MySQL Technology Adoption in E-commerce
Discover 2.9m verified e-commerce stores using MySQL. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.2m domains. 2.9m verified as active stores with physical delivery.
· · Next full refresh: May 2026
2.9m verified active stores out of 6.2m detected · 47.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 80.8% of stores with physical delivery (2,367,303 stores) , followed by PrestaShop (6.0%) and Custom (4.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,367,303 stores
176,960 stores
122,650 stores
90,948 stores
88,300 stores
33,642 stores
22,210 stores
7,274 stores
3,905 stores
3,161 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2367303 | 80.80% |
| PrestaShop | 176960 | 6.04% |
| Custom | 122650 | 4.19% |
| OpenCart | 90948 | 3.10% |
| Magento | 88300 | 3.01% |
| YouCan | 33642 | 1.15% |
| Shopware | 22210 | 0.76% |
| Welcart | 7274 | 0.25% |
| osCommerce | 3905 | 0.13% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 3161 | 0.11% |
| Modified eCommerce | 3085 | 0.11% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 3043 | 0.10% |
| Smoolis, OpenCart | 2578 | 0.09% |
| OpenCart, Smoolis | 2475 | 0.08% |
| YoungCart | 2270 | 0.08% |
All Stores Distribution
WooCommerce holds 89.1% share of all MySQL e-commerce stores (5,384,107) , with PrestaShop at 3.2% and Custom at 2.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,384,107 stores
195,165 stores
122,650 stores
110,923 stores
122,008 stores
34,576 stores
24,151 stores
12,039 stores
6,219 stores
7,868 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5384107 | 89.10% |
| PrestaShop | 195165 | 3.23% |
| Custom | 122650 | 2.03% |
| OpenCart | 110923 | 1.84% |
| Magento | 122008 | 2.02% |
| YouCan | 34576 | 0.57% |
| Shopware | 24151 | 0.40% |
| Welcart | 12039 | 0.20% |
| osCommerce | 6219 | 0.10% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 7868 | 0.13% |
| Modified eCommerce | 3924 | 0.06% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 8107 | 0.13% |
| Smoolis, OpenCart | 3370 | 0.06% |
| OpenCart, Smoolis | 3112 | 0.05% |
| YoungCart | 4596 | 0.08% |
Categories Distribution
Health & Beauty leads with 15.7% of all stores (403,313 stores) , followed by Clothing & Accessories (15.6%) and Food & Beverages (12.3%) .
Base: 2,562,728 AI-verified stores with physical delivery and detected product categories (86.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
403,313 stores
400,424 stores
314,618 stores
193,487 stores
182,895 stores
169,695 stores
133,503 stores
123,062 stores
116,116 stores
101,272 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 403313 | 15.74% |
| Clothing & Accessories | 400424 | 15.62% |
| Food & Beverages | 314618 | 12.28% |
| Home & Garden | 193487 | 7.55% |
| Sporting Goods & Outdoor Gear | 182895 | 7.14% |
| Electronics & Technology | 169695 | 6.62% |
| Tools & Hardware | 133503 | 5.21% |
| Business & Industrial | 123062 | 4.80% |
| Arts & Entertainment | 116116 | 4.53% |
| Toys & Games | 101272 | 3.95% |
| Gifts & Special Occasions | 100968 | 3.94% |
| Furniture & Home Decor | 95415 | 3.72% |
| Jewelry & Watches | 92517 | 3.61% |
| Vehicles & Parts | 90999 | 3.55% |
| Books & Media | 44444 | 1.73% |
Payment Providers Distribution
PayPal leads with 31.8% among AI-verified physical stores (395,426 stores) , followed by MasterCard (15.8%) and Stripe Connect (11.7%) .
Base: 1,072,122 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
395,426 stores
195,756 stores
145,175 stores
124,444 stores
66,673 stores
65,438 stores
57,565 stores
46,125 stores
36,467 stores
28,420 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 395426 | 31.84% |
| MasterCard | 195756 | 15.76% |
| Stripe Connect | 145175 | 11.69% |
| American Express | 124444 | 10.02% |
| Klarna | 66673 | 5.37% |
| VISA | 65438 | 5.27% |
| Apple Pay | 57565 | 4.63% |
| Google Pay | 46125 | 3.71% |
| JCB | 36467 | 2.94% |
| Bolt | 28420 | 2.29% |
| Bancontact | 17799 | 1.43% |
| Przelewy24 | 17357 | 1.40% |
| SEPA | 15871 | 1.28% |
| BitCoin | 14939 | 1.20% |
| Mollie | 14565 | 1.17% |
Shipping Carriers Distribution
UPS leads with 19.9% among AI-verified physical stores (145,029 stores) , followed by DHL (18.6%) and USPS (11.3%) .
Base: 751,692 AI-verified physical stores with detectable shipping carriers (12.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 145029 | 19.92% |
| DHL | 135492 | 18.61% |
| USPS | 82144 | 11.29% |
| FedEx | 74193 | 10.19% |
| DPD | 67567 | 9.28% |
| GLS | 46572 | 6.40% |
| Colissimo | 27479 | 3.78% |
| Royal Mail | 23556 | 3.24% |
| InPost | 19952 | 2.74% |
| TNT | 19636 | 2.70% |
| PostNL | 19036 | 2.62% |
| La Poste | 18012 | 2.47% |
| Correos | 17631 | 2.42% |
| Hermes | 16366 | 2.25% |
| Почта России | 15224 | 2.09% |
Store Launch Timeline
Over the past 12 months, 722,626 new stores were launched in MySQL , with the highest activity in 2026-03 (73,927 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
73,927 stores launched
52,943 stores launched
70,464 stores launched
65,358 stores launched
68,297 stores launched
66,909 stores launched
65,314 stores launched
58,225 stores launched
63,259 stores launched
54,598 stores launched
55,651 stores launched
27,681 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 73927 | 10.23% |
| 2026-02 | 52943 | 7.33% |
| 2026-01 | 70464 | 9.75% |
| 2025-12 | 65358 | 9.04% |
| 2025-11 | 68297 | 9.45% |
| 2025-10 | 66909 | 9.26% |
| 2025-09 | 65314 | 9.04% |
| 2025-08 | 58225 | 8.06% |
| 2025-07 | 63259 | 8.75% |
| 2025-06 | 54598 | 7.56% |
| 2025-05 | 55651 | 7.70% |
| 2025-04 | 27681 | 3.83% |
Active Stores by Launch Year
Currently, 2,939,616 active stores in MySQL are tracked in our database , with the most stores launched in 2026 (199,021 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
199,021 active stores
653,386 active stores
318,784 active stores
228,385 active stores
180,257 active stores
193,344 active stores
189,855 active stores
129,474 active stores
134,315 active stores
110,500 active stores
63,171 active stores
53,871 active stores
55,989 active stores
74,551 active stores
45,055 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 199021 | 6.77% |
| 2025 | 653386 | 22.23% |
| 2024 | 318784 | 10.84% |
| 2023 | 228385 | 7.77% |
| 2022 | 180257 | 6.13% |
| 2021 | 193344 | 6.58% |
| 2020 | 189855 | 6.46% |
| 2019 | 129474 | 4.40% |
| 2018 | 134315 | 4.57% |
| 2017 | 110500 | 3.76% |
| 2016 | 63171 | 2.15% |
| 2015 | 53871 | 1.83% |
| 2014 | 55989 | 1.90% |
| 2013 | 74551 | 2.54% |
| 2012 | 45055 | 1.53% |
| 2011 | 44309 | 1.51% |
| 2010 | 38390 | 1.31% |
| 2009 | 34880 | 1.19% |
| 2008 | 28192 | 0.96% |
| 2007 | 25855 | 0.88% |
| 2006 | 17963 | 0.61% |
| 2005 | 15802 | 0.54% |
| 2004 | 19919 | 0.68% |
| 2003 | 16411 | 0.56% |
| 2002 | 14996 | 0.51% |
| 2001 | 18424 | 0.63% |
| 2000 | 13383 | 0.46% |
| 1999 | 9680 | 0.33% |
| 1998 | 6130 | 0.21% |
| 1997 | 3172 | 0.11% |
| 1996 | 1808 | 0.06% |
| 1995 | 344 | 0.01% |
Geographic Distribution
United States leads with 23.4% (445,869 AI-verified stores) , followed by France (6.8%) and Germany (6.7%) .
Base: 1,905,090 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
445,869 AI-verified stores
129,188 AI-verified stores
128,558 AI-verified stores
128,435 AI-verified stores
116,550 AI-verified stores
112,501 AI-verified stores
100,740 AI-verified stores
83,395 AI-verified stores
80,814 AI-verified stores
80,324 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 445869 | 23.40% |
| France | 129188 | 6.78% |
| Germany | 128558 | 6.75% |
| India | 128435 | 6.74% |
| United Kingdom | 116550 | 6.12% |
| Spain | 112501 | 5.91% |
| Italy | 100740 | 5.29% |
| Iran | 83395 | 4.38% |
| Russia | 80814 | 4.24% |
| Vietnam | 80324 | 4.22% |
| Netherlands | 77085 | 4.05% |
| Poland | 72502 | 3.81% |
| Brazil | 61083 | 3.21% |
| Australia | 49117 | 2.58% |
| Turkey | 48481 | 2.54% |
| Canada | 42300 | 2.22% |
| South Africa | 38268 | 2.01% |
| Greece | 37781 | 1.98% |
| Romania | 37558 | 1.97% |
| Pakistan | 34541 | 1.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Jewelry & Watches
Magento - Clothing & Accessories
Custom
Magento - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.2m | 100.00% |
| Emails | 3.8m | 61.22% |
| Phones | 1.5m | 23.99% |
| Ecommerce platform | 6.2m | 99.65% |
| Couriers | 751.7k | 12.04% |
| Payment Providers | 1.1m | 17.18% |
| Categories | 2.8m | 45.55% |
| Social Media | 3.7m | 59.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MySQL e-commerce landscape:
Analyze 2.9m verified e-commerce stores on MySQL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MySQL e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MySQL e-commerce intelligence?
-
We track 2.9m verified MySQL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.8% among stores with at least one detectable social profile (1,346,139 stores) , followed by Instagram (28.1%) and YouTube (9.1%) .
Base: 3,726,541 stores with any detectable social profile (59.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,346,139 stores
1,225,653 stores
398,311 stores
290,977 stores
274,787 stores
242,997 stores
211,391 stores
187,006 stores
178,855 stores
7,791 stores
Visual Distribution