MySQL Technology Adoption in E-commerce
Discover 4.0m e-commerce stores using MySQL. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 67.2% of stores with physical delivery (2,715,452 stores) , followed by Custom (22.6%) and PrestaShop (4.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,715,452 stores
911,925 stores
175,674 stores
95,835 stores
78,256 stores
27,571 stores
10,687 stores
7,863 stores
3,599 stores
2,877 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2715452 | 67.24% |
| Custom | 911925 | 22.58% |
| PrestaShop | 175674 | 4.35% |
| OpenCart | 95835 | 2.37% |
| Magento | 78256 | 1.94% |
| YouCan | 27571 | 0.68% |
| Shopware | 10687 | 0.26% |
| Welcart | 7863 | 0.19% |
| osCommerce | 3599 | 0.09% |
| EasyDigitalDownloads | 2877 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 2673 | 0.07% |
| Salesforce Commerce Cloud | 2145 | 0.05% |
| Modified eCommerce | 1823 | 0.05% |
| Commerce7 | 1040 | 0.03% |
| Ecwid | 855 | 0.02% |
All Stores Distribution
WooCommerce holds 78.1% share of all MySQL e-commerce stores (5,285,830) , with Custom at 13.5% and PrestaShop at 3.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,285,830 stores
911,925 stores
201,281 stores
127,587 stores
111,648 stores
42,596 stores
25,345 stores
12,557 stores
6,969 stores
24,452 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5285830 | 78.12% |
| Custom | 911925 | 13.48% |
| PrestaShop | 201281 | 2.97% |
| OpenCart | 127587 | 1.89% |
| Magento | 111648 | 1.65% |
| YouCan | 42596 | 0.63% |
| Shopware | 25345 | 0.37% |
| Welcart | 12557 | 0.19% |
| osCommerce | 6969 | 0.10% |
| EasyDigitalDownloads | 24452 | 0.36% |
| WooCommerce, EasyDigitalDownloads | 6063 | 0.09% |
| Salesforce Commerce Cloud | 2170 | 0.03% |
| Modified eCommerce | 4422 | 0.07% |
| Commerce7 | 1632 | 0.02% |
| Ecwid | 2180 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 17.0% of all stores (504,564 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (11.8%) .
Top 10 Categories
504,564 stores
477,611 stores
349,363 stores
280,859 stores
208,212 stores
176,448 stores
159,846 stores
158,957 stores
114,827 stores
108,833 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 504564 | 17.03% |
| Health & Beauty | 477611 | 16.12% |
| Food & Beverages | 349363 | 11.79% |
| Electronics & Technology | 280859 | 9.48% |
| Home & Garden | 208212 | 7.03% |
| Furniture & Home Decor | 176448 | 5.95% |
| Business & Industrial | 159846 | 5.39% |
| Vehicles & Parts | 158957 | 5.36% |
| Jewelry & Watches | 114827 | 3.87% |
| Arts & Entertainment | 108833 | 3.67% |
| Tools & Hardware | 101102 | 3.41% |
| Sporting Goods & Outdoor Gear | 99165 | 3.35% |
| Gifts & Special Occasions | 86865 | 2.93% |
| Books & Media | 73597 | 2.48% |
| Pets & Pet Supplies | 63121 | 2.13% |
Payment Providers Distribution
PayPal leads with 30.7% among AI-verified physical stores (369,299 stores) , followed by MasterCard (16.3%) and Stripe Connect (11.9%) .
Base: 1,053,104 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
369,299 stores
195,722 stores
143,553 stores
136,025 stores
63,030 stores
54,117 stores
49,920 stores
47,116 stores
38,467 stores
31,266 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 369299 | 30.68% |
| MasterCard | 195722 | 16.26% |
| Stripe Connect | 143553 | 11.93% |
| American Express | 136025 | 11.30% |
| VISA | 63030 | 5.24% |
| Klarna | 54117 | 4.50% |
| Apple Pay | 49920 | 4.15% |
| JCB | 47116 | 3.91% |
| Google Pay | 38467 | 3.20% |
| Bolt | 31266 | 2.60% |
| BitCoin | 16817 | 1.40% |
| Przelewy24 | 15533 | 1.29% |
| Bancontact | 15211 | 1.26% |
| Paddle | 14124 | 1.17% |
| Mollie | 13596 | 1.13% |
Shipping Carriers Distribution
UPS leads with 20.6% among AI-verified physical stores (139,912 stores) , followed by DHL (17.3%) and USPS (11.7%) .
Base: 729,803 AI-verified physical stores with detectable shipping carriers (10.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
139,912 stores
117,294 stores
79,218 stores
67,829 stores
59,897 stores
41,254 stores
22,654 stores
20,092 stores
19,928 stores
19,806 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 139912 | 20.59% |
| DHL | 117294 | 17.26% |
| USPS | 79218 | 11.66% |
| FedEx | 67829 | 9.98% |
| DPD | 59897 | 8.82% |
| GLS | 41254 | 6.07% |
| Royal Mail | 22654 | 3.33% |
| TNT | 20092 | 2.96% |
| Почта России | 19928 | 2.93% |
| Colissimo | 19806 | 2.91% |
| Correos | 19215 | 2.83% |
| Estes | 18952 | 2.79% |
| PostNL | 18107 | 2.66% |
| InPost | 17809 | 2.62% |
| Hermes | 17510 | 2.58% |
Store Launch Timeline
Over the past 12 months, 994,939 new stores were launched in MySQL , with the highest activity in 2025-10 (98,430 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
98,430 stores launched
93,323 stores launched
90,095 stores launched
96,346 stores launched
84,440 stores launched
86,896 stores launched
89,463 stores launched
90,277 stores launched
79,529 stores launched
78,594 stores launched
72,510 stores launched
35,036 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 98430 | 9.89% |
| 2025-09 | 93323 | 9.38% |
| 2025-08 | 90095 | 9.06% |
| 2025-07 | 96346 | 9.68% |
| 2025-06 | 84440 | 8.49% |
| 2025-05 | 86896 | 8.73% |
| 2025-04 | 89463 | 8.99% |
| 2025-03 | 90277 | 9.07% |
| 2025-02 | 79529 | 7.99% |
| 2025-01 | 78594 | 7.90% |
| 2024-12 | 72510 | 7.29% |
| 2024-11 | 35036 | 3.52% |
Active Stores by Launch Year
Currently, 3,987,347 active stores in MySQL are tracked in our database , with the most stores launched in 2025 (889,617 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
889,617 active stores
515,964 active stores
328,724 active stores
255,835 active stores
272,834 active stores
262,356 active stores
186,056 active stores
188,937 active stores
154,565 active stores
98,536 active stores
83,032 active stores
87,083 active stores
116,535 active stores
70,373 active stores
69,704 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 889617 | 22.31% |
| 2024 | 515964 | 12.94% |
| 2023 | 328724 | 8.24% |
| 2022 | 255835 | 6.42% |
| 2021 | 272834 | 6.84% |
| 2020 | 262356 | 6.58% |
| 2019 | 186056 | 4.67% |
| 2018 | 188937 | 4.74% |
| 2017 | 154565 | 3.88% |
| 2016 | 98536 | 2.47% |
| 2015 | 83032 | 2.08% |
| 2014 | 87083 | 2.18% |
| 2013 | 116535 | 2.92% |
| 2012 | 70373 | 1.76% |
| 2011 | 69704 | 1.75% |
| 2010 | 59327 | 1.49% |
| 2009 | 53633 | 1.35% |
| 2008 | 43255 | 1.08% |
| 2007 | 39678 | 1.00% |
| 2006 | 27813 | 0.70% |
| 2005 | 24126 | 0.61% |
| 2004 | 30771 | 0.77% |
| 2003 | 24858 | 0.62% |
| 2002 | 22848 | 0.57% |
| 2001 | 27824 | 0.70% |
| 2000 | 20529 | 0.51% |
| 1999 | 14622 | 0.37% |
| 1998 | 9544 | 0.24% |
| 1997 | 4957 | 0.12% |
| 1996 | 2873 | 0.07% |
| 1995 | 538 | 0.01% |
Geographic Distribution
United States leads with 20.2% (478,448 AI-verified stores) , followed by Iran (7.6%) and Spain (7.6%) .
Base: 2,372,470 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
478,448 AI-verified stores
179,943 AI-verified stores
179,308 AI-verified stores
155,012 AI-verified stores
142,822 AI-verified stores
137,546 AI-verified stores
125,147 AI-verified stores
112,799 AI-verified stores
94,479 AI-verified stores
91,799 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 478448 | 20.17% |
| Iran | 179943 | 7.58% |
| Spain | 179308 | 7.56% |
| United Kingdom | 155012 | 6.53% |
| India | 142822 | 6.02% |
| France | 137546 | 5.80% |
| Russia | 125147 | 5.27% |
| Italy | 112799 | 4.75% |
| Poland | 94479 | 3.98% |
| Vietnam | 91799 | 3.87% |
| Germany | 86216 | 3.63% |
| Netherlands | 84432 | 3.56% |
| Brazil | 81432 | 3.43% |
| Turkey | 80266 | 3.38% |
| Japan | 80057 | 3.37% |
| Australia | 63673 | 2.68% |
| Canada | 58007 | 2.45% |
| Mexico | 50337 | 2.12% |
| South Africa | 46010 | 1.94% |
| China | 44737 | 1.89% |
Featured Stores
Discover the strongest performers and newest entrants in MySQL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
WooCommerce — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.8m | 100.00% |
| Emails | 4.1m | 59.62% |
| Phones | 1.6m | 23.88% |
| Ecommerce platform | 6.8m | 99.59% |
| Couriers | 729.8k | 10.70% |
| Payment Providers | 1.1m | 15.45% |
| Categories | 4.1m | 60.49% |
| Social Media | 3.8m | 55.85% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed MySQL E-commerce Database to:
Gain actionable insights into 4.0m physical stores in MySQL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MySQL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MySQL E-commerce Database?
-
Our database covers over 4.0m MySQL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.4% among stores with at least one detectable social profile (1,703,978 stores) , followed by Instagram (27.6%) and YouTube (9.7%) .
Base: 3,807,727 stores with any detectable social profile (55.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,703,978 stores
1,543,479 stores
540,978 stores
447,252 stores
392,710 stores
277,600 stores
250,492 stores
214,863 stores
212,037 stores
14,720 stores
Visual Distribution