MySQL Technology Adoption in E-commerce
Discover 2.7m verified e-commerce stores using MySQL. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.5m domains. 2.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.7m verified active stores out of 5.5m detected · 48.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 81.1% of stores with physical delivery (2,146,700 stores) , followed by PrestaShop (6.2%) and Custom (3.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,146,700 stores
163,843 stores
99,643 stores
83,160 stores
80,189 stores
29,789 stores
22,881 stores
7,036 stores
3,693 stores
2,944 stores
Visual Distribution
2,146,700 stores
163,843 stores
99,643 stores
83,160 stores
80,189 stores
29,789 stores
22,881 stores
7,036 stores
3,693 stores
2,944 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2146700 | 81.05% |
| PrestaShop | 163843 | 6.19% |
| Custom | 99643 | 3.76% |
| OpenCart | 83160 | 3.14% |
| Magento | 80189 | 3.03% |
| YouCan | 29789 | 1.12% |
| Shopware | 22881 | 0.86% |
| Welcart | 7036 | 0.27% |
| osCommerce | 3693 | 0.14% |
| Modified eCommerce | 2944 | 0.11% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 89.3% share of all MySQL e-commerce stores (4,883,539) , with PrestaShop at 3.3% and Custom at 1.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,883,539 stores
180,201 stores
99,643 stores
100,668 stores
111,074 stores
30,366 stores
24,583 stores
11,686 stores
5,821 stores
3,723 stores
Visual Distribution
4,883,539 stores
180,201 stores
99,643 stores
100,668 stores
111,074 stores
30,366 stores
24,583 stores
11,686 stores
5,821 stores
3,723 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4883539 | 89.34% |
| PrestaShop | 180201 | 3.30% |
| Custom | 99643 | 1.82% |
| OpenCart | 100668 | 1.84% |
| Magento | 111074 | 2.03% |
| YouCan | 30366 | 0.56% |
| Shopware | 24583 | 0.45% |
| Welcart | 11686 | 0.21% |
| osCommerce | 5821 | 0.11% |
| Modified eCommerce | 3723 | 0.07% |
Categories Distribution
Health & Beauty stores with 15.6% of all stores (362,849 stores) , followed by Clothing & Accessories (15.2%) and Food & Beverages (12.4%) .
Base: 2,322,083 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
362,849 stores
352,320 stores
287,378 stores
176,933 stores
169,049 stores
147,343 stores
122,468 stores
113,443 stores
109,429 stores
93,832 stores
Visual Distribution
362,849 stores
352,320 stores
287,378 stores
176,933 stores
169,049 stores
147,343 stores
122,468 stores
113,443 stores
109,429 stores
93,832 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 362849 | 15.63% |
| Clothing & Accessories | 352320 | 15.17% |
| Food & Beverages | 287378 | 12.38% |
| Home & Garden | 176933 | 7.62% |
| Sporting Goods & Outdoor Gear | 169049 | 7.28% |
| Electronics & Technology | 147343 | 6.35% |
| Tools & Hardware | 122468 | 5.27% |
| Business & Industrial | 113443 | 4.89% |
| Arts & Entertainment | 109429 | 4.71% |
| Gifts & Special Occasions | 93832 | 4.04% |
Payment Providers Distribution
PayPal stores with 31.1% among AI-verified physical stores (366,482 stores) , followed by MasterCard (14.6%) and Stripe Connect (12.1%) .
Base: 994,565 AI-verified physical stores with detectable payment providers (18.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
366,482 stores
171,849 stores
141,900 stores
115,934 stores
65,247 stores
63,988 stores
62,642 stores
53,253 stores
28,967 stores
27,466 stores
Visual Distribution
366,482 stores
171,849 stores
141,900 stores
115,934 stores
65,247 stores
63,988 stores
62,642 stores
53,253 stores
28,967 stores
27,466 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 366482 | 31.13% |
| MasterCard | 171849 | 14.60% |
| Stripe Connect | 141900 | 12.05% |
| American Express | 115934 | 9.85% |
| Klarna | 65247 | 5.54% |
| Apple Pay | 63988 | 5.43% |
| VISA | 62642 | 5.32% |
| Google Pay | 53253 | 4.52% |
| JCB | 28967 | 2.46% |
| Bolt | 27466 | 2.33% |
Shipping Carriers Distribution
UPS stores with 19.7% among AI-verified physical stores (133,472 stores) , followed by DHL (18.7%) and USPS (10.2%) .
Base: 695,692 AI-verified physical stores with detectable shipping carriers (12.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
133,472 stores
126,851 stores
69,215 stores
66,206 stores
66,115 stores
44,818 stores
26,689 stores
21,958 stores
19,925 stores
18,599 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 133472 | 19.70% |
| DHL | 126851 | 18.73% |
| USPS | 69215 | 10.22% |
| DPD | 66206 | 9.77% |
| FedEx | 66115 | 9.76% |
| GLS | 44818 | 6.62% |
| Colissimo | 26689 | 3.94% |
| Royal Mail | 21958 | 3.24% |
| InPost | 19925 | 2.94% |
| TNT | 18599 | 2.75% |
Store Launch Timeline
Over the past 12 months, 619,551 new stores were launched in MySQL , with the highest activity in 2026-05 (58,105 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
58,105 stores launched
63,415 stores launched
58,340 stores launched
43,140 stores launched
57,218 stores launched
53,174 stores launched
55,535 stores launched
55,262 stores launched
53,779 stores launched
48,227 stores launched
52,265 stores launched
21,091 stores launched
Monthly Trend
9.4% of last 12 months
10.2% of last 12 months
9.4% of last 12 months
7.0% of last 12 months
9.2% of last 12 months
8.6% of last 12 months
9.0% of last 12 months
8.9% of last 12 months
8.7% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 58105 | 9.38% |
| 2026-04 | 63415 | 10.24% |
| 2026-03 | 58340 | 9.42% |
| 2026-02 | 43140 | 6.96% |
| 2026-01 | 57218 | 9.24% |
| 2025-12 | 53174 | 8.58% |
| 2025-11 | 55535 | 8.96% |
| 2025-10 | 55262 | 8.92% |
| 2025-09 | 53779 | 8.68% |
| 2025-08 | 48227 | 7.78% |
| 2025-07 | 52265 | 8.44% |
| 2025-06 | 21091 | 3.40% |
Active Stores by Launch Year
Currently, 2,652,743 active stores in MySQL are tracked in our database , with the most stores launched in 2026 (284,203 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
284,203 active stores
499,056 active stores
270,227 active stores
198,159 active stores
158,553 active stores
172,560 active stores
171,343 active stores
117,209 active stores
122,178 active stores
101,597 active stores
58,060 active stores
49,520 active stores
51,196 active stores
68,012 active stores
41,556 active stores
Distribution by Launch Year
10.7% of tracked active stores
18.8% of tracked active stores
10.2% of tracked active stores
7.5% of tracked active stores
6.0% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 284203 | 10.71% |
| 2025 | 499056 | 18.81% |
| 2024 | 270227 | 10.19% |
| 2023 | 198159 | 7.47% |
| 2022 | 158553 | 5.98% |
| 2021 | 172560 | 6.50% |
| 2020 | 171343 | 6.46% |
| 2019 | 117209 | 4.42% |
| 2018 | 122178 | 4.61% |
| 2017 | 101597 | 3.83% |
| 2016 | 58060 | 2.19% |
| 2015 | 49520 | 1.87% |
| 2014 | 51196 | 1.93% |
| 2013 | 68012 | 2.56% |
| 2012 | 41556 | 1.57% |
Geographic Distribution
United States stores with 22.1% (372,269 AI-verified stores) , followed by Germany (7.3%) and France (7.1%) .
Base: 1,687,187 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
372,269 AI-verified stores
123,114 AI-verified stores
119,089 AI-verified stores
116,714 AI-verified stores
109,556 AI-verified stores
107,106 AI-verified stores
95,501 AI-verified stores
73,744 AI-verified stores
73,021 AI-verified stores
70,920 AI-verified stores
Visual Distribution
372,269 AI-verified stores
123,114 AI-verified stores
119,089 AI-verified stores
116,714 AI-verified stores
109,556 AI-verified stores
107,106 AI-verified stores
95,501 AI-verified stores
73,744 AI-verified stores
73,021 AI-verified stores
70,920 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 372269 | 22.06% |
| Germany | 123114 | 7.30% |
| France | 119089 | 7.06% |
| India | 116714 | 6.92% |
| Spain | 109556 | 6.49% |
| United Kingdom | 107106 | 6.35% |
| Italy | 95501 | 5.66% |
| Russia | 73744 | 4.37% |
| Netherlands | 73021 | 4.33% |
| Vietnam | 70920 | 4.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Custom
Magento - Health & Beauty
Magento - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.5m | 100.00% |
| Emails | 3.4m | 61.31% |
| Phones | 2.5m | 45.23% |
| Ecommerce platform | 5.5m | 99.62% |
| Couriers | 695.7k | 12.59% |
| Payment Providers | 994.6k | 18.01% |
| Categories | 2.6m | 46.68% |
| Social Media | 3.3m | 60.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MySQL e-commerce landscape:
Analyze 2.7m verified e-commerce stores on MySQL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MySQL e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MySQL e-commerce intelligence?
-
We track 2.7m verified MySQL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.3% among stores with at least one detectable social profile (1,244,236 stores) , followed by Instagram (28.3%) and YouTube (9.3%) .
Base: 3,335,561 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,244,236 stores
1,126,362 stores
368,431 stores
257,399 stores
240,070 stores
208,512 stores
203,542 stores
165,600 stores
159,469 stores
7,095 stores
Visual Distribution
1,244,236 stores
1,126,362 stores
368,431 stores
257,399 stores
240,070 stores
208,512 stores
203,542 stores
165,600 stores
159,469 stores
7,095 stores