MySQL Technology Adoption in E-commerce
Discover 4.3m e-commerce stores using MySQL. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 69.7% of stores with physical delivery (3,009,918 stores) , followed by Custom (19.8%) and PrestaShop (4.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,009,918 stores
853,229 stores
199,075 stores
105,002 stores
88,995 stores
26,615 stores
10,506 stores
8,107 stores
3,935 stores
3,419 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3009918 | 69.71% |
| Custom | 853229 | 19.76% |
| PrestaShop | 199075 | 4.61% |
| OpenCart | 105002 | 2.43% |
| Magento | 88995 | 2.06% |
| YouCan | 26615 | 0.62% |
| Shopware | 10506 | 0.24% |
| Welcart | 8107 | 0.19% |
| osCommerce | 3935 | 0.09% |
| EasyDigitalDownloads | 3419 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 2009 | 0.05% |
| Modified eCommerce | 1957 | 0.05% |
| EasyDigitalDownloads, WooCommerce | 1902 | 0.04% |
| Salesforce Commerce Cloud | 1842 | 0.04% |
| Commerce7 | 1242 | 0.03% |
All Stores Distribution
WooCommerce holds 79.6% share of all MySQL e-commerce stores (5,675,033) , with Custom at 12.0% and PrestaShop at 3.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,675,033 stores
853,229 stores
221,449 stores
130,270 stores
121,850 stores
37,700 stores
24,826 stores
12,576 stores
6,563 stores
27,262 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5675033 | 79.58% |
| Custom | 853229 | 11.97% |
| PrestaShop | 221449 | 3.11% |
| OpenCart | 130270 | 1.83% |
| Magento | 121850 | 1.71% |
| YouCan | 37700 | 0.53% |
| Shopware | 24826 | 0.35% |
| Welcart | 12576 | 0.18% |
| osCommerce | 6563 | 0.09% |
| EasyDigitalDownloads | 27262 | 0.38% |
| WooCommerce, EasyDigitalDownloads | 6114 | 0.09% |
| Modified eCommerce | 4190 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 5769 | 0.08% |
| Salesforce Commerce Cloud | 2310 | 0.03% |
| Commerce7 | 1838 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 17.0% of all stores (536,334 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (11.9%) .
Top 10 Categories
536,334 stores
515,709 stores
375,855 stores
304,393 stores
220,971 stores
186,760 stores
169,302 stores
166,324 stores
123,132 stores
111,912 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 536334 | 16.98% |
| Health & Beauty | 515709 | 16.33% |
| Food & Beverages | 375855 | 11.90% |
| Electronics & Technology | 304393 | 9.64% |
| Home & Garden | 220971 | 7.00% |
| Furniture & Home Decor | 186760 | 5.91% |
| Business & Industrial | 169302 | 5.36% |
| Vehicles & Parts | 166324 | 5.27% |
| Jewelry & Watches | 123132 | 3.90% |
| Arts & Entertainment | 111912 | 3.54% |
| Tools & Hardware | 106941 | 3.39% |
| Sporting Goods & Outdoor Gear | 103328 | 3.27% |
| Gifts & Special Occasions | 94747 | 3.00% |
| Books & Media | 76110 | 2.41% |
| Pets & Pet Supplies | 66284 | 2.10% |
Payment Providers Distribution
PayPal leads with 30.6% among AI-verified physical stores (386,840 stores) , followed by MasterCard (16.1%) and Stripe Connect (12.1%) .
Base: 1,125,243 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
386,840 stores
204,122 stores
153,294 stores
139,391 stores
68,479 stores
57,126 stores
55,001 stores
42,716 stores
42,501 stores
34,285 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 386840 | 30.57% |
| MasterCard | 204122 | 16.13% |
| Stripe Connect | 153294 | 12.11% |
| American Express | 139391 | 11.02% |
| VISA | 68479 | 5.41% |
| Klarna | 57126 | 4.51% |
| Apple Pay | 55001 | 4.35% |
| Google Pay | 42716 | 3.38% |
| JCB | 42501 | 3.36% |
| Bolt | 34285 | 2.71% |
| BitCoin | 18310 | 1.45% |
| Przelewy24 | 16965 | 1.34% |
| Bancontact | 16658 | 1.32% |
| Paddle | 15028 | 1.19% |
| Mollie | 14709 | 1.16% |
Shipping Carriers Distribution
UPS leads with 20.9% among AI-verified physical stores (154,542 stores) , followed by DHL (17.0%) and USPS (11.6%) .
Base: 785,989 AI-verified physical stores with detectable shipping carriers (10.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 154542 | 20.87% |
| DHL | 125995 | 17.02% |
| USPS | 85695 | 11.57% |
| FedEx | 75040 | 10.14% |
| DPD | 64405 | 8.70% |
| GLS | 45273 | 6.11% |
| Royal Mail | 25436 | 3.44% |
| TNT | 21827 | 2.95% |
| Colissimo | 21659 | 2.93% |
| Correos | 21011 | 2.84% |
| Estes | 20765 | 2.80% |
| Почта России | 20716 | 2.80% |
| PostNL | 20118 | 2.72% |
| InPost | 19511 | 2.64% |
| Hermes | 18379 | 2.48% |
Store Launch Timeline
Over the past 12 months, 1,018,362 new stores were launched in MySQL , with the highest activity in 2025-11 (102,595 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
102,595 stores launched
89,738 stores launched
87,617 stores launched
84,379 stores launched
95,717 stores launched
83,479 stores launched
87,674 stores launched
90,459 stores launched
92,014 stores launched
80,253 stores launched
81,793 stores launched
42,644 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 102595 | 10.07% |
| 2025-10 | 89738 | 8.81% |
| 2025-09 | 87617 | 8.60% |
| 2025-08 | 84379 | 8.29% |
| 2025-07 | 95717 | 9.40% |
| 2025-06 | 83479 | 8.20% |
| 2025-05 | 87674 | 8.61% |
| 2025-04 | 90459 | 8.88% |
| 2025-03 | 92014 | 9.04% |
| 2025-02 | 80253 | 7.88% |
| 2025-01 | 81793 | 8.03% |
| 2024-12 | 42644 | 4.19% |
Active Stores by Launch Year
Currently, 4,265,691 active stores in MySQL are tracked in our database , with the most stores launched in 2025 (976,421 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
976,421 active stores
540,336 active stores
354,251 active stores
276,516 active stores
293,581 active stores
284,535 active stores
201,937 active stores
206,816 active stores
169,807 active stores
101,627 active stores
86,391 active stores
90,814 active stores
119,639 active stores
72,963 active stores
71,793 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 976421 | 22.89% |
| 2024 | 540336 | 12.67% |
| 2023 | 354251 | 8.30% |
| 2022 | 276516 | 6.48% |
| 2021 | 293581 | 6.88% |
| 2020 | 284535 | 6.67% |
| 2019 | 201937 | 4.73% |
| 2018 | 206816 | 4.85% |
| 2017 | 169807 | 3.98% |
| 2016 | 101627 | 2.38% |
| 2015 | 86391 | 2.03% |
| 2014 | 90814 | 2.13% |
| 2013 | 119639 | 2.80% |
| 2012 | 72963 | 1.71% |
| 2011 | 71793 | 1.68% |
| 2010 | 61155 | 1.43% |
| 2009 | 55265 | 1.30% |
| 2008 | 44617 | 1.05% |
| 2007 | 40536 | 0.95% |
| 2006 | 28832 | 0.68% |
| 2005 | 25052 | 0.59% |
| 2004 | 31511 | 0.74% |
| 2003 | 25497 | 0.60% |
| 2002 | 23270 | 0.55% |
| 2001 | 28012 | 0.66% |
| 2000 | 21085 | 0.49% |
| 1999 | 15015 | 0.35% |
| 1998 | 9824 | 0.23% |
| 1997 | 5094 | 0.12% |
| 1996 | 2943 | 0.07% |
| 1995 | 556 | 0.01% |
Geographic Distribution
United States leads with 20.1% (503,806 AI-verified stores) , followed by Spain (7.5%) and Iran (7.5%) .
Base: 2,504,412 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
503,806 AI-verified stores
189,055 AI-verified stores
187,897 AI-verified stores
165,892 AI-verified stores
154,494 AI-verified stores
144,186 AI-verified stores
129,640 AI-verified stores
118,574 AI-verified stores
102,389 AI-verified stores
100,579 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 503806 | 20.12% |
| Spain | 189055 | 7.55% |
| Iran | 187897 | 7.50% |
| United Kingdom | 165892 | 6.62% |
| India | 154494 | 6.17% |
| France | 144186 | 5.76% |
| Russia | 129640 | 5.18% |
| Italy | 118574 | 4.73% |
| Vietnam | 102389 | 4.09% |
| Poland | 100579 | 4.02% |
| Netherlands | 90884 | 3.63% |
| Turkey | 88036 | 3.52% |
| Germany | 86646 | 3.46% |
| Brazil | 85497 | 3.41% |
| Japan | 76043 | 3.04% |
| Australia | 68316 | 2.73% |
| Canada | 61821 | 2.47% |
| Mexico | 52891 | 2.11% |
| South Africa | 51385 | 2.05% |
| China | 46381 | 1.85% |
Featured Stores
Discover the strongest performers and newest entrants in MySQL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
YouCan — Furniture & Home Decor
WooCommerce — Gifts & Special Occasions
YouCan — Clothing & Accessories
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.2m | 100.00% |
| Emails | 4.4m | 60.74% |
| Phones | 1.7m | 24.01% |
| Ecommerce platform | 7.2m | 99.63% |
| Couriers | 786.0k | 10.95% |
| Payment Providers | 1.1m | 15.67% |
| Categories | 4.5m | 62.43% |
| Social Media | 4.2m | 58.26% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed MySQL E-commerce Database to:
Gain actionable insights into 4.3m physical stores in MySQL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MySQL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MySQL E-commerce Database?
-
Our database covers over 4.3m MySQL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.5% among stores with at least one detectable social profile (1,932,932 stores) , followed by Instagram (27.2%) and YouTube (9.7%) .
Base: 4,183,402 stores with any detectable social profile (58.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,932,932 stores
1,722,342 stores
612,889 stores
514,898 stores
448,925 stores
323,529 stores
271,020 stores
249,675 stores
239,870 stores
15,362 stores
Visual Distribution