MySQL Technology Adoption in E-commerce
Discover 2.7m verified e-commerce stores using MySQL. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.8m domains. 2.7m verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.7m verified active stores out of 5.8m detected · 46.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 79.8% of stores with physical delivery (2,166,026 stores) , followed by PrestaShop (6.2%) and Custom (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,166,026 stores
167,146 stores
131,722 stores
84,702 stores
83,402 stores
32,459 stores
21,093 stores
7,112 stores
3,639 stores
3,030 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2166026 | 79.84% |
| PrestaShop | 167146 | 6.16% |
| Custom | 131722 | 4.86% |
| OpenCart | 84702 | 3.12% |
| Magento | 83402 | 3.07% |
| YouCan | 32459 | 1.20% |
| Shopware | 21093 | 0.78% |
| Welcart | 7112 | 0.26% |
| osCommerce | 3639 | 0.13% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 3030 | 0.11% |
| Modified eCommerce | 3019 | 0.11% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 2942 | 0.11% |
| Smoolis, OpenCart | 2449 | 0.09% |
| OpenCart, Smoolis | 2357 | 0.09% |
| YoungCart | 1911 | 0.07% |
All Stores Distribution
WooCommerce holds 88.7% share of all MySQL e-commerce stores (4,996,450) , with PrestaShop at 3.3% and Custom at 2.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,996,450 stores
183,618 stores
131,722 stores
102,658 stores
114,113 stores
33,234 stores
22,805 stores
11,687 stores
5,592 stores
7,532 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4996450 | 88.73% |
| PrestaShop | 183618 | 3.26% |
| Custom | 131722 | 2.34% |
| OpenCart | 102658 | 1.82% |
| Magento | 114113 | 2.03% |
| YouCan | 33234 | 0.59% |
| Shopware | 22805 | 0.40% |
| Welcart | 11687 | 0.21% |
| osCommerce | 5592 | 0.10% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 7532 | 0.13% |
| Modified eCommerce | 3714 | 0.07% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 7760 | 0.14% |
| Smoolis, OpenCart | 3186 | 0.06% |
| OpenCart, Smoolis | 2922 | 0.05% |
| YoungCart | 4031 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 15.8% of all stores (376,544 stores) , followed by Health & Beauty (15.8%) and Food & Beverages (12.3%) .
Base: 2,378,587 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
376,544 stores
375,296 stores
293,345 stores
177,859 stores
172,532 stores
152,849 stores
121,776 stores
114,086 stores
109,911 stores
96,087 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 376544 | 15.83% |
| Health & Beauty | 375296 | 15.78% |
| Food & Beverages | 293345 | 12.33% |
| Home & Garden | 177859 | 7.48% |
| Sporting Goods & Outdoor Gear | 172532 | 7.25% |
| Electronics & Technology | 152849 | 6.43% |
| Tools & Hardware | 121776 | 5.12% |
| Business & Industrial | 114086 | 4.80% |
| Arts & Entertainment | 109911 | 4.62% |
| Gifts & Special Occasions | 96087 | 4.04% |
| Toys & Games | 94075 | 3.96% |
| Furniture & Home Decor | 86270 | 3.63% |
| Jewelry & Watches | 85544 | 3.60% |
| Vehicles & Parts | 81771 | 3.44% |
| Books & Media | 40642 | 1.71% |
Payment Providers Distribution
PayPal leads with 31.7% among AI-verified physical stores (376,777 stores) , followed by MasterCard (15.8%) and Stripe Connect (11.5%) .
Base: 1,023,539 AI-verified physical stores with detectable payment providers (17.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
376,777 stores
187,682 stores
137,145 stores
121,930 stores
64,597 stores
63,549 stores
54,432 stores
43,512 stores
35,889 stores
26,840 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 376777 | 31.70% |
| MasterCard | 187682 | 15.79% |
| Stripe Connect | 137145 | 11.54% |
| American Express | 121930 | 10.26% |
| Klarna | 64597 | 5.44% |
| VISA | 63549 | 5.35% |
| Apple Pay | 54432 | 4.58% |
| Google Pay | 43512 | 3.66% |
| JCB | 35889 | 3.02% |
| Bolt | 26840 | 2.26% |
| Bancontact | 16514 | 1.39% |
| Przelewy24 | 15955 | 1.34% |
| SEPA | 15444 | 1.30% |
| Mollie | 14228 | 1.20% |
| BitCoin | 13972 | 1.18% |
Shipping Carriers Distribution
UPS leads with 20.2% among AI-verified physical stores (138,985 stores) , followed by DHL (18.3%) and USPS (10.9%) .
Base: 715,136 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 138985 | 20.24% |
| DHL | 125595 | 18.29% |
| USPS | 74853 | 10.90% |
| FedEx | 66231 | 9.65% |
| DPD | 65373 | 9.52% |
| GLS | 44957 | 6.55% |
| Colissimo | 26627 | 3.88% |
| Royal Mail | 22800 | 3.32% |
| TNT | 19039 | 2.77% |
| InPost | 19010 | 2.77% |
| PostNL | 18374 | 2.68% |
| La Poste | 17385 | 2.53% |
| Correos | 16975 | 2.47% |
| Hermes | 15846 | 2.31% |
| Estes | 14471 | 2.11% |
Store Launch Timeline
Over the past 12 months, 645,277 new stores were launched in MySQL , with the highest activity in 2026-02 (54,609 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54,609 stores launched
69,585 stores launched
62,737 stores launched
64,340 stores launched
63,755 stores launched
61,741 stores launched
54,431 stores launched
59,518 stores launched
51,676 stores launched
51,507 stores launched
48,764 stores launched
2,614 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 54609 | 8.46% |
| 2026-01 | 69585 | 10.78% |
| 2025-12 | 62737 | 9.72% |
| 2025-11 | 64340 | 9.97% |
| 2025-10 | 63755 | 9.88% |
| 2025-09 | 61741 | 9.57% |
| 2025-08 | 54431 | 8.44% |
| 2025-07 | 59518 | 9.22% |
| 2025-06 | 51676 | 8.01% |
| 2025-05 | 51507 | 7.98% |
| 2025-04 | 48764 | 7.56% |
| 2025-03 | 2614 | 0.41% |
Active Stores by Launch Year
Currently, 2,723,237 active stores in MySQL are tracked in our database , with the most stores launched in 2026 (124,741 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
124,741 active stores
618,788 active stores
298,910 active stores
215,432 active stores
170,434 active stores
183,176 active stores
180,965 active stores
122,912 active stores
128,080 active stores
105,391 active stores
59,930 active stores
50,861 active stores
52,969 active stores
70,689 active stores
42,717 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 124741 | 4.58% |
| 2025 | 618788 | 22.72% |
| 2024 | 298910 | 10.98% |
| 2023 | 215432 | 7.91% |
| 2022 | 170434 | 6.26% |
| 2021 | 183176 | 6.73% |
| 2020 | 180965 | 6.65% |
| 2019 | 122912 | 4.51% |
| 2018 | 128080 | 4.70% |
| 2017 | 105391 | 3.87% |
| 2016 | 59930 | 2.20% |
| 2015 | 50861 | 1.87% |
| 2014 | 52969 | 1.95% |
| 2013 | 70689 | 2.60% |
| 2012 | 42717 | 1.57% |
| 2011 | 42213 | 1.55% |
| 2010 | 36627 | 1.34% |
| 2009 | 33463 | 1.23% |
| 2008 | 26998 | 0.99% |
| 2007 | 24768 | 0.91% |
| 2006 | 17249 | 0.63% |
| 2005 | 15173 | 0.56% |
| 2004 | 19158 | 0.70% |
| 2003 | 15757 | 0.58% |
| 2002 | 14431 | 0.53% |
| 2001 | 17810 | 0.65% |
| 2000 | 12964 | 0.48% |
| 1999 | 9416 | 0.35% |
| 1998 | 6007 | 0.22% |
| 1997 | 3101 | 0.11% |
| 1996 | 1761 | 0.06% |
| 1995 | 346 | 0.01% |
Geographic Distribution
United States leads with 24.4% (429,818 AI-verified stores) , followed by France (7.0%) and Germany (6.9%) .
Base: 1,765,031 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
429,818 AI-verified stores
124,249 AI-verified stores
121,820 AI-verified stores
119,810 AI-verified stores
113,701 AI-verified stores
107,895 AI-verified stores
96,930 AI-verified stores
74,679 AI-verified stores
73,724 AI-verified stores
70,694 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 429818 | 24.35% |
| France | 124249 | 7.04% |
| Germany | 121820 | 6.90% |
| India | 119810 | 6.79% |
| United Kingdom | 113701 | 6.44% |
| Spain | 107895 | 6.11% |
| Italy | 96930 | 5.49% |
| Netherlands | 74679 | 4.23% |
| Russia | 73724 | 4.18% |
| Vietnam | 70694 | 4.01% |
| Poland | 68369 | 3.87% |
| Brazil | 59482 | 3.37% |
| Australia | 46805 | 2.65% |
| Turkey | 44012 | 2.49% |
| Canada | 40926 | 2.32% |
| Greece | 36443 | 2.06% |
| Romania | 36157 | 2.05% |
| South Africa | 34472 | 1.95% |
| Pakistan | 32677 | 1.85% |
| Ukraine | 32368 | 1.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Jewelry & Watches
Magento - Clothing & Accessories
Custom
Magento - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.8m | 100.00% |
| Emails | 3.6m | 61.59% |
| Phones | 1.4m | 24.46% |
| Ecommerce platform | 5.8m | 99.64% |
| Couriers | 715.1k | 12.27% |
| Payment Providers | 1.0m | 17.57% |
| Categories | 2.6m | 45.29% |
| Social Media | 3.5m | 60.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MySQL e-commerce landscape:
Analyze 2.7m verified e-commerce stores on MySQL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MySQL e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MySQL e-commerce intelligence?
-
We track 2.7m verified MySQL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.2% among stores with at least one detectable social profile (1,272,433 stores) , followed by Instagram (28.2%) and YouTube (9.3%) .
Base: 3,506,012 stores with any detectable social profile (60.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,272,433 stores
1,147,830 stores
379,980 stores
272,991 stores
247,137 stores
216,602 stores
201,336 stores
170,338 stores
158,457 stores
7,462 stores
Visual Distribution