MUI Technology Adoption in E-commerce
Discover 6.9k verified e-commerce stores using MUI. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.4k domains. 6.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.9k verified active stores out of 8.4k detected · 82.1% verification rate
E-commerce Platforms Distribution
Custom stores with 56.3% of stores with physical delivery (3,892 stores) , followed by Shopify (37.4%) and Magento (2.2%) .
Base: 6,918 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,892 stores
2,586 stores
154 stores
123 stores
68 stores
25 stores
14 stores
13 stores
7 stores
5 stores
Visual Distribution
3,892 stores
2,586 stores
154 stores
123 stores
68 stores
25 stores
14 stores
13 stores
7 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3892 | 56.26% |
| Shopify | 2586 | 37.38% |
| Magento | 154 | 2.23% |
| WooCommerce | 123 | 1.78% |
| Shop-Script (Webasyst) with MultiForm plugin | 68 | 0.98% |
| HCL Commerce | 25 | 0.36% |
| Zid | 14 | 0.20% |
| SAP Commerce Cloud | 13 | 0.19% |
| DigiFi | 7 | 0.10% |
| MerchantPro, Vnda | 5 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 46.2% share of detected MUI e-commerce signals (3,892) , with Shopify at 37.8% and Magento at 2.3% (June 2026) .
Base: 8,427 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,892 websites
3,186 websites
195 websites
324 websites
68 websites
28 websites
14 websites
23 websites
7 websites
5 websites
Visual Distribution
3,892 websites
3,186 websites
195 websites
324 websites
68 websites
28 websites
14 websites
23 websites
7 websites
5 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 3892 | 46.18% |
| Shopify | 3186 | 37.81% |
| Magento | 195 | 2.31% |
| WooCommerce | 324 | 3.84% |
| Shop-Script (Webasyst) with MultiForm plugin | 68 | 0.81% |
| HCL Commerce | 28 | 0.33% |
| Zid | 14 | 0.17% |
| SAP Commerce Cloud | 23 | 0.27% |
| DigiFi | 7 | 0.08% |
| MerchantPro, Vnda | 5 | 0.06% |
Categories Distribution
Gifts & Special Occasions stores with 21.8% of all stores (1,511 stores) , followed by Clothing & Accessories (17.5%) and Health & Beauty (11.0%) .
Base: 6,918 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,511 stores
1,214 stores
760 stores
607 stores
240 stores
232 stores
228 stores
173 stores
162 stores
142 stores
Visual Distribution
1,511 stores
1,214 stores
760 stores
607 stores
240 stores
232 stores
228 stores
173 stores
162 stores
142 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 1511 | 21.84% |
| Clothing & Accessories | 1214 | 17.55% |
| Health & Beauty | 760 | 10.99% |
| Food & Beverages | 607 | 8.77% |
| Electronics & Technology | 240 | 3.47% |
| Home & Garden | 232 | 3.35% |
| Furniture & Home Decor | 228 | 3.30% |
| Sporting Goods & Outdoor Gear | 173 | 2.50% |
| Toys & Games | 162 | 2.34% |
| Tools & Hardware | 142 | 2.05% |
Payment Providers Distribution
PayPal accounts for 27.6% of displayed detection occurrences (810 occurrences) , followed by MasterCard (15.7%) and American Express (14.3%) .
Base: 2,940 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
810 occurrences
463 occurrences
419 occurrences
333 occurrences
243 occurrences
160 occurrences
150 occurrences
140 occurrences
121 occurrences
101 occurrences
Visual Distribution
810 occurrences
463 occurrences
419 occurrences
333 occurrences
243 occurrences
160 occurrences
150 occurrences
140 occurrences
121 occurrences
101 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 810 | 27.55% |
| MasterCard | 463 | 15.75% |
| American Express | 419 | 14.25% |
| Google Pay | 333 | 11.33% |
| Apple Pay | 243 | 8.27% |
| VISA | 160 | 5.44% |
| Klarna | 150 | 5.10% |
| Stripe Connect | 140 | 4.76% |
| Paytm | 121 | 4.12% |
| Razorpay | 101 | 3.44% |
Shipping Carriers Distribution
DHL accounts for 20.7% of displayed detection occurrences (254 occurrences) , followed by USPS (19.7%) and UPS (19.3%) .
Base: 1,230 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
254 occurrences
242 occurrences
237 occurrences
105 occurrences
104 occurrences
88 occurrences
78 occurrences
48 occurrences
38 occurrences
36 occurrences
Visual Distribution
254 occurrences
242 occurrences
237 occurrences
105 occurrences
104 occurrences
88 occurrences
78 occurrences
48 occurrences
38 occurrences
36 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 254 | 20.65% |
| USPS | 242 | 19.67% |
| UPS | 237 | 19.27% |
| FedEx | 105 | 8.54% |
| СДЭК | 104 | 8.46% |
| DPD | 88 | 7.15% |
| Почта России | 78 | 6.34% |
| Delhivery | 48 | 3.90% |
| Royal Mail | 38 | 3.09% |
| GLS | 36 | 2.93% |
Store Launch Timeline
Over the past 12 months, 1,625 new stores were launched in MUI , with the highest activity in 2026-05 (158 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
158 stores launched
140 stores launched
138 stores launched
130 stores launched
147 stores launched
122 stores launched
115 stores launched
170 stores launched
155 stores launched
145 stores launched
143 stores launched
62 stores launched
Monthly Trend
9.7% of last 12 months
8.6% of last 12 months
8.5% of last 12 months
8.0% of last 12 months
9.0% of last 12 months
7.5% of last 12 months
7.1% of last 12 months
10.5% of last 12 months
9.5% of last 12 months
8.9% of last 12 months
8.8% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 158 | 9.72% |
| 2026-04 | 140 | 8.62% |
| 2026-03 | 138 | 8.49% |
| 2026-02 | 130 | 8.00% |
| 2026-01 | 147 | 9.05% |
| 2025-12 | 122 | 7.51% |
| 2025-11 | 115 | 7.08% |
| 2025-10 | 170 | 10.46% |
| 2025-09 | 155 | 9.54% |
| 2025-08 | 145 | 8.92% |
| 2025-07 | 143 | 8.80% |
| 2025-06 | 62 | 3.82% |
Active Stores by Launch Year
Currently, 6,820 active stores in MUI are tracked in our database , with the most stores launched in 2026 (724 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
724 active stores
1,347 active stores
745 active stores
458 active stores
463 active stores
457 active stores
323 active stores
240 active stores
331 active stores
260 active stores
105 active stores
122 active stores
123 active stores
142 active stores
86 active stores
Distribution by Launch Year
10.6% of tracked active stores
19.8% of tracked active stores
10.9% of tracked active stores
6.7% of tracked active stores
6.8% of tracked active stores
6.7% of tracked active stores
4.7% of tracked active stores
3.5% of tracked active stores
4.9% of tracked active stores
3.8% of tracked active stores
1.5% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 724 | 10.62% |
| 2025 | 1347 | 19.75% |
| 2024 | 745 | 10.92% |
| 2023 | 458 | 6.72% |
| 2022 | 463 | 6.79% |
| 2021 | 457 | 6.70% |
| 2020 | 323 | 4.74% |
| 2019 | 240 | 3.52% |
| 2018 | 331 | 4.85% |
| 2017 | 260 | 3.81% |
| 2016 | 105 | 1.54% |
| 2015 | 122 | 1.79% |
| 2014 | 123 | 1.80% |
| 2013 | 142 | 2.08% |
| 2012 | 86 | 1.26% |
Geographic Distribution
Indonesia stores with 30.9% (2,139 active verified stores) , followed by United States (14.8%) and India (13.0%) .
Base: 6,918 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,139 active verified stores
1,026 active verified stores
902 active verified stores
216 active verified stores
181 active verified stores
175 active verified stores
133 active verified stores
93 active verified stores
90 active verified stores
84 active verified stores
Visual Distribution
2,139 active verified stores
1,026 active verified stores
902 active verified stores
216 active verified stores
181 active verified stores
175 active verified stores
133 active verified stores
93 active verified stores
90 active verified stores
84 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 2139 | 30.92% |
| United States | 1026 | 14.83% |
| India | 902 | 13.04% |
| United Kingdom | 216 | 3.12% |
| Vietnam | 181 | 2.62% |
| Germany | 175 | 2.53% |
| Russia | 133 | 1.92% |
| Brazil | 93 | 1.34% |
| Poland | 90 | 1.30% |
| Netherlands | 84 | 1.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom
Custom - Gifts & Special Occasions
Custom
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.4k | 100.00% |
| Emails | 2.5k | 29.92% |
| Phones | 2.5k | 29.32% |
| Ecommerce platform | 7.8k | 92.94% |
| Couriers | 1.2k | 14.69% |
| Payment Providers | 1.7k | 19.63% |
| Categories | 6.2k | 73.00% |
| Social Media | 6.2k | 73.18% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MUI e-commerce landscape:
Analyze 6.9k verified e-commerce stores on MUI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MUI e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MUI e-commerce intelligence?
-
We track 6.9k verified MUI e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.5% of displayed detection occurrences (4,423 occurrences) , followed by Instagram (30.5%) and Twitter (19.9%) .
Base: 14,512 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,423 occurrences
4,423 occurrences
2,883 occurrences
1,095 occurrences
478 occurrences
414 occurrences
341 occurrences
297 occurrences
148 occurrences
10 occurrences
Visual Distribution
4,423 occurrences
4,423 occurrences
2,883 occurrences
1,095 occurrences
478 occurrences
414 occurrences
341 occurrences
297 occurrences
148 occurrences
10 occurrences