Monetate Technology Adoption in E-commerce

Discover 430 verified e-commerce stores using Monetate. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 460 domains. 430 verified as active stores with physical delivery.

Verified stores
430
active stores with physical delivery
Top country
United States
258 verified stores
Top payment signal
PayPal
38 detection occurrences
Top carrier signal
UPS
25 detection occurrences
Top category
Clothing & Accessories
100 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

430 verified active stores out of 460 detected · 93.5% verification rate

E-commerce Platforms Distribution

Shopify stores with 28.1% of stores with physical delivery (121 stores) , followed by Custom (23.7%) and Salesforce Commerce Cloud (19.3%) .

Base: 430 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 28.1%

121 stores

Custom 23.7%

102 stores

47 stores

36 stores

12 stores

10 stores

10 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Monetate
Platform Stores with Physical Delivery Percentage
Shopify 121 28.14%
Custom 102 23.72%
Salesforce Commerce Cloud 83 19.30%
Kibo Commerce 47 10.93%
Magento 36 8.37%
SAP Commerce Cloud 12 2.79%
HCL Commerce 10 2.33%
BigCommerce 10 2.33%
WooCommerce 4 0.93%
Oracle Commerce 3 0.70%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 27.0% share of detected Monetate e-commerce signals (124) , with Custom at 22.2% and Salesforce Commerce Cloud at 19.3% (June 2026) .

Base: 460 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 27.0%

124 websites

Custom 22.2%

102 websites

89 websites

63 websites

36 websites

12 websites

10 websites

10 websites

6 websites

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Monetate
Platform Websites with Signals Percentage
Shopify 124 26.96%
Custom 102 22.17%
Salesforce Commerce Cloud 89 19.35%
Kibo Commerce 63 13.70%
Magento 36 7.83%
SAP Commerce Cloud 12 2.61%
HCL Commerce 10 2.17%
BigCommerce 10 2.17%
WooCommerce 6 1.30%
Oracle Commerce 3 0.65%

Categories Distribution

Clothing & Accessories stores with 23.3% of all stores (100 stores) , followed by Business & Industrial (18.4%) and Electronics & Technology (8.6%) .

Base: 430 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 23.3%

100 stores

Business & Industrial 18.4%

79 stores

Electronics & Technology 8.6%

37 stores

Health & Beauty 7.7%

33 stores

Food & Beverages 7.0%

30 stores

Toys & Games 4.4%

19 stores

Tools & Hardware 4.4%

19 stores

Sporting Goods & Outdoor Gear 4.2%

18 stores

Home & Garden 4.0%

17 stores

Books & Media 1.4%

6 stores

Visual Distribution

Distribution of top 10 Monetate store categories (June 2026)
Distribution of categories in Monetate e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 100 23.26%
Business & Industrial 79 18.37%
Electronics & Technology 37 8.60%
Health & Beauty 33 7.67%
Food & Beverages 30 6.98%
Toys & Games 19 4.42%
Tools & Hardware 19 4.42%
Sporting Goods & Outdoor Gear 18 4.19%
Home & Garden 17 3.95%
Books & Media 6 1.40%

Payment Providers Distribution

PayPal accounts for 21.6% of displayed detection occurrences (38 occurrences) , followed by American Express (19.9%) and MasterCard (14.8%) .

Base: 176 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.6%

38 occurrences

35 occurrences

26 occurrences

Klarna 11.9%

21 occurrences

16 occurrences

16 occurrences

8 occurrences

6 occurrences

VISA 2.8%

5 occurrences

Bolt 2.8%

5 occurrences

Visual Distribution

Distribution of top 10 Monetate payment providers (June 2026)
Distribution of payment providers in Monetate e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 38 21.59%
American Express 35 19.89%
MasterCard 26 14.77%
Klarna 21 11.93%
Apple Pay 16 9.09%
Stripe Connect 16 9.09%
Affirm 8 4.55%
Google Pay 6 3.41%
VISA 5 2.84%
Bolt 5 2.84%

Shipping Carriers Distribution

UPS accounts for 29.4% of displayed detection occurrences (25 occurrences) , followed by USPS (21.2%) and FedEx (15.3%) .

Base: 85 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 29.4%

25 occurrences

USPS 21.2%

18 occurrences

FedEx 15.3%

13 occurrences

DPD 5.9%

5 occurrences

DHL 5.9%

5 occurrences

5 occurrences

4 occurrences

4 occurrences

3 occurrences

TNT 3.5%

3 occurrences

Visual Distribution

Distribution of top 10 Monetate shipping carriers (June 2026)
Distribution of shipping carriers in Monetate e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 25 29.41%
USPS 18 21.18%
FedEx 13 15.29%
DPD 5 5.88%
DHL 5 5.88%
Canada Post 5 5.88%
PostNL 4 4.71%
Hermes 4 4.71%
Royal Mail 3 3.53%
TNT 3 3.53%

Store Launch Timeline

Over the past 12 months, 81 new stores were launched in Monetate , with the highest activity in 2026-05 (72 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 88.9%

72 stores launched

2026-02 1.2%

1 stores launched

2025-11 1.2%

1 stores launched

2025-10 2.5%

2 stores launched

2025-09 1.2%

1 stores launched

2025-08 1.2%

1 stores launched

2025-07 2.5%

2 stores launched

2025-06 1.2%

1 stores launched

Monthly Trend

Monthly store launches in Monetate (June 2026)
Monthly store launches in Monetate over the past 12 months
Month Stores Launched Percentage
2026-05 72 88.89%
2026-02 1 1.23%
2025-11 1 1.23%
2025-10 2 2.47%
2025-09 1 1.23%
2025-08 1 1.23%
2025-07 2 2.47%
2025-06 1 1.23%

Active Stores by Launch Year

Currently, 427 active stores in Monetate are tracked in our database , with the most stores launched in 2026 (73 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 17.1%

73 active stores

2025 3.3%

14 active stores

2024 3.7%

16 active stores

2023 2.1%

9 active stores

2022 2.8%

12 active stores

2021 1.9%

8 active stores

2020 5.9%

25 active stores

2019 5.9%

25 active stores

2018 4.0%

17 active stores

2017 6.3%

27 active stores

2016 1.4%

6 active stores

2015 2.1%

9 active stores

2014 1.6%

7 active stores

2013 2.1%

9 active stores

2012 1.4%

6 active stores

Distribution by Launch Year

Active stores in Monetate by original launch year (June 2026)
Active stores in Monetate by launch year
Launch Year Active Stores Percentage
2026 73 17.10%
2025 14 3.28%
2024 16 3.75%
2023 9 2.11%
2022 12 2.81%
2021 8 1.87%
2020 25 5.85%
2019 25 5.85%
2018 17 3.98%
2017 27 6.32%
2016 6 1.41%
2015 9 2.11%
2014 7 1.64%
2013 9 2.11%
2012 6 1.41%

Social Media Usage

Facebook accounts for 22.5% of displayed detection occurrences (293 occurrences) , followed by Instagram (22.2%) and YouTube (17.0%) .

Base: 1,305 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 22.5%

293 occurrences

Instagram 22.2%

290 occurrences

YouTube 17.0%

222 occurrences

Twitter 13.9%

182 occurrences

Pinterest 9.5%

124 occurrences

TikTok 8.1%

106 occurrences

LinkedIn 4.7%

61 occurrences

X 2.0%

26 occurrences

WhatsApp 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Monetate (June 2026)
Distribution of social media platforms in Monetate e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 293 22.45%
Instagram 290 22.22%
YouTube 222 17.01%
Twitter 182 13.95%
Pinterest 124 9.50%
TikTok 106 8.12%
LinkedIn 61 4.67%
X 26 1.99%
WhatsApp 1 0.08%

Geographic Distribution

United States stores with 60.0% (258 active verified stores) , followed by United Kingdom (10.2%) and Canada (3.5%) .

Base: 430 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

258 active verified stores

44 active verified stores

15 active verified stores

9 active verified stores

8 active verified stores

8 active verified stores

Spain 1.6%

7 active verified stores

6 active verified stores

5 active verified stores

4 active verified stores

Visual Distribution

Geographic distribution of stores using Monetate (June 2026)
Geographic distribution of stores using Monetate
Country AI-Verified Store Count Market Share
United States 258 60.00%
United Kingdom 44 10.23%
Canada 15 3.49%
Australia 9 2.09%
New Zealand 8 1.86%
Belgium 8 1.86%
Spain 7 1.63%
France 6 1.40%
Netherlands 5 1.16%
Germany 4 0.93%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 460 100.00%
Emails 109 23.70%
Phones 92 20.00%
Ecommerce platform 457 99.35%
Couriers 57 12.39%
Payment Providers 71 15.43%
Categories 388 84.35%
Social Media 334 72.61%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Monetate e-commerce landscape:

Analyze 430 verified e-commerce stores on Monetate - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Monetate e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Monetate e-commerce intelligence?

We track 430 verified Monetate e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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