Module Federation Technology Adoption in E-commerce

Discover 503.9k e-commerce stores using Module Federation. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Wix eCommerce leads with 71.4% of stores with physical delivery (359,166 stores) , followed by Custom (15.3%) and WooCommerce (4.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

359,166 stores

Custom 15.3%

76,982 stores

23,049 stores

BASE 3.6%

18,286 stores

11,075 stores

Dooca 1.1%

5,478 stores

2,200 stores

Rain 0.3%

1,730 stores

1,587 stores

1,482 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Module Federation
Platform Stores with Physical Delivery Percentage
Wix eCommerce 359166 71.35%
Custom 76982 15.29%
WooCommerce 23049 4.58%
BASE 18286 3.63%
Magento 11075 2.20%
Dooca 5478 1.09%
Shopify 2200 0.44%
Rain 1730 0.34%
AppSell, Wix eCommerce 1587 0.32%
Yampi Virtual store 1482 0.29%
Weblium 1452 0.29%
Reserva INK 324 0.06%
PrestaShop 310 0.06%
SAP Commerce Cloud 150 0.03%
Shopware 91 0.02%

All Stores Distribution

Wix eCommerce holds 88.4% share of all Module Federation e-commerce stores (1,340,191) , with Custom at 5.1% and WooCommerce at 2.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,340,191 stores

76,982 stores

39,327 stores

BASE 1.3%

19,887 stores

14,113 stores

Dooca 0.4%

5,649 stores

2,610 stores

Rain 0.2%

3,180 stores

2,600 stores

2,302 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Module Federation
Platform Total Stores Percentage
Wix eCommerce 1340191 88.40%
Custom 76982 5.08%
WooCommerce 39327 2.59%
BASE 19887 1.31%
Magento 14113 0.93%
Dooca 5649 0.37%
Shopify 2610 0.17%
Rain 3180 0.21%
AppSell, Wix eCommerce 2600 0.17%
Yampi Virtual store 2302 0.15%
Weblium 8040 0.53%
Reserva INK 337 0.02%
PrestaShop 358 0.02%
SAP Commerce Cloud 304 0.02%
Shopware 109 0.01%

Categories Distribution

Clothing & Accessories leads with 20.2% of all stores (71,374 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (11.1%) .

Top 10 Categories

Clothing & Accessories 20.2%

71,374 stores

Health & Beauty 15.5%

54,882 stores

Food & Beverages 11.1%

39,163 stores

Arts & Entertainment 8.7%

30,782 stores

Jewelry & Watches 7.2%

25,323 stores

Home & Garden 6.2%

22,074 stores

Vehicles & Parts 5.5%

19,587 stores

Electronics & Technology 5.2%

18,265 stores

Furniture & Home Decor 4.5%

16,030 stores

Gifts & Special Occasions 4.3%

15,109 stores

Visual Distribution

Distribution of top 10 Module Federation store categories (November 2025)
Distribution of categories in Module Federation e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 71374 20.20%
Health & Beauty 54882 15.53%
Food & Beverages 39163 11.08%
Arts & Entertainment 30782 8.71%
Jewelry & Watches 25323 7.17%
Home & Garden 22074 6.25%
Vehicles & Parts 19587 5.54%
Electronics & Technology 18265 5.17%
Furniture & Home Decor 16030 4.54%
Gifts & Special Occasions 15109 4.28%
Sporting Goods & Outdoor Gear 8825 2.50%
Books & Media 8808 2.49%
Pets & Pet Supplies 8234 2.33%
Business & Industrial 8231 2.33%
Tools & Hardware 6726 1.90%

Payment Providers Distribution

PayPal leads with 24.1% among AI-verified physical stores (36,900 stores) , followed by American Express (14.4%) and MasterCard (11.8%) .

Base: 169,615 AI-verified physical stores with detectable payment providers (11.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.1%

36,900 stores

22,104 stores

18,051 stores

16,929 stores

14,579 stores

8,492 stores

6,581 stores

5,462 stores

VISA 3.5%

5,325 stores

4,332 stores

Visual Distribution

Distribution of top 10 Module Federation payment providers (November 2025)
Distribution of payment providers in Module Federation e-commerce stores
Payment Provider Store Count Market Share
PayPal 36900 24.07%
American Express 22104 14.42%
MasterCard 18051 11.77%
Mercado Pago 16929 11.04%
Stripe Connect 14579 9.51%
Boleto 8492 5.54%
Apple Pay 6581 4.29%
Klarna 5462 3.56%
VISA 5325 3.47%
Google Pay 4332 2.83%
Amazon Pay 4267 2.78%
JCB 3568 2.33%
Bolt 3520 2.30%
Paddle 2007 1.31%
Bancontact 1186 0.77%

Shipping Carriers Distribution

USPS leads with 23.3% among AI-verified physical stores (23,221 stores) , followed by UPS (16.2%) and FedEx (11.3%) .

Base: 110,877 AI-verified physical stores with detectable shipping carriers (7.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.3%

23,221 stores

UPS 16.2%

16,078 stores

FedEx 11.3%

11,265 stores

11,189 stores

DHL 9.1%

9,088 stores

7,317 stores

DPD 3.5%

3,447 stores

2,927 stores

2,691 stores

2,590 stores

Visual Distribution

Distribution of top 10 Module Federation shipping carriers (November 2025)
Distribution of shipping carriers in Module Federation e-commerce stores
Shipping Carrier Store Count Market Share
USPS 23221 23.33%
UPS 16078 16.15%
FedEx 11265 11.32%
Correios 11189 11.24%
DHL 9088 9.13%
Royal Mail 7317 7.35%
DPD 3447 3.46%
Colissimo 2927 2.94%
Canada Post 2691 2.70%
Australia Post 2590 2.60%
La Poste 2275 2.29%
Estes 2181 2.19%
GLS 2031 2.04%
Hermes 1620 1.63%
Mondial Relay 1616 1.62%

Store Launch Timeline

Over the past 12 months, 77,441 new stores were launched in Module Federation , with the highest activity in 2025-10 (6,680 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.6%

6,680 stores launched

2025-09 8.6%

6,656 stores launched

2025-08 8.8%

6,807 stores launched

2025-07 8.8%

6,831 stores launched

2025-06 8.7%

6,732 stores launched

2025-05 8.9%

6,911 stores launched

2025-04 9.0%

6,962 stores launched

2025-03 9.1%

7,057 stores launched

2025-02 8.5%

6,605 stores launched

2025-01 9.4%

7,293 stores launched

2024-12 7.5%

5,788 stores launched

2024-11 4.0%

3,119 stores launched

Monthly Trend

Monthly store launches in Module Federation (November 2025)
Monthly store launches in Module Federation over the past 12 months
Month Stores Launched Percentage
2025-10 6680 8.63%
2025-09 6656 8.59%
2025-08 6807 8.79%
2025-07 6831 8.82%
2025-06 6732 8.69%
2025-05 6911 8.92%
2025-04 6962 8.99%
2025-03 7057 9.11%
2025-02 6605 8.53%
2025-01 7293 9.42%
2024-12 5788 7.47%
2024-11 3119 4.03%

Active Stores by Launch Year

Currently, 499,003 active stores in Module Federation are tracked in our database , with the most stores launched in 2025 (68,690 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.8%

68,690 active stores

2024 13.1%

65,428 active stores

2023 9.8%

48,953 active stores

2022 8.6%

42,764 active stores

2021 10.3%

51,292 active stores

2020 10.1%

50,395 active stores

2019 5.1%

25,451 active stores

2018 5.1%

25,361 active stores

2017 4.2%

21,154 active stores

2016 2.4%

11,796 active stores

2015 2.0%

9,777 active stores

2014 2.0%

9,829 active stores

2013 2.4%

12,145 active stores

2012 1.3%

6,660 active stores

2011 1.5%

7,511 active stores

Distribution by Launch Year

Active stores in Module Federation by original launch year (November 2025)
Active stores in Module Federation by launch year
Launch Year Active Stores Percentage
2025 68690 13.77%
2024 65428 13.11%
2023 48953 9.81%
2022 42764 8.57%
2021 51292 10.28%
2020 50395 10.10%
2019 25451 5.10%
2018 25361 5.08%
2017 21154 4.24%
2016 11796 2.36%
2015 9777 1.96%
2014 9829 1.97%
2013 12145 2.43%
2012 6660 1.33%
2011 7511 1.51%
2010 5650 1.13%
2009 5227 1.05%
2008 4408 0.88%
2007 3850 0.77%
2006 2812 0.56%
2005 2497 0.50%
2004 3262 0.65%
2003 2457 0.49%
2002 2332 0.47%
2001 2780 0.56%
2000 2212 0.44%
1999 1899 0.38%
1998 1152 0.23%
1997 664 0.13%
1996 481 0.10%
1995 114 0.02%

Social Media Usage

Instagram leads with 31.7% among stores with at least one detectable social profile (343,699 stores) , followed by Facebook (29.3%) and YouTube (7.9%) .

Base: 1,214,691 stores with any detectable social profile (79.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.7%

343,699 stores

Facebook 29.3%

317,243 stores

YouTube 7.9%

85,775 stores

X 7.5%

80,926 stores

Twitter 7.2%

78,504 stores

TikTok 6.1%

66,394 stores

LinkedIn 4.4%

47,474 stores

Pinterest 3.7%

39,776 stores

WhatsApp 2.0%

21,977 stores

SoundCloud 0.1%

1,084 stores

Visual Distribution

Distribution of social media platforms in Module Federation (November 2025)
Distribution of social media platforms in Module Federation e-commerce stores
Social Platform Store Count Market Share
Instagram 343699 31.74%
Facebook 317243 29.30%
YouTube 85775 7.92%
X 80926 7.47%
Twitter 78504 7.25%
TikTok 66394 6.13%
LinkedIn 47474 4.38%
Pinterest 39776 3.67%
WhatsApp 21977 2.03%
SoundCloud 1084 0.10%

Geographic Distribution

United States leads with 36.8% (137,964 AI-verified stores) , followed by United Kingdom (9.9%) and Brazil (8.4%) .

Base: 374,561 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

137,964 AI-verified stores

37,128 AI-verified stores

31,453 AI-verified stores

Japan 5.7%

21,274 AI-verified stores

18,021 AI-verified stores

16,081 AI-verified stores

India 4.3%

15,990 AI-verified stores

14,653 AI-verified stores

13,882 AI-verified stores

11,108 AI-verified stores

Visual Distribution

Geographic distribution of stores using Module Federation (November 2025)
Geographic distribution of stores using Module Federation
Country AI-Verified Store Count Market Share
United States 137964 36.83%
United Kingdom 37128 9.91%
Brazil 31453 8.40%
Japan 21274 5.68%
Canada 18021 4.81%
France 16081 4.29%
India 15990 4.27%
Australia 14653 3.91%
Turkey 13882 3.71%
Mexico 11108 2.97%
Germany 7736 2.07%
Spain 7221 1.93%
Italy 6959 1.86%
Argentina 6347 1.69%
Iran 6220 1.66%
Netherlands 5381 1.44%
Switzerland 4822 1.29%
South Africa 4287 1.14%
Israel 4111 1.10%
Chile 3923 1.05%

Dataset Coverage

Field Rows count Coverage
Website 1.5m 100.00%
Emails 995.0k 65.32%
Phones 205.6k 13.50%
Ecommerce platform 1.5m 99.70%
Couriers 110.9k 7.28%
Payment Providers 169.6k 11.13%
Categories 672.2k 44.13%
Social Media 1.2m 79.74%

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Frequently Asked Questions

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Our database covers over 503.9k Module Federation physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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