Mixitup Technology Adoption in E-commerce
Discover 11.6k verified e-commerce stores using Mixitup. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 39.6k domains. 11.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
11.6k verified active stores out of 39.6k detected · 29.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 67.7% of stores with physical delivery (7,821 stores) , followed by Custom (28.0%) and miniShop2 (1.3%) .
Base: 11,551 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,821 stores
3,239 stores
147 stores
58 stores
55 stores
38 stores
32 stores
27 stores
13 stores
11 stores
Visual Distribution
7,821 stores
3,239 stores
147 stores
58 stores
55 stores
38 stores
32 stores
27 stores
13 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7821 | 67.71% |
| Custom | 3239 | 28.04% |
| miniShop2 | 147 | 1.27% |
| Shopify | 58 | 0.50% |
| VirtueMart | 55 | 0.48% |
| HikaShop | 38 | 0.33% |
| 1C-Bitrix | 32 | 0.28% |
| OpenCart | 27 | 0.23% |
| Shopify, Haravan | 13 | 0.11% |
| Cafe24 | 11 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 86.6% share of detected Mixitup e-commerce signals (34,294) , with Custom at 8.2% and miniShop2 at 0.6% (June 2026) .
Base: 39,600 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
34,294 websites
3,239 websites
247 websites
93 websites
95 websites
78 websites
467 websites
50 websites
15 websites
60 websites
Visual Distribution
34,294 websites
3,239 websites
247 websites
93 websites
95 websites
78 websites
467 websites
50 websites
15 websites
60 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 34294 | 86.60% |
| Custom | 3239 | 8.18% |
| miniShop2 | 247 | 0.62% |
| Shopify | 93 | 0.23% |
| VirtueMart | 95 | 0.24% |
| HikaShop | 78 | 0.20% |
| 1C-Bitrix | 467 | 1.18% |
| OpenCart | 50 | 0.13% |
| Shopify, Haravan | 15 | 0.04% |
| Cafe24 | 60 | 0.15% |
Categories Distribution
Health & Beauty stores with 14.5% of all stores (1,675 stores) , followed by Food & Beverages (14.1%) and Clothing & Accessories (12.0%) .
Base: 11,551 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,675 stores
1,632 stores
1,391 stores
805 stores
617 stores
617 stores
536 stores
472 stores
458 stores
442 stores
Visual Distribution
1,675 stores
1,632 stores
1,391 stores
805 stores
617 stores
617 stores
536 stores
472 stores
458 stores
442 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1675 | 14.50% |
| Food & Beverages | 1632 | 14.13% |
| Clothing & Accessories | 1391 | 12.04% |
| Home & Garden | 805 | 6.97% |
| Arts & Entertainment | 617 | 5.34% |
| Sporting Goods & Outdoor Gear | 617 | 5.34% |
| Tools & Hardware | 536 | 4.64% |
| Business & Industrial | 472 | 4.09% |
| Electronics & Technology | 458 | 3.97% |
| Toys & Games | 442 | 3.83% |
Payment Providers Distribution
PayPal accounts for 34.9% of displayed detection occurrences (1,134 occurrences) , followed by MasterCard (17.7%) and Stripe Connect (10.9%) .
Base: 3,251 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,134 occurrences
577 occurrences
355 occurrences
340 occurrences
301 occurrences
146 occurrences
115 occurrences
100 occurrences
93 occurrences
90 occurrences
Visual Distribution
1,134 occurrences
577 occurrences
355 occurrences
340 occurrences
301 occurrences
146 occurrences
115 occurrences
100 occurrences
93 occurrences
90 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1134 | 34.88% |
| MasterCard | 577 | 17.75% |
| Stripe Connect | 355 | 10.92% |
| American Express | 340 | 10.46% |
| VISA | 301 | 9.26% |
| Klarna | 146 | 4.49% |
| Apple Pay | 115 | 3.54% |
| QIWI | 100 | 3.08% |
| Google Pay | 93 | 2.86% |
| UnionPay | 90 | 2.77% |
Shipping Carriers Distribution
UPS accounts for 19.5% of displayed detection occurrences (373 occurrences) , followed by DHL (19.2%) and USPS (12.1%) .
Base: 1,913 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
373 occurrences
368 occurrences
231 occurrences
175 occurrences
169 occurrences
146 occurrences
143 occurrences
127 occurrences
95 occurrences
86 occurrences
Visual Distribution
373 occurrences
368 occurrences
231 occurrences
175 occurrences
169 occurrences
146 occurrences
143 occurrences
127 occurrences
95 occurrences
86 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 373 | 19.50% |
| DHL | 368 | 19.24% |
| USPS | 231 | 12.08% |
| FedEx | 175 | 9.15% |
| DPD | 169 | 8.83% |
| Почта России | 146 | 7.63% |
| GLS | 143 | 7.48% |
| СДЭК | 127 | 6.64% |
| Royal Mail | 95 | 4.97% |
| Correos | 86 | 4.50% |
Store Launch Timeline
Over the past 12 months, 2,116 new stores were launched in Mixitup , with the highest activity in 2026-05 (167 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
167 stores launched
144 stores launched
134 stores launched
102 stores launched
328 stores launched
315 stores launched
216 stores launched
140 stores launched
209 stores launched
158 stores launched
148 stores launched
55 stores launched
Monthly Trend
7.9% of last 12 months
6.8% of last 12 months
6.3% of last 12 months
4.8% of last 12 months
15.5% of last 12 months
14.9% of last 12 months
10.2% of last 12 months
6.6% of last 12 months
9.9% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 167 | 7.89% |
| 2026-04 | 144 | 6.81% |
| 2026-03 | 134 | 6.33% |
| 2026-02 | 102 | 4.82% |
| 2026-01 | 328 | 15.50% |
| 2025-12 | 315 | 14.89% |
| 2025-11 | 216 | 10.21% |
| 2025-10 | 140 | 6.62% |
| 2025-09 | 209 | 9.88% |
| 2025-08 | 158 | 7.47% |
| 2025-07 | 148 | 6.99% |
| 2025-06 | 55 | 2.60% |
Active Stores by Launch Year
Currently, 11,503 active stores in Mixitup are tracked in our database , with the most stores launched in 2026 (887 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
887 active stores
1,854 active stores
793 active stores
678 active stores
641 active stores
896 active stores
952 active stores
635 active stores
664 active stores
537 active stores
322 active stores
278 active stores
286 active stores
363 active stores
190 active stores
Distribution by Launch Year
7.7% of tracked active stores
16.1% of tracked active stores
6.9% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
7.8% of tracked active stores
8.3% of tracked active stores
5.5% of tracked active stores
5.8% of tracked active stores
4.7% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
3.2% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 887 | 7.71% |
| 2025 | 1854 | 16.12% |
| 2024 | 793 | 6.89% |
| 2023 | 678 | 5.89% |
| 2022 | 641 | 5.57% |
| 2021 | 896 | 7.79% |
| 2020 | 952 | 8.28% |
| 2019 | 635 | 5.52% |
| 2018 | 664 | 5.77% |
| 2017 | 537 | 4.67% |
| 2016 | 322 | 2.80% |
| 2015 | 278 | 2.42% |
| 2014 | 286 | 2.49% |
| 2013 | 363 | 3.16% |
| 2012 | 190 | 1.65% |
Geographic Distribution
United States stores with 13.7% (1,586 active verified stores) , followed by India (6.6%) and Russia (5.9%) .
Base: 11,551 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,586 active verified stores
765 active verified stores
678 active verified stores
662 active verified stores
580 active verified stores
454 active verified stores
434 active verified stores
422 active verified stores
325 active verified stores
296 active verified stores
Visual Distribution
1,586 active verified stores
765 active verified stores
678 active verified stores
662 active verified stores
580 active verified stores
454 active verified stores
434 active verified stores
422 active verified stores
325 active verified stores
296 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1586 | 13.73% |
| India | 765 | 6.62% |
| Russia | 678 | 5.87% |
| Italy | 662 | 5.73% |
| Spain | 580 | 5.02% |
| Germany | 454 | 3.93% |
| United Kingdom | 434 | 3.76% |
| France | 422 | 3.65% |
| South Korea | 325 | 2.81% |
| Netherlands | 296 | 2.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VirtueMart - Electronics & Technology
Custom - Furniture & Home Decor
WooCommerce - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Arts & Entertainment
WooCommerce - Toys & Games
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 39.6k | 100.00% |
| Emails | 27.7k | 70.06% |
| Phones | 20.9k | 52.66% |
| Ecommerce platform | 39.5k | 99.67% |
| Couriers | 3.2k | 8.00% |
| Payment Providers | 4.8k | 12.04% |
| Categories | 11.6k | 29.29% |
| Social Media | 26.9k | 68.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Mixitup e-commerce landscape:
Analyze 11.6k verified e-commerce stores on Mixitup - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Mixitup e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Mixitup e-commerce intelligence?
-
We track 11.6k verified Mixitup e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.2% of displayed detection occurrences (5,998 occurrences) , followed by Instagram (28.4%) and Twitter (11.2%) .
Base: 19,223 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,998 occurrences
5,468 occurrences
2,162 occurrences
1,748 occurrences
1,259 occurrences
805 occurrences
678 occurrences
576 occurrences
355 occurrences
174 occurrences
Visual Distribution
5,998 occurrences
5,468 occurrences
2,162 occurrences
1,748 occurrences
1,259 occurrences
805 occurrences
678 occurrences
576 occurrences
355 occurrences
174 occurrences