Marko Technology Adoption in E-commerce
Discover 467 verified e-commerce stores using Marko. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.7k domains. 467 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
467 verified active stores out of 4.7k detected · 9.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 25.7% of stores with physical delivery (120 stores) , followed by Custom (24.4%) and Shopify (19.3%) .
Base: 467 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
120 stores
114 stores
90 stores
52 stores
15 stores
11 stores
9 stores
6 stores
4 stores
4 stores
Visual Distribution
120 stores
114 stores
90 stores
52 stores
15 stores
11 stores
9 stores
6 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 120 | 25.70% |
| Custom | 114 | 24.41% |
| Shopify | 90 | 19.27% |
| GoDaddy Online Store | 52 | 11.13% |
| PrestaShop | 15 | 3.21% |
| Shoptet | 11 | 2.36% |
| Wix eCommerce | 9 | 1.93% |
| Shoper | 6 | 1.28% |
| Squarespace Commerce | 4 | 0.86% |
| 1C-Bitrix | 4 | 0.86% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 6.4% share of detected Marko e-commerce signals (303) , with Custom at 2.4% and Shopify at 2.7% (June 2026) .
Base: 4,739 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
303 websites
114 websites
127 websites
265 websites
16 websites
12 websites
75 websites
6 websites
47 websites
22 websites
Visual Distribution
303 websites
114 websites
127 websites
265 websites
16 websites
12 websites
75 websites
6 websites
47 websites
22 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 303 | 6.39% |
| Custom | 114 | 2.41% |
| Shopify | 127 | 2.68% |
| GoDaddy Online Store | 265 | 5.59% |
| PrestaShop | 16 | 0.34% |
| Shoptet | 12 | 0.25% |
| Wix eCommerce | 75 | 1.58% |
| Shoper | 6 | 0.13% |
| Squarespace Commerce | 47 | 0.99% |
| 1C-Bitrix | 22 | 0.46% |
Categories Distribution
Clothing & Accessories stores with 20.8% of all stores (97 stores) , followed by Health & Beauty (9.4%) and Food & Beverages (9.2%) .
Base: 467 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
97 stores
44 stores
43 stores
37 stores
34 stores
26 stores
26 stores
21 stores
16 stores
16 stores
Visual Distribution
97 stores
44 stores
43 stores
37 stores
34 stores
26 stores
26 stores
21 stores
16 stores
16 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 97 | 20.77% |
| Health & Beauty | 44 | 9.42% |
| Food & Beverages | 43 | 9.21% |
| Toys & Games | 37 | 7.92% |
| Arts & Entertainment | 34 | 7.28% |
| Home & Garden | 26 | 5.57% |
| Sporting Goods & Outdoor Gear | 26 | 5.57% |
| Tools & Hardware | 21 | 4.50% |
| Jewelry & Watches | 16 | 3.43% |
| Vehicles & Parts | 16 | 3.43% |
Payment Providers Distribution
PayPal accounts for 32.0% of displayed detection occurrences (40 occurrences) , followed by MasterCard (13.6%) and Stripe Connect (11.2%) .
Base: 125 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
40 occurrences
17 occurrences
14 occurrences
10 occurrences
9 occurrences
8 occurrences
8 occurrences
8 occurrences
7 occurrences
4 occurrences
Visual Distribution
40 occurrences
17 occurrences
14 occurrences
10 occurrences
9 occurrences
8 occurrences
8 occurrences
8 occurrences
7 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 40 | 32.00% |
| MasterCard | 17 | 13.60% |
| Stripe Connect | 14 | 11.20% |
| American Express | 10 | 8.00% |
| Przelewy24 | 9 | 7.20% |
| Apple Pay | 8 | 6.40% |
| PayU | 8 | 6.40% |
| Klarna | 8 | 6.40% |
| VISA | 7 | 5.60% |
| Bolt | 4 | 3.20% |
Shipping Carriers Distribution
DPD accounts for 20.0% of displayed detection occurrences (19 occurrences) , followed by InPost (13.7%) and GLS (12.6%) .
Base: 95 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
19 occurrences
13 occurrences
12 occurrences
12 occurrences
11 occurrences
7 occurrences
7 occurrences
6 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 19 | 20.00% |
| InPost | 13 | 13.68% |
| GLS | 12 | 12.63% |
| UPS | 12 | 12.63% |
| DHL | 11 | 11.58% |
| Hermes | 7 | 7.37% |
| Poczta Polska | 7 | 7.37% |
| FedEx | 6 | 6.32% |
| USPS | 4 | 4.21% |
| СДЭК | 4 | 4.21% |
Store Launch Timeline
Over the past 12 months, 97 new stores were launched in Marko , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
43 stores launched
11 stores launched
5 stores launched
8 stores launched
5 stores launched
2 stores launched
5 stores launched
7 stores launched
4 stores launched
3 stores launched
1 stores launched
Monthly Trend
3.1% of last 12 months
44.3% of last 12 months
11.3% of last 12 months
5.2% of last 12 months
8.2% of last 12 months
5.2% of last 12 months
2.1% of last 12 months
5.2% of last 12 months
7.2% of last 12 months
4.1% of last 12 months
3.1% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 3.09% |
| 2026-04 | 43 | 44.33% |
| 2026-03 | 11 | 11.34% |
| 2026-02 | 5 | 5.15% |
| 2026-01 | 8 | 8.25% |
| 2025-12 | 5 | 5.15% |
| 2025-11 | 2 | 2.06% |
| 2025-10 | 5 | 5.15% |
| 2025-09 | 7 | 7.22% |
| 2025-08 | 4 | 4.12% |
| 2025-07 | 3 | 3.09% |
| 2025-06 | 1 | 1.03% |
Active Stores by Launch Year
Currently, 466 active stores in Marko are tracked in our database , with the most stores launched in 2026 (71 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
71 active stores
47 active stores
41 active stores
25 active stores
32 active stores
27 active stores
26 active stores
19 active stores
20 active stores
14 active stores
15 active stores
17 active stores
15 active stores
7 active stores
8 active stores
Distribution by Launch Year
15.2% of tracked active stores
10.1% of tracked active stores
8.8% of tracked active stores
5.4% of tracked active stores
6.9% of tracked active stores
5.8% of tracked active stores
5.6% of tracked active stores
4.1% of tracked active stores
4.3% of tracked active stores
3.0% of tracked active stores
3.2% of tracked active stores
3.6% of tracked active stores
3.2% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 71 | 15.24% |
| 2025 | 47 | 10.09% |
| 2024 | 41 | 8.80% |
| 2023 | 25 | 5.36% |
| 2022 | 32 | 6.87% |
| 2021 | 27 | 5.79% |
| 2020 | 26 | 5.58% |
| 2019 | 19 | 4.08% |
| 2018 | 20 | 4.29% |
| 2017 | 14 | 3.00% |
| 2016 | 15 | 3.22% |
| 2015 | 17 | 3.65% |
| 2014 | 15 | 3.22% |
| 2013 | 7 | 1.50% |
| 2012 | 8 | 1.72% |
Geographic Distribution
United States stores with 18.6% (87 active verified stores) , followed by Poland (9.9%) and Germany (6.0%) .
Base: 467 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
87 active verified stores
46 active verified stores
28 active verified stores
20 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
15 active verified stores
14 active verified stores
13 active verified stores
Visual Distribution
87 active verified stores
46 active verified stores
28 active verified stores
20 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
15 active verified stores
14 active verified stores
13 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 87 | 18.63% |
| Poland | 46 | 9.85% |
| Germany | 28 | 6.00% |
| Slovenia | 20 | 4.28% |
| Greece | 20 | 4.28% |
| India | 17 | 3.64% |
| Serbia | 16 | 3.43% |
| Russia | 15 | 3.21% |
| Czechia | 14 | 3.00% |
| United Kingdom | 13 | 2.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Clothing & Accessories
1C-Bitrix - Clothing & Accessories
WooCommerce - Home & Garden
Shoper - Jewelry & Watches
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
GoDaddy Online Store - Gifts & Special Occasions
Custom - Electronics & Technology
GoDaddy Online Store - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.7k | 100.00% |
| Emails | 844 | 17.81% |
| Phones | 3.6k | 76.83% |
| Ecommerce platform | 4.7k | 99.28% |
| Couriers | 230 | 4.85% |
| Payment Providers | 296 | 6.25% |
| Categories | 454 | 9.58% |
| Social Media | 4.4k | 92.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Marko e-commerce landscape:
Analyze 467 verified e-commerce stores on Marko - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Marko e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Marko e-commerce intelligence?
-
We track 467 verified Marko e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.3% of displayed detection occurrences (261 occurrences) , followed by Facebook (30.8%) and YouTube (9.2%) .
Base: 835 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
261 occurrences
257 occurrences
77 occurrences
73 occurrences
67 occurrences
37 occurrences
33 occurrences
19 occurrences
10 occurrences
1 occurrences
Visual Distribution
261 occurrences
257 occurrences
77 occurrences
73 occurrences
67 occurrences
37 occurrences
33 occurrences
19 occurrences
10 occurrences
1 occurrences