Magnific Popup Technology Adoption in E-commerce

Discover 746.9k e-commerce stores using Magnific Popup. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 70.9% of stores with physical delivery (527,810 stores) , followed by Custom (23.1%) and OpenCart (2.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

527,810 stores

Custom 23.1%

172,093 stores

16,117 stores

14,070 stores

3,545 stores

3,187 stores

2,208 stores

1,414 stores

1,378 stores

1,005 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Magnific Popup
Platform Stores with Physical Delivery Percentage
WooCommerce 527810 70.86%
Custom 172093 23.10%
OpenCart 16117 2.16%
Shopify 14070 1.89%
1C-Bitrix 3545 0.48%
PrestaShop 3187 0.43%
Pressero 2208 0.30%
Botble CMS 1414 0.19%
EasyStore 1378 0.18%
Magento 1005 0.13%
MyCashFlow 971 0.13%
JoomShopping 442 0.06%
nopCommerce 316 0.04%
WooCommerce, EasyDigitalDownloads 182 0.02%
Jumpseller 176 0.02%

All Stores Distribution

WooCommerce holds 81.1% share of all Magnific Popup e-commerce stores (994,661) , with Custom at 14.0% and OpenCart at 1.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

994,661 stores

Custom 14.0%

172,093 stores

19,135 stores

15,789 stores

7,075 stores

3,549 stores

2,260 stores

6,634 stores

1,441 stores

1,580 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Magnific Popup
Platform Total Stores Percentage
WooCommerce 994661 81.07%
Custom 172093 14.03%
OpenCart 19135 1.56%
Shopify 15789 1.29%
1C-Bitrix 7075 0.58%
PrestaShop 3549 0.29%
Pressero 2260 0.18%
Botble CMS 6634 0.54%
EasyStore 1441 0.12%
Magento 1580 0.13%
MyCashFlow 1074 0.09%
JoomShopping 506 0.04%
nopCommerce 422 0.03%
WooCommerce, EasyDigitalDownloads 511 0.04%
Jumpseller 198 0.02%

Categories Distribution

Clothing & Accessories leads with 17.2% of all stores (100,131 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (12.0%) .

Top 10 Categories

Clothing & Accessories 17.2%

100,131 stores

Health & Beauty 16.3%

94,585 stores

Food & Beverages 12.0%

69,869 stores

Electronics & Technology 10.7%

62,442 stores

Furniture & Home Decor 7.5%

43,535 stores

Home & Garden 6.7%

38,877 stores

Business & Industrial 5.5%

32,116 stores

Vehicles & Parts 5.2%

30,497 stores

Jewelry & Watches 4.1%

23,884 stores

Tools & Hardware 3.4%

19,948 stores

Visual Distribution

Distribution of top 10 Magnific Popup store categories (December 2025)
Distribution of categories in Magnific Popup e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 100131 17.22%
Health & Beauty 94585 16.27%
Food & Beverages 69869 12.02%
Electronics & Technology 62442 10.74%
Furniture & Home Decor 43535 7.49%
Home & Garden 38877 6.69%
Business & Industrial 32116 5.52%
Vehicles & Parts 30497 5.24%
Jewelry & Watches 23884 4.11%
Tools & Hardware 19948 3.43%
Sporting Goods & Outdoor Gear 17357 2.99%
Gifts & Special Occasions 15014 2.58%
Arts & Entertainment 14008 2.41%
Pets & Pet Supplies 10005 1.72%
Books & Media 9203 1.58%

Payment Providers Distribution

PayPal leads with 29.0% among AI-verified physical stores (52,192 stores) , followed by MasterCard (16.2%) and Stripe Connect (11.6%) .

Base: 163,036 AI-verified physical stores with detectable payment providers (13.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.0%

52,192 stores

29,195 stores

20,823 stores

20,575 stores

VISA 6.4%

11,512 stores

8,151 stores

7,555 stores

Bolt 3.6%

6,570 stores

6,564 stores

JCB 3.1%

5,665 stores

Visual Distribution

Distribution of top 10 Magnific Popup payment providers (December 2025)
Distribution of payment providers in Magnific Popup e-commerce stores
Payment Provider Store Count Market Share
PayPal 52192 28.95%
MasterCard 29195 16.19%
Stripe Connect 20823 11.55%
American Express 20575 11.41%
VISA 11512 6.39%
Apple Pay 8151 4.52%
Klarna 7555 4.19%
Bolt 6570 3.64%
Google Pay 6564 3.64%
JCB 5665 3.14%
BitCoin 2948 1.64%
Paddle 2337 1.30%
Mercado Pago 2235 1.24%
Przelewy24 1995 1.11%
Razorpay 1963 1.09%

Shipping Carriers Distribution

UPS leads with 22.4% among AI-verified physical stores (28,607 stores) , followed by DHL (17.8%) and FedEx (11.3%) .

Base: 126,223 AI-verified physical stores with detectable shipping carriers (10.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.4%

28,607 stores

DHL 17.8%

22,826 stores

FedEx 11.3%

14,429 stores

USPS 10.1%

12,858 stores

DPD 7.1%

9,087 stores

GLS 5.5%

7,012 stores

6,924 stores

5,590 stores

TNT 3.0%

3,804 stores

3,264 stores

Visual Distribution

Distribution of top 10 Magnific Popup shipping carriers (December 2025)
Distribution of shipping carriers in Magnific Popup e-commerce stores
Shipping Carrier Store Count Market Share
UPS 28607 22.36%
DHL 22826 17.84%
FedEx 14429 11.28%
USPS 12858 10.05%
DPD 9087 7.10%
GLS 7012 5.48%
Почта России 6924 5.41%
СДЭК 5590 4.37%
TNT 3804 2.97%
Royal Mail 3264 2.55%
Hermes 3146 2.46%
Estes 2977 2.33%
Correios 2649 2.07%
Correos 2461 1.92%
PostNL 2294 1.79%

Store Launch Timeline

Over the past 12 months, 190,257 new stores were launched in Magnific Popup , with the highest activity in 2025-11 (18,803 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.9%

18,803 stores launched

2025-10 8.6%

16,373 stores launched

2025-09 8.5%

16,176 stores launched

2025-08 8.4%

16,039 stores launched

2025-07 9.3%

17,775 stores launched

2025-06 8.1%

15,467 stores launched

2025-05 9.1%

17,316 stores launched

2025-04 9.3%

17,786 stores launched

2025-03 9.3%

17,775 stores launched

2025-02 7.7%

14,682 stores launched

2025-01 7.7%

14,674 stores launched

2024-12 3.9%

7,391 stores launched

Monthly Trend

Monthly store launches in Magnific Popup (December 2025)
Monthly store launches in Magnific Popup over the past 12 months
Month Stores Launched Percentage
2025-11 18803 9.88%
2025-10 16373 8.61%
2025-09 16176 8.50%
2025-08 16039 8.43%
2025-07 17775 9.34%
2025-06 15467 8.13%
2025-05 17316 9.10%
2025-04 17786 9.35%
2025-03 17775 9.34%
2025-02 14682 7.72%
2025-01 14674 7.71%
2024-12 7391 3.88%

Active Stores by Launch Year

Currently, 744,111 active stores in Magnific Popup are tracked in our database , with the most stores launched in 2025 (182,983 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.6%

182,983 active stores

2024 13.6%

101,434 active stores

2023 8.8%

65,271 active stores

2022 6.9%

51,451 active stores

2021 7.1%

53,137 active stores

2020 6.6%

48,766 active stores

2019 4.6%

33,922 active stores

2018 4.7%

34,698 active stores

2017 3.7%

27,424 active stores

2016 2.2%

16,509 active stores

2015 1.8%

13,535 active stores

2014 1.9%

14,107 active stores

2013 2.5%

18,340 active stores

2012 1.5%

11,030 active stores

2011 1.5%

11,111 active stores

Distribution by Launch Year

Active stores in Magnific Popup by original launch year (December 2025)
Active stores in Magnific Popup by launch year
Launch Year Active Stores Percentage
2025 182983 24.59%
2024 101434 13.63%
2023 65271 8.77%
2022 51451 6.91%
2021 53137 7.14%
2020 48766 6.55%
2019 33922 4.56%
2018 34698 4.66%
2017 27424 3.69%
2016 16509 2.22%
2015 13535 1.82%
2014 14107 1.90%
2013 18340 2.46%
2012 11030 1.48%
2011 11111 1.49%
2010 9288 1.25%
2009 8290 1.11%
2008 6705 0.90%
2007 6161 0.83%
2006 4306 0.58%
2005 3625 0.49%
2004 4645 0.62%
2003 3701 0.50%
2002 3289 0.44%
2001 3716 0.50%
2000 2654 0.36%
1999 1868 0.25%
1998 1160 0.16%
1997 617 0.08%
1996 301 0.04%
1995 67 0.01%

Social Media Usage

Facebook leads with 27.9% among stores with at least one detectable social profile (388,834 stores) , followed by Instagram (23.3%) and LinkedIn (9.6%) .

Base: 809,501 stores with any detectable social profile (65.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.9%

388,834 stores

Instagram 23.3%

325,286 stores

LinkedIn 9.6%

134,001 stores

YouTube 8.8%

122,148 stores

Twitter 8.1%

113,595 stores

Pinterest 8.0%

111,493 stores

X 5.6%

77,937 stores

WhatsApp 5.0%

69,958 stores

TikTok 3.0%

42,370 stores

Dribbble 0.6%

8,274 stores

Visual Distribution

Distribution of social media platforms in Magnific Popup (December 2025)
Distribution of social media platforms in Magnific Popup e-commerce stores
Social Platform Store Count Market Share
Facebook 388834 27.90%
Instagram 325286 23.34%
LinkedIn 134001 9.61%
YouTube 122148 8.76%
Twitter 113595 8.15%
Pinterest 111493 8.00%
X 77937 5.59%
WhatsApp 69958 5.02%
TikTok 42370 3.04%
Dribbble 8274 0.59%

Geographic Distribution

United States leads with 16.5% (71,006 AI-verified stores) , followed by Iran (11.9%) and India (10.5%) .

Base: 429,875 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

71,006 AI-verified stores

Iran 11.9%

50,967 AI-verified stores

India 10.5%

45,283 AI-verified stores

40,663 AI-verified stores

30,875 AI-verified stores

23,461 AI-verified stores

Spain 4.7%

20,383 AI-verified stores

Italy 4.3%

18,334 AI-verified stores

16,017 AI-verified stores

12,968 AI-verified stores

Visual Distribution

Geographic distribution of stores using Magnific Popup (December 2025)
Geographic distribution of stores using Magnific Popup
Country AI-Verified Store Count Market Share
United States 71006 16.52%
Iran 50967 11.86%
India 45283 10.53%
Russia 40663 9.46%
Turkey 30875 7.18%
United Kingdom 23461 5.46%
Spain 20383 4.74%
Italy 18334 4.26%
France 16017 3.73%
Brazil 12968 3.02%
Poland 12097 2.81%
Pakistan 10922 2.54%
Greece 10780 2.51%
Germany 10607 2.47%
Ukraine 10149 2.36%
Netherlands 9728 2.26%
Canada 9661 2.25%
Australia 9326 2.17%
Vietnam 8347 1.94%
Romania 8301 1.93%

Dataset Coverage

Field Rows count Coverage
Website 1.2m 100.00%
Emails 838.3k 67.86%
Phones 303.3k 24.55%
Ecommerce platform 1.2m 99.76%
Couriers 126.2k 10.22%
Payment Providers 163.0k 13.20%
Categories 816.2k 66.07%
Social Media 809.5k 65.53%

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Frequently Asked Questions

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Our database covers over 746.9k Magnific Popup physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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