Magnific Popup Technology Adoption in E-commerce
Discover 474.4k verified e-commerce stores using Magnific Popup. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 969.8k domains. 474.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
474.4k verified active stores out of 969.8k detected · 48.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 78.0% of stores with physical delivery (370,073 stores) , followed by Custom (13.0%) and Shopify (2.8%) .
Base: 474,428 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
370,073 stores
61,775 stores
13,083 stores
12,807 stores
2,622 stores
1,666 stores
1,402 stores
1,236 stores
1,220 stores
1,170 stores
Visual Distribution
370,073 stores
61,775 stores
13,083 stores
12,807 stores
2,622 stores
1,666 stores
1,402 stores
1,236 stores
1,220 stores
1,170 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 370073 | 78.00% |
| Custom | 61775 | 13.02% |
| Shopify | 13083 | 2.76% |
| OpenCart | 12807 | 2.70% |
| PrestaShop | 2622 | 0.55% |
| 1C-Bitrix | 1666 | 0.35% |
| VirtueMart | 1402 | 0.30% |
| Dropship.sa | 1236 | 0.26% |
| EasyStore | 1220 | 0.26% |
| Botble CMS | 1170 | 0.25% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 86.9% share of detected Magnific Popup e-commerce signals (842,713) , with Custom at 6.4% and Shopify at 1.5% (June 2026) .
Base: 969,847 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
842,713 websites
61,775 websites
14,583 websites
15,240 websites
2,866 websites
5,531 websites
2,629 websites
1,237 websites
1,287 websites
5,319 websites
Visual Distribution
842,713 websites
61,775 websites
14,583 websites
15,240 websites
2,866 websites
5,531 websites
2,629 websites
1,237 websites
1,287 websites
5,319 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 842713 | 86.89% |
| Custom | 61775 | 6.37% |
| Shopify | 14583 | 1.50% |
| OpenCart | 15240 | 1.57% |
| PrestaShop | 2866 | 0.30% |
| 1C-Bitrix | 5531 | 0.57% |
| VirtueMart | 2629 | 0.27% |
| Dropship.sa | 1237 | 0.13% |
| EasyStore | 1287 | 0.13% |
| Botble CMS | 5319 | 0.55% |
Categories Distribution
Clothing & Accessories stores with 14.2% of all stores (67,480 stores) , followed by Health & Beauty (14.1%) and Food & Beverages (11.2%) .
Base: 474,428 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
67,480 stores
66,892 stores
53,151 stores
32,496 stores
30,502 stores
26,195 stores
22,594 stores
19,770 stores
18,472 stores
16,907 stores
Visual Distribution
67,480 stores
66,892 stores
53,151 stores
32,496 stores
30,502 stores
26,195 stores
22,594 stores
19,770 stores
18,472 stores
16,907 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 67480 | 14.22% |
| Health & Beauty | 66892 | 14.10% |
| Food & Beverages | 53151 | 11.20% |
| Home & Garden | 32496 | 6.85% |
| Electronics & Technology | 30502 | 6.43% |
| Sporting Goods & Outdoor Gear | 26195 | 5.52% |
| Tools & Hardware | 22594 | 4.76% |
| Business & Industrial | 19770 | 4.17% |
| Furniture & Home Decor | 18472 | 3.89% |
| Gifts & Special Occasions | 16907 | 3.56% |
Payment Providers Distribution
PayPal accounts for 31.3% of displayed detection occurrences (43,436 occurrences) , followed by MasterCard (16.0%) and Stripe Connect (12.6%) .
Base: 138,925 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
43,436 occurrences
22,242 occurrences
17,550 occurrences
15,925 occurrences
10,198 occurrences
8,104 occurrences
7,036 occurrences
6,900 occurrences
4,614 occurrences
2,920 occurrences
Visual Distribution
43,436 occurrences
22,242 occurrences
17,550 occurrences
15,925 occurrences
10,198 occurrences
8,104 occurrences
7,036 occurrences
6,900 occurrences
4,614 occurrences
2,920 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 43436 | 31.27% |
| MasterCard | 22242 | 16.01% |
| Stripe Connect | 17550 | 12.63% |
| American Express | 15925 | 11.46% |
| VISA | 10198 | 7.34% |
| Apple Pay | 8104 | 5.83% |
| Klarna | 7036 | 5.06% |
| Google Pay | 6900 | 4.97% |
| Bolt | 4614 | 3.32% |
| JCB | 2920 | 2.10% |
Shipping Carriers Distribution
UPS accounts for 23.6% of displayed detection occurrences (22,341 occurrences) , followed by DHL (20.9%) and FedEx (12.5%) .
Base: 94,609 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22,341 occurrences
19,755 occurrences
11,836 occurrences
10,859 occurrences
7,948 occurrences
5,972 occurrences
5,050 occurrences
4,579 occurrences
3,527 occurrences
2,742 occurrences
Visual Distribution
22,341 occurrences
19,755 occurrences
11,836 occurrences
10,859 occurrences
7,948 occurrences
5,972 occurrences
5,050 occurrences
4,579 occurrences
3,527 occurrences
2,742 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 22341 | 23.61% |
| DHL | 19755 | 20.88% |
| FedEx | 11836 | 12.51% |
| USPS | 10859 | 11.48% |
| DPD | 7948 | 8.40% |
| GLS | 5972 | 6.31% |
| Почта России | 5050 | 5.34% |
| СДЭК | 4579 | 4.84% |
| TNT | 3527 | 3.73% |
| Royal Mail | 2742 | 2.90% |
Store Launch Timeline
Over the past 12 months, 112,766 new stores were launched in Magnific Popup , with the highest activity in 2026-05 (11,567 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11,567 stores launched
9,694 stores launched
9,202 stores launched
7,813 stores launched
9,991 stores launched
10,526 stores launched
10,024 stores launched
10,052 stores launched
9,975 stores launched
9,458 stores launched
10,132 stores launched
4,332 stores launched
Monthly Trend
10.3% of last 12 months
8.6% of last 12 months
8.2% of last 12 months
6.9% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
8.8% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11567 | 10.26% |
| 2026-04 | 9694 | 8.60% |
| 2026-03 | 9202 | 8.16% |
| 2026-02 | 7813 | 6.93% |
| 2026-01 | 9991 | 8.86% |
| 2025-12 | 10526 | 9.33% |
| 2025-11 | 10024 | 8.89% |
| 2025-10 | 10052 | 8.91% |
| 2025-09 | 9975 | 8.85% |
| 2025-08 | 9458 | 8.39% |
| 2025-07 | 10132 | 8.98% |
| 2025-06 | 4332 | 3.84% |
Active Stores by Launch Year
Currently, 472,566 active stores in Magnific Popup are tracked in our database , with the most stores launched in 2026 (48,830 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
48,830 active stores
95,405 active stores
51,893 active stores
36,201 active stores
29,009 active stores
31,765 active stores
31,107 active stores
21,336 active stores
21,583 active stores
17,395 active stores
9,937 active stores
8,244 active stores
8,403 active stores
11,150 active stores
6,695 active stores
Distribution by Launch Year
10.3% of tracked active stores
20.2% of tracked active stores
11.0% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.7% of tracked active stores
6.6% of tracked active stores
4.5% of tracked active stores
4.6% of tracked active stores
3.7% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 48830 | 10.33% |
| 2025 | 95405 | 20.19% |
| 2024 | 51893 | 10.98% |
| 2023 | 36201 | 7.66% |
| 2022 | 29009 | 6.14% |
| 2021 | 31765 | 6.72% |
| 2020 | 31107 | 6.58% |
| 2019 | 21336 | 4.51% |
| 2018 | 21583 | 4.57% |
| 2017 | 17395 | 3.68% |
| 2016 | 9937 | 2.10% |
| 2015 | 8244 | 1.74% |
| 2014 | 8403 | 1.78% |
| 2013 | 11150 | 2.36% |
| 2012 | 6695 | 1.42% |
Geographic Distribution
United States stores with 13.1% (62,147 active verified stores) , followed by India (7.7%) and Russia (5.1%) .
Base: 474,428 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
62,147 active verified stores
36,327 active verified stores
24,039 active verified stores
16,349 active verified stores
15,165 active verified stores
15,136 active verified stores
13,479 active verified stores
12,333 active verified stores
12,097 active verified stores
10,625 active verified stores
Visual Distribution
62,147 active verified stores
36,327 active verified stores
24,039 active verified stores
16,349 active verified stores
15,165 active verified stores
15,136 active verified stores
13,479 active verified stores
12,333 active verified stores
12,097 active verified stores
10,625 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 62147 | 13.10% |
| India | 36327 | 7.66% |
| Russia | 24039 | 5.07% |
| United Kingdom | 16349 | 3.45% |
| Turkey | 15165 | 3.20% |
| Italy | 15136 | 3.19% |
| France | 13479 | 2.84% |
| Spain | 12333 | 2.60% |
| Germany | 12097 | 2.55% |
| Pakistan | 10625 | 2.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
1C-Bitrix - Jewelry & Watches
nopCommerce - Furniture & Home Decor
Custom - Pets & Pet Supplies
EC-CUBE
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Furniture & Home Decor
Custom - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 969.8k | 100.00% |
| Emails | 661.6k | 68.21% |
| Phones | 513.2k | 52.92% |
| Ecommerce platform | 967.4k | 99.75% |
| Couriers | 107.3k | 11.06% |
| Payment Providers | 137.2k | 14.14% |
| Categories | 455.6k | 46.98% |
| Social Media | 655.1k | 67.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magnific Popup e-commerce landscape:
Analyze 474.4k verified e-commerce stores on Magnific Popup - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Magnific Popup e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magnific Popup e-commerce intelligence?
-
We track 474.4k verified Magnific Popup e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.5% of displayed detection occurrences (260,405 occurrences) , followed by Instagram (24.0%) and LinkedIn (8.9%) .
Base: 912,105 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
260,405 occurrences
218,729 occurrences
81,516 occurrences
76,689 occurrences
74,259 occurrences
62,197 occurrences
57,517 occurrences
42,366 occurrences
35,311 occurrences
3,116 occurrences
Visual Distribution
260,405 occurrences
218,729 occurrences
81,516 occurrences
76,689 occurrences
74,259 occurrences
62,197 occurrences
57,517 occurrences
42,366 occurrences
35,311 occurrences
3,116 occurrences