Imperva Technology Adoption in E-commerce
Discover 2.2k verified e-commerce stores using Imperva. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.4k domains. 2.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.2k verified active stores out of 3.4k detected · 64.7% verification rate
E-commerce Platforms Distribution
Custom stores with 68.3% of stores with physical delivery (1,520 stores) , followed by WooCommerce (13.0%) and Magento (7.6%) .
Base: 2,224 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,520 stores
290 stores
169 stores
50 stores
43 stores
24 stores
22 stores
18 stores
18 stores
15 stores
Visual Distribution
1,520 stores
290 stores
169 stores
50 stores
43 stores
24 stores
22 stores
18 stores
18 stores
15 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1520 | 68.35% |
| WooCommerce | 290 | 13.04% |
| Magento | 169 | 7.60% |
| PrestaShop | 50 | 2.25% |
| SAP Commerce Cloud | 43 | 1.93% |
| VTEX | 24 | 1.08% |
| Redicom Prolepse | 22 | 0.99% |
| Salesforce Commerce Cloud | 18 | 0.81% |
| BigCommerce | 18 | 0.81% |
| Shopify | 15 | 0.67% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 44.2% share of detected Imperva e-commerce signals (1,520) , with WooCommerce at 33.0% and Magento at 6.0% (June 2026) .
Base: 3,438 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,520 websites
1,135 websites
206 websites
60 websites
94 websites
30 websites
22 websites
24 websites
29 websites
21 websites
Visual Distribution
1,520 websites
1,135 websites
206 websites
60 websites
94 websites
30 websites
22 websites
24 websites
29 websites
21 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1520 | 44.21% |
| WooCommerce | 1135 | 33.01% |
| Magento | 206 | 5.99% |
| PrestaShop | 60 | 1.75% |
| SAP Commerce Cloud | 94 | 2.73% |
| VTEX | 30 | 0.87% |
| Redicom Prolepse | 22 | 0.64% |
| Salesforce Commerce Cloud | 24 | 0.70% |
| BigCommerce | 29 | 0.84% |
| Shopify | 21 | 0.61% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 23.3% of all stores (519 stores) , followed by Home & Garden (10.9%) and Clothing & Accessories (9.9%) .
Base: 2,224 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
519 stores
242 stores
220 stores
161 stores
113 stores
111 stores
108 stores
103 stores
94 stores
63 stores
Visual Distribution
519 stores
242 stores
220 stores
161 stores
113 stores
111 stores
108 stores
103 stores
94 stores
63 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 519 | 23.34% |
| Home & Garden | 242 | 10.88% |
| Clothing & Accessories | 220 | 9.89% |
| Health & Beauty | 161 | 7.24% |
| Business & Industrial | 113 | 5.08% |
| Food & Beverages | 111 | 4.99% |
| Tools & Hardware | 108 | 4.86% |
| Arts & Entertainment | 103 | 4.63% |
| Toys & Games | 94 | 4.23% |
| Electronics & Technology | 63 | 2.83% |
Payment Providers Distribution
American Express accounts for 25.8% of displayed detection occurrences (176 occurrences) , followed by MasterCard (19.2%) and PayPal (15.9%) .
Base: 681 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
176 occurrences
131 occurrences
108 occurrences
62 occurrences
60 occurrences
46 occurrences
39 occurrences
26 occurrences
17 occurrences
16 occurrences
Visual Distribution
176 occurrences
131 occurrences
108 occurrences
62 occurrences
60 occurrences
46 occurrences
39 occurrences
26 occurrences
17 occurrences
16 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 176 | 25.84% |
| MasterCard | 131 | 19.24% |
| PayPal | 108 | 15.86% |
| Stripe Connect | 62 | 9.10% |
| Bolt | 60 | 8.81% |
| VISA | 46 | 6.75% |
| Apple Pay | 39 | 5.73% |
| Google Pay | 26 | 3.82% |
| JCB | 17 | 2.50% |
| Klarna | 16 | 2.35% |
Shipping Carriers Distribution
UPS accounts for 43.8% of displayed detection occurrences (257 occurrences) , followed by USPS (23.7%) and FedEx (15.7%) .
Base: 587 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
257 occurrences
139 occurrences
92 occurrences
35 occurrences
19 occurrences
10 occurrences
9 occurrences
9 occurrences
9 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 257 | 43.78% |
| USPS | 139 | 23.68% |
| FedEx | 92 | 15.67% |
| DHL | 35 | 5.96% |
| DPD | 19 | 3.24% |
| Estes | 10 | 1.70% |
| TNT | 9 | 1.53% |
| CornerStone | 9 | 1.53% |
| GLS | 9 | 1.53% |
| Colissimo | 8 | 1.36% |
Store Launch Timeline
Over the past 12 months, 71 new stores were launched in Imperva , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
3 stores launched
1 stores launched
8 stores launched
1 stores launched
6 stores launched
11 stores launched
3 stores launched
6 stores launched
13 stores launched
9 stores launched
5 stores launched
Monthly Trend
7.0% of last 12 months
4.2% of last 12 months
1.4% of last 12 months
11.3% of last 12 months
1.4% of last 12 months
8.5% of last 12 months
15.5% of last 12 months
4.2% of last 12 months
8.5% of last 12 months
18.3% of last 12 months
12.7% of last 12 months
7.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 7.04% |
| 2026-04 | 3 | 4.23% |
| 2026-03 | 1 | 1.41% |
| 2026-02 | 8 | 11.27% |
| 2026-01 | 1 | 1.41% |
| 2025-12 | 6 | 8.45% |
| 2025-11 | 11 | 15.49% |
| 2025-10 | 3 | 4.23% |
| 2025-09 | 6 | 8.45% |
| 2025-08 | 13 | 18.31% |
| 2025-07 | 9 | 12.68% |
| 2025-06 | 5 | 7.04% |
Active Stores by Launch Year
Currently, 2,125 active stores in Imperva are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
199 active stores
93 active stores
65 active stores
89 active stores
137 active stores
184 active stores
91 active stores
129 active stores
143 active stores
99 active stores
50 active stores
42 active stores
69 active stores
57 active stores
Distribution by Launch Year
0.8% of tracked active stores
9.4% of tracked active stores
4.4% of tracked active stores
3.1% of tracked active stores
4.2% of tracked active stores
6.4% of tracked active stores
8.7% of tracked active stores
4.3% of tracked active stores
6.1% of tracked active stores
6.7% of tracked active stores
4.7% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
3.2% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 0.85% |
| 2025 | 199 | 9.36% |
| 2024 | 93 | 4.38% |
| 2023 | 65 | 3.06% |
| 2022 | 89 | 4.19% |
| 2021 | 137 | 6.45% |
| 2020 | 184 | 8.66% |
| 2019 | 91 | 4.28% |
| 2018 | 129 | 6.07% |
| 2017 | 143 | 6.73% |
| 2016 | 99 | 4.66% |
| 2015 | 50 | 2.35% |
| 2014 | 42 | 1.98% |
| 2013 | 69 | 3.25% |
| 2012 | 57 | 2.68% |
Geographic Distribution
United States stores with 58.8% (1,307 active verified stores) , followed by United Kingdom (4.2%) and Canada (3.8%) .
Base: 2,224 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,307 active verified stores
94 active verified stores
85 active verified stores
71 active verified stores
67 active verified stores
58 active verified stores
32 active verified stores
25 active verified stores
24 active verified stores
19 active verified stores
Visual Distribution
1,307 active verified stores
94 active verified stores
85 active verified stores
71 active verified stores
67 active verified stores
58 active verified stores
32 active verified stores
25 active verified stores
24 active verified stores
19 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1307 | 58.77% |
| United Kingdom | 94 | 4.23% |
| Canada | 85 | 3.82% |
| Australia | 71 | 3.19% |
| France | 67 | 3.01% |
| Germany | 58 | 2.61% |
| Brazil | 32 | 1.44% |
| Japan | 25 | 1.12% |
| Italy | 24 | 1.08% |
| New Zealand | 19 | 0.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
SAP Commerce Cloud - Tools & Hardware
SAP Commerce Cloud - Tools & Hardware
SAP Commerce Cloud - Tools & Hardware
Custom
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.4k | 100.00% |
| Emails | 1.4k | 39.82% |
| Phones | 904 | 26.29% |
| Ecommerce platform | 3.4k | 97.50% |
| Couriers | 468 | 13.61% |
| Payment Providers | 503 | 14.63% |
| Categories | 2k | 57.88% |
| Social Media | 1.9k | 54.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Imperva e-commerce landscape:
Analyze 2.2k verified e-commerce stores on Imperva - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Imperva e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Imperva e-commerce intelligence?
-
We track 2.2k verified Imperva e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.0% of displayed detection occurrences (921 occurrences) , followed by Instagram (22.9%) and YouTube (16.4%) .
Base: 3,408 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
921 occurrences
779 occurrences
558 occurrences
317 occurrences
275 occurrences
219 occurrences
177 occurrences
118 occurrences
38 occurrences
6 occurrences
Visual Distribution
921 occurrences
779 occurrences
558 occurrences
317 occurrences
275 occurrences
219 occurrences
177 occurrences
118 occurrences
38 occurrences
6 occurrences