Imperva Technology Adoption in E-commerce
Discover 2.7k verified e-commerce stores using Imperva. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.8k domains. 2.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.7k verified active stores out of 3.8k detected · 70.4% verification rate
E-commerce Platforms Distribution
Custom leads with 74.0% of stores with physical delivery (1,969 stores) , followed by WooCommerce (8.2%) and Magento (7.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,969 stores
219 stores
198 stores
106 stores
41 stores
33 stores
21 stores
17 stores
17 stores
15 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1969 | 73.99% |
| WooCommerce | 219 | 8.23% |
| Magento | 198 | 7.44% |
| AspDotNetStorefront | 106 | 3.98% |
| PrestaShop | 41 | 1.54% |
| SAP Commerce Cloud | 33 | 1.24% |
| VTEX | 21 | 0.79% |
| BigCommerce | 17 | 0.64% |
| Shopify | 17 | 0.64% |
| Redicom Prolepse | 15 | 0.56% |
| Salesforce Commerce Cloud | 9 | 0.34% |
| OpenCart | 5 | 0.19% |
| nopCommerce | 5 | 0.19% |
| Shopware | 3 | 0.11% |
| HCL Commerce | 3 | 0.11% |
All Stores Distribution
Custom holds 58.3% share of all Imperva e-commerce stores (1,969) , with WooCommerce at 22.0% and Magento at 6.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,969 stores
742 stores
234 stores
153 stores
49 stores
74 stores
27 stores
28 stores
23 stores
15 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1969 | 58.31% |
| WooCommerce | 742 | 21.97% |
| Magento | 234 | 6.93% |
| AspDotNetStorefront | 153 | 4.53% |
| PrestaShop | 49 | 1.45% |
| SAP Commerce Cloud | 74 | 2.19% |
| VTEX | 27 | 0.80% |
| BigCommerce | 28 | 0.83% |
| Shopify | 23 | 0.68% |
| Redicom Prolepse | 15 | 0.44% |
| Salesforce Commerce Cloud | 15 | 0.44% |
| OpenCart | 6 | 0.18% |
| nopCommerce | 12 | 0.36% |
| Shopware | 6 | 0.18% |
| HCL Commerce | 24 | 0.71% |
Categories Distribution
Sporting Goods & Outdoor Gear leads with 23.0% of all stores (531 stores) , followed by Home & Garden (12.5%) and Clothing & Accessories (11.9%) .
Base: 2,313 AI-verified stores with physical delivery and detected product categories (85.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
531 stores
290 stores
276 stores
210 stores
195 stores
136 stores
130 stores
129 stores
125 stores
88 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 531 | 22.96% |
| Home & Garden | 290 | 12.54% |
| Clothing & Accessories | 276 | 11.93% |
| Health & Beauty | 210 | 9.08% |
| Food & Beverages | 195 | 8.43% |
| Business & Industrial | 136 | 5.88% |
| Tools & Hardware | 130 | 5.62% |
| Toys & Games | 129 | 5.58% |
| Arts & Entertainment | 125 | 5.40% |
| Electronics & Technology | 88 | 3.80% |
| Vehicles & Parts | 72 | 3.11% |
| Gifts & Special Occasions | 45 | 1.95% |
| Jewelry & Watches | 38 | 1.64% |
| Furniture & Home Decor | 32 | 1.38% |
| Books & Media | 16 | 0.69% |
Payment Providers Distribution
American Express leads with 26.5% among AI-verified physical stores (215 stores) , followed by MasterCard (20.6%) and PayPal (15.6%) .
Base: 575 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
215 stores
167 stores
126 stores
64 stores
63 stores
61 stores
26 stores
25 stores
18 stores
15 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 215 | 26.54% |
| MasterCard | 167 | 20.62% |
| PayPal | 126 | 15.56% |
| Stripe Connect | 64 | 7.90% |
| VISA | 63 | 7.78% |
| Bolt | 61 | 7.53% |
| Apple Pay | 26 | 3.21% |
| Google Pay | 25 | 3.09% |
| Klarna | 18 | 2.22% |
| JCB | 15 | 1.85% |
| Boleto | 10 | 1.23% |
| SEPA | 7 | 0.86% |
| Adyen | 5 | 0.62% |
| Bancontact | 4 | 0.49% |
| BLIK | 4 | 0.49% |
Shipping Carriers Distribution
UPS leads with 39.8% among AI-verified physical stores (280 stores) , followed by USPS (21.5%) and FedEx (14.5%) .
Base: 533 AI-verified physical stores with detectable shipping carriers (13.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
280 stores
151 stores
102 stores
44 stores
20 stores
19 stores
14 stores
13 stores
10 stores
9 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 280 | 39.83% |
| USPS | 151 | 21.48% |
| FedEx | 102 | 14.51% |
| DHL | 44 | 6.26% |
| DPD | 20 | 2.84% |
| Estes | 19 | 2.70% |
| Correios | 14 | 1.99% |
| Royal Mail | 13 | 1.85% |
| TNT | 10 | 1.42% |
| CornerStone | 9 | 1.28% |
| La Poste | 9 | 1.28% |
| Colissimo | 9 | 1.28% |
| ASM | 8 | 1.14% |
| Australia Post | 8 | 1.14% |
| Canada Post | 7 | 1.00% |
Store Launch Timeline
Over the past 12 months, 176 new stores were launched in Imperva , with the highest activity in 2026-02 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
1 stores launched
5 stores launched
12 stores launched
5 stores launched
5 stores launched
14 stores launched
14 stores launched
14 stores launched
64 stores launched
32 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 10 | 5.68% |
| 2026-01 | 1 | 0.57% |
| 2025-12 | 5 | 2.84% |
| 2025-11 | 12 | 6.82% |
| 2025-10 | 5 | 2.84% |
| 2025-09 | 5 | 2.84% |
| 2025-08 | 14 | 7.95% |
| 2025-07 | 14 | 7.95% |
| 2025-06 | 14 | 7.95% |
| 2025-05 | 64 | 36.36% |
| 2025-04 | 32 | 18.18% |
Active Stores by Launch Year
Currently, 2,591 active stores in Imperva are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
211 active stores
114 active stores
81 active stores
107 active stores
161 active stores
219 active stores
117 active stores
178 active stores
173 active stores
113 active stores
70 active stores
69 active stores
87 active stores
76 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 0.42% |
| 2025 | 211 | 8.14% |
| 2024 | 114 | 4.40% |
| 2023 | 81 | 3.13% |
| 2022 | 107 | 4.13% |
| 2021 | 161 | 6.21% |
| 2020 | 219 | 8.45% |
| 2019 | 117 | 4.52% |
| 2018 | 178 | 6.87% |
| 2017 | 173 | 6.68% |
| 2016 | 113 | 4.36% |
| 2015 | 70 | 2.70% |
| 2014 | 69 | 2.66% |
| 2013 | 87 | 3.36% |
| 2012 | 76 | 2.93% |
| 2011 | 61 | 2.35% |
| 2010 | 58 | 2.24% |
| 2009 | 49 | 1.89% |
| 2008 | 59 | 2.28% |
| 2007 | 42 | 1.62% |
| 2006 | 22 | 0.85% |
| 2005 | 36 | 1.39% |
| 2004 | 43 | 1.66% |
| 2003 | 46 | 1.78% |
| 2002 | 49 | 1.89% |
| 2001 | 56 | 2.16% |
| 2000 | 59 | 2.28% |
| 1999 | 57 | 2.20% |
| 1998 | 58 | 2.24% |
| 1997 | 47 | 1.81% |
| 1996 | 49 | 1.89% |
| 1995 | 13 | 0.50% |
Geographic Distribution
United States leads with 68.3% (1,554 AI-verified stores) , followed by United Kingdom (5.3%) and Canada (4.4%) .
Base: 2,275 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,554 AI-verified stores
120 AI-verified stores
100 AI-verified stores
91 AI-verified stores
69 AI-verified stores
65 AI-verified stores
59 AI-verified stores
23 AI-verified stores
23 AI-verified stores
23 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1554 | 68.31% |
| United Kingdom | 120 | 5.27% |
| Canada | 100 | 4.40% |
| Australia | 91 | 4.00% |
| France | 69 | 3.03% |
| Germany | 65 | 2.86% |
| Brazil | 59 | 2.59% |
| Spain | 23 | 1.01% |
| Italy | 23 | 1.01% |
| Japan | 23 | 1.01% |
| New Zealand | 22 | 0.97% |
| Mexico | 21 | 0.92% |
| Netherlands | 18 | 0.79% |
| Israel | 15 | 0.66% |
| Ireland | 13 | 0.57% |
| Poland | 12 | 0.53% |
| Singapore | 12 | 0.53% |
| Belgium | 12 | 0.53% |
| India | 12 | 0.53% |
| Philippines | 11 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Custom - Food & Beverages
Custom - Food & Beverages
Magento
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.8k | 100.00% |
| Emails | 1.5k | 40.01% |
| Phones | 784.0 | 20.46% |
| Ecommerce platform | 3.7k | 96.92% |
| Couriers | 533.0 | 13.91% |
| Payment Providers | 575.0 | 15.01% |
| Categories | 2.4k | 62.92% |
| Social Media | 2.1k | 55.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Imperva e-commerce landscape:
Analyze 2.7k verified e-commerce stores on Imperva - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Imperva e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Imperva e-commerce intelligence?
-
We track 2.7k verified Imperva e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 27.2% among stores with at least one detectable social profile (1,228 stores) , followed by Instagram (22.4%) and YouTube (15.1%) .
Base: 2,124 stores with any detectable social profile (55.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,228 stores
1,015 stores
681 stores
479 stores
336 stores
324 stores
234 stores
157 stores
62 stores
7 stores
Visual Distribution