imagesLoaded Technology Adoption in E-commerce

Discover 1.1m e-commerce stores using imagesLoaded. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 85.3% of stores with physical delivery (915,089 stores) , followed by Custom (13.1%) and Magento (0.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

915,089 stores

Custom 13.1%

140,996 stores

5,586 stores

3,534 stores

2,956 stores

822 stores

746 stores

571 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in imagesLoaded
Platform Stores with Physical Delivery Percentage
WooCommerce 915089 85.34%
Custom 140996 13.15%
Magento 5586 0.52%
PrestaShop 3534 0.33%
Shopify 2956 0.28%
BigCommerce 822 0.08%
OpenCart 746 0.07%
EasyDigitalDownloads 571 0.05%
WooCommerce, EasyDigitalDownloads 496 0.05%
EasyDigitalDownloads, WooCommerce 460 0.04%
nopCommerce 246 0.02%
Ecwid 242 0.02%
KMK 209 0.02%
1C-Bitrix 196 0.02%
Welcart 183 0.02%

All Stores Distribution

WooCommerce holds 90.8% share of all imagesLoaded e-commerce stores (1,664,109) , with Custom at 7.7% and Magento at 0.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,664,109 stores

140,996 stores

7,823 stores

3,893 stores

3,284 stores

1,250 stores

938 stores

4,645 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in imagesLoaded
Platform Total Stores Percentage
WooCommerce 1664109 90.84%
Custom 140996 7.70%
Magento 7823 0.43%
PrestaShop 3893 0.21%
Shopify 3284 0.18%
BigCommerce 1250 0.07%
OpenCart 938 0.05%
EasyDigitalDownloads 4645 0.25%
WooCommerce, EasyDigitalDownloads 1544 0.08%
EasyDigitalDownloads, WooCommerce 1486 0.08%
nopCommerce 397 0.02%
Ecwid 369 0.02%
KMK 252 0.01%
1C-Bitrix 476 0.03%
Welcart 377 0.02%

Categories Distribution

Clothing & Accessories leads with 17.8% of all stores (146,288 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (12.0%) .

Top 10 Categories

Clothing & Accessories 17.8%

146,288 stores

Health & Beauty 16.9%

138,808 stores

Food & Beverages 12.0%

98,407 stores

Electronics & Technology 10.1%

82,931 stores

Home & Garden 7.0%

57,605 stores

Furniture & Home Decor 6.9%

57,016 stores

Business & Industrial 5.2%

42,650 stores

Vehicles & Parts 4.8%

39,222 stores

Jewelry & Watches 4.0%

32,712 stores

Tools & Hardware 3.1%

25,344 stores

Visual Distribution

Distribution of top 10 imagesLoaded store categories (December 2025)
Distribution of categories in imagesLoaded e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 146288 17.79%
Health & Beauty 138808 16.88%
Food & Beverages 98407 11.97%
Electronics & Technology 82931 10.08%
Home & Garden 57605 7.00%
Furniture & Home Decor 57016 6.93%
Business & Industrial 42650 5.19%
Vehicles & Parts 39222 4.77%
Jewelry & Watches 32712 3.98%
Tools & Hardware 25344 3.08%
Arts & Entertainment 24115 2.93%
Sporting Goods & Outdoor Gear 23504 2.86%
Gifts & Special Occasions 21109 2.57%
Pets & Pet Supplies 16453 2.00%
Books & Media 16210 1.97%

Payment Providers Distribution

PayPal leads with 28.3% among AI-verified physical stores (93,141 stores) , followed by MasterCard (16.2%) and American Express (14.0%) .

Base: 272,201 AI-verified physical stores with detectable payment providers (14.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.3%

93,141 stores

53,352 stores

45,912 stores

37,964 stores

JCB 5.6%

18,266 stores

VISA 4.5%

14,865 stores

13,883 stores

12,975 stores

10,378 stores

Bolt 2.6%

8,415 stores

Visual Distribution

Distribution of top 10 imagesLoaded payment providers (December 2025)
Distribution of payment providers in imagesLoaded e-commerce stores
Payment Provider Store Count Market Share
PayPal 93141 28.31%
MasterCard 53352 16.22%
American Express 45912 13.96%
Stripe Connect 37964 11.54%
JCB 18266 5.55%
VISA 14865 4.52%
Klarna 13883 4.22%
Apple Pay 12975 3.94%
Google Pay 10378 3.15%
Bolt 8415 2.56%
Mercado Pago 4616 1.40%
BitCoin 4356 1.32%
Przelewy24 3756 1.14%
Paddle 3572 1.09%
PayU 3524 1.07%

Shipping Carriers Distribution

UPS leads with 21.5% among AI-verified physical stores (38,580 stores) , followed by DHL (18.0%) and FedEx (11.6%) .

Base: 184,082 AI-verified physical stores with detectable shipping carriers (10.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.5%

38,580 stores

DHL 18.0%

32,247 stores

FedEx 11.6%

20,773 stores

USPS 10.7%

19,275 stores

DPD 7.3%

13,066 stores

GLS 5.8%

10,382 stores

Estes 3.5%

6,313 stores

5,775 stores

5,676 stores

TNT 2.9%

5,132 stores

Visual Distribution

Distribution of top 10 imagesLoaded shipping carriers (December 2025)
Distribution of shipping carriers in imagesLoaded e-commerce stores
Shipping Carrier Store Count Market Share
UPS 38580 21.51%
DHL 32247 17.98%
FedEx 20773 11.58%
USPS 19275 10.75%
DPD 13066 7.29%
GLS 10382 5.79%
Estes 6313 3.52%
Correios 5775 3.22%
Royal Mail 5676 3.16%
TNT 5132 2.86%
Correos 5014 2.80%
InPost 4374 2.44%
PostNL 4299 2.40%
Почта России 4219 2.35%
Hermes 4216 2.35%

Store Launch Timeline

Over the past 12 months, 289,390 new stores were launched in imagesLoaded , with the highest activity in 2025-11 (30,838 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.7%

30,838 stores launched

2025-10 8.9%

25,867 stores launched

2025-09 8.5%

24,720 stores launched

2025-08 8.2%

23,741 stores launched

2025-07 9.2%

26,567 stores launched

2025-06 7.9%

22,949 stores launched

2025-05 8.5%

24,650 stores launched

2025-04 8.8%

25,533 stores launched

2025-03 9.1%

26,412 stores launched

2025-02 7.8%

22,672 stores launched

2025-01 8.2%

23,697 stores launched

2024-12 4.1%

11,744 stores launched

Monthly Trend

Monthly store launches in imagesLoaded (December 2025)
Monthly store launches in imagesLoaded over the past 12 months
Month Stores Launched Percentage
2025-11 30838 10.66%
2025-10 25867 8.94%
2025-09 24720 8.54%
2025-08 23741 8.20%
2025-07 26567 9.18%
2025-06 22949 7.93%
2025-05 24650 8.52%
2025-04 25533 8.82%
2025-03 26412 9.13%
2025-02 22672 7.83%
2025-01 23697 8.19%
2024-12 11744 4.06%

Active Stores by Launch Year

Currently, 1,070,230 active stores in imagesLoaded are tracked in our database , with the most stores launched in 2025 (277,819 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.0%

277,819 active stores

2024 14.5%

154,847 active stores

2023 8.9%

95,366 active stores

2022 6.8%

72,295 active stores

2021 6.9%

73,502 active stores

2020 6.3%

67,939 active stores

2019 4.2%

45,461 active stores

2018 4.3%

46,136 active stores

2017 3.3%

35,224 active stores

2016 2.0%

21,184 active stores

2015 1.7%

18,104 active stores

2014 1.8%

19,200 active stores

2013 2.3%

24,888 active stores

2012 1.4%

14,713 active stores

2011 1.4%

15,222 active stores

Distribution by Launch Year

Active stores in imagesLoaded by original launch year (December 2025)
Active stores in imagesLoaded by launch year
Launch Year Active Stores Percentage
2025 277819 25.96%
2024 154847 14.47%
2023 95366 8.91%
2022 72295 6.76%
2021 73502 6.87%
2020 67939 6.35%
2019 45461 4.25%
2018 46136 4.31%
2017 35224 3.29%
2016 21184 1.98%
2015 18104 1.69%
2014 19200 1.79%
2013 24888 2.33%
2012 14713 1.37%
2011 15222 1.42%
2010 12807 1.20%
2009 11522 1.08%
2008 9498 0.89%
2007 8802 0.82%
2006 6108 0.57%
2005 5369 0.50%
2004 6835 0.64%
2003 5513 0.52%
2002 4975 0.46%
2001 5865 0.55%
2000 4373 0.41%
1999 3063 0.29%
1998 1967 0.18%
1997 971 0.09%
1996 559 0.05%
1995 103 0.01%

Social Media Usage

Facebook leads with 28.4% among stores with at least one detectable social profile (536,798 stores) , followed by Instagram (25.4%) and LinkedIn (9.2%) .

Base: 1,180,799 stores with any detectable social profile (64.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.4%

536,798 stores

Instagram 25.4%

480,156 stores

LinkedIn 9.2%

173,630 stores

YouTube 8.4%

158,761 stores

Pinterest 7.7%

145,843 stores

Twitter 6.9%

129,817 stores

X 5.3%

100,929 stores

WhatsApp 4.8%

90,733 stores

TikTok 3.8%

72,007 stores

Vimeo 0.2%

3,569 stores

Visual Distribution

Distribution of social media platforms in imagesLoaded (December 2025)
Distribution of social media platforms in imagesLoaded e-commerce stores
Social Platform Store Count Market Share
Facebook 536798 28.37%
Instagram 480156 25.37%
LinkedIn 173630 9.18%
YouTube 158761 8.39%
Pinterest 145843 7.71%
Twitter 129817 6.86%
X 100929 5.33%
WhatsApp 90733 4.79%
TikTok 72007 3.81%
Vimeo 3569 0.19%

Geographic Distribution

United States leads with 18.1% (109,865 AI-verified stores) , followed by Iran (13.8%) and India (8.4%) .

Base: 608,042 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

109,865 AI-verified stores

Iran 13.8%

83,815 AI-verified stores

India 8.4%

51,314 AI-verified stores

Spain 6.7%

40,716 AI-verified stores

37,400 AI-verified stores

Italy 4.7%

28,425 AI-verified stores

27,510 AI-verified stores

26,142 AI-verified stores

25,155 AI-verified stores

25,149 AI-verified stores

Visual Distribution

Geographic distribution of stores using imagesLoaded (December 2025)
Geographic distribution of stores using imagesLoaded
Country AI-Verified Store Count Market Share
United States 109865 18.07%
Iran 83815 13.78%
India 51314 8.44%
Spain 40716 6.70%
United Kingdom 37400 6.15%
Italy 28425 4.67%
Brazil 27510 4.52%
France 26142 4.30%
Russia 25155 4.14%
Turkey 25149 4.14%
Poland 20797 3.42%
Netherlands 18033 2.97%
Germany 16675 2.74%
Australia 16413 2.70%
Canada 13826 2.27%
Chile 13788 2.27%
Pakistan 13786 2.27%
Mexico 13636 2.24%
Greece 13163 2.16%
South Africa 12434 2.04%

Dataset Coverage

Field Rows count Coverage
Website 1.8m 100.00%
Emails 1.2m 66.81%
Phones 421.6k 22.93%
Ecommerce platform 1.8m 99.78%
Couriers 184.1k 10.01%
Payment Providers 272.2k 14.81%
Categories 1.2m 64.97%
Social Media 1.2m 64.24%

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Frequently Asked Questions

What data is included in the imagesLoaded E-commerce Database?

Our database covers over 1.1m imagesLoaded physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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