imagesLoaded Technology Adoption in E-commerce
Discover 678.9k verified e-commerce stores using imagesLoaded. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.5m domains. 678.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
678.9k verified active stores out of 1.5m detected · 46.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.7% of stores with physical delivery (642,998 stores) , followed by Custom (3.1%) and Magento (0.7%) .
Base: 678,915 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
642,998 stores
20,727 stores
4,575 stores
2,958 stores
2,421 stores
1,678 stores
765 stores
668 stores
463 stores
160 stores
Visual Distribution
642,998 stores
20,727 stores
4,575 stores
2,958 stores
2,421 stores
1,678 stores
765 stores
668 stores
463 stores
160 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 642998 | 94.71% |
| Custom | 20727 | 3.05% |
| Magento | 4575 | 0.67% |
| PrestaShop | 2958 | 0.44% |
| Shopify | 2421 | 0.36% |
| MakeWebEasy | 1678 | 0.25% |
| OpenCart | 765 | 0.11% |
| BigCommerce | 668 | 0.10% |
| Cafe24 | 463 | 0.07% |
| KMK | 160 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.6% share of detected imagesLoaded e-commerce signals (1,400,571) , with Custom at 1.4% and Magento at 0.4% (June 2026) .
Base: 1,450,080 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,400,571 websites
20,727 websites
6,177 websites
3,258 websites
2,676 websites
4,181 websites
961 websites
871 websites
2,289 websites
213 websites
Visual Distribution
1,400,571 websites
20,727 websites
6,177 websites
3,258 websites
2,676 websites
4,181 websites
961 websites
871 websites
2,289 websites
213 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1400571 | 96.59% |
| Custom | 20727 | 1.43% |
| Magento | 6177 | 0.43% |
| PrestaShop | 3258 | 0.22% |
| Shopify | 2676 | 0.18% |
| MakeWebEasy | 4181 | 0.29% |
| OpenCart | 961 | 0.07% |
| BigCommerce | 871 | 0.06% |
| Cafe24 | 2289 | 0.16% |
| KMK | 213 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 14.7% of all stores (99,953 stores) , followed by Health & Beauty (14.5%) and Food & Beverages (11.0%) .
Base: 678,915 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
99,953 stores
98,575 stores
74,593 stores
46,071 stores
40,204 stores
39,444 stores
28,800 stores
27,410 stores
26,405 stores
23,415 stores
Visual Distribution
99,953 stores
98,575 stores
74,593 stores
46,071 stores
40,204 stores
39,444 stores
28,800 stores
27,410 stores
26,405 stores
23,415 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 99953 | 14.72% |
| Health & Beauty | 98575 | 14.52% |
| Food & Beverages | 74593 | 10.99% |
| Home & Garden | 46071 | 6.79% |
| Electronics & Technology | 40204 | 5.92% |
| Sporting Goods & Outdoor Gear | 39444 | 5.81% |
| Tools & Hardware | 28800 | 4.24% |
| Business & Industrial | 27410 | 4.04% |
| Furniture & Home Decor | 26405 | 3.89% |
| Arts & Entertainment | 23415 | 3.45% |
Payment Providers Distribution
PayPal accounts for 32.4% of displayed detection occurrences (82,487 occurrences) , followed by MasterCard (15.1%) and Stripe Connect (13.5%) .
Base: 254,834 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
82,487 occurrences
38,492 occurrences
34,307 occurrences
32,352 occurrences
13,066 occurrences
12,769 occurrences
12,437 occurrences
11,200 occurrences
10,822 occurrences
6,902 occurrences
Visual Distribution
82,487 occurrences
38,492 occurrences
34,307 occurrences
32,352 occurrences
13,066 occurrences
12,769 occurrences
12,437 occurrences
11,200 occurrences
10,822 occurrences
6,902 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 82487 | 32.37% |
| MasterCard | 38492 | 15.10% |
| Stripe Connect | 34307 | 13.46% |
| American Express | 32352 | 12.70% |
| Apple Pay | 13066 | 5.13% |
| Klarna | 12769 | 5.01% |
| VISA | 12437 | 4.88% |
| JCB | 11200 | 4.40% |
| Google Pay | 10822 | 4.25% |
| Bolt | 6902 | 2.71% |
Shipping Carriers Distribution
UPS accounts for 23.6% of displayed detection occurrences (32,217 occurrences) , followed by DHL (21.1%) and FedEx (13.6%) .
Base: 136,563 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
32,217 occurrences
28,770 occurrences
18,574 occurrences
17,686 occurrences
11,476 occurrences
9,307 occurrences
4,889 occurrences
4,639 occurrences
4,581 occurrences
4,424 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 32217 | 23.59% |
| DHL | 28770 | 21.07% |
| FedEx | 18574 | 13.60% |
| USPS | 17686 | 12.95% |
| DPD | 11476 | 8.40% |
| GLS | 9307 | 6.82% |
| Correios | 4889 | 3.58% |
| TNT | 4639 | 3.40% |
| Royal Mail | 4581 | 3.35% |
| InPost | 4424 | 3.24% |
Store Launch Timeline
Over the past 12 months, 173,503 new stores were launched in imagesLoaded , with the highest activity in 2026-05 (16,100 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16,100 stores launched
15,760 stores launched
14,742 stores launched
12,195 stores launched
16,139 stores launched
15,875 stores launched
16,607 stores launched
15,717 stores launched
15,440 stores launched
13,866 stores launched
14,855 stores launched
6,207 stores launched
Monthly Trend
9.3% of last 12 months
9.1% of last 12 months
8.5% of last 12 months
7.0% of last 12 months
9.3% of last 12 months
9.1% of last 12 months
9.6% of last 12 months
9.1% of last 12 months
8.9% of last 12 months
8.0% of last 12 months
8.6% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 16100 | 9.28% |
| 2026-04 | 15760 | 9.08% |
| 2026-03 | 14742 | 8.50% |
| 2026-02 | 12195 | 7.03% |
| 2026-01 | 16139 | 9.30% |
| 2025-12 | 15875 | 9.15% |
| 2025-11 | 16607 | 9.57% |
| 2025-10 | 15717 | 9.06% |
| 2025-09 | 15440 | 8.90% |
| 2025-08 | 13866 | 7.99% |
| 2025-07 | 14855 | 8.56% |
| 2025-06 | 6207 | 3.58% |
Active Stores by Launch Year
Currently, 676,959 active stores in imagesLoaded are tracked in our database , with the most stores launched in 2026 (75,965 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
75,965 active stores
144,859 active stores
79,872 active stores
53,879 active stores
41,395 active stores
44,022 active stores
42,342 active stores
27,558 active stores
27,823 active stores
21,665 active stores
12,386 active stores
10,562 active stores
11,100 active stores
14,643 active stores
8,427 active stores
Distribution by Launch Year
11.2% of tracked active stores
21.4% of tracked active stores
11.8% of tracked active stores
8.0% of tracked active stores
6.1% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
4.1% of tracked active stores
4.1% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.2% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 75965 | 11.22% |
| 2025 | 144859 | 21.40% |
| 2024 | 79872 | 11.80% |
| 2023 | 53879 | 7.96% |
| 2022 | 41395 | 6.11% |
| 2021 | 44022 | 6.50% |
| 2020 | 42342 | 6.25% |
| 2019 | 27558 | 4.07% |
| 2018 | 27823 | 4.11% |
| 2017 | 21665 | 3.20% |
| 2016 | 12386 | 1.83% |
| 2015 | 10562 | 1.56% |
| 2014 | 11100 | 1.64% |
| 2013 | 14643 | 2.16% |
| 2012 | 8427 | 1.24% |
Geographic Distribution
United States stores with 14.4% (98,024 active verified stores) , followed by India (6.2%) and United Kingdom (3.9%) .
Base: 678,915 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
98,024 active verified stores
42,119 active verified stores
26,232 active verified stores
24,059 active verified stores
23,656 active verified stores
23,334 active verified stores
22,047 active verified stores
18,769 active verified stores
14,736 active verified stores
14,695 active verified stores
Visual Distribution
98,024 active verified stores
42,119 active verified stores
26,232 active verified stores
24,059 active verified stores
23,656 active verified stores
23,334 active verified stores
22,047 active verified stores
18,769 active verified stores
14,736 active verified stores
14,695 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 98024 | 14.44% |
| India | 42119 | 6.20% |
| United Kingdom | 26232 | 3.86% |
| Spain | 24059 | 3.54% |
| Italy | 23656 | 3.48% |
| Germany | 23334 | 3.44% |
| France | 22047 | 3.25% |
| Brazil | 18769 | 2.76% |
| Russia | 14736 | 2.17% |
| Poland | 14695 | 2.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
Custom
Custom
Salesforce Commerce Cloud - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
WooCommerce - Furniture & Home Decor
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5m | 100.00% |
| Emails | 957k | 65.99% |
| Phones | 714.2k | 49.25% |
| Ecommerce platform | 1.4m | 99.80% |
| Couriers | 161.3k | 11.12% |
| Payment Providers | 237.9k | 16.41% |
| Categories | 662.2k | 45.66% |
| Social Media | 959.3k | 66.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the imagesLoaded e-commerce landscape:
Analyze 678.9k verified e-commerce stores on imagesLoaded - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across imagesLoaded e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the imagesLoaded e-commerce intelligence?
-
We track 678.9k verified imagesLoaded e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.1% of displayed detection occurrences (355,891 occurrences) , followed by Instagram (25.9%) and LinkedIn (8.1%) .
Base: 1,221,121 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
355,891 occurrences
316,010 occurrences
99,058 occurrences
97,950 occurrences
96,479 occurrences
70,900 occurrences
70,201 occurrences
57,871 occurrences
55,134 occurrences
1,627 occurrences
Visual Distribution
355,891 occurrences
316,010 occurrences
99,058 occurrences
97,950 occurrences
96,479 occurrences
70,900 occurrences
70,201 occurrences
57,871 occurrences
55,134 occurrences
1,627 occurrences