Hoefler&Co Technology Adoption in E-commerce
Discover 691 verified e-commerce stores using Hoefler&Co. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 691 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
691 verified active stores out of 1.2k detected · 58.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 41.7% of stores with physical delivery (288 stores) , followed by Custom (24.3%) and WooCommerce (13.6%) .
Base: 691 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
288 stores
168 stores
94 stores
55 stores
23 stores
16 stores
11 stores
9 stores
4 stores
3 stores
Visual Distribution
288 stores
168 stores
94 stores
55 stores
23 stores
16 stores
11 stores
9 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 288 | 41.68% |
| Custom | 168 | 24.31% |
| WooCommerce | 94 | 13.60% |
| Magento | 55 | 7.96% |
| Squarespace Commerce | 23 | 3.33% |
| Salesforce Commerce Cloud | 16 | 2.32% |
| Commerce7 | 11 | 1.59% |
| BigCommerce | 9 | 1.30% |
| Shopware | 4 | 0.58% |
| PrestaShop | 3 | 0.43% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 28.7% share of detected Hoefler&Co e-commerce signals (337) , with Custom at 14.3% and WooCommerce at 30.6% (June 2026) .
Base: 1,175 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
337 websites
168 websites
360 websites
63 websites
87 websites
20 websites
16 websites
11 websites
4 websites
3 websites
Visual Distribution
337 websites
168 websites
360 websites
63 websites
87 websites
20 websites
16 websites
11 websites
4 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 337 | 28.68% |
| Custom | 168 | 14.30% |
| WooCommerce | 360 | 30.64% |
| Magento | 63 | 5.36% |
| Squarespace Commerce | 87 | 7.40% |
| Salesforce Commerce Cloud | 20 | 1.70% |
| Commerce7 | 16 | 1.36% |
| BigCommerce | 11 | 0.94% |
| Shopware | 4 | 0.34% |
| PrestaShop | 3 | 0.26% |
Categories Distribution
Food & Beverages stores with 18.2% of all stores (126 stores) , followed by Clothing & Accessories (15.5%) and Health & Beauty (12.2%) .
Base: 691 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
126 stores
107 stores
84 stores
62 stores
56 stores
28 stores
23 stores
21 stores
21 stores
20 stores
Visual Distribution
126 stores
107 stores
84 stores
62 stores
56 stores
28 stores
23 stores
21 stores
21 stores
20 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 126 | 18.23% |
| Clothing & Accessories | 107 | 15.48% |
| Health & Beauty | 84 | 12.16% |
| Arts & Entertainment | 62 | 8.97% |
| Sporting Goods & Outdoor Gear | 56 | 8.10% |
| Home & Garden | 28 | 4.05% |
| Jewelry & Watches | 23 | 3.33% |
| Toys & Games | 21 | 3.04% |
| Furniture & Home Decor | 21 | 3.04% |
| Electronics & Technology | 20 | 2.89% |
Payment Providers Distribution
American Express accounts for 16.5% of displayed detection occurrences (46 occurrences) , followed by VISA (16.2%) and MasterCard (15.5%) .
Base: 278 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
46 occurrences
45 occurrences
43 occurrences
41 occurrences
30 occurrences
27 occurrences
24 occurrences
9 occurrences
7 occurrences
6 occurrences
Visual Distribution
46 occurrences
45 occurrences
43 occurrences
41 occurrences
30 occurrences
27 occurrences
24 occurrences
9 occurrences
7 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 46 | 16.55% |
| VISA | 45 | 16.19% |
| MasterCard | 43 | 15.47% |
| PayPal | 41 | 14.75% |
| Apple Pay | 30 | 10.79% |
| Stripe Connect | 27 | 9.71% |
| Klarna | 24 | 8.63% |
| Google Pay | 9 | 3.24% |
| Bolt | 7 | 2.52% |
| JCB | 6 | 2.16% |
Shipping Carriers Distribution
FedEx accounts for 21.0% of displayed detection occurrences (46 occurrences) , followed by DHL (20.5%) and UPS (18.7%) .
Base: 219 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
46 occurrences
45 occurrences
41 occurrences
32 occurrences
15 occurrences
12 occurrences
9 occurrences
9 occurrences
6 occurrences
4 occurrences
Visual Distribution
46 occurrences
45 occurrences
41 occurrences
32 occurrences
15 occurrences
12 occurrences
9 occurrences
9 occurrences
6 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| FedEx | 46 | 21.00% |
| DHL | 45 | 20.55% |
| UPS | 41 | 18.72% |
| USPS | 32 | 14.61% |
| DPD | 15 | 6.85% |
| Royal Mail | 12 | 5.48% |
| TNT | 9 | 4.11% |
| GLS | 9 | 4.11% |
| Colissimo | 6 | 2.74% |
| New Zealand Post | 4 | 1.83% |
Store Launch Timeline
Over the past 12 months, 37 new stores were launched in Hoefler&Co , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
1 stores launched
5 stores launched
3 stores launched
4 stores launched
2 stores launched
1 stores launched
2 stores launched
8 stores launched
1 stores launched
1 stores launched
4 stores launched
Monthly Trend
13.5% of last 12 months
2.7% of last 12 months
13.5% of last 12 months
8.1% of last 12 months
10.8% of last 12 months
5.4% of last 12 months
2.7% of last 12 months
5.4% of last 12 months
21.6% of last 12 months
2.7% of last 12 months
2.7% of last 12 months
10.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 13.51% |
| 2026-04 | 1 | 2.70% |
| 2026-03 | 5 | 13.51% |
| 2026-02 | 3 | 8.11% |
| 2026-01 | 4 | 10.81% |
| 2025-12 | 2 | 5.41% |
| 2025-11 | 1 | 2.70% |
| 2025-10 | 2 | 5.41% |
| 2025-09 | 8 | 21.62% |
| 2025-08 | 1 | 2.70% |
| 2025-07 | 1 | 2.70% |
| 2025-06 | 4 | 10.81% |
Active Stores by Launch Year
Currently, 650 active stores in Hoefler&Co are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
29 active stores
42 active stores
14 active stores
22 active stores
19 active stores
41 active stores
38 active stores
35 active stores
72 active stores
29 active stores
25 active stores
19 active stores
31 active stores
17 active stores
Distribution by Launch Year
2.8% of tracked active stores
4.5% of tracked active stores
6.5% of tracked active stores
2.2% of tracked active stores
3.4% of tracked active stores
2.9% of tracked active stores
6.3% of tracked active stores
5.8% of tracked active stores
5.4% of tracked active stores
11.1% of tracked active stores
4.5% of tracked active stores
3.8% of tracked active stores
2.9% of tracked active stores
4.8% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 2.77% |
| 2025 | 29 | 4.46% |
| 2024 | 42 | 6.46% |
| 2023 | 14 | 2.15% |
| 2022 | 22 | 3.38% |
| 2021 | 19 | 2.92% |
| 2020 | 41 | 6.31% |
| 2019 | 38 | 5.85% |
| 2018 | 35 | 5.38% |
| 2017 | 72 | 11.08% |
| 2016 | 29 | 4.46% |
| 2015 | 25 | 3.85% |
| 2014 | 19 | 2.92% |
| 2013 | 31 | 4.77% |
| 2012 | 17 | 2.62% |
Geographic Distribution
United States stores with 40.5% (280 active verified stores) , followed by United Kingdom (11.7%) and Australia (8.1%) .
Base: 691 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
280 active verified stores
81 active verified stores
56 active verified stores
36 active verified stores
26 active verified stores
19 active verified stores
18 active verified stores
15 active verified stores
15 active verified stores
12 active verified stores
Visual Distribution
280 active verified stores
81 active verified stores
56 active verified stores
36 active verified stores
26 active verified stores
19 active verified stores
18 active verified stores
15 active verified stores
15 active verified stores
12 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 280 | 40.52% |
| United Kingdom | 81 | 11.72% |
| Australia | 56 | 8.10% |
| Canada | 36 | 5.21% |
| Switzerland | 26 | 3.76% |
| Germany | 19 | 2.75% |
| New Zealand | 18 | 2.60% |
| France | 15 | 2.17% |
| Belgium | 15 | 2.17% |
| Denmark | 12 | 1.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Shopware - Jewelry & Watches
Magento - Home & Garden
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Arts & Entertainment
Custom - Office Supplies
Squarespace Commerce
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 545 | 46.38% |
| Phones | 411 | 34.98% |
| Ecommerce platform | 1.1k | 95.40% |
| Couriers | 219 | 18.64% |
| Payment Providers | 235 | 20.00% |
| Categories | 668 | 56.85% |
| Social Media | 1k | 86.55% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hoefler&Co e-commerce landscape:
Analyze 691 verified e-commerce stores on Hoefler&Co - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hoefler&Co e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hoefler&Co e-commerce intelligence?
-
We track 691 verified Hoefler&Co e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.0% of displayed detection occurrences (561 occurrences) , followed by Facebook (27.3%) and YouTube (12.6%) .
Base: 2,005 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
561 occurrences
547 occurrences
252 occurrences
232 occurrences
166 occurrences
110 occurrences
80 occurrences
36 occurrences
17 occurrences
4 occurrences
Visual Distribution
561 occurrences
547 occurrences
252 occurrences
232 occurrences
166 occurrences
110 occurrences
80 occurrences
36 occurrences
17 occurrences
4 occurrences