hCaptcha Technology Adoption in E-commerce
Discover 11k verified e-commerce stores using hCaptcha. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 24.5k domains. 11k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
11k verified active stores out of 24.5k detected · 44.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 65.0% of stores with physical delivery (7,131 stores) , followed by Custom (22.6%) and Magento (5.0%) .
Base: 10,969 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,131 stores
2,477 stores
546 stores
265 stores
180 stores
66 stores
60 stores
47 stores
26 stores
24 stores
Visual Distribution
7,131 stores
2,477 stores
546 stores
265 stores
180 stores
66 stores
60 stores
47 stores
26 stores
24 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7131 | 65.01% |
| Custom | 2477 | 22.58% |
| Magento | 546 | 4.98% |
| Shopify | 265 | 2.42% |
| Yampi Virtual store | 180 | 1.64% |
| 1C-Bitrix | 66 | 0.60% |
| Mabisy | 60 | 0.55% |
| PrestaShop | 47 | 0.43% |
| Shopware | 26 | 0.24% |
| OpenCart | 24 | 0.22% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 78.5% share of detected hCaptcha e-commerce signals (19,259) , with Custom at 10.1% and Magento at 2.5% (June 2026) .
Base: 24,520 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
19,259 websites
2,477 websites
619 websites
297 websites
1,041 websites
120 websites
62 websites
53 websites
33 websites
36 websites
Visual Distribution
19,259 websites
2,477 websites
619 websites
297 websites
1,041 websites
120 websites
62 websites
53 websites
33 websites
36 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 19259 | 78.54% |
| Custom | 2477 | 10.10% |
| Magento | 619 | 2.52% |
| Shopify | 297 | 1.21% |
| Yampi Virtual store | 1041 | 4.25% |
| 1C-Bitrix | 120 | 0.49% |
| Mabisy | 62 | 0.25% |
| PrestaShop | 53 | 0.22% |
| Shopware | 33 | 0.13% |
| OpenCart | 36 | 0.15% |
Categories Distribution
Clothing & Accessories stores with 12.1% of all stores (1,331 stores) , followed by Health & Beauty (11.6%) and Food & Beverages (10.8%) .
Base: 10,969 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,331 stores
1,267 stores
1,180 stores
844 stores
787 stores
728 stores
720 stores
573 stores
543 stores
543 stores
Visual Distribution
1,331 stores
1,267 stores
1,180 stores
844 stores
787 stores
728 stores
720 stores
573 stores
543 stores
543 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1331 | 12.13% |
| Health & Beauty | 1267 | 11.55% |
| Food & Beverages | 1180 | 10.76% |
| Toys & Games | 844 | 7.69% |
| Business & Industrial | 787 | 7.17% |
| Sporting Goods & Outdoor Gear | 728 | 6.64% |
| Home & Garden | 720 | 6.56% |
| Electronics & Technology | 573 | 5.22% |
| Tools & Hardware | 543 | 4.95% |
| Arts & Entertainment | 543 | 4.95% |
Payment Providers Distribution
PayPal accounts for 29.1% of displayed detection occurrences (1,701 occurrences) , followed by Stripe Connect (15.3%) and MasterCard (13.5%) .
Base: 5,851 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,701 occurrences
897 occurrences
787 occurrences
710 occurrences
495 occurrences
338 occurrences
308 occurrences
281 occurrences
195 occurrences
139 occurrences
Visual Distribution
1,701 occurrences
897 occurrences
787 occurrences
710 occurrences
495 occurrences
338 occurrences
308 occurrences
281 occurrences
195 occurrences
139 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1701 | 29.07% |
| Stripe Connect | 897 | 15.33% |
| MasterCard | 787 | 13.45% |
| American Express | 710 | 12.13% |
| Klarna | 495 | 8.46% |
| Apple Pay | 338 | 5.78% |
| VISA | 308 | 5.26% |
| Google Pay | 281 | 4.80% |
| Boleto | 195 | 3.33% |
| SEPA | 139 | 2.38% |
Shipping Carriers Distribution
DHL accounts for 25.7% of displayed detection occurrences (807 occurrences) , followed by UPS (20.3%) and DPD (10.5%) .
Base: 3,140 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
807 occurrences
636 occurrences
331 occurrences
293 occurrences
253 occurrences
245 occurrences
166 occurrences
162 occurrences
127 occurrences
120 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 807 | 25.70% |
| UPS | 636 | 20.25% |
| DPD | 331 | 10.54% |
| FedEx | 293 | 9.33% |
| USPS | 253 | 8.06% |
| GLS | 245 | 7.80% |
| TNT | 166 | 5.29% |
| Colissimo | 162 | 5.16% |
| Royal Mail | 127 | 4.04% |
| Correios | 120 | 3.82% |
Store Launch Timeline
Over the past 12 months, 1,273 new stores were launched in hCaptcha , with the highest activity in 2026-05 (77 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
77 stores launched
95 stores launched
118 stores launched
102 stores launched
118 stores launched
112 stores launched
107 stores launched
119 stores launched
145 stores launched
111 stores launched
119 stores launched
50 stores launched
Monthly Trend
6.0% of last 12 months
7.5% of last 12 months
9.3% of last 12 months
8.0% of last 12 months
9.3% of last 12 months
8.8% of last 12 months
8.4% of last 12 months
9.3% of last 12 months
11.4% of last 12 months
8.7% of last 12 months
9.3% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 77 | 6.05% |
| 2026-04 | 95 | 7.46% |
| 2026-03 | 118 | 9.27% |
| 2026-02 | 102 | 8.01% |
| 2026-01 | 118 | 9.27% |
| 2025-12 | 112 | 8.80% |
| 2025-11 | 107 | 8.41% |
| 2025-10 | 119 | 9.35% |
| 2025-09 | 145 | 11.39% |
| 2025-08 | 111 | 8.72% |
| 2025-07 | 119 | 9.35% |
| 2025-06 | 50 | 3.93% |
Active Stores by Launch Year
Currently, 10,886 active stores in hCaptcha are tracked in our database , with the most stores launched in 2026 (519 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
519 active stores
1,228 active stores
949 active stores
725 active stores
787 active stores
827 active stores
774 active stores
523 active stores
571 active stores
549 active stores
283 active stores
264 active stores
263 active stores
356 active stores
260 active stores
Distribution by Launch Year
4.8% of tracked active stores
11.3% of tracked active stores
8.7% of tracked active stores
6.7% of tracked active stores
7.2% of tracked active stores
7.6% of tracked active stores
7.1% of tracked active stores
4.8% of tracked active stores
5.2% of tracked active stores
5.0% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 519 | 4.77% |
| 2025 | 1228 | 11.28% |
| 2024 | 949 | 8.72% |
| 2023 | 725 | 6.66% |
| 2022 | 787 | 7.23% |
| 2021 | 827 | 7.60% |
| 2020 | 774 | 7.11% |
| 2019 | 523 | 4.80% |
| 2018 | 571 | 5.25% |
| 2017 | 549 | 5.04% |
| 2016 | 283 | 2.60% |
| 2015 | 264 | 2.43% |
| 2014 | 263 | 2.42% |
| 2013 | 356 | 3.27% |
| 2012 | 260 | 2.39% |
Geographic Distribution
United States stores with 18.0% (1,974 active verified stores) , followed by Germany (8.0%) and United Kingdom (7.3%) .
Base: 10,969 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,974 active verified stores
875 active verified stores
806 active verified stores
703 active verified stores
620 active verified stores
403 active verified stores
392 active verified stores
378 active verified stores
301 active verified stores
256 active verified stores
Visual Distribution
1,974 active verified stores
875 active verified stores
806 active verified stores
703 active verified stores
620 active verified stores
403 active verified stores
392 active verified stores
378 active verified stores
301 active verified stores
256 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1974 | 18.00% |
| Germany | 875 | 7.98% |
| United Kingdom | 806 | 7.35% |
| Brazil | 703 | 6.41% |
| France | 620 | 5.65% |
| Italy | 403 | 3.67% |
| Netherlands | 392 | 3.57% |
| Spain | 378 | 3.45% |
| Russia | 301 | 2.74% |
| Australia | 256 | 2.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
HCL Commerce - Pets & Pet Supplies
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce
Custom - Food & Beverages
Magento - Vehicles & Parts
WooCommerce - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.5k | 100.00% |
| Emails | 12k | 48.90% |
| Phones | 10.2k | 41.44% |
| Ecommerce platform | 24.3k | 99.19% |
| Couriers | 3.4k | 13.85% |
| Payment Providers | 5.9k | 24.24% |
| Categories | 11k | 44.93% |
| Social Media | 14k | 57.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the hCaptcha e-commerce landscape:
Analyze 11k verified e-commerce stores on hCaptcha - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across hCaptcha e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the hCaptcha e-commerce intelligence?
-
We track 11k verified hCaptcha e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.2% of displayed detection occurrences (6,105 occurrences) , followed by Instagram (28.5%) and YouTube (10.6%) .
Base: 20,242 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,105 occurrences
5,778 occurrences
2,142 occurrences
1,489 occurrences
1,261 occurrences
945 occurrences
866 occurrences
848 occurrences
758 occurrences
50 occurrences
Visual Distribution
6,105 occurrences
5,778 occurrences
2,142 occurrences
1,489 occurrences
1,261 occurrences
945 occurrences
866 occurrences
848 occurrences
758 occurrences
50 occurrences