Handlebars Technology Adoption in E-commerce
Discover 75.2k verified e-commerce stores using Handlebars. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 89.1k domains. 75.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
75.2k verified active stores out of 89.1k detected · 84.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 53.8% of stores with physical delivery (40,468 stores) , followed by WooCommerce (22.7%) and Ticimax (12.7%) .
Base: 75,198 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
40,468 stores
17,068 stores
9,557 stores
5,351 stores
347 stores
319 stores
187 stores
174 stores
166 stores
150 stores
Visual Distribution
40,468 stores
17,068 stores
9,557 stores
5,351 stores
347 stores
319 stores
187 stores
174 stores
166 stores
150 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 40468 | 53.82% |
| WooCommerce | 17068 | 22.70% |
| Ticimax | 9557 | 12.71% |
| Custom | 5351 | 7.12% |
| Haravan, Shopify | 347 | 0.46% |
| Shopify, Haravan | 319 | 0.42% |
| Magento | 187 | 0.25% |
| Shopify, New Media Retailer | 174 | 0.23% |
| New Media Retailer, Shopify | 166 | 0.22% |
| Dynamicweb | 150 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 49.0% share of detected Handlebars e-commerce signals (43,594) , with WooCommerce at 28.1% and Ticimax at 10.9% (June 2026) .
Base: 89,052 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
43,594 websites
25,019 websites
9,675 websites
5,351 websites
466 websites
432 websites
1,449 websites
220 websites
206 websites
498 websites
Visual Distribution
43,594 websites
25,019 websites
9,675 websites
5,351 websites
466 websites
432 websites
1,449 websites
220 websites
206 websites
498 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 43594 | 48.95% |
| WooCommerce | 25019 | 28.09% |
| Ticimax | 9675 | 10.86% |
| Custom | 5351 | 6.01% |
| Haravan, Shopify | 466 | 0.52% |
| Shopify, Haravan | 432 | 0.49% |
| Magento | 1449 | 1.63% |
| Shopify, New Media Retailer | 220 | 0.25% |
| New Media Retailer, Shopify | 206 | 0.23% |
| Dynamicweb | 498 | 0.56% |
Categories Distribution
Clothing & Accessories stores with 20.3% of all stores (15,299 stores) , followed by Health & Beauty (13.0%) and Food & Beverages (9.2%) .
Base: 75,198 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
15,299 stores
9,789 stores
6,905 stores
4,758 stores
4,668 stores
4,592 stores
3,396 stores
3,326 stores
2,312 stores
2,284 stores
Visual Distribution
15,299 stores
9,789 stores
6,905 stores
4,758 stores
4,668 stores
4,592 stores
3,396 stores
3,326 stores
2,312 stores
2,284 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 15299 | 20.34% |
| Health & Beauty | 9789 | 13.02% |
| Food & Beverages | 6905 | 9.18% |
| Sporting Goods & Outdoor Gear | 4758 | 6.33% |
| Electronics & Technology | 4668 | 6.21% |
| Home & Garden | 4592 | 6.11% |
| Gifts & Special Occasions | 3396 | 4.52% |
| Jewelry & Watches | 3326 | 4.42% |
| Toys & Games | 2312 | 3.07% |
| Tools & Hardware | 2284 | 3.04% |
Payment Providers Distribution
PayPal accounts for 27.9% of displayed detection occurrences (3,723 occurrences) , followed by MasterCard (23.1%) and American Express (10.7%) .
Base: 13,344 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,723 occurrences
3,083 occurrences
1,422 occurrences
1,132 occurrences
1,084 occurrences
970 occurrences
562 occurrences
518 occurrences
469 occurrences
381 occurrences
Visual Distribution
3,723 occurrences
3,083 occurrences
1,422 occurrences
1,132 occurrences
1,084 occurrences
970 occurrences
562 occurrences
518 occurrences
469 occurrences
381 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3723 | 27.90% |
| MasterCard | 3083 | 23.10% |
| American Express | 1422 | 10.66% |
| Stripe Connect | 1132 | 8.48% |
| MTN Mobile Money | 1084 | 8.12% |
| VISA | 970 | 7.27% |
| JCB | 562 | 4.21% |
| Klarna | 518 | 3.88% |
| Bolt | 469 | 3.51% |
| Apple Pay | 381 | 2.86% |
Shipping Carriers Distribution
UPS accounts for 27.4% of displayed detection occurrences (2,317 occurrences) , followed by DHL (17.8%) and USPS (13.5%) .
Base: 8,448 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,317 occurrences
1,504 occurrences
1,141 occurrences
1,123 occurrences
800 occurrences
459 occurrences
359 occurrences
322 occurrences
228 occurrences
195 occurrences
Visual Distribution
2,317 occurrences
1,504 occurrences
1,141 occurrences
1,123 occurrences
800 occurrences
459 occurrences
359 occurrences
322 occurrences
228 occurrences
195 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 2317 | 27.43% |
| DHL | 1504 | 17.80% |
| USPS | 1141 | 13.51% |
| Giaohangnhanh | 1123 | 13.29% |
| FedEx | 800 | 9.47% |
| DPD | 459 | 5.43% |
| ePacket | 359 | 4.25% |
| GLS | 322 | 3.81% |
| Royal Mail | 228 | 2.70% |
| TNT | 195 | 2.31% |
Store Launch Timeline
Over the past 12 months, 9,242 new stores were launched in Handlebars , with the highest activity in 2026-05 (719 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
719 stores launched
959 stores launched
1,062 stores launched
658 stores launched
789 stores launched
740 stores launched
680 stores launched
752 stores launched
795 stores launched
744 stores launched
857 stores launched
487 stores launched
Monthly Trend
7.8% of last 12 months
10.4% of last 12 months
11.5% of last 12 months
7.1% of last 12 months
8.5% of last 12 months
8.0% of last 12 months
7.4% of last 12 months
8.1% of last 12 months
8.6% of last 12 months
8.1% of last 12 months
9.3% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 719 | 7.78% |
| 2026-04 | 959 | 10.38% |
| 2026-03 | 1062 | 11.49% |
| 2026-02 | 658 | 7.12% |
| 2026-01 | 789 | 8.54% |
| 2025-12 | 740 | 8.01% |
| 2025-11 | 680 | 7.36% |
| 2025-10 | 752 | 8.14% |
| 2025-09 | 795 | 8.60% |
| 2025-08 | 744 | 8.05% |
| 2025-07 | 857 | 9.27% |
| 2025-06 | 487 | 5.27% |
Active Stores by Launch Year
Currently, 70,643 active stores in Handlebars are tracked in our database , with the most stores launched in 2026 (4,224 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,224 active stores
9,135 active stores
5,271 active stores
4,232 active stores
4,164 active stores
5,151 active stores
5,796 active stores
4,175 active stores
4,017 active stores
4,158 active stores
2,509 active stores
2,353 active stores
2,155 active stores
2,286 active stores
1,438 active stores
Distribution by Launch Year
6.0% of tracked active stores
12.9% of tracked active stores
7.5% of tracked active stores
6.0% of tracked active stores
5.9% of tracked active stores
7.3% of tracked active stores
8.2% of tracked active stores
5.9% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
3.6% of tracked active stores
3.3% of tracked active stores
3.1% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4224 | 5.98% |
| 2025 | 9135 | 12.93% |
| 2024 | 5271 | 7.46% |
| 2023 | 4232 | 5.99% |
| 2022 | 4164 | 5.89% |
| 2021 | 5151 | 7.29% |
| 2020 | 5796 | 8.20% |
| 2019 | 4175 | 5.91% |
| 2018 | 4017 | 5.69% |
| 2017 | 4158 | 5.89% |
| 2016 | 2509 | 3.55% |
| 2015 | 2353 | 3.33% |
| 2014 | 2155 | 3.05% |
| 2013 | 2286 | 3.24% |
| 2012 | 1438 | 2.04% |
Geographic Distribution
United States stores with 27.6% (20,724 active verified stores) , followed by Turkey (13.7%) and United Kingdom (5.2%) .
Base: 75,198 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
20,724 active verified stores
10,295 active verified stores
3,906 active verified stores
3,657 active verified stores
2,787 active verified stores
2,689 active verified stores
2,624 active verified stores
2,517 active verified stores
1,818 active verified stores
1,194 active verified stores
Visual Distribution
20,724 active verified stores
10,295 active verified stores
3,906 active verified stores
3,657 active verified stores
2,787 active verified stores
2,689 active verified stores
2,624 active verified stores
2,517 active verified stores
1,818 active verified stores
1,194 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 20724 | 27.56% |
| Turkey | 10295 | 13.69% |
| United Kingdom | 3906 | 5.19% |
| India | 3657 | 4.86% |
| Canada | 2787 | 3.71% |
| Vietnam | 2689 | 3.58% |
| Indonesia | 2624 | 3.49% |
| Australia | 2517 | 3.35% |
| Germany | 1818 | 2.42% |
| Italy | 1194 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Business & Industrial
Custom - Toys & Games
SAP Commerce Cloud - Business & Industrial
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Electronics & Technology
Ticimax - Clothing & Accessories
WooCommerce - Food & Beverages
Magento - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 89.1k | 100.00% |
| Emails | 29.9k | 33.62% |
| Phones | 30.2k | 33.97% |
| Ecommerce platform | 88.8k | 99.66% |
| Couriers | 8.5k | 9.49% |
| Payment Providers | 9.5k | 10.66% |
| Categories | 70.2k | 78.82% |
| Social Media | 62.6k | 70.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Handlebars e-commerce landscape:
Analyze 75.2k verified e-commerce stores on Handlebars - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Handlebars e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Handlebars e-commerce intelligence?
-
We track 75.2k verified Handlebars e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.6% of displayed detection occurrences (43,967 occurrences) , followed by Facebook (30.5%) and Twitter (11.0%) .
Base: 143,633 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
43,967 occurrences
43,815 occurrences
15,744 occurrences
14,492 occurrences
8,380 occurrences
5,862 occurrences
4,615 occurrences
4,266 occurrences
2,092 occurrences
400 occurrences
Visual Distribution
43,967 occurrences
43,815 occurrences
15,744 occurrences
14,492 occurrences
8,380 occurrences
5,862 occurrences
4,615 occurrences
4,266 occurrences
2,092 occurrences
400 occurrences