Handlebars Technology Adoption in E-commerce
Discover 75.2k verified e-commerce stores using Handlebars. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 89.1k domains. 75.2k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
75.2k verified active stores out of 89.1k detected · 84.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 54.4% of stores with physical delivery (40,468 stores) , followed by WooCommerce (23.0%) and Ticimax (12.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
40,468 stores
17,068 stores
9,557 stores
5,351 stores
347 stores
319 stores
187 stores
174 stores
166 stores
150 stores
Visual Distribution
40,468 stores
17,068 stores
9,557 stores
5,351 stores
347 stores
319 stores
187 stores
174 stores
166 stores
150 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 40468 | 54.43% |
| WooCommerce | 17068 | 22.96% |
| Ticimax | 9557 | 12.86% |
| Custom | 5351 | 7.20% |
| Haravan, Shopify | 347 | 0.47% |
| Shopify, Haravan | 319 | 0.43% |
| Magento | 187 | 0.25% |
| Shopify, New Media Retailer | 174 | 0.23% |
| New Media Retailer, Shopify | 166 | 0.22% |
| Dynamicweb | 150 | 0.20% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 49.8% share of all Handlebars e-commerce stores (43,594) , with WooCommerce at 28.6% and Ticimax at 11.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
43,594 stores
25,019 stores
9,675 stores
5,351 stores
466 stores
432 stores
1,449 stores
220 stores
206 stores
498 stores
Visual Distribution
43,594 stores
25,019 stores
9,675 stores
5,351 stores
466 stores
432 stores
1,449 stores
220 stores
206 stores
498 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 43594 | 49.83% |
| WooCommerce | 25019 | 28.60% |
| Ticimax | 9675 | 11.06% |
| Custom | 5351 | 6.12% |
| Haravan, Shopify | 466 | 0.53% |
| Shopify, Haravan | 432 | 0.49% |
| Magento | 1449 | 1.66% |
| Shopify, New Media Retailer | 220 | 0.25% |
| New Media Retailer, Shopify | 206 | 0.24% |
| Dynamicweb | 498 | 0.57% |
Categories Distribution
Clothing & Accessories stores with 23.0% of all stores (15,299 stores) , followed by Health & Beauty (14.7%) and Food & Beverages (10.4%) .
Base: 66,524 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
15,299 stores
9,789 stores
6,905 stores
4,758 stores
4,668 stores
4,592 stores
3,396 stores
3,326 stores
2,312 stores
2,284 stores
Visual Distribution
15,299 stores
9,789 stores
6,905 stores
4,758 stores
4,668 stores
4,592 stores
3,396 stores
3,326 stores
2,312 stores
2,284 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 15299 | 23.00% |
| Health & Beauty | 9789 | 14.71% |
| Food & Beverages | 6905 | 10.38% |
| Sporting Goods & Outdoor Gear | 4758 | 7.15% |
| Electronics & Technology | 4668 | 7.02% |
| Home & Garden | 4592 | 6.90% |
| Gifts & Special Occasions | 3396 | 5.10% |
| Jewelry & Watches | 3326 | 5.00% |
| Toys & Games | 2312 | 3.48% |
| Tools & Hardware | 2284 | 3.43% |
Payment Providers Distribution
PayPal stores with 26.4% among AI-verified physical stores (3,723 stores) , followed by MasterCard (21.8%) and American Express (10.1%) .
Base: 9,491 AI-verified physical stores with detectable payment providers (10.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,723 stores
3,083 stores
1,422 stores
1,132 stores
1,084 stores
970 stores
562 stores
518 stores
469 stores
381 stores
Visual Distribution
3,723 stores
3,083 stores
1,422 stores
1,132 stores
1,084 stores
970 stores
562 stores
518 stores
469 stores
381 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3723 | 26.37% |
| MasterCard | 3083 | 21.83% |
| American Express | 1422 | 10.07% |
| Stripe Connect | 1132 | 8.02% |
| MTN Mobile Money | 1084 | 7.68% |
| VISA | 970 | 6.87% |
| JCB | 562 | 3.98% |
| Klarna | 518 | 3.67% |
| Bolt | 469 | 3.32% |
| Apple Pay | 381 | 2.70% |
Shipping Carriers Distribution
UPS stores with 25.1% among AI-verified physical stores (2,317 stores) , followed by DHL (16.3%) and USPS (12.4%) .
Base: 8,452 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,317 stores
1,504 stores
1,141 stores
1,123 stores
800 stores
459 stores
359 stores
322 stores
228 stores
195 stores
Visual Distribution
2,317 stores
1,504 stores
1,141 stores
1,123 stores
800 stores
459 stores
359 stores
322 stores
228 stores
195 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2317 | 25.12% |
| DHL | 1504 | 16.31% |
| USPS | 1141 | 12.37% |
| Giaohangnhanh | 1123 | 12.18% |
| FedEx | 800 | 8.67% |
| DPD | 459 | 4.98% |
| ePacket | 359 | 3.89% |
| GLS | 322 | 3.49% |
| Royal Mail | 228 | 2.47% |
| TNT | 195 | 2.11% |
Store Launch Timeline
Over the past 12 months, 9,242 new stores were launched in Handlebars , with the highest activity in 2026-05 (719 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
719 stores launched
959 stores launched
1,062 stores launched
658 stores launched
789 stores launched
740 stores launched
680 stores launched
752 stores launched
795 stores launched
744 stores launched
857 stores launched
487 stores launched
Monthly Trend
7.8% of last 12 months
10.4% of last 12 months
11.5% of last 12 months
7.1% of last 12 months
8.5% of last 12 months
8.0% of last 12 months
7.4% of last 12 months
8.1% of last 12 months
8.6% of last 12 months
8.1% of last 12 months
9.3% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 719 | 7.78% |
| 2026-04 | 959 | 10.38% |
| 2026-03 | 1062 | 11.49% |
| 2026-02 | 658 | 7.12% |
| 2026-01 | 789 | 8.54% |
| 2025-12 | 740 | 8.01% |
| 2025-11 | 680 | 7.36% |
| 2025-10 | 752 | 8.14% |
| 2025-09 | 795 | 8.60% |
| 2025-08 | 744 | 8.05% |
| 2025-07 | 857 | 9.27% |
| 2025-06 | 487 | 5.27% |
Active Stores by Launch Year
Currently, 70,643 active stores in Handlebars are tracked in our database , with the most stores launched in 2026 (4,224 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,224 active stores
9,135 active stores
5,271 active stores
4,232 active stores
4,164 active stores
5,151 active stores
5,796 active stores
4,175 active stores
4,017 active stores
4,158 active stores
2,509 active stores
2,353 active stores
2,155 active stores
2,286 active stores
1,438 active stores
Distribution by Launch Year
6.0% of tracked active stores
12.9% of tracked active stores
7.5% of tracked active stores
6.0% of tracked active stores
5.9% of tracked active stores
7.3% of tracked active stores
8.2% of tracked active stores
5.9% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
3.6% of tracked active stores
3.3% of tracked active stores
3.1% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4224 | 5.98% |
| 2025 | 9135 | 12.93% |
| 2024 | 5271 | 7.46% |
| 2023 | 4232 | 5.99% |
| 2022 | 4164 | 5.89% |
| 2021 | 5151 | 7.29% |
| 2020 | 5796 | 8.20% |
| 2019 | 4175 | 5.91% |
| 2018 | 4017 | 5.69% |
| 2017 | 4158 | 5.89% |
| 2016 | 2509 | 3.55% |
| 2015 | 2353 | 3.33% |
| 2014 | 2155 | 3.05% |
| 2013 | 2286 | 3.24% |
| 2012 | 1438 | 2.04% |
Geographic Distribution
United States stores with 34.7% (20,724 AI-verified stores) , followed by Turkey (17.3%) and United Kingdom (6.5%) .
Base: 59,653 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
20,724 AI-verified stores
10,295 AI-verified stores
3,906 AI-verified stores
3,657 AI-verified stores
2,787 AI-verified stores
2,689 AI-verified stores
2,624 AI-verified stores
2,517 AI-verified stores
1,818 AI-verified stores
1,194 AI-verified stores
Visual Distribution
20,724 AI-verified stores
10,295 AI-verified stores
3,906 AI-verified stores
3,657 AI-verified stores
2,787 AI-verified stores
2,689 AI-verified stores
2,624 AI-verified stores
2,517 AI-verified stores
1,818 AI-verified stores
1,194 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 20724 | 34.74% |
| Turkey | 10295 | 17.26% |
| United Kingdom | 3906 | 6.55% |
| India | 3657 | 6.13% |
| Canada | 2787 | 4.67% |
| Vietnam | 2689 | 4.51% |
| Indonesia | 2624 | 4.40% |
| Australia | 2517 | 4.22% |
| Germany | 1818 | 3.05% |
| Italy | 1194 | 2.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Business & Industrial
Custom - Toys & Games
SAP Commerce Cloud - Business & Industrial
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Electronics & Technology
Ticimax - Clothing & Accessories
WooCommerce - Food & Beverages
Magento - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 89.1k | 100.00% |
| Emails | 29.9k | 33.62% |
| Phones | 30.2k | 33.97% |
| Ecommerce platform | 88.8k | 99.66% |
| Couriers | 8.5k | 9.49% |
| Payment Providers | 9.5k | 10.66% |
| Categories | 70.2k | 78.82% |
| Social Media | 62.6k | 70.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Handlebars e-commerce landscape:
Analyze 75.2k verified e-commerce stores on Handlebars - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Handlebars e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Handlebars e-commerce intelligence?
-
We track 75.2k verified Handlebars e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.6% among stores with at least one detectable social profile (43,967 stores) , followed by Facebook (30.5%) and Twitter (11.0%) .
Base: 62,588 stores with any detectable social profile (70.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
43,967 stores
43,815 stores
15,744 stores
14,492 stores
8,380 stores
5,862 stores
4,615 stores
4,266 stores
2,092 stores
400 stores
Visual Distribution
43,967 stores
43,815 stores
15,744 stores
14,492 stores
8,380 stores
5,862 stores
4,615 stores
4,266 stores
2,092 stores
400 stores