Handlebars Technology Adoption in E-commerce
Discover 97.8k e-commerce stores using Handlebars. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 53.2% of stores with physical delivery (51,926 stores) , followed by WooCommerce (24.0%) and Custom (22.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
51,926 stores
23,437 stores
21,477 stores
209 stores
86 stores
83 stores
61 stores
58 stores
51 stores
48 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 51926 | 53.20% |
| WooCommerce | 23437 | 24.01% |
| Custom | 21477 | 22.00% |
| Intershop | 209 | 0.21% |
| Dynamicweb | 86 | 0.09% |
| OXID eShop Enterprise Edition | 83 | 0.09% |
| 1C-Bitrix | 61 | 0.06% |
| SAP Commerce Cloud | 58 | 0.06% |
| Magento | 51 | 0.05% |
| Versa Commerce | 48 | 0.05% |
| WooCommerce, Shopify | 42 | 0.04% |
| Salesforce Commerce Cloud | 36 | 0.04% |
| Shopify, Zoorix | 35 | 0.04% |
| Zoorix, Shopify | 33 | 0.03% |
| PrestaShop | 27 | 0.03% |
All Stores Distribution
Shopify holds 50.8% share of all Handlebars e-commerce stores (57,271) , with WooCommerce at 29.0% and Custom at 19.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
57,271 stores
32,737 stores
21,477 stores
215 stores
329 stores
96 stores
147 stores
77 stores
84 stores
67 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 57271 | 50.80% |
| WooCommerce | 32737 | 29.04% |
| Custom | 21477 | 19.05% |
| Intershop | 215 | 0.19% |
| Dynamicweb | 329 | 0.29% |
| OXID eShop Enterprise Edition | 96 | 0.09% |
| 1C-Bitrix | 147 | 0.13% |
| SAP Commerce Cloud | 77 | 0.07% |
| Magento | 84 | 0.07% |
| Versa Commerce | 67 | 0.06% |
| WooCommerce, Shopify | 47 | 0.04% |
| Salesforce Commerce Cloud | 87 | 0.08% |
| Shopify, Zoorix | 35 | 0.03% |
| Zoorix, Shopify | 33 | 0.03% |
| PrestaShop | 32 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 26.9% of all stores (21,369 stores) , followed by Health & Beauty (16.0%) and Electronics & Technology (10.1%) .
Top 10 Categories
21,369 stores
12,717 stores
7,999 stores
6,957 stores
5,054 stores
4,093 stores
3,839 stores
2,899 stores
2,495 stores
2,326 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 21369 | 26.94% |
| Health & Beauty | 12717 | 16.03% |
| Electronics & Technology | 7999 | 10.09% |
| Food & Beverages | 6957 | 8.77% |
| Jewelry & Watches | 5054 | 6.37% |
| Vehicles & Parts | 4093 | 5.16% |
| Home & Garden | 3839 | 4.84% |
| Furniture & Home Decor | 2899 | 3.66% |
| Tools & Hardware | 2495 | 3.15% |
| Sporting Goods & Outdoor Gear | 2326 | 2.93% |
| Arts & Entertainment | 2275 | 2.87% |
| Gifts & Special Occasions | 2235 | 2.82% |
| Pets & Pet Supplies | 1957 | 2.47% |
| Business & Industrial | 1896 | 2.39% |
| Baby & Toddler | 1200 | 1.51% |
Payment Providers Distribution
PayPal leads with 24.9% among AI-verified physical stores (8,217 stores) , followed by MasterCard (19.4%) and American Express (17.1%) .
Base: 19,503 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,217 stores
6,402 stores
5,639 stores
2,808 stores
1,663 stores
1,533 stores
1,429 stores
1,303 stores
1,123 stores
792 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8217 | 24.92% |
| MasterCard | 6402 | 19.41% |
| American Express | 5639 | 17.10% |
| Stripe Connect | 2808 | 8.52% |
| MTN Mobile Money | 1663 | 5.04% |
| VISA | 1533 | 4.65% |
| Apple Pay | 1429 | 4.33% |
| Klarna | 1303 | 3.95% |
| Google Pay | 1123 | 3.41% |
| Bolt | 792 | 2.40% |
| JCB | 745 | 2.26% |
| Amazon Pay | 470 | 1.43% |
| Paddle | 362 | 1.10% |
| Bancontact | 255 | 0.77% |
| Mercado Pago | 236 | 0.72% |
Shipping Carriers Distribution
UPS leads with 23.4% among AI-verified physical stores (5,640 stores) , followed by USPS (20.9%) and DHL (12.9%) .
Base: 19,098 AI-verified physical stores with detectable shipping carriers (16.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
5,640 stores
5,040 stores
3,110 stores
2,804 stores
1,670 stores
970 stores
938 stores
858 stores
620 stores
611 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 5640 | 23.38% |
| USPS | 5040 | 20.90% |
| DHL | 3110 | 12.89% |
| FedEx | 2804 | 11.63% |
| Giaohangnhanh | 1670 | 6.92% |
| Royal Mail | 970 | 4.02% |
| DPD | 938 | 3.89% |
| Australia Post | 858 | 3.56% |
| ePacket | 620 | 2.57% |
| GLS | 611 | 2.53% |
| Canada Post | 502 | 2.08% |
| TNT | 357 | 1.48% |
| Hermes | 351 | 1.46% |
| Correios | 338 | 1.40% |
| Estes | 311 | 1.29% |
Store Launch Timeline
Over the past 12 months, 15,124 new stores were launched in Handlebars , with the highest activity in 2025-11 (1,032 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,032 stores launched
1,047 stores launched
1,059 stores launched
1,113 stores launched
1,415 stores launched
1,218 stores launched
1,476 stores launched
2,213 stores launched
1,718 stores launched
1,118 stores launched
1,106 stores launched
609 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1032 | 6.82% |
| 2025-10 | 1047 | 6.92% |
| 2025-09 | 1059 | 7.00% |
| 2025-08 | 1113 | 7.36% |
| 2025-07 | 1415 | 9.36% |
| 2025-06 | 1218 | 8.05% |
| 2025-05 | 1476 | 9.76% |
| 2025-04 | 2213 | 14.63% |
| 2025-03 | 1718 | 11.36% |
| 2025-02 | 1118 | 7.39% |
| 2025-01 | 1106 | 7.31% |
| 2024-12 | 609 | 4.03% |
Active Stores by Launch Year
Currently, 92,851 active stores in Handlebars are tracked in our database , with the most stores launched in 2025 (14,519 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,519 active stores
9,256 active stores
6,262 active stores
5,744 active stores
6,885 active stores
7,501 active stores
5,480 active stores
5,243 active stores
5,372 active stores
3,252 active stores
2,901 active stores
2,680 active stores
2,954 active stores
1,863 active stores
1,880 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 14519 | 15.64% |
| 2024 | 9256 | 9.97% |
| 2023 | 6262 | 6.74% |
| 2022 | 5744 | 6.19% |
| 2021 | 6885 | 7.42% |
| 2020 | 7501 | 8.08% |
| 2019 | 5480 | 5.90% |
| 2018 | 5243 | 5.65% |
| 2017 | 5372 | 5.79% |
| 2016 | 3252 | 3.50% |
| 2015 | 2901 | 3.12% |
| 2014 | 2680 | 2.89% |
| 2013 | 2954 | 3.18% |
| 2012 | 1863 | 2.01% |
| 2011 | 1880 | 2.02% |
| 2010 | 1434 | 1.54% |
| 2009 | 1342 | 1.45% |
| 2008 | 1084 | 1.17% |
| 2007 | 973 | 1.05% |
| 2006 | 751 | 0.81% |
| 2005 | 663 | 0.71% |
| 2004 | 926 | 1.00% |
| 2003 | 719 | 0.77% |
| 2002 | 651 | 0.70% |
| 2001 | 695 | 0.75% |
| 2000 | 584 | 0.63% |
| 1999 | 514 | 0.55% |
| 1998 | 355 | 0.38% |
| 1997 | 203 | 0.22% |
| 1996 | 136 | 0.15% |
| 1995 | 29 | 0.03% |
Geographic Distribution
United States leads with 37.6% (27,868 AI-verified stores) , followed by Turkey (14.8%) and United Kingdom (7.0%) .
Base: 74,069 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
27,868 AI-verified stores
10,926 AI-verified stores
5,176 AI-verified stores
4,935 AI-verified stores
3,974 AI-verified stores
3,770 AI-verified stores
3,312 AI-verified stores
1,713 AI-verified stores
1,576 AI-verified stores
1,570 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 27868 | 37.62% |
| Turkey | 10926 | 14.75% |
| United Kingdom | 5176 | 6.99% |
| India | 4935 | 6.66% |
| Vietnam | 3974 | 5.37% |
| Canada | 3770 | 5.09% |
| Australia | 3312 | 4.47% |
| Pakistan | 1713 | 2.31% |
| Italy | 1576 | 2.13% |
| Germany | 1570 | 2.12% |
| France | 1490 | 2.01% |
| Spain | 1197 | 1.62% |
| Mexico | 1078 | 1.46% |
| Brazil | 1033 | 1.39% |
| Netherlands | 943 | 1.27% |
| United Arab Emirates | 776 | 1.05% |
| Russia | 773 | 1.04% |
| New Zealand | 671 | 0.91% |
| Romania | 654 | 0.88% |
| South Africa | 634 | 0.86% |
Featured Stores
Discover the strongest performers and newest entrants in Handlebars's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Baby & Toddler
WooCommerce — Clothing & Accessories
Custom
Custom
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 113.4k | 100.00% |
| Emails | 55.9k | 49.26% |
| Phones | 24.2k | 21.35% |
| Ecommerce platform | 113.2k | 99.75% |
| Couriers | 19.1k | 16.84% |
| Payment Providers | 19.5k | 17.19% |
| Categories | 89.3k | 78.74% |
| Social Media | 75.7k | 66.69% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Handlebars E-commerce Database to:
Gain actionable insights into 97.8k physical stores in Handlebars.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Handlebars online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Handlebars E-commerce Database?
-
Our database covers over 97.8k Handlebars physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 31.2% among stores with at least one detectable social profile (54,669 stores) , followed by Instagram (30.6%) and YouTube (10.4%) .
Base: 75,656 stores with any detectable social profile (66.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
54,669 stores
53,718 stores
18,304 stores
17,342 stores
10,598 stores
6,956 stores
5,877 stores
5,187 stores
2,343 stores
501 stores
Visual Distribution