Google Sign-in Technology Adoption in E-commerce
Discover 34.5k verified e-commerce stores using Google Sign-in. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 65.2k domains. 34.5k verified as active stores with physical delivery.
· · Next full refresh: May 2026
34.5k verified active stores out of 65.2k detected · 53.0% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 67.2% of stores with physical delivery (22,840 stores) , followed by Custom (15.6%) and OpenCart (5.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
22,840 stores
5,294 stores
2,011 stores
918 stores
777 stores
688 stores
664 stores
421 stores
103 stores
58 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 22840 | 67.16% |
| Custom | 5294 | 15.57% |
| OpenCart | 2011 | 5.91% |
| MakeWebEasy | 918 | 2.70% |
| PrestaShop | 777 | 2.28% |
| Shopify | 688 | 2.02% |
| Magento | 664 | 1.95% |
| Comarch e-Sklep | 421 | 1.24% |
| Sky-Shop | 103 | 0.30% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 58 | 0.17% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 57 | 0.17% |
| Shoppub | 54 | 0.16% |
| SAP Commerce Cloud | 44 | 0.13% |
| C2TI | 43 | 0.13% |
| Sellingo | 35 | 0.10% |
All Stores Distribution
WooCommerce holds 77.4% share of all Google Sign-in e-commerce stores (48,191) , with Custom at 8.5% and OpenCart at 3.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
48,191 stores
5,294 stores
2,163 stores
3,293 stores
865 stores
762 stores
697 stores
462 stores
103 stores
125 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 48191 | 77.38% |
| Custom | 5294 | 8.50% |
| OpenCart | 2163 | 3.47% |
| MakeWebEasy | 3293 | 5.29% |
| PrestaShop | 865 | 1.39% |
| Shopify | 762 | 1.22% |
| Magento | 697 | 1.12% |
| Comarch e-Sklep | 462 | 0.74% |
| Sky-Shop | 103 | 0.17% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 125 | 0.20% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 128 | 0.21% |
| Shoppub | 54 | 0.09% |
| SAP Commerce Cloud | 51 | 0.08% |
| C2TI | 51 | 0.08% |
| Sellingo | 36 | 0.06% |
Categories Distribution
Health & Beauty leads with 16.3% of all stores (4,991 stores) , followed by Clothing & Accessories (15.2%) and Food & Beverages (11.4%) .
Base: 30,674 AI-verified stores with physical delivery and detected product categories (88.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,991 stores
4,667 stores
3,483 stores
2,670 stores
2,267 stores
1,679 stores
1,569 stores
1,556 stores
1,441 stores
1,314 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4991 | 16.27% |
| Clothing & Accessories | 4667 | 15.21% |
| Food & Beverages | 3483 | 11.35% |
| Electronics & Technology | 2670 | 8.70% |
| Home & Garden | 2267 | 7.39% |
| Sporting Goods & Outdoor Gear | 1679 | 5.47% |
| Business & Industrial | 1569 | 5.12% |
| Vehicles & Parts | 1556 | 5.07% |
| Arts & Entertainment | 1441 | 4.70% |
| Gifts & Special Occasions | 1314 | 4.28% |
| Tools & Hardware | 1257 | 4.10% |
| Jewelry & Watches | 1125 | 3.67% |
| Toys & Games | 1072 | 3.49% |
| Furniture & Home Decor | 1026 | 3.34% |
| Books & Media | 557 | 1.82% |
Payment Providers Distribution
PayPal leads with 28.2% among AI-verified physical stores (4,499 stores) , followed by MasterCard (13.8%) and Stripe Connect (11.7%) .
Base: 13,529 AI-verified physical stores with detectable payment providers (20.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,499 stores
2,205 stores
1,868 stores
1,500 stores
1,100 stores
1,064 stores
837 stores
757 stores
353 stores
348 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4499 | 28.17% |
| MasterCard | 2205 | 13.81% |
| Stripe Connect | 1868 | 11.70% |
| American Express | 1500 | 9.39% |
| Apple Pay | 1100 | 6.89% |
| Google Pay | 1064 | 6.66% |
| Klarna | 837 | 5.24% |
| VISA | 757 | 4.74% |
| Mercado Pago | 353 | 2.21% |
| Quaderno | 348 | 2.18% |
| Bolt | 322 | 2.02% |
| PayU | 300 | 1.88% |
| Przelewy24 | 290 | 1.82% |
| Razorpay | 273 | 1.71% |
| JCB | 254 | 1.59% |
Shipping Carriers Distribution
UPS leads with 19.0% among AI-verified physical stores (1,701 stores) , followed by DHL (17.9%) and FedEx (10.8%) .
Base: 8,682 AI-verified physical stores with detectable shipping carriers (13.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1701 | 19.04% |
| DHL | 1597 | 17.87% |
| FedEx | 965 | 10.80% |
| DPD | 945 | 10.58% |
| USPS | 695 | 7.78% |
| GLS | 586 | 6.56% |
| InPost | 441 | 4.94% |
| Correios | 379 | 4.24% |
| Estes | 336 | 3.76% |
| Colissimo | 252 | 2.82% |
| TNT | 246 | 2.75% |
| Correos | 211 | 2.36% |
| Royal Mail | 208 | 2.33% |
| Delhivery | 196 | 2.19% |
| Hermes | 177 | 1.98% |
Store Launch Timeline
Over the past 12 months, 7,667 new stores were launched in Google Sign-in , with the highest activity in 2026-03 (428 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
428 stores launched
325 stores launched
557 stores launched
559 stores launched
657 stores launched
835 stores launched
676 stores launched
649 stores launched
899 stores launched
759 stores launched
899 stores launched
424 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 428 | 5.58% |
| 2026-02 | 325 | 4.24% |
| 2026-01 | 557 | 7.26% |
| 2025-12 | 559 | 7.29% |
| 2025-11 | 657 | 8.57% |
| 2025-10 | 835 | 10.89% |
| 2025-09 | 676 | 8.82% |
| 2025-08 | 649 | 8.46% |
| 2025-07 | 899 | 11.73% |
| 2025-06 | 759 | 9.90% |
| 2025-05 | 899 | 11.73% |
| 2025-04 | 424 | 5.53% |
Active Stores by Launch Year
Currently, 34,322 active stores in Google Sign-in are tracked in our database , with the most stores launched in 2026 (1,316 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,316 active stores
8,753 active stores
4,599 active stores
2,732 active stores
2,036 active stores
2,150 active stores
2,063 active stores
1,370 active stores
1,492 active stores
1,209 active stores
687 active stores
610 active stores
726 active stores
844 active stores
511 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1316 | 3.83% |
| 2025 | 8753 | 25.50% |
| 2024 | 4599 | 13.40% |
| 2023 | 2732 | 7.96% |
| 2022 | 2036 | 5.93% |
| 2021 | 2150 | 6.26% |
| 2020 | 2063 | 6.01% |
| 2019 | 1370 | 3.99% |
| 2018 | 1492 | 4.35% |
| 2017 | 1209 | 3.52% |
| 2016 | 687 | 2.00% |
| 2015 | 610 | 1.78% |
| 2014 | 726 | 2.12% |
| 2013 | 844 | 2.46% |
| 2012 | 511 | 1.49% |
| 2011 | 482 | 1.40% |
| 2010 | 518 | 1.51% |
| 2009 | 342 | 1.00% |
| 2008 | 286 | 0.83% |
| 2007 | 237 | 0.69% |
| 2006 | 166 | 0.48% |
| 2005 | 179 | 0.52% |
| 2004 | 203 | 0.59% |
| 2003 | 160 | 0.47% |
| 2002 | 149 | 0.43% |
| 2001 | 156 | 0.45% |
| 2000 | 133 | 0.39% |
| 1999 | 83 | 0.24% |
| 1998 | 68 | 0.20% |
| 1997 | 30 | 0.09% |
| 1996 | 27 | 0.08% |
| 1995 | 5 | 0.01% |
Geographic Distribution
United States leads with 18.4% (4,135 AI-verified stores) , followed by India (13.8%) and Brazil (6.4%) .
Base: 22,521 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,135 AI-verified stores
3,115 AI-verified stores
1,445 AI-verified stores
1,232 AI-verified stores
1,194 AI-verified stores
1,185 AI-verified stores
1,166 AI-verified stores
1,012 AI-verified stores
1,003 AI-verified stores
926 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4135 | 18.36% |
| India | 3115 | 13.83% |
| Brazil | 1445 | 6.42% |
| Italy | 1232 | 5.47% |
| Poland | 1194 | 5.30% |
| France | 1185 | 5.26% |
| Turkey | 1166 | 5.18% |
| United Kingdom | 1012 | 4.49% |
| Spain | 1003 | 4.45% |
| Thailand | 926 | 4.11% |
| Vietnam | 845 | 3.75% |
| Indonesia | 711 | 3.16% |
| Ukraine | 662 | 2.94% |
| Germany | 644 | 2.86% |
| Pakistan | 630 | 2.80% |
| China | 603 | 2.68% |
| Romania | 533 | 2.37% |
| South Africa | 525 | 2.33% |
| Netherlands | 513 | 2.28% |
| Australia | 442 | 1.96% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom - Tools & Hardware
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
Custom - Toys & Games
WooCommerce - Health & Beauty
WooCommerce - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 65.2k | 100.00% |
| Emails | 36.6k | 56.17% |
| Phones | 12.8k | 19.62% |
| Ecommerce platform | 64.7k | 99.23% |
| Couriers | 8.7k | 13.32% |
| Payment Providers | 13.5k | 20.76% |
| Categories | 33.3k | 51.04% |
| Social Media | 50.0k | 76.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Sign-in e-commerce landscape:
Analyze 34.5k verified e-commerce stores on Google Sign-in - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Sign-in e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Sign-in e-commerce intelligence?
-
We track 34.5k verified Google Sign-in e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.3% among stores with at least one detectable social profile (23,088 stores) , followed by Instagram (25.8%) and YouTube (11.4%) .
Base: 49,967 stores with any detectable social profile (76.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,088 stores
20,382 stores
9,020 stores
5,773 stores
4,422 stores
4,287 stores
3,994 stores
3,931 stores
3,800 stores
156 stores
Visual Distribution