Google Sign-in Technology Adoption in E-commerce
Discover 31.6k verified e-commerce stores using Google Sign-in. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 58.2k domains. 31.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
31.6k verified active stores out of 58.2k detected · 54.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 68.2% of stores with physical delivery (21,522 stores) , followed by Custom (14.7%) and OpenCart (4.8%) .
Base: 31,570 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,522 stores
4,639 stores
1,527 stores
900 stores
724 stores
644 stores
549 stores
384 stores
114 stores
56 stores
Visual Distribution
21,522 stores
4,639 stores
1,527 stores
900 stores
724 stores
644 stores
549 stores
384 stores
114 stores
56 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 21522 | 68.17% |
| Custom | 4639 | 14.69% |
| OpenCart | 1527 | 4.84% |
| MakeWebEasy | 900 | 2.85% |
| PrestaShop | 724 | 2.29% |
| Magento | 644 | 2.04% |
| Shopify | 549 | 1.74% |
| Comarch e-Sklep | 384 | 1.22% |
| Sky-Shop | 114 | 0.36% |
| Shoppub | 56 | 0.18% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 76.8% share of detected Google Sign-in e-commerce signals (44,681) , with Custom at 8.0% and OpenCart at 2.8% (June 2026) .
Base: 58,171 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
44,681 websites
4,639 websites
1,644 websites
3,169 websites
787 websites
672 websites
594 websites
426 websites
114 websites
56 websites
Visual Distribution
44,681 websites
4,639 websites
1,644 websites
3,169 websites
787 websites
672 websites
594 websites
426 websites
114 websites
56 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 44681 | 76.81% |
| Custom | 4639 | 7.97% |
| OpenCart | 1644 | 2.83% |
| MakeWebEasy | 3169 | 5.45% |
| PrestaShop | 787 | 1.35% |
| Magento | 672 | 1.16% |
| Shopify | 594 | 1.02% |
| Comarch e-Sklep | 426 | 0.73% |
| Sky-Shop | 114 | 0.20% |
| Shoppub | 56 | 0.10% |
Categories Distribution
Health & Beauty stores with 14.6% of all stores (4,613 stores) , followed by Clothing & Accessories (13.3%) and Food & Beverages (10.3%) .
Base: 31,570 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,613 stores
4,186 stores
3,262 stores
2,362 stores
2,123 stores
1,526 stores
1,502 stores
1,394 stores
1,368 stores
1,189 stores
Visual Distribution
4,613 stores
4,186 stores
3,262 stores
2,362 stores
2,123 stores
1,526 stores
1,502 stores
1,394 stores
1,368 stores
1,189 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4613 | 14.61% |
| Clothing & Accessories | 4186 | 13.26% |
| Food & Beverages | 3262 | 10.33% |
| Electronics & Technology | 2362 | 7.48% |
| Home & Garden | 2123 | 6.72% |
| Business & Industrial | 1526 | 4.83% |
| Sporting Goods & Outdoor Gear | 1502 | 4.76% |
| Arts & Entertainment | 1394 | 4.42% |
| Vehicles & Parts | 1368 | 4.33% |
| Tools & Hardware | 1189 | 3.77% |
Payment Providers Distribution
PayPal accounts for 30.3% of displayed detection occurrences (4,233 occurrences) , followed by MasterCard (15.0%) and Stripe Connect (12.7%) .
Base: 13,975 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,233 occurrences
2,101 occurrences
1,772 occurrences
1,380 occurrences
1,093 occurrences
1,076 occurrences
813 occurrences
777 occurrences
378 occurrences
352 occurrences
Visual Distribution
4,233 occurrences
2,101 occurrences
1,772 occurrences
1,380 occurrences
1,093 occurrences
1,076 occurrences
813 occurrences
777 occurrences
378 occurrences
352 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4233 | 30.29% |
| MasterCard | 2101 | 15.03% |
| Stripe Connect | 1772 | 12.68% |
| American Express | 1380 | 9.87% |
| Apple Pay | 1093 | 7.82% |
| Google Pay | 1076 | 7.70% |
| Klarna | 813 | 5.82% |
| VISA | 777 | 5.56% |
| Mercado Pago | 378 | 2.70% |
| Quaderno | 352 | 2.52% |
Shipping Carriers Distribution
UPS accounts for 21.4% of displayed detection occurrences (1,627 occurrences) , followed by DHL (20.0%) and DPD (12.2%) .
Base: 7,598 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,627 occurrences
1,522 occurrences
926 occurrences
917 occurrences
646 occurrences
582 occurrences
448 occurrences
371 occurrences
319 occurrences
240 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1627 | 21.41% |
| DHL | 1522 | 20.03% |
| DPD | 926 | 12.19% |
| FedEx | 917 | 12.07% |
| USPS | 646 | 8.50% |
| GLS | 582 | 7.66% |
| InPost | 448 | 5.90% |
| Correios | 371 | 4.88% |
| Estes | 319 | 4.20% |
| TNT | 240 | 3.16% |
Store Launch Timeline
Over the past 12 months, 6,127 new stores were launched in Google Sign-in , with the highest activity in 2026-05 (315 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
315 stores launched
348 stores launched
410 stores launched
313 stores launched
553 stores launched
506 stores launched
583 stores launched
786 stores launched
588 stores launched
597 stores launched
819 stores launched
309 stores launched
Monthly Trend
5.1% of last 12 months
5.7% of last 12 months
6.7% of last 12 months
5.1% of last 12 months
9.0% of last 12 months
8.3% of last 12 months
9.5% of last 12 months
12.8% of last 12 months
9.6% of last 12 months
9.7% of last 12 months
13.4% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 315 | 5.14% |
| 2026-04 | 348 | 5.68% |
| 2026-03 | 410 | 6.69% |
| 2026-02 | 313 | 5.11% |
| 2026-01 | 553 | 9.03% |
| 2025-12 | 506 | 8.26% |
| 2025-11 | 583 | 9.52% |
| 2025-10 | 786 | 12.83% |
| 2025-09 | 588 | 9.60% |
| 2025-08 | 597 | 9.74% |
| 2025-07 | 819 | 13.37% |
| 2025-06 | 309 | 5.04% |
Active Stores by Launch Year
Currently, 31,393 active stores in Google Sign-in are tracked in our database , with the most stores launched in 2026 (1,954 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,954 active stores
7,350 active stores
4,070 active stores
2,484 active stores
1,842 active stores
1,917 active stores
1,893 active stores
1,268 active stores
1,361 active stores
1,134 active stores
643 active stores
576 active stores
668 active stores
750 active stores
458 active stores
Distribution by Launch Year
6.2% of tracked active stores
23.4% of tracked active stores
13.0% of tracked active stores
7.9% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
4.0% of tracked active stores
4.3% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1954 | 6.22% |
| 2025 | 7350 | 23.41% |
| 2024 | 4070 | 12.96% |
| 2023 | 2484 | 7.91% |
| 2022 | 1842 | 5.87% |
| 2021 | 1917 | 6.11% |
| 2020 | 1893 | 6.03% |
| 2019 | 1268 | 4.04% |
| 2018 | 1361 | 4.34% |
| 2017 | 1134 | 3.61% |
| 2016 | 643 | 2.05% |
| 2015 | 576 | 1.83% |
| 2014 | 668 | 2.13% |
| 2013 | 750 | 2.39% |
| 2012 | 458 | 1.46% |
Geographic Distribution
United States stores with 11.1% (3,519 active verified stores) , followed by India (9.3%) and Brazil (4.4%) .
Base: 31,570 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,519 active verified stores
2,926 active verified stores
1,374 active verified stores
1,180 active verified stores
1,133 active verified stores
1,117 active verified stores
1,089 active verified stores
1,019 active verified stores
950 active verified stores
900 active verified stores
Visual Distribution
3,519 active verified stores
2,926 active verified stores
1,374 active verified stores
1,180 active verified stores
1,133 active verified stores
1,117 active verified stores
1,089 active verified stores
1,019 active verified stores
950 active verified stores
900 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3519 | 11.15% |
| India | 2926 | 9.27% |
| Brazil | 1374 | 4.35% |
| Italy | 1180 | 3.74% |
| Poland | 1133 | 3.59% |
| Turkey | 1117 | 3.54% |
| France | 1089 | 3.45% |
| Spain | 1019 | 3.23% |
| United Kingdom | 950 | 3.01% |
| Thailand | 900 | 2.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Gifts & Special Occasions
Custom - Sporting Goods & Outdoor Gear
Shopify - Books & Media
Custom - Baby & Toddler
New Stores
Recently launched stores detected by ShopRank in the last full month.
MakeWebEasy - Electronics & Technology
WooCommerce - Jewelry & Watches
WooCommerce - Gifts & Special Occasions
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 58.2k | 100.00% |
| Emails | 32.5k | 55.92% |
| Phones | 28.4k | 48.86% |
| Ecommerce platform | 57.7k | 99.11% |
| Couriers | 8.1k | 13.99% |
| Payment Providers | 12.7k | 21.88% |
| Categories | 30.4k | 52.30% |
| Social Media | 45.2k | 77.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Sign-in e-commerce landscape:
Analyze 31.6k verified e-commerce stores on Google Sign-in - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Sign-in e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Sign-in e-commerce intelligence?
-
We track 31.6k verified Google Sign-in e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.9% of displayed detection occurrences (21,380 occurrences) , followed by Instagram (25.9%) and YouTube (11.5%) .
Base: 74,024 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,380 occurrences
19,171 occurrences
8,517 occurrences
5,477 occurrences
4,157 occurrences
4,084 occurrences
3,783 occurrences
3,659 occurrences
3,644 occurrences
152 occurrences
Visual Distribution
21,380 occurrences
19,171 occurrences
8,517 occurrences
5,477 occurrences
4,157 occurrences
4,084 occurrences
3,783 occurrences
3,659 occurrences
3,644 occurrences
152 occurrences