Google Publisher Tag Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using Google Publisher Tag. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.1k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 3.1k detected · 35.9% verification rate
E-commerce Platforms Distribution
Custom stores with 60.4% of stores with physical delivery (662 stores) , followed by WooCommerce (21.4%) and Shopify (8.9%) .
Base: 1,096 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
662 stores
234 stores
97 stores
31 stores
12 stores
10 stores
9 stores
8 stores
6 stores
3 stores
Visual Distribution
662 stores
234 stores
97 stores
31 stores
12 stores
10 stores
9 stores
8 stores
6 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 662 | 60.40% |
| WooCommerce | 234 | 21.35% |
| Shopify | 97 | 8.85% |
| Magento | 31 | 2.83% |
| BigCommerce | 12 | 1.09% |
| VirtueMart | 10 | 0.91% |
| VTEX | 9 | 0.82% |
| PrestaShop | 8 | 0.73% |
| Salesforce Commerce Cloud | 6 | 0.55% |
| ShopPHP | 3 | 0.27% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 21.7% share of detected Google Publisher Tag e-commerce signals (662) , with WooCommerce at 46.2% and Shopify at 5.4% (June 2026) .
Base: 3,050 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
662 websites
1,410 websites
165 websites
97 websites
20 websites
53 websites
13 websites
9 websites
7 websites
10 websites
Visual Distribution
662 websites
1,410 websites
165 websites
97 websites
20 websites
53 websites
13 websites
9 websites
7 websites
10 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 662 | 21.70% |
| WooCommerce | 1410 | 46.23% |
| Shopify | 165 | 5.41% |
| Magento | 97 | 3.18% |
| BigCommerce | 20 | 0.66% |
| VirtueMart | 53 | 1.74% |
| VTEX | 13 | 0.43% |
| PrestaShop | 9 | 0.30% |
| Salesforce Commerce Cloud | 7 | 0.23% |
| ShopPHP | 10 | 0.33% |
Categories Distribution
Clothing & Accessories stores with 23.6% of all stores (259 stores) , followed by Business & Industrial (15.2%) and Health & Beauty (10.9%) .
Base: 1,096 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
259 stores
167 stores
120 stores
55 stores
55 stores
52 stores
41 stores
34 stores
30 stores
28 stores
Visual Distribution
259 stores
167 stores
120 stores
55 stores
55 stores
52 stores
41 stores
34 stores
30 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 259 | 23.63% |
| Business & Industrial | 167 | 15.24% |
| Health & Beauty | 120 | 10.95% |
| Sporting Goods & Outdoor Gear | 55 | 5.02% |
| Food & Beverages | 55 | 5.02% |
| Electronics & Technology | 52 | 4.74% |
| Home & Garden | 41 | 3.74% |
| Toys & Games | 34 | 3.10% |
| Furniture & Home Decor | 30 | 2.74% |
| Gifts & Special Occasions | 28 | 2.55% |
Payment Providers Distribution
PayPal accounts for 25.1% of displayed detection occurrences (75 occurrences) , followed by American Express (17.1%) and MasterCard (16.7%) .
Base: 299 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
75 occurrences
51 occurrences
50 occurrences
36 occurrences
27 occurrences
20 occurrences
16 occurrences
12 occurrences
8 occurrences
4 occurrences
Visual Distribution
75 occurrences
51 occurrences
50 occurrences
36 occurrences
27 occurrences
20 occurrences
16 occurrences
12 occurrences
8 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 75 | 25.08% |
| American Express | 51 | 17.06% |
| MasterCard | 50 | 16.72% |
| Apple Pay | 36 | 12.04% |
| Google Pay | 27 | 9.03% |
| VISA | 20 | 6.69% |
| Stripe Connect | 16 | 5.35% |
| Bolt | 12 | 4.01% |
| JCB | 8 | 2.68% |
| Klarna | 4 | 1.34% |
Shipping Carriers Distribution
UPS accounts for 19.8% of displayed detection occurrences (39 occurrences) , followed by FedEx (16.2%) and USPS (14.7%) .
Base: 197 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
39 occurrences
32 occurrences
29 occurrences
24 occurrences
16 occurrences
13 occurrences
13 occurrences
13 occurrences
11 occurrences
7 occurrences
Visual Distribution
39 occurrences
32 occurrences
29 occurrences
24 occurrences
16 occurrences
13 occurrences
13 occurrences
13 occurrences
11 occurrences
7 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 39 | 19.80% |
| FedEx | 32 | 16.24% |
| USPS | 29 | 14.72% |
| DHL | 24 | 12.18% |
| Aramex | 16 | 8.12% |
| JCEX | 13 | 6.60% |
| 4PX | 13 | 6.60% |
| S.F. Express | 13 | 6.60% |
| GLS | 11 | 5.58% |
| Canada Post | 7 | 3.55% |
Store Launch Timeline
Over the past 12 months, 204 new stores were launched in Google Publisher Tag , with the highest activity in 2026-05 (24 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24 stores launched
31 stores launched
30 stores launched
15 stores launched
22 stores launched
11 stores launched
11 stores launched
20 stores launched
12 stores launched
11 stores launched
11 stores launched
6 stores launched
Monthly Trend
11.8% of last 12 months
15.2% of last 12 months
14.7% of last 12 months
7.4% of last 12 months
10.8% of last 12 months
5.4% of last 12 months
5.4% of last 12 months
9.8% of last 12 months
5.9% of last 12 months
5.4% of last 12 months
5.4% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 24 | 11.76% |
| 2026-04 | 31 | 15.20% |
| 2026-03 | 30 | 14.71% |
| 2026-02 | 15 | 7.35% |
| 2026-01 | 22 | 10.78% |
| 2025-12 | 11 | 5.39% |
| 2025-11 | 11 | 5.39% |
| 2025-10 | 20 | 9.80% |
| 2025-09 | 12 | 5.88% |
| 2025-08 | 11 | 5.39% |
| 2025-07 | 11 | 5.39% |
| 2025-06 | 6 | 2.94% |
Active Stores by Launch Year
Currently, 1,006 active stores in Google Publisher Tag are tracked in our database , with the most stores launched in 2026 (128 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
128 active stores
146 active stores
62 active stores
42 active stores
58 active stores
43 active stores
42 active stores
32 active stores
51 active stores
57 active stores
43 active stores
25 active stores
30 active stores
38 active stores
23 active stores
Distribution by Launch Year
12.7% of tracked active stores
14.5% of tracked active stores
6.2% of tracked active stores
4.2% of tracked active stores
5.8% of tracked active stores
4.3% of tracked active stores
4.2% of tracked active stores
3.2% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
4.3% of tracked active stores
2.5% of tracked active stores
3.0% of tracked active stores
3.8% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 128 | 12.72% |
| 2025 | 146 | 14.51% |
| 2024 | 62 | 6.16% |
| 2023 | 42 | 4.17% |
| 2022 | 58 | 5.77% |
| 2021 | 43 | 4.27% |
| 2020 | 42 | 4.17% |
| 2019 | 32 | 3.18% |
| 2018 | 51 | 5.07% |
| 2017 | 57 | 5.67% |
| 2016 | 43 | 4.27% |
| 2015 | 25 | 2.49% |
| 2014 | 30 | 2.98% |
| 2013 | 38 | 3.78% |
| 2012 | 23 | 2.29% |
Geographic Distribution
India stores with 19.4% (213 active verified stores) , followed by United States (17.2%) and Indonesia (14.1%) .
Base: 1,096 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
213 active verified stores
189 active verified stores
155 active verified stores
35 active verified stores
32 active verified stores
23 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
18 active verified stores
Visual Distribution
213 active verified stores
189 active verified stores
155 active verified stores
35 active verified stores
32 active verified stores
23 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
18 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 213 | 19.43% |
| United States | 189 | 17.24% |
| Indonesia | 155 | 14.14% |
| Canada | 35 | 3.19% |
| United Kingdom | 32 | 2.92% |
| France | 23 | 2.10% |
| Germany | 21 | 1.92% |
| Japan | 19 | 1.73% |
| Turkey | 18 | 1.64% |
| Australia | 18 | 1.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Salesforce Commerce Cloud
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Tools & Hardware
Custom - Electronics & Technology
Custom - Electronics & Technology
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1k | 100.00% |
| Emails | 1.2k | 38.72% |
| Phones | 1.1k | 36.03% |
| Ecommerce platform | 2.7k | 89.97% |
| Couriers | 450 | 14.75% |
| Payment Providers | 632 | 20.72% |
| Categories | 1k | 32.85% |
| Social Media | 2.1k | 67.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Publisher Tag e-commerce landscape:
Analyze 1.1k verified e-commerce stores on Google Publisher Tag - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Publisher Tag e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Publisher Tag e-commerce intelligence?
-
We track 1.1k verified Google Publisher Tag e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.5% of displayed detection occurrences (537 occurrences) , followed by Instagram (20.6%) and Twitter (16.1%) .
Base: 2,286 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
537 occurrences
470 occurrences
368 occurrences
364 occurrences
199 occurrences
110 occurrences
105 occurrences
95 occurrences
23 occurrences
15 occurrences
Visual Distribution
537 occurrences
470 occurrences
368 occurrences
364 occurrences
199 occurrences
110 occurrences
105 occurrences
95 occurrences
23 occurrences
15 occurrences