Google Pay Technology Adoption in E-commerce
Discover 1.4m verified e-commerce stores using Google Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.5m domains. 1.4m verified as active stores with physical delivery.
· · Next full refresh: March 2026
1.4m verified active stores out of 1.5m detected · 94.6% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.3% of stores with physical delivery (1,398,992 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,398,992 stores
2,906 stores
2,340 stores
1,012 stores
1,002 stores
568 stores
550 stores
486 stores
196 stores
128 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1398992 | 99.33% |
| WooCommerce | 2906 | 0.21% |
| Custom | 2340 | 0.17% |
| plentymarkets, plentyShop LTS | 1012 | 0.07% |
| plentyShop LTS, plentymarkets | 1002 | 0.07% |
| Zoorix, Shopify | 568 | 0.04% |
| Shopify, Zoorix | 550 | 0.04% |
| PrestaShop | 486 | 0.03% |
| OpenCart | 196 | 0.01% |
| Gambio | 128 | 0.01% |
| Magento | 54 | 0.00% |
| Salesforce Commerce Cloud | 44 | 0.00% |
| Shopify, UpsellPlus | 37 | 0.00% |
| Shopify, OpenCart | 35 | 0.00% |
| TargetBay, Shopify | 30 | 0.00% |
All Stores Distribution
Shopify holds 99.2% share of all Google Pay e-commerce stores (1,476,809) , with WooCommerce at 0.3% and Custom at 0.2% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,476,809 stores
4,937 stores
2,340 stores
1,026 stores
1,023 stores
613 stores
596 stores
509 stores
198 stores
210 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1476809 | 99.21% |
| WooCommerce | 4937 | 0.33% |
| Custom | 2340 | 0.16% |
| plentymarkets, plentyShop LTS | 1026 | 0.07% |
| plentyShop LTS, plentymarkets | 1023 | 0.07% |
| Zoorix, Shopify | 613 | 0.04% |
| Shopify, Zoorix | 596 | 0.04% |
| PrestaShop | 509 | 0.03% |
| OpenCart | 198 | 0.01% |
| Gambio | 210 | 0.01% |
| Magento | 94 | 0.01% |
| Salesforce Commerce Cloud | 49 | 0.00% |
| Shopify, UpsellPlus | 37 | 0.00% |
| Shopify, OpenCart | 35 | 0.00% |
| TargetBay, Shopify | 30 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.4% of all stores (327,302 stores) , followed by Health & Beauty (17.4%) and Jewelry & Watches (7.9%) .
Base: 978,524 AI-verified stores with physical delivery and detected product categories (69.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
327,302 stores
170,246 stores
77,084 stores
73,769 stores
48,211 stores
45,629 stores
38,894 stores
35,395 stores
31,505 stores
31,048 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 327302 | 33.45% |
| Health & Beauty | 170246 | 17.40% |
| Jewelry & Watches | 77084 | 7.88% |
| Food & Beverages | 73769 | 7.54% |
| Home & Garden | 48211 | 4.93% |
| Arts & Entertainment | 45629 | 4.66% |
| Electronics & Technology | 38894 | 3.97% |
| Gifts & Special Occasions | 35395 | 3.62% |
| Sporting Goods & Outdoor Gear | 31505 | 3.22% |
| Pets & Pet Supplies | 31048 | 3.17% |
| Furniture & Home Decor | 30409 | 3.11% |
| Vehicles & Parts | 22360 | 2.29% |
| Toys & Games | 19721 | 2.02% |
| Baby & Toddler | 14497 | 1.48% |
| Books & Media | 12454 | 1.27% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (114,646 stores) , followed by American Express (12.1%) and Apple Pay (11.3%) .
Base: 207,315 AI-verified physical stores with detectable payment providers (13.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
114,646 stores
56,458 stores
52,796 stores
47,461 stores
46,148 stores
44,442 stores
36,507 stores
15,580 stores
11,673 stores
9,260 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 114646 | 24.61% |
| American Express | 56458 | 12.12% |
| Apple Pay | 52796 | 11.33% |
| Klarna | 47461 | 10.19% |
| Google Pay | 46148 | 9.91% |
| Stripe Connect | 44442 | 9.54% |
| MasterCard | 36507 | 7.84% |
| VISA | 15580 | 3.34% |
| Amazon Pay | 11673 | 2.51% |
| Bolt | 9260 | 1.99% |
| Bancontact | 8025 | 1.72% |
| JCB | 6280 | 1.35% |
| Amazon Payments | 6275 | 1.35% |
| Paddle | 5206 | 1.12% |
| UnionPay | 5080 | 1.09% |
Shipping Carriers Distribution
USPS leads with 21.0% among AI-verified physical stores (71,294 stores) , followed by UPS (19.3%) and DHL (18.0%) .
Base: 215,004 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
71,294 stores
65,476 stores
61,215 stores
37,537 stores
23,586 stores
18,384 stores
16,407 stores
10,908 stores
9,373 stores
6,236 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 71294 | 20.98% |
| UPS | 65476 | 19.27% |
| DHL | 61215 | 18.02% |
| FedEx | 37537 | 11.05% |
| Royal Mail | 23586 | 6.94% |
| DPD | 18384 | 5.41% |
| Australia Post | 16407 | 4.83% |
| GLS | 10908 | 3.21% |
| Canada Post | 9373 | 2.76% |
| Hermes | 6236 | 1.84% |
| PostNL | 5380 | 1.58% |
| Deutsche Post | 5071 | 1.49% |
| TNT | 3242 | 0.95% |
| Correos | 2823 | 0.83% |
| Evri | 2815 | 0.83% |
Store Launch Timeline
Over the past 12 months, 437,912 new stores were launched in Google Pay , with the highest activity in 2026-01 (32,833 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
32,833 stores launched
29,338 stores launched
31,136 stores launched
36,418 stores launched
40,288 stores launched
43,169 stores launched
46,071 stores launched
36,787 stores launched
42,054 stores launched
38,319 stores launched
40,279 stores launched
21,220 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 32833 | 7.50% |
| 2025-12 | 29338 | 6.70% |
| 2025-11 | 31136 | 7.11% |
| 2025-10 | 36418 | 8.32% |
| 2025-09 | 40288 | 9.20% |
| 2025-08 | 43169 | 9.86% |
| 2025-07 | 46071 | 10.52% |
| 2025-06 | 36787 | 8.40% |
| 2025-05 | 42054 | 9.60% |
| 2025-04 | 38319 | 8.75% |
| 2025-03 | 40279 | 9.20% |
| 2025-02 | 21220 | 4.85% |
Active Stores by Launch Year
Currently, 1,400,599 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (32,989 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32,989 active stores
433,444 active stores
190,122 active stores
132,274 active stores
98,778 active stores
99,664 active stores
90,900 active stores
51,672 active stores
50,442 active stores
34,849 active stores
19,108 active stores
17,067 active stores
18,847 active stores
25,419 active stores
12,753 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32989 | 2.36% |
| 2025 | 433444 | 30.95% |
| 2024 | 190122 | 13.57% |
| 2023 | 132274 | 9.44% |
| 2022 | 98778 | 7.05% |
| 2021 | 99664 | 7.12% |
| 2020 | 90900 | 6.49% |
| 2019 | 51672 | 3.69% |
| 2018 | 50442 | 3.60% |
| 2017 | 34849 | 2.49% |
| 2016 | 19108 | 1.36% |
| 2015 | 17067 | 1.22% |
| 2014 | 18847 | 1.35% |
| 2013 | 25419 | 1.81% |
| 2012 | 12753 | 0.91% |
| 2011 | 15706 | 1.12% |
| 2010 | 10669 | 0.76% |
| 2009 | 9266 | 0.66% |
| 2008 | 7452 | 0.53% |
| 2007 | 6737 | 0.48% |
| 2006 | 5056 | 0.36% |
| 2005 | 4709 | 0.34% |
| 2004 | 7129 | 0.51% |
| 2003 | 5117 | 0.37% |
| 2002 | 4317 | 0.31% |
| 2001 | 5352 | 0.38% |
| 2000 | 3616 | 0.26% |
| 1999 | 3014 | 0.22% |
| 1998 | 2030 | 0.14% |
| 1997 | 1087 | 0.08% |
| 1996 | 812 | 0.06% |
| 1995 | 202 | 0.01% |
Geographic Distribution
United States leads with 49.2% (641,631 AI-verified stores) , followed by United Kingdom (11.7%) and Australia (6.7%) .
Base: 1,304,557 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
641,631 AI-verified stores
152,323 AI-verified stores
87,476 AI-verified stores
80,125 AI-verified stores
76,088 AI-verified stores
39,242 AI-verified stores
36,084 AI-verified stores
35,779 AI-verified stores
21,725 AI-verified stores
18,341 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 641631 | 49.18% |
| United Kingdom | 152323 | 11.68% |
| Australia | 87476 | 6.71% |
| Canada | 80125 | 6.14% |
| Germany | 76088 | 5.83% |
| Italy | 39242 | 3.01% |
| Netherlands | 36084 | 2.77% |
| Spain | 35779 | 2.74% |
| Japan | 21725 | 1.67% |
| Hong Kong | 18341 | 1.41% |
| France | 15965 | 1.22% |
| Sweden | 15886 | 1.22% |
| New Zealand | 14939 | 1.15% |
| Switzerland | 13248 | 1.02% |
| Mexico | 10703 | 0.82% |
| Poland | 10658 | 0.82% |
| Belgium | 10149 | 0.78% |
| Portugal | 8251 | 0.63% |
| Ireland | 8192 | 0.63% |
| Denmark | 7752 | 0.59% |
Featured Stores
Newest entrants in Google Pay's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Gifts & Special Occasions
Shopify - Electronics & Technology
Shopify
Shopify - Tools & Hardware
Shopify - Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5m | 100.00% |
| Emails | 669.4k | 44.96% |
| Phones | 128.8k | 8.65% |
| Ecommerce platform | 1.5m | 100.00% |
| Couriers | 215.0k | 14.44% |
| Payment Providers | 207.3k | 13.92% |
| Categories | 1.0m | 68.28% |
| Social Media | 870.0k | 58.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Google Pay E-commerce Database to:
Gain actionable insights into 1.4m verified e-commerce stores on Google Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Pay E-commerce Database?
-
Our database covers over 1.4m verified Google Pay e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.5% among stores with at least one detectable social profile (770,377 stores) , followed by Facebook (26.3%) and TikTok (14.0%) .
Base: 870,014 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
770,377 stores
571,610 stores
304,277 stores
198,203 stores
136,870 stores
108,242 stores
34,578 stores
33,163 stores
10,432 stores
4,188 stores
Visual Distribution