Google PageSpeed Technology Adoption in E-commerce
Discover 16.9k verified e-commerce stores using Google PageSpeed. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 27.2k domains. 16.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
16.9k verified active stores out of 27.2k detected · 62.2% verification rate
E-commerce Platforms Distribution
Custom stores with 38.3% of stores with physical delivery (6,471 stores) , followed by WooCommerce (35.5%) and 1C-Bitrix (5.8%) .
Base: 16,896 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,471 stores
5,990 stores
980 stores
979 stores
798 stores
397 stores
188 stores
160 stores
135 stores
126 stores
Visual Distribution
6,471 stores
5,990 stores
980 stores
979 stores
798 stores
397 stores
188 stores
160 stores
135 stores
126 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6471 | 38.30% |
| WooCommerce | 5990 | 35.45% |
| 1C-Bitrix | 980 | 5.80% |
| OpenCart | 979 | 5.79% |
| PrestaShop | 798 | 4.72% |
| Magento | 397 | 2.35% |
| Shopware | 188 | 1.11% |
| Vilkas Store, ePages | 160 | 0.95% |
| ePages, Vilkas Store | 135 | 0.80% |
| VirtueMart | 126 | 0.75% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 23.8% share of detected Google PageSpeed e-commerce signals (6,471) , with WooCommerce at 52.9% and 1C-Bitrix at 6.5% (June 2026) .
Base: 27,176 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
6,471 websites
14,368 websites
1,760 websites
1,113 websites
874 websites
468 websites
201 websites
166 websites
140 websites
191 websites
Visual Distribution
6,471 websites
14,368 websites
1,760 websites
1,113 websites
874 websites
468 websites
201 websites
166 websites
140 websites
191 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 6471 | 23.81% |
| WooCommerce | 14368 | 52.87% |
| 1C-Bitrix | 1760 | 6.48% |
| OpenCart | 1113 | 4.10% |
| PrestaShop | 874 | 3.22% |
| Magento | 468 | 1.72% |
| Shopware | 201 | 0.74% |
| Vilkas Store, ePages | 166 | 0.61% |
| ePages, Vilkas Store | 140 | 0.52% |
| VirtueMart | 191 | 0.70% |
Categories Distribution
Food & Beverages stores with 12.2% of all stores (2,068 stores) , followed by Health & Beauty (10.0%) and Clothing & Accessories (9.6%) .
Base: 16,896 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,068 stores
1,684 stores
1,618 stores
1,559 stores
1,407 stores
1,213 stores
914 stores
887 stores
759 stores
629 stores
Visual Distribution
2,068 stores
1,684 stores
1,618 stores
1,559 stores
1,407 stores
1,213 stores
914 stores
887 stores
759 stores
629 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2068 | 12.24% |
| Health & Beauty | 1684 | 9.97% |
| Clothing & Accessories | 1618 | 9.58% |
| Tools & Hardware | 1559 | 9.23% |
| Home & Garden | 1407 | 8.33% |
| Electronics & Technology | 1213 | 7.18% |
| Business & Industrial | 914 | 5.41% |
| Sporting Goods & Outdoor Gear | 887 | 5.25% |
| Vehicles & Parts | 759 | 4.49% |
| Furniture & Home Decor | 629 | 3.72% |
Payment Providers Distribution
PayPal accounts for 24.5% of displayed detection occurrences (844 occurrences) , followed by MasterCard (19.5%) and VISA (10.6%) .
Base: 3,451 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
844 occurrences
672 occurrences
366 occurrences
365 occurrences
237 occurrences
226 occurrences
225 occurrences
202 occurrences
190 occurrences
124 occurrences
Visual Distribution
844 occurrences
672 occurrences
366 occurrences
365 occurrences
237 occurrences
226 occurrences
225 occurrences
202 occurrences
190 occurrences
124 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 844 | 24.46% |
| MasterCard | 672 | 19.47% |
| VISA | 366 | 10.61% |
| Klarna | 365 | 10.58% |
| Stripe Connect | 237 | 6.87% |
| Apple Pay | 226 | 6.55% |
| JCB | 225 | 6.52% |
| American Express | 202 | 5.85% |
| Google Pay | 190 | 5.51% |
| SEPA | 124 | 3.59% |
Shipping Carriers Distribution
DHL accounts for 20.9% of displayed detection occurrences (417 occurrences) , followed by СДЭК (17.7%) and Почта России (17.4%) .
Base: 1,998 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
417 occurrences
354 occurrences
347 occurrences
253 occurrences
197 occurrences
190 occurrences
75 occurrences
58 occurrences
55 occurrences
52 occurrences
Visual Distribution
417 occurrences
354 occurrences
347 occurrences
253 occurrences
197 occurrences
190 occurrences
75 occurrences
58 occurrences
55 occurrences
52 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 417 | 20.87% |
| СДЭК | 354 | 17.72% |
| Почта России | 347 | 17.37% |
| UPS | 253 | 12.66% |
| DPD | 197 | 9.86% |
| GLS | 190 | 9.51% |
| FedEx | 75 | 3.75% |
| Hermes | 58 | 2.90% |
| Deutsche Post | 55 | 2.75% |
| USPS | 52 | 2.60% |
Store Launch Timeline
Over the past 12 months, 1,049 new stores were launched in Google PageSpeed , with the highest activity in 2026-05 (79 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
79 stores launched
88 stores launched
107 stores launched
94 stores launched
81 stores launched
89 stores launched
98 stores launched
81 stores launched
111 stores launched
76 stores launched
104 stores launched
41 stores launched
Monthly Trend
7.5% of last 12 months
8.4% of last 12 months
10.2% of last 12 months
9.0% of last 12 months
7.7% of last 12 months
8.5% of last 12 months
9.3% of last 12 months
7.7% of last 12 months
10.6% of last 12 months
7.2% of last 12 months
9.9% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 79 | 7.53% |
| 2026-04 | 88 | 8.39% |
| 2026-03 | 107 | 10.20% |
| 2026-02 | 94 | 8.96% |
| 2026-01 | 81 | 7.72% |
| 2025-12 | 89 | 8.48% |
| 2025-11 | 98 | 9.34% |
| 2025-10 | 81 | 7.72% |
| 2025-09 | 111 | 10.58% |
| 2025-08 | 76 | 7.24% |
| 2025-07 | 104 | 9.91% |
| 2025-06 | 41 | 3.91% |
Active Stores by Launch Year
Currently, 16,825 active stores in Google PageSpeed are tracked in our database , with the most stores launched in 2026 (453 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
453 active stores
1,042 active stores
1,112 active stores
981 active stores
974 active stores
1,165 active stores
1,336 active stores
1,111 active stores
1,305 active stores
1,058 active stores
752 active stores
596 active stores
549 active stores
782 active stores
483 active stores
Distribution by Launch Year
2.7% of tracked active stores
6.2% of tracked active stores
6.6% of tracked active stores
5.8% of tracked active stores
5.8% of tracked active stores
6.9% of tracked active stores
7.9% of tracked active stores
6.6% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
4.5% of tracked active stores
3.5% of tracked active stores
3.3% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 453 | 2.69% |
| 2025 | 1042 | 6.19% |
| 2024 | 1112 | 6.61% |
| 2023 | 981 | 5.83% |
| 2022 | 974 | 5.79% |
| 2021 | 1165 | 6.92% |
| 2020 | 1336 | 7.94% |
| 2019 | 1111 | 6.60% |
| 2018 | 1305 | 7.76% |
| 2017 | 1058 | 6.29% |
| 2016 | 752 | 4.47% |
| 2015 | 596 | 3.54% |
| 2014 | 549 | 3.26% |
| 2013 | 782 | 4.65% |
| 2012 | 483 | 2.87% |
Geographic Distribution
Ukraine stores with 22.6% (3,825 active verified stores) , followed by Russia (12.4%) and Japan (11.7%) .
Base: 16,896 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,825 active verified stores
2,087 active verified stores
1,971 active verified stores
1,044 active verified stores
759 active verified stores
488 active verified stores
377 active verified stores
376 active verified stores
341 active verified stores
302 active verified stores
Visual Distribution
3,825 active verified stores
2,087 active verified stores
1,971 active verified stores
1,044 active verified stores
759 active verified stores
488 active verified stores
377 active verified stores
376 active verified stores
341 active verified stores
302 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Ukraine | 3825 | 22.64% |
| Russia | 2087 | 12.35% |
| Japan | 1971 | 11.67% |
| Germany | 1044 | 6.18% |
| United States | 759 | 4.49% |
| Spain | 488 | 2.89% |
| France | 377 | 2.23% |
| Italy | 376 | 2.23% |
| United Kingdom | 341 | 2.02% |
| Finland | 302 | 1.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Jewelry & Watches
OpenCart - Health & Beauty
Custom - Arts & Entertainment
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom
Custom - Toys & Games
Magento
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 27.2k | 100.00% |
| Emails | 9.4k | 34.68% |
| Phones | 16.1k | 59.36% |
| Ecommerce platform | 26.9k | 99.04% |
| Couriers | 2.2k | 8.12% |
| Payment Providers | 2.7k | 9.85% |
| Categories | 16k | 58.77% |
| Social Media | 16.3k | 59.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google PageSpeed e-commerce landscape:
Analyze 16.9k verified e-commerce stores on Google PageSpeed - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google PageSpeed e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google PageSpeed e-commerce intelligence?
-
We track 16.9k verified Google PageSpeed e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (7,629 occurrences) , followed by Instagram (30.1%) and YouTube (12.7%) .
Base: 24,506 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,629 occurrences
7,377 occurrences
3,104 occurrences
1,715 occurrences
1,198 occurrences
1,063 occurrences
1,005 occurrences
890 occurrences
494 occurrences
31 occurrences
Visual Distribution
7,629 occurrences
7,377 occurrences
3,104 occurrences
1,715 occurrences
1,198 occurrences
1,063 occurrences
1,005 occurrences
890 occurrences
494 occurrences
31 occurrences