Google Maps Technology Adoption in E-commerce

Discover 218.2k verified e-commerce stores using Google Maps. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 593.3k domains. 218.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

218.2k verified active stores out of 593.3k detected · 36.8% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 56.0% of stores with physical delivery (118,576 stores) , followed by Custom (23.8%) and Shopify (10.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

118,576 stores

Custom 23.8%

50,325 stores

Shopify 10.4%

22,069 stores

8,569 stores

3,202 stores

1,866 stores

1,648 stores

Satu 0.6%

1,293 stores

685 stores

654 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Google Maps
Platform Stores with Physical Delivery Percentage
WooCommerce 118576 56.04%
Custom 50325 23.78%
Shopify 22069 10.43%
PrestaShop 8569 4.05%
Salesforce Commerce Cloud 3202 1.51%
Magento 1866 0.88%
OpenCart 1648 0.78%
Satu 1293 0.61%
Shoper 685 0.32%
1C-Bitrix 654 0.31%
BASE 554 0.26%
Welcart 546 0.26%
ePages 537 0.25%
Shoptet 535 0.25%
BigCommerce 524 0.25%

Categories Distribution

Food & Beverages leads with 14.7% of all stores (25,818 stores) , followed by Clothing & Accessories (14.2%) and Health & Beauty (13.7%) .

Base: 176,179 AI-verified stores with physical delivery and detected product categories (80.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 14.7%

25,818 stores

Clothing & Accessories 14.2%

25,042 stores

Health & Beauty 13.7%

24,161 stores

Electronics & Technology 9.0%

15,880 stores

Furniture & Home Decor 7.3%

12,790 stores

Home & Garden 7.1%

12,555 stores

Gifts & Special Occasions 5.6%

9,848 stores

Business & Industrial 5.3%

9,361 stores

Tools & Hardware 5.2%

9,208 stores

Vehicles & Parts 5.2%

9,128 stores

Visual Distribution

Distribution of top 10 Google Maps store categories (March 2026)
Distribution of categories in Google Maps e-commerce stores
Category Number of Stores Percentage
Food & Beverages 25818 14.65%
Clothing & Accessories 25042 14.21%
Health & Beauty 24161 13.71%
Electronics & Technology 15880 9.01%
Furniture & Home Decor 12790 7.26%
Home & Garden 12555 7.13%
Gifts & Special Occasions 9848 5.59%
Business & Industrial 9361 5.31%
Tools & Hardware 9208 5.23%
Vehicles & Parts 9128 5.18%
Jewelry & Watches 6952 3.95%
Sporting Goods & Outdoor Gear 6904 3.92%
Pets & Pet Supplies 3289 1.87%
Arts & Entertainment 3205 1.82%
Toys & Games 2038 1.16%

Payment Providers Distribution

PayPal leads with 24.7% among AI-verified physical stores (15,327 stores) , followed by MasterCard (16.9%) and American Express (11.5%) .

Base: 68,714 AI-verified physical stores with detectable payment providers (11.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.7%

15,327 stores

10,516 stores

7,142 stores

5,549 stores

VISA 8.4%

5,222 stores

3,336 stores

3,129 stores

2,775 stores

Bolt 3.6%

2,260 stores

JCB 3.4%

2,132 stores

Visual Distribution

Distribution of top 10 Google Maps payment providers (March 2026)
Distribution of payment providers in Google Maps e-commerce stores
Payment Provider Store Count Market Share
PayPal 15327 24.68%
MasterCard 10516 16.94%
American Express 7142 11.50%
Stripe Connect 5549 8.94%
VISA 5222 8.41%
Apple Pay 3336 5.37%
Google Pay 3129 5.04%
Klarna 2775 4.47%
Bolt 2260 3.64%
JCB 2132 3.43%
Mercado Pago 1117 1.80%
Przelewy24 1045 1.68%
PayU 904 1.46%
Amazon Pay 876 1.41%
Bancontact 762 1.23%

Shipping Carriers Distribution

UPS leads with 19.3% among AI-verified physical stores (7,638 stores) , followed by DHL (14.4%) and DPD (11.0%) .

Base: 52,081 AI-verified physical stores with detectable shipping carriers (8.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.3%

7,638 stores

DHL 14.4%

5,716 stores

DPD 11.0%

4,346 stores

GLS 9.2%

3,658 stores

FedEx 8.2%

3,232 stores

USPS 7.5%

2,953 stores

2,285 stores

1,857 stores

1,311 stores

TNT 3.2%

1,275 stores

Visual Distribution

Distribution of top 10 Google Maps shipping carriers (March 2026)
Distribution of shipping carriers in Google Maps e-commerce stores
Shipping Carrier Store Count Market Share
UPS 7638 19.31%
DHL 5716 14.45%
DPD 4346 10.99%
GLS 3658 9.25%
FedEx 3232 8.17%
USPS 2953 7.46%
Почта России 2285 5.78%
Giaohangnhanh 1857 4.69%
Colissimo 1311 3.31%
TNT 1275 3.22%
InPost 1232 3.11%
Correos 1091 2.76%
Royal Mail 1044 2.64%
СДЭК 971 2.45%
Estes 949 2.40%

Store Launch Timeline

Over the past 12 months, 38,373 new stores were launched in Google Maps , with the highest activity in 2026-02 (2,438 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.4%

2,438 stores launched

2026-01 9.1%

3,510 stores launched

2025-12 8.4%

3,232 stores launched

2025-11 9.2%

3,517 stores launched

2025-10 9.1%

3,489 stores launched

2025-09 10.6%

4,078 stores launched

2025-08 8.3%

3,194 stores launched

2025-07 9.2%

3,545 stores launched

2025-06 7.6%

2,900 stores launched

2025-05 8.5%

3,275 stores launched

2025-04 7.0%

2,690 stores launched

2025-03 6.5%

2,505 stores launched

Monthly Trend

Monthly store launches in Google Maps (March 2026)
Monthly store launches in Google Maps over the past 12 months
Month Stores Launched Percentage
2026-02 2438 6.35%
2026-01 3510 9.15%
2025-12 3232 8.42%
2025-11 3517 9.17%
2025-10 3489 9.09%
2025-09 4078 10.63%
2025-08 3194 8.32%
2025-07 3545 9.24%
2025-06 2900 7.56%
2025-05 3275 8.53%
2025-04 2690 7.01%
2025-03 2505 6.53%

Active Stores by Launch Year

Currently, 217,084 active stores in Google Maps are tracked in our database , with the most stores launched in 2026 (5,959 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

5,959 active stores

2025 16.9%

36,654 active stores

2024 9.6%

20,848 active stores

2023 7.3%

15,752 active stores

2022 6.1%

13,134 active stores

2021 6.8%

14,793 active stores

2020 7.1%

15,432 active stores

2019 4.9%

10,657 active stores

2018 5.5%

12,026 active stores

2017 4.7%

10,253 active stores

2016 3.0%

6,442 active stores

2015 2.4%

5,226 active stores

2014 2.4%

5,127 active stores

2013 3.5%

7,581 active stores

2012 2.0%

4,348 active stores

Distribution by Launch Year

Active stores in Google Maps by original launch year (March 2026)
Active stores in Google Maps by launch year
Launch Year Active Stores Percentage
2026 5959 2.75%
2025 36654 16.88%
2024 20848 9.60%
2023 15752 7.26%
2022 13134 6.05%
2021 14793 6.81%
2020 15432 7.11%
2019 10657 4.91%
2018 12026 5.54%
2017 10253 4.72%
2016 6442 2.97%
2015 5226 2.41%
2014 5127 2.36%
2013 7581 3.49%
2012 4348 2.00%
2011 4280 1.97%
2010 3786 1.74%
2009 3424 1.58%
2008 2879 1.33%
2007 2763 1.27%
2006 1901 0.88%
2005 1761 0.81%
2004 2251 1.04%
2003 1918 0.88%
2002 1784 0.82%
2001 2208 1.02%
2000 1462 0.67%
1999 1114 0.51%
1998 712 0.33%
1997 370 0.17%
1996 189 0.09%
1995 50 0.02%

Social Media Usage

Facebook leads with 32.0% among stores with at least one detectable social profile (132,330 stores) , followed by Instagram (26.3%) and YouTube (10.5%) .

Base: 413,753 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.0%

132,330 stores

Instagram 26.3%

108,863 stores

YouTube 10.5%

43,581 stores

Twitter 7.5%

30,907 stores

TikTok 5.5%

22,939 stores

LinkedIn 5.3%

21,761 stores

Pinterest 4.5%

18,615 stores

WhatsApp 4.2%

17,301 stores

X 3.4%

14,196 stores

Twitch 0.8%

3,361 stores

Visual Distribution

Distribution of social media platforms in Google Maps (March 2026)
Distribution of social media platforms in Google Maps e-commerce stores
Social Platform Store Count Market Share
Facebook 132330 31.98%
Instagram 108863 26.30%
YouTube 43581 10.53%
Twitter 30907 7.47%
TikTok 22939 5.54%
LinkedIn 21761 5.26%
Pinterest 18615 4.50%
WhatsApp 17301 4.18%
X 14196 3.43%
Twitch 3361 0.81%

Geographic Distribution

United States leads with 19.1% (27,683 AI-verified stores) , followed by Vietnam (11.2%) and Ukraine (6.6%) .

Base: 144,843 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

27,683 AI-verified stores

Vietnam 11.2%

16,273 AI-verified stores

9,597 AI-verified stores

India 6.4%

9,266 AI-verified stores

Spain 5.3%

7,639 AI-verified stores

7,186 AI-verified stores

7,166 AI-verified stores

Italy 4.7%

6,789 AI-verified stores

Japan 4.1%

5,950 AI-verified stores

4,993 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Maps (March 2026)
Geographic distribution of stores using Google Maps
Country AI-Verified Store Count Market Share
United States 27683 19.11%
Vietnam 16273 11.23%
Ukraine 9597 6.63%
India 9266 6.40%
Spain 7639 5.27%
France 7186 4.96%
United Kingdom 7166 4.95%
Italy 6789 4.69%
Japan 5950 4.11%
Russia 4993 3.45%
Indonesia 4965 3.43%
Iran 4772 3.29%
Canada 4753 3.28%
Brazil 4748 3.28%
Australia 4526 3.12%
Germany 4498 3.11%
Poland 4487 3.10%
Netherlands 3247 2.24%
Chile 3225 2.23%
Czechia 3080 2.13%

Data Coverage

Field Rows count Coverage
Website 593.3k 100.00%
Emails 399.4k 67.33%
Phones 186.6k 31.45%
Ecommerce platform 590.6k 99.55%
Couriers 52.1k 8.78%
Payment Providers 68.7k 11.58%
Categories 208.5k 35.14%
Social Media 413.8k 69.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Google Maps e-commerce landscape:

Analyze 218.2k verified e-commerce stores on Google Maps - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Google Maps e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Google Maps e-commerce intelligence?

We track 218.2k verified Google Maps e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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