Google Maps Technology Adoption in E-commerce

Discover 434.1k e-commerce stores using Google Maps. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 47.2% of stores with physical delivery (201,262 stores) , followed by WooCommerce (43.1%) and Shopify (4.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 47.2%

201,262 stores

183,785 stores

17,064 stores

9,474 stores

4,817 stores

2,137 stores

Satu 0.4%

1,852 stores

1,699 stores

1,184 stores

648 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Google Maps
Platform Stores with Physical Delivery Percentage
Custom 201262 47.18%
WooCommerce 183785 43.08%
Shopify 17064 4.00%
PrestaShop 9474 2.22%
Salesforce Commerce Cloud 4817 1.13%
Magento 2137 0.50%
Satu 1852 0.43%
OpenCart 1699 0.40%
1C-Bitrix 1184 0.28%
Shoper 648 0.15%
Welcart 619 0.15%
BigCommerce 573 0.13%
BASE 519 0.12%
Botble CMS 499 0.12%
Jumpseller 471 0.11%

All Stores Distribution

Custom holds 27.1% share of all Google Maps e-commerce stores (201,262) , with WooCommerce at 65.4% and Shopify at 2.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 27.1%

201,262 stores

484,802 stores

20,928 stores

11,077 stores

5,902 stores

3,645 stores

Satu 0.3%

2,046 stores

2,436 stores

4,555 stores

659 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Google Maps
Platform Total Stores Percentage
Custom 201262 27.13%
WooCommerce 484802 65.35%
Shopify 20928 2.82%
PrestaShop 11077 1.49%
Salesforce Commerce Cloud 5902 0.80%
Magento 3645 0.49%
Satu 2046 0.28%
OpenCart 2436 0.33%
1C-Bitrix 4555 0.61%
Shoper 659 0.09%
Welcart 1096 0.15%
BigCommerce 721 0.10%
BASE 645 0.09%
Botble CMS 1546 0.21%
Jumpseller 496 0.07%

Categories Distribution

Food & Beverages leads with 14.5% of all stores (47,138 stores) , followed by Health & Beauty (12.3%) and Vehicles & Parts (10.6%) .

Top 10 Categories

Food & Beverages 14.5%

47,138 stores

Health & Beauty 12.3%

40,097 stores

Vehicles & Parts 10.6%

34,571 stores

Clothing & Accessories 9.9%

32,278 stores

Business & Industrial 9.1%

29,527 stores

Electronics & Technology 8.2%

26,828 stores

Home & Garden 7.6%

24,870 stores

Furniture & Home Decor 7.1%

23,246 stores

Tools & Hardware 5.4%

17,504 stores

Gifts & Special Occasions 4.8%

15,734 stores

Visual Distribution

Distribution of top 10 Google Maps store categories (December 2025)
Distribution of categories in Google Maps e-commerce stores
Category Number of Stores Percentage
Food & Beverages 47138 14.47%
Health & Beauty 40097 12.31%
Vehicles & Parts 34571 10.61%
Clothing & Accessories 32278 9.91%
Business & Industrial 29527 9.07%
Electronics & Technology 26828 8.24%
Home & Garden 24870 7.64%
Furniture & Home Decor 23246 7.14%
Tools & Hardware 17504 5.37%
Gifts & Special Occasions 15734 4.83%
Sporting Goods & Outdoor Gear 10521 3.23%
Jewelry & Watches 7628 2.34%
Arts & Entertainment 6778 2.08%
Pets & Pet Supplies 5761 1.77%
Books & Media 3218 0.99%

Payment Providers Distribution

PayPal leads with 22.6% among AI-verified physical stores (20,049 stores) , followed by MasterCard (19.1%) and American Express (15.6%) .

Base: 86,787 AI-verified physical stores with detectable payment providers (11.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.6%

20,049 stores

16,928 stores

13,820 stores

8,106 stores

VISA 7.4%

6,597 stores

4,214 stores

Bolt 4.2%

3,687 stores

JCB 3.9%

3,481 stores

3,405 stores

2,522 stores

Visual Distribution

Distribution of top 10 Google Maps payment providers (December 2025)
Distribution of payment providers in Google Maps e-commerce stores
Payment Provider Store Count Market Share
PayPal 20049 22.61%
MasterCard 16928 19.09%
American Express 13820 15.59%
Stripe Connect 8106 9.14%
VISA 6597 7.44%
Google Pay 4214 4.75%
Bolt 3687 4.16%
JCB 3481 3.93%
Apple Pay 3405 3.84%
Klarna 2522 2.84%
Paddle 1465 1.65%
Mercado Pago 1348 1.52%
Przelewy24 1069 1.21%
PayU 1040 1.17%
BitCoin 932 1.05%

Shipping Carriers Distribution

UPS leads with 20.7% among AI-verified physical stores (9,718 stores) , followed by DHL (12.3%) and GLS (10.0%) .

Base: 61,393 AI-verified physical stores with detectable shipping carriers (8.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.7%

9,718 stores

DHL 12.3%

5,745 stores

GLS 10.0%

4,675 stores

DPD 9.6%

4,510 stores

FedEx 8.2%

3,860 stores

USPS 7.4%

3,490 stores

2,885 stores

2,443 stores

1,713 stores

TNT 3.6%

1,703 stores

Visual Distribution

Distribution of top 10 Google Maps shipping carriers (December 2025)
Distribution of shipping carriers in Google Maps e-commerce stores
Shipping Carrier Store Count Market Share
UPS 9718 20.74%
DHL 5745 12.26%
GLS 4675 9.98%
DPD 4510 9.63%
FedEx 3860 8.24%
USPS 3490 7.45%
Почта России 2885 6.16%
Giaohangnhanh 2443 5.21%
Correos 1713 3.66%
TNT 1703 3.63%
Estes 1631 3.48%
InPost 1193 2.55%
Royal Mail 1183 2.52%
Colissimo 1111 2.37%
Hermes 996 2.13%

Store Launch Timeline

Over the past 12 months, 66,681 new stores were launched in Google Maps , with the highest activity in 2025-11 (6,606 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.9%

6,606 stores launched

2025-10 8.1%

5,406 stores launched

2025-09 8.5%

5,676 stores launched

2025-08 8.5%

5,700 stores launched

2025-07 9.4%

6,291 stores launched

2025-06 8.3%

5,539 stores launched

2025-05 9.3%

6,191 stores launched

2025-04 8.5%

5,654 stores launched

2025-03 9.0%

6,008 stores launched

2025-02 8.0%

5,315 stores launched

2025-01 8.5%

5,673 stores launched

2024-12 3.9%

2,622 stores launched

Monthly Trend

Monthly store launches in Google Maps (December 2025)
Monthly store launches in Google Maps over the past 12 months
Month Stores Launched Percentage
2025-11 6606 9.91%
2025-10 5406 8.11%
2025-09 5676 8.51%
2025-08 5700 8.55%
2025-07 6291 9.43%
2025-06 5539 8.31%
2025-05 6191 9.28%
2025-04 5654 8.48%
2025-03 6008 9.01%
2025-02 5315 7.97%
2025-01 5673 8.51%
2024-12 2622 3.93%

Active Stores by Launch Year

Currently, 431,391 active stores in Google Maps are tracked in our database , with the most stores launched in 2025 (64,087 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.9%

64,087 active stores

2024 10.6%

45,515 active stores

2023 7.7%

33,400 active stores

2022 6.6%

28,339 active stores

2021 7.1%

30,530 active stores

2020 7.3%

31,561 active stores

2019 5.3%

23,059 active stores

2018 5.9%

25,634 active stores

2017 4.9%

21,140 active stores

2016 3.0%

13,093 active stores

2015 2.5%

10,864 active stores

2014 2.5%

10,780 active stores

2013 3.5%

15,216 active stores

2012 2.1%

9,010 active stores

2011 2.0%

8,830 active stores

Distribution by Launch Year

Active stores in Google Maps by original launch year (December 2025)
Active stores in Google Maps by launch year
Launch Year Active Stores Percentage
2025 64087 14.86%
2024 45515 10.55%
2023 33400 7.74%
2022 28339 6.57%
2021 30530 7.08%
2020 31561 7.32%
2019 23059 5.35%
2018 25634 5.94%
2017 21140 4.90%
2016 13093 3.04%
2015 10864 2.52%
2014 10780 2.50%
2013 15216 3.53%
2012 9010 2.09%
2011 8830 2.05%
2010 7910 1.83%
2009 7371 1.71%
2008 6154 1.43%
2007 5796 1.34%
2006 4230 0.98%
2005 3894 0.90%
2004 4826 1.12%
2003 4089 0.95%
2002 3778 0.88%
2001 4355 1.01%
2000 3195 0.74%
1999 2265 0.53%
1998 1322 0.31%
1997 714 0.17%
1996 355 0.08%
1995 79 0.02%

Social Media Usage

Facebook leads with 33.2% among stores with at least one detectable social profile (245,045 stores) , followed by Instagram (26.6%) and YouTube (10.6%) .

Base: 517,483 stores with any detectable social profile (67.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.2%

245,045 stores

Instagram 26.6%

196,020 stores

YouTube 10.6%

77,948 stores

Twitter 8.7%

63,960 stores

LinkedIn 6.0%

44,441 stores

WhatsApp 4.9%

36,480 stores

TikTok 3.9%

28,593 stores

Pinterest 3.8%

28,095 stores

X 2.1%

15,312 stores

Vimeo 0.3%

1,966 stores

Visual Distribution

Distribution of social media platforms in Google Maps (December 2025)
Distribution of social media platforms in Google Maps e-commerce stores
Social Platform Store Count Market Share
Facebook 245045 33.21%
Instagram 196020 26.57%
YouTube 77948 10.56%
Twitter 63960 8.67%
LinkedIn 44441 6.02%
WhatsApp 36480 4.94%
TikTok 28593 3.88%
Pinterest 28095 3.81%
X 15312 2.08%
Vimeo 1966 0.27%

Geographic Distribution

United States leads with 17.4% (50,212 AI-verified stores) , followed by Vietnam (9.4%) and Spain (7.8%) .

Base: 287,964 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

50,212 AI-verified stores

27,107 AI-verified stores

Spain 7.8%

22,426 AI-verified stores

India 5.8%

16,733 AI-verified stores

15,280 AI-verified stores

Japan 5.3%

15,249 AI-verified stores

Iran 5.1%

14,673 AI-verified stores

13,492 AI-verified stores

12,194 AI-verified stores

10,995 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Maps (December 2025)
Geographic distribution of stores using Google Maps
Country AI-Verified Store Count Market Share
United States 50212 17.44%
Vietnam 27107 9.41%
Spain 22426 7.79%
India 16733 5.81%
United Kingdom 15280 5.31%
Japan 15249 5.30%
Iran 14673 5.10%
Ukraine 13492 4.69%
Turkey 12194 4.23%
France 10995 3.82%
Italy 10733 3.73%
Brazil 9913 3.44%
Indonesia 9606 3.34%
Russia 9590 3.33%
Poland 9230 3.21%
Canada 9142 3.17%
Mexico 8535 2.96%
Argentina 8095 2.81%
Australia 7704 2.68%
Chile 7055 2.45%

Dataset Coverage

Field Rows count Coverage
Website 763.5k 100.00%
Emails 520.2k 68.13%
Phones 241.3k 31.60%
Ecommerce platform 758.6k 99.35%
Couriers 61.4k 8.04%
Payment Providers 86.8k 11.37%
Categories 488.6k 63.99%
Social Media 517.5k 67.78%

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Frequently Asked Questions

What data is included in the Google Maps E-commerce Database?

Our database covers over 434.1k Google Maps physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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