Google Maps Technology Adoption in E-commerce
Discover 208.3k verified e-commerce stores using Google Maps. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 546.8k domains. 208.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
208.3k verified active stores out of 546.8k detected · 38.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 52.7% of stores with physical delivery (109,667 stores) , followed by Custom (25.7%) and Shopify (8.2%) .
Base: 208,254 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
109,667 stores
53,624 stores
17,023 stores
7,891 stores
1,725 stores
1,452 stores
979 stores
836 stores
789 stores
686 stores
Visual Distribution
109,667 stores
53,624 stores
17,023 stores
7,891 stores
1,725 stores
1,452 stores
979 stores
836 stores
789 stores
686 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 109667 | 52.66% |
| Custom | 53624 | 25.75% |
| Shopify | 17023 | 8.17% |
| PrestaShop | 7891 | 3.79% |
| Magento | 1725 | 0.83% |
| OpenCart | 1452 | 0.70% |
| Salesforce Commerce Cloud | 979 | 0.47% |
| Eshop-rychle | 836 | 0.40% |
| VirtueMart | 789 | 0.38% |
| Shoper | 686 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 75.8% share of detected Google Maps e-commerce signals (414,219) , with Custom at 9.8% and Shopify at 3.8% (June 2026) .
Base: 546,754 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
414,219 websites
53,624 websites
20,804 websites
9,275 websites
4,563 websites
2,113 websites
1,162 websites
887 websites
1,616 websites
698 websites
Visual Distribution
414,219 websites
53,624 websites
20,804 websites
9,275 websites
4,563 websites
2,113 websites
1,162 websites
887 websites
1,616 websites
698 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 414219 | 75.76% |
| Custom | 53624 | 9.81% |
| Shopify | 20804 | 3.81% |
| PrestaShop | 9275 | 1.70% |
| Magento | 4563 | 0.83% |
| OpenCart | 2113 | 0.39% |
| Salesforce Commerce Cloud | 1162 | 0.21% |
| Eshop-rychle | 887 | 0.16% |
| VirtueMart | 1616 | 0.30% |
| Shoper | 698 | 0.13% |
Categories Distribution
Food & Beverages stores with 14.0% of all stores (29,178 stores) , followed by Clothing & Accessories (10.0%) and Health & Beauty (9.9%) .
Base: 208,254 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
29,178 stores
20,739 stores
20,701 stores
17,210 stores
15,559 stores
13,391 stores
12,050 stores
11,963 stores
10,104 stores
9,256 stores
Visual Distribution
29,178 stores
20,739 stores
20,701 stores
17,210 stores
15,559 stores
13,391 stores
12,050 stores
11,963 stores
10,104 stores
9,256 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 29178 | 14.01% |
| Clothing & Accessories | 20739 | 9.96% |
| Health & Beauty | 20701 | 9.94% |
| Home & Garden | 17210 | 8.26% |
| Tools & Hardware | 15559 | 7.47% |
| Business & Industrial | 13391 | 6.43% |
| Electronics & Technology | 12050 | 5.79% |
| Sporting Goods & Outdoor Gear | 11963 | 5.74% |
| Gifts & Special Occasions | 10104 | 4.85% |
| Vehicles & Parts | 9256 | 4.44% |
Payment Providers Distribution
PayPal accounts for 26.1% of displayed detection occurrences (13,860 occurrences) , followed by MasterCard (18.7%) and American Express (12.3%) .
Base: 53,042 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,860 occurrences
9,925 occurrences
6,544 occurrences
5,153 occurrences
4,804 occurrences
3,218 occurrences
2,941 occurrences
2,414 occurrences
2,116 occurrences
2,067 occurrences
Visual Distribution
13,860 occurrences
9,925 occurrences
6,544 occurrences
5,153 occurrences
4,804 occurrences
3,218 occurrences
2,941 occurrences
2,414 occurrences
2,116 occurrences
2,067 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 13860 | 26.13% |
| MasterCard | 9925 | 18.71% |
| American Express | 6544 | 12.34% |
| Stripe Connect | 5153 | 9.71% |
| VISA | 4804 | 9.06% |
| Google Pay | 3218 | 6.07% |
| Apple Pay | 2941 | 5.54% |
| Klarna | 2414 | 4.55% |
| Bolt | 2116 | 3.99% |
| JCB | 2067 | 3.90% |
Shipping Carriers Distribution
UPS accounts for 21.4% of displayed detection occurrences (6,549 occurrences) , followed by DHL (16.5%) and DPD (13.4%) .
Base: 30,584 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,549 occurrences
5,060 occurrences
4,102 occurrences
3,428 occurrences
2,675 occurrences
2,300 occurrences
2,076 occurrences
1,889 occurrences
1,297 occurrences
1,208 occurrences
Visual Distribution
6,549 occurrences
5,060 occurrences
4,102 occurrences
3,428 occurrences
2,675 occurrences
2,300 occurrences
2,076 occurrences
1,889 occurrences
1,297 occurrences
1,208 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 6549 | 21.41% |
| DHL | 5060 | 16.54% |
| DPD | 4102 | 13.41% |
| GLS | 3428 | 11.21% |
| FedEx | 2675 | 8.75% |
| Giaohangnhanh | 2300 | 7.52% |
| USPS | 2076 | 6.79% |
| Почта России | 1889 | 6.18% |
| Colissimo | 1297 | 4.24% |
| InPost | 1208 | 3.95% |
Store Launch Timeline
Over the past 12 months, 29,466 new stores were launched in Google Maps , with the highest activity in 2026-05 (2,537 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,537 stores launched
2,639 stores launched
2,910 stores launched
1,915 stores launched
2,578 stores launched
2,420 stores launched
2,505 stores launched
2,546 stores launched
2,744 stores launched
2,730 stores launched
2,800 stores launched
1,142 stores launched
Monthly Trend
8.6% of last 12 months
9.0% of last 12 months
9.9% of last 12 months
6.5% of last 12 months
8.7% of last 12 months
8.2% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
9.3% of last 12 months
9.3% of last 12 months
9.5% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2537 | 8.61% |
| 2026-04 | 2639 | 8.96% |
| 2026-03 | 2910 | 9.88% |
| 2026-02 | 1915 | 6.50% |
| 2026-01 | 2578 | 8.75% |
| 2025-12 | 2420 | 8.21% |
| 2025-11 | 2505 | 8.50% |
| 2025-10 | 2546 | 8.64% |
| 2025-09 | 2744 | 9.31% |
| 2025-08 | 2730 | 9.26% |
| 2025-07 | 2800 | 9.50% |
| 2025-06 | 1142 | 3.88% |
Active Stores by Launch Year
Currently, 207,145 active stores in Google Maps are tracked in our database , with the most stores launched in 2026 (12,736 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,736 active stores
26,976 active stores
18,441 active stores
14,555 active stores
12,310 active stores
14,278 active stores
14,971 active stores
10,533 active stores
11,725 active stores
10,133 active stores
6,221 active stores
5,206 active stores
5,013 active stores
7,321 active stores
4,306 active stores
Distribution by Launch Year
6.1% of tracked active stores
13.0% of tracked active stores
8.9% of tracked active stores
7.0% of tracked active stores
5.9% of tracked active stores
6.9% of tracked active stores
7.2% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
4.9% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12736 | 6.15% |
| 2025 | 26976 | 13.02% |
| 2024 | 18441 | 8.90% |
| 2023 | 14555 | 7.03% |
| 2022 | 12310 | 5.94% |
| 2021 | 14278 | 6.89% |
| 2020 | 14971 | 7.23% |
| 2019 | 10533 | 5.08% |
| 2018 | 11725 | 5.66% |
| 2017 | 10133 | 4.89% |
| 2016 | 6221 | 3.00% |
| 2015 | 5206 | 2.51% |
| 2014 | 5013 | 2.42% |
| 2013 | 7321 | 3.53% |
| 2012 | 4306 | 2.08% |
Geographic Distribution
United States stores with 11.0% (22,828 active verified stores) , followed by Vietnam (9.2%) and Ukraine (4.3%) .
Base: 208,254 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
22,828 active verified stores
19,254 active verified stores
8,947 active verified stores
8,378 active verified stores
8,323 active verified stores
7,327 active verified stores
6,984 active verified stores
6,932 active verified stores
6,478 active verified stores
4,543 active verified stores
Visual Distribution
22,828 active verified stores
19,254 active verified stores
8,947 active verified stores
8,378 active verified stores
8,323 active verified stores
7,327 active verified stores
6,984 active verified stores
6,932 active verified stores
6,478 active verified stores
4,543 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 22828 | 10.96% |
| Vietnam | 19254 | 9.25% |
| Ukraine | 8947 | 4.30% |
| India | 8378 | 4.02% |
| Spain | 8323 | 4.00% |
| France | 7327 | 3.52% |
| Italy | 6984 | 3.35% |
| Japan | 6932 | 3.33% |
| United Kingdom | 6478 | 3.11% |
| Poland | 4543 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Furniture & Home Decor
Salesforce Commerce Cloud - Toys & Games
Kibo Commerce - Food & Beverages
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Health & Beauty
WooCommerce - Home & Garden
Custom - Food & Beverages
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 546.8k | 100.00% |
| Emails | 369.9k | 67.66% |
| Phones | 290.5k | 53.13% |
| Ecommerce platform | 543.3k | 99.37% |
| Couriers | 49.3k | 9.01% |
| Payment Providers | 65.7k | 12.02% |
| Categories | 210.2k | 38.44% |
| Social Media | 381.6k | 69.79% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Maps e-commerce landscape:
Analyze 208.3k verified e-commerce stores on Google Maps - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Maps e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Maps e-commerce intelligence?
-
We track 208.3k verified Google Maps e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.9% of displayed detection occurrences (125,418 occurrences) , followed by Instagram (27.0%) and YouTube (10.1%) .
Base: 370,372 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
125,418 occurrences
100,165 occurrences
37,418 occurrences
24,113 occurrences
19,412 occurrences
18,967 occurrences
16,463 occurrences
14,769 occurrences
12,810 occurrences
837 occurrences
Visual Distribution
125,418 occurrences
100,165 occurrences
37,418 occurrences
24,113 occurrences
19,412 occurrences
18,967 occurrences
16,463 occurrences
14,769 occurrences
12,810 occurrences
837 occurrences