GitBook Technology Adoption in E-commerce
Discover 270.0 e-commerce stores using GitBook. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 100.0% of stores with physical delivery (270 stores) , followed by Shopware (0.0%) and BASE (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
270 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 270 | 100.00% |
| Shopware | 0 | 0.00% |
| BASE | 0 | 0.00% |
| Tebex | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
All Stores Distribution
Custom holds 95.4% share of all GitBook e-commerce stores (270) , with Shopware at 1.1% and BASE at 1.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
270 stores
3 stores
3 stores
3 stores
1 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 270 | 95.41% |
| Shopware | 3 | 1.06% |
| BASE | 3 | 1.06% |
| Tebex | 3 | 1.06% |
| BigCommerce | 1 | 0.35% |
| SAP Commerce Cloud | 3 | 1.06% |
Categories Distribution
Electronics & Technology leads with 33.3% of all stores (36 stores) , followed by Health & Beauty (11.1%) and Tools & Hardware (7.4%) .
Top 10 Categories
36 stores
12 stores
8 stores
8 stores
7 stores
5 stores
5 stores
5 stores
5 stores
5 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 36 | 33.33% |
| Health & Beauty | 12 | 11.11% |
| Tools & Hardware | 8 | 7.41% |
| Food & Beverages | 8 | 7.41% |
| Business & Industrial | 7 | 6.48% |
| Sporting Goods & Outdoor Gear | 5 | 4.63% |
| Toys & Games | 5 | 4.63% |
| Arts & Entertainment | 5 | 4.63% |
| Collectibles & Hobbies | 5 | 4.63% |
| Clothing & Accessories | 5 | 4.63% |
| Vehicles & Parts | 4 | 3.70% |
| Home & Garden | 3 | 2.78% |
| Gifts & Special Occasions | 2 | 1.85% |
| Jewelry & Watches | 2 | 1.85% |
| Books & Media | 1 | 0.93% |
Payment Providers Distribution
Stripe Connect leads with 16.0% among AI-verified physical stores (12 stores) , followed by PayPal (10.7%) and BitCoin (10.7%) .
Base: 52 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12 stores
8 stores
8 stores
6 stores
6 stores
5 stores
5 stores
4 stores
4 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Stripe Connect | 12 | 16.00% |
| PayPal | 8 | 10.67% |
| BitCoin | 8 | 10.67% |
| Apple Pay | 6 | 8.00% |
| JCB | 6 | 8.00% |
| AliPay | 5 | 6.67% |
| Google Pay | 5 | 6.67% |
| American Express | 4 | 5.33% |
| VISA | 4 | 5.33% |
| Klarna | 4 | 5.33% |
| MasterCard | 3 | 4.00% |
| Braintree | 3 | 4.00% |
| SEPA | 3 | 4.00% |
| LiteCoin | 2 | 2.67% |
| Mollie | 2 | 2.67% |
Shipping Carriers Distribution
DHL leads with 20.0% among AI-verified physical stores (9 stores) , followed by UPS (17.8%) and Почта России (11.1%) .
Base: 45 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 9 | 20.00% |
| UPS | 8 | 17.78% |
| Почта России | 5 | 11.11% |
| СДЭК | 4 | 8.89% |
| TNT | 4 | 8.89% |
| FedEx | 4 | 8.89% |
| Correios | 2 | 4.44% |
| USPS | 2 | 4.44% |
| GLS | 1 | 2.22% |
| Colissimo | 1 | 2.22% |
| CTT | 1 | 2.22% |
| MRW | 1 | 2.22% |
| Hermes | 1 | 2.22% |
| DPD | 1 | 2.22% |
| Best Express | 1 | 2.22% |
Store Launch Timeline
Over the past 12 months, 25 new stores were launched in GitBook , with the highest activity in 2025-12 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
3 stores launched
2 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
4 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 7 | 28.00% |
| 2025-11 | 3 | 12.00% |
| 2025-10 | 2 | 8.00% |
| 2025-07 | 1 | 4.00% |
| 2025-06 | 1 | 4.00% |
| 2025-05 | 2 | 8.00% |
| 2025-04 | 1 | 4.00% |
| 2025-03 | 4 | 16.00% |
| 2025-02 | 4 | 16.00% |
Active Stores by Launch Year
Currently, 263 active stores in GitBook are tracked in our database , with the most stores launched in 2025 (27 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27 active stores
53 active stores
55 active stores
26 active stores
35 active stores
44 active stores
10 active stores
6 active stores
3 active stores
3 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 27 | 10.27% |
| 2024 | 53 | 20.15% |
| 2023 | 55 | 20.91% |
| 2022 | 26 | 9.89% |
| 2021 | 35 | 13.31% |
| 2020 | 44 | 16.73% |
| 2019 | 10 | 3.80% |
| 2018 | 6 | 2.28% |
| 2017 | 3 | 1.14% |
| 2016 | 3 | 1.14% |
| 2004 | 1 | 0.38% |
Geographic Distribution
Vietnam leads with 26.4% (28 AI-verified stores) , followed by United States (10.4%) and Russia (8.5%) .
Base: 106 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
28 AI-verified stores
11 AI-verified stores
9 AI-verified stores
7 AI-verified stores
7 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Vietnam | 28 | 26.42% |
| United States | 11 | 10.38% |
| Russia | 9 | 8.49% |
| Turkey | 7 | 6.60% |
| United Kingdom | 7 | 6.60% |
| Australia | 5 | 4.72% |
| France | 5 | 4.72% |
| China | 5 | 4.72% |
| Brazil | 4 | 3.77% |
| Spain | 3 | 2.83% |
| Indonesia | 3 | 2.83% |
| Poland | 3 | 2.83% |
| Japan | 2 | 1.89% |
| Iran | 2 | 1.89% |
| Slovakia | 2 | 1.89% |
| Chile | 2 | 1.89% |
| Ukraine | 2 | 1.89% |
| South Korea | 2 | 1.89% |
| Nepal | 2 | 1.89% |
| India | 2 | 1.89% |
Featured Stores
Discover the strongest performers and newest entrants in GitBook's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom - Electronics & Technology
Custom
Custom - Electronics & Technology
Custom - Tools & Hardware
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 303.0 | 100.00% |
| Emails | 8.0 | 2.64% |
| Phones | 5.0 | 1.65% |
| Ecommerce platform | 283.0 | 93.40% |
| Couriers | 45.0 | 14.85% |
| Payment Providers | 52.0 | 17.16% |
| Categories | 114.0 | 37.62% |
| Social Media | 40.0 | 13.20% |
Starter Package
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Maximize Your ROI
Use our detailed GitBook E-commerce Database to:
Gain actionable insights into 270.0 physical stores in GitBook.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at GitBook online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the GitBook E-commerce Database?
-
Our database covers over 270.0 GitBook physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 19.2% among stores with at least one detectable social profile (10 stores) , followed by Facebook (19.2%) and Twitter (17.3%) .
Base: 40 stores with any detectable social profile (13.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10 stores
10 stores
9 stores
8 stores
5 stores
4 stores
3 stores
2 stores
1 stores
Visual Distribution