GitBook Technology Adoption in E-commerce
Discover 35.0 verified e-commerce stores using GitBook. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 63.0 domains. 35.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
35.0 verified active stores out of 63.0 detected · 55.6% verification rate
E-commerce Platforms Distribution
Custom leads with 100.0% of stores with physical delivery (35 stores) , followed by Shopware (0.0%) and SAP Commerce Cloud (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
35 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 35 | 100.00% |
| Shopware | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| Tebex | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| BASE | 0 | 0.00% |
All Stores Distribution
Custom holds 70.0% share of all GitBook e-commerce stores (35) , with Shopware at 8.0% and SAP Commerce Cloud at 8.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
35 stores
4 stores
4 stores
3 stores
1 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 35 | 70.00% |
| Shopware | 4 | 8.00% |
| SAP Commerce Cloud | 4 | 8.00% |
| Tebex | 3 | 6.00% |
| BigCommerce | 1 | 2.00% |
| BASE | 3 | 6.00% |
Categories Distribution
Electronics & Technology leads with 33.3% of all stores (4 stores) , followed by Clothing & Accessories (25.0%) and Jewelry & Watches (8.3%) .
Base: 12 AI-verified stores with physical delivery and detected product categories (34.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 4 | 33.33% |
| Clothing & Accessories | 3 | 25.00% |
| Jewelry & Watches | 1 | 8.33% |
| Toys & Games | 1 | 8.33% |
| Health & Beauty | 1 | 8.33% |
| Business & Industrial | 1 | 8.33% |
| Food & Beverages | 1 | 8.33% |
Payment Providers Distribution
Stripe Connect leads with 16.7% among AI-verified physical stores (3 stores) , followed by JCB (16.7%) and MasterCard (16.7%) .
Base: 20 AI-verified physical stores with detectable payment providers (31.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Stripe Connect | 3 | 16.67% |
| JCB | 3 | 16.67% |
| MasterCard | 3 | 16.67% |
| American Express | 2 | 11.11% |
| Apple Pay | 2 | 11.11% |
| UnionPay | 1 | 5.56% |
| VISA | 1 | 5.56% |
| PayPal | 1 | 5.56% |
| Braintree | 1 | 5.56% |
| BitCoin | 1 | 5.56% |
Shipping Carriers Distribution
UPS leads with 18.2% among AI-verified physical stores (4 stores) , followed by FedEx (18.2%) and DHL (18.2%) .
Base: 24 AI-verified physical stores with detectable shipping carriers (38.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4 stores
4 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 4 | 18.18% |
| FedEx | 4 | 18.18% |
| DHL | 4 | 18.18% |
| СДЭК | 1 | 4.55% |
| ePacket | 1 | 4.55% |
| DPD | 1 | 4.55% |
| Japan Post | 1 | 4.55% |
| Korea Post | 1 | 4.55% |
| Почта России | 1 | 4.55% |
| USPS | 1 | 4.55% |
| Hermes | 1 | 4.55% |
| Deutsche Post | 1 | 4.55% |
| Colissimo | 1 | 4.55% |
Store Launch Timeline
Over the past 12 months, 3 new stores were launched in GitBook , with the highest activity in 2025-10 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1 | 33.33% |
| 2025-08 | 1 | 33.33% |
| 2025-05 | 1 | 33.33% |
Active Stores by Launch Year
Currently, 35 active stores in GitBook are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
4 active stores
10 active stores
4 active stores
6 active stores
3 active stores
2 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4 | 11.43% |
| 2024 | 4 | 11.43% |
| 2023 | 10 | 28.57% |
| 2022 | 4 | 11.43% |
| 2021 | 6 | 17.14% |
| 2020 | 3 | 8.57% |
| 2019 | 2 | 5.71% |
| 2018 | 2 | 5.71% |
Geographic Distribution
United States leads with 26.9% (7 AI-verified stores) , followed by China (11.5%) and Russia (11.5%) .
Base: 26 AI-verified stores across 17 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 7 | 26.92% |
| China | 3 | 11.54% |
| Russia | 3 | 11.54% |
| Japan | 2 | 7.69% |
| Ukraine | 1 | 3.85% |
| Germany | 1 | 3.85% |
| Brazil | 1 | 3.85% |
| Romania | 1 | 3.85% |
| Hong Kong | 1 | 3.85% |
| Thailand | 1 | 3.85% |
| Taiwan | 1 | 3.85% |
| Croatia | 1 | 3.85% |
| Vietnam | 1 | 3.85% |
| Indonesia | 1 | 3.85% |
| Nepal | 1 | 3.85% |
| France | 0 | 0.00% |
| India | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 63.0 | 100.00% |
| Emails | 1.0 | 1.59% |
| Phones | 2.0 | 3.17% |
| Ecommerce platform | 50.0 | 79.37% |
| Couriers | 24.0 | 38.10% |
| Payment Providers | 20.0 | 31.75% |
| Categories | 12.0 | 19.05% |
| Social Media | 7.0 | 11.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GitBook e-commerce landscape:
Analyze 35.0 verified e-commerce stores on GitBook - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across GitBook e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GitBook e-commerce intelligence?
-
We track 35.0 verified GitBook e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 25.0% among stores with at least one detectable social profile (2 stores) , followed by Twitter (25.0%) and Facebook (25.0%) .
Base: 7 stores with any detectable social profile (11.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution