GitBook Technology Adoption in E-commerce

Discover 35.0 verified e-commerce stores using GitBook. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 63.0 domains. 35.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

35.0 verified active stores out of 63.0 detected · 55.6% verification rate

E-commerce Platforms Distribution

Custom leads with 100.0% of stores with physical delivery (35 stores) , followed by Shopware (0.0%) and SAP Commerce Cloud (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

35 stores

0 stores

0 stores

Tebex 0.0%

0 stores

0 stores

BASE 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in GitBook
Platform Stores with Physical Delivery Percentage
Custom 35 100.00%
Shopware 0 0.00%
SAP Commerce Cloud 0 0.00%
Tebex 0 0.00%
BigCommerce 0 0.00%
BASE 0 0.00%

Categories Distribution

Electronics & Technology leads with 33.3% of all stores (4 stores) , followed by Clothing & Accessories (25.0%) and Jewelry & Watches (8.3%) .

Base: 12 AI-verified stores with physical delivery and detected product categories (34.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Electronics & Technology 33.3%

4 stores

Clothing & Accessories 25.0%

3 stores

Jewelry & Watches 8.3%

1 stores

Toys & Games 8.3%

1 stores

Health & Beauty 8.3%

1 stores

Business & Industrial 8.3%

1 stores

Food & Beverages 8.3%

1 stores

Visual Distribution

Distribution of top 10 GitBook store categories (March 2026)
Distribution of categories in GitBook e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 4 33.33%
Clothing & Accessories 3 25.00%
Jewelry & Watches 1 8.33%
Toys & Games 1 8.33%
Health & Beauty 1 8.33%
Business & Industrial 1 8.33%
Food & Beverages 1 8.33%

Payment Providers Distribution

Stripe Connect leads with 16.7% among AI-verified physical stores (3 stores) , followed by JCB (16.7%) and MasterCard (16.7%) .

Base: 20 AI-verified physical stores with detectable payment providers (31.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

3 stores

JCB 16.7%

3 stores

3 stores

2 stores

2 stores

1 stores

VISA 5.6%

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 GitBook payment providers (March 2026)
Distribution of payment providers in GitBook e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 3 16.67%
JCB 3 16.67%
MasterCard 3 16.67%
American Express 2 11.11%
Apple Pay 2 11.11%
UnionPay 1 5.56%
VISA 1 5.56%
PayPal 1 5.56%
Braintree 1 5.56%
BitCoin 1 5.56%

Shipping Carriers Distribution

UPS leads with 18.2% among AI-verified physical stores (4 stores) , followed by FedEx (18.2%) and DHL (18.2%) .

Base: 24 AI-verified physical stores with detectable shipping carriers (38.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.2%

4 stores

FedEx 18.2%

4 stores

DHL 18.2%

4 stores

1 stores

1 stores

DPD 4.5%

1 stores

1 stores

1 stores

USPS 4.5%

1 stores

Visual Distribution

Distribution of top 10 GitBook shipping carriers (March 2026)
Distribution of shipping carriers in GitBook e-commerce stores
Shipping Carrier Store Count Market Share
UPS 4 18.18%
FedEx 4 18.18%
DHL 4 18.18%
СДЭК 1 4.55%
ePacket 1 4.55%
DPD 1 4.55%
Japan Post 1 4.55%
Korea Post 1 4.55%
Почта России 1 4.55%
USPS 1 4.55%
Hermes 1 4.55%
Deutsche Post 1 4.55%
Colissimo 1 4.55%

Store Launch Timeline

Over the past 12 months, 3 new stores were launched in GitBook , with the highest activity in 2025-10 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 33.3%

1 stores launched

2025-08 33.3%

1 stores launched

2025-05 33.3%

1 stores launched

Monthly Trend

Monthly store launches in GitBook (March 2026)
Monthly store launches in GitBook over the past 12 months
Month Stores Launched Percentage
2025-10 1 33.33%
2025-08 1 33.33%
2025-05 1 33.33%

Active Stores by Launch Year

Currently, 35 active stores in GitBook are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.4%

4 active stores

2024 11.4%

4 active stores

2023 28.6%

10 active stores

2022 11.4%

4 active stores

2021 17.1%

6 active stores

2020 8.6%

3 active stores

2019 5.7%

2 active stores

2018 5.7%

2 active stores

Distribution by Launch Year

Active stores in GitBook by original launch year (March 2026)
Active stores in GitBook by launch year
Launch Year Active Stores Percentage
2025 4 11.43%
2024 4 11.43%
2023 10 28.57%
2022 4 11.43%
2021 6 17.14%
2020 3 8.57%
2019 2 5.71%
2018 2 5.71%

Social Media Usage

Instagram leads with 25.0% among stores with at least one detectable social profile (2 stores) , followed by Twitter (25.0%) and Facebook (25.0%) .

Base: 7 stores with any detectable social profile (11.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.0%

2 stores

Twitter 25.0%

2 stores

Facebook 25.0%

2 stores

Medium 12.5%

1 stores

YouTube 12.5%

1 stores

Visual Distribution

Distribution of social media platforms in GitBook (March 2026)
Distribution of social media platforms in GitBook e-commerce stores
Social Platform Store Count Market Share
Instagram 2 25.00%
Twitter 2 25.00%
Facebook 2 25.00%
Medium 1 12.50%
YouTube 1 12.50%

Geographic Distribution

United States leads with 26.9% (7 AI-verified stores) , followed by China (11.5%) and Russia (11.5%) .

Base: 26 AI-verified stores across 17 countries. Percentages show share among AI-verified stores.

Top 10 Countries

7 AI-verified stores

China 11.5%

3 AI-verified stores

Russia 11.5%

3 AI-verified stores

Japan 7.7%

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using GitBook (March 2026)
Geographic distribution of stores using GitBook
Country AI-Verified Store Count Market Share
United States 7 26.92%
China 3 11.54%
Russia 3 11.54%
Japan 2 7.69%
Ukraine 1 3.85%
Germany 1 3.85%
Brazil 1 3.85%
Romania 1 3.85%
Hong Kong 1 3.85%
Thailand 1 3.85%
Taiwan 1 3.85%
Croatia 1 3.85%
Vietnam 1 3.85%
Indonesia 1 3.85%
Nepal 1 3.85%
France 0 0.00%
India 0 0.00%

Data Coverage

Field Rows count Coverage
Website 63.0 100.00%
Emails 1.0 1.59%
Phones 2.0 3.17%
Ecommerce platform 50.0 79.37%
Couriers 24.0 38.10%
Payment Providers 20.0 31.75%
Categories 12.0 19.05%
Social Media 7.0 11.11%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the GitBook e-commerce landscape:

Analyze 35.0 verified e-commerce stores on GitBook - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GitBook e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GitBook e-commerce intelligence?

We track 35.0 verified GitBook e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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