Friendly Captcha Technology Adoption in E-commerce
Discover 611 verified e-commerce stores using Friendly Captcha. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 931 domains. 611 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
611 verified active stores out of 931 detected · 65.6% verification rate
E-commerce Platforms Distribution
Custom stores with 41.6% of stores with physical delivery (254 stores) , followed by WooCommerce (20.0%) and Magento (19.3%) .
Base: 611 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
254 stores
122 stores
118 stores
103 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
254 stores
122 stores
118 stores
103 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 254 | 41.57% |
| WooCommerce | 122 | 19.97% |
| Magento | 118 | 19.31% |
| Shopware | 103 | 16.86% |
| PrestaShop | 4 | 0.65% |
| OXID eShop | 3 | 0.49% |
| JTL Shop | 2 | 0.33% |
| VirtueMart | 2 | 0.33% |
| Shopify | 1 | 0.16% |
| OXID eShop Community Edition | 1 | 0.16% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 27.3% share of detected Friendly Captcha e-commerce signals (254) , with WooCommerce at 26.0% and Magento at 15.7% (June 2026) .
Base: 931 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
254 websites
242 websites
146 websites
113 websites
26 websites
5 websites
2 websites
2 websites
1 websites
1 websites
Visual Distribution
254 websites
242 websites
146 websites
113 websites
26 websites
5 websites
2 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 254 | 27.28% |
| WooCommerce | 242 | 25.99% |
| Magento | 146 | 15.68% |
| Shopware | 113 | 12.14% |
| PrestaShop | 26 | 2.79% |
| OXID eShop | 5 | 0.54% |
| JTL Shop | 2 | 0.21% |
| VirtueMart | 2 | 0.21% |
| Shopify | 1 | 0.11% |
| OXID eShop Community Edition | 1 | 0.11% |
Categories Distribution
Health & Beauty stores with 14.9% of all stores (91 stores) , followed by Business & Industrial (14.1%) and Clothing & Accessories (11.6%) .
Base: 611 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
91 stores
86 stores
71 stores
63 stores
52 stores
52 stores
30 stores
26 stores
24 stores
16 stores
Visual Distribution
91 stores
86 stores
71 stores
63 stores
52 stores
52 stores
30 stores
26 stores
24 stores
16 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 91 | 14.89% |
| Business & Industrial | 86 | 14.08% |
| Clothing & Accessories | 71 | 11.62% |
| Tools & Hardware | 63 | 10.31% |
| Food & Beverages | 52 | 8.51% |
| Home & Garden | 52 | 8.51% |
| Sporting Goods & Outdoor Gear | 30 | 4.91% |
| Electronics & Technology | 26 | 4.26% |
| Furniture & Home Decor | 24 | 3.93% |
| Jewelry & Watches | 16 | 2.62% |
Payment Providers Distribution
PayPal accounts for 29.9% of displayed detection occurrences (272 occurrences) , followed by Klarna (16.7%) and MasterCard (9.7%) .
Base: 911 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
272 occurrences
152 occurrences
88 occurrences
87 occurrences
73 occurrences
54 occurrences
50 occurrences
49 occurrences
45 occurrences
41 occurrences
Visual Distribution
272 occurrences
152 occurrences
88 occurrences
87 occurrences
73 occurrences
54 occurrences
50 occurrences
49 occurrences
45 occurrences
41 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 272 | 29.86% |
| Klarna | 152 | 16.68% |
| MasterCard | 88 | 9.66% |
| Apple Pay | 87 | 9.55% |
| SEPA | 73 | 8.01% |
| VISA | 54 | 5.93% |
| Amazon Pay | 50 | 5.49% |
| Google Pay | 49 | 5.38% |
| Mollie | 45 | 4.94% |
| Amazon Payments | 41 | 4.50% |
Shipping Carriers Distribution
DHL accounts for 44.3% of displayed detection occurrences (160 occurrences) , followed by DPD (15.2%) and UPS (11.4%) .
Base: 361 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
160 occurrences
55 occurrences
41 occurrences
32 occurrences
31 occurrences
13 occurrences
8 occurrences
8 occurrences
7 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 160 | 44.32% |
| DPD | 55 | 15.24% |
| UPS | 41 | 11.36% |
| Deutsche Post | 32 | 8.86% |
| GLS | 31 | 8.59% |
| Hermes | 13 | 3.60% |
| Schenker | 8 | 2.22% |
| FedEx | 8 | 2.22% |
| PostNL | 7 | 1.94% |
| Colissimo | 6 | 1.66% |
Store Launch Timeline
Over the past 12 months, 29 new stores were launched in Friendly Captcha , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
1 stores launched
2 stores launched
2 stores launched
7 stores launched
4 stores launched
5 stores launched
4 stores launched
Monthly Trend
3.4% of last 12 months
10.3% of last 12 months
3.4% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
24.1% of last 12 months
13.8% of last 12 months
17.2% of last 12 months
13.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.45% |
| 2026-04 | 3 | 10.34% |
| 2026-02 | 1 | 3.45% |
| 2026-01 | 2 | 6.90% |
| 2025-12 | 2 | 6.90% |
| 2025-11 | 7 | 24.14% |
| 2025-09 | 4 | 13.79% |
| 2025-08 | 5 | 17.24% |
| 2025-07 | 4 | 13.79% |
Active Stores by Launch Year
Currently, 603 active stores in Friendly Captcha are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
44 active stores
30 active stores
33 active stores
32 active stores
40 active stores
41 active stores
26 active stores
38 active stores
30 active stores
20 active stores
15 active stores
17 active stores
24 active stores
14 active stores
Distribution by Launch Year
1.2% of tracked active stores
7.3% of tracked active stores
5.0% of tracked active stores
5.5% of tracked active stores
5.3% of tracked active stores
6.6% of tracked active stores
6.8% of tracked active stores
4.3% of tracked active stores
6.3% of tracked active stores
5.0% of tracked active stores
3.3% of tracked active stores
2.5% of tracked active stores
2.8% of tracked active stores
4.0% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 1.16% |
| 2025 | 44 | 7.30% |
| 2024 | 30 | 4.98% |
| 2023 | 33 | 5.47% |
| 2022 | 32 | 5.31% |
| 2021 | 40 | 6.63% |
| 2020 | 41 | 6.80% |
| 2019 | 26 | 4.31% |
| 2018 | 38 | 6.30% |
| 2017 | 30 | 4.98% |
| 2016 | 20 | 3.32% |
| 2015 | 15 | 2.49% |
| 2014 | 17 | 2.82% |
| 2013 | 24 | 3.98% |
| 2012 | 14 | 2.32% |
Geographic Distribution
Germany stores with 51.4% (314 active verified stores) , followed by Austria (7.0%) and Switzerland (5.2%) .
Base: 611 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
314 active verified stores
43 active verified stores
32 active verified stores
30 active verified stores
28 active verified stores
25 active verified stores
13 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
Visual Distribution
314 active verified stores
43 active verified stores
32 active verified stores
30 active verified stores
28 active verified stores
25 active verified stores
13 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 314 | 51.39% |
| Austria | 43 | 7.04% |
| Switzerland | 32 | 5.24% |
| France | 30 | 4.91% |
| Netherlands | 28 | 4.58% |
| Sweden | 25 | 4.09% |
| Spain | 13 | 2.13% |
| United Kingdom | 9 | 1.47% |
| Slovakia | 9 | 1.47% |
| Poland | 9 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom - Furniture & Home Decor
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopware - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 931 | 100.00% |
| Emails | 571 | 61.33% |
| Phones | 678 | 72.82% |
| Ecommerce platform | 817 | 87.76% |
| Couriers | 257 | 27.60% |
| Payment Providers | 387 | 41.57% |
| Categories | 607 | 65.20% |
| Social Media | 603 | 64.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Friendly Captcha e-commerce landscape:
Analyze 611 verified e-commerce stores on Friendly Captcha - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Friendly Captcha e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Friendly Captcha e-commerce intelligence?
-
We track 611 verified Friendly Captcha e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.7% of displayed detection occurrences (398 occurrences) , followed by Instagram (26.8%) and YouTube (17.7%) .
Base: 1,386 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
398 occurrences
371 occurrences
245 occurrences
175 occurrences
56 occurrences
41 occurrences
38 occurrences
35 occurrences
25 occurrences
2 occurrences
Visual Distribution
398 occurrences
371 occurrences
245 occurrences
175 occurrences
56 occurrences
41 occurrences
38 occurrences
35 occurrences
25 occurrences
2 occurrences