Flot Technology Adoption in E-commerce
Discover 683 verified e-commerce stores using Flot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 683 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
683 verified active stores out of 1.1k detected · 61.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 91.4% of stores with physical delivery (624 stores) , followed by Custom (7.5%) and xtCommerce (0.1%) .
Base: 683 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
624 stores
51 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
624 stores
51 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 624 | 91.36% |
| Custom | 51 | 7.47% |
| xtCommerce | 1 | 0.15% |
| SiteCart | 1 | 0.15% |
| ShopPHP, WooCommerce | 1 | 0.15% |
| WooCommerce, Ideasoft | 1 | 0.15% |
| PrestaShop | 1 | 0.15% |
| QDM, WooCommerce | 1 | 0.15% |
| Uoou Solutions E-commerce Platform, WooCommerce | 1 | 0.15% |
| Magento | 1 | 0.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 80.1% share of detected Flot e-commerce signals (893) , with Custom at 4.6% and xtCommerce at 0.2% (June 2026) .
Base: 1,115 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
893 websites
51 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
893 websites
51 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 893 | 80.09% |
| Custom | 51 | 4.57% |
| xtCommerce | 2 | 0.18% |
| SiteCart | 1 | 0.09% |
| ShopPHP, WooCommerce | 1 | 0.09% |
| WooCommerce, Ideasoft | 1 | 0.09% |
| PrestaShop | 1 | 0.09% |
| QDM, WooCommerce | 1 | 0.09% |
| Uoou Solutions E-commerce Platform, WooCommerce | 1 | 0.09% |
| Magento | 1 | 0.09% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (92 stores) , followed by Gifts & Special Occasions (12.3%) and Food & Beverages (7.9%) .
Base: 683 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
92 stores
84 stores
54 stores
52 stores
51 stores
47 stores
43 stores
39 stores
32 stores
25 stores
Visual Distribution
92 stores
84 stores
54 stores
52 stores
51 stores
47 stores
43 stores
39 stores
32 stores
25 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 92 | 13.47% |
| Gifts & Special Occasions | 84 | 12.30% |
| Food & Beverages | 54 | 7.91% |
| Clothing & Accessories | 52 | 7.61% |
| Business & Industrial | 51 | 7.47% |
| Home & Garden | 47 | 6.88% |
| Tools & Hardware | 43 | 6.30% |
| Electronics & Technology | 39 | 5.71% |
| Sporting Goods & Outdoor Gear | 32 | 4.69% |
| Toys & Games | 25 | 3.66% |
Payment Providers Distribution
PayPal accounts for 26.9% of displayed detection occurrences (132 occurrences) , followed by MasterCard (19.1%) and QIWI (11.4%) .
Base: 491 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
132 occurrences
94 occurrences
56 occurrences
55 occurrences
36 occurrences
32 occurrences
27 occurrences
20 occurrences
20 occurrences
19 occurrences
Visual Distribution
132 occurrences
94 occurrences
56 occurrences
55 occurrences
36 occurrences
32 occurrences
27 occurrences
20 occurrences
20 occurrences
19 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 132 | 26.88% |
| MasterCard | 94 | 19.14% |
| QIWI | 56 | 11.41% |
| WebMoney | 55 | 11.20% |
| VISA | 36 | 7.33% |
| BitCoin | 32 | 6.52% |
| Stripe Connect | 27 | 5.50% |
| Apple Pay | 20 | 4.07% |
| SEPA | 20 | 4.07% |
| Google Pay | 19 | 3.87% |
Shipping Carriers Distribution
DHL accounts for 14.8% of displayed detection occurrences (31 occurrences) , followed by СДЭК (13.4%) and USPS (12.4%) .
Base: 209 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
31 occurrences
28 occurrences
26 occurrences
24 occurrences
22 occurrences
19 occurrences
19 occurrences
17 occurrences
12 occurrences
11 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 31 | 14.83% |
| СДЭК | 28 | 13.40% |
| USPS | 26 | 12.44% |
| Почта России | 24 | 11.48% |
| GLS | 22 | 10.53% |
| Correios | 19 | 9.09% |
| UPS | 19 | 9.09% |
| DPD | 17 | 8.13% |
| TNT | 12 | 5.74% |
| Correos | 11 | 5.26% |
Store Launch Timeline
Over the past 12 months, 33 new stores were launched in Flot , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
5 stores launched
1 stores launched
3 stores launched
8 stores launched
2 stores launched
2 stores launched
3 stores launched
2 stores launched
3 stores launched
Monthly Trend
12.1% of last 12 months
15.2% of last 12 months
3.0% of last 12 months
9.1% of last 12 months
24.2% of last 12 months
6.1% of last 12 months
6.1% of last 12 months
9.1% of last 12 months
6.1% of last 12 months
9.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 12.12% |
| 2026-04 | 5 | 15.15% |
| 2026-03 | 1 | 3.03% |
| 2026-01 | 3 | 9.09% |
| 2025-12 | 8 | 24.24% |
| 2025-11 | 2 | 6.06% |
| 2025-10 | 2 | 6.06% |
| 2025-09 | 3 | 9.09% |
| 2025-08 | 2 | 6.06% |
| 2025-07 | 3 | 9.09% |
Active Stores by Launch Year
Currently, 681 active stores in Flot are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
54 active stores
38 active stores
52 active stores
70 active stores
51 active stores
69 active stores
48 active stores
43 active stores
48 active stores
31 active stores
14 active stores
18 active stores
21 active stores
16 active stores
Distribution by Launch Year
1.9% of tracked active stores
7.9% of tracked active stores
5.6% of tracked active stores
7.6% of tracked active stores
10.3% of tracked active stores
7.5% of tracked active stores
10.1% of tracked active stores
7.0% of tracked active stores
6.3% of tracked active stores
7.0% of tracked active stores
4.6% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 1.91% |
| 2025 | 54 | 7.93% |
| 2024 | 38 | 5.58% |
| 2023 | 52 | 7.64% |
| 2022 | 70 | 10.28% |
| 2021 | 51 | 7.49% |
| 2020 | 69 | 10.13% |
| 2019 | 48 | 7.05% |
| 2018 | 43 | 6.31% |
| 2017 | 48 | 7.05% |
| 2016 | 31 | 4.55% |
| 2015 | 14 | 2.06% |
| 2014 | 18 | 2.64% |
| 2013 | 21 | 3.08% |
| 2012 | 16 | 2.35% |
Geographic Distribution
Russia stores with 16.4% (112 active verified stores) , followed by United States (6.4%) and Brazil (5.4%) .
Base: 683 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
112 active verified stores
44 active verified stores
37 active verified stores
34 active verified stores
23 active verified stores
22 active verified stores
22 active verified stores
21 active verified stores
21 active verified stores
20 active verified stores
Visual Distribution
112 active verified stores
44 active verified stores
37 active verified stores
34 active verified stores
23 active verified stores
22 active verified stores
22 active verified stores
21 active verified stores
21 active verified stores
20 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 112 | 16.40% |
| United States | 44 | 6.44% |
| Brazil | 37 | 5.42% |
| Turkey | 34 | 4.98% |
| France | 23 | 3.37% |
| Netherlands | 22 | 3.22% |
| Italy | 22 | 3.22% |
| Malaysia | 21 | 3.07% |
| Hungary | 21 | 3.07% |
| India | 20 | 2.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Health & Beauty
WooCommerce - Furniture & Home Decor
Custom - Health & Beauty
WooCommerce
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 536 | 48.07% |
| Phones | 561 | 50.31% |
| Ecommerce platform | 1.1k | 98.65% |
| Couriers | 236 | 21.17% |
| Payment Providers | 325 | 29.15% |
| Categories | 651 | 58.39% |
| Social Media | 651 | 58.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Flot e-commerce landscape:
Analyze 683 verified e-commerce stores on Flot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Flot e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Flot e-commerce intelligence?
-
We track 683 verified Flot e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.8% of displayed detection occurrences (347 occurrences) , followed by Facebook (28.1%) and YouTube (9.7%) .
Base: 1,126 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
347 occurrences
316 occurrences
109 occurrences
90 occurrences
87 occurrences
63 occurrences
48 occurrences
34 occurrences
30 occurrences
2 occurrences
Visual Distribution
347 occurrences
316 occurrences
109 occurrences
90 occurrences
87 occurrences
63 occurrences
48 occurrences
34 occurrences
30 occurrences
2 occurrences