xtCommerce Market Share & Real Store Usage

Explore 972.0 verified e-commerce stores built on xtCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.3k domains. 972.0 verified as active stores with physical delivery.

Verified stores
972.0
active stores with physical delivery
Top country
Germany
797 verified stores
Top payment signal
PayPal
470 stores detected
Top carrier signal
DHL
320 stores detected
Top category
Home & Garden
108 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

972.0 verified active stores out of 1.3k detected · 75.8% verification rate

Categories Distribution

Home & Garden stores with 12.2% of all stores (108 stores) , followed by Tools & Hardware (10.6%) and Sporting Goods & Outdoor Gear (10.4%) .

Base: 886 AI-verified stores with physical delivery and detected product categories (91.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Home & Garden 12.2%

108 stores

Tools & Hardware 10.6%

94 stores

Sporting Goods & Outdoor Gear 10.4%

92 stores

Health & Beauty 9.1%

81 stores

Food & Beverages 8.0%

71 stores

Business & Industrial 7.9%

70 stores

Clothing & Accessories 7.8%

69 stores

Vehicles & Parts 6.7%

59 stores

Arts & Entertainment 6.2%

55 stores

Toys & Games 5.8%

51 stores

Visual Distribution

Distribution of top 10 xtCommerce store categories (May 2026)
Distribution of categories in xtCommerce e-commerce stores
Category Number of Stores Percentage
Home & Garden 108 12.19%
Tools & Hardware 94 10.61%
Sporting Goods & Outdoor Gear 92 10.38%
Health & Beauty 81 9.14%
Food & Beverages 71 8.01%
Business & Industrial 70 7.90%
Clothing & Accessories 69 7.79%
Vehicles & Parts 59 6.66%
Arts & Entertainment 55 6.21%
Toys & Games 51 5.76%

Payment Providers Distribution

PayPal stores with 36.9% among AI-verified physical stores (470 stores) , followed by Klarna (22.2%) and SEPA (7.8%) .

Base: 604 AI-verified physical stores with detectable payment providers (47.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.9%

470 stores

Klarna 22.2%

283 stores

SEPA 7.8%

99 stores

83 stores

81 stores

47 stores

45 stores

45 stores

VISA 2.4%

30 stores

20 stores

Visual Distribution

Distribution of top 10 xtCommerce payment providers (May 2026)
Distribution of payment providers in xtCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 470 36.95%
Klarna 283 22.25%
SEPA 99 7.78%
Amazon Pay 83 6.53%
MasterCard 81 6.37%
Apple Pay 47 3.69%
Amazon Payments 45 3.54%
Google Pay 45 3.54%
VISA 30 2.36%
Giropay 20 1.57%

Shipping Carriers Distribution

DHL stores with 41.7% among AI-verified physical stores (320 stores) , followed by DPD (17.5%) and UPS (11.9%) .

Base: 474 AI-verified physical stores with detectable shipping carriers (37.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 41.7%

320 stores

DPD 17.5%

134 stores

UPS 11.9%

91 stores

GLS 10.6%

81 stores

65 stores

35 stores

14 stores

FedEx 0.8%

6 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 xtCommerce shipping carriers (May 2026)
Distribution of shipping carriers in xtCommerce e-commerce stores
Shipping Carrier Store Count Market Share
DHL 320 41.72%
DPD 134 17.47%
UPS 91 11.86%
GLS 81 10.56%
Deutsche Post 65 8.47%
Hermes 35 4.56%
Osterreichische Post 14 1.83%
FedEx 6 0.78%
Speedy 4 0.52%
Swiss Post 4 0.52%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in xtCommerce , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 6.7%

1 stores launched

2026-03 6.7%

1 stores launched

2026-01 20.0%

3 stores launched

2025-12 6.7%

1 stores launched

2025-11 6.7%

1 stores launched

2025-10 13.3%

2 stores launched

2025-09 6.7%

1 stores launched

2025-08 26.7%

4 stores launched

2025-06 6.7%

1 stores launched

Monthly Trend

Monthly store launches in xtCommerce (May 2026)
Monthly store launches in xtCommerce over the past 12 months
Month Stores Launched Percentage
2026-04 1 6.67%
2026-03 1 6.67%
2026-01 3 20.00%
2025-12 1 6.67%
2025-11 1 6.67%
2025-10 2 13.33%
2025-09 1 6.67%
2025-08 4 26.67%
2025-06 1 6.67%

Active Stores by Launch Year

Currently, 955 active stores in xtCommerce are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.5%

5 active stores

2025 2.1%

20 active stores

2024 1.3%

12 active stores

2023 2.3%

22 active stores

2022 1.6%

15 active stores

2021 3.2%

31 active stores

2020 4.4%

42 active stores

2019 4.2%

40 active stores

2018 4.7%

45 active stores

2017 4.7%

45 active stores

2016 2.7%

26 active stores

2015 3.9%

37 active stores

2014 4.0%

38 active stores

2013 8.7%

83 active stores

2012 4.6%

44 active stores

Distribution by Launch Year

Active stores in xtCommerce by original launch year (May 2026)
Active stores in xtCommerce by launch year
Launch Year Active Stores Percentage
2026 5 0.52%
2025 20 2.09%
2024 12 1.26%
2023 22 2.30%
2022 15 1.57%
2021 31 3.25%
2020 42 4.40%
2019 40 4.19%
2018 45 4.71%
2017 45 4.71%
2016 26 2.72%
2015 37 3.87%
2014 38 3.98%
2013 83 8.69%
2012 44 4.61%

Social Media Usage

Facebook stores with 38.6% among stores with at least one detectable social profile (195 stores) , followed by Instagram (25.9%) and YouTube (17.4%) .

Base: 265 stores with any detectable social profile (20.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.6%

195 stores

Instagram 25.9%

131 stores

YouTube 17.4%

88 stores

Twitter 6.7%

34 stores

LinkedIn 4.2%

21 stores

Pinterest 2.8%

14 stores

TikTok 2.0%

10 stores

X 1.2%

6 stores

WhatsApp 1.0%

5 stores

Vimeo 0.2%

1 stores

Visual Distribution

Distribution of social media platforms in xtCommerce (May 2026)
Distribution of social media platforms in xtCommerce e-commerce stores
Social Platform Store Count Market Share
Facebook 195 38.61%
Instagram 131 25.94%
YouTube 88 17.43%
Twitter 34 6.73%
LinkedIn 21 4.16%
Pinterest 14 2.77%
TikTok 10 1.98%
X 6 1.19%
WhatsApp 5 0.99%
Vimeo 1 0.20%

Geographic Distribution

Germany stores with 83.6% (797 AI-verified stores) , followed by Austria (7.3%) and Switzerland (3.9%) .

Base: 953 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 83.6%

797 AI-verified stores

70 AI-verified stores

37 AI-verified stores

16 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

India 0.3%

3 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using xtCommerce (May 2026)
Geographic distribution of stores using xtCommerce
Country AI-Verified Store Count Market Share
Germany 797 83.63%
Austria 70 7.35%
Switzerland 37 3.88%
United States 16 1.68%
Netherlands 4 0.42%
France 4 0.42%
Russia 4 0.42%
Ukraine 4 0.42%
India 3 0.31%
Czechia 2 0.21%

Data Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 846.0 65.99%
Phones 1.0k 79.17%
Ecommerce platform 1.3k 100.00%
Couriers 474.0 36.97%
Payment Providers 604.0 47.11%
Categories 925.0 72.15%
Social Media 265.0 20.67%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the xtCommerce e-commerce landscape:

Analyze 972.0 verified e-commerce stores on xtCommerce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across xtCommerce e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the xtCommerce e-commerce intelligence?

We track 972.0 verified xtCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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