xtCommerce Market Share & Real Store Usage

Explore 796 verified e-commerce stores built on xtCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 2.3k domains. 796 verified as active stores with physical delivery.

Verified stores
796
active stores with physical delivery
Top country
Germany
658 verified stores
Top payment signal
PayPal
559 detection occurrences
Top carrier signal
DHL
272 detection occurrences
Top category
Home & Garden
96 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

796 verified active stores out of 2.3k detected · 34.3% verification rate

Categories Distribution

Home & Garden stores with 12.1% of all stores (96 stores) , followed by Sporting Goods & Outdoor Gear (9.0%) and Clothing & Accessories (8.4%) .

Base: 796 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Home & Garden 12.1%

96 stores

Sporting Goods & Outdoor Gear 9.0%

72 stores

Clothing & Accessories 8.4%

67 stores

Health & Beauty 8.4%

67 stores

Tools & Hardware 8.4%

67 stores

Food & Beverages 7.0%

56 stores

Business & Industrial 6.5%

52 stores

Toys & Games 5.9%

47 stores

Vehicles & Parts 5.5%

44 stores

Electronics & Technology 4.8%

38 stores

Visual Distribution

Distribution of top 10 xtCommerce store categories (October 2026)
Distribution of categories in xtCommerce e-commerce stores
Category Number of Stores Percentage
Home & Garden 96 12.06%
Sporting Goods & Outdoor Gear 72 9.05%
Clothing & Accessories 67 8.42%
Health & Beauty 67 8.42%
Tools & Hardware 67 8.42%
Food & Beverages 56 7.04%
Business & Industrial 52 6.53%
Toys & Games 47 5.90%
Vehicles & Parts 44 5.53%
Electronics & Technology 38 4.77%

Payment Providers Distribution

PayPal accounts for 37.0% of displayed detection occurrences (559 occurrences) , followed by Klarna (19.2%) and MasterCard (7.9%) .

Base: 1,512 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 37.0%

559 occurrences

Klarna 19.2%

291 occurrences

120 occurrences

VISA 7.9%

119 occurrences

105 occurrences

SEPA 6.2%

94 occurrences

67 occurrences

63 occurrences

Ratepay 3.2%

49 occurrences

45 occurrences

Visual Distribution

Distribution of top 10 xtCommerce payment providers (October 2026)
Distribution of payment providers in xtCommerce e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 559 36.97%
Klarna 291 19.25%
MasterCard 120 7.94%
VISA 119 7.87%
Amazon Pay 105 6.94%
SEPA 94 6.22%
Apple Pay 67 4.43%
Google Pay 63 4.17%
Ratepay 49 3.24%
Amazon Payments 45 2.98%

Shipping Carriers Distribution

DHL accounts for 39.0% of displayed detection occurrences (272 occurrences) , followed by DPD (17.4%) and UPS (11.9%) .

Base: 697 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 39.0%

272 occurrences

DPD 17.4%

121 occurrences

UPS 11.9%

83 occurrences

73 occurrences

GLS 9.9%

69 occurrences

29 occurrences

21 occurrences

18 occurrences

FedEx 0.9%

6 occurrences

Dachser 0.7%

5 occurrences

Visual Distribution

Distribution of top 10 xtCommerce shipping carriers (October 2026)
Distribution of shipping carriers in xtCommerce e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 272 39.02%
DPD 121 17.36%
UPS 83 11.91%
Deutsche Post 73 10.47%
GLS 69 9.90%
Hermes 29 4.16%
Osterreichische Post 21 3.01%
Swiss Post 18 2.58%
FedEx 6 0.86%
Dachser 5 0.72%

Store Launch Timeline

Over the past 12 months, 18 new stores were launched in xtCommerce , with the highest activity in 2026-09 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 16.7%

3 stores launched

2026-08 11.1%

2 stores launched

2026-07 11.1%

2 stores launched

2026-06 5.6%

1 stores launched

2026-05 5.6%

1 stores launched

2026-04 5.6%

1 stores launched

2026-01 16.7%

3 stores launched

2025-12 5.6%

1 stores launched

2025-11 22.2%

4 stores launched

Monthly Trend

Monthly store launches in xtCommerce (October 2026)
Monthly store launches in xtCommerce over the past 12 months
Month Stores Launched Percentage
2026-09 3 16.67%
2026-08 2 11.11%
2026-07 2 11.11%
2026-06 1 5.56%
2026-05 1 5.56%
2026-04 1 5.56%
2026-01 3 16.67%
2025-12 1 5.56%
2025-11 4 22.22%

Active Stores by Launch Year

Currently, 790 active stores in xtCommerce are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.6%

13 active stores

2025 2.0%

16 active stores

2024 1.3%

10 active stores

2023 1.8%

14 active stores

2022 1.0%

8 active stores

2021 3.7%

29 active stores

2020 4.3%

34 active stores

2019 3.8%

30 active stores

2018 3.8%

30 active stores

2017 4.7%

37 active stores

2016 2.5%

20 active stores

2015 3.9%

31 active stores

2014 3.4%

27 active stores

2013 8.7%

69 active stores

2012 5.4%

43 active stores

Distribution by Launch Year

Active stores in xtCommerce by original launch year (October 2026)
Active stores in xtCommerce by launch year
Launch Year Active Stores Percentage
2026 13 1.65%
2025 16 2.03%
2024 10 1.27%
2023 14 1.77%
2022 8 1.01%
2021 29 3.67%
2020 34 4.30%
2019 30 3.80%
2018 30 3.80%
2017 37 4.68%
2016 20 2.53%
2015 31 3.92%
2014 27 3.42%
2013 69 8.73%
2012 43 5.44%

Social Media Usage

Facebook accounts for 37.9% of displayed detection occurrences (161 occurrences) , followed by Instagram (26.4%) and YouTube (17.9%) .

Base: 425 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.9%

161 occurrences

Instagram 26.4%

112 occurrences

YouTube 17.9%

76 occurrences

Twitter 6.4%

27 occurrences

LinkedIn 4.5%

19 occurrences

TikTok 2.6%

11 occurrences

Pinterest 2.1%

9 occurrences

X 1.2%

5 occurrences

WhatsApp 0.9%

4 occurrences

Reddit 0.2%

1 occurrences

Visual Distribution

Distribution of social media platforms in xtCommerce (October 2026)
Distribution of social media platforms in xtCommerce e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 161 37.88%
Instagram 112 26.35%
YouTube 76 17.88%
Twitter 27 6.35%
LinkedIn 19 4.47%
TikTok 11 2.59%
Pinterest 9 2.12%
X 5 1.18%
WhatsApp 4 0.94%
Reddit 1 0.24%

Geographic Distribution

Germany stores with 82.7% (658 active verified stores) , followed by Austria (7.2%) and Switzerland (4.3%) .

Base: 796 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 82.7%

658 active verified stores

57 active verified stores

34 active verified stores

14 active verified stores

5 active verified stores

India 0.5%

4 active verified stores

3 active verified stores

3 active verified stores

2 active verified stores

2 active verified stores

Visual Distribution

Geographic distribution of stores using xtCommerce (October 2026)
Geographic distribution of stores using xtCommerce
Country AI-Verified Store Count Market Share
Germany 658 82.66%
Austria 57 7.16%
Switzerland 34 4.27%
United States 14 1.76%
Ukraine 5 0.63%
India 4 0.50%
France 3 0.38%
Russia 3 0.38%
Czechia 2 0.25%
Netherlands 2 0.25%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.3k 100.00%
Emails 870 37.50%
Phones 1.4k 59.53%
Ecommerce platform 2.3k 100.00%
Couriers 465 20.04%
Payment Providers 1.6k 69.01%
Categories 1.9k 82.72%
Social Media 660 28.45%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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Market Intelligence

Understand the xtCommerce e-commerce landscape:

Analyze 796 verified e-commerce stores on xtCommerce - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
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Frequently Asked Questions

What data is included in the xtCommerce e-commerce intelligence?

We track 796 verified xtCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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