Flickity Technology Adoption in E-commerce

Discover 17.5k e-commerce stores using Flickity. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 55.3% of stores with physical delivery (9,622 stores) , followed by Custom (24.0%) and WooCommerce (18.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 55.3%

9,622 stores

Custom 24.0%

4,181 stores

3,192 stores

154 stores

57 stores

39 stores

27 stores

27 stores

25 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Flickity
Platform Stores with Physical Delivery Percentage
Shopify 9622 55.29%
Custom 4181 24.03%
WooCommerce 3192 18.34%
Mattaki 154 0.88%
BigCommerce 57 0.33%
1C-Bitrix 39 0.22%
OpenCart 27 0.16%
PrestaShop 27 0.16%
Squarespace Commerce 25 0.14%
Welcart 22 0.13%
EKM 16 0.09%
EasyDigitalDownloads 11 0.06%
Shopify, Zoorix 10 0.06%
Magento 10 0.06%
Loja Integrada 9 0.05%

All Stores Distribution

Shopify holds 46.4% share of all Flickity e-commerce stores (10,798) , with Custom at 18.0% and WooCommerce at 32.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 46.4%

10,798 stores

Custom 18.0%

4,181 stores

7,610 stores

179 stores

63 stores

101 stores

28 stores

33 stores

115 stores

37 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Flickity
Platform Total Stores Percentage
Shopify 10798 46.38%
Custom 4181 17.96%
WooCommerce 7610 32.69%
Mattaki 179 0.77%
BigCommerce 63 0.27%
1C-Bitrix 101 0.43%
OpenCart 28 0.12%
PrestaShop 33 0.14%
Squarespace Commerce 115 0.49%
Welcart 37 0.16%
EKM 19 0.08%
EasyDigitalDownloads 72 0.31%
Shopify, Zoorix 13 0.06%
Magento 22 0.09%
Loja Integrada 9 0.04%

Categories Distribution

Clothing & Accessories leads with 22.7% of all stores (3,130 stores) , followed by Health & Beauty (21.1%) and Food & Beverages (9.4%) .

Top 10 Categories

Clothing & Accessories 22.7%

3,130 stores

Health & Beauty 21.1%

2,912 stores

Food & Beverages 9.4%

1,295 stores

Electronics & Technology 7.7%

1,059 stores

Home & Garden 5.8%

794 stores

Arts & Entertainment 5.0%

696 stores

Jewelry & Watches 5.0%

690 stores

Vehicles & Parts 4.4%

602 stores

Furniture & Home Decor 4.1%

572 stores

Business & Industrial 3.0%

413 stores

Visual Distribution

Distribution of top 10 Flickity store categories (December 2025)
Distribution of categories in Flickity e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3130 22.69%
Health & Beauty 2912 21.11%
Food & Beverages 1295 9.39%
Electronics & Technology 1059 7.68%
Home & Garden 794 5.76%
Arts & Entertainment 696 5.04%
Jewelry & Watches 690 5.00%
Vehicles & Parts 602 4.36%
Furniture & Home Decor 572 4.15%
Business & Industrial 413 2.99%
Gifts & Special Occasions 403 2.92%
Sporting Goods & Outdoor Gear 378 2.74%
Pets & Pet Supplies 346 2.51%
Tools & Hardware 309 2.24%
Books & Media 197 1.43%

Payment Providers Distribution

PayPal leads with 21.9% among AI-verified physical stores (1,256 stores) , followed by American Express (13.5%) and MasterCard (11.2%) .

Base: 4,034 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.9%

1,256 stores

777 stores

644 stores

Boleto 10.7%

617 stores

509 stores

387 stores

367 stores

306 stores

VISA 4.8%

275 stores

157 stores

Visual Distribution

Distribution of top 10 Flickity payment providers (December 2025)
Distribution of payment providers in Flickity e-commerce stores
Payment Provider Store Count Market Share
PayPal 1256 21.86%
American Express 777 13.52%
MasterCard 644 11.21%
Boleto 617 10.74%
Stripe Connect 509 8.86%
Klarna 387 6.74%
Apple Pay 367 6.39%
Google Pay 306 5.33%
VISA 275 4.79%
Mercado Pago 157 2.73%
JCB 135 2.35%
Bolt 107 1.86%
Amazon Pay 102 1.78%
Paddle 56 0.97%
AfterPay 50 0.87%

Shipping Carriers Distribution

UPS leads with 16.9% among AI-verified physical stores (722 stores) , followed by DHL (14.6%) and Correios (13.1%) .

Base: 3,497 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.9%

722 stores

DHL 14.6%

622 stores

559 stores

USPS 12.5%

533 stores

FedEx 10.8%

462 stores

Estes 8.0%

339 stores

DPD 4.5%

191 stores

177 stores

GLS 3.7%

157 stores

136 stores

Visual Distribution

Distribution of top 10 Flickity shipping carriers (December 2025)
Distribution of shipping carriers in Flickity e-commerce stores
Shipping Carrier Store Count Market Share
UPS 722 16.94%
DHL 622 14.59%
Correios 559 13.11%
USPS 533 12.50%
FedEx 462 10.84%
Estes 339 7.95%
DPD 191 4.48%
Royal Mail 177 4.15%
GLS 157 3.68%
Australia Post 136 3.19%
TNT 93 2.18%
Canada Post 84 1.97%
PostNL 70 1.64%
Speedy 59 1.38%
Hermes 59 1.38%

Store Launch Timeline

Over the past 12 months, 3,746 new stores were launched in Flickity , with the highest activity in 2025-11 (247 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.6%

247 stores launched

2025-10 7.8%

292 stores launched

2025-09 8.0%

298 stores launched

2025-08 9.2%

343 stores launched

2025-07 9.3%

350 stores launched

2025-06 10.3%

386 stores launched

2025-05 11.3%

423 stores launched

2025-04 9.5%

357 stores launched

2025-03 9.6%

359 stores launched

2025-02 8.1%

302 stores launched

2025-01 6.8%

254 stores launched

2024-12 3.6%

135 stores launched

Monthly Trend

Monthly store launches in Flickity (December 2025)
Monthly store launches in Flickity over the past 12 months
Month Stores Launched Percentage
2025-11 247 6.59%
2025-10 292 7.79%
2025-09 298 7.96%
2025-08 343 9.16%
2025-07 350 9.34%
2025-06 386 10.30%
2025-05 423 11.29%
2025-04 357 9.53%
2025-03 359 9.58%
2025-02 302 8.06%
2025-01 254 6.78%
2024-12 135 3.60%

Active Stores by Launch Year

Currently, 17,338 active stores in Flickity are tracked in our database , with the most stores launched in 2025 (3,612 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.8%

3,612 active stores

2024 12.2%

2,109 active stores

2023 8.0%

1,379 active stores

2022 6.3%

1,093 active stores

2021 6.9%

1,195 active stores

2020 6.7%

1,170 active stores

2019 4.5%

773 active stores

2018 4.9%

856 active stores

2017 4.4%

757 active stores

2016 2.5%

430 active stores

2015 2.2%

379 active stores

2014 2.4%

408 active stores

2013 3.0%

514 active stores

2012 2.1%

366 active stores

2011 2.1%

356 active stores

Distribution by Launch Year

Active stores in Flickity by original launch year (December 2025)
Active stores in Flickity by launch year
Launch Year Active Stores Percentage
2025 3612 20.83%
2024 2109 12.16%
2023 1379 7.95%
2022 1093 6.30%
2021 1195 6.89%
2020 1170 6.75%
2019 773 4.46%
2018 856 4.94%
2017 757 4.37%
2016 430 2.48%
2015 379 2.19%
2014 408 2.35%
2013 514 2.96%
2012 366 2.11%
2011 356 2.05%
2010 254 1.46%
2009 220 1.27%
2008 218 1.26%
2007 167 0.96%
2006 119 0.69%
2005 108 0.62%
2004 154 0.89%
2003 117 0.67%
2002 104 0.60%
2001 144 0.83%
2000 102 0.59%
1999 88 0.51%
1998 71 0.41%
1997 41 0.24%
1996 25 0.14%
1995 9 0.05%

Social Media Usage

Instagram leads with 29.4% among stores with at least one detectable social profile (10,634 stores) , followed by Facebook (26.9%) and YouTube (12.1%) .

Base: 15,692 stores with any detectable social profile (66.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.4%

10,634 stores

Facebook 26.9%

9,730 stores

YouTube 12.1%

4,381 stores

TikTok 8.1%

2,943 stores

Twitter 7.7%

2,804 stores

Pinterest 5.6%

2,034 stores

LinkedIn 4.3%

1,553 stores

WhatsApp 4.2%

1,520 stores

X 1.4%

509 stores

Vimeo 0.3%

91 stores

Visual Distribution

Distribution of social media platforms in Flickity (December 2025)
Distribution of social media platforms in Flickity e-commerce stores
Social Platform Store Count Market Share
Instagram 10634 29.38%
Facebook 9730 26.88%
YouTube 4381 12.10%
TikTok 2943 8.13%
Twitter 2804 7.75%
Pinterest 2034 5.62%
LinkedIn 1553 4.29%
WhatsApp 1520 4.20%
X 509 1.41%
Vimeo 91 0.25%

Geographic Distribution

United States leads with 26.4% (3,434 AI-verified stores) , followed by Brazil (14.5%) and United Kingdom (7.9%) .

Base: 12,984 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,434 AI-verified stores

Brazil 14.5%

1,886 AI-verified stores

1,022 AI-verified stores

India 6.3%

816 AI-verified stores

742 AI-verified stores

630 AI-verified stores

478 AI-verified stores

471 AI-verified stores

389 AI-verified stores

Spain 2.9%

372 AI-verified stores

Visual Distribution

Geographic distribution of stores using Flickity (December 2025)
Geographic distribution of stores using Flickity
Country AI-Verified Store Count Market Share
United States 3434 26.45%
Brazil 1886 14.53%
United Kingdom 1022 7.87%
India 816 6.28%
Australia 742 5.71%
Netherlands 630 4.85%
Germany 478 3.68%
Canada 471 3.63%
Colombia 389 3.00%
Spain 372 2.87%
Vietnam 371 2.86%
France 362 2.79%
Russia 345 2.66%
Japan 318 2.45%
Taiwan 293 2.26%
Italy 247 1.90%
Iran 243 1.87%
South Korea 193 1.49%
Mexico 192 1.48%
Pakistan 180 1.39%

Dataset Coverage

Field Rows count Coverage
Website 23.7k 100.00%
Emails 11.8k 49.72%
Phones 5.2k 21.95%
Ecommerce platform 23.6k 99.56%
Couriers 3.5k 14.78%
Payment Providers 4.0k 17.05%
Categories 16.4k 69.28%
Social Media 15.7k 66.32%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Flickity E-commerce Database to:

Gain actionable insights into 17.5k physical stores in Flickity.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Flickity online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Flickity E-commerce Database?

Our database covers over 17.5k Flickity physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy