Flickity Technology Adoption in E-commerce

Discover 12.0k verified e-commerce stores using Flickity. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 31.8k domains. 12.0k verified as active stores with physical delivery.

· · Next full refresh: April 2026

12.0k verified active stores out of 31.8k detected · 37.8% verification rate

E-commerce Platforms Distribution

Shopify leads with 65.8% of stores with physical delivery (7,856 stores) , followed by WooCommerce (19.2%) and Custom (12.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 65.8%

7,856 stores

2,295 stores

Custom 12.8%

1,525 stores

55 stores

39 stores

36 stores

30 stores

21 stores

19 stores

EKM 0.1%

13 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Flickity
Platform Stores with Physical Delivery Percentage
Shopify 7856 65.82%
WooCommerce 2295 19.23%
Custom 1525 12.78%
BigCommerce 55 0.46%
1C-Bitrix 39 0.33%
OpenCart 36 0.30%
PrestaShop 30 0.25%
Squarespace Commerce 21 0.18%
Welcart 19 0.16%
EKM 13 0.11%
OpenCart, Shopify 11 0.09%
EC-CUBE 10 0.08%
Zoorix, Shopify 10 0.08%
Loja Integrada 8 0.07%
Magento 8 0.07%

Categories Distribution

Clothing & Accessories leads with 25.7% of all stores (2,449 stores) , followed by Health & Beauty (21.2%) and Food & Beverages (10.7%) .

Base: 9,518 AI-verified stores with physical delivery and detected product categories (79.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 25.7%

2,449 stores

Health & Beauty 21.2%

2,021 stores

Food & Beverages 10.7%

1,016 stores

Electronics & Technology 7.2%

681 stores

Jewelry & Watches 6.4%

608 stores

Home & Garden 5.2%

491 stores

Furniture & Home Decor 4.7%

445 stores

Gifts & Special Occasions 3.3%

312 stores

Arts & Entertainment 3.1%

298 stores

Sporting Goods & Outdoor Gear 3.0%

281 stores

Visual Distribution

Distribution of top 10 Flickity store categories (March 2026)
Distribution of categories in Flickity e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2449 25.73%
Health & Beauty 2021 21.23%
Food & Beverages 1016 10.67%
Electronics & Technology 681 7.15%
Jewelry & Watches 608 6.39%
Home & Garden 491 5.16%
Furniture & Home Decor 445 4.68%
Gifts & Special Occasions 312 3.28%
Arts & Entertainment 298 3.13%
Sporting Goods & Outdoor Gear 281 2.95%
Pets & Pet Supplies 221 2.32%
Vehicles & Parts 207 2.17%
Tools & Hardware 196 2.06%
Business & Industrial 162 1.70%
Baby & Toddler 130 1.37%

Payment Providers Distribution

PayPal leads with 21.3% among AI-verified physical stores (1,077 stores) , followed by American Express (13.5%) and MasterCard (11.6%) .

Base: 3,196 AI-verified physical stores with detectable payment providers (10.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.3%

1,077 stores

681 stores

587 stores

496 stores

451 stores

380 stores

341 stores

280 stores

VISA 4.8%

243 stores

146 stores

Visual Distribution

Distribution of top 10 Flickity payment providers (March 2026)
Distribution of payment providers in Flickity e-commerce stores
Payment Provider Store Count Market Share
PayPal 1077 21.27%
American Express 681 13.45%
MasterCard 587 11.59%
Boleto 496 9.80%
Stripe Connect 451 8.91%
Klarna 380 7.51%
Apple Pay 341 6.74%
Google Pay 280 5.53%
VISA 243 4.80%
Mercado Pago 146 2.88%
JCB 111 2.19%
Amazon Pay 101 1.99%
Bolt 75 1.48%
Bancontact 53 1.05%
iDEAL 41 0.81%

Shipping Carriers Distribution

UPS leads with 16.8% among AI-verified physical stores (623 stores) , followed by DHL (14.9%) and USPS (13.4%) .

Base: 2,893 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.8%

623 stores

DHL 14.9%

554 stores

USPS 13.4%

498 stores

425 stores

FedEx 11.4%

422 stores

Estes 6.7%

250 stores

DPD 4.6%

169 stores

169 stores

141 stores

GLS 3.4%

128 stores

Visual Distribution

Distribution of top 10 Flickity shipping carriers (March 2026)
Distribution of shipping carriers in Flickity e-commerce stores
Shipping Carrier Store Count Market Share
UPS 623 16.78%
DHL 554 14.92%
USPS 498 13.42%
Correios 425 11.45%
FedEx 422 11.37%
Estes 250 6.73%
DPD 169 4.55%
Royal Mail 169 4.55%
Australia Post 141 3.80%
GLS 128 3.45%
TNT 79 2.13%
Canada Post 75 2.02%
PostNL 70 1.89%
Colissimo 55 1.48%
Speedy 54 1.45%

Store Launch Timeline

Over the past 12 months, 2,087 new stores were launched in Flickity , with the highest activity in 2026-02 (206 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.9%

206 stores launched

2026-01 9.0%

188 stores launched

2025-12 8.7%

181 stores launched

2025-11 8.0%

168 stores launched

2025-10 9.4%

196 stores launched

2025-09 8.6%

179 stores launched

2025-08 9.6%

200 stores launched

2025-07 8.6%

180 stores launched

2025-06 7.3%

152 stores launched

2025-05 7.8%

162 stores launched

2025-04 7.0%

147 stores launched

2025-03 6.1%

128 stores launched

Monthly Trend

Monthly store launches in Flickity (March 2026)
Monthly store launches in Flickity over the past 12 months
Month Stores Launched Percentage
2026-02 206 9.87%
2026-01 188 9.01%
2025-12 181 8.67%
2025-11 168 8.05%
2025-10 196 9.39%
2025-09 179 8.58%
2025-08 200 9.58%
2025-07 180 8.62%
2025-06 152 7.28%
2025-05 162 7.76%
2025-04 147 7.04%
2025-03 128 6.13%

Active Stores by Launch Year

Currently, 11,917 active stores in Flickity are tracked in our database , with the most stores launched in 2026 (395 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.3%

395 active stores

2025 16.4%

1,955 active stores

2024 11.4%

1,364 active stores

2023 8.5%

1,018 active stores

2022 7.0%

832 active stores

2021 7.6%

900 active stores

2020 7.5%

892 active stores

2019 5.0%

599 active stores

2018 4.8%

570 active stores

2017 4.2%

498 active stores

2016 2.6%

308 active stores

2015 2.2%

262 active stores

2014 2.3%

272 active stores

2013 2.7%

324 active stores

2012 1.9%

222 active stores

Distribution by Launch Year

Active stores in Flickity by original launch year (March 2026)
Active stores in Flickity by launch year
Launch Year Active Stores Percentage
2026 395 3.31%
2025 1955 16.41%
2024 1364 11.45%
2023 1018 8.54%
2022 832 6.98%
2021 900 7.55%
2020 892 7.49%
2019 599 5.03%
2018 570 4.78%
2017 498 4.18%
2016 308 2.58%
2015 262 2.20%
2014 272 2.28%
2013 324 2.72%
2012 222 1.86%
2011 214 1.80%
2010 159 1.33%
2009 133 1.12%
2008 127 1.07%
2007 116 0.97%
2006 67 0.56%
2005 65 0.55%
2004 101 0.85%
2003 80 0.67%
2002 82 0.69%
2001 101 0.85%
2000 80 0.67%
1999 75 0.63%
1998 51 0.43%
1997 29 0.24%
1996 18 0.15%
1995 8 0.07%

Social Media Usage

Instagram leads with 30.6% among stores with at least one detectable social profile (8,562 stores) , followed by Facebook (26.9%) and YouTube (12.5%) .

Base: 12,487 stores with any detectable social profile (39.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.6%

8,562 stores

Facebook 26.9%

7,514 stores

YouTube 12.5%

3,489 stores

TikTok 8.9%

2,480 stores

Twitter 7.0%

1,963 stores

Pinterest 5.7%

1,600 stores

LinkedIn 4.2%

1,181 stores

WhatsApp 2.6%

714 stores

X 1.4%

388 stores

Vimeo 0.2%

65 stores

Visual Distribution

Distribution of social media platforms in Flickity (March 2026)
Distribution of social media platforms in Flickity e-commerce stores
Social Platform Store Count Market Share
Instagram 8562 30.63%
Facebook 7514 26.88%
YouTube 3489 12.48%
TikTok 2480 8.87%
Twitter 1963 7.02%
Pinterest 1600 5.72%
LinkedIn 1181 4.22%
WhatsApp 714 2.55%
X 388 1.39%
Vimeo 65 0.23%

Geographic Distribution

United States leads with 31.3% (2,929 AI-verified stores) , followed by Brazil (8.7%) and United Kingdom (8.7%) .

Base: 9,371 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,929 AI-verified stores

817 AI-verified stores

811 AI-verified stores

India 8.1%

758 AI-verified stores

557 AI-verified stores

538 AI-verified stores

417 AI-verified stores

381 AI-verified stores

284 AI-verified stores

261 AI-verified stores

Visual Distribution

Geographic distribution of stores using Flickity (March 2026)
Geographic distribution of stores using Flickity
Country AI-Verified Store Count Market Share
United States 2929 31.26%
Brazil 817 8.72%
United Kingdom 811 8.65%
India 758 8.09%
Australia 557 5.94%
Germany 538 5.74%
Canada 417 4.45%
Taiwan 381 4.07%
France 284 3.03%
Netherlands 261 2.79%
Vietnam 226 2.41%
South Korea 188 2.01%
Italy 175 1.87%
Spain 173 1.85%
Japan 166 1.77%
Indonesia 152 1.62%
Russia 143 1.53%
Pakistan 141 1.50%
Denmark 137 1.46%
Mexico 117 1.25%

Data Coverage

Field Rows count Coverage
Website 31.8k 100.00%
Emails 9.1k 28.52%
Phones 4.4k 13.85%
Ecommerce platform 31.8k 99.76%
Couriers 2.9k 9.09%
Payment Providers 3.2k 10.04%
Categories 10.2k 32.18%
Social Media 12.5k 39.24%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Flickity e-commerce landscape:

Analyze 12.0k verified e-commerce stores on Flickity - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Flickity e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Flickity e-commerce intelligence?

We track 12.0k verified Flickity e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy