Fathom Technology Adoption in E-commerce
Discover 3.8k verified e-commerce stores using Fathom. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.2k domains. 3.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.8k verified active stores out of 5.2k detected · 73.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 63.8% of stores with physical delivery (2,422 stores) , followed by OpenCart (17.9%) and Custom (9.6%) .
Base: 3,795 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,422 stores
680 stores
364 stores
237 stores
27 stores
16 stores
14 stores
5 stores
3 stores
2 stores
Visual Distribution
2,422 stores
680 stores
364 stores
237 stores
27 stores
16 stores
14 stores
5 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2422 | 63.82% |
| OpenCart | 680 | 17.92% |
| Custom | 364 | 9.59% |
| Shopify | 237 | 6.25% |
| Magento | 27 | 0.71% |
| BigCommerce | 16 | 0.42% |
| Squarespace Commerce | 14 | 0.37% |
| PrestaShop | 5 | 0.13% |
| FreshStore | 3 | 0.08% |
| Craft Commerce | 2 | 0.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 65.3% share of detected Fathom e-commerce signals (3,366) , with OpenCart at 13.2% and Custom at 7.1% (June 2026) .
Base: 5,152 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,366 websites
680 websites
364 websites
316 websites
38 websites
21 websites
187 websites
6 websites
3 websites
15 websites
Visual Distribution
3,366 websites
680 websites
364 websites
316 websites
38 websites
21 websites
187 websites
6 websites
3 websites
15 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3366 | 65.33% |
| OpenCart | 680 | 13.20% |
| Custom | 364 | 7.07% |
| Shopify | 316 | 6.13% |
| Magento | 38 | 0.74% |
| BigCommerce | 21 | 0.41% |
| Squarespace Commerce | 187 | 3.63% |
| PrestaShop | 6 | 0.12% |
| FreshStore | 3 | 0.06% |
| Craft Commerce | 15 | 0.29% |
Categories Distribution
Health & Beauty stores with 73.7% of all stores (2,798 stores) , followed by Food & Beverages (3.7%) and Clothing & Accessories (2.7%) .
Base: 3,795 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,798 stores
141 stores
103 stores
103 stores
101 stores
97 stores
67 stores
54 stores
52 stores
46 stores
Visual Distribution
2,798 stores
141 stores
103 stores
103 stores
101 stores
97 stores
67 stores
54 stores
52 stores
46 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2798 | 73.73% |
| Food & Beverages | 141 | 3.72% |
| Clothing & Accessories | 103 | 2.71% |
| Toys & Games | 103 | 2.71% |
| Arts & Entertainment | 101 | 2.66% |
| Sporting Goods & Outdoor Gear | 97 | 2.56% |
| Home & Garden | 67 | 1.77% |
| Electronics & Technology | 54 | 1.42% |
| Tools & Hardware | 52 | 1.37% |
| Business & Industrial | 46 | 1.21% |
Payment Providers Distribution
PayPal accounts for 31.2% of displayed detection occurrences (382 occurrences) , followed by American Express (23.9%) and MasterCard (21.0%) .
Base: 1,224 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
382 occurrences
292 occurrences
257 occurrences
94 occurrences
59 occurrences
44 occurrences
33 occurrences
26 occurrences
24 occurrences
13 occurrences
Visual Distribution
382 occurrences
292 occurrences
257 occurrences
94 occurrences
59 occurrences
44 occurrences
33 occurrences
26 occurrences
24 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 382 | 31.21% |
| American Express | 292 | 23.86% |
| MasterCard | 257 | 21.00% |
| Stripe Connect | 94 | 7.68% |
| Klarna | 59 | 4.82% |
| Apple Pay | 44 | 3.59% |
| Google Pay | 33 | 2.70% |
| VISA | 26 | 2.12% |
| Bolt | 24 | 1.96% |
| Mollie | 13 | 1.06% |
Shipping Carriers Distribution
USPS accounts for 27.0% of displayed detection occurrences (192 occurrences) , followed by TNT (23.9%) and UPS (9.6%) .
Base: 712 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
192 occurrences
170 occurrences
68 occurrences
54 occurrences
48 occurrences
43 occurrences
39 occurrences
37 occurrences
32 occurrences
29 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 192 | 26.97% |
| TNT | 170 | 23.88% |
| UPS | 68 | 9.55% |
| DHL | 54 | 7.58% |
| FedEx | 48 | 6.74% |
| DPD | 43 | 6.04% |
| Royal Mail | 39 | 5.48% |
| Estes | 37 | 5.20% |
| Colissimo | 32 | 4.49% |
| GLS | 29 | 4.07% |
Store Launch Timeline
Over the past 12 months, 401 new stores were launched in Fathom , with the highest activity in 2026-05 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
9 stores launched
7 stores launched
2 stores launched
9 stores launched
9 stores launched
6 stores launched
18 stores launched
8 stores launched
6 stores launched
96 stores launched
221 stores launched
Monthly Trend
2.5% of last 12 months
2.2% of last 12 months
1.7% of last 12 months
0.5% of last 12 months
2.2% of last 12 months
2.2% of last 12 months
1.5% of last 12 months
4.5% of last 12 months
2.0% of last 12 months
1.5% of last 12 months
23.9% of last 12 months
55.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 10 | 2.49% |
| 2026-04 | 9 | 2.24% |
| 2026-03 | 7 | 1.75% |
| 2026-02 | 2 | 0.50% |
| 2026-01 | 9 | 2.24% |
| 2025-12 | 9 | 2.24% |
| 2025-11 | 6 | 1.50% |
| 2025-10 | 18 | 4.49% |
| 2025-09 | 8 | 2.00% |
| 2025-08 | 6 | 1.50% |
| 2025-07 | 96 | 23.94% |
| 2025-06 | 221 | 55.11% |
Active Stores by Launch Year
Currently, 3,789 active stores in Fathom are tracked in our database , with the most stores launched in 2026 (37 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
37 active stores
1,211 active stores
528 active stores
819 active stores
287 active stores
90 active stores
80 active stores
61 active stores
76 active stores
73 active stores
44 active stores
53 active stores
34 active stores
61 active stores
36 active stores
Distribution by Launch Year
1.0% of tracked active stores
32.0% of tracked active stores
13.9% of tracked active stores
21.6% of tracked active stores
7.6% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
1.2% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
1.6% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 37 | 0.98% |
| 2025 | 1211 | 31.96% |
| 2024 | 528 | 13.94% |
| 2023 | 819 | 21.62% |
| 2022 | 287 | 7.57% |
| 2021 | 90 | 2.38% |
| 2020 | 80 | 2.11% |
| 2019 | 61 | 1.61% |
| 2018 | 76 | 2.01% |
| 2017 | 73 | 1.93% |
| 2016 | 44 | 1.16% |
| 2015 | 53 | 1.40% |
| 2014 | 34 | 0.90% |
| 2013 | 61 | 1.61% |
| 2012 | 36 | 0.95% |
Geographic Distribution
United States stores with 15.7% (596 active verified stores) , followed by United Kingdom (10.5%) and Germany (8.4%) .
Base: 3,795 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
596 active verified stores
400 active verified stores
319 active verified stores
301 active verified stores
240 active verified stores
225 active verified stores
118 active verified stores
106 active verified stores
103 active verified stores
91 active verified stores
Visual Distribution
596 active verified stores
400 active verified stores
319 active verified stores
301 active verified stores
240 active verified stores
225 active verified stores
118 active verified stores
106 active verified stores
103 active verified stores
91 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 596 | 15.70% |
| United Kingdom | 400 | 10.54% |
| Germany | 319 | 8.41% |
| France | 301 | 7.93% |
| Spain | 240 | 6.32% |
| Italy | 225 | 5.93% |
| Canada | 118 | 3.11% |
| Poland | 106 | 2.79% |
| Ireland | 103 | 2.71% |
| Austria | 91 | 2.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
WooCommerce - Arts & Entertainment
Custom - Home & Garden
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Shopify - Arts & Entertainment
OpenCart - Health & Beauty
WooCommerce
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.2k | 100.00% |
| Emails | 1.3k | 25.83% |
| Phones | 1k | 19.74% |
| Ecommerce platform | 5.1k | 98.39% |
| Couriers | 764 | 14.83% |
| Payment Providers | 953 | 18.50% |
| Categories | 3.8k | 73.37% |
| Social Media | 1.8k | 35.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fathom e-commerce landscape:
Analyze 3.8k verified e-commerce stores on Fathom - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fathom e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fathom e-commerce intelligence?
-
We track 3.8k verified Fathom e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.6% of displayed detection occurrences (697 occurrences) , followed by Instagram (30.4%) and YouTube (11.3%) .
Base: 2,280 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
697 occurrences
694 occurrences
257 occurrences
181 occurrences
138 occurrences
116 occurrences
113 occurrences
66 occurrences
13 occurrences
5 occurrences
Visual Distribution
697 occurrences
694 occurrences
257 occurrences
181 occurrences
138 occurrences
116 occurrences
113 occurrences
66 occurrences
13 occurrences
5 occurrences