FancyBox Technology Adoption in E-commerce

Discover 159.4k verified e-commerce stores using FancyBox. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 215k domains. 159.4k verified as active stores with physical delivery.

Verified stores
159.4k
active stores with physical delivery
Top country
Russia
25,326 verified stores
Top payment signal
PayPal
14,890 detection occurrences
Top carrier signal
UPS
7,706 detection occurrences
Top category
Clothing & Accessories
20,350 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

159.4k verified active stores out of 215k detected · 74.2% verification rate

E-commerce Platforms Distribution

Custom stores with 36.0% of stores with physical delivery (57,441 stores) , followed by PrestaShop (23.9%) and Shopify (14.8%) .

Base: 159,426 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 36.0%

57,441 stores

38,045 stores

Shopify 14.8%

23,582 stores

13,989 stores

5,020 stores

miniShop2 1.7%

2,749 stores

2,627 stores

2,487 stores

1,970 stores

1,028 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in FancyBox
Platform Stores with Physical Delivery Percentage
Custom 57441 36.03%
PrestaShop 38045 23.86%
Shopify 23582 14.79%
WooCommerce 13989 8.77%
1C-Bitrix 5020 3.15%
miniShop2 2749 1.72%
Magento 2627 1.65%
Shoprenter 2487 1.56%
OpenCart 1970 1.24%
ShopWired 1028 0.64%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 26.7% share of detected FancyBox e-commerce signals (57,441) , with PrestaShop at 19.8% and Shopify at 14.5% (June 2026) .

Base: 214,964 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 26.7%

57,441 websites

42,543 websites

Shopify 14.5%

31,203 websites

29,765 websites

16,544 websites

miniShop2 2.1%

4,533 websites

6,836 websites

2,557 websites

2,684 websites

1,061 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in FancyBox
Platform Websites with Signals Percentage
Custom 57441 26.72%
PrestaShop 42543 19.79%
Shopify 31203 14.52%
WooCommerce 29765 13.85%
1C-Bitrix 16544 7.70%
miniShop2 4533 2.11%
Magento 6836 3.18%
Shoprenter 2557 1.19%
OpenCart 2684 1.25%
ShopWired 1061 0.49%

Categories Distribution

Clothing & Accessories stores with 12.8% of all stores (20,350 stores) , followed by Health & Beauty (10.6%) and Food & Beverages (9.4%) .

Base: 159,426 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 12.8%

20,350 stores

Health & Beauty 10.6%

16,972 stores

Food & Beverages 9.4%

14,908 stores

Tools & Hardware 8.7%

13,947 stores

Home & Garden 8.4%

13,360 stores

Sporting Goods & Outdoor Gear 6.3%

10,084 stores

Electronics & Technology 5.9%

9,331 stores

Business & Industrial 5.2%

8,251 stores

Vehicles & Parts 5.1%

8,182 stores

Furniture & Home Decor 3.7%

5,903 stores

Visual Distribution

Distribution of top 10 FancyBox store categories (June 2026)
Distribution of categories in FancyBox e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 20350 12.76%
Health & Beauty 16972 10.65%
Food & Beverages 14908 9.35%
Tools & Hardware 13947 8.75%
Home & Garden 13360 8.38%
Sporting Goods & Outdoor Gear 10084 6.33%
Electronics & Technology 9331 5.85%
Business & Industrial 8251 5.18%
Vehicles & Parts 8182 5.13%
Furniture & Home Decor 5903 3.70%

Payment Providers Distribution

PayPal accounts for 28.3% of displayed detection occurrences (14,890 occurrences) , followed by MasterCard (24.3%) and VISA (14.5%) .

Base: 52,583 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.3%

14,890 occurrences

12,789 occurrences

VISA 14.5%

7,638 occurrences

5,899 occurrences

3,228 occurrences

JCB 4.4%

2,315 occurrences

1,720 occurrences

1,633 occurrences

1,394 occurrences

PayU 2.0%

1,077 occurrences

Visual Distribution

Distribution of top 10 FancyBox payment providers (June 2026)
Distribution of payment providers in FancyBox e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 14890 28.32%
MasterCard 12789 24.32%
VISA 7638 14.53%
American Express 5899 11.22%
Stripe Connect 3228 6.14%
JCB 2315 4.40%
Klarna 1720 3.27%
Apple Pay 1633 3.11%
Google Pay 1394 2.65%
PayU 1077 2.05%

Shipping Carriers Distribution

UPS accounts for 17.2% of displayed detection occurrences (7,706 occurrences) , followed by DHL (12.9%) and DPD (12.8%) .

Base: 44,874 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.2%

7,706 occurrences

DHL 12.9%

5,791 occurrences

DPD 12.8%

5,758 occurrences

5,403 occurrences

GLS 11.2%

5,006 occurrences

4,824 occurrences

USPS 9.2%

4,119 occurrences

2,565 occurrences

FedEx 4.8%

2,168 occurrences

1,534 occurrences

Visual Distribution

Distribution of top 10 FancyBox shipping carriers (June 2026)
Distribution of shipping carriers in FancyBox e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 7706 17.17%
DHL 5791 12.91%
DPD 5758 12.83%
СДЭК 5403 12.04%
GLS 5006 11.16%
Почта России 4824 10.75%
USPS 4119 9.18%
Colissimo 2565 5.72%
FedEx 2168 4.83%
La Poste 1534 3.42%

Store Launch Timeline

Over the past 12 months, 16,409 new stores were launched in FancyBox , with the highest activity in 2026-05 (1,247 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.6%

1,247 stores launched

2026-04 7.8%

1,276 stores launched

2026-03 7.7%

1,260 stores launched

2026-02 6.4%

1,044 stores launched

2026-01 7.4%

1,218 stores launched

2025-12 9.5%

1,561 stores launched

2025-11 9.8%

1,610 stores launched

2025-10 9.7%

1,588 stores launched

2025-09 10.7%

1,755 stores launched

2025-08 8.5%

1,388 stores launched

2025-07 10.7%

1,759 stores launched

2025-06 4.3%

703 stores launched

Monthly Trend

Monthly store launches in FancyBox (June 2026)
Monthly store launches in FancyBox over the past 12 months
Month Stores Launched Percentage
2026-05 1247 7.60%
2026-04 1276 7.78%
2026-03 1260 7.68%
2026-02 1044 6.36%
2026-01 1218 7.42%
2025-12 1561 9.51%
2025-11 1610 9.81%
2025-10 1588 9.68%
2025-09 1755 10.70%
2025-08 1388 8.46%
2025-07 1759 10.72%
2025-06 703 4.28%

Active Stores by Launch Year

Currently, 152,328 active stores in FancyBox are tracked in our database , with the most stores launched in 2026 (6,129 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.0%

6,129 active stores

2025 10.6%

16,197 active stores

2024 7.3%

11,072 active stores

2023 5.7%

8,691 active stores

2022 5.3%

8,149 active stores

2021 6.9%

10,453 active stores

2020 7.6%

11,540 active stores

2019 5.8%

8,787 active stores

2018 6.0%

9,153 active stores

2017 5.9%

8,954 active stores

2016 4.1%

6,203 active stores

2015 3.5%

5,393 active stores

2014 3.4%

5,174 active stores

2013 4.1%

6,241 active stores

2012 2.8%

4,208 active stores

Distribution by Launch Year

Active stores in FancyBox by original launch year (June 2026)
Active stores in FancyBox by launch year
Launch Year Active Stores Percentage
2026 6129 4.02%
2025 16197 10.63%
2024 11072 7.27%
2023 8691 5.71%
2022 8149 5.35%
2021 10453 6.86%
2020 11540 7.58%
2019 8787 5.77%
2018 9153 6.01%
2017 8954 5.88%
2016 6203 4.07%
2015 5393 3.54%
2014 5174 3.40%
2013 6241 4.10%
2012 4208 2.76%

Social Media Usage

Facebook accounts for 33.4% of displayed detection occurrences (83,415 occurrences) , followed by Instagram (26.3%) and YouTube (12.2%) .

Base: 250,014 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.4%

83,415 occurrences

Instagram 26.3%

65,750 occurrences

YouTube 12.2%

30,474 occurrences

Twitter 10.6%

26,609 occurrences

Pinterest 4.9%

12,375 occurrences

WhatsApp 4.7%

11,792 occurrences

LinkedIn 3.5%

8,629 occurrences

TikTok 3.0%

7,431 occurrences

X 0.9%

2,319 occurrences

Vimeo 0.5%

1,220 occurrences

Visual Distribution

Distribution of social media platforms in FancyBox (June 2026)
Distribution of social media platforms in FancyBox e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 83415 33.36%
Instagram 65750 26.30%
YouTube 30474 12.19%
Twitter 26609 10.64%
Pinterest 12375 4.95%
WhatsApp 11792 4.72%
LinkedIn 8629 3.45%
TikTok 7431 2.97%
X 2319 0.93%
Vimeo 1220 0.49%

Geographic Distribution

Russia stores with 15.9% (25,326 active verified stores) , followed by United States (11.8%) and Spain (5.9%) .

Base: 159,426 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Russia 15.9%

25,326 active verified stores

18,821 active verified stores

Spain 5.9%

9,456 active verified stores

9,280 active verified stores

7,281 active verified stores

Italy 4.1%

6,613 active verified stores

5,074 active verified stores

5,060 active verified stores

India 2.7%

4,329 active verified stores

3,868 active verified stores

Visual Distribution

Geographic distribution of stores using FancyBox (June 2026)
Geographic distribution of stores using FancyBox
Country AI-Verified Store Count Market Share
Russia 25326 15.89%
United States 18821 11.81%
Spain 9456 5.93%
France 9280 5.82%
Vietnam 7281 4.57%
Italy 6613 4.15%
Poland 5074 3.18%
United Kingdom 5060 3.17%
India 4329 2.72%
Ukraine 3868 2.43%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 215k 100.00%
Emails 127.6k 59.36%
Phones 118.5k 55.12%
Ecommerce platform 213.2k 99.16%
Couriers 48.2k 22.43%
Payment Providers 40.7k 18.95%
Categories 154k 71.64%
Social Media 136.4k 63.47%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the FancyBox e-commerce landscape:

Analyze 159.4k verified e-commerce stores on FancyBox - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across FancyBox e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the FancyBox e-commerce intelligence?

We track 159.4k verified FancyBox e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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