Exhibit Technology Adoption in E-commerce
Discover 459.0 e-commerce stores using Exhibit. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 40.7% of stores with physical delivery (187 stores) , followed by WooCommerce (38.6%) and Shopify (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
187 stores
177 stores
61 stores
25 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 187 | 40.74% |
| WooCommerce | 177 | 38.56% |
| Shopify | 61 | 13.29% |
| Magento | 25 | 5.45% |
| PrestaShop | 2 | 0.44% |
| Future Shop | 1 | 0.22% |
| VB Media | 1 | 0.22% |
| Vextras, Volusion | 1 | 0.22% |
| EC-CUBE | 1 | 0.22% |
| Welcart | 1 | 0.22% |
| nopCommerce | 1 | 0.22% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.22% |
| 1C-Bitrix | 0 | 0.00% |
| Tebex | 0 | 0.00% |
| Volusion | 0 | 0.00% |
All Stores Distribution
Custom holds 15.9% share of all Exhibit e-commerce stores (187) , with WooCommerce at 72.0% and Shopify at 7.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
187 stores
846 stores
86 stores
29 stores
3 stores
1 stores
1 stores
1 stores
1 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 187 | 15.91% |
| WooCommerce | 846 | 72.00% |
| Shopify | 86 | 7.32% |
| Magento | 29 | 2.47% |
| PrestaShop | 3 | 0.26% |
| Future Shop | 1 | 0.09% |
| VB Media | 1 | 0.09% |
| Vextras, Volusion | 1 | 0.09% |
| EC-CUBE | 1 | 0.09% |
| Welcart | 2 | 0.17% |
| nopCommerce | 1 | 0.09% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.09% |
| 1C-Bitrix | 14 | 1.19% |
| Tebex | 1 | 0.09% |
| Volusion | 1 | 0.09% |
Categories Distribution
Arts & Entertainment leads with 31.3% of all stores (103 stores) , followed by Business & Industrial (18.2%) and Furniture & Home Decor (8.8%) .
Top 10 Categories
103 stores
60 stores
29 stores
28 stores
22 stores
16 stores
13 stores
11 stores
10 stores
8 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 103 | 31.31% |
| Business & Industrial | 60 | 18.24% |
| Furniture & Home Decor | 29 | 8.81% |
| Clothing & Accessories | 28 | 8.51% |
| Books & Media | 22 | 6.69% |
| Health & Beauty | 16 | 4.86% |
| Electronics & Technology | 13 | 3.95% |
| Food & Beverages | 11 | 3.34% |
| Home & Garden | 10 | 3.04% |
| Jewelry & Watches | 8 | 2.43% |
| Collectibles & Hobbies | 7 | 2.13% |
| Gifts & Special Occasions | 7 | 2.13% |
| Tools & Hardware | 7 | 2.13% |
| Vehicles & Parts | 6 | 1.82% |
| Sporting Goods & Outdoor Gear | 2 | 0.61% |
Payment Providers Distribution
PayPal leads with 23.3% among AI-verified physical stores (17 stores) , followed by American Express (13.7%) and MasterCard (12.3%) .
Base: 96 AI-verified physical stores with detectable payment providers (8.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
17 stores
10 stores
9 stores
9 stores
6 stores
5 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 17 | 23.29% |
| American Express | 10 | 13.70% |
| MasterCard | 9 | 12.33% |
| Stripe Connect | 9 | 12.33% |
| VISA | 6 | 8.22% |
| Bolt | 5 | 6.85% |
| Apple Pay | 3 | 4.11% |
| Bancontact | 2 | 2.74% |
| Klarna | 2 | 2.74% |
| Google Pay | 2 | 2.74% |
| SEPA | 2 | 2.74% |
| JCB | 2 | 2.74% |
| Amazon Pay | 2 | 2.74% |
| PayPro | 1 | 1.37% |
| Svea | 1 | 1.37% |
Shipping Carriers Distribution
UPS leads with 25.0% among AI-verified physical stores (13 stores) , followed by DHL (15.4%) and FedEx (11.5%) .
Base: 66 AI-verified physical stores with detectable shipping carriers (5.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13 stores
8 stores
6 stores
5 stores
4 stores
3 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 13 | 25.00% |
| DHL | 8 | 15.38% |
| FedEx | 6 | 11.54% |
| Royal Mail | 5 | 9.62% |
| USPS | 4 | 7.69% |
| Australia Post | 3 | 5.77% |
| Blue Star | 3 | 5.77% |
| DSV | 2 | 3.85% |
| Purolator | 2 | 3.85% |
| TNT | 1 | 1.92% |
| Ruston | 1 | 1.92% |
| Boxberry | 1 | 1.92% |
| IDEX | 1 | 1.92% |
| Fastway | 1 | 1.92% |
| Colissimo | 1 | 1.92% |
Store Launch Timeline
Over the past 12 months, 71 new stores were launched in Exhibit , with the highest activity in 2025-11 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
5 stores launched
12 stores launched
5 stores launched
3 stores launched
9 stores launched
7 stores launched
6 stores launched
3 stores launched
5 stores launched
8 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 6 | 8.45% |
| 2025-10 | 5 | 7.04% |
| 2025-09 | 12 | 16.90% |
| 2025-08 | 5 | 7.04% |
| 2025-07 | 3 | 4.23% |
| 2025-06 | 9 | 12.68% |
| 2025-05 | 7 | 9.86% |
| 2025-04 | 6 | 8.45% |
| 2025-03 | 3 | 4.23% |
| 2025-02 | 5 | 7.04% |
| 2025-01 | 8 | 11.27% |
| 2024-12 | 2 | 2.82% |
Active Stores by Launch Year
Currently, 444 active stores in Exhibit are tracked in our database , with the most stores launched in 2025 (69 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
69 active stores
34 active stores
41 active stores
21 active stores
35 active stores
38 active stores
16 active stores
23 active stores
20 active stores
11 active stores
11 active stores
12 active stores
17 active stores
10 active stores
16 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 69 | 15.54% |
| 2024 | 34 | 7.66% |
| 2023 | 41 | 9.23% |
| 2022 | 21 | 4.73% |
| 2021 | 35 | 7.88% |
| 2020 | 38 | 8.56% |
| 2019 | 16 | 3.60% |
| 2018 | 23 | 5.18% |
| 2017 | 20 | 4.50% |
| 2016 | 11 | 2.48% |
| 2015 | 11 | 2.48% |
| 2014 | 12 | 2.70% |
| 2013 | 17 | 3.83% |
| 2012 | 10 | 2.25% |
| 2011 | 16 | 3.60% |
| 2010 | 12 | 2.70% |
| 2009 | 8 | 1.80% |
| 2008 | 8 | 1.80% |
| 2007 | 6 | 1.35% |
| 2006 | 5 | 1.13% |
| 2005 | 8 | 1.80% |
| 2004 | 5 | 1.13% |
| 2003 | 5 | 1.13% |
| 2002 | 4 | 0.90% |
| 2001 | 2 | 0.45% |
| 2000 | 2 | 0.45% |
| 1999 | 1 | 0.23% |
| 1998 | 1 | 0.23% |
| 1997 | 2 | 0.45% |
| 1996 | 1 | 0.23% |
Geographic Distribution
United States leads with 38.2% (124 AI-verified stores) , followed by United Kingdom (12.3%) and China (7.1%) .
Base: 325 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
124 AI-verified stores
40 AI-verified stores
23 AI-verified stores
18 AI-verified stores
16 AI-verified stores
14 AI-verified stores
12 AI-verified stores
11 AI-verified stores
9 AI-verified stores
8 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 124 | 38.15% |
| United Kingdom | 40 | 12.31% |
| China | 23 | 7.08% |
| France | 18 | 5.54% |
| Canada | 16 | 4.92% |
| India | 14 | 4.31% |
| Japan | 12 | 3.69% |
| Spain | 11 | 3.38% |
| Australia | 9 | 2.77% |
| United Arab Emirates | 8 | 2.46% |
| Turkey | 7 | 2.15% |
| Italy | 7 | 2.15% |
| Greece | 6 | 1.85% |
| Germany | 6 | 1.85% |
| Russia | 5 | 1.54% |
| Brazil | 4 | 1.23% |
| Netherlands | 4 | 1.23% |
| Iran | 4 | 1.23% |
| Argentina | 4 | 1.23% |
| Kenya | 3 | 0.92% |
Featured Stores
Discover the strongest performers and newest entrants in Exhibit's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Books & Media
Custom — Arts & Entertainment
WooCommerce — Electronics & Technology
Custom — Tools & Hardware
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 797.0 | 67.37% |
| Phones | 267.0 | 22.57% |
| Ecommerce platform | 1.2k | 99.92% |
| Couriers | 66.0 | 5.58% |
| Payment Providers | 96.0 | 8.11% |
| Categories | 670.0 | 56.64% |
| Social Media | 764.0 | 64.58% |
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Frequently Asked Questions
- What data is included in the Exhibit E-commerce Database?
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Our database covers over 459.0 Exhibit physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
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Social Media Usage
Facebook leads with 26.8% among stores with at least one detectable social profile (198 stores) , followed by Instagram (25.8%) and Twitter (11.5%) .
Base: 764 stores with any detectable social profile (64.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
198 stores
191 stores
85 stores
80 stores
69 stores
37 stores
37 stores
23 stores
18 stores
2 stores
Visual Distribution