Exhibit Technology Adoption in E-commerce

Discover 459.0 e-commerce stores using Exhibit. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 43.8% of stores with physical delivery (201 stores) , followed by WooCommerce (36.6%) and Shopify (12.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 43.8%

201 stores

168 stores

Shopify 12.6%

58 stores

22 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Exhibit
Platform Stores with Physical Delivery Percentage
Custom 201 43.79%
WooCommerce 168 36.60%
Shopify 58 12.64%
Magento 22 4.79%
PrestaShop 2 0.44%
VB Media 1 0.22%
Welcart 1 0.22%
nopCommerce 1 0.22%
Future Shop 1 0.22%
EasyDigitalDownloads, WooCommerce 1 0.22%
Volusion, Vextras 1 0.22%
EC-CUBE 1 0.22%
EasyDigitalDownloads 1 0.22%
Volusion 0 0.00%
Drupal Commerce 0 0.00%

All Stores Distribution

Custom holds 18.2% share of all Exhibit e-commerce stores (201) , with WooCommerce at 70.2% and Shopify at 8.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 18.2%

201 stores

776 stores

89 stores

23 stores

3 stores

1 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Exhibit
Platform Total Stores Percentage
Custom 201 18.19%
WooCommerce 776 70.23%
Shopify 89 8.05%
Magento 23 2.08%
PrestaShop 3 0.27%
VB Media 1 0.09%
Welcart 2 0.18%
nopCommerce 1 0.09%
Future Shop 1 0.09%
EasyDigitalDownloads, WooCommerce 1 0.09%
Volusion, Vextras 1 0.09%
EC-CUBE 1 0.09%
EasyDigitalDownloads 3 0.27%
Volusion 1 0.09%
Drupal Commerce 1 0.09%

Categories Distribution

Arts & Entertainment leads with 33.3% of all stores (112 stores) , followed by Business & Industrial (17.9%) and Clothing & Accessories (8.9%) .

Top 10 Categories

Arts & Entertainment 33.3%

112 stores

Business & Industrial 17.9%

60 stores

Clothing & Accessories 8.9%

30 stores

Furniture & Home Decor 8.0%

27 stores

Books & Media 6.3%

21 stores

Health & Beauty 5.7%

19 stores

Food & Beverages 3.6%

12 stores

Home & Garden 3.0%

10 stores

Jewelry & Watches 3.0%

10 stores

Electronics & Technology 3.0%

10 stores

Visual Distribution

Distribution of top 10 Exhibit store categories (November 2025)
Distribution of categories in Exhibit e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 112 33.33%
Business & Industrial 60 17.86%
Clothing & Accessories 30 8.93%
Furniture & Home Decor 27 8.04%
Books & Media 21 6.25%
Health & Beauty 19 5.65%
Food & Beverages 12 3.57%
Home & Garden 10 2.98%
Jewelry & Watches 10 2.98%
Electronics & Technology 10 2.98%
Vehicles & Parts 7 2.08%
Collectibles & Hobbies 6 1.79%
Tools & Hardware 6 1.79%
Gifts & Special Occasions 5 1.49%
Sporting Goods & Outdoor Gear 1 0.30%

Payment Providers Distribution

PayPal leads with 25.0% among AI-verified physical stores (17 stores) , followed by Stripe Connect (16.2%) and MasterCard (13.2%) .

Base: 88 AI-verified physical stores with detectable payment providers (7.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.0%

17 stores

11 stores

9 stores

VISA 10.3%

7 stores

6 stores

Bolt 7.4%

5 stores

JCB 4.4%

3 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 Exhibit payment providers (November 2025)
Distribution of payment providers in Exhibit e-commerce stores
Payment Provider Store Count Market Share
PayPal 17 25.00%
Stripe Connect 11 16.18%
MasterCard 9 13.24%
VISA 7 10.29%
American Express 6 8.82%
Bolt 5 7.35%
JCB 3 4.41%
BitCoin 2 2.94%
Amazon Pay 2 2.94%
Apple Pay 1 1.47%
SEPA 1 1.47%
UnionPay 1 1.47%
Boleto 1 1.47%
Google Pay 1 1.47%
Svea 1 1.47%

Shipping Carriers Distribution

UPS leads with 23.9% among AI-verified physical stores (11 stores) , followed by DHL (15.2%) and FedEx (13.0%) .

Base: 55 AI-verified physical stores with detectable shipping carriers (4.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 23.9%

11 stores

DHL 15.2%

7 stores

FedEx 13.0%

6 stores

5 stores

3 stores

USPS 6.5%

3 stores

DSV 4.3%

2 stores

2 stores

TNT 2.2%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Exhibit shipping carriers (November 2025)
Distribution of shipping carriers in Exhibit e-commerce stores
Shipping Carrier Store Count Market Share
UPS 11 23.91%
DHL 7 15.22%
FedEx 6 13.04%
Royal Mail 5 10.87%
Australia Post 3 6.52%
USPS 3 6.52%
DSV 2 4.35%
Blue Star 2 4.35%
TNT 1 2.17%
Boxberry 1 2.17%
IDEX 1 2.17%
Fastway 1 2.17%
Purolator 1 2.17%
S.F. Express 1 2.17%
Hong Kong Post 1 2.17%

Store Launch Timeline

Over the past 12 months, 72 new stores were launched in Exhibit , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.9%

5 stores launched

2025-09 26.4%

19 stores launched

2025-08 6.9%

5 stores launched

2025-07 4.2%

3 stores launched

2025-06 9.7%

7 stores launched

2025-05 6.9%

5 stores launched

2025-04 9.7%

7 stores launched

2025-03 4.2%

3 stores launched

2025-02 6.9%

5 stores launched

2025-01 11.1%

8 stores launched

2024-12 5.6%

4 stores launched

2024-11 1.4%

1 stores launched

Monthly Trend

Monthly store launches in Exhibit (November 2025)
Monthly store launches in Exhibit over the past 12 months
Month Stores Launched Percentage
2025-10 5 6.94%
2025-09 19 26.39%
2025-08 5 6.94%
2025-07 3 4.17%
2025-06 7 9.72%
2025-05 5 6.94%
2025-04 7 9.72%
2025-03 3 4.17%
2025-02 5 6.94%
2025-01 8 11.11%
2024-12 4 5.56%
2024-11 1 1.39%

Active Stores by Launch Year

Currently, 445 active stores in Exhibit are tracked in our database , with the most stores launched in 2025 (67 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.1%

67 active stores

2024 8.1%

36 active stores

2023 10.1%

45 active stores

2022 4.5%

20 active stores

2021 7.9%

35 active stores

2020 9.0%

40 active stores

2019 3.6%

16 active stores

2018 4.7%

21 active stores

2017 4.3%

19 active stores

2016 2.7%

12 active stores

2015 2.2%

10 active stores

2014 2.5%

11 active stores

2013 3.1%

14 active stores

2012 3.4%

15 active stores

2011 2.9%

13 active stores

Distribution by Launch Year

Active stores in Exhibit by original launch year (November 2025)
Active stores in Exhibit by launch year
Launch Year Active Stores Percentage
2025 67 15.06%
2024 36 8.09%
2023 45 10.11%
2022 20 4.49%
2021 35 7.87%
2020 40 8.99%
2019 16 3.60%
2018 21 4.72%
2017 19 4.27%
2016 12 2.70%
2015 10 2.25%
2014 11 2.47%
2013 14 3.15%
2012 15 3.37%
2011 13 2.92%
2010 13 2.92%
2009 6 1.35%
2008 9 2.02%
2007 6 1.35%
2006 4 0.90%
2005 8 1.80%
2004 6 1.35%
2003 5 1.12%
2002 4 0.90%
2001 2 0.45%
2000 3 0.67%
1999 1 0.22%
1998 1 0.22%
1997 2 0.45%
1996 1 0.22%

Social Media Usage

Facebook leads with 26.3% among stores with at least one detectable social profile (195 stores) , followed by Instagram (24.8%) and Twitter (11.5%) .

Base: 710 stores with any detectable social profile (63.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.3%

195 stores

Instagram 24.8%

184 stores

Twitter 11.5%

85 stores

YouTube 11.2%

83 stores

LinkedIn 9.2%

68 stores

TikTok 5.4%

40 stores

Pinterest 5.3%

39 stores

WhatsApp 3.4%

25 stores

X 2.8%

21 stores

Discord 0.3%

2 stores

Visual Distribution

Distribution of social media platforms in Exhibit (November 2025)
Distribution of social media platforms in Exhibit e-commerce stores
Social Platform Store Count Market Share
Facebook 195 26.28%
Instagram 184 24.80%
Twitter 85 11.46%
YouTube 83 11.19%
LinkedIn 68 9.16%
TikTok 40 5.39%
Pinterest 39 5.26%
WhatsApp 25 3.37%
X 21 2.83%
Discord 2 0.27%

Geographic Distribution

United States leads with 39.8% (128 AI-verified stores) , followed by United Kingdom (10.9%) and China (6.5%) .

Base: 322 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

128 AI-verified stores

35 AI-verified stores

China 6.5%

21 AI-verified stores

18 AI-verified stores

17 AI-verified stores

India 4.3%

14 AI-verified stores

Japan 4.0%

13 AI-verified stores

Spain 2.8%

9 AI-verified stores

7 AI-verified stores

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using Exhibit (November 2025)
Geographic distribution of stores using Exhibit
Country AI-Verified Store Count Market Share
United States 128 39.75%
United Kingdom 35 10.87%
China 21 6.52%
Canada 18 5.59%
France 17 5.28%
India 14 4.35%
Japan 13 4.04%
Spain 9 2.80%
United Arab Emirates 7 2.17%
Australia 7 2.17%
Iran 6 1.86%
Greece 6 1.86%
Italy 6 1.86%
Turkey 6 1.86%
South Korea 6 1.86%
Netherlands 5 1.55%
Russia 5 1.55%
Germany 5 1.55%
Denmark 4 1.24%
Brazil 4 1.24%

Dataset Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 715.0 63.56%
Phones 241.0 21.42%
Ecommerce platform 1.1k 99.91%
Couriers 55.0 4.89%
Payment Providers 88.0 7.82%
Categories 638.0 56.71%
Social Media 710.0 63.11%

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Frequently Asked Questions

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Our database covers over 459.0 Exhibit physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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