Exhibit Technology Adoption in E-commerce

Discover 471.0 e-commerce stores using Exhibit. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 46.3% of stores with physical delivery (218 stores) , followed by WooCommerce (34.6%) and Shopify (12.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 46.3%

218 stores

163 stores

Shopify 12.3%

58 stores

22 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Exhibit
Platform Stores with Physical Delivery Percentage
Custom 218 46.28%
WooCommerce 163 34.61%
Shopify 58 12.31%
Magento 22 4.67%
PrestaShop 2 0.42%
Volusion, Vextras 1 0.21%
VB Media 1 0.21%
nopCommerce 1 0.21%
Welcart 1 0.21%
EasyDigitalDownloads, WooCommerce 1 0.21%
EC-CUBE 1 0.21%
Future Shop 1 0.21%
EasyDigitalDownloads 1 0.21%
Drupal Commerce 0 0.00%
Kajabi 0 0.00%

All Stores Distribution

Custom holds 19.4% share of all Exhibit e-commerce stores (218) , with WooCommerce at 69.1% and Shopify at 7.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 19.4%

218 stores

775 stores

89 stores

23 stores

3 stores

1 stores

1 stores

1 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Exhibit
Platform Total Stores Percentage
Custom 218 19.45%
WooCommerce 775 69.13%
Shopify 89 7.94%
Magento 23 2.05%
PrestaShop 3 0.27%
Volusion, Vextras 1 0.09%
VB Media 1 0.09%
nopCommerce 1 0.09%
Welcart 2 0.18%
EasyDigitalDownloads, WooCommerce 1 0.09%
EC-CUBE 1 0.09%
Future Shop 1 0.09%
EasyDigitalDownloads 3 0.27%
Drupal Commerce 1 0.09%
Kajabi 1 0.09%

Categories Distribution

Arts & Entertainment leads with 34.2% of all stores (118 stores) , followed by Business & Industrial (18.0%) and Clothing & Accessories (9.3%) .

Top 10 Categories

Arts & Entertainment 34.2%

118 stores

Business & Industrial 18.0%

62 stores

Clothing & Accessories 9.3%

32 stores

Furniture & Home Decor 8.4%

29 stores

Books & Media 6.7%

23 stores

Health & Beauty 5.5%

19 stores

Food & Beverages 3.2%

11 stores

Home & Garden 2.9%

10 stores

Jewelry & Watches 2.9%

10 stores

Electronics & Technology 2.6%

9 stores

Visual Distribution

Distribution of top 10 Exhibit store categories (November 2025)
Distribution of categories in Exhibit e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 118 34.20%
Business & Industrial 62 17.97%
Clothing & Accessories 32 9.28%
Furniture & Home Decor 29 8.41%
Books & Media 23 6.67%
Health & Beauty 19 5.51%
Food & Beverages 11 3.19%
Home & Garden 10 2.90%
Jewelry & Watches 10 2.90%
Electronics & Technology 9 2.61%
Tools & Hardware 6 1.74%
Vehicles & Parts 6 1.74%
Gifts & Special Occasions 5 1.45%
Collectibles & Hobbies 4 1.16%
Sporting Goods & Outdoor Gear 1 0.29%

Payment Providers Distribution

PayPal leads with 23.9% among AI-verified physical stores (17 stores) , followed by Stripe Connect (18.3%) and MasterCard (12.7%) .

Base: 90 AI-verified physical stores with detectable payment providers (7.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.9%

17 stores

13 stores

9 stores

VISA 9.9%

7 stores

6 stores

Bolt 5.6%

4 stores

JCB 5.6%

4 stores

3 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 Exhibit payment providers (November 2025)
Distribution of payment providers in Exhibit e-commerce stores
Payment Provider Store Count Market Share
PayPal 17 23.94%
Stripe Connect 13 18.31%
MasterCard 9 12.68%
VISA 7 9.86%
American Express 6 8.45%
Bolt 4 5.63%
JCB 4 5.63%
BitCoin 3 4.23%
Amazon Pay 2 2.82%
Apple Pay 1 1.41%
SagePay 1 1.41%
AliPay 1 1.41%
Boleto 1 1.41%
Mollie 1 1.41%
Svea 1 1.41%

Shipping Carriers Distribution

UPS leads with 22.2% among AI-verified physical stores (10 stores) , followed by DHL (15.6%) and FedEx (13.3%) .

Base: 55 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.2%

10 stores

DHL 15.6%

7 stores

FedEx 13.3%

6 stores

5 stores

USPS 6.7%

3 stores

3 stores

2 stores

DSV 4.4%

2 stores

CBL 2.2%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Exhibit shipping carriers (November 2025)
Distribution of shipping carriers in Exhibit e-commerce stores
Shipping Carrier Store Count Market Share
UPS 10 22.22%
DHL 7 15.56%
FedEx 6 13.33%
Royal Mail 5 11.11%
USPS 3 6.67%
Australia Post 3 6.67%
Blue Star 2 4.44%
DSV 2 4.44%
CBL 1 2.22%
S.F. Express 1 2.22%
TNT 1 2.22%
IDEX 1 2.22%
Boxberry 1 2.22%
Fastway 1 2.22%
Purolator 1 2.22%

Store Launch Timeline

Over the past 12 months, 72 new stores were launched in Exhibit , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.9%

5 stores launched

2025-09 26.4%

19 stores launched

2025-08 6.9%

5 stores launched

2025-07 4.2%

3 stores launched

2025-06 11.1%

8 stores launched

2025-05 6.9%

5 stores launched

2025-04 8.3%

6 stores launched

2025-03 4.2%

3 stores launched

2025-02 5.6%

4 stores launched

2025-01 11.1%

8 stores launched

2024-12 6.9%

5 stores launched

2024-11 1.4%

1 stores launched

Monthly Trend

Monthly store launches in Exhibit (November 2025)
Monthly store launches in Exhibit over the past 12 months
Month Stores Launched Percentage
2025-10 5 6.94%
2025-09 19 26.39%
2025-08 5 6.94%
2025-07 3 4.17%
2025-06 8 11.11%
2025-05 5 6.94%
2025-04 6 8.33%
2025-03 3 4.17%
2025-02 4 5.56%
2025-01 8 11.11%
2024-12 5 6.94%
2024-11 1 1.39%

Active Stores by Launch Year

Currently, 455 active stores in Exhibit are tracked in our database , with the most stores launched in 2025 (66 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.5%

66 active stores

2024 8.1%

37 active stores

2023 9.7%

44 active stores

2022 5.5%

25 active stores

2021 7.3%

33 active stores

2020 8.6%

39 active stores

2019 3.7%

17 active stores

2018 4.2%

19 active stores

2017 4.8%

22 active stores

2016 2.6%

12 active stores

2015 2.2%

10 active stores

2014 2.6%

12 active stores

2013 3.5%

16 active stores

2012 3.3%

15 active stores

2011 3.1%

14 active stores

Distribution by Launch Year

Active stores in Exhibit by original launch year (November 2025)
Active stores in Exhibit by launch year
Launch Year Active Stores Percentage
2025 66 14.51%
2024 37 8.13%
2023 44 9.67%
2022 25 5.49%
2021 33 7.25%
2020 39 8.57%
2019 17 3.74%
2018 19 4.18%
2017 22 4.84%
2016 12 2.64%
2015 10 2.20%
2014 12 2.64%
2013 16 3.52%
2012 15 3.30%
2011 14 3.08%
2010 13 2.86%
2009 8 1.76%
2008 9 1.98%
2007 6 1.32%
2006 4 0.88%
2005 8 1.76%
2004 6 1.32%
2003 4 0.88%
2002 4 0.88%
2001 2 0.44%
2000 5 1.10%
1999 1 0.22%
1998 1 0.22%
1997 2 0.44%
1996 1 0.22%

Social Media Usage

Facebook leads with 26.2% among stores with at least one detectable social profile (204 stores) , followed by Instagram (24.9%) and Twitter (12.6%) .

Base: 724 stores with any detectable social profile (63.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.2%

204 stores

Instagram 24.9%

194 stores

Twitter 12.6%

98 stores

YouTube 11.4%

89 stores

LinkedIn 8.3%

65 stores

TikTok 5.6%

44 stores

Pinterest 5.0%

39 stores

WhatsApp 3.3%

26 stores

X 2.3%

18 stores

Discord 0.4%

3 stores

Visual Distribution

Distribution of social media platforms in Exhibit (November 2025)
Distribution of social media platforms in Exhibit e-commerce stores
Social Platform Store Count Market Share
Facebook 204 26.15%
Instagram 194 24.87%
Twitter 98 12.56%
YouTube 89 11.41%
LinkedIn 65 8.33%
TikTok 44 5.64%
Pinterest 39 5.00%
WhatsApp 26 3.33%
X 18 2.31%
Discord 3 0.38%

Geographic Distribution

United States leads with 39.2% (131 AI-verified stores) , followed by United Kingdom (11.7%) and Canada (5.7%) .

Base: 334 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

131 AI-verified stores

39 AI-verified stores

19 AI-verified stores

China 5.7%

19 AI-verified stores

17 AI-verified stores

India 4.2%

14 AI-verified stores

Japan 3.9%

13 AI-verified stores

Spain 3.6%

12 AI-verified stores

Italy 2.1%

7 AI-verified stores

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using Exhibit (November 2025)
Geographic distribution of stores using Exhibit
Country AI-Verified Store Count Market Share
United States 131 39.22%
United Kingdom 39 11.68%
Canada 19 5.69%
China 19 5.69%
France 17 5.09%
India 14 4.19%
Japan 13 3.89%
Spain 12 3.59%
Italy 7 2.10%
Australia 7 2.10%
United Arab Emirates 7 2.10%
Iran 7 2.10%
Germany 6 1.80%
Turkey 6 1.80%
Greece 6 1.80%
Russia 5 1.50%
Poland 5 1.50%
Netherlands 5 1.50%
South Korea 5 1.50%
Brazil 4 1.20%

Dataset Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 728.0 63.86%
Phones 244.0 21.40%
Ecommerce platform 1.1k 99.91%
Couriers 55.0 4.82%
Payment Providers 90.0 7.89%
Categories 647.0 56.75%
Social Media 724.0 63.51%

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