eWAY Payments Technology Adoption in E-commerce

Discover 826.0 verified e-commerce stores using eWAY Payments. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.4k domains. 826.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

826.0 verified active stores out of 1.4k detected · 57.8% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 42.6% of stores with physical delivery (348 stores) , followed by Shopify (26.9%) and Custom (18.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

348 stores

Shopify 26.9%

220 stores

Custom 18.0%

147 stores

35 stores

33 stores

11 stores

7 stores

6 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in eWAY Payments
Platform Stores with Physical Delivery Percentage
WooCommerce 348 42.59%
Shopify 220 26.93%
Custom 147 17.99%
BigCommerce 35 4.28%
Magento 33 4.04%
OpenCart 11 1.35%
PrestaShop 7 0.86%
nopCommerce 6 0.73%
CubeCart 2 0.24%
CS Cart 2 0.24%
ShopFactory 2 0.24%
Drupal Commerce 1 0.12%
Volusion 1 0.12%
VP-ASP 1 0.12%
ePages 1 0.12%

Categories Distribution

Health & Beauty leads with 15.9% of all stores (100 stores) , followed by Food & Beverages (11.8%) and Clothing & Accessories (11.6%) .

Base: 627 AI-verified stores with physical delivery and detected product categories (75.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 15.9%

100 stores

Food & Beverages 11.8%

74 stores

Clothing & Accessories 11.6%

73 stores

Electronics & Technology 10.7%

67 stores

Sporting Goods & Outdoor Gear 6.4%

40 stores

Vehicles & Parts 6.1%

38 stores

Business & Industrial 5.9%

37 stores

Books & Media 5.3%

33 stores

Tools & Hardware 4.6%

29 stores

Furniture & Home Decor 4.6%

29 stores

Visual Distribution

Distribution of top 10 eWAY Payments store categories (March 2026)
Distribution of categories in eWAY Payments e-commerce stores
Category Number of Stores Percentage
Health & Beauty 100 15.95%
Food & Beverages 74 11.80%
Clothing & Accessories 73 11.64%
Electronics & Technology 67 10.69%
Sporting Goods & Outdoor Gear 40 6.38%
Vehicles & Parts 38 6.06%
Business & Industrial 37 5.90%
Books & Media 33 5.26%
Tools & Hardware 29 4.63%
Furniture & Home Decor 29 4.63%
Home & Garden 28 4.47%
Pets & Pet Supplies 25 3.99%
Office Supplies 20 3.19%
Gifts & Special Occasions 17 2.71%
Jewelry & Watches 17 2.71%

Payment Providers Distribution

PayPal leads with 31.8% among AI-verified physical stores (128 stores) , followed by MasterCard (20.1%) and American Express (15.4%) .

Base: 315 AI-verified physical stores with detectable payment providers (22.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.8%

128 stores

81 stores

62 stores

29 stores

VISA 4.7%

19 stores

Bolt 4.7%

19 stores

14 stores

13 stores

10 stores

JCB 2.0%

8 stores

Visual Distribution

Distribution of top 10 eWAY Payments payment providers (March 2026)
Distribution of payment providers in eWAY Payments e-commerce stores
Payment Provider Store Count Market Share
PayPal 128 31.84%
MasterCard 81 20.15%
American Express 62 15.42%
Stripe Connect 29 7.21%
VISA 19 4.73%
Bolt 19 4.73%
AfterPay 14 3.48%
Google Pay 13 3.23%
Apple Pay 10 2.49%
JCB 8 1.99%
Klarna 6 1.49%
Zip Pay 6 1.49%
BitCoin 3 0.75%
UnionPay 2 0.50%
Amazon Pay 2 0.50%

Shipping Carriers Distribution

Australia Post leads with 51.4% among AI-verified physical stores (200 stores) , followed by TNT (8.0%) and DHL (7.7%) .

Base: 335 AI-verified physical stores with detectable shipping carriers (23.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

200 stores

TNT 8.0%

31 stores

DHL 7.7%

30 stores

UPS 7.5%

29 stores

18 stores

FedEx 4.4%

17 stores

USPS 4.1%

16 stores

10 stores

10 stores

6 stores

Visual Distribution

Distribution of top 10 eWAY Payments shipping carriers (March 2026)
Distribution of shipping carriers in eWAY Payments e-commerce stores
Shipping Carrier Store Count Market Share
Australia Post 200 51.41%
TNT 31 7.97%
DHL 30 7.71%
UPS 29 7.46%
Fastway 18 4.63%
FedEx 17 4.37%
USPS 16 4.11%
Couriers Please 10 2.57%
Aramex 10 2.57%
Speedy 6 1.54%
Sendle 6 1.54%
Hermes 4 1.03%
JX 4 1.03%
StarTrack 4 1.03%
DPD 4 1.03%

Store Launch Timeline

Over the past 12 months, 79 new stores were launched in eWAY Payments , with the highest activity in 2026-02 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.3%

5 stores launched

2026-01 11.4%

9 stores launched

2025-12 6.3%

5 stores launched

2025-11 10.1%

8 stores launched

2025-10 6.3%

5 stores launched

2025-09 6.3%

5 stores launched

2025-08 10.1%

8 stores launched

2025-07 7.6%

6 stores launched

2025-06 8.9%

7 stores launched

2025-05 8.9%

7 stores launched

2025-04 8.9%

7 stores launched

2025-03 8.9%

7 stores launched

Monthly Trend

Monthly store launches in eWAY Payments (March 2026)
Monthly store launches in eWAY Payments over the past 12 months
Month Stores Launched Percentage
2026-02 5 6.33%
2026-01 9 11.39%
2025-12 5 6.33%
2025-11 8 10.13%
2025-10 5 6.33%
2025-09 5 6.33%
2025-08 8 10.13%
2025-07 6 7.59%
2025-06 7 8.86%
2025-05 7 8.86%
2025-04 7 8.86%
2025-03 7 8.86%

Active Stores by Launch Year

Currently, 816 active stores in eWAY Payments are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.7%

14 active stores

2025 9.1%

74 active stores

2024 7.0%

57 active stores

2023 5.6%

46 active stores

2022 3.2%

26 active stores

2021 5.0%

41 active stores

2020 4.2%

34 active stores

2019 3.7%

30 active stores

2018 5.4%

44 active stores

2017 7.2%

59 active stores

2016 4.4%

36 active stores

2015 4.4%

36 active stores

2014 4.0%

33 active stores

2013 5.3%

43 active stores

2012 4.9%

40 active stores

Distribution by Launch Year

Active stores in eWAY Payments by original launch year (March 2026)
Active stores in eWAY Payments by launch year
Launch Year Active Stores Percentage
2026 14 1.72%
2025 74 9.07%
2024 57 6.99%
2023 46 5.64%
2022 26 3.19%
2021 41 5.02%
2020 34 4.17%
2019 30 3.68%
2018 44 5.39%
2017 59 7.23%
2016 36 4.41%
2015 36 4.41%
2014 33 4.04%
2013 43 5.27%
2012 40 4.90%
2011 24 2.94%
2010 19 2.33%
2009 26 3.19%
2008 19 2.33%
2007 20 2.45%
2006 13 1.59%
2005 10 1.23%
2004 10 1.23%
2003 8 0.98%
2002 10 1.23%
2001 22 2.70%
2000 9 1.10%
1999 7 0.86%
1998 4 0.49%
1996 2 0.25%

Social Media Usage

Facebook leads with 31.4% among stores with at least one detectable social profile (526 stores) , followed by Instagram (25.1%) and YouTube (12.9%) .

Base: 1,043 stores with any detectable social profile (73.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.4%

526 stores

Instagram 25.1%

420 stores

YouTube 12.9%

216 stores

Twitter 10.0%

167 stores

TikTok 6.0%

101 stores

LinkedIn 5.9%

99 stores

Pinterest 5.5%

92 stores

X 2.6%

44 stores

WhatsApp 0.5%

9 stores

Discord 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in eWAY Payments (March 2026)
Distribution of social media platforms in eWAY Payments e-commerce stores
Social Platform Store Count Market Share
Facebook 526 31.40%
Instagram 420 25.07%
YouTube 216 12.90%
Twitter 167 9.97%
TikTok 101 6.03%
LinkedIn 99 5.91%
Pinterest 92 5.49%
X 44 2.63%
WhatsApp 9 0.54%
Discord 1 0.06%

Geographic Distribution

Australia leads with 64.6% (503 AI-verified stores) , followed by United States (19.9%) and New Zealand (2.2%) .

Base: 779 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

503 AI-verified stores

155 AI-verified stores

17 AI-verified stores

12 AI-verified stores

11 AI-verified stores

11 AI-verified stores

9 AI-verified stores

China 1.2%

9 AI-verified stores

7 AI-verified stores

India 0.9%

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using eWAY Payments (March 2026)
Geographic distribution of stores using eWAY Payments
Country AI-Verified Store Count Market Share
Australia 503 64.57%
United States 155 19.90%
New Zealand 17 2.18%
Canada 12 1.54%
United Kingdom 11 1.41%
Brazil 11 1.41%
Ukraine 9 1.16%
China 9 1.16%
Germany 7 0.90%
India 7 0.90%
Pakistan 5 0.64%
France 5 0.64%
Hong Kong 5 0.64%
South Africa 5 0.64%
Japan 4 0.51%
Turkey 3 0.39%
Taiwan 3 0.39%
Spain 3 0.39%
Singapore 3 0.39%
Italy 2 0.26%

Data Coverage

Field Rows count Coverage
Website 1.4k 100.00%
Emails 766.0 53.64%
Phones 499.0 34.94%
Ecommerce platform 1.4k 99.23%
Couriers 335.0 23.46%
Payment Providers 315.0 22.06%
Categories 698.0 48.88%
Social Media 1.0k 73.04%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the eWAY Payments e-commerce landscape:

Analyze 826.0 verified e-commerce stores on eWAY Payments - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across eWAY Payments e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the eWAY Payments e-commerce intelligence?

We track 826.0 verified eWAY Payments e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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