eWAY Payments Technology Adoption in E-commerce
Discover 775 verified e-commerce stores using eWAY Payments. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3k domains. 775 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
775 verified active stores out of 1.3k detected · 58.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 44.8% of stores with physical delivery (347 stores) , followed by Shopify (23.6%) and Custom (16.6%) .
Base: 775 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
347 stores
183 stores
129 stores
33 stores
31 stores
9 stores
7 stores
6 stores
5 stores
3 stores
Visual Distribution
347 stores
183 stores
129 stores
33 stores
31 stores
9 stores
7 stores
6 stores
5 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 347 | 44.77% |
| Shopify | 183 | 23.61% |
| Custom | 129 | 16.65% |
| BigCommerce | 33 | 4.26% |
| Magento | 31 | 4.00% |
| OpenCart | 9 | 1.16% |
| PrestaShop | 7 | 0.90% |
| nopCommerce | 6 | 0.77% |
| VirtueMart | 5 | 0.65% |
| CS Cart, CS-Cart | 3 | 0.39% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 61.4% share of detected eWAY Payments e-commerce signals (810) , with Shopify at 15.7% and Custom at 9.8% (June 2026) .
Base: 1,319 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
810 websites
207 websites
129 websites
36 websites
35 websites
9 websites
7 websites
6 websites
8 websites
3 websites
Visual Distribution
810 websites
207 websites
129 websites
36 websites
35 websites
9 websites
7 websites
6 websites
8 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 810 | 61.41% |
| Shopify | 207 | 15.69% |
| Custom | 129 | 9.78% |
| BigCommerce | 36 | 2.73% |
| Magento | 35 | 2.65% |
| OpenCart | 9 | 0.68% |
| PrestaShop | 7 | 0.53% |
| nopCommerce | 6 | 0.45% |
| VirtueMart | 8 | 0.61% |
| CS Cart, CS-Cart | 3 | 0.23% |
Categories Distribution
Health & Beauty stores with 12.3% of all stores (95 stores) , followed by Sporting Goods & Outdoor Gear (11.2%) and Food & Beverages (9.5%) .
Base: 775 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
95 stores
87 stores
74 stores
68 stores
66 stores
57 stores
44 stores
42 stores
36 stores
33 stores
Visual Distribution
95 stores
87 stores
74 stores
68 stores
66 stores
57 stores
44 stores
42 stores
36 stores
33 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 95 | 12.26% |
| Sporting Goods & Outdoor Gear | 87 | 11.23% |
| Food & Beverages | 74 | 9.55% |
| Clothing & Accessories | 68 | 8.77% |
| Home & Garden | 66 | 8.52% |
| Electronics & Technology | 57 | 7.35% |
| Toys & Games | 44 | 5.68% |
| Business & Industrial | 42 | 5.42% |
| Tools & Hardware | 36 | 4.65% |
| Books & Media | 33 | 4.26% |
Payment Providers Distribution
PayPal accounts for 35.5% of displayed detection occurrences (98 occurrences) , followed by MasterCard (21.0%) and American Express (13.4%) .
Base: 276 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
98 occurrences
58 occurrences
37 occurrences
26 occurrences
18 occurrences
15 occurrences
9 occurrences
6 occurrences
5 occurrences
4 occurrences
Visual Distribution
98 occurrences
58 occurrences
37 occurrences
26 occurrences
18 occurrences
15 occurrences
9 occurrences
6 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 98 | 35.51% |
| MasterCard | 58 | 21.01% |
| American Express | 37 | 13.41% |
| Stripe Connect | 26 | 9.42% |
| Bolt | 18 | 6.52% |
| VISA | 15 | 5.43% |
| AfterPay | 9 | 3.26% |
| Google Pay | 6 | 2.17% |
| JCB | 5 | 1.81% |
| Zip Pay | 4 | 1.45% |
Shipping Carriers Distribution
Australia Post accounts for 58.1% of displayed detection occurrences (165 occurrences) , followed by DHL (8.8%) and TNT (7.7%) .
Base: 284 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
165 occurrences
25 occurrences
22 occurrences
21 occurrences
14 occurrences
11 occurrences
8 occurrences
8 occurrences
5 occurrences
5 occurrences
Visual Distribution
165 occurrences
25 occurrences
22 occurrences
21 occurrences
14 occurrences
11 occurrences
8 occurrences
8 occurrences
5 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Australia Post | 165 | 58.10% |
| DHL | 25 | 8.80% |
| TNT | 22 | 7.75% |
| UPS | 21 | 7.39% |
| Fastway | 14 | 4.93% |
| USPS | 11 | 3.87% |
| Aramex | 8 | 2.82% |
| FedEx | 8 | 2.82% |
| Couriers Please | 5 | 1.76% |
| StarTrack | 5 | 1.76% |
Store Launch Timeline
Over the past 12 months, 71 new stores were launched in eWAY Payments , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
10 stores launched
7 stores launched
4 stores launched
7 stores launched
4 stores launched
6 stores launched
6 stores launched
5 stores launched
7 stores launched
7 stores launched
1 stores launched
Monthly Trend
9.9% of last 12 months
14.1% of last 12 months
9.9% of last 12 months
5.6% of last 12 months
9.9% of last 12 months
5.6% of last 12 months
8.5% of last 12 months
8.5% of last 12 months
7.0% of last 12 months
9.9% of last 12 months
9.9% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 9.86% |
| 2026-04 | 10 | 14.08% |
| 2026-03 | 7 | 9.86% |
| 2026-02 | 4 | 5.63% |
| 2026-01 | 7 | 9.86% |
| 2025-12 | 4 | 5.63% |
| 2025-11 | 6 | 8.45% |
| 2025-10 | 6 | 8.45% |
| 2025-09 | 5 | 7.04% |
| 2025-08 | 7 | 9.86% |
| 2025-07 | 7 | 9.86% |
| 2025-06 | 1 | 1.41% |
Active Stores by Launch Year
Currently, 768 active stores in eWAY Payments are tracked in our database , with the most stores launched in 2026 (37 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
37 active stores
60 active stores
48 active stores
40 active stores
28 active stores
39 active stores
30 active stores
28 active stores
44 active stores
58 active stores
35 active stores
32 active stores
26 active stores
41 active stores
36 active stores
Distribution by Launch Year
4.8% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
5.2% of tracked active stores
3.6% of tracked active stores
5.1% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
5.7% of tracked active stores
7.6% of tracked active stores
4.6% of tracked active stores
4.2% of tracked active stores
3.4% of tracked active stores
5.3% of tracked active stores
4.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 37 | 4.82% |
| 2025 | 60 | 7.81% |
| 2024 | 48 | 6.25% |
| 2023 | 40 | 5.21% |
| 2022 | 28 | 3.65% |
| 2021 | 39 | 5.08% |
| 2020 | 30 | 3.91% |
| 2019 | 28 | 3.65% |
| 2018 | 44 | 5.73% |
| 2017 | 58 | 7.55% |
| 2016 | 35 | 4.56% |
| 2015 | 32 | 4.17% |
| 2014 | 26 | 3.39% |
| 2013 | 41 | 5.34% |
| 2012 | 36 | 4.69% |
Geographic Distribution
Australia stores with 63.4% (491 active verified stores) , followed by United States (17.8%) and New Zealand (2.2%) .
Base: 775 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
491 active verified stores
138 active verified stores
17 active verified stores
12 active verified stores
10 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
Visual Distribution
491 active verified stores
138 active verified stores
17 active verified stores
12 active verified stores
10 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 491 | 63.35% |
| United States | 138 | 17.81% |
| New Zealand | 17 | 2.19% |
| United Kingdom | 12 | 1.55% |
| Canada | 10 | 1.29% |
| Brazil | 9 | 1.16% |
| India | 7 | 0.90% |
| China | 6 | 0.77% |
| France | 5 | 0.65% |
| Pakistan | 5 | 0.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Books & Media
Shopify - Books & Media
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
Shopify - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
BigCommerce - Home & Garden
WooCommerce - Health & Beauty
Shopify - Toys & Games
CS Cart
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3k | 100.00% |
| Emails | 632 | 47.92% |
| Phones | 611 | 46.32% |
| Ecommerce platform | 1.3k | 98.94% |
| Couriers | 266 | 20.17% |
| Payment Providers | 254 | 19.26% |
| Categories | 772 | 58.53% |
| Social Media | 964 | 73.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the eWAY Payments e-commerce landscape:
Analyze 775 verified e-commerce stores on eWAY Payments - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across eWAY Payments e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the eWAY Payments e-commerce intelligence?
-
We track 775 verified eWAY Payments e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.7% of displayed detection occurrences (491 occurrences) , followed by Instagram (25.2%) and YouTube (12.7%) .
Base: 1,549 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
491 occurrences
391 occurrences
196 occurrences
147 occurrences
99 occurrences
91 occurrences
87 occurrences
40 occurrences
6 occurrences
1 occurrences
Visual Distribution
491 occurrences
391 occurrences
196 occurrences
147 occurrences
99 occurrences
91 occurrences
87 occurrences
40 occurrences
6 occurrences
1 occurrences