eWAY Payments Technology Adoption in E-commerce
Discover 826.0 verified e-commerce stores using eWAY Payments. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 826.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
826.0 verified active stores out of 1.4k detected · 57.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 42.6% of stores with physical delivery (348 stores) , followed by Shopify (26.9%) and Custom (18.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
348 stores
220 stores
147 stores
35 stores
33 stores
11 stores
7 stores
6 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 348 | 42.59% |
| Shopify | 220 | 26.93% |
| Custom | 147 | 17.99% |
| BigCommerce | 35 | 4.28% |
| Magento | 33 | 4.04% |
| OpenCart | 11 | 1.35% |
| PrestaShop | 7 | 0.86% |
| nopCommerce | 6 | 0.73% |
| CubeCart | 2 | 0.24% |
| CS Cart | 2 | 0.24% |
| ShopFactory | 2 | 0.24% |
| Drupal Commerce | 1 | 0.12% |
| Volusion | 1 | 0.12% |
| VP-ASP | 1 | 0.12% |
| ePages | 1 | 0.12% |
All Stores Distribution
WooCommerce holds 62.3% share of all eWAY Payments e-commerce stores (853) , with Shopify at 17.5% and Custom at 10.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
853 stores
239 stores
147 stores
59 stores
37 stores
11 stores
7 stores
6 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 853 | 62.31% |
| Shopify | 239 | 17.46% |
| Custom | 147 | 10.74% |
| BigCommerce | 59 | 4.31% |
| Magento | 37 | 2.70% |
| OpenCart | 11 | 0.80% |
| PrestaShop | 7 | 0.51% |
| nopCommerce | 6 | 0.44% |
| CubeCart | 2 | 0.15% |
| CS Cart | 2 | 0.15% |
| ShopFactory | 2 | 0.15% |
| Drupal Commerce | 1 | 0.07% |
| Volusion | 1 | 0.07% |
| VP-ASP | 1 | 0.07% |
| ePages | 1 | 0.07% |
Categories Distribution
Health & Beauty leads with 15.9% of all stores (100 stores) , followed by Food & Beverages (11.8%) and Clothing & Accessories (11.6%) .
Base: 627 AI-verified stores with physical delivery and detected product categories (75.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
100 stores
74 stores
73 stores
67 stores
40 stores
38 stores
37 stores
33 stores
29 stores
29 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 100 | 15.95% |
| Food & Beverages | 74 | 11.80% |
| Clothing & Accessories | 73 | 11.64% |
| Electronics & Technology | 67 | 10.69% |
| Sporting Goods & Outdoor Gear | 40 | 6.38% |
| Vehicles & Parts | 38 | 6.06% |
| Business & Industrial | 37 | 5.90% |
| Books & Media | 33 | 5.26% |
| Tools & Hardware | 29 | 4.63% |
| Furniture & Home Decor | 29 | 4.63% |
| Home & Garden | 28 | 4.47% |
| Pets & Pet Supplies | 25 | 3.99% |
| Office Supplies | 20 | 3.19% |
| Gifts & Special Occasions | 17 | 2.71% |
| Jewelry & Watches | 17 | 2.71% |
Payment Providers Distribution
PayPal leads with 31.8% among AI-verified physical stores (128 stores) , followed by MasterCard (20.1%) and American Express (15.4%) .
Base: 315 AI-verified physical stores with detectable payment providers (22.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
128 stores
81 stores
62 stores
29 stores
19 stores
19 stores
14 stores
13 stores
10 stores
8 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 128 | 31.84% |
| MasterCard | 81 | 20.15% |
| American Express | 62 | 15.42% |
| Stripe Connect | 29 | 7.21% |
| VISA | 19 | 4.73% |
| Bolt | 19 | 4.73% |
| AfterPay | 14 | 3.48% |
| Google Pay | 13 | 3.23% |
| Apple Pay | 10 | 2.49% |
| JCB | 8 | 1.99% |
| Klarna | 6 | 1.49% |
| Zip Pay | 6 | 1.49% |
| BitCoin | 3 | 0.75% |
| UnionPay | 2 | 0.50% |
| Amazon Pay | 2 | 0.50% |
Shipping Carriers Distribution
Australia Post leads with 51.4% among AI-verified physical stores (200 stores) , followed by TNT (8.0%) and DHL (7.7%) .
Base: 335 AI-verified physical stores with detectable shipping carriers (23.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
200 stores
31 stores
30 stores
29 stores
18 stores
17 stores
16 stores
10 stores
10 stores
6 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 200 | 51.41% |
| TNT | 31 | 7.97% |
| DHL | 30 | 7.71% |
| UPS | 29 | 7.46% |
| Fastway | 18 | 4.63% |
| FedEx | 17 | 4.37% |
| USPS | 16 | 4.11% |
| Couriers Please | 10 | 2.57% |
| Aramex | 10 | 2.57% |
| Speedy | 6 | 1.54% |
| Sendle | 6 | 1.54% |
| Hermes | 4 | 1.03% |
| JX | 4 | 1.03% |
| StarTrack | 4 | 1.03% |
| DPD | 4 | 1.03% |
Store Launch Timeline
Over the past 12 months, 79 new stores were launched in eWAY Payments , with the highest activity in 2026-02 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
9 stores launched
5 stores launched
8 stores launched
5 stores launched
5 stores launched
8 stores launched
6 stores launched
7 stores launched
7 stores launched
7 stores launched
7 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5 | 6.33% |
| 2026-01 | 9 | 11.39% |
| 2025-12 | 5 | 6.33% |
| 2025-11 | 8 | 10.13% |
| 2025-10 | 5 | 6.33% |
| 2025-09 | 5 | 6.33% |
| 2025-08 | 8 | 10.13% |
| 2025-07 | 6 | 7.59% |
| 2025-06 | 7 | 8.86% |
| 2025-05 | 7 | 8.86% |
| 2025-04 | 7 | 8.86% |
| 2025-03 | 7 | 8.86% |
Active Stores by Launch Year
Currently, 816 active stores in eWAY Payments are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
74 active stores
57 active stores
46 active stores
26 active stores
41 active stores
34 active stores
30 active stores
44 active stores
59 active stores
36 active stores
36 active stores
33 active stores
43 active stores
40 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 1.72% |
| 2025 | 74 | 9.07% |
| 2024 | 57 | 6.99% |
| 2023 | 46 | 5.64% |
| 2022 | 26 | 3.19% |
| 2021 | 41 | 5.02% |
| 2020 | 34 | 4.17% |
| 2019 | 30 | 3.68% |
| 2018 | 44 | 5.39% |
| 2017 | 59 | 7.23% |
| 2016 | 36 | 4.41% |
| 2015 | 36 | 4.41% |
| 2014 | 33 | 4.04% |
| 2013 | 43 | 5.27% |
| 2012 | 40 | 4.90% |
| 2011 | 24 | 2.94% |
| 2010 | 19 | 2.33% |
| 2009 | 26 | 3.19% |
| 2008 | 19 | 2.33% |
| 2007 | 20 | 2.45% |
| 2006 | 13 | 1.59% |
| 2005 | 10 | 1.23% |
| 2004 | 10 | 1.23% |
| 2003 | 8 | 0.98% |
| 2002 | 10 | 1.23% |
| 2001 | 22 | 2.70% |
| 2000 | 9 | 1.10% |
| 1999 | 7 | 0.86% |
| 1998 | 4 | 0.49% |
| 1996 | 2 | 0.25% |
Geographic Distribution
Australia leads with 64.6% (503 AI-verified stores) , followed by United States (19.9%) and New Zealand (2.2%) .
Base: 779 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
503 AI-verified stores
155 AI-verified stores
17 AI-verified stores
12 AI-verified stores
11 AI-verified stores
11 AI-verified stores
9 AI-verified stores
9 AI-verified stores
7 AI-verified stores
7 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 503 | 64.57% |
| United States | 155 | 19.90% |
| New Zealand | 17 | 2.18% |
| Canada | 12 | 1.54% |
| United Kingdom | 11 | 1.41% |
| Brazil | 11 | 1.41% |
| Ukraine | 9 | 1.16% |
| China | 9 | 1.16% |
| Germany | 7 | 0.90% |
| India | 7 | 0.90% |
| Pakistan | 5 | 0.64% |
| France | 5 | 0.64% |
| Hong Kong | 5 | 0.64% |
| South Africa | 5 | 0.64% |
| Japan | 4 | 0.51% |
| Turkey | 3 | 0.39% |
| Taiwan | 3 | 0.39% |
| Spain | 3 | 0.39% |
| Singapore | 3 | 0.39% |
| Italy | 2 | 0.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Pets & Pet Supplies
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Books & Media
Shopify - Pets & Pet Supplies
WooCommerce
Shopify - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 766.0 | 53.64% |
| Phones | 499.0 | 34.94% |
| Ecommerce platform | 1.4k | 99.23% |
| Couriers | 335.0 | 23.46% |
| Payment Providers | 315.0 | 22.06% |
| Categories | 698.0 | 48.88% |
| Social Media | 1.0k | 73.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the eWAY Payments e-commerce landscape:
Analyze 826.0 verified e-commerce stores on eWAY Payments - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across eWAY Payments e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the eWAY Payments e-commerce intelligence?
-
We track 826.0 verified eWAY Payments e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.4% among stores with at least one detectable social profile (526 stores) , followed by Instagram (25.1%) and YouTube (12.9%) .
Base: 1,043 stores with any detectable social profile (73.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
526 stores
420 stores
216 stores
167 stores
101 stores
99 stores
92 stores
44 stores
9 stores
1 stores
Visual Distribution