eWAY Payments Technology Adoption in E-commerce

Discover 1.0k e-commerce stores using eWAY Payments. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 43.0% of stores with physical delivery (436 stores) , followed by Shopify (25.2%) and Custom (20.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

436 stores

Shopify 25.2%

256 stores

Custom 20.5%

208 stores

43 stores

34 stores

10 stores

7 stores

7 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in eWAY Payments
Platform Stores with Physical Delivery Percentage
WooCommerce 436 42.96%
Shopify 256 25.22%
Custom 208 20.49%
BigCommerce 43 4.24%
Magento 34 3.35%
OpenCart 10 0.99%
PrestaShop 7 0.69%
nopCommerce 7 0.69%
ePages 2 0.20%
osCommerce 2 0.20%
Drupal Commerce 2 0.20%
Volusion 2 0.20%
CS Cart 2 0.20%
ShopFactory 2 0.20%
Zen Cart 2 0.20%

All Stores Distribution

WooCommerce holds 56.5% share of all eWAY Payments e-commerce stores (826) , with Shopify at 19.2% and Custom at 14.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

826 stores

Shopify 19.2%

280 stores

Custom 14.2%

208 stores

66 stores

41 stores

10 stores

8 stores

8 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in eWAY Payments
Platform Total Stores Percentage
WooCommerce 826 56.50%
Shopify 280 19.15%
Custom 208 14.23%
BigCommerce 66 4.51%
Magento 41 2.80%
OpenCart 10 0.68%
PrestaShop 8 0.55%
nopCommerce 8 0.55%
ePages 2 0.14%
osCommerce 2 0.14%
Drupal Commerce 2 0.14%
Volusion 2 0.14%
CS Cart 2 0.14%
ShopFactory 2 0.14%
Zen Cart 3 0.21%

Categories Distribution

Health & Beauty leads with 16.6% of all stores (125 stores) , followed by Clothing & Accessories (13.0%) and Food & Beverages (11.4%) .

Top 10 Categories

Health & Beauty 16.6%

125 stores

Clothing & Accessories 13.0%

98 stores

Food & Beverages 11.4%

86 stores

Electronics & Technology 10.6%

80 stores

Vehicles & Parts 6.5%

49 stores

Books & Media 6.0%

45 stores

Sporting Goods & Outdoor Gear 5.6%

42 stores

Business & Industrial 5.6%

42 stores

Home & Garden 4.9%

37 stores

Tools & Hardware 4.1%

31 stores

Visual Distribution

Distribution of top 10 eWAY Payments store categories (December 2025)
Distribution of categories in eWAY Payments e-commerce stores
Category Number of Stores Percentage
Health & Beauty 125 16.56%
Clothing & Accessories 98 12.98%
Food & Beverages 86 11.39%
Electronics & Technology 80 10.60%
Vehicles & Parts 49 6.49%
Books & Media 45 5.96%
Sporting Goods & Outdoor Gear 42 5.56%
Business & Industrial 42 5.56%
Home & Garden 37 4.90%
Tools & Hardware 31 4.11%
Pets & Pet Supplies 27 3.58%
Furniture & Home Decor 27 3.58%
Office Supplies 26 3.44%
Arts & Entertainment 21 2.78%
Gifts & Special Occasions 19 2.52%

Payment Providers Distribution

PayPal leads with 29.8% among AI-verified physical stores (151 stores) , followed by MasterCard (20.2%) and American Express (16.2%) .

Base: 376 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.8%

151 stores

102 stores

82 stores

34 stores

VISA 6.5%

33 stores

Bolt 4.3%

22 stores

15 stores

15 stores

14 stores

9 stores

Visual Distribution

Distribution of top 10 eWAY Payments payment providers (December 2025)
Distribution of payment providers in eWAY Payments e-commerce stores
Payment Provider Store Count Market Share
PayPal 151 29.84%
MasterCard 102 20.16%
American Express 82 16.21%
Stripe Connect 34 6.72%
VISA 33 6.52%
Bolt 22 4.35%
AfterPay 15 2.96%
Google Pay 15 2.96%
Paddle 14 2.77%
Klarna 9 1.78%
Apple Pay 9 1.78%
JCB 8 1.58%
Zip Pay 6 1.19%
BitCoin 3 0.59%
UnionPay 3 0.59%

Shipping Carriers Distribution

Australia Post leads with 52.3% among AI-verified physical stores (216 stores) , followed by DHL (7.5%) and UPS (6.5%) .

Base: 377 AI-verified physical stores with detectable shipping carriers (24.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

216 stores

DHL 7.5%

31 stores

UPS 6.5%

27 stores

TNT 6.3%

26 stores

19 stores

USPS 4.4%

18 stores

FedEx 3.1%

13 stores

12 stores

10 stores

9 stores

Visual Distribution

Distribution of top 10 eWAY Payments shipping carriers (December 2025)
Distribution of shipping carriers in eWAY Payments e-commerce stores
Shipping Carrier Store Count Market Share
Australia Post 216 52.30%
DHL 31 7.51%
UPS 27 6.54%
TNT 26 6.30%
Fastway 19 4.60%
USPS 18 4.36%
FedEx 13 3.15%
Aramex 12 2.91%
Couriers Please 10 2.42%
Speedy 9 2.18%
StarTrack 8 1.94%
Sendle 8 1.94%
New Zealand Post 6 1.45%
Direct Freight Express 5 1.21%
Hermes 5 1.21%

Store Launch Timeline

Over the past 12 months, 114 new stores were launched in eWAY Payments , with the highest activity in 2025-11 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.8%

10 stores launched

2025-10 7.9%

9 stores launched

2025-09 8.8%

10 stores launched

2025-08 11.4%

13 stores launched

2025-07 10.5%

12 stores launched

2025-06 7.9%

9 stores launched

2025-05 7.9%

9 stores launched

2025-04 10.5%

12 stores launched

2025-03 10.5%

12 stores launched

2025-02 8.8%

10 stores launched

2025-01 4.4%

5 stores launched

2024-12 2.6%

3 stores launched

Monthly Trend

Monthly store launches in eWAY Payments (December 2025)
Monthly store launches in eWAY Payments over the past 12 months
Month Stores Launched Percentage
2025-11 10 8.77%
2025-10 9 7.89%
2025-09 10 8.77%
2025-08 13 11.40%
2025-07 12 10.53%
2025-06 9 7.89%
2025-05 9 7.89%
2025-04 12 10.53%
2025-03 12 10.53%
2025-02 10 8.77%
2025-01 5 4.39%
2024-12 3 2.63%

Active Stores by Launch Year

Currently, 1,013 active stores in eWAY Payments are tracked in our database , with the most stores launched in 2025 (111 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.0%

111 active stores

2024 7.9%

80 active stores

2023 6.9%

70 active stores

2022 3.1%

31 active stores

2021 5.0%

51 active stores

2020 4.2%

43 active stores

2019 3.9%

40 active stores

2018 5.3%

54 active stores

2017 7.1%

72 active stores

2016 3.9%

40 active stores

2015 3.8%

38 active stores

2014 4.1%

42 active stores

2013 4.7%

48 active stores

2012 5.0%

51 active stores

2011 3.0%

30 active stores

Distribution by Launch Year

Active stores in eWAY Payments by original launch year (December 2025)
Active stores in eWAY Payments by launch year
Launch Year Active Stores Percentage
2025 111 10.96%
2024 80 7.90%
2023 70 6.91%
2022 31 3.06%
2021 51 5.03%
2020 43 4.24%
2019 40 3.95%
2018 54 5.33%
2017 72 7.11%
2016 40 3.95%
2015 38 3.75%
2014 42 4.15%
2013 48 4.74%
2012 51 5.03%
2011 30 2.96%
2010 16 1.58%
2009 28 2.76%
2008 23 2.27%
2007 25 2.47%
2006 13 1.28%
2005 15 1.48%
2004 18 1.78%
2003 10 0.99%
2002 13 1.28%
2001 24 2.37%
2000 11 1.09%
1999 9 0.89%
1998 5 0.49%
1996 2 0.20%

Social Media Usage

Facebook leads with 32.7% among stores with at least one detectable social profile (611 stores) , followed by Instagram (24.7%) and YouTube (13.1%) .

Base: 1,045 stores with any detectable social profile (68.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.7%

611 stores

Instagram 24.7%

462 stores

YouTube 13.1%

244 stores

Twitter 9.5%

178 stores

Pinterest 5.8%

109 stores

TikTok 5.6%

104 stores

LinkedIn 5.2%

98 stores

X 2.7%

51 stores

WhatsApp 0.5%

9 stores

Vimeo 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in eWAY Payments (December 2025)
Distribution of social media platforms in eWAY Payments e-commerce stores
Social Platform Store Count Market Share
Facebook 611 32.71%
Instagram 462 24.73%
YouTube 244 13.06%
Twitter 178 9.53%
Pinterest 109 5.84%
TikTok 104 5.57%
LinkedIn 98 5.25%
X 51 2.73%
WhatsApp 9 0.48%
Vimeo 2 0.11%

Geographic Distribution

Australia leads with 63.2% (575 AI-verified stores) , followed by United States (19.9%) and New Zealand (2.2%) .

Base: 910 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

575 AI-verified stores

181 AI-verified stores

20 AI-verified stores

India 1.5%

14 AI-verified stores

13 AI-verified stores

12 AI-verified stores

10 AI-verified stores

9 AI-verified stores

Japan 1.0%

9 AI-verified stores

8 AI-verified stores

Visual Distribution

Geographic distribution of stores using eWAY Payments (December 2025)
Geographic distribution of stores using eWAY Payments
Country AI-Verified Store Count Market Share
Australia 575 63.19%
United States 181 19.89%
New Zealand 20 2.20%
India 14 1.54%
Brazil 13 1.43%
United Kingdom 12 1.32%
Canada 10 1.10%
Ukraine 9 0.99%
Japan 9 0.99%
Germany 8 0.88%
China 8 0.88%
Pakistan 7 0.77%
France 7 0.77%
Turkey 7 0.77%
Portugal 6 0.66%
Hong Kong 6 0.66%
South Africa 6 0.66%
Italy 5 0.55%
Taiwan 4 0.44%
Singapore 3 0.33%

Dataset Coverage

Field Rows count Coverage
Website 1.5k 100.00%
Emails 889.0 58.10%
Phones 542.0 35.42%
Ecommerce platform 1.5k 98.17%
Couriers 377.0 24.64%
Payment Providers 376.0 24.58%
Categories 986.0 64.44%
Social Media 1.0k 68.30%

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Frequently Asked Questions

What data is included in the eWAY Payments E-commerce Database?

Our database covers over 1.0k eWAY Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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