eWAY Payments Technology Adoption in E-commerce
Discover 1.0k e-commerce stores using eWAY Payments. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.0% of stores with physical delivery (436 stores) , followed by Shopify (25.2%) and Custom (20.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
436 stores
256 stores
208 stores
43 stores
34 stores
10 stores
7 stores
7 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 436 | 42.96% |
| Shopify | 256 | 25.22% |
| Custom | 208 | 20.49% |
| BigCommerce | 43 | 4.24% |
| Magento | 34 | 3.35% |
| OpenCart | 10 | 0.99% |
| PrestaShop | 7 | 0.69% |
| nopCommerce | 7 | 0.69% |
| ePages | 2 | 0.20% |
| osCommerce | 2 | 0.20% |
| Drupal Commerce | 2 | 0.20% |
| Volusion | 2 | 0.20% |
| CS Cart | 2 | 0.20% |
| ShopFactory | 2 | 0.20% |
| Zen Cart | 2 | 0.20% |
All Stores Distribution
WooCommerce holds 56.5% share of all eWAY Payments e-commerce stores (826) , with Shopify at 19.2% and Custom at 14.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
826 stores
280 stores
208 stores
66 stores
41 stores
10 stores
8 stores
8 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 826 | 56.50% |
| Shopify | 280 | 19.15% |
| Custom | 208 | 14.23% |
| BigCommerce | 66 | 4.51% |
| Magento | 41 | 2.80% |
| OpenCart | 10 | 0.68% |
| PrestaShop | 8 | 0.55% |
| nopCommerce | 8 | 0.55% |
| ePages | 2 | 0.14% |
| osCommerce | 2 | 0.14% |
| Drupal Commerce | 2 | 0.14% |
| Volusion | 2 | 0.14% |
| CS Cart | 2 | 0.14% |
| ShopFactory | 2 | 0.14% |
| Zen Cart | 3 | 0.21% |
Categories Distribution
Health & Beauty leads with 16.6% of all stores (125 stores) , followed by Clothing & Accessories (13.0%) and Food & Beverages (11.4%) .
Top 10 Categories
125 stores
98 stores
86 stores
80 stores
49 stores
45 stores
42 stores
42 stores
37 stores
31 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 125 | 16.56% |
| Clothing & Accessories | 98 | 12.98% |
| Food & Beverages | 86 | 11.39% |
| Electronics & Technology | 80 | 10.60% |
| Vehicles & Parts | 49 | 6.49% |
| Books & Media | 45 | 5.96% |
| Sporting Goods & Outdoor Gear | 42 | 5.56% |
| Business & Industrial | 42 | 5.56% |
| Home & Garden | 37 | 4.90% |
| Tools & Hardware | 31 | 4.11% |
| Pets & Pet Supplies | 27 | 3.58% |
| Furniture & Home Decor | 27 | 3.58% |
| Office Supplies | 26 | 3.44% |
| Arts & Entertainment | 21 | 2.78% |
| Gifts & Special Occasions | 19 | 2.52% |
Payment Providers Distribution
PayPal leads with 29.8% among AI-verified physical stores (151 stores) , followed by MasterCard (20.2%) and American Express (16.2%) .
Base: 376 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
151 stores
102 stores
82 stores
34 stores
33 stores
22 stores
15 stores
15 stores
14 stores
9 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 151 | 29.84% |
| MasterCard | 102 | 20.16% |
| American Express | 82 | 16.21% |
| Stripe Connect | 34 | 6.72% |
| VISA | 33 | 6.52% |
| Bolt | 22 | 4.35% |
| AfterPay | 15 | 2.96% |
| Google Pay | 15 | 2.96% |
| Paddle | 14 | 2.77% |
| Klarna | 9 | 1.78% |
| Apple Pay | 9 | 1.78% |
| JCB | 8 | 1.58% |
| Zip Pay | 6 | 1.19% |
| BitCoin | 3 | 0.59% |
| UnionPay | 3 | 0.59% |
Shipping Carriers Distribution
Australia Post leads with 52.3% among AI-verified physical stores (216 stores) , followed by DHL (7.5%) and UPS (6.5%) .
Base: 377 AI-verified physical stores with detectable shipping carriers (24.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
216 stores
31 stores
27 stores
26 stores
19 stores
18 stores
13 stores
12 stores
10 stores
9 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 216 | 52.30% |
| DHL | 31 | 7.51% |
| UPS | 27 | 6.54% |
| TNT | 26 | 6.30% |
| Fastway | 19 | 4.60% |
| USPS | 18 | 4.36% |
| FedEx | 13 | 3.15% |
| Aramex | 12 | 2.91% |
| Couriers Please | 10 | 2.42% |
| Speedy | 9 | 2.18% |
| StarTrack | 8 | 1.94% |
| Sendle | 8 | 1.94% |
| New Zealand Post | 6 | 1.45% |
| Direct Freight Express | 5 | 1.21% |
| Hermes | 5 | 1.21% |
Store Launch Timeline
Over the past 12 months, 114 new stores were launched in eWAY Payments , with the highest activity in 2025-11 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
9 stores launched
10 stores launched
13 stores launched
12 stores launched
9 stores launched
9 stores launched
12 stores launched
12 stores launched
10 stores launched
5 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 10 | 8.77% |
| 2025-10 | 9 | 7.89% |
| 2025-09 | 10 | 8.77% |
| 2025-08 | 13 | 11.40% |
| 2025-07 | 12 | 10.53% |
| 2025-06 | 9 | 7.89% |
| 2025-05 | 9 | 7.89% |
| 2025-04 | 12 | 10.53% |
| 2025-03 | 12 | 10.53% |
| 2025-02 | 10 | 8.77% |
| 2025-01 | 5 | 4.39% |
| 2024-12 | 3 | 2.63% |
Active Stores by Launch Year
Currently, 1,013 active stores in eWAY Payments are tracked in our database , with the most stores launched in 2025 (111 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
111 active stores
80 active stores
70 active stores
31 active stores
51 active stores
43 active stores
40 active stores
54 active stores
72 active stores
40 active stores
38 active stores
42 active stores
48 active stores
51 active stores
30 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 111 | 10.96% |
| 2024 | 80 | 7.90% |
| 2023 | 70 | 6.91% |
| 2022 | 31 | 3.06% |
| 2021 | 51 | 5.03% |
| 2020 | 43 | 4.24% |
| 2019 | 40 | 3.95% |
| 2018 | 54 | 5.33% |
| 2017 | 72 | 7.11% |
| 2016 | 40 | 3.95% |
| 2015 | 38 | 3.75% |
| 2014 | 42 | 4.15% |
| 2013 | 48 | 4.74% |
| 2012 | 51 | 5.03% |
| 2011 | 30 | 2.96% |
| 2010 | 16 | 1.58% |
| 2009 | 28 | 2.76% |
| 2008 | 23 | 2.27% |
| 2007 | 25 | 2.47% |
| 2006 | 13 | 1.28% |
| 2005 | 15 | 1.48% |
| 2004 | 18 | 1.78% |
| 2003 | 10 | 0.99% |
| 2002 | 13 | 1.28% |
| 2001 | 24 | 2.37% |
| 2000 | 11 | 1.09% |
| 1999 | 9 | 0.89% |
| 1998 | 5 | 0.49% |
| 1996 | 2 | 0.20% |
Geographic Distribution
Australia leads with 63.2% (575 AI-verified stores) , followed by United States (19.9%) and New Zealand (2.2%) .
Base: 910 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
575 AI-verified stores
181 AI-verified stores
20 AI-verified stores
14 AI-verified stores
13 AI-verified stores
12 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
8 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 575 | 63.19% |
| United States | 181 | 19.89% |
| New Zealand | 20 | 2.20% |
| India | 14 | 1.54% |
| Brazil | 13 | 1.43% |
| United Kingdom | 12 | 1.32% |
| Canada | 10 | 1.10% |
| Ukraine | 9 | 0.99% |
| Japan | 9 | 0.99% |
| Germany | 8 | 0.88% |
| China | 8 | 0.88% |
| Pakistan | 7 | 0.77% |
| France | 7 | 0.77% |
| Turkey | 7 | 0.77% |
| Portugal | 6 | 0.66% |
| Hong Kong | 6 | 0.66% |
| South Africa | 6 | 0.66% |
| Italy | 5 | 0.55% |
| Taiwan | 4 | 0.44% |
| Singapore | 3 | 0.33% |
Featured Stores
Discover the strongest performers and newest entrants in eWAY Payments's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Health & Beauty
Shopify — Clothing & Accessories
WooCommerce — Food & Beverages
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 889.0 | 58.10% |
| Phones | 542.0 | 35.42% |
| Ecommerce platform | 1.5k | 98.17% |
| Couriers | 377.0 | 24.64% |
| Payment Providers | 376.0 | 24.58% |
| Categories | 986.0 | 64.44% |
| Social Media | 1.0k | 68.30% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed eWAY Payments E-commerce Database to:
Gain actionable insights into 1.0k physical stores in eWAY Payments.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at eWAY Payments online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the eWAY Payments E-commerce Database?
-
Our database covers over 1.0k eWAY Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.7% among stores with at least one detectable social profile (611 stores) , followed by Instagram (24.7%) and YouTube (13.1%) .
Base: 1,045 stores with any detectable social profile (68.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
611 stores
462 stores
244 stores
178 stores
109 stores
104 stores
98 stores
51 stores
9 stores
2 stores
Visual Distribution