Etracker Technology Adoption in E-commerce
Discover 957 verified e-commerce stores using Etracker. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 957 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
957 verified active stores out of 1.2k detected · 80.7% verification rate
E-commerce Platforms Distribution
Custom stores with 41.6% of stores with physical delivery (398 stores) , followed by Shopware (21.0%) and WooCommerce (9.7%) .
Base: 957 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
398 stores
201 stores
93 stores
69 stores
61 stores
32 stores
16 stores
12 stores
11 stores
8 stores
Visual Distribution
398 stores
201 stores
93 stores
69 stores
61 stores
32 stores
16 stores
12 stores
11 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 398 | 41.59% |
| Shopware | 201 | 21.00% |
| WooCommerce | 93 | 9.72% |
| Magento | 69 | 7.21% |
| Shopify | 61 | 6.37% |
| JTL Shop | 32 | 3.34% |
| ePages | 16 | 1.67% |
| Wix eCommerce | 12 | 1.25% |
| Gambio | 11 | 1.15% |
| PrestaShop | 8 | 0.84% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 33.6% share of detected Etracker e-commerce signals (398) , with Shopware at 18.7% and WooCommerce at 17.0% (June 2026) .
Base: 1,186 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
398 websites
222 websites
202 websites
85 websites
64 websites
33 websites
16 websites
22 websites
11 websites
9 websites
Visual Distribution
398 websites
222 websites
202 websites
85 websites
64 websites
33 websites
16 websites
22 websites
11 websites
9 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 398 | 33.56% |
| Shopware | 222 | 18.72% |
| WooCommerce | 202 | 17.03% |
| Magento | 85 | 7.17% |
| Shopify | 64 | 5.40% |
| JTL Shop | 33 | 2.78% |
| ePages | 16 | 1.35% |
| Wix eCommerce | 22 | 1.85% |
| Gambio | 11 | 0.93% |
| PrestaShop | 9 | 0.76% |
Categories Distribution
Food & Beverages stores with 13.3% of all stores (127 stores) , followed by Business & Industrial (9.8%) and Health & Beauty (9.4%) .
Base: 957 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
127 stores
94 stores
90 stores
87 stores
80 stores
66 stores
63 stores
42 stores
41 stores
38 stores
Visual Distribution
127 stores
94 stores
90 stores
87 stores
80 stores
66 stores
63 stores
42 stores
41 stores
38 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 127 | 13.27% |
| Business & Industrial | 94 | 9.82% |
| Health & Beauty | 90 | 9.40% |
| Clothing & Accessories | 87 | 9.09% |
| Home & Garden | 80 | 8.36% |
| Sporting Goods & Outdoor Gear | 66 | 6.90% |
| Tools & Hardware | 63 | 6.58% |
| Electronics & Technology | 42 | 4.39% |
| Toys & Games | 41 | 4.28% |
| Gifts & Special Occasions | 38 | 3.97% |
Payment Providers Distribution
PayPal accounts for 30.8% of displayed detection occurrences (462 occurrences) , followed by Klarna (20.4%) and SEPA (8.9%) .
Base: 1,502 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
462 occurrences
306 occurrences
133 occurrences
125 occurrences
104 occurrences
100 occurrences
95 occurrences
65 occurrences
62 occurrences
50 occurrences
Visual Distribution
462 occurrences
306 occurrences
133 occurrences
125 occurrences
104 occurrences
100 occurrences
95 occurrences
65 occurrences
62 occurrences
50 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 462 | 30.76% |
| Klarna | 306 | 20.37% |
| SEPA | 133 | 8.85% |
| Apple Pay | 125 | 8.32% |
| Amazon Pay | 104 | 6.92% |
| MasterCard | 100 | 6.66% |
| Google Pay | 95 | 6.32% |
| Amazon Payments | 65 | 4.33% |
| VISA | 62 | 4.13% |
| Mollie | 50 | 3.33% |
Shipping Carriers Distribution
DHL accounts for 41.0% of displayed detection occurrences (300 occurrences) , followed by DPD (14.9%) and Deutsche Post (11.2%) .
Base: 731 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
300 occurrences
109 occurrences
82 occurrences
80 occurrences
79 occurrences
25 occurrences
21 occurrences
15 occurrences
14 occurrences
6 occurrences
Visual Distribution
300 occurrences
109 occurrences
82 occurrences
80 occurrences
79 occurrences
25 occurrences
21 occurrences
15 occurrences
14 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 300 | 41.04% |
| DPD | 109 | 14.91% |
| Deutsche Post | 82 | 11.22% |
| GLS | 80 | 10.94% |
| UPS | 79 | 10.81% |
| Hermes | 25 | 3.42% |
| Osterreichische Post | 21 | 2.87% |
| Speedy | 15 | 2.05% |
| Schenker | 14 | 1.92% |
| TNT | 6 | 0.82% |
Store Launch Timeline
Over the past 12 months, 51 new stores were launched in Etracker , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
6 stores launched
3 stores launched
3 stores launched
3 stores launched
7 stores launched
3 stores launched
9 stores launched
5 stores launched
3 stores launched
4 stores launched
Monthly Trend
9.8% of last 12 months
11.8% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
13.7% of last 12 months
5.9% of last 12 months
17.6% of last 12 months
9.8% of last 12 months
5.9% of last 12 months
7.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 9.80% |
| 2026-04 | 6 | 11.76% |
| 2026-03 | 3 | 5.88% |
| 2026-02 | 3 | 5.88% |
| 2025-12 | 3 | 5.88% |
| 2025-11 | 7 | 13.73% |
| 2025-10 | 3 | 5.88% |
| 2025-09 | 9 | 17.65% |
| 2025-08 | 5 | 9.80% |
| 2025-07 | 3 | 5.88% |
| 2025-06 | 4 | 7.84% |
Active Stores by Launch Year
Currently, 941 active stores in Etracker are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
70 active stores
52 active stores
58 active stores
45 active stores
92 active stores
73 active stores
34 active stores
33 active stores
49 active stores
23 active stores
16 active stores
32 active stores
39 active stores
22 active stores
Distribution by Launch Year
1.8% of tracked active stores
7.4% of tracked active stores
5.5% of tracked active stores
6.2% of tracked active stores
4.8% of tracked active stores
9.8% of tracked active stores
7.8% of tracked active stores
3.6% of tracked active stores
3.5% of tracked active stores
5.2% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
3.4% of tracked active stores
4.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 1.81% |
| 2025 | 70 | 7.44% |
| 2024 | 52 | 5.53% |
| 2023 | 58 | 6.16% |
| 2022 | 45 | 4.78% |
| 2021 | 92 | 9.78% |
| 2020 | 73 | 7.76% |
| 2019 | 34 | 3.61% |
| 2018 | 33 | 3.51% |
| 2017 | 49 | 5.21% |
| 2016 | 23 | 2.44% |
| 2015 | 16 | 1.70% |
| 2014 | 32 | 3.40% |
| 2013 | 39 | 4.14% |
| 2012 | 22 | 2.34% |
Geographic Distribution
Germany stores with 71.2% (681 active verified stores) , followed by Austria (15.8%) and Switzerland (2.8%) .
Base: 957 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
681 active verified stores
151 active verified stores
27 active verified stores
15 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
Visual Distribution
681 active verified stores
151 active verified stores
27 active verified stores
15 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 681 | 71.16% |
| Austria | 151 | 15.78% |
| Switzerland | 27 | 2.82% |
| Poland | 15 | 1.57% |
| France | 11 | 1.15% |
| Italy | 8 | 0.84% |
| Netherlands | 8 | 0.84% |
| United Kingdom | 7 | 0.73% |
| Spain | 5 | 0.52% |
| United States | 4 | 0.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Health & Beauty
Custom
JTL Shop - Home & Garden
Shopware - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
WooCommerce - Business & Industrial
WooCommerce - Business & Industrial
WooCommerce - Business & Industrial
WooCommerce - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 847 | 71.42% |
| Phones | 1k | 85.67% |
| Ecommerce platform | 1.2k | 98.65% |
| Couriers | 418 | 35.24% |
| Payment Providers | 606 | 51.10% |
| Categories | 865 | 72.93% |
| Social Media | 711 | 59.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Etracker e-commerce landscape:
Analyze 957 verified e-commerce stores on Etracker - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Etracker e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Etracker e-commerce intelligence?
-
We track 957 verified Etracker e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.6% of displayed detection occurrences (507 occurrences) , followed by Instagram (30.4%) and YouTube (15.7%) .
Base: 1,657 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
507 occurrences
504 occurrences
260 occurrences
126 occurrences
69 occurrences
66 occurrences
66 occurrences
37 occurrences
13 occurrences
9 occurrences
Visual Distribution
507 occurrences
504 occurrences
260 occurrences
126 occurrences
69 occurrences
66 occurrences
66 occurrences
37 occurrences
13 occurrences
9 occurrences