Emotion Technology Adoption in E-commerce
Discover 18k verified e-commerce stores using Emotion. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 21.1k domains. 18k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
18k verified active stores out of 21.1k detected · 85.0% verification rate
E-commerce Platforms Distribution
Custom stores with 65.7% of stores with physical delivery (11,813 stores) , followed by GetBazaar (26.4%) and Magento (2.0%) .
Base: 17,974 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,813 stores
4,747 stores
366 stores
276 stores
242 stores
216 stores
123 stores
58 stores
31 stores
25 stores
Visual Distribution
11,813 stores
4,747 stores
366 stores
276 stores
242 stores
216 stores
123 stores
58 stores
31 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 11813 | 65.72% |
| GetBazaar | 4747 | 26.41% |
| Magento | 366 | 2.04% |
| Shoplazza | 276 | 1.54% |
| OrderMyGear | 242 | 1.35% |
| Shopify | 216 | 1.20% |
| Digital Showroom | 123 | 0.68% |
| BigCommerce | 58 | 0.32% |
| SAP Commerce Cloud | 31 | 0.17% |
| Salesforce Commerce Cloud | 25 | 0.14% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 55.9% share of detected Emotion e-commerce signals (11,813) , with GetBazaar at 22.5% and Magento at 8.0% (June 2026) .
Base: 21,141 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
11,813 websites
4,752 websites
1,688 websites
381 websites
243 websites
454 websites
636 websites
116 websites
72 websites
27 websites
Visual Distribution
11,813 websites
4,752 websites
1,688 websites
381 websites
243 websites
454 websites
636 websites
116 websites
72 websites
27 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 11813 | 55.88% |
| GetBazaar | 4752 | 22.48% |
| Magento | 1688 | 7.98% |
| Shoplazza | 381 | 1.80% |
| OrderMyGear | 243 | 1.15% |
| Shopify | 454 | 2.15% |
| Digital Showroom | 636 | 3.01% |
| BigCommerce | 116 | 0.55% |
| SAP Commerce Cloud | 72 | 0.34% |
| Salesforce Commerce Cloud | 27 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 35.1% of all stores (6,309 stores) , followed by Health & Beauty (13.5%) and Food & Beverages (6.9%) .
Base: 17,974 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,309 stores
2,427 stores
1,245 stores
1,083 stores
960 stores
937 stores
648 stores
593 stores
589 stores
356 stores
Visual Distribution
6,309 stores
2,427 stores
1,245 stores
1,083 stores
960 stores
937 stores
648 stores
593 stores
589 stores
356 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6309 | 35.10% |
| Health & Beauty | 2427 | 13.50% |
| Food & Beverages | 1245 | 6.93% |
| Jewelry & Watches | 1083 | 6.03% |
| Home & Garden | 960 | 5.34% |
| Gifts & Special Occasions | 937 | 5.21% |
| Furniture & Home Decor | 648 | 3.61% |
| Sporting Goods & Outdoor Gear | 593 | 3.30% |
| Electronics & Technology | 589 | 3.28% |
| Toys & Games | 356 | 1.98% |
Payment Providers Distribution
PayPal accounts for 34.0% of displayed detection occurrences (2,061 occurrences) , followed by Apple Pay (13.7%) and American Express (11.9%) .
Base: 6,069 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,061 occurrences
833 occurrences
725 occurrences
685 occurrences
531 occurrences
402 occurrences
350 occurrences
228 occurrences
130 occurrences
124 occurrences
Visual Distribution
2,061 occurrences
833 occurrences
725 occurrences
685 occurrences
531 occurrences
402 occurrences
350 occurrences
228 occurrences
130 occurrences
124 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2061 | 33.96% |
| Apple Pay | 833 | 13.73% |
| American Express | 725 | 11.95% |
| MasterCard | 685 | 11.29% |
| Stripe Connect | 531 | 8.75% |
| Google Pay | 402 | 6.62% |
| Klarna | 350 | 5.77% |
| VISA | 228 | 3.76% |
| Paytm | 130 | 2.14% |
| Razorpay | 124 | 2.04% |
Shipping Carriers Distribution
DHL accounts for 26.1% of displayed detection occurrences (429 occurrences) , followed by UPS (22.1%) and FedEx (10.6%) .
Base: 1,646 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
429 occurrences
363 occurrences
175 occurrences
161 occurrences
127 occurrences
91 occurrences
88 occurrences
83 occurrences
66 occurrences
63 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 429 | 26.06% |
| UPS | 363 | 22.05% |
| FedEx | 175 | 10.63% |
| DPD | 161 | 9.78% |
| USPS | 127 | 7.72% |
| GLS | 91 | 5.53% |
| Yamato Japan | 88 | 5.35% |
| PostNord | 83 | 5.04% |
| PostNL | 66 | 4.01% |
| Delhivery | 63 | 3.83% |
Store Launch Timeline
Over the past 12 months, 6,873 new stores were launched in Emotion , with the highest activity in 2026-05 (921 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
921 stores launched
995 stores launched
806 stores launched
557 stores launched
574 stores launched
559 stores launched
482 stores launched
497 stores launched
488 stores launched
412 stores launched
417 stores launched
165 stores launched
Monthly Trend
13.4% of last 12 months
14.5% of last 12 months
11.7% of last 12 months
8.1% of last 12 months
8.4% of last 12 months
8.1% of last 12 months
7.0% of last 12 months
7.2% of last 12 months
7.1% of last 12 months
6.0% of last 12 months
6.1% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 921 | 13.40% |
| 2026-04 | 995 | 14.48% |
| 2026-03 | 806 | 11.73% |
| 2026-02 | 557 | 8.10% |
| 2026-01 | 574 | 8.35% |
| 2025-12 | 559 | 8.13% |
| 2025-11 | 482 | 7.01% |
| 2025-10 | 497 | 7.23% |
| 2025-09 | 488 | 7.10% |
| 2025-08 | 412 | 5.99% |
| 2025-07 | 417 | 6.07% |
| 2025-06 | 165 | 2.40% |
Active Stores by Launch Year
Currently, 17,839 active stores in Emotion are tracked in our database , with the most stores launched in 2026 (3,906 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,906 active stores
4,360 active stores
2,665 active stores
1,165 active stores
771 active stores
808 active stores
628 active stores
452 active stores
442 active stores
364 active stores
183 active stores
185 active stores
189 active stores
255 active stores
135 active stores
Distribution by Launch Year
21.9% of tracked active stores
24.4% of tracked active stores
14.9% of tracked active stores
6.5% of tracked active stores
4.3% of tracked active stores
4.5% of tracked active stores
3.5% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
1.0% of tracked active stores
1.1% of tracked active stores
1.4% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3906 | 21.90% |
| 2025 | 4360 | 24.44% |
| 2024 | 2665 | 14.94% |
| 2023 | 1165 | 6.53% |
| 2022 | 771 | 4.32% |
| 2021 | 808 | 4.53% |
| 2020 | 628 | 3.52% |
| 2019 | 452 | 2.53% |
| 2018 | 442 | 2.48% |
| 2017 | 364 | 2.04% |
| 2016 | 183 | 1.03% |
| 2015 | 185 | 1.04% |
| 2014 | 189 | 1.06% |
| 2013 | 255 | 1.43% |
| 2012 | 135 | 0.76% |
Geographic Distribution
India stores with 45.2% (8,119 active verified stores) , followed by United States (19.1%) and United Kingdom (2.1%) .
Base: 17,974 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,119 active verified stores
3,440 active verified stores
383 active verified stores
279 active verified stores
239 active verified stores
224 active verified stores
195 active verified stores
193 active verified stores
190 active verified stores
185 active verified stores
Visual Distribution
8,119 active verified stores
3,440 active verified stores
383 active verified stores
279 active verified stores
239 active verified stores
224 active verified stores
195 active verified stores
193 active verified stores
190 active verified stores
185 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 8119 | 45.17% |
| United States | 3440 | 19.14% |
| United Kingdom | 383 | 2.13% |
| Germany | 279 | 1.55% |
| Vietnam | 239 | 1.33% |
| Russia | 224 | 1.25% |
| France | 195 | 1.08% |
| Australia | 193 | 1.07% |
| Indonesia | 190 | 1.06% |
| Brazil | 185 | 1.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
GetBazaar - Food & Beverages
Custom - Clothing & Accessories
Magento - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.1k | 100.00% |
| Emails | 11.9k | 56.28% |
| Phones | 9.5k | 44.77% |
| Ecommerce platform | 20.6k | 97.20% |
| Couriers | 1.8k | 8.46% |
| Payment Providers | 3.8k | 17.77% |
| Categories | 16.9k | 79.87% |
| Social Media | 14.3k | 67.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Emotion e-commerce landscape:
Analyze 18k verified e-commerce stores on Emotion - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Emotion e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Emotion e-commerce intelligence?
-
We track 18k verified Emotion e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 37.6% of displayed detection occurrences (11,034 occurrences) , followed by Facebook (37.1%) and YouTube (7.9%) .
Base: 29,334 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,034 occurrences
10,892 occurrences
2,326 occurrences
1,306 occurrences
1,054 occurrences
977 occurrences
874 occurrences
466 occurrences
385 occurrences
20 occurrences
Visual Distribution
11,034 occurrences
10,892 occurrences
2,326 occurrences
1,306 occurrences
1,054 occurrences
977 occurrences
874 occurrences
466 occurrences
385 occurrences
20 occurrences