EmbedSocial Technology Adoption in E-commerce

Discover 204 verified e-commerce stores using EmbedSocial. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 310 domains. 204 verified as active stores with physical delivery.

Verified stores
204
active stores with physical delivery
Top country
United States
60 verified stores
Top payment signal
American Express
24 detection occurrences
Top carrier signal
FedEx
18 detection occurrences
Top category
Sporting Goods & Outdoor Gear
37 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

204 verified active stores out of 310 detected · 65.8% verification rate

E-commerce Platforms Distribution

Custom stores with 29.9% of stores with physical delivery (61 stores) , followed by Irroba (19.1%) and Magento (13.7%) .

Base: 204 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 29.9%

61 stores

Irroba 19.1%

39 stores

Magento 13.7%

28 stores

23 stores

18 stores

5 stores

3 stores

3 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in EmbedSocial
Platform Stores with Physical Delivery Percentage
Custom 61 29.90%
Irroba 39 19.12%
Magento 28 13.73%
WooCommerce 23 11.27%
Shopify 18 8.82%
PrestaShop 5 2.45%
Shopware 3 1.47%
BigCommerce 3 1.47%
Wix eCommerce 2 0.98%
Upgates 2 0.98%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 19.7% share of detected EmbedSocial e-commerce signals (61) , with Irroba at 12.9% and Magento at 9.7% (June 2026) .

Base: 310 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 19.7%

61 websites

Irroba 12.9%

40 websites

30 websites

68 websites

Shopify 10.6%

33 websites

5 websites

3 websites

3 websites

10 websites

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in EmbedSocial
Platform Websites with Signals Percentage
Custom 61 19.68%
Irroba 40 12.90%
Magento 30 9.68%
WooCommerce 68 21.94%
Shopify 33 10.65%
PrestaShop 5 1.61%
Shopware 3 0.97%
BigCommerce 3 0.97%
Wix eCommerce 10 3.23%
Upgates 2 0.65%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 18.1% of all stores (37 stores) , followed by Gifts & Special Occasions (17.6%) and Clothing & Accessories (13.7%) .

Base: 204 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 18.1%

37 stores

Gifts & Special Occasions 17.6%

36 stores

Clothing & Accessories 13.7%

28 stores

Food & Beverages 10.3%

21 stores

Health & Beauty 7.8%

16 stores

Home & Garden 5.4%

11 stores

Electronics & Technology 3.9%

8 stores

Jewelry & Watches 3.9%

8 stores

Tools & Hardware 2.5%

5 stores

Business & Industrial 2.5%

5 stores

Visual Distribution

Distribution of top 10 EmbedSocial store categories (June 2026)
Distribution of categories in EmbedSocial e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 37 18.14%
Gifts & Special Occasions 36 17.65%
Clothing & Accessories 28 13.73%
Food & Beverages 21 10.29%
Health & Beauty 16 7.84%
Home & Garden 11 5.39%
Electronics & Technology 8 3.92%
Jewelry & Watches 8 3.92%
Tools & Hardware 5 2.45%
Business & Industrial 5 2.45%

Payment Providers Distribution

American Express accounts for 16.6% of displayed detection occurrences (24 occurrences) , followed by PayPal (16.6%) and Google Pay (13.8%) .

Base: 145 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

24 occurrences

PayPal 16.6%

24 occurrences

20 occurrences

SEPA 13.8%

20 occurrences

18 occurrences

11 occurrences

11 occurrences

8 occurrences

6 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 EmbedSocial payment providers (June 2026)
Distribution of payment providers in EmbedSocial e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 24 16.55%
PayPal 24 16.55%
Google Pay 20 13.79%
SEPA 20 13.79%
MasterCard 18 12.41%
Stripe Connect 11 7.59%
Apple Pay 11 7.59%
Klarna 8 5.52%
Bancontact 6 4.14%
Braintree 3 2.07%

Shipping Carriers Distribution

FedEx accounts for 26.5% of displayed detection occurrences (18 occurrences) , followed by DPD (14.7%) and DHL (14.7%) .

Base: 68 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

FedEx 26.5%

18 occurrences

DPD 14.7%

10 occurrences

DHL 14.7%

10 occurrences

UPS 14.7%

10 occurrences

5 occurrences

GLS 7.4%

5 occurrences

3 occurrences

TCS 4.4%

3 occurrences

2 occurrences

Estes 2.9%

2 occurrences

Visual Distribution

Distribution of top 10 EmbedSocial shipping carriers (June 2026)
Distribution of shipping carriers in EmbedSocial e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
FedEx 18 26.47%
DPD 10 14.71%
DHL 10 14.71%
UPS 10 14.71%
Royal Mail 5 7.35%
GLS 5 7.35%
Correios 3 4.41%
TCS 3 4.41%
Hermes 2 2.94%
Estes 2 2.94%

Store Launch Timeline

Over the past 12 months, 11 new stores were launched in EmbedSocial , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.1%

1 stores launched

2026-02 9.1%

1 stores launched

2025-12 18.2%

2 stores launched

2025-10 27.3%

3 stores launched

2025-09 18.2%

2 stores launched

2025-08 9.1%

1 stores launched

2025-07 9.1%

1 stores launched

Monthly Trend

Monthly store launches in EmbedSocial (June 2026)
Monthly store launches in EmbedSocial over the past 12 months
Month Stores Launched Percentage
2026-03 1 9.09%
2026-02 1 9.09%
2025-12 2 18.18%
2025-10 3 27.27%
2025-09 2 18.18%
2025-08 1 9.09%
2025-07 1 9.09%

Active Stores by Launch Year

Currently, 203 active stores in EmbedSocial are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.0%

2 active stores

2025 7.9%

16 active stores

2024 9.9%

20 active stores

2023 8.4%

17 active stores

2022 2.0%

4 active stores

2021 5.4%

11 active stores

2020 6.4%

13 active stores

2019 2.0%

4 active stores

2018 3.9%

8 active stores

2017 3.0%

6 active stores

2016 2.0%

4 active stores

2015 4.4%

9 active stores

2014 1.5%

3 active stores

2013 3.9%

8 active stores

2012 4.4%

9 active stores

Distribution by Launch Year

Active stores in EmbedSocial by original launch year (June 2026)
Active stores in EmbedSocial by launch year
Launch Year Active Stores Percentage
2026 2 0.99%
2025 16 7.88%
2024 20 9.85%
2023 17 8.37%
2022 4 1.97%
2021 11 5.42%
2020 13 6.40%
2019 4 1.97%
2018 8 3.94%
2017 6 2.96%
2016 4 1.97%
2015 9 4.43%
2014 3 1.48%
2013 8 3.94%
2012 9 4.43%

Social Media Usage

Instagram accounts for 28.8% of displayed detection occurrences (178 occurrences) , followed by Facebook (25.4%) and YouTube (14.1%) .

Base: 619 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.8%

178 occurrences

Facebook 25.4%

157 occurrences

YouTube 14.1%

87 occurrences

WhatsApp 7.4%

46 occurrences

Pinterest 7.3%

45 occurrences

Twitter 6.6%

41 occurrences

TikTok 3.9%

24 occurrences

LinkedIn 3.6%

22 occurrences

Vimeo 1.8%

11 occurrences

X 1.3%

8 occurrences

Visual Distribution

Distribution of social media platforms in EmbedSocial (June 2026)
Distribution of social media platforms in EmbedSocial e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 178 28.76%
Facebook 157 25.36%
YouTube 87 14.05%
WhatsApp 46 7.43%
Pinterest 45 7.27%
Twitter 41 6.62%
TikTok 24 3.88%
LinkedIn 22 3.55%
Vimeo 11 1.78%
X 8 1.29%

Geographic Distribution

United States stores with 29.4% (60 active verified stores) , followed by Brazil (21.1%) and Germany (11.8%) .

Base: 204 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

60 active verified stores

Brazil 21.1%

43 active verified stores

Germany 11.8%

24 active verified stores

16 active verified stores

Japan 4.9%

10 active verified stores

India 2.5%

5 active verified stores

4 active verified stores

4 active verified stores

3 active verified stores

3 active verified stores

Visual Distribution

Geographic distribution of stores using EmbedSocial (June 2026)
Geographic distribution of stores using EmbedSocial
Country AI-Verified Store Count Market Share
United States 60 29.41%
Brazil 43 21.08%
Germany 24 11.76%
United Kingdom 16 7.84%
Japan 10 4.90%
India 5 2.45%
Switzerland 4 1.96%
Czechia 4 1.96%
Greece 3 1.47%
Netherlands 3 1.47%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 310 100.00%
Emails 169 54.52%
Phones 148 47.74%
Ecommerce platform 302 97.42%
Couriers 49 15.81%
Payment Providers 85 27.42%
Categories 200 64.52%
Social Media 284 91.61%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the EmbedSocial e-commerce landscape:

Analyze 204 verified e-commerce stores on EmbedSocial - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across EmbedSocial e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the EmbedSocial e-commerce intelligence?

We track 204 verified EmbedSocial e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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