Dynamic Yield Technology Adoption in E-commerce

Discover 828 verified e-commerce stores using Dynamic Yield. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 866 domains. 828 verified as active stores with physical delivery.

Verified stores
828
active stores with physical delivery
Top country
United States
207 verified stores
Top payment signal
PayPal
143 detection occurrences
Top carrier signal
DHL
48 detection occurrences
Top category
Clothing & Accessories
267 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

828 verified active stores out of 866 detected · 95.6% verification rate

E-commerce Platforms Distribution

Custom stores with 33.8% of stores with physical delivery (280 stores) , followed by Shopify (25.0%) and Salesforce Commerce Cloud (18.2%) .

Base: 828 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 33.8%

280 stores

Shopify 25.0%

207 stores

65 stores

61 stores

Anifit 2.8%

23 stores

9 stores

7 stores

4 stores

VTEX 0.5%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Dynamic Yield
Platform Stores with Physical Delivery Percentage
Custom 280 33.82%
Shopify 207 25.00%
Salesforce Commerce Cloud 151 18.24%
Magento 65 7.85%
SAP Commerce Cloud 61 7.37%
Anifit 23 2.78%
BigCommerce 9 1.09%
WooCommerce 7 0.85%
nopCommerce 4 0.48%
VTEX 4 0.48%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 32.3% share of detected Dynamic Yield e-commerce signals (280) , with Shopify at 24.7% and Salesforce Commerce Cloud at 18.1% (June 2026) .

Base: 866 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 32.3%

280 websites

Shopify 24.7%

214 websites

157 websites

67 websites

63 websites

Anifit 2.7%

23 websites

9 websites

8 websites

4 websites

VTEX 0.5%

4 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Dynamic Yield
Platform Websites with Signals Percentage
Custom 280 32.33%
Shopify 214 24.71%
Salesforce Commerce Cloud 157 18.13%
Magento 67 7.74%
SAP Commerce Cloud 63 7.27%
Anifit 23 2.66%
BigCommerce 9 1.04%
WooCommerce 8 0.92%
nopCommerce 4 0.46%
VTEX 4 0.46%

Categories Distribution

Clothing & Accessories stores with 32.2% of all stores (267 stores) , followed by Home & Garden (14.0%) and Health & Beauty (13.8%) .

Base: 828 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 32.2%

267 stores

Home & Garden 14.0%

116 stores

Health & Beauty 13.8%

114 stores

Sporting Goods & Outdoor Gear 6.8%

56 stores

Furniture & Home Decor 5.9%

49 stores

Jewelry & Watches 4.2%

35 stores

Tools & Hardware 4.0%

33 stores

Electronics & Technology 3.3%

27 stores

Food & Beverages 3.0%

25 stores

Toys & Games 1.7%

14 stores

Visual Distribution

Distribution of top 10 Dynamic Yield store categories (June 2026)
Distribution of categories in Dynamic Yield e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 267 32.25%
Home & Garden 116 14.01%
Health & Beauty 114 13.77%
Sporting Goods & Outdoor Gear 56 6.76%
Furniture & Home Decor 49 5.92%
Jewelry & Watches 35 4.23%
Tools & Hardware 33 3.99%
Electronics & Technology 27 3.26%
Food & Beverages 25 3.02%
Toys & Games 14 1.69%

Payment Providers Distribution

PayPal accounts for 23.9% of displayed detection occurrences (143 occurrences) , followed by Klarna (22.2%) and American Express (12.4%) .

Base: 599 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.9%

143 occurrences

Klarna 22.2%

133 occurrences

74 occurrences

63 occurrences

56 occurrences

VISA 6.8%

41 occurrences

26 occurrences

25 occurrences

20 occurrences

18 occurrences

Visual Distribution

Distribution of top 10 Dynamic Yield payment providers (June 2026)
Distribution of payment providers in Dynamic Yield e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 143 23.87%
Klarna 133 22.20%
American Express 74 12.35%
MasterCard 63 10.52%
Apple Pay 56 9.35%
VISA 41 6.84%
Amazon Pay 26 4.34%
Stripe Connect 25 4.17%
Google Pay 20 3.34%
PayPal Credit 18 3.01%

Shipping Carriers Distribution

DHL accounts for 25.4% of displayed detection occurrences (48 occurrences) , followed by UPS (22.8%) and USPS (12.7%) .

Base: 189 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 25.4%

48 occurrences

UPS 22.8%

43 occurrences

USPS 12.7%

24 occurrences

DPD 9.5%

18 occurrences

GLS 9.5%

18 occurrences

FedEx 7.9%

15 occurrences

9 occurrences

6 occurrences

4 occurrences

4 occurrences

Visual Distribution

Distribution of top 10 Dynamic Yield shipping carriers (June 2026)
Distribution of shipping carriers in Dynamic Yield e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 48 25.40%
UPS 43 22.75%
USPS 24 12.70%
DPD 18 9.52%
GLS 18 9.52%
FedEx 15 7.94%
Budbee 9 4.76%
Purolator 6 3.17%
Canada Post 4 2.12%
Postin 4 2.12%

Store Launch Timeline

Over the past 12 months, 52 new stores were launched in Dynamic Yield , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 3.8%

2 stores launched

2026-04 13.5%

7 stores launched

2026-03 11.5%

6 stores launched

2026-02 5.8%

3 stores launched

2026-01 5.8%

3 stores launched

2025-12 25.0%

13 stores launched

2025-11 1.9%

1 stores launched

2025-10 11.5%

6 stores launched

2025-09 3.8%

2 stores launched

2025-08 9.6%

5 stores launched

2025-07 5.8%

3 stores launched

2025-06 1.9%

1 stores launched

Monthly Trend

Monthly store launches in Dynamic Yield (June 2026)
Monthly store launches in Dynamic Yield over the past 12 months
Month Stores Launched Percentage
2026-05 2 3.85%
2026-04 7 13.46%
2026-03 6 11.54%
2026-02 3 5.77%
2026-01 3 5.77%
2025-12 13 25.00%
2025-11 1 1.92%
2025-10 6 11.54%
2025-09 2 3.85%
2025-08 5 9.62%
2025-07 3 5.77%
2025-06 1 1.92%

Active Stores by Launch Year

Currently, 816 active stores in Dynamic Yield are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.6%

21 active stores

2025 8.1%

66 active stores

2024 6.3%

51 active stores

2023 4.5%

37 active stores

2022 4.2%

34 active stores

2021 4.4%

36 active stores

2020 4.9%

40 active stores

2019 3.8%

31 active stores

2018 2.9%

24 active stores

2017 7.0%

57 active stores

2016 1.6%

13 active stores

2015 1.2%

10 active stores

2014 2.5%

20 active stores

2013 3.3%

27 active stores

2012 2.2%

18 active stores

Distribution by Launch Year

Active stores in Dynamic Yield by original launch year (June 2026)
Active stores in Dynamic Yield by launch year
Launch Year Active Stores Percentage
2026 21 2.57%
2025 66 8.09%
2024 51 6.25%
2023 37 4.53%
2022 34 4.17%
2021 36 4.41%
2020 40 4.90%
2019 31 3.80%
2018 24 2.94%
2017 57 6.99%
2016 13 1.59%
2015 10 1.23%
2014 20 2.45%
2013 27 3.31%
2012 18 2.21%

Social Media Usage

Facebook accounts for 22.7% of displayed detection occurrences (716 occurrences) , followed by Instagram (22.4%) and YouTube (17.2%) .

Base: 3,153 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 22.7%

716 occurrences

Instagram 22.4%

707 occurrences

YouTube 17.2%

542 occurrences

TikTok 10.4%

327 occurrences

Twitter 9.2%

290 occurrences

Pinterest 8.2%

260 occurrences

LinkedIn 6.1%

193 occurrences

X 2.7%

85 occurrences

WhatsApp 0.9%

28 occurrences

Vimeo 0.2%

5 occurrences

Visual Distribution

Distribution of social media platforms in Dynamic Yield (June 2026)
Distribution of social media platforms in Dynamic Yield e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 716 22.71%
Instagram 707 22.42%
YouTube 542 17.19%
TikTok 327 10.37%
Twitter 290 9.20%
Pinterest 260 8.25%
LinkedIn 193 6.12%
X 85 2.70%
WhatsApp 28 0.89%
Vimeo 5 0.16%

Geographic Distribution

United States stores with 25.0% (207 active verified stores) , followed by United Kingdom (10.4%) and Germany (8.3%) .

Base: 828 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

207 active verified stores

86 active verified stores

69 active verified stores

33 active verified stores

India 3.9%

32 active verified stores

28 active verified stores

22 active verified stores

Spain 2.5%

21 active verified stores

20 active verified stores

18 active verified stores

Visual Distribution

Geographic distribution of stores using Dynamic Yield (June 2026)
Geographic distribution of stores using Dynamic Yield
Country AI-Verified Store Count Market Share
United States 207 25.00%
United Kingdom 86 10.39%
Germany 69 8.33%
Canada 33 3.99%
India 32 3.86%
France 28 3.38%
Switzerland 22 2.66%
Spain 21 2.54%
Australia 20 2.42%
Austria 18 2.17%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 866 100.00%
Emails 275 31.76%
Phones 403 46.54%
Ecommerce platform 849 98.04%
Couriers 146 16.86%
Payment Providers 282 32.56%
Categories 791 91.34%
Social Media 770 88.91%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Dynamic Yield e-commerce landscape:

Analyze 828 verified e-commerce stores on Dynamic Yield - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Dynamic Yield e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Dynamic Yield e-commerce intelligence?

We track 828 verified Dynamic Yield e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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