Contentful Technology Adoption in E-commerce
Discover 1.9k verified e-commerce stores using Contentful. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.4k domains. 1.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.9k verified active stores out of 2.4k detected · 78.3% verification rate
E-commerce Platforms Distribution
Custom stores with 67.4% of stores with physical delivery (1,276 stores) , followed by Shopify (18.5%) and WooCommerce (5.3%) .
Base: 1,892 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,276 stores
350 stores
101 stores
65 stores
23 stores
21 stores
12 stores
10 stores
5 stores
5 stores
Visual Distribution
1,276 stores
350 stores
101 stores
65 stores
23 stores
21 stores
12 stores
10 stores
5 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1276 | 67.44% |
| Shopify | 350 | 18.50% |
| WooCommerce | 101 | 5.34% |
| Magento | 65 | 3.44% |
| BigCommerce | 23 | 1.22% |
| Salesforce Commerce Cloud | 21 | 1.11% |
| HCL Commerce | 12 | 0.63% |
| SAP Commerce Cloud | 10 | 0.53% |
| VTEX | 5 | 0.26% |
| Blaze | 5 | 0.26% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 52.8% share of detected Contentful e-commerce signals (1,276) , with Shopify at 17.5% and WooCommerce at 8.5% (June 2026) .
Base: 2,416 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,276 websites
422 websites
206 websites
70 websites
49 websites
24 websites
16 websites
25 websites
6 websites
17 websites
Visual Distribution
1,276 websites
422 websites
206 websites
70 websites
49 websites
24 websites
16 websites
25 websites
6 websites
17 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1276 | 52.81% |
| Shopify | 422 | 17.47% |
| WooCommerce | 206 | 8.53% |
| Magento | 70 | 2.90% |
| BigCommerce | 49 | 2.03% |
| Salesforce Commerce Cloud | 24 | 0.99% |
| HCL Commerce | 16 | 0.66% |
| SAP Commerce Cloud | 25 | 1.03% |
| VTEX | 6 | 0.25% |
| Blaze | 17 | 0.70% |
Categories Distribution
Clothing & Accessories stores with 21.4% of all stores (405 stores) , followed by Health & Beauty (13.3%) and Food & Beverages (12.6%) .
Base: 1,892 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
405 stores
252 stores
239 stores
131 stores
87 stores
84 stores
81 stores
70 stores
60 stores
52 stores
Visual Distribution
405 stores
252 stores
239 stores
131 stores
87 stores
84 stores
81 stores
70 stores
60 stores
52 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 405 | 21.41% |
| Health & Beauty | 252 | 13.32% |
| Food & Beverages | 239 | 12.63% |
| Home & Garden | 131 | 6.92% |
| Business & Industrial | 87 | 4.60% |
| Sporting Goods & Outdoor Gear | 84 | 4.44% |
| Electronics & Technology | 81 | 4.28% |
| Gifts & Special Occasions | 70 | 3.70% |
| Pets & Pet Supplies | 60 | 3.17% |
| Toys & Games | 52 | 2.75% |
Payment Providers Distribution
PayPal accounts for 23.2% of displayed detection occurrences (296 occurrences) , followed by Klarna (13.4%) and American Express (12.4%) .
Base: 1,278 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
296 occurrences
171 occurrences
158 occurrences
153 occurrences
152 occurrences
95 occurrences
90 occurrences
84 occurrences
50 occurrences
29 occurrences
Visual Distribution
296 occurrences
171 occurrences
158 occurrences
153 occurrences
152 occurrences
95 occurrences
90 occurrences
84 occurrences
50 occurrences
29 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 296 | 23.16% |
| Klarna | 171 | 13.38% |
| American Express | 158 | 12.36% |
| Apple Pay | 153 | 11.97% |
| MasterCard | 152 | 11.89% |
| VISA | 95 | 7.43% |
| Google Pay | 90 | 7.04% |
| Stripe Connect | 84 | 6.57% |
| Adyen | 50 | 3.91% |
| Bancontact | 29 | 2.27% |
Shipping Carriers Distribution
USPS accounts for 22.5% of displayed detection occurrences (155 occurrences) , followed by DHL (18.7%) and UPS (17.4%) .
Base: 690 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
155 occurrences
129 occurrences
120 occurrences
86 occurrences
76 occurrences
41 occurrences
30 occurrences
18 occurrences
18 occurrences
17 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 155 | 22.46% |
| DHL | 129 | 18.70% |
| UPS | 120 | 17.39% |
| FedEx | 86 | 12.46% |
| DPD | 76 | 11.01% |
| GLS | 41 | 5.94% |
| PostNL | 30 | 4.35% |
| Bpost | 18 | 2.61% |
| PostNord | 18 | 2.61% |
| Mondial Relay | 17 | 2.46% |
Store Launch Timeline
Over the past 12 months, 251 new stores were launched in Contentful , with the highest activity in 2026-05 (91 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
91 stores launched
48 stores launched
25 stores launched
9 stores launched
16 stores launched
10 stores launched
12 stores launched
11 stores launched
11 stores launched
6 stores launched
10 stores launched
2 stores launched
Monthly Trend
36.3% of last 12 months
19.1% of last 12 months
10.0% of last 12 months
3.6% of last 12 months
6.4% of last 12 months
4.0% of last 12 months
4.8% of last 12 months
4.4% of last 12 months
4.4% of last 12 months
2.4% of last 12 months
4.0% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 91 | 36.25% |
| 2026-04 | 48 | 19.12% |
| 2026-03 | 25 | 9.96% |
| 2026-02 | 9 | 3.59% |
| 2026-01 | 16 | 6.37% |
| 2025-12 | 10 | 3.98% |
| 2025-11 | 12 | 4.78% |
| 2025-10 | 11 | 4.38% |
| 2025-09 | 11 | 4.38% |
| 2025-08 | 6 | 2.39% |
| 2025-07 | 10 | 3.98% |
| 2025-06 | 2 | 0.80% |
Active Stores by Launch Year
Currently, 1,859 active stores in Contentful are tracked in our database , with the most stores launched in 2026 (203 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
203 active stores
125 active stores
131 active stores
107 active stores
64 active stores
101 active stores
94 active stores
88 active stores
69 active stores
91 active stores
44 active stores
30 active stores
46 active stores
63 active stores
48 active stores
Distribution by Launch Year
10.9% of tracked active stores
6.7% of tracked active stores
7.0% of tracked active stores
5.8% of tracked active stores
3.4% of tracked active stores
5.4% of tracked active stores
5.1% of tracked active stores
4.7% of tracked active stores
3.7% of tracked active stores
4.9% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
2.5% of tracked active stores
3.4% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 203 | 10.92% |
| 2025 | 125 | 6.72% |
| 2024 | 131 | 7.05% |
| 2023 | 107 | 5.76% |
| 2022 | 64 | 3.44% |
| 2021 | 101 | 5.43% |
| 2020 | 94 | 5.06% |
| 2019 | 88 | 4.73% |
| 2018 | 69 | 3.71% |
| 2017 | 91 | 4.90% |
| 2016 | 44 | 2.37% |
| 2015 | 30 | 1.61% |
| 2014 | 46 | 2.47% |
| 2013 | 63 | 3.39% |
| 2012 | 48 | 2.58% |
Geographic Distribution
United States stores with 19.4% (367 active verified stores) , followed by United Kingdom (6.2%) and Germany (4.9%) .
Base: 1,892 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
367 active verified stores
117 active verified stores
92 active verified stores
87 active verified stores
85 active verified stores
76 active verified stores
65 active verified stores
63 active verified stores
55 active verified stores
50 active verified stores
Visual Distribution
367 active verified stores
117 active verified stores
92 active verified stores
87 active verified stores
85 active verified stores
76 active verified stores
65 active verified stores
63 active verified stores
55 active verified stores
50 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 367 | 19.40% |
| United Kingdom | 117 | 6.18% |
| Germany | 92 | 4.86% |
| Canada | 87 | 4.60% |
| Netherlands | 85 | 4.49% |
| Denmark | 76 | 4.02% |
| Australia | 65 | 3.44% |
| France | 63 | 3.33% |
| Italy | 55 | 2.91% |
| Belgium | 50 | 2.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
HCL Commerce - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Furniture & Home Decor
Custom - Clothing & Accessories
Shopify
Shopify - Food & Beverages
Shopify - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4k | 100.00% |
| Emails | 901 | 37.29% |
| Phones | 985 | 40.77% |
| Ecommerce platform | 2.2k | 91.64% |
| Couriers | 574 | 23.76% |
| Payment Providers | 677 | 28.02% |
| Categories | 1.7k | 71.98% |
| Social Media | 2k | 81.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Contentful e-commerce landscape:
Analyze 1.9k verified e-commerce stores on Contentful - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Contentful e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Contentful e-commerce intelligence?
-
We track 1.9k verified Contentful e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 23.4% of displayed detection occurrences (1,495 occurrences) , followed by Facebook (22.9%) and YouTube (15.3%) .
Base: 6,393 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,495 occurrences
1,466 occurrences
977 occurrences
646 occurrences
595 occurrences
572 occurrences
458 occurrences
131 occurrences
37 occurrences
16 occurrences
Visual Distribution
1,495 occurrences
1,466 occurrences
977 occurrences
646 occurrences
595 occurrences
572 occurrences
458 occurrences
131 occurrences
37 occurrences
16 occurrences