Chosen Technology Adoption in E-commerce
Discover 83k verified e-commerce stores using Chosen. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 171.7k domains. 83k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
83k verified active stores out of 171.7k detected · 48.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 65.4% of stores with physical delivery (54,259 stores) , followed by Imweb (14.2%) and Custom (12.4%) .
Base: 82,953 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
54,259 stores
11,780 stores
10,287 stores
2,377 stores
1,970 stores
521 stores
309 stores
258 stores
159 stores
148 stores
Visual Distribution
54,259 stores
11,780 stores
10,287 stores
2,377 stores
1,970 stores
521 stores
309 stores
258 stores
159 stores
148 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 54259 | 65.41% |
| Imweb | 11780 | 14.20% |
| Custom | 10287 | 12.40% |
| VirtueMart | 2377 | 2.87% |
| OpenCart | 1970 | 2.37% |
| PrestaShop | 521 | 0.63% |
| HikaShop | 309 | 0.37% |
| 1C-Bitrix | 258 | 0.31% |
| Shopify | 159 | 0.19% |
| JoomShopping | 148 | 0.18% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 55.1% share of detected Chosen e-commerce signals (94,533) , with Imweb at 33.1% and Custom at 6.0% (June 2026) .
Base: 171,707 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
94,533 websites
56,862 websites
10,287 websites
3,333 websites
2,118 websites
589 websites
701 websites
839 websites
199 websites
207 websites
Visual Distribution
94,533 websites
56,862 websites
10,287 websites
3,333 websites
2,118 websites
589 websites
701 websites
839 websites
199 websites
207 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 94533 | 55.05% |
| Imweb | 56862 | 33.12% |
| Custom | 10287 | 5.99% |
| VirtueMart | 3333 | 1.94% |
| OpenCart | 2118 | 1.23% |
| PrestaShop | 589 | 0.34% |
| HikaShop | 701 | 0.41% |
| 1C-Bitrix | 839 | 0.49% |
| Shopify | 199 | 0.12% |
| JoomShopping | 207 | 0.12% |
Categories Distribution
Clothing & Accessories stores with 13.7% of all stores (11,335 stores) , followed by Health & Beauty (13.4%) and Food & Beverages (10.2%) .
Base: 82,953 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
11,335 stores
11,079 stores
8,456 stores
6,063 stores
5,289 stores
4,300 stores
4,156 stores
3,938 stores
3,681 stores
3,151 stores
Visual Distribution
11,335 stores
11,079 stores
8,456 stores
6,063 stores
5,289 stores
4,300 stores
4,156 stores
3,938 stores
3,681 stores
3,151 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 11335 | 13.66% |
| Health & Beauty | 11079 | 13.36% |
| Food & Beverages | 8456 | 10.19% |
| Home & Garden | 6063 | 7.31% |
| Electronics & Technology | 5289 | 6.38% |
| Sporting Goods & Outdoor Gear | 4300 | 5.18% |
| Tools & Hardware | 4156 | 5.01% |
| Business & Industrial | 3938 | 4.75% |
| Vehicles & Parts | 3681 | 4.44% |
| Jewelry & Watches | 3151 | 3.80% |
Payment Providers Distribution
PayPal accounts for 26.3% of displayed detection occurrences (6,491 occurrences) , followed by VISA (18.9%) and MasterCard (15.3%) .
Base: 24,692 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,491 occurrences
4,663 occurrences
3,788 occurrences
2,901 occurrences
2,407 occurrences
1,193 occurrences
1,085 occurrences
878 occurrences
794 occurrences
492 occurrences
Visual Distribution
6,491 occurrences
4,663 occurrences
3,788 occurrences
2,901 occurrences
2,407 occurrences
1,193 occurrences
1,085 occurrences
878 occurrences
794 occurrences
492 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 6491 | 26.29% |
| VISA | 4663 | 18.88% |
| MasterCard | 3788 | 15.34% |
| Stripe Connect | 2901 | 11.75% |
| American Express | 2407 | 9.75% |
| Klarna | 1193 | 4.83% |
| Apple Pay | 1085 | 4.39% |
| Google Pay | 878 | 3.56% |
| Bolt | 794 | 3.22% |
| JCB | 492 | 1.99% |
Shipping Carriers Distribution
UPS accounts for 22.0% of displayed detection occurrences (2,823 occurrences) , followed by DHL (18.3%) and DPD (12.3%) .
Base: 12,844 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,823 occurrences
2,347 occurrences
1,575 occurrences
1,223 occurrences
1,182 occurrences
1,097 occurrences
740 occurrences
694 occurrences
643 occurrences
520 occurrences
Visual Distribution
2,823 occurrences
2,347 occurrences
1,575 occurrences
1,223 occurrences
1,182 occurrences
1,097 occurrences
740 occurrences
694 occurrences
643 occurrences
520 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 2823 | 21.98% |
| DHL | 2347 | 18.27% |
| DPD | 1575 | 12.26% |
| GLS | 1223 | 9.52% |
| FedEx | 1182 | 9.20% |
| USPS | 1097 | 8.54% |
| Correios | 740 | 5.76% |
| Почта России | 694 | 5.40% |
| СДЭК | 643 | 5.01% |
| Royal Mail | 520 | 4.05% |
Store Launch Timeline
Over the past 12 months, 14,157 new stores were launched in Chosen , with the highest activity in 2026-05 (1,061 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,061 stores launched
1,224 stores launched
1,148 stores launched
1,073 stores launched
1,426 stores launched
1,171 stores launched
1,333 stores launched
1,199 stores launched
1,395 stores launched
1,210 stores launched
1,348 stores launched
569 stores launched
Monthly Trend
7.5% of last 12 months
8.6% of last 12 months
8.1% of last 12 months
7.6% of last 12 months
10.1% of last 12 months
8.3% of last 12 months
9.4% of last 12 months
8.5% of last 12 months
9.9% of last 12 months
8.5% of last 12 months
9.5% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1061 | 7.49% |
| 2026-04 | 1224 | 8.65% |
| 2026-03 | 1148 | 8.11% |
| 2026-02 | 1073 | 7.58% |
| 2026-01 | 1426 | 10.07% |
| 2025-12 | 1171 | 8.27% |
| 2025-11 | 1333 | 9.42% |
| 2025-10 | 1199 | 8.47% |
| 2025-09 | 1395 | 9.85% |
| 2025-08 | 1210 | 8.55% |
| 2025-07 | 1348 | 9.52% |
| 2025-06 | 569 | 4.02% |
Active Stores by Launch Year
Currently, 82,697 active stores in Chosen are tracked in our database , with the most stores launched in 2026 (6,014 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,014 active stores
12,963 active stores
8,095 active stores
5,975 active stores
5,173 active stores
6,241 active stores
6,106 active stores
4,250 active stores
4,328 active stores
3,608 active stores
2,010 active stores
1,743 active stores
1,841 active stores
2,301 active stores
1,512 active stores
Distribution by Launch Year
7.3% of tracked active stores
15.7% of tracked active stores
9.8% of tracked active stores
7.2% of tracked active stores
6.3% of tracked active stores
7.5% of tracked active stores
7.4% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
4.4% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6014 | 7.27% |
| 2025 | 12963 | 15.68% |
| 2024 | 8095 | 9.79% |
| 2023 | 5975 | 7.23% |
| 2022 | 5173 | 6.26% |
| 2021 | 6241 | 7.55% |
| 2020 | 6106 | 7.38% |
| 2019 | 4250 | 5.14% |
| 2018 | 4328 | 5.23% |
| 2017 | 3608 | 4.36% |
| 2016 | 2010 | 2.43% |
| 2015 | 1743 | 2.11% |
| 2014 | 1841 | 2.23% |
| 2013 | 2301 | 2.78% |
| 2012 | 1512 | 1.83% |
Geographic Distribution
South Korea stores with 19.3% (15,978 active verified stores) , followed by United States (7.6%) and India (4.6%) .
Base: 82,953 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,978 active verified stores
6,299 active verified stores
3,825 active verified stores
3,439 active verified stores
2,986 active verified stores
2,525 active verified stores
2,505 active verified stores
2,267 active verified stores
2,249 active verified stores
1,974 active verified stores
Visual Distribution
15,978 active verified stores
6,299 active verified stores
3,825 active verified stores
3,439 active verified stores
2,986 active verified stores
2,525 active verified stores
2,505 active verified stores
2,267 active verified stores
2,249 active verified stores
1,974 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 15978 | 19.26% |
| United States | 6299 | 7.59% |
| India | 3825 | 4.61% |
| Russia | 3439 | 4.15% |
| Vietnam | 2986 | 3.60% |
| Italy | 2525 | 3.04% |
| United Kingdom | 2505 | 3.02% |
| Brazil | 2267 | 2.73% |
| Spain | 2249 | 2.71% |
| France | 1974 | 2.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Arts & Entertainment
Imweb
WooCommerce - Jewelry & Watches
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Imweb - Toys & Games
Imweb - Toys & Games
Imweb
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 171.7k | 100.00% |
| Emails | 120.4k | 70.09% |
| Phones | 70.8k | 41.25% |
| Ecommerce platform | 171.4k | 99.84% |
| Couriers | 17.2k | 10.03% |
| Payment Providers | 23.5k | 13.70% |
| Categories | 80.4k | 46.79% |
| Social Media | 103.3k | 60.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Chosen e-commerce landscape:
Analyze 83k verified e-commerce stores on Chosen - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Chosen e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Chosen e-commerce intelligence?
-
We track 83k verified Chosen e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.5% of displayed detection occurrences (41,587 occurrences) , followed by Facebook (31.0%) and YouTube (11.7%) .
Base: 128,086 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
41,587 occurrences
39,677 occurrences
14,968 occurrences
8,934 occurrences
5,958 occurrences
5,180 occurrences
4,910 occurrences
4,196 occurrences
2,517 occurrences
159 occurrences
Visual Distribution
41,587 occurrences
39,677 occurrences
14,968 occurrences
8,934 occurrences
5,958 occurrences
5,180 occurrences
4,910 occurrences
4,196 occurrences
2,517 occurrences
159 occurrences