Cart Functionality Technology Adoption in E-commerce
Discover 5.8m verified e-commerce stores using Cart Functionality. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.5m domains. 5.8m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
5.8m verified active stores out of 7.5m detected · 77.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 36.9% of stores with physical delivery (1,971,486 stores) , followed by WooCommerce (28.5%) and Custom (18.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,971,486 stores
1,525,501 stores
1,003,946 stores
142,219 stores
116,503 stores
114,415 stores
93,365 stores
83,688 stores
71,547 stores
69,901 stores
Visual Distribution
1,971,486 stores
1,525,501 stores
1,003,946 stores
142,219 stores
116,503 stores
114,415 stores
93,365 stores
83,688 stores
71,547 stores
69,901 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1971486 | 36.89% |
| WooCommerce | 1525501 | 28.54% |
| Custom | 1003946 | 18.78% |
| Squarespace Commerce | 142219 | 2.66% |
| PrestaShop | 116503 | 2.18% |
| Cafe24 | 114415 | 2.14% |
| Nuvemshop | 93365 | 1.75% |
| 1C-Bitrix | 83688 | 1.57% |
| Magento | 71547 | 1.34% |
| OpenCart | 69901 | 1.31% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 30.2% share of all Cart Functionality e-commerce stores (2,110,248) , with WooCommerce at 33.3% and Custom at 14.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,110,248 stores
2,324,038 stores
1,003,946 stores
742,302 stores
122,698 stores
117,347 stores
94,386 stores
99,364 stores
82,072 stores
80,597 stores
Visual Distribution
2,110,248 stores
2,324,038 stores
1,003,946 stores
742,302 stores
122,698 stores
117,347 stores
94,386 stores
99,364 stores
82,072 stores
80,597 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2110248 | 30.22% |
| WooCommerce | 2324038 | 33.29% |
| Custom | 1003946 | 14.38% |
| Squarespace Commerce | 742302 | 10.63% |
| PrestaShop | 122698 | 1.76% |
| Cafe24 | 117347 | 1.68% |
| Nuvemshop | 94386 | 1.35% |
| 1C-Bitrix | 99364 | 1.42% |
| Magento | 82072 | 1.18% |
| OpenCart | 80597 | 1.15% |
Categories Distribution
Clothing & Accessories stores with 19.1% of all stores (952,852 stores) , followed by Health & Beauty (16.6%) and Food & Beverages (10.5%) .
Base: 4,991,529 AI-verified stores with physical delivery and detected product categories (86.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
952,852 stores
829,775 stores
525,426 stores
404,767 stores
329,162 stores
257,715 stores
255,845 stores
249,144 stores
212,591 stores
212,081 stores
Visual Distribution
952,852 stores
829,775 stores
525,426 stores
404,767 stores
329,162 stores
257,715 stores
255,845 stores
249,144 stores
212,591 stores
212,081 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 952852 | 19.09% |
| Health & Beauty | 829775 | 16.62% |
| Food & Beverages | 525426 | 10.53% |
| Sporting Goods & Outdoor Gear | 404767 | 8.11% |
| Home & Garden | 329162 | 6.59% |
| Arts & Entertainment | 257715 | 5.16% |
| Toys & Games | 255845 | 5.13% |
| Electronics & Technology | 249144 | 4.99% |
| Tools & Hardware | 212591 | 4.26% |
| Jewelry & Watches | 212081 | 4.25% |
Payment Providers Distribution
PayPal stores with 26.1% among AI-verified physical stores (486,702 stores) , followed by MasterCard (13.6%) and American Express (10.2%) .
Base: 1,194,010 AI-verified physical stores with detectable payment providers (15.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
486,702 stores
254,113 stores
190,060 stores
176,749 stores
137,867 stores
129,500 stores
119,893 stores
103,657 stores
60,575 stores
45,631 stores
Visual Distribution
486,702 stores
254,113 stores
190,060 stores
176,749 stores
137,867 stores
129,500 stores
119,893 stores
103,657 stores
60,575 stores
45,631 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 486702 | 26.08% |
| MasterCard | 254113 | 13.62% |
| American Express | 190060 | 10.19% |
| Stripe Connect | 176749 | 9.47% |
| Apple Pay | 137867 | 7.39% |
| Klarna | 129500 | 6.94% |
| VISA | 119893 | 6.43% |
| Google Pay | 103657 | 5.56% |
| JCB | 60575 | 3.25% |
| Boleto | 45631 | 2.45% |
Shipping Carriers Distribution
UPS stores with 18.1% among AI-verified physical stores (194,970 stores) , followed by DHL (16.4%) and USPS (12.4%) .
Base: 911,130 AI-verified physical stores with detectable shipping carriers (12.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
194,970 stores
176,645 stores
133,270 stores
105,712 stores
94,175 stores
62,439 stores
57,464 stores
49,785 stores
43,810 stores
36,675 stores
Visual Distribution
194,970 stores
176,645 stores
133,270 stores
105,712 stores
94,175 stores
62,439 stores
57,464 stores
49,785 stores
43,810 stores
36,675 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 194970 | 18.15% |
| DHL | 176645 | 16.44% |
| USPS | 133270 | 12.41% |
| FedEx | 105712 | 9.84% |
| DPD | 94175 | 8.77% |
| GLS | 62439 | 5.81% |
| СДЭК | 57464 | 5.35% |
| Почта России | 49785 | 4.63% |
| Correios | 43810 | 4.08% |
| Royal Mail | 36675 | 3.41% |
Store Launch Timeline
Over the past 12 months, 1,328,259 new stores were launched in Cart Functionality , with the highest activity in 2026-05 (180,862 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
180,862 stores launched
157,278 stores launched
135,547 stores launched
98,543 stores launched
113,993 stores launched
104,905 stores launched
100,936 stores launched
101,443 stores launched
99,951 stores launched
96,587 stores launched
98,219 stores launched
39,995 stores launched
Monthly Trend
13.6% of last 12 months
11.8% of last 12 months
10.2% of last 12 months
7.4% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
7.4% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 180862 | 13.62% |
| 2026-04 | 157278 | 11.84% |
| 2026-03 | 135547 | 10.20% |
| 2026-02 | 98543 | 7.42% |
| 2026-01 | 113993 | 8.58% |
| 2025-12 | 104905 | 7.90% |
| 2025-11 | 100936 | 7.60% |
| 2025-10 | 101443 | 7.64% |
| 2025-09 | 99951 | 7.52% |
| 2025-08 | 96587 | 7.27% |
| 2025-07 | 98219 | 7.39% |
| 2025-06 | 39995 | 3.01% |
Active Stores by Launch Year
Currently, 5,669,492 active stores in Cart Functionality are tracked in our database , with the most stores launched in 2026 (697,051 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
697,051 active stores
1,000,071 active stores
607,757 active stores
437,586 active stores
357,558 active stores
381,937 active stores
371,142 active stores
249,789 active stores
245,707 active stores
207,958 active stores
119,041 active stores
104,112 active stores
105,525 active stores
135,208 active stores
81,112 active stores
Distribution by Launch Year
12.3% of tracked active stores
17.6% of tracked active stores
10.7% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
6.7% of tracked active stores
6.5% of tracked active stores
4.4% of tracked active stores
4.3% of tracked active stores
3.7% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 697051 | 12.29% |
| 2025 | 1000071 | 17.64% |
| 2024 | 607757 | 10.72% |
| 2023 | 437586 | 7.72% |
| 2022 | 357558 | 6.31% |
| 2021 | 381937 | 6.74% |
| 2020 | 371142 | 6.55% |
| 2019 | 249789 | 4.41% |
| 2018 | 245707 | 4.33% |
| 2017 | 207958 | 3.67% |
| 2016 | 119041 | 2.10% |
| 2015 | 104112 | 1.84% |
| 2014 | 105525 | 1.86% |
| 2013 | 135208 | 2.38% |
| 2012 | 81112 | 1.43% |
Geographic Distribution
United States stores with 34.2% (1,387,032 AI-verified stores) , followed by United Kingdom (7.6%) and Russia (6.2%) .
Base: 4,055,481 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,387,032 AI-verified stores
306,474 AI-verified stores
251,955 AI-verified stores
225,020 AI-verified stores
216,635 AI-verified stores
175,921 AI-verified stores
160,711 AI-verified stores
155,480 AI-verified stores
149,811 AI-verified stores
131,848 AI-verified stores
Visual Distribution
1,387,032 AI-verified stores
306,474 AI-verified stores
251,955 AI-verified stores
225,020 AI-verified stores
216,635 AI-verified stores
175,921 AI-verified stores
160,711 AI-verified stores
155,480 AI-verified stores
149,811 AI-verified stores
131,848 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1387032 | 34.20% |
| United Kingdom | 306474 | 7.56% |
| Russia | 251955 | 6.21% |
| Germany | 225020 | 5.55% |
| India | 216635 | 5.34% |
| France | 175921 | 4.34% |
| Australia | 160711 | 3.96% |
| Canada | 155480 | 3.83% |
| Brazil | 149811 | 3.69% |
| Netherlands | 131848 | 3.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Toys & Games
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Shopify
Squarespace Commerce - Food & Beverages
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.5m | 100.00% |
| Emails | 3.5m | 46.84% |
| Phones | 2.4m | 32.34% |
| Ecommerce platform | 7.5m | 99.75% |
| Couriers | 911.1k | 12.17% |
| Payment Providers | 1.2m | 15.94% |
| Categories | 5.3m | 71.09% |
| Social Media | 4.6m | 61.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cart Functionality e-commerce landscape:
Analyze 5.8m verified e-commerce stores on Cart Functionality - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cart Functionality e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cart Functionality e-commerce intelligence?
-
We track 5.8m verified Cart Functionality e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 31.8% among stores with at least one detectable social profile (2,837,672 stores) , followed by Facebook (28.7%) and YouTube (10.4%) .
Base: 4,638,086 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,837,672 stores
2,556,608 stores
924,150 stores
687,111 stores
593,063 stores
494,735 stores
318,597 stores
245,236 stores
236,134 stores
21,332 stores
Visual Distribution
2,837,672 stores
2,556,608 stores
924,150 stores
687,111 stores
593,063 stores
494,735 stores
318,597 stores
245,236 stores
236,134 stores
21,332 stores