Cart Functionality Technology Adoption in E-commerce

Discover 7.0m verified e-commerce stores using Cart Functionality. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 9.0m domains. 7.0m verified as active stores with physical delivery.

· · Next full refresh: March 2026

7.0m verified active stores out of 9.0m detected · 77.2% verification rate

E-commerce Platforms Distribution

Shopify leads with 43.9% of stores with physical delivery (2,915,292 stores) , followed by WooCommerce (26.9%) and Custom (18.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 43.9%

2,915,292 stores

1,787,409 stores

Custom 18.0%

1,193,363 stores

141,708 stores

103,297 stores

89,536 stores

86,642 stores

83,236 stores

77,019 stores

35,939 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Cart Functionality
Platform Stores with Physical Delivery Percentage
Shopify 2915292 43.85%
WooCommerce 1787409 26.89%
Custom 1193363 17.95%
PrestaShop 141708 2.13%
1C-Bitrix 103297 1.55%
OpenCart 89536 1.35%
Magento 86642 1.30%
Squarespace Commerce 83236 1.25%
Nuvemshop 77019 1.16%
BigCommerce 35939 0.54%
Big Cartel 35653 0.54%
GoDaddy Online Store 31974 0.48%
Loja Integrada 23915 0.36%
Shopware 21711 0.33%
BASE 21352 0.32%

Categories Distribution

Clothing & Accessories leads with 26.6% of all stores (1,366,434 stores) , followed by Health & Beauty (17.2%) and Food & Beverages (8.9%) .

Base: 5,136,161 AI-verified stores with physical delivery and detected product categories (73.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.6%

1,366,434 stores

Health & Beauty 17.2%

883,556 stores

Food & Beverages 8.9%

458,203 stores

Electronics & Technology 8.3%

424,047 stores

Home & Garden 6.2%

318,157 stores

Jewelry & Watches 6.0%

310,179 stores

Furniture & Home Decor 4.6%

235,367 stores

Gifts & Special Occasions 3.4%

176,868 stores

Vehicles & Parts 3.3%

171,839 stores

Arts & Entertainment 3.3%

169,044 stores

Visual Distribution

Distribution of top 10 Cart Functionality store categories (February 2026)
Distribution of categories in Cart Functionality e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1366434 26.60%
Health & Beauty 883556 17.20%
Food & Beverages 458203 8.92%
Electronics & Technology 424047 8.26%
Home & Garden 318157 6.19%
Jewelry & Watches 310179 6.04%
Furniture & Home Decor 235367 4.58%
Gifts & Special Occasions 176868 3.44%
Vehicles & Parts 171839 3.35%
Arts & Entertainment 169044 3.29%
Sporting Goods & Outdoor Gear 165947 3.23%
Tools & Hardware 134988 2.63%
Pets & Pet Supplies 118707 2.31%
Business & Industrial 110497 2.15%
Toys & Games 92328 1.80%

Payment Providers Distribution

PayPal leads with 25.9% among AI-verified physical stores (674,481 stores) , followed by MasterCard (14.6%) and American Express (12.0%) .

Base: 1,609,625 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.9%

674,481 stores

379,612 stores

313,191 stores

248,361 stores

178,043 stores

177,864 stores

VISA 6.0%

155,032 stores

138,077 stores

JCB 3.5%

90,288 stores

Bolt 2.1%

54,309 stores

Visual Distribution

Distribution of top 10 Cart Functionality payment providers (February 2026)
Distribution of payment providers in Cart Functionality e-commerce stores
Payment Provider Store Count Market Share
PayPal 674481 25.90%
MasterCard 379612 14.57%
American Express 313191 12.02%
Stripe Connect 248361 9.54%
Apple Pay 178043 6.84%
Klarna 177864 6.83%
VISA 155032 5.95%
Google Pay 138077 5.30%
JCB 90288 3.47%
Bolt 54309 2.09%
Amazon Pay 47268 1.81%
Mercado Pago 45285 1.74%
Boleto 43017 1.65%
Bancontact 34440 1.32%
iDEAL 25367 0.97%

Shipping Carriers Distribution

UPS leads with 19.0% among AI-verified physical stores (304,096 stores) , followed by DHL (17.0%) and USPS (15.8%) .

Base: 1,304,569 AI-verified physical stores with detectable shipping carriers (14.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.0%

304,096 stores

DHL 17.0%

272,414 stores

USPS 15.8%

252,488 stores

FedEx 10.7%

171,006 stores

DPD 7.2%

114,804 stores

GLS 4.6%

73,648 stores

66,517 stores

59,747 stores

59,303 stores

56,825 stores

Visual Distribution

Distribution of top 10 Cart Functionality shipping carriers (February 2026)
Distribution of shipping carriers in Cart Functionality e-commerce stores
Shipping Carrier Store Count Market Share
UPS 304096 19.01%
DHL 272414 17.03%
USPS 252488 15.79%
FedEx 171006 10.69%
DPD 114804 7.18%
GLS 73648 4.61%
Royal Mail 66517 4.16%
Почта России 59747 3.74%
СДЭК 59303 3.71%
Correios 56825 3.55%
Australia Post 40793 2.55%
Hermes 34323 2.15%
PostNL 33129 2.07%
Colissimo 30185 1.89%
TNT 30013 1.88%

Store Launch Timeline

Over the past 12 months, 2,002,691 new stores were launched in Cart Functionality , with the highest activity in 2026-01 (173,390 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.7%

173,390 stores launched

2025-12 7.9%

159,069 stores launched

2025-11 8.5%

169,261 stores launched

2025-10 8.7%

173,732 stores launched

2025-09 8.7%

174,092 stores launched

2025-08 9.0%

180,856 stores launched

2025-07 9.8%

195,720 stores launched

2025-06 8.2%

163,815 stores launched

2025-05 9.1%

182,848 stores launched

2025-04 8.4%

169,064 stores launched

2025-03 8.3%

166,015 stores launched

2025-02 4.7%

94,829 stores launched

Monthly Trend

Monthly store launches in Cart Functionality (February 2026)
Monthly store launches in Cart Functionality over the past 12 months
Month Stores Launched Percentage
2026-01 173390 8.66%
2025-12 159069 7.94%
2025-11 169261 8.45%
2025-10 173732 8.67%
2025-09 174092 8.69%
2025-08 180856 9.03%
2025-07 195720 9.77%
2025-06 163815 8.18%
2025-05 182848 9.13%
2025-04 169064 8.44%
2025-03 166015 8.29%
2025-02 94829 4.74%

Active Stores by Launch Year

Currently, 6,851,155 active stores in Cart Functionality are tracked in our database , with the most stores launched in 2026 (173,894 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.5%

173,894 active stores

2025 28.6%

1,959,362 active stores

2024 11.8%

810,097 active stores

2023 8.0%

545,027 active stores

2022 6.3%

429,449 active stores

2021 6.6%

449,437 active stores

2020 6.3%

429,846 active stores

2019 4.2%

285,809 active stores

2018 4.1%

283,597 active stores

2017 3.4%

233,258 active stores

2016 2.0%

136,105 active stores

2015 1.7%

117,444 active stores

2014 1.8%

120,228 active stores

2013 2.3%

158,342 active stores

2012 1.3%

90,790 active stores

Distribution by Launch Year

Active stores in Cart Functionality by original launch year (February 2026)
Active stores in Cart Functionality by launch year
Launch Year Active Stores Percentage
2026 173894 2.54%
2025 1959362 28.60%
2024 810097 11.82%
2023 545027 7.96%
2022 429449 6.27%
2021 449437 6.56%
2020 429846 6.27%
2019 285809 4.17%
2018 283597 4.14%
2017 233258 3.40%
2016 136105 1.99%
2015 117444 1.71%
2014 120228 1.75%
2013 158342 2.31%
2012 90790 1.33%
2011 94229 1.38%
2010 76165 1.11%
2009 67528 0.99%
2008 54863 0.80%
2007 49935 0.73%
2006 36281 0.53%
2005 32160 0.47%
2004 41777 0.61%
2003 33617 0.49%
2002 29695 0.43%
2001 36410 0.53%
2000 26614 0.39%
1999 21154 0.31%
1998 14002 0.20%
1997 7578 0.11%
1996 5186 0.08%
1995 1276 0.02%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (3,242,181 stores) , followed by Facebook (28.2%) and YouTube (10.0%) .

Base: 5,158,491 stores with any detectable social profile (57.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

3,242,181 stores

Facebook 28.2%

2,890,516 stores

YouTube 10.0%

1,026,570 stores

TikTok 7.9%

811,942 stores

Twitter 7.1%

731,422 stores

Pinterest 5.9%

603,505 stores

LinkedIn 3.6%

373,942 stores

WhatsApp 2.8%

291,937 stores

X 2.4%

249,390 stores

Vimeo 0.2%

24,495 stores

Visual Distribution

Distribution of social media platforms in Cart Functionality (February 2026)
Distribution of social media platforms in Cart Functionality e-commerce stores
Social Platform Store Count Market Share
Instagram 3242181 31.64%
Facebook 2890516 28.21%
YouTube 1026570 10.02%
TikTok 811942 7.92%
Twitter 731422 7.14%
Pinterest 603505 5.89%
LinkedIn 373942 3.65%
WhatsApp 291937 2.85%
X 249390 2.43%
Vimeo 24495 0.24%

Geographic Distribution

United States leads with 32.8% (1,526,734 AI-verified stores) , followed by United Kingdom (7.9%) and Russia (6.3%) .

Base: 4,658,595 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,526,734 AI-verified stores

367,841 AI-verified stores

291,305 AI-verified stores

India 5.7%

265,780 AI-verified stores

245,552 AI-verified stores

210,297 AI-verified stores

188,327 AI-verified stores

185,361 AI-verified stores

181,400 AI-verified stores

147,223 AI-verified stores

Visual Distribution

Geographic distribution of stores using Cart Functionality (February 2026)
Geographic distribution of stores using Cart Functionality
Country AI-Verified Store Count Market Share
United States 1526734 32.77%
United Kingdom 367841 7.90%
Russia 291305 6.25%
India 265780 5.71%
Germany 245552 5.27%
France 210297 4.51%
Australia 188327 4.04%
Canada 185361 3.98%
Brazil 181400 3.89%
Netherlands 147223 3.16%
Iran 133404 2.86%
Italy 132082 2.84%
Japan 126157 2.71%
Spain 119191 2.56%
South Korea 118209 2.54%
Turkey 88696 1.90%
Pakistan 87189 1.87%
Poland 85613 1.84%
Vietnam 81082 1.74%
Ukraine 77152 1.66%

Dataset Coverage

Field Rows count Coverage
Website 9.0m 100.00%
Emails 4.7m 52.45%
Phones 1.6m 17.43%
Ecommerce platform 9.0m 99.60%
Couriers 1.3m 14.48%
Payment Providers 1.6m 17.86%
Categories 5.5m 61.17%
Social Media 5.2m 57.25%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Cart Functionality E-commerce Database?

Our database covers over 7.0m verified Cart Functionality e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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