Cart Functionality Technology Adoption in E-commerce
Discover 6.4m verified e-commerce stores using Cart Functionality. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.3m domains. 6.4m verified as active stores with physical delivery.
· · Next full refresh: May 2026
6.4m verified active stores out of 8.3m detected · 77.0% verification rate
E-commerce Platforms Distribution
Shopify leads with 38.0% of stores with physical delivery (2,244,449 stores) , followed by WooCommerce (28.7%) and Custom (18.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,244,449 stores
1,695,919 stores
1,075,528 stores
150,756 stores
126,583 stores
117,472 stores
100,337 stores
90,616 stores
80,576 stores
77,051 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2244449 | 37.95% |
| WooCommerce | 1695919 | 28.68% |
| Custom | 1075528 | 18.19% |
| Squarespace Commerce | 150756 | 2.55% |
| PrestaShop | 126583 | 2.14% |
| Cafe24 | 117472 | 1.99% |
| Nuvemshop | 100337 | 1.70% |
| 1C-Bitrix | 90616 | 1.53% |
| Magento | 80576 | 1.36% |
| OpenCart | 77051 | 1.30% |
| GoDaddy Online Store | 49769 | 0.84% |
| BigCommerce | 33941 | 0.57% |
| Big Cartel | 27424 | 0.46% |
| Shopware | 21681 | 0.37% |
| Loja Integrada | 21651 | 0.37% |
All Stores Distribution
Shopify holds 31.2% share of all Cart Functionality e-commerce stores (2,403,706) , with WooCommerce at 33.6% and Custom at 14.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,403,706 stores
2,586,701 stores
1,075,528 stores
781,273 stores
133,806 stores
120,575 stores
101,396 stores
108,444 stores
92,010 stores
89,248 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2403706 | 31.22% |
| WooCommerce | 2586701 | 33.59% |
| Custom | 1075528 | 13.97% |
| Squarespace Commerce | 781273 | 10.15% |
| PrestaShop | 133806 | 1.74% |
| Cafe24 | 120575 | 1.57% |
| Nuvemshop | 101396 | 1.32% |
| 1C-Bitrix | 108444 | 1.41% |
| Magento | 92010 | 1.19% |
| OpenCart | 89248 | 1.16% |
| GoDaddy Online Store | 94451 | 1.23% |
| BigCommerce | 37347 | 0.49% |
| Big Cartel | 30559 | 0.40% |
| Shopware | 22906 | 0.30% |
| Loja Integrada | 22237 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 19.4% of all stores (1,065,362 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (10.4%) .
Base: 5,492,727 AI-verified stores with physical delivery and detected product categories (86.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,065,362 stores
921,784 stores
571,558 stores
438,414 stores
356,825 stores
284,322 stores
280,788 stores
275,521 stores
234,219 stores
230,434 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1065362 | 19.40% |
| Health & Beauty | 921784 | 16.78% |
| Food & Beverages | 571558 | 10.41% |
| Sporting Goods & Outdoor Gear | 438414 | 7.98% |
| Home & Garden | 356825 | 6.50% |
| Electronics & Technology | 284322 | 5.18% |
| Toys & Games | 280788 | 5.11% |
| Arts & Entertainment | 275521 | 5.02% |
| Jewelry & Watches | 234219 | 4.26% |
| Tools & Hardware | 230434 | 4.20% |
| Gifts & Special Occasions | 229110 | 4.17% |
| Business & Industrial | 190085 | 3.46% |
| Vehicles & Parts | 173416 | 3.16% |
| Furniture & Home Decor | 163754 | 2.98% |
| Pets & Pet Supplies | 77135 | 1.40% |
Payment Providers Distribution
PayPal leads with 26.9% among AI-verified physical stores (519,320 stores) , followed by MasterCard (15.0%) and American Express (10.0%) .
Base: 1,262,826 AI-verified physical stores with detectable payment providers (15.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
519,320 stores
289,920 stores
193,923 stores
182,240 stores
129,961 stores
123,913 stores
118,719 stores
90,263 stores
69,156 stores
48,246 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 519320 | 26.90% |
| MasterCard | 289920 | 15.02% |
| American Express | 193923 | 10.05% |
| Stripe Connect | 182240 | 9.44% |
| Klarna | 129961 | 6.73% |
| VISA | 123913 | 6.42% |
| Apple Pay | 118719 | 6.15% |
| Google Pay | 90263 | 4.68% |
| JCB | 69156 | 3.58% |
| Boleto | 48246 | 2.50% |
| Bolt | 42491 | 2.20% |
| Mercado Pago | 39990 | 2.07% |
| Amazon Pay | 34217 | 1.77% |
| Bancontact | 26467 | 1.37% |
| SEPA | 21480 | 1.11% |
Shipping Carriers Distribution
UPS leads with 18.4% among AI-verified physical stores (212,985 stores) , followed by DHL (16.6%) and USPS (13.4%) .
Base: 968,913 AI-verified physical stores with detectable shipping carriers (11.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
212,985 stores
192,417 stores
155,158 stores
117,476 stores
94,794 stores
61,625 stores
59,590 stores
53,005 stores
45,999 stores
40,753 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 212985 | 18.41% |
| DHL | 192417 | 16.64% |
| USPS | 155158 | 13.41% |
| FedEx | 117476 | 10.16% |
| DPD | 94794 | 8.20% |
| GLS | 61625 | 5.33% |
| СДЭК | 59590 | 5.15% |
| Почта России | 53005 | 4.58% |
| Correios | 45999 | 3.98% |
| Royal Mail | 40753 | 3.52% |
| PostNL | 24881 | 2.15% |
| Colissimo | 24753 | 2.14% |
| Hermes | 24488 | 2.12% |
| TNT | 24482 | 2.12% |
| InPost | 24236 | 2.10% |
Store Launch Timeline
Over the past 12 months, 1,519,095 new stores were launched in Cart Functionality , with the highest activity in 2026-03 (179,676 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
179,676 stores launched
131,445 stores launched
159,085 stores launched
144,128 stores launched
132,433 stores launched
129,184 stores launched
125,370 stores launched
122,757 stores launched
121,785 stores launched
107,698 stores launched
108,592 stores launched
56,942 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 179676 | 11.83% |
| 2026-02 | 131445 | 8.65% |
| 2026-01 | 159085 | 10.47% |
| 2025-12 | 144128 | 9.49% |
| 2025-11 | 132433 | 8.72% |
| 2025-10 | 129184 | 8.50% |
| 2025-09 | 125370 | 8.25% |
| 2025-08 | 122757 | 8.08% |
| 2025-07 | 121785 | 8.02% |
| 2025-06 | 107698 | 7.09% |
| 2025-05 | 108592 | 7.15% |
| 2025-04 | 56942 | 3.75% |
Active Stores by Launch Year
Currently, 6,267,730 active stores in Cart Functionality are tracked in our database , with the most stores launched in 2026 (472,553 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
472,553 active stores
1,321,768 active stores
719,985 active stores
507,478 active stores
407,813 active stores
429,738 active stores
415,190 active stores
279,594 active stores
272,774 active stores
228,771 active stores
130,441 active stores
113,887 active stores
116,314 active stores
149,747 active stores
88,670 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 472553 | 7.54% |
| 2025 | 1321768 | 21.09% |
| 2024 | 719985 | 11.49% |
| 2023 | 507478 | 8.10% |
| 2022 | 407813 | 6.51% |
| 2021 | 429738 | 6.86% |
| 2020 | 415190 | 6.62% |
| 2019 | 279594 | 4.46% |
| 2018 | 272774 | 4.35% |
| 2017 | 228771 | 3.65% |
| 2016 | 130441 | 2.08% |
| 2015 | 113887 | 1.82% |
| 2014 | 116314 | 1.86% |
| 2013 | 149747 | 2.39% |
| 2012 | 88670 | 1.41% |
| 2011 | 89155 | 1.42% |
| 2010 | 74009 | 1.18% |
| 2009 | 66277 | 1.06% |
| 2008 | 53868 | 0.86% |
| 2007 | 48882 | 0.78% |
| 2006 | 35844 | 0.57% |
| 2005 | 31985 | 0.51% |
| 2004 | 40271 | 0.64% |
| 2003 | 32986 | 0.53% |
| 2002 | 29358 | 0.47% |
| 2001 | 35355 | 0.56% |
| 2000 | 26612 | 0.42% |
| 1999 | 20822 | 0.33% |
| 1998 | 13717 | 0.22% |
| 1997 | 7559 | 0.12% |
| 1996 | 5064 | 0.08% |
| 1995 | 1243 | 0.02% |
Geographic Distribution
United States leads with 34.8% (1,582,622 AI-verified stores) , followed by United Kingdom (7.4%) and Russia (6.3%) .
Base: 4,547,781 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,582,622 AI-verified stores
337,550 AI-verified stores
285,935 AI-verified stores
243,099 AI-verified stores
239,038 AI-verified stores
196,192 AI-verified stores
175,896 AI-verified stores
171,841 AI-verified stores
171,494 AI-verified stores
142,940 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1582622 | 34.80% |
| United Kingdom | 337550 | 7.42% |
| Russia | 285935 | 6.29% |
| Germany | 243099 | 5.35% |
| India | 239038 | 5.26% |
| France | 196192 | 4.31% |
| Australia | 175896 | 3.87% |
| Canada | 171841 | 3.78% |
| Brazil | 171494 | 3.77% |
| Netherlands | 142940 | 3.14% |
| Italy | 131097 | 2.88% |
| Japan | 129980 | 2.86% |
| South Korea | 123659 | 2.72% |
| Spain | 120450 | 2.65% |
| Iran | 103121 | 2.27% |
| Turkey | 88907 | 1.95% |
| Vietnam | 84644 | 1.86% |
| Poland | 79780 | 1.75% |
| Ukraine | 76106 | 1.67% |
| Pakistan | 63430 | 1.39% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Mercado Shops
Custom - Toys & Games
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Nuvemshop - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.3m | 100.00% |
| Emails | 3.9m | 46.94% |
| Phones | 1.5m | 17.92% |
| Ecommerce platform | 8.3m | 99.76% |
| Couriers | 968.9k | 11.71% |
| Payment Providers | 1.3m | 15.27% |
| Categories | 5.9m | 70.78% |
| Social Media | 5.1m | 61.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cart Functionality e-commerce landscape:
Analyze 6.4m verified e-commerce stores on Cart Functionality - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cart Functionality e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cart Functionality e-commerce intelligence?
-
We track 6.4m verified Cart Functionality e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (3,106,215 stores) , followed by Facebook (28.5%) and YouTube (10.3%) .
Base: 5,075,928 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,106,215 stores
2,791,782 stores
1,007,127 stores
743,996 stores
680,839 stores
560,875 stores
358,765 stores
277,845 stores
257,177 stores
23,185 stores
Visual Distribution