Cart Functionality Technology Adoption in E-commerce
Discover 6.1m verified e-commerce stores using Cart Functionality. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9m domains. 6.1m verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.1m verified active stores out of 7.9m detected · 76.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 40.0% of stores with physical delivery (2,265,926 stores) , followed by WooCommerce (27.1%) and Custom (17.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,265,926 stores
1,536,023 stores
1,008,275 stores
152,244 stores
119,865 stores
113,299 stores
94,665 stores
82,013 stores
76,063 stores
71,464 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2265926 | 39.97% |
| WooCommerce | 1536023 | 27.10% |
| Custom | 1008275 | 17.79% |
| Squarespace Commerce | 152244 | 2.69% |
| PrestaShop | 119865 | 2.11% |
| Cafe24 | 113299 | 2.00% |
| Nuvemshop | 94665 | 1.67% |
| 1C-Bitrix | 82013 | 1.45% |
| Magento | 76063 | 1.34% |
| OpenCart | 71464 | 1.26% |
| GoDaddy Online Store | 50479 | 0.89% |
| BigCommerce | 33926 | 0.60% |
| Big Cartel | 23240 | 0.41% |
| Shopware | 20591 | 0.36% |
| BASE | 20469 | 0.36% |
All Stores Distribution
Shopify holds 32.8% share of all Cart Functionality e-commerce stores (2,426,558) , with WooCommerce at 32.0% and Custom at 13.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,426,558 stores
2,368,964 stores
1,008,275 stores
782,537 stores
126,319 stores
116,300 stores
95,696 stores
97,757 stores
86,231 stores
82,318 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2426558 | 32.81% |
| WooCommerce | 2368964 | 32.03% |
| Custom | 1008275 | 13.63% |
| Squarespace Commerce | 782537 | 10.58% |
| PrestaShop | 126319 | 1.71% |
| Cafe24 | 116300 | 1.57% |
| Nuvemshop | 95696 | 1.29% |
| 1C-Bitrix | 97757 | 1.32% |
| Magento | 86231 | 1.17% |
| OpenCart | 82318 | 1.11% |
| GoDaddy Online Store | 95586 | 1.29% |
| BigCommerce | 37331 | 0.50% |
| Big Cartel | 26763 | 0.36% |
| Shopware | 21619 | 0.29% |
| BASE | 23671 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 19.6% of all stores (1,027,386 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (10.4%) .
Base: 5,235,941 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,027,386 stores
886,419 stores
546,757 stores
421,739 stores
333,562 stores
269,751 stores
265,433 stores
264,227 stores
224,219 stores
222,216 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1027386 | 19.62% |
| Health & Beauty | 886419 | 16.93% |
| Food & Beverages | 546757 | 10.44% |
| Sporting Goods & Outdoor Gear | 421739 | 8.05% |
| Home & Garden | 333562 | 6.37% |
| Toys & Games | 269751 | 5.15% |
| Arts & Entertainment | 265433 | 5.07% |
| Electronics & Technology | 264227 | 5.05% |
| Jewelry & Watches | 224219 | 4.28% |
| Gifts & Special Occasions | 222216 | 4.24% |
| Tools & Hardware | 212079 | 4.05% |
| Business & Industrial | 177705 | 3.39% |
| Vehicles & Parts | 159128 | 3.04% |
| Furniture & Home Decor | 151834 | 2.90% |
| Pets & Pet Supplies | 73486 | 1.40% |
Payment Providers Distribution
PayPal leads with 26.0% among AI-verified physical stores (627,781 stores) , followed by MasterCard (14.2%) and American Express (11.6%) .
Base: 1,463,600 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
627,781 stores
342,343 stores
279,425 stores
227,887 stores
171,030 stores
167,969 stores
143,127 stores
133,270 stores
78,037 stores
50,574 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 627781 | 26.03% |
| MasterCard | 342343 | 14.19% |
| American Express | 279425 | 11.59% |
| Stripe Connect | 227887 | 9.45% |
| Apple Pay | 171030 | 7.09% |
| Klarna | 167969 | 6.96% |
| VISA | 143127 | 5.93% |
| Google Pay | 133270 | 5.53% |
| JCB | 78037 | 3.24% |
| Bolt | 50574 | 2.10% |
| Amazon Pay | 45755 | 1.90% |
| Boleto | 43181 | 1.79% |
| Mercado Pago | 42643 | 1.77% |
| Bancontact | 32962 | 1.37% |
| SEPA | 25744 | 1.07% |
Shipping Carriers Distribution
UPS leads with 19.4% among AI-verified physical stores (294,473 stores) , followed by DHL (17.0%) and USPS (16.0%) .
Base: 1,215,219 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
294,473 stores
257,290 stores
242,305 stores
163,637 stores
112,228 stores
72,625 stores
65,290 stores
54,954 stores
48,671 stores
44,168 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 294473 | 19.41% |
| DHL | 257290 | 16.96% |
| USPS | 242305 | 15.98% |
| FedEx | 163637 | 10.79% |
| DPD | 112228 | 7.40% |
| GLS | 72625 | 4.79% |
| Royal Mail | 65290 | 4.30% |
| СДЭК | 54954 | 3.62% |
| Почта России | 48671 | 3.21% |
| Correios | 44168 | 2.91% |
| Australia Post | 39521 | 2.61% |
| Colissimo | 32953 | 2.17% |
| PostNL | 31228 | 2.06% |
| Hermes | 29783 | 1.96% |
| TNT | 27639 | 1.82% |
Store Launch Timeline
Over the past 12 months, 1,406,284 new stores were launched in Cart Functionality , with the highest activity in 2026-02 (140,656 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
140,656 stores launched
167,193 stores launched
149,517 stores launched
134,687 stores launched
130,161 stores launched
123,824 stores launched
121,889 stores launched
119,577 stores launched
105,795 stores launched
105,298 stores launched
101,995 stores launched
5,692 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 140656 | 10.00% |
| 2026-01 | 167193 | 11.89% |
| 2025-12 | 149517 | 10.63% |
| 2025-11 | 134687 | 9.58% |
| 2025-10 | 130161 | 9.26% |
| 2025-09 | 123824 | 8.81% |
| 2025-08 | 121889 | 8.67% |
| 2025-07 | 119577 | 8.50% |
| 2025-06 | 105795 | 7.52% |
| 2025-05 | 105298 | 7.49% |
| 2025-04 | 101995 | 7.25% |
| 2025-03 | 5692 | 0.40% |
Active Stores by Launch Year
Currently, 5,964,115 active stores in Cart Functionality are tracked in our database , with the most stores launched in 2026 (309,287 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
309,287 active stores
1,321,583 active stores
703,152 active stores
493,758 active stores
396,387 active stores
417,614 active stores
404,286 active stores
267,609 active stores
263,849 active stores
220,783 active stores
124,835 active stores
108,971 active stores
111,796 active stores
144,223 active stores
84,963 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 309287 | 5.19% |
| 2025 | 1321583 | 22.16% |
| 2024 | 703152 | 11.79% |
| 2023 | 493758 | 8.28% |
| 2022 | 396387 | 6.65% |
| 2021 | 417614 | 7.00% |
| 2020 | 404286 | 6.78% |
| 2019 | 267609 | 4.49% |
| 2018 | 263849 | 4.42% |
| 2017 | 220783 | 3.70% |
| 2016 | 124835 | 2.09% |
| 2015 | 108971 | 1.83% |
| 2014 | 111796 | 1.87% |
| 2013 | 144223 | 2.42% |
| 2012 | 84963 | 1.42% |
| 2011 | 85986 | 1.44% |
| 2010 | 71109 | 1.19% |
| 2009 | 63683 | 1.07% |
| 2008 | 51759 | 0.87% |
| 2007 | 47026 | 0.79% |
| 2006 | 34425 | 0.58% |
| 2005 | 30826 | 0.52% |
| 2004 | 39027 | 0.65% |
| 2003 | 31806 | 0.53% |
| 2002 | 28341 | 0.48% |
| 2001 | 34244 | 0.57% |
| 2000 | 25738 | 0.43% |
| 1999 | 20175 | 0.34% |
| 1998 | 13345 | 0.22% |
| 1997 | 7364 | 0.12% |
| 1996 | 4939 | 0.08% |
| 1995 | 1226 | 0.02% |
Geographic Distribution
United States leads with 35.9% (1,561,000 AI-verified stores) , followed by United Kingdom (7.6%) and Russia (5.9%) .
Base: 4,348,844 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,561,000 AI-verified stores
332,150 AI-verified stores
258,279 AI-verified stores
234,360 AI-verified stores
230,898 AI-verified stores
189,319 AI-verified stores
172,978 AI-verified stores
169,414 AI-verified stores
141,348 AI-verified stores
139,522 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1561000 | 35.89% |
| United Kingdom | 332150 | 7.64% |
| Russia | 258279 | 5.94% |
| Germany | 234360 | 5.39% |
| India | 230898 | 5.31% |
| France | 189319 | 4.35% |
| Australia | 172978 | 3.98% |
| Canada | 169414 | 3.90% |
| Brazil | 141348 | 3.25% |
| Netherlands | 139522 | 3.21% |
| Italy | 126928 | 2.92% |
| Japan | 126629 | 2.91% |
| South Korea | 118281 | 2.72% |
| Spain | 115176 | 2.65% |
| Turkey | 84426 | 1.94% |
| Poland | 76265 | 1.75% |
| Vietnam | 76200 | 1.75% |
| Ukraine | 73344 | 1.69% |
| Pakistan | 63882 | 1.47% |
| Mexico | 58445 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Mercado Shops
Custom - Gifts & Special Occasions
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9m | 100.00% |
| Emails | 4.4m | 55.15% |
| Phones | 1.4m | 17.85% |
| Ecommerce platform | 7.9m | 99.76% |
| Couriers | 1.2m | 15.39% |
| Payment Providers | 1.5m | 18.54% |
| Categories | 5.6m | 70.66% |
| Social Media | 4.9m | 61.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cart Functionality e-commerce landscape:
Analyze 6.1m verified e-commerce stores on Cart Functionality - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cart Functionality e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cart Functionality e-commerce intelligence?
-
We track 6.1m verified Cart Functionality e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.8% among stores with at least one detectable social profile (2,994,453 stores) , followed by Facebook (28.6%) and YouTube (10.3%) .
Base: 4,883,037 stores with any detectable social profile (61.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,994,453 stores
2,691,910 stores
972,175 stores
731,869 stores
655,123 stores
532,734 stores
332,397 stores
239,700 stores
237,339 stores
22,830 stores
Visual Distribution