Blogger Technology Adoption in E-commerce

Discover 104.0k e-commerce stores using Blogger. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.6% of stores with physical delivery (103,510 stores) , followed by HCL Commerce (0.2%) and WooCommerce (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.6%

103,510 stores

228 stores

72 stores

52 stores

Ecwid 0.0%

47 stores

15 stores

9 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Blogger
Platform Stores with Physical Delivery Percentage
Custom 103510 99.57%
HCL Commerce 228 0.22%
WooCommerce 72 0.07%
BigCommerce 52 0.05%
Ecwid 47 0.05%
SAP Commerce Cloud 15 0.01%
Magento 9 0.01%
Volusion 7 0.01%
Sellfy 6 0.01%
SAP Commerce Cloud, HCL Commerce 3 0.00%
Yahoo! Ecommerce 2 0.00%
BigCommerce, SAP Commerce Cloud 2 0.00%
Gumroad 2 0.00%
PrestaShop 2 0.00%
StoreHippo 1 0.00%

All Stores Distribution

Custom holds 97.6% share of all Blogger e-commerce stores (103,510) , with HCL Commerce at 1.2% and WooCommerce at 0.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 97.6%

103,510 stores

1,280 stores

200 stores

281 stores

Ecwid 0.3%

295 stores

83 stores

154 stores

32 stores

61 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Blogger
Platform Total Stores Percentage
Custom 103510 97.62%
HCL Commerce 1280 1.21%
WooCommerce 200 0.19%
BigCommerce 281 0.27%
Ecwid 295 0.28%
SAP Commerce Cloud 83 0.08%
Magento 154 0.15%
Volusion 32 0.03%
Sellfy 61 0.06%
SAP Commerce Cloud, HCL Commerce 4 0.00%
Yahoo! Ecommerce 2 0.00%
BigCommerce, SAP Commerce Cloud 2 0.00%
Gumroad 115 0.11%
PrestaShop 15 0.01%
StoreHippo 3 0.00%

Categories Distribution

Health & Beauty leads with 21.9% of all stores (17,787 stores) , followed by Clothing & Accessories (14.6%) and Electronics & Technology (12.1%) .

Top 10 Categories

Health & Beauty 21.9%

17,787 stores

Clothing & Accessories 14.6%

11,835 stores

Electronics & Technology 12.1%

9,824 stores

Food & Beverages 10.5%

8,481 stores

Arts & Entertainment 8.9%

7,249 stores

Books & Media 4.9%

3,946 stores

Home & Garden 4.5%

3,617 stores

Vehicles & Parts 4.1%

3,320 stores

Gifts & Special Occasions 3.4%

2,725 stores

Furniture & Home Decor 3.1%

2,522 stores

Visual Distribution

Distribution of top 10 Blogger store categories (December 2025)
Distribution of categories in Blogger e-commerce stores
Category Number of Stores Percentage
Health & Beauty 17787 21.93%
Clothing & Accessories 11835 14.59%
Electronics & Technology 9824 12.11%
Food & Beverages 8481 10.46%
Arts & Entertainment 7249 8.94%
Books & Media 3946 4.87%
Home & Garden 3617 4.46%
Vehicles & Parts 3320 4.09%
Gifts & Special Occasions 2725 3.36%
Furniture & Home Decor 2522 3.11%
Jewelry & Watches 2403 2.96%
Sporting Goods & Outdoor Gear 2052 2.53%
Pets & Pet Supplies 1908 2.35%
Toys & Games 1780 2.20%
Business & Industrial 1644 2.03%

Payment Providers Distribution

PayPal leads with 27.3% among AI-verified physical stores (2,545 stores) , followed by Stripe Connect (16.4%) and Bolt (16.4%) .

Base: 20,403 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.3%

2,545 stores

1,533 stores

Bolt 16.4%

1,529 stores

Paytm 6.3%

584 stores

548 stores

497 stores

481 stores

Mada 4.3%

399 stores

VISA 3.2%

301 stores

283 stores

Visual Distribution

Distribution of top 10 Blogger payment providers (December 2025)
Distribution of payment providers in Blogger e-commerce stores
Payment Provider Store Count Market Share
PayPal 2545 27.31%
Stripe Connect 1533 16.45%
Bolt 1529 16.41%
Paytm 584 6.27%
BitCoin 548 5.88%
Paddle 497 5.33%
MasterCard 481 5.16%
Mada 399 4.28%
VISA 301 3.23%
American Express 283 3.04%
Koin 152 1.63%
Mollie 139 1.49%
JCB 132 1.42%
Swish 100 1.07%
Apple Pay 97 1.04%

Shipping Carriers Distribution

UPS leads with 16.5% among AI-verified physical stores (1,610 stores) , followed by JNE (15.4%) and Hermes (11.4%) .

Base: 21,140 AI-verified physical stores with detectable shipping carriers (17.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.5%

1,610 stores

JNE 15.4%

1,496 stores

Hermes 11.4%

1,109 stores

DHL 8.5%

829 stores

Estes 6.7%

654 stores

651 stores

FedEx 6.4%

623 stores

TNT 6.0%

579 stores

USPS 5.5%

534 stores

DPD 3.5%

343 stores

Visual Distribution

Distribution of top 10 Blogger shipping carriers (December 2025)
Distribution of shipping carriers in Blogger e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1610 16.55%
JNE 1496 15.38%
Hermes 1109 11.40%
DHL 829 8.52%
Estes 654 6.72%
Speedy 651 6.69%
FedEx 623 6.40%
TNT 579 5.95%
USPS 534 5.49%
DPD 343 3.53%
GLS 339 3.48%
Yamato Japan 269 2.76%
Pos Indonesia 255 2.62%
Magyar Posta 220 2.26%
Royal Mail 218 2.24%

Store Launch Timeline

Over the past 12 months, 3,139 new stores were launched in Blogger , with the highest activity in 2025-11 (208 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.6%

208 stores launched

2025-10 5.4%

168 stores launched

2025-09 5.4%

169 stores launched

2025-08 5.6%

176 stores launched

2025-07 6.2%

195 stores launched

2025-06 8.0%

252 stores launched

2025-05 6.6%

207 stores launched

2025-04 11.4%

357 stores launched

2025-03 16.0%

501 stores launched

2025-02 8.2%

258 stores launched

2025-01 11.2%

352 stores launched

2024-12 9.4%

296 stores launched

Monthly Trend

Monthly store launches in Blogger (December 2025)
Monthly store launches in Blogger over the past 12 months
Month Stores Launched Percentage
2025-11 208 6.63%
2025-10 168 5.35%
2025-09 169 5.38%
2025-08 176 5.61%
2025-07 195 6.21%
2025-06 252 8.03%
2025-05 207 6.59%
2025-04 357 11.37%
2025-03 501 15.96%
2025-02 258 8.22%
2025-01 352 11.21%
2024-12 296 9.43%

Active Stores by Launch Year

Currently, 54,052 active stores in Blogger are tracked in our database , with the most stores launched in 2025 (2,844 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.3%

2,844 active stores

2024 3.3%

1,769 active stores

2023 9.7%

5,229 active stores

2022 3.0%

1,613 active stores

2021 4.8%

2,620 active stores

2020 5.9%

3,178 active stores

2019 6.7%

3,646 active stores

2018 8.1%

4,367 active stores

2017 8.3%

4,486 active stores

2016 4.8%

2,590 active stores

2015 4.0%

2,141 active stores

2014 3.5%

1,876 active stores

2013 13.8%

7,478 active stores

2012 5.3%

2,850 active stores

2011 5.7%

3,076 active stores

Distribution by Launch Year

Active stores in Blogger by original launch year (December 2025)
Active stores in Blogger by launch year
Launch Year Active Stores Percentage
2025 2844 5.26%
2024 1769 3.27%
2023 5229 9.67%
2022 1613 2.98%
2021 2620 4.85%
2020 3178 5.88%
2019 3646 6.75%
2018 4367 8.08%
2017 4486 8.30%
2016 2590 4.79%
2015 2141 3.96%
2014 1876 3.47%
2013 7478 13.83%
2012 2850 5.27%
2011 3076 5.69%
2010 1482 2.74%
2009 1158 2.14%
2008 772 1.43%
2007 530 0.98%
2006 144 0.27%
2005 76 0.14%
2004 43 0.08%
2003 32 0.06%
2002 18 0.03%
2001 12 0.02%
2000 9 0.02%
1999 8 0.01%
1998 1 0.00%
1997 1 0.00%
1996 1 0.00%
1995 2 0.00%

Social Media Usage

Facebook leads with 33.1% among stores with at least one detectable social profile (32,591 stores) , followed by Twitter (20.0%) and YouTube (14.8%) .

Base: 48,269 stores with any detectable social profile (40.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.1%

32,591 stores

Twitter 20.0%

19,672 stores

YouTube 14.8%

14,538 stores

Instagram 14.6%

14,393 stores

Pinterest 8.5%

8,328 stores

LinkedIn 4.5%

4,470 stores

WhatsApp 2.5%

2,496 stores

TikTok 0.8%

782 stores

Vimeo 0.6%

611 stores

Reddit 0.5%

478 stores

Visual Distribution

Distribution of social media platforms in Blogger (December 2025)
Distribution of social media platforms in Blogger e-commerce stores
Social Platform Store Count Market Share
Facebook 32591 33.13%
Twitter 19672 20.00%
YouTube 14538 14.78%
Instagram 14393 14.63%
Pinterest 8328 8.47%
LinkedIn 4470 4.54%
WhatsApp 2496 2.54%
TikTok 782 0.80%
Vimeo 611 0.62%
Reddit 478 0.49%

Geographic Distribution

United States leads with 26.8% (20,363 AI-verified stores) , followed by Indonesia (20.1%) and India (10.8%) .

Base: 75,955 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

20,363 AI-verified stores

15,303 AI-verified stores

India 10.8%

8,216 AI-verified stores

4,460 AI-verified stores

Spain 5.0%

3,828 AI-verified stores

3,323 AI-verified stores

2,648 AI-verified stores

2,268 AI-verified stores

China 2.7%

2,024 AI-verified stores

1,930 AI-verified stores

Visual Distribution

Geographic distribution of stores using Blogger (December 2025)
Geographic distribution of stores using Blogger
Country AI-Verified Store Count Market Share
United States 20363 26.81%
Indonesia 15303 20.15%
India 8216 10.82%
Vietnam 4460 5.87%
Spain 3828 5.04%
United Kingdom 3323 4.37%
Turkey 2648 3.49%
Brazil 2268 2.99%
China 2024 2.66%
Bangladesh 1930 2.54%
Japan 1648 2.17%
Poland 1345 1.77%
France 1310 1.72%
Italy 1277 1.68%
Argentina 1206 1.59%
Malaysia 1096 1.44%
Canada 986 1.30%
Thailand 941 1.24%
Australia 931 1.23%
Pakistan 852 1.12%

Dataset Coverage

Field Rows count Coverage
Website 118.0k 100.00%
Emails 35.7k 30.28%
Phones 10.1k 8.55%
Ecommerce platform 106.3k 90.06%
Couriers 21.1k 17.92%
Payment Providers 20.4k 17.29%
Categories 92.5k 78.37%
Social Media 48.3k 40.91%

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Frequently Asked Questions

What data is included in the Blogger E-commerce Database?

Our database covers over 104.0k Blogger physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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