Bazaarvoice Reviews Technology Adoption in E-commerce

Discover 2.6k verified e-commerce stores using Bazaarvoice Reviews. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 4.3k domains. 2.6k verified as active stores with physical delivery.

Verified stores
2.6k
active stores with physical delivery
Top country
United States
770 verified stores
Top payment signal
PayPal
238 detection occurrences
Top carrier signal
UPS
192 detection occurrences
Top category
Home & Garden
468 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2.6k verified active stores out of 4.3k detected · 59.8% verification rate

E-commerce Platforms Distribution

Magento stores with 43.4% of stores with physical delivery (1,115 stores) , followed by Shopify (17.9%) and Custom (14.3%) .

Base: 2,570 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Magento 43.4%

1,115 stores

Shopify 17.9%

461 stores

Custom 14.3%

368 stores

126 stores

101 stores

21 stores

10 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Bazaarvoice Reviews
Platform Stores with Physical Delivery Percentage
Magento 1115 43.39%
Shopify 461 17.94%
Custom 368 14.32%
Salesforce Commerce Cloud 296 11.52%
WooCommerce 126 4.90%
BigCommerce 101 3.93%
HCL Commerce 21 0.82%
SAP Commerce Cloud 10 0.39%
nopCommerce 7 0.27%
Squarespace Commerce 7 0.27%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Magento holds 56.8% share of detected Bazaarvoice Reviews e-commerce signals (2,442) , with Shopify at 11.1% and Custom at 8.6% (June 2026) .

Base: 4,298 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Magento 56.8%

2,442 websites

Shopify 11.1%

476 websites

368 websites

316 websites

188 websites

116 websites

23 websites

14 websites

7 websites

21 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Bazaarvoice Reviews
Platform Websites with Signals Percentage
Magento 2442 56.82%
Shopify 476 11.07%
Custom 368 8.56%
Salesforce Commerce Cloud 316 7.35%
WooCommerce 188 4.37%
BigCommerce 116 2.70%
HCL Commerce 23 0.54%
SAP Commerce Cloud 14 0.33%
nopCommerce 7 0.16%
Squarespace Commerce 21 0.49%

Categories Distribution

Home & Garden stores with 18.2% of all stores (468 stores) , followed by Clothing & Accessories (17.3%) and Health & Beauty (13.1%) .

Base: 2,570 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Home & Garden 18.2%

468 stores

Clothing & Accessories 17.3%

444 stores

Health & Beauty 13.1%

337 stores

Sporting Goods & Outdoor Gear 7.8%

200 stores

Electronics & Technology 6.0%

155 stores

Tools & Hardware 3.2%

83 stores

Food & Beverages 2.4%

62 stores

Toys & Games 2.3%

59 stores

Furniture & Home Decor 2.3%

58 stores

Baby & Toddler 1.8%

45 stores

Visual Distribution

Distribution of top 10 Bazaarvoice Reviews store categories (June 2026)
Distribution of categories in Bazaarvoice Reviews e-commerce stores
Category Number of Stores Percentage
Home & Garden 468 18.21%
Clothing & Accessories 444 17.28%
Health & Beauty 337 13.11%
Sporting Goods & Outdoor Gear 200 7.78%
Electronics & Technology 155 6.03%
Tools & Hardware 83 3.23%
Food & Beverages 62 2.41%
Toys & Games 59 2.30%
Furniture & Home Decor 58 2.26%
Baby & Toddler 45 1.75%

Payment Providers Distribution

PayPal accounts for 22.0% of displayed detection occurrences (238 occurrences) , followed by American Express (18.1%) and MasterCard (17.7%) .

Base: 1,082 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.0%

238 occurrences

196 occurrences

191 occurrences

Klarna 12.8%

138 occurrences

97 occurrences

63 occurrences

VISA 4.3%

47 occurrences

40 occurrences

37 occurrences

Adyen 3.2%

35 occurrences

Visual Distribution

Distribution of top 10 Bazaarvoice Reviews payment providers (June 2026)
Distribution of payment providers in Bazaarvoice Reviews e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 238 22.00%
American Express 196 18.11%
MasterCard 191 17.65%
Klarna 138 12.75%
Apple Pay 97 8.96%
Google Pay 63 5.82%
VISA 47 4.34%
Affirm 40 3.70%
Stripe Connect 37 3.42%
Adyen 35 3.23%

Shipping Carriers Distribution

UPS accounts for 33.0% of displayed detection occurrences (192 occurrences) , followed by FedEx (17.0%) and USPS (16.5%) .

Base: 581 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 33.0%

192 occurrences

FedEx 17.0%

99 occurrences

USPS 16.5%

96 occurrences

DHL 11.0%

64 occurrences

DPD 6.0%

35 occurrences

25 occurrences

DSV 4.1%

24 occurrences

17 occurrences

17 occurrences

12 occurrences

Visual Distribution

Distribution of top 10 Bazaarvoice Reviews shipping carriers (June 2026)
Distribution of shipping carriers in Bazaarvoice Reviews e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 192 33.05%
FedEx 99 17.04%
USPS 96 16.52%
DHL 64 11.02%
DPD 35 6.02%
Australia Post 25 4.30%
DSV 24 4.13%
OnTrac 17 2.93%
Royal Mail 17 2.93%
Canada Post 12 2.07%

Store Launch Timeline

Over the past 12 months, 435 new stores were launched in Bazaarvoice Reviews , with the highest activity in 2026-05 (83 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 19.1%

83 stores launched

2026-04 13.6%

59 stores launched

2026-03 20.7%

90 stores launched

2026-02 2.8%

12 stores launched

2026-01 3.7%

16 stores launched

2025-12 7.1%

31 stores launched

2025-11 7.1%

31 stores launched

2025-10 5.7%

25 stores launched

2025-09 5.7%

25 stores launched

2025-08 6.9%

30 stores launched

2025-07 6.0%

26 stores launched

2025-06 1.6%

7 stores launched

Monthly Trend

Monthly store launches in Bazaarvoice Reviews (June 2026)
Monthly store launches in Bazaarvoice Reviews over the past 12 months
Month Stores Launched Percentage
2026-05 83 19.08%
2026-04 59 13.56%
2026-03 90 20.69%
2026-02 12 2.76%
2026-01 16 3.68%
2025-12 31 7.13%
2025-11 31 7.13%
2025-10 25 5.75%
2025-09 25 5.75%
2025-08 30 6.90%
2025-07 26 5.98%
2025-06 7 1.61%

Active Stores by Launch Year

Currently, 2,537 active stores in Bazaarvoice Reviews are tracked in our database , with the most stores launched in 2026 (266 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 10.5%

266 active stores

2025 9.9%

252 active stores

2024 5.9%

149 active stores

2023 3.9%

98 active stores

2022 4.5%

115 active stores

2021 4.5%

113 active stores

2020 5.4%

136 active stores

2019 3.4%

86 active stores

2018 3.4%

85 active stores

2017 4.8%

123 active stores

2016 3.1%

78 active stores

2015 3.4%

86 active stores

2014 2.1%

54 active stores

2013 2.6%

65 active stores

2012 2.4%

60 active stores

Distribution by Launch Year

Active stores in Bazaarvoice Reviews by original launch year (June 2026)
Active stores in Bazaarvoice Reviews by launch year
Launch Year Active Stores Percentage
2026 266 10.48%
2025 252 9.93%
2024 149 5.87%
2023 98 3.86%
2022 115 4.53%
2021 113 4.45%
2020 136 5.36%
2019 86 3.39%
2018 85 3.35%
2017 123 4.85%
2016 78 3.07%
2015 86 3.39%
2014 54 2.13%
2013 65 2.56%
2012 60 2.36%

Social Media Usage

Facebook accounts for 22.6% of displayed detection occurrences (2,218 occurrences) , followed by Instagram (22.1%) and YouTube (18.0%) .

Base: 9,815 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 22.6%

2,218 occurrences

Instagram 22.1%

2,174 occurrences

YouTube 18.0%

1,767 occurrences

Twitter 13.4%

1,313 occurrences

TikTok 11.9%

1,172 occurrences

Pinterest 5.2%

507 occurrences

LinkedIn 4.5%

439 occurrences

X 2.0%

195 occurrences

WhatsApp 0.2%

24 occurrences

Reddit 0.1%

6 occurrences

Visual Distribution

Distribution of social media platforms in Bazaarvoice Reviews (June 2026)
Distribution of social media platforms in Bazaarvoice Reviews e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 2218 22.60%
Instagram 2174 22.15%
YouTube 1767 18.00%
Twitter 1313 13.38%
TikTok 1172 11.94%
Pinterest 507 5.17%
LinkedIn 439 4.47%
X 195 1.99%
WhatsApp 24 0.24%
Reddit 6 0.06%

Geographic Distribution

United States stores with 30.0% (770 active verified stores) , followed by Indonesia (25.6%) and United Kingdom (7.9%) .

Base: 2,570 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

770 active verified stores

658 active verified stores

203 active verified stores

164 active verified stores

119 active verified stores

44 active verified stores

41 active verified stores

32 active verified stores

28 active verified stores

Italy 0.9%

24 active verified stores

Visual Distribution

Geographic distribution of stores using Bazaarvoice Reviews (June 2026)
Geographic distribution of stores using Bazaarvoice Reviews
Country AI-Verified Store Count Market Share
United States 770 29.96%
Indonesia 658 25.60%
United Kingdom 203 7.90%
Canada 164 6.38%
Australia 119 4.63%
Germany 44 1.71%
France 41 1.60%
Netherlands 32 1.25%
New Zealand 28 1.09%
Italy 24 0.93%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 4.3k 100.00%
Emails 721 16.78%
Phones 910 21.17%
Ecommerce platform 4.3k 99.42%
Couriers 432 10.05%
Payment Providers 490 11.40%
Categories 2.2k 50.60%
Social Media 4k 91.93%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Bazaarvoice Reviews e-commerce landscape:

Analyze 2.6k verified e-commerce stores on Bazaarvoice Reviews - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Bazaarvoice Reviews e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Bazaarvoice Reviews e-commerce intelligence?

We track 2.6k verified Bazaarvoice Reviews e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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