OnTrac Shipping Carrier Usage Database

Explore 579.0 verified e-commerce stores shipping with OnTrac. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 745.0 domains. 579.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

579.0 verified active stores out of 745.0 detected · 77.7% verification rate

E-commerce Platforms Distribution

OpenCart leads with 33.3% of stores with physical delivery (190 stores) , followed by WooCommerce (24.2%) and Custom (17.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

190 stores

138 stores

Custom 17.9%

102 stores

Shopify 10.0%

57 stores

29 stores

13 stores

12 stores

11 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in OnTrac
Platform Stores with Physical Delivery Percentage
OpenCart 190 33.33%
WooCommerce 138 24.21%
Custom 102 17.89%
Shopify 57 10.00%
Magento 29 5.09%
Wix eCommerce 13 2.28%
BigCommerce 12 2.11%
1C-Bitrix 11 1.93%
PrestaShop 4 0.70%
Volusion 4 0.70%
Ymcart 2 0.35%
Squarespace Commerce 2 0.35%
CoreCommerce 2 0.35%
GoDaddy Online Store 2 0.35%
Moguta.CMS 2 0.35%

Categories Distribution

Clothing & Accessories leads with 43.4% of all stores (240 stores) , followed by Electronics & Technology (10.5%) and Health & Beauty (9.9%) .

Base: 553 AI-verified stores with physical delivery and detected product categories (95.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 43.4%

240 stores

Electronics & Technology 10.5%

58 stores

Health & Beauty 9.9%

55 stores

Home & Garden 9.0%

50 stores

Business & Industrial 6.5%

36 stores

Sporting Goods & Outdoor Gear 4.9%

27 stores

Vehicles & Parts 4.7%

26 stores

Food & Beverages 3.1%

17 stores

Toys & Games 2.7%

15 stores

Arts & Entertainment 1.4%

8 stores

Visual Distribution

Distribution of top 10 OnTrac store categories (April 2026)
Distribution of categories in OnTrac e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 240 43.40%
Electronics & Technology 58 10.49%
Health & Beauty 55 9.95%
Home & Garden 50 9.04%
Business & Industrial 36 6.51%
Sporting Goods & Outdoor Gear 27 4.88%
Vehicles & Parts 26 4.70%
Food & Beverages 17 3.07%
Toys & Games 15 2.71%
Arts & Entertainment 8 1.45%
Gifts & Special Occasions 7 1.27%
Tools & Hardware 4 0.72%
Baby & Toddler 4 0.72%
Furniture & Home Decor 4 0.72%
Pets & Pet Supplies 2 0.36%

Payment Providers Distribution

PayPal leads with 26.0% among AI-verified physical stores (319 stores) , followed by MasterCard (20.7%) and Apple Pay (17.5%) .

Base: 492 AI-verified physical stores with detectable payment providers (66.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.0%

319 stores

254 stores

215 stores

VISA 15.8%

194 stores

97 stores

36 stores

26 stores

19 stores

16 stores

Bolt 1.3%

16 stores

Visual Distribution

Distribution of top 10 OnTrac payment providers (April 2026)
Distribution of payment providers in OnTrac e-commerce stores
Payment Provider Store Count Market Share
PayPal 319 26.02%
MasterCard 254 20.72%
Apple Pay 215 17.54%
VISA 194 15.82%
American Express 97 7.91%
Stripe Connect 36 2.94%
Google Pay 26 2.12%
Affirm 19 1.55%
Klarna 16 1.31%
Bolt 16 1.31%
JCB 10 0.82%
PayPal Credit 8 0.65%
UnionPay 8 0.65%
Amazon Pay 5 0.41%
AfterPay 3 0.24%

Store Launch Timeline

Over the past 12 months, 171 new stores were launched in OnTrac , with the highest activity in 2026-03 (18 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.5%

18 stores launched

2026-02 5.3%

9 stores launched

2026-01 4.7%

8 stores launched

2025-12 5.3%

9 stores launched

2025-11 5.8%

10 stores launched

2025-10 17.5%

30 stores launched

2025-09 7.6%

13 stores launched

2025-08 10.5%

18 stores launched

2025-07 11.7%

20 stores launched

2025-06 12.3%

21 stores launched

2025-05 4.7%

8 stores launched

2025-04 4.1%

7 stores launched

Monthly Trend

Monthly store launches in OnTrac (April 2026)
Monthly store launches in OnTrac over the past 12 months
Month Stores Launched Percentage
2026-03 18 10.53%
2026-02 9 5.26%
2026-01 8 4.68%
2025-12 9 5.26%
2025-11 10 5.85%
2025-10 30 17.54%
2025-09 13 7.60%
2025-08 18 10.53%
2025-07 20 11.70%
2025-06 21 12.28%
2025-05 8 4.68%
2025-04 7 4.09%

Active Stores by Launch Year

Currently, 577 active stores in OnTrac are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.1%

35 active stores

2025 26.3%

152 active stores

2024 17.0%

98 active stores

2023 5.0%

29 active stores

2022 4.2%

24 active stores

2021 3.6%

21 active stores

2020 4.9%

28 active stores

2019 3.1%

18 active stores

2018 2.6%

15 active stores

2017 3.1%

18 active stores

2016 1.9%

11 active stores

2015 1.9%

11 active stores

2014 1.6%

9 active stores

2013 2.1%

12 active stores

2012 1.4%

8 active stores

Distribution by Launch Year

Active stores in OnTrac by original launch year (April 2026)
Active stores in OnTrac by launch year
Launch Year Active Stores Percentage
2026 35 6.07%
2025 152 26.34%
2024 98 16.98%
2023 29 5.03%
2022 24 4.16%
2021 21 3.64%
2020 28 4.85%
2019 18 3.12%
2018 15 2.60%
2017 18 3.12%
2016 11 1.91%
2015 11 1.91%
2014 9 1.56%
2013 12 2.08%
2012 8 1.39%
2011 5 0.87%
2010 11 1.91%
2009 8 1.39%
2008 4 0.69%
2007 6 1.04%
2006 8 1.39%
2005 2 0.35%
2004 3 0.52%
2003 3 0.52%
2002 4 0.69%
2001 6 1.04%
2000 7 1.21%
1999 7 1.21%
1998 5 0.87%
1997 5 0.87%
1996 4 0.69%

Social Media Usage

Instagram leads with 29.7% among stores with at least one detectable social profile (362 stores) , followed by Facebook (17.9%) and Telegram (15.0%) .

Base: 545 stores with any detectable social profile (73.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.7%

362 stores

Facebook 17.9%

218 stores

Telegram 15.0%

183 stores

YouTube 9.4%

115 stores

Pinterest 7.0%

85 stores

Twitter 7.0%

85 stores

LinkedIn 5.2%

64 stores

TikTok 3.9%

48 stores

X 2.9%

35 stores

WhatsApp 2.0%

25 stores

Visual Distribution

Distribution of social media platforms in OnTrac (April 2026)
Distribution of social media platforms in OnTrac e-commerce stores
Social Platform Store Count Market Share
Instagram 362 29.67%
Facebook 218 17.87%
Telegram 183 15.00%
YouTube 115 9.43%
Pinterest 85 6.97%
Twitter 85 6.97%
LinkedIn 64 5.25%
TikTok 48 3.93%
X 35 2.87%
WhatsApp 25 2.05%

Geographic Distribution

United States leads with 75.5% (363 AI-verified stores) , followed by Cocos (Keeling) Islands (4.6%) and Russia (4.4%) .

Base: 481 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

363 AI-verified stores

22 AI-verified stores

21 AI-verified stores

16 AI-verified stores

9 AI-verified stores

China 1.7%

8 AI-verified stores

India 1.0%

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using OnTrac (April 2026)
Geographic distribution of stores using OnTrac
Country AI-Verified Store Count Market Share
United States 363 75.47%
Cocos (Keeling) Islands 22 4.57%
Russia 21 4.37%
United Arab Emirates 16 3.33%
United Kingdom 9 1.87%
China 8 1.66%
India 5 1.04%
Ukraine 4 0.83%
Australia 4 0.83%
Poland 4 0.83%
Netherlands 3 0.62%
Hong Kong 3 0.62%
Germany 3 0.62%
Romania 3 0.62%
France 3 0.62%
Turkey 2 0.42%
Malaysia 2 0.42%
New Zealand 2 0.42%
Vietnam 2 0.42%
Indonesia 2 0.42%

Data Coverage

Field Rows count Coverage
Website 745.0 100.00%
Emails 332.0 44.56%
Phones 109.0 14.63%
Ecommerce platform 663.0 88.99%
Couriers 745.0 100.00%
Payment Providers 492.0 66.04%
Categories 568.0 76.24%
Social Media 545.0 73.15%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the OnTrac e-commerce landscape:

Analyze 579.0 verified e-commerce stores on OnTrac - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across OnTrac e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the OnTrac e-commerce intelligence?

We track 579.0 verified OnTrac e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy