OnTrac Shipping Carrier Usage Database

Explore 943.0 e-commerce stores shipping with OnTrac. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 51.7% of stores with physical delivery (484 stores) , followed by Shopify (21.9%) and WooCommerce (18.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 51.7%

484 stores

Shopify 21.9%

205 stores

170 stores

27 stores

14 stores

9 stores

8 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in OnTrac
Platform Stores with Physical Delivery Percentage
Custom 484 51.65%
Shopify 205 21.88%
WooCommerce 170 18.14%
Magento 27 2.88%
Wix eCommerce 14 1.49%
BigCommerce 9 0.96%
1C-Bitrix 8 0.85%
Zoorix, Shopify 4 0.43%
GoDaddy Online Store 3 0.32%
ShopBase 3 0.32%
Volusion 3 0.32%
OpenCart 2 0.21%
UpsellPlus, Shopify 2 0.21%
Shopfa 2 0.21%
Moguta.CMS 1 0.11%

All Stores Distribution

Custom holds 49.8% share of all OnTrac e-commerce stores (484) , with Shopify at 21.8% and WooCommerce at 19.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 49.8%

484 stores

Shopify 21.8%

212 stores

192 stores

27 stores

19 stores

9 stores

8 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in OnTrac
Platform Total Stores Percentage
Custom 484 49.79%
Shopify 212 21.81%
WooCommerce 192 19.75%
Magento 27 2.78%
Wix eCommerce 19 1.95%
BigCommerce 9 0.93%
1C-Bitrix 8 0.82%
Zoorix, Shopify 4 0.41%
GoDaddy Online Store 3 0.31%
ShopBase 3 0.31%
Volusion 4 0.41%
OpenCart 2 0.21%
UpsellPlus, Shopify 2 0.21%
Shopfa 2 0.21%
Moguta.CMS 1 0.10%

Categories Distribution

Business & Industrial leads with 31.8% of all stores (268 stores) , followed by Clothing & Accessories (14.0%) and Electronics & Technology (12.2%) .

Top 10 Categories

Business & Industrial 31.8%

268 stores

Clothing & Accessories 14.0%

118 stores

Electronics & Technology 12.2%

103 stores

Office Supplies 11.0%

93 stores

Health & Beauty 10.3%

87 stores

Vehicles & Parts 6.2%

52 stores

Food & Beverages 3.4%

29 stores

Gifts & Special Occasions 1.8%

15 stores

Home & Garden 1.7%

14 stores

Sporting Goods & Outdoor Gear 1.7%

14 stores

Visual Distribution

Distribution of top 10 OnTrac store categories (November 2025)
Distribution of categories in OnTrac e-commerce stores
Category Number of Stores Percentage
Business & Industrial 268 31.75%
Clothing & Accessories 118 13.98%
Electronics & Technology 103 12.20%
Office Supplies 93 11.02%
Health & Beauty 87 10.31%
Vehicles & Parts 52 6.16%
Food & Beverages 29 3.44%
Gifts & Special Occasions 15 1.78%
Home & Garden 14 1.66%
Sporting Goods & Outdoor Gear 14 1.66%
Arts & Entertainment 13 1.54%
Jewelry & Watches 11 1.30%
Furniture & Home Decor 10 1.18%
Tools & Hardware 9 1.07%
Pets & Pet Supplies 8 0.95%

Payment Providers Distribution

PayPal leads with 26.8% among AI-verified physical stores (230 stores) , followed by American Express (20.5%) and MasterCard (12.9%) .

Base: 489 AI-verified physical stores with detectable payment providers (43.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.8%

230 stores

176 stores

111 stores

66 stores

47 stores

44 stores

33 stores

Bolt 3.7%

32 stores

25 stores

17 stores

Visual Distribution

Distribution of top 10 OnTrac payment providers (November 2025)
Distribution of payment providers in OnTrac e-commerce stores
Payment Provider Store Count Market Share
PayPal 230 26.81%
American Express 176 20.51%
MasterCard 111 12.94%
Apple Pay 66 7.69%
Stripe Connect 47 5.48%
Google Pay 44 5.13%
Klarna 33 3.85%
Bolt 32 3.73%
Affirm 25 2.91%
Braintree 17 1.98%
2Checkout 16 1.86%
VISA 16 1.86%
Moneris 16 1.86%
JCB 16 1.86%
Paddle 13 1.52%

Store Launch Timeline

Over the past 12 months, 123 new stores were launched in OnTrac , with the highest activity in 2025-10 (20 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 16.3%

20 stores launched

2025-09 9.8%

12 stores launched

2025-08 10.6%

13 stores launched

2025-07 7.3%

9 stores launched

2025-06 8.1%

10 stores launched

2025-05 10.6%

13 stores launched

2025-04 13.8%

17 stores launched

2025-03 3.3%

4 stores launched

2025-02 7.3%

9 stores launched

2025-01 6.5%

8 stores launched

2024-12 3.3%

4 stores launched

2024-11 3.3%

4 stores launched

Monthly Trend

Monthly store launches in OnTrac (November 2025)
Monthly store launches in OnTrac over the past 12 months
Month Stores Launched Percentage
2025-10 20 16.26%
2025-09 12 9.76%
2025-08 13 10.57%
2025-07 9 7.32%
2025-06 10 8.13%
2025-05 13 10.57%
2025-04 17 13.82%
2025-03 4 3.25%
2025-02 9 7.32%
2025-01 8 6.50%
2024-12 4 3.25%
2024-11 4 3.25%

Active Stores by Launch Year

Currently, 938 active stores in OnTrac are tracked in our database , with the most stores launched in 2025 (115 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.3%

115 active stores

2024 7.4%

69 active stores

2023 6.8%

64 active stores

2022 6.1%

57 active stores

2021 4.5%

42 active stores

2020 6.5%

61 active stores

2019 6.5%

61 active stores

2018 5.3%

50 active stores

2017 4.7%

44 active stores

2016 3.4%

32 active stores

2015 3.0%

28 active stores

2014 6.4%

60 active stores

2013 3.9%

37 active stores

2012 2.5%

23 active stores

2011 2.1%

20 active stores

Distribution by Launch Year

Active stores in OnTrac by original launch year (November 2025)
Active stores in OnTrac by launch year
Launch Year Active Stores Percentage
2025 115 12.26%
2024 69 7.36%
2023 64 6.82%
2022 57 6.08%
2021 42 4.48%
2020 61 6.50%
2019 61 6.50%
2018 50 5.33%
2017 44 4.69%
2016 32 3.41%
2015 28 2.99%
2014 60 6.40%
2013 37 3.94%
2012 23 2.45%
2011 20 2.13%
2010 19 2.03%
2009 14 1.49%
2008 18 1.92%
2007 10 1.07%
2006 15 1.60%
2005 6 0.64%
2004 12 1.28%
2003 13 1.39%
2002 12 1.28%
2001 14 1.49%
2000 10 1.07%
1999 9 0.96%
1998 9 0.96%
1997 7 0.75%
1996 6 0.64%
1995 1 0.11%

Social Media Usage

Facebook leads with 26.7% among stores with at least one detectable social profile (426 stores) , followed by Instagram (22.4%) and YouTube (11.8%) .

Base: 651 stores with any detectable social profile (57.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.7%

426 stores

Instagram 22.4%

357 stores

YouTube 11.8%

189 stores

Twitter 9.7%

155 stores

Pinterest 8.3%

132 stores

X 6.8%

109 stores

LinkedIn 6.3%

100 stores

TikTok 6.1%

97 stores

WhatsApp 1.8%

28 stores

Reddit 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in OnTrac (November 2025)
Distribution of social media platforms in OnTrac e-commerce stores
Social Platform Store Count Market Share
Facebook 426 26.71%
Instagram 357 22.38%
YouTube 189 11.85%
Twitter 155 9.72%
Pinterest 132 8.28%
X 109 6.83%
LinkedIn 100 6.27%
TikTok 97 6.08%
WhatsApp 28 1.76%
Reddit 2 0.13%

Geographic Distribution

United States leads with 79.0% (509 AI-verified stores) , followed by Russia (3.1%) and United Kingdom (2.0%) .

Base: 644 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

509 AI-verified stores

20 AI-verified stores

13 AI-verified stores

12 AI-verified stores

India 1.7%

11 AI-verified stores

China 1.7%

11 AI-verified stores

10 AI-verified stores

9 AI-verified stores

7 AI-verified stores

Iran 1.1%

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using OnTrac (November 2025)
Geographic distribution of stores using OnTrac
Country AI-Verified Store Count Market Share
United States 509 79.04%
Russia 20 3.11%
United Kingdom 13 2.02%
Hong Kong 12 1.86%
India 11 1.71%
China 11 1.71%
Canada 10 1.55%
Australia 9 1.40%
Germany 7 1.09%
Iran 7 1.09%
Netherlands 5 0.78%
Ukraine 4 0.62%
New Zealand 4 0.62%
Philippines 4 0.62%
South Africa 3 0.47%
Vietnam 3 0.47%
Romania 3 0.47%
Poland 3 0.47%
Turkey 3 0.47%
France 3 0.47%

Dataset Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 556.0 48.90%
Phones 153.0 13.46%
Ecommerce platform 984.0 86.54%
Couriers 1.1k 100.00%
Payment Providers 489.0 43.01%
Categories 934.0 82.15%
Social Media 651.0 57.26%

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Frequently Asked Questions

What data is included in the OnTrac E-commerce Database?

Our database covers over 943.0 OnTrac physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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