Angie Technology Adoption in E-commerce

Discover 1.8k verified e-commerce stores using Angie. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.3k domains. 1.8k verified as active stores with physical delivery.

Verified stores
1.8k
active stores with physical delivery
Top country
Russia
1,516 verified stores
Top payment signal
MasterCard
164 detection occurrences
Top carrier signal
Почта России
265 detection occurrences
Top category
Office Supplies
923 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

1.8k verified active stores out of 2.3k detected · 75.9% verification rate

E-commerce Platforms Distribution

1C-Bitrix stores with 65.8% of stores with physical delivery (1,164 stores) , followed by Custom (19.3%) and WooCommerce (6.6%) .

Base: 1,770 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,164 stores

Custom 19.3%

342 stores

117 stores

EcomCart 2.5%

44 stores

38 stores

22 stores

14 stores

11 stores

4 stores

miniShop2 0.2%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Angie
Platform Stores with Physical Delivery Percentage
1C-Bitrix 1164 65.76%
Custom 342 19.32%
WooCommerce 117 6.61%
EcomCart 44 2.49%
OpenCart 38 2.15%
Magento 22 1.24%
PrestaShop 14 0.79%
VirtueMart 11 0.62%
Shopify 4 0.23%
miniShop2 4 0.23%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

1C-Bitrix holds 62.8% share of detected Angie e-commerce signals (1,465) , with Custom at 14.7% and WooCommerce at 12.7% (June 2026) .

Base: 2,332 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

1,465 websites

Custom 14.7%

342 websites

297 websites

EcomCart 1.9%

45 websites

50 websites

25 websites

15 websites

13 websites

12 websites

miniShop2 0.4%

10 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Angie
Platform Websites with Signals Percentage
1C-Bitrix 1465 62.82%
Custom 342 14.67%
WooCommerce 297 12.74%
EcomCart 45 1.93%
OpenCart 50 2.14%
Magento 25 1.07%
PrestaShop 15 0.64%
VirtueMart 13 0.56%
Shopify 12 0.51%
miniShop2 10 0.43%

Categories Distribution

Office Supplies stores with 52.1% of all stores (923 stores) , followed by Health & Beauty (16.7%) and Vehicles & Parts (7.1%) .

Base: 1,770 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Office Supplies 52.1%

923 stores

Health & Beauty 16.7%

296 stores

Vehicles & Parts 7.1%

125 stores

Tools & Hardware 4.2%

75 stores

Clothing & Accessories 3.8%

67 stores

Electronics & Technology 2.9%

51 stores

Home & Garden 2.4%

43 stores

Food & Beverages 1.5%

27 stores

Business & Industrial 1.5%

27 stores

Sporting Goods & Outdoor Gear 1.2%

22 stores

Visual Distribution

Distribution of top 10 Angie store categories (June 2026)
Distribution of categories in Angie e-commerce stores
Category Number of Stores Percentage
Office Supplies 923 52.15%
Health & Beauty 296 16.72%
Vehicles & Parts 125 7.06%
Tools & Hardware 75 4.24%
Clothing & Accessories 67 3.79%
Electronics & Technology 51 2.88%
Home & Garden 43 2.43%
Food & Beverages 27 1.53%
Business & Industrial 27 1.53%
Sporting Goods & Outdoor Gear 22 1.24%

Payment Providers Distribution

MasterCard accounts for 35.7% of displayed detection occurrences (164 occurrences) , followed by VISA (27.9%) and PayPal (13.1%) .

Base: 459 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

164 occurrences

VISA 27.9%

128 occurrences

PayPal 13.1%

60 occurrences

28 occurrences

20 occurrences

JCB 3.1%

14 occurrences

14 occurrences

12 occurrences

11 occurrences

iDEAL 1.7%

8 occurrences

Visual Distribution

Distribution of top 10 Angie payment providers (June 2026)
Distribution of payment providers in Angie e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
MasterCard 164 35.73%
VISA 128 27.89%
PayPal 60 13.07%
Klarna 28 6.10%
American Express 20 4.36%
JCB 14 3.05%
Stripe Connect 14 3.05%
Bancontact 12 2.61%
Giropay 11 2.40%
iDEAL 8 1.74%

Shipping Carriers Distribution

Почта России accounts for 48.1% of displayed detection occurrences (265 occurrences) , followed by СДЭК (28.1%) and DPD (7.6%) .

Base: 551 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

265 occurrences

155 occurrences

DPD 7.6%

42 occurrences

24 occurrences

DHL 3.3%

18 occurrences

14 occurrences

UPS 2.4%

13 occurrences

BRT 1.3%

7 occurrences

7 occurrences

6 occurrences

Visual Distribution

Distribution of top 10 Angie shipping carriers (June 2026)
Distribution of shipping carriers in Angie e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Почта России 265 48.09%
СДЭК 155 28.13%
DPD 42 7.62%
Omniva 24 4.36%
DHL 18 3.27%
Boxberry 14 2.54%
UPS 13 2.36%
BRT 7 1.27%
PostNL 7 1.27%
TransMission 6 1.09%

Store Launch Timeline

Over the past 12 months, 128 new stores were launched in Angie , with the highest activity in 2026-05 (12 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.4%

12 stores launched

2026-04 4.7%

6 stores launched

2026-03 11.7%

15 stores launched

2026-02 20.3%

26 stores launched

2026-01 2.3%

3 stores launched

2025-12 10.9%

14 stores launched

2025-11 3.1%

4 stores launched

2025-10 7.0%

9 stores launched

2025-09 10.2%

13 stores launched

2025-08 9.4%

12 stores launched

2025-07 9.4%

12 stores launched

2025-06 1.6%

2 stores launched

Monthly Trend

Monthly store launches in Angie (June 2026)
Monthly store launches in Angie over the past 12 months
Month Stores Launched Percentage
2026-05 12 9.38%
2026-04 6 4.69%
2026-03 15 11.72%
2026-02 26 20.31%
2026-01 3 2.34%
2025-12 14 10.94%
2025-11 4 3.13%
2025-10 9 7.03%
2025-09 13 10.16%
2025-08 12 9.38%
2025-07 12 9.38%
2025-06 2 1.56%

Active Stores by Launch Year

Currently, 1,659 active stores in Angie are tracked in our database , with the most stores launched in 2026 (62 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

62 active stores

2025 7.5%

124 active stores

2024 7.8%

129 active stores

2023 5.1%

85 active stores

2022 17.5%

291 active stores

2021 7.6%

126 active stores

2020 7.4%

122 active stores

2019 7.7%

128 active stores

2018 5.1%

85 active stores

2017 5.8%

96 active stores

2016 3.3%

55 active stores

2015 2.7%

45 active stores

2014 2.8%

46 active stores

2013 2.5%

42 active stores

2012 1.7%

29 active stores

Distribution by Launch Year

Active stores in Angie by original launch year (June 2026)
Active stores in Angie by launch year
Launch Year Active Stores Percentage
2026 62 3.74%
2025 124 7.47%
2024 129 7.78%
2023 85 5.12%
2022 291 17.54%
2021 126 7.59%
2020 122 7.35%
2019 128 7.72%
2018 85 5.12%
2017 96 5.79%
2016 55 3.32%
2015 45 2.71%
2014 46 2.77%
2013 42 2.53%
2012 29 1.75%

Social Media Usage

YouTube accounts for 41.7% of displayed detection occurrences (328 occurrences) , followed by Facebook (20.7%) and Instagram (19.1%) .

Base: 787 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 41.7%

328 occurrences

Facebook 20.7%

163 occurrences

Instagram 19.1%

150 occurrences

Twitter 6.1%

48 occurrences

WhatsApp 4.7%

37 occurrences

TikTok 3.8%

30 occurrences

LinkedIn 1.8%

14 occurrences

Pinterest 1.3%

10 occurrences

X 0.8%

6 occurrences

Telegram 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Angie (June 2026)
Distribution of social media platforms in Angie e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
YouTube 328 41.68%
Facebook 163 20.71%
Instagram 150 19.06%
Twitter 48 6.10%
WhatsApp 37 4.70%
TikTok 30 3.81%
LinkedIn 14 1.78%
Pinterest 10 1.27%
X 6 0.76%
Telegram 1 0.13%

Geographic Distribution

Russia stores with 85.6% (1,516 active verified stores) , followed by Italy (2.9%) and Belarus (1.8%) .

Base: 1,770 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Russia 85.6%

1,516 active verified stores

Italy 2.9%

52 active verified stores

32 active verified stores

29 active verified stores

25 active verified stores

20 active verified stores

Spain 0.8%

15 active verified stores

13 active verified stores

9 active verified stores

5 active verified stores

Visual Distribution

Geographic distribution of stores using Angie (June 2026)
Geographic distribution of stores using Angie
Country AI-Verified Store Count Market Share
Russia 1516 85.65%
Italy 52 2.94%
Belarus 32 1.81%
Latvia 29 1.64%
Netherlands 25 1.41%
Greece 20 1.13%
Spain 15 0.85%
Estonia 13 0.73%
Germany 9 0.51%
Kazakhstan 5 0.28%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.3k 100.00%
Emails 1.8k 76.97%
Phones 1.8k 75.34%
Ecommerce platform 2.3k 98.93%
Couriers 463 19.85%
Payment Providers 255 10.93%
Categories 1.8k 75.39%
Social Media 695 29.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Angie e-commerce landscape:

Analyze 1.8k verified e-commerce stores on Angie - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Angie e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Angie e-commerce intelligence?

We track 1.8k verified Angie e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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