Popper Technology Adoption in E-commerce

Discover 292.0k e-commerce stores using Popper. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 61.2% of stores with physical delivery (176,816 stores) , followed by WooCommerce (29.4%) and Shopify (3.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 61.2%

176,816 stores

84,896 stores

10,054 stores

4,470 stores

2,907 stores

2,372 stores

2,142 stores

1,254 stores

1,214 stores

1,104 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Popper
Platform Stores with Physical Delivery Percentage
Custom 176816 61.24%
WooCommerce 84896 29.41%
Shopify 10054 3.48%
OpenCart 4470 1.55%
1C-Bitrix 2907 1.01%
Botble CMS 2372 0.82%
Jumpseller 2142 0.74%
SoftTr 1254 0.43%
Shoprenter 1214 0.42%
JTL Shop 1104 0.38%
PrestaShop 462 0.16%
EC-CUBE 307 0.11%
nopCommerce 250 0.09%
Magento 234 0.08%
JoomShopping 230 0.08%

All Stores Distribution

Custom holds 44.3% share of all Popper e-commerce stores (176,816) , with WooCommerce at 46.1% and Shopify at 2.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 44.3%

176,816 stores

184,392 stores

11,367 stores

5,312 stores

6,380 stores

5,497 stores

2,300 stores

1,265 stores

1,257 stores

2,844 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Popper
Platform Total Stores Percentage
Custom 176816 44.25%
WooCommerce 184392 46.15%
Shopify 11367 2.84%
OpenCart 5312 1.33%
1C-Bitrix 6380 1.60%
Botble CMS 5497 1.38%
Jumpseller 2300 0.58%
SoftTr 1265 0.32%
Shoprenter 1257 0.31%
JTL Shop 2844 0.71%
PrestaShop 570 0.14%
EC-CUBE 335 0.08%
nopCommerce 391 0.10%
Magento 549 0.14%
JoomShopping 277 0.07%

Categories Distribution

Health & Beauty leads with 16.5% of all stores (35,760 stores) , followed by Clothing & Accessories (16.5%) and Electronics & Technology (12.0%) .

Top 10 Categories

Health & Beauty 16.5%

35,760 stores

Clothing & Accessories 16.5%

35,669 stores

Electronics & Technology 12.0%

26,034 stores

Food & Beverages 10.7%

23,084 stores

Vehicles & Parts 6.5%

14,152 stores

Home & Garden 6.4%

13,752 stores

Business & Industrial 6.4%

13,721 stores

Furniture & Home Decor 5.7%

12,237 stores

Jewelry & Watches 4.6%

9,847 stores

Tools & Hardware 3.8%

8,309 stores

Visual Distribution

Distribution of top 10 Popper store categories (December 2025)
Distribution of categories in Popper e-commerce stores
Category Number of Stores Percentage
Health & Beauty 35760 16.55%
Clothing & Accessories 35669 16.51%
Electronics & Technology 26034 12.05%
Food & Beverages 23084 10.68%
Vehicles & Parts 14152 6.55%
Home & Garden 13752 6.36%
Business & Industrial 13721 6.35%
Furniture & Home Decor 12237 5.66%
Jewelry & Watches 9847 4.56%
Tools & Hardware 8309 3.85%
Sporting Goods & Outdoor Gear 6877 3.18%
Gifts & Special Occasions 5073 2.35%
Arts & Entertainment 4152 1.92%
Books & Media 3742 1.73%
Pets & Pet Supplies 3666 1.70%

Payment Providers Distribution

PayPal leads with 27.1% among AI-verified physical stores (17,151 stores) , followed by MasterCard (17.3%) and American Express (11.2%) .

Base: 56,447 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.1%

17,151 stores

10,931 stores

7,094 stores

5,636 stores

VISA 7.3%

4,613 stores

2,709 stores

Bolt 4.0%

2,560 stores

JCB 4.0%

2,557 stores

2,554 stores

2,291 stores

Visual Distribution

Distribution of top 10 Popper payment providers (December 2025)
Distribution of payment providers in Popper e-commerce stores
Payment Provider Store Count Market Share
PayPal 17151 27.11%
MasterCard 10931 17.28%
American Express 7094 11.21%
Stripe Connect 5636 8.91%
VISA 4613 7.29%
Klarna 2709 4.28%
Bolt 2560 4.05%
JCB 2557 4.04%
Apple Pay 2554 4.04%
Google Pay 2291 3.62%
BitCoin 1532 2.42%
Paddle 1102 1.74%
Boleto 951 1.50%
Mercado Pago 863 1.36%
iDEAL 721 1.14%

Shipping Carriers Distribution

UPS leads with 18.5% among AI-verified physical stores (8,461 stores) , followed by DHL (15.9%) and USPS (10.7%) .

Base: 45,207 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.5%

8,461 stores

DHL 15.9%

7,282 stores

USPS 10.7%

4,892 stores

FedEx 9.1%

4,153 stores

DPD 7.9%

3,622 stores

3,507 stores

GLS 7.2%

3,274 stores

2,280 stores

1,640 stores

TNT 3.4%

1,571 stores

Visual Distribution

Distribution of top 10 Popper shipping carriers (December 2025)
Distribution of shipping carriers in Popper e-commerce stores
Shipping Carrier Store Count Market Share
UPS 8461 18.49%
DHL 7282 15.91%
USPS 4892 10.69%
FedEx 4153 9.07%
DPD 3622 7.91%
Почта России 3507 7.66%
GLS 3274 7.15%
СДЭК 2280 4.98%
Hermes 1640 3.58%
TNT 1571 3.43%
Giaohangnhanh 1135 2.48%
Estes 1098 2.40%
Correios 994 2.17%
Royal Mail 946 2.07%
InPost 913 1.99%

Store Launch Timeline

Over the past 12 months, 79,059 new stores were launched in Popper , with the highest activity in 2025-11 (12,230 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 15.5%

12,230 stores launched

2025-10 15.5%

12,266 stores launched

2025-09 8.3%

6,577 stores launched

2025-08 7.0%

5,544 stores launched

2025-07 6.6%

5,229 stores launched

2025-06 6.0%

4,708 stores launched

2025-05 12.1%

9,583 stores launched

2025-04 6.3%

4,942 stores launched

2025-03 7.1%

5,619 stores launched

2025-02 6.4%

5,025 stores launched

2025-01 5.8%

4,573 stores launched

2024-12 3.5%

2,763 stores launched

Monthly Trend

Monthly store launches in Popper (December 2025)
Monthly store launches in Popper over the past 12 months
Month Stores Launched Percentage
2025-11 12230 15.47%
2025-10 12266 15.51%
2025-09 6577 8.32%
2025-08 5544 7.01%
2025-07 5229 6.61%
2025-06 4708 5.96%
2025-05 9583 12.12%
2025-04 4942 6.25%
2025-03 5619 7.11%
2025-02 5025 6.36%
2025-01 4573 5.78%
2024-12 2763 3.49%

Active Stores by Launch Year

Currently, 289,695 active stores in Popper are tracked in our database , with the most stores launched in 2025 (76,328 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.3%

76,328 active stores

2024 12.6%

36,537 active stores

2023 8.7%

25,139 active stores

2022 7.0%

20,376 active stores

2021 7.4%

21,419 active stores

2020 7.1%

20,500 active stores

2019 4.7%

13,705 active stores

2018 4.3%

12,439 active stores

2017 3.1%

8,880 active stores

2016 1.9%

5,469 active stores

2015 1.6%

4,614 active stores

2014 1.8%

5,115 active stores

2013 2.3%

6,636 active stores

2012 1.4%

4,159 active stores

2011 1.5%

4,266 active stores

Distribution by Launch Year

Active stores in Popper by original launch year (December 2025)
Active stores in Popper by launch year
Launch Year Active Stores Percentage
2025 76328 26.35%
2024 36537 12.61%
2023 25139 8.68%
2022 20376 7.03%
2021 21419 7.39%
2020 20500 7.08%
2019 13705 4.73%
2018 12439 4.29%
2017 8880 3.07%
2016 5469 1.89%
2015 4614 1.59%
2014 5115 1.77%
2013 6636 2.29%
2012 4159 1.44%
2011 4266 1.47%
2010 3325 1.15%
2009 3123 1.08%
2008 2635 0.91%
2007 2320 0.80%
2006 1728 0.60%
2005 1453 0.50%
2004 1786 0.62%
2003 1513 0.52%
2002 1326 0.46%
2001 1609 0.56%
2000 1197 0.41%
1999 897 0.31%
1998 587 0.20%
1997 351 0.12%
1996 218 0.08%
1995 45 0.02%

Social Media Usage

Facebook leads with 29.0% among stores with at least one detectable social profile (120,777 stores) , followed by Instagram (28.3%) and YouTube (11.7%) .

Base: 235,880 stores with any detectable social profile (57.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.0%

120,777 stores

Instagram 28.3%

117,737 stores

YouTube 11.7%

48,799 stores

Twitter 9.2%

38,353 stores

WhatsApp 6.7%

27,878 stores

LinkedIn 6.4%

26,739 stores

TikTok 3.7%

15,459 stores

Pinterest 2.9%

12,136 stores

X 1.8%

7,366 stores

Vimeo 0.2%

919 stores

Visual Distribution

Distribution of social media platforms in Popper (December 2025)
Distribution of social media platforms in Popper e-commerce stores
Social Platform Store Count Market Share
Facebook 120777 29.02%
Instagram 117737 28.29%
YouTube 48799 11.73%
Twitter 38353 9.22%
WhatsApp 27878 6.70%
LinkedIn 26739 6.43%
TikTok 15459 3.71%
Pinterest 12136 2.92%
X 7366 1.77%
Vimeo 919 0.22%

Geographic Distribution

United States leads with 20.7% (35,677 AI-verified stores) , followed by Russia (11.2%) and Turkey (10.0%) .

Base: 172,720 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

35,677 AI-verified stores

Russia 11.2%

19,338 AI-verified stores

Turkey 10.0%

17,205 AI-verified stores

India 9.9%

17,108 AI-verified stores

Iran 8.1%

14,031 AI-verified stores

8,959 AI-verified stores

6,900 AI-verified stores

5,999 AI-verified stores

Spain 3.1%

5,311 AI-verified stores

Italy 2.6%

4,577 AI-verified stores

Visual Distribution

Geographic distribution of stores using Popper (December 2025)
Geographic distribution of stores using Popper
Country AI-Verified Store Count Market Share
United States 35677 20.66%
Russia 19338 11.20%
Turkey 17205 9.96%
India 17108 9.91%
Iran 14031 8.12%
United Kingdom 8959 5.19%
Brazil 6900 3.99%
Vietnam 5999 3.47%
Spain 5311 3.07%
Italy 4577 2.65%
Saudi Arabia 4452 2.58%
Bangladesh 4349 2.52%
Poland 4086 2.37%
France 4065 2.35%
Chile 4055 2.35%
Mexico 3522 2.04%
Germany 3393 1.96%
Ukraine 3376 1.95%
Canada 3195 1.85%
Netherlands 3122 1.81%

Dataset Coverage

Field Rows count Coverage
Website 408.9k 100.00%
Emails 242.0k 59.20%
Phones 99.1k 24.24%
Ecommerce platform 405.9k 99.28%
Couriers 45.2k 11.06%
Payment Providers 56.4k 13.81%
Categories 275.6k 67.42%
Social Media 235.9k 57.69%

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Frequently Asked Questions

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Our database covers over 292.0k Popper physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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