Google Pay Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using Google Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 99.3% of stores with physical delivery (1,296,411 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,296,411 stores
3,232 stores
2,121 stores
819 stores
790 stores
545 stores
539 stores
277 stores
154 stores
114 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1296411 | 99.33% |
| WooCommerce | 3232 | 0.25% |
| Custom | 2121 | 0.16% |
| plentymarkets, plentyShop LTS | 819 | 0.06% |
| plentyShop LTS, plentymarkets | 790 | 0.06% |
| Zoorix, Shopify | 545 | 0.04% |
| Shopify, Zoorix | 539 | 0.04% |
| PrestaShop | 277 | 0.02% |
| OpenCart | 154 | 0.01% |
| Gambio | 114 | 0.01% |
| Magento | 53 | 0.00% |
| Salesforce Commerce Cloud | 45 | 0.00% |
| TargetBay, Shopify | 39 | 0.00% |
| Shopify, UpsellPlus | 37 | 0.00% |
| UpsellPlus, Shopify | 35 | 0.00% |
All Stores Distribution
Shopify holds 99.2% share of all Google Pay e-commerce stores (1,400,693) , with WooCommerce at 0.3% and Custom at 0.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,400,693 stores
4,918 stores
2,121 stores
984 stores
1,000 stores
568 stores
562 stores
301 stores
157 stores
164 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1400693 | 99.22% |
| WooCommerce | 4918 | 0.35% |
| Custom | 2121 | 0.15% |
| plentymarkets, plentyShop LTS | 984 | 0.07% |
| plentyShop LTS, plentymarkets | 1000 | 0.07% |
| Zoorix, Shopify | 568 | 0.04% |
| Shopify, Zoorix | 562 | 0.04% |
| PrestaShop | 301 | 0.02% |
| OpenCart | 157 | 0.01% |
| Gambio | 164 | 0.01% |
| Magento | 82 | 0.01% |
| Salesforce Commerce Cloud | 50 | 0.00% |
| TargetBay, Shopify | 39 | 0.00% |
| Shopify, UpsellPlus | 41 | 0.00% |
| UpsellPlus, Shopify | 35 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 34.4% of all stores (319,759 stores) , followed by Health & Beauty (17.0%) and Jewelry & Watches (8.0%) .
Top 10 Categories
319,759 stores
158,100 stores
74,396 stores
68,780 stores
45,396 stores
39,613 stores
36,464 stores
34,300 stores
30,125 stores
29,252 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 319759 | 34.45% |
| Health & Beauty | 158100 | 17.03% |
| Jewelry & Watches | 74396 | 8.01% |
| Food & Beverages | 68780 | 7.41% |
| Home & Garden | 45396 | 4.89% |
| Arts & Entertainment | 39613 | 4.27% |
| Electronics & Technology | 36464 | 3.93% |
| Gifts & Special Occasions | 34300 | 3.70% |
| Sporting Goods & Outdoor Gear | 30125 | 3.25% |
| Pets & Pet Supplies | 29252 | 3.15% |
| Furniture & Home Decor | 28421 | 3.06% |
| Vehicles & Parts | 21375 | 2.30% |
| Toys & Games | 18386 | 1.98% |
| Baby & Toddler | 13848 | 1.49% |
| Tools & Hardware | 10000 | 1.08% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (103,524 stores) , followed by American Express (12.6%) and Apple Pay (11.1%) .
Base: 201,099 AI-verified physical stores with detectable payment providers (14.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
103,524 stores
53,275 stores
47,131 stores
41,327 stores
40,982 stores
40,594 stores
34,668 stores
14,488 stores
10,065 stores
9,122 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 103524 | 24.46% |
| American Express | 53275 | 12.59% |
| Apple Pay | 47131 | 11.14% |
| Klarna | 41327 | 9.77% |
| Google Pay | 40982 | 9.68% |
| Stripe Connect | 40594 | 9.59% |
| MasterCard | 34668 | 8.19% |
| VISA | 14488 | 3.42% |
| Amazon Pay | 10065 | 2.38% |
| Bolt | 9122 | 2.16% |
| Bancontact | 7155 | 1.69% |
| JCB | 5980 | 1.41% |
| Paddle | 5102 | 1.21% |
| Amazon Payments | 5002 | 1.18% |
| UnionPay | 4768 | 1.13% |
Shipping Carriers Distribution
USPS leads with 21.6% among AI-verified physical stores (69,201 stores) , followed by UPS (19.5%) and DHL (17.4%) .
Base: 210,248 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
69,201 stores
62,482 stores
55,662 stores
35,666 stores
22,722 stores
16,742 stores
16,048 stores
9,978 stores
9,067 stores
5,474 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 69201 | 21.57% |
| UPS | 62482 | 19.48% |
| DHL | 55662 | 17.35% |
| FedEx | 35666 | 11.12% |
| Royal Mail | 22722 | 7.08% |
| DPD | 16742 | 5.22% |
| Australia Post | 16048 | 5.00% |
| GLS | 9978 | 3.11% |
| Canada Post | 9067 | 2.83% |
| Hermes | 5474 | 1.71% |
| PostNL | 5099 | 1.59% |
| Deutsche Post | 4186 | 1.31% |
| TNT | 3123 | 0.97% |
| Evri | 2685 | 0.84% |
| Correos | 2626 | 0.82% |
Store Launch Timeline
Over the past 12 months, 397,673 new stores were launched in Google Pay , with the highest activity in 2025-11 (28,145 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
28,145 stores launched
32,413 stores launched
37,340 stores launched
40,340 stores launched
43,076 stores launched
34,479 stores launched
39,642 stores launched
36,041 stores launched
37,848 stores launched
28,874 stores launched
27,913 stores launched
11,562 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 28145 | 7.08% |
| 2025-10 | 32413 | 8.15% |
| 2025-09 | 37340 | 9.39% |
| 2025-08 | 40340 | 10.14% |
| 2025-07 | 43076 | 10.83% |
| 2025-06 | 34479 | 8.67% |
| 2025-05 | 39642 | 9.97% |
| 2025-04 | 36041 | 9.06% |
| 2025-03 | 37848 | 9.52% |
| 2025-02 | 28874 | 7.26% |
| 2025-01 | 27913 | 7.02% |
| 2024-12 | 11562 | 2.91% |
Active Stores by Launch Year
Currently, 1,297,791 active stores in Google Pay are tracked in our database , with the most stores launched in 2025 (386,303 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
386,303 active stores
186,795 active stores
128,899 active stores
95,691 active stores
98,547 active stores
88,790 active stores
50,206 active stores
49,092 active stores
33,796 active stores
18,627 active stores
16,688 active stores
18,340 active stores
24,658 active stores
12,372 active stores
15,388 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 386303 | 29.77% |
| 2024 | 186795 | 14.39% |
| 2023 | 128899 | 9.93% |
| 2022 | 95691 | 7.37% |
| 2021 | 98547 | 7.59% |
| 2020 | 88790 | 6.84% |
| 2019 | 50206 | 3.87% |
| 2018 | 49092 | 3.78% |
| 2017 | 33796 | 2.60% |
| 2016 | 18627 | 1.44% |
| 2015 | 16688 | 1.29% |
| 2014 | 18340 | 1.41% |
| 2013 | 24658 | 1.90% |
| 2012 | 12372 | 0.95% |
| 2011 | 15388 | 1.19% |
| 2010 | 10285 | 0.79% |
| 2009 | 8893 | 0.69% |
| 2008 | 7208 | 0.56% |
| 2007 | 6495 | 0.50% |
| 2006 | 4881 | 0.38% |
| 2005 | 4552 | 0.35% |
| 2004 | 6875 | 0.53% |
| 2003 | 4864 | 0.37% |
| 2002 | 4123 | 0.32% |
| 2001 | 5121 | 0.39% |
| 2000 | 3478 | 0.27% |
| 1999 | 2875 | 0.22% |
| 1998 | 1923 | 0.15% |
| 1997 | 1056 | 0.08% |
| 1996 | 776 | 0.06% |
| 1995 | 194 | 0.01% |
Geographic Distribution
United States leads with 50.3% (619,130 AI-verified stores) , followed by United Kingdom (11.8%) and Australia (6.9%) .
Base: 1,230,812 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
619,130 AI-verified stores
144,771 AI-verified stores
84,354 AI-verified stores
77,021 AI-verified stores
59,541 AI-verified stores
37,068 AI-verified stores
34,562 AI-verified stores
33,353 AI-verified stores
20,453 AI-verified stores
15,992 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 619130 | 50.30% |
| United Kingdom | 144771 | 11.76% |
| Australia | 84354 | 6.85% |
| Canada | 77021 | 6.26% |
| Germany | 59541 | 4.84% |
| Italy | 37068 | 3.01% |
| Netherlands | 34562 | 2.81% |
| Spain | 33353 | 2.71% |
| Japan | 20453 | 1.66% |
| Hong Kong | 15992 | 1.30% |
| Sweden | 14566 | 1.18% |
| France | 13907 | 1.13% |
| New Zealand | 13842 | 1.12% |
| Switzerland | 11310 | 0.92% |
| Mexico | 9979 | 0.81% |
| Belgium | 9477 | 0.77% |
| Poland | 8656 | 0.70% |
| Ireland | 7909 | 0.64% |
| Portugal | 7768 | 0.63% |
| Denmark | 7153 | 0.58% |
Featured Stores
Discover the strongest performers and newest entrants in Google Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Vehicles & Parts
Shopify
Shopify
Shopify — Toys & Games
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 643.3k | 45.55% |
| Phones | 125.7k | 8.90% |
| Ecommerce platform | 1.4m | 100.00% |
| Couriers | 210.2k | 14.89% |
| Payment Providers | 201.1k | 14.24% |
| Categories | 1.0m | 71.04% |
| Social Media | 854.4k | 60.50% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Google Pay E-commerce Database to:
Gain actionable insights into 1.3m physical stores in Google Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Pay E-commerce Database?
-
Our database covers over 1.3m Google Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.4% among stores with at least one detectable social profile (732,435 stores) , followed by Facebook (26.4%) and TikTok (13.9%) .
Base: 854,421 stores with any detectable social profile (60.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
732,435 stores
545,476 stores
288,032 stores
187,677 stores
130,415 stores
106,222 stores
32,128 stores
31,411 stores
9,525 stores
4,045 stores
Visual Distribution