Elasticsearch Technology Adoption in E-commerce

Discover 5.6k e-commerce stores using Elasticsearch. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Magento leads with 91.6% of stores with physical delivery (5,132 stores) , followed by WooCommerce (5.0%) and PrestaShop (2.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Magento 91.6%

5,132 stores

280 stores

126 stores

62 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Elasticsearch
Platform Stores with Physical Delivery Percentage
Magento 5132 91.61%
WooCommerce 280 5.00%
PrestaShop 126 2.25%
Custom 62 1.11%
WooCommerce, Magento 1 0.02%
EasyDigitalDownloads 1 0.02%

All Stores Distribution

Magento holds 89.9% share of all Elasticsearch e-commerce stores (6,069) , with WooCommerce at 7.1% and PrestaShop at 2.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Magento 89.9%

6,069 stores

481 stores

135 stores

62 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Elasticsearch
Platform Total Stores Percentage
Magento 6069 89.91%
WooCommerce 481 7.13%
PrestaShop 135 2.00%
Custom 62 0.92%
WooCommerce, Magento 1 0.01%
EasyDigitalDownloads 2 0.03%

Categories Distribution

Health & Beauty leads with 16.2% of all stores (685 stores) , followed by Electronics & Technology (13.8%) and Clothing & Accessories (11.3%) .

Top 10 Categories

Health & Beauty 16.2%

685 stores

Electronics & Technology 13.8%

585 stores

Clothing & Accessories 11.3%

480 stores

Tools & Hardware 8.8%

372 stores

Home & Garden 7.9%

334 stores

Furniture & Home Decor 7.9%

333 stores

Vehicles & Parts 7.6%

322 stores

Food & Beverages 6.7%

284 stores

Business & Industrial 5.0%

213 stores

Sporting Goods & Outdoor Gear 4.6%

194 stores

Visual Distribution

Distribution of top 10 Elasticsearch store categories (December 2025)
Distribution of categories in Elasticsearch e-commerce stores
Category Number of Stores Percentage
Health & Beauty 685 16.17%
Electronics & Technology 585 13.81%
Clothing & Accessories 480 11.33%
Tools & Hardware 372 8.78%
Home & Garden 334 7.88%
Furniture & Home Decor 333 7.86%
Vehicles & Parts 322 7.60%
Food & Beverages 284 6.70%
Business & Industrial 213 5.03%
Sporting Goods & Outdoor Gear 194 4.58%
Jewelry & Watches 122 2.88%
Toys & Games 82 1.94%
Books & Media 79 1.86%
Office Supplies 76 1.79%
Pets & Pet Supplies 75 1.77%

Payment Providers Distribution

PayPal leads with 23.6% among AI-verified physical stores (856 stores) , followed by Bancontact (10.9%) and MasterCard (10.1%) .

Base: 1,722 AI-verified physical stores with detectable payment providers (25.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.6%

856 stores

396 stores

365 stores

Klarna 10.0%

363 stores

251 stores

224 stores

VISA 5.4%

196 stores

iDEAL 5.0%

182 stores

172 stores

160 stores

Visual Distribution

Distribution of top 10 Elasticsearch payment providers (December 2025)
Distribution of payment providers in Elasticsearch e-commerce stores
Payment Provider Store Count Market Share
PayPal 856 23.61%
Bancontact 396 10.92%
MasterCard 365 10.07%
Klarna 363 10.01%
American Express 251 6.92%
Apple Pay 224 6.18%
VISA 196 5.41%
iDEAL 182 5.02%
Google Pay 172 4.74%
Stripe Connect 160 4.41%
Mollie 121 3.34%
Przelewy24 115 3.17%
Bolt 95 2.62%
Swish 67 1.85%
Satispay 63 1.74%

Shipping Carriers Distribution

DHL leads with 18.9% among AI-verified physical stores (446 stores) , followed by UPS (16.7%) and DPD (14.9%) .

Base: 1,643 AI-verified physical stores with detectable shipping carriers (24.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.9%

446 stores

UPS 16.7%

394 stores

DPD 14.9%

353 stores

Bpost 8.5%

201 stores

GLS 7.4%

175 stores

FedEx 6.7%

158 stores

126 stores

USPS 4.3%

101 stores

TNT 3.5%

82 stores

68 stores

Visual Distribution

Distribution of top 10 Elasticsearch shipping carriers (December 2025)
Distribution of shipping carriers in Elasticsearch e-commerce stores
Shipping Carrier Store Count Market Share
DHL 446 18.87%
UPS 394 16.67%
DPD 353 14.93%
Bpost 201 8.50%
GLS 175 7.40%
FedEx 158 6.68%
PostNL 126 5.33%
USPS 101 4.27%
TNT 82 3.47%
InPost 68 2.88%
Royal Mail 65 2.75%
Colissimo 57 2.41%
Hermes 51 2.16%
Deutsche Post 47 1.99%
Chronopost 40 1.69%

Store Launch Timeline

Over the past 12 months, 532 new stores were launched in Elasticsearch , with the highest activity in 2025-11 (32 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.0%

32 stores launched

2025-10 12.4%

66 stores launched

2025-09 6.6%

35 stores launched

2025-08 9.0%

48 stores launched

2025-07 11.3%

60 stores launched

2025-06 18.6%

99 stores launched

2025-05 4.7%

25 stores launched

2025-04 4.5%

24 stores launched

2025-03 7.7%

41 stores launched

2025-02 6.0%

32 stores launched

2025-01 10.2%

54 stores launched

2024-12 3.0%

16 stores launched

Monthly Trend

Monthly store launches in Elasticsearch (December 2025)
Monthly store launches in Elasticsearch over the past 12 months
Month Stores Launched Percentage
2025-11 32 6.02%
2025-10 66 12.41%
2025-09 35 6.58%
2025-08 48 9.02%
2025-07 60 11.28%
2025-06 99 18.61%
2025-05 25 4.70%
2025-04 24 4.51%
2025-03 41 7.71%
2025-02 32 6.02%
2025-01 54 10.15%
2024-12 16 3.01%

Active Stores by Launch Year

Currently, 5,394 active stores in Elasticsearch are tracked in our database , with the most stores launched in 2025 (516 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.6%

516 active stores

2024 7.8%

421 active stores

2023 6.5%

352 active stores

2022 5.5%

297 active stores

2021 5.2%

282 active stores

2020 5.0%

272 active stores

2019 3.8%

206 active stores

2018 4.4%

239 active stores

2017 6.2%

337 active stores

2016 2.4%

129 active stores

2015 3.1%

169 active stores

2014 2.3%

122 active stores

2013 5.1%

273 active stores

2012 2.4%

128 active stores

2011 2.7%

147 active stores

Distribution by Launch Year

Active stores in Elasticsearch by original launch year (December 2025)
Active stores in Elasticsearch by launch year
Launch Year Active Stores Percentage
2025 516 9.57%
2024 421 7.80%
2023 352 6.53%
2022 297 5.51%
2021 282 5.23%
2020 272 5.04%
2019 206 3.82%
2018 239 4.43%
2017 337 6.25%
2016 129 2.39%
2015 169 3.13%
2014 122 2.26%
2013 273 5.06%
2012 128 2.37%
2011 147 2.73%
2010 219 4.06%
2009 150 2.78%
2008 135 2.50%
2007 102 1.89%
2006 122 2.26%
2005 79 1.46%
2004 90 1.67%
2003 79 1.46%
2002 73 1.35%
2001 120 2.22%
2000 102 1.89%
1999 98 1.82%
1998 62 1.15%
1997 36 0.67%
1996 32 0.59%
1995 5 0.09%

Social Media Usage

Facebook leads with 27.1% among stores with at least one detectable social profile (3,931 stores) , followed by Instagram (24.7%) and YouTube (16.8%) .

Base: 4,955 stores with any detectable social profile (73.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.1%

3,931 stores

Instagram 24.7%

3,585 stores

YouTube 16.8%

2,445 stores

Twitter 10.0%

1,450 stores

TikTok 8.2%

1,188 stores

LinkedIn 7.2%

1,045 stores

Pinterest 3.4%

488 stores

WhatsApp 1.4%

200 stores

X 1.2%

181 stores

Vimeo 0.1%

17 stores

Visual Distribution

Distribution of social media platforms in Elasticsearch (December 2025)
Distribution of social media platforms in Elasticsearch e-commerce stores
Social Platform Store Count Market Share
Facebook 3931 27.05%
Instagram 3585 24.67%
YouTube 2445 16.83%
Twitter 1450 9.98%
TikTok 1188 8.18%
LinkedIn 1045 7.19%
Pinterest 488 3.36%
WhatsApp 200 1.38%
X 181 1.25%
Vimeo 17 0.12%

Geographic Distribution

Netherlands leads with 14.6% (590 AI-verified stores) , followed by United Kingdom (13.8%) and United States (12.3%) .

Base: 4,028 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

590 AI-verified stores

557 AI-verified stores

494 AI-verified stores

377 AI-verified stores

367 AI-verified stores

364 AI-verified stores

283 AI-verified stores

Spain 3.2%

130 AI-verified stores

Italy 3.1%

123 AI-verified stores

90 AI-verified stores

Visual Distribution

Geographic distribution of stores using Elasticsearch (December 2025)
Geographic distribution of stores using Elasticsearch
Country AI-Verified Store Count Market Share
Netherlands 590 14.65%
United Kingdom 557 13.83%
United States 494 12.26%
Germany 377 9.36%
France 367 9.11%
Belgium 364 9.04%
Poland 283 7.03%
Spain 130 3.23%
Italy 123 3.05%
Norway 90 2.23%
Australia 87 2.16%
Bulgaria 80 1.99%
Austria 74 1.84%
Sweden 72 1.79%
Brazil 71 1.76%
Romania 65 1.61%
Canada 57 1.42%
Ireland 51 1.27%
Switzerland 49 1.22%
Czechia 47 1.17%

Dataset Coverage

Field Rows count Coverage
Website 6.8k 100.00%
Emails 2.4k 35.28%
Phones 2.8k 41.45%
Ecommerce platform 6.8k 99.88%
Couriers 1.6k 24.31%
Payment Providers 1.7k 25.48%
Categories 5.1k 75.26%
Social Media 5.0k 73.32%

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Frequently Asked Questions

What data is included in the Elasticsearch E-commerce Database?

Our database covers over 5.6k Elasticsearch physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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