Sierra Leone E-commerce Market
Explore 145.0 verified e-commerce stores in the Sierra Leone. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 461.0 with e-commerce signals. 145.0 verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 51.7% of stores with physical delivery (74 stores) , followed by Custom (28.0%) and Shopify (7.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74 stores
40 stores
11 stores
10 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
74 stores
40 stores
11 stores
10 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 74 | 51.75% |
| Custom | 40 | 27.97% |
| Shopify | 11 | 7.69% |
| Wix eCommerce | 10 | 6.99% |
| Magento | 2 | 1.40% |
| Versa Commerce | 2 | 1.40% |
| OpenCart | 1 | 0.70% |
| nopCommerce | 1 | 0.70% |
| Botble CMS | 1 | 0.70% |
| Active IT Zone Core | 1 | 0.70% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 72.4% share of all Sierra Leone e-commerce stores (318) , with Custom at 9.1% and Shopify at 2.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
318 stores
40 stores
11 stores
61 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
318 stores
40 stores
11 stores
61 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 318 | 72.44% |
| Custom | 40 | 9.11% |
| Shopify | 11 | 2.51% |
| Wix eCommerce | 61 | 13.90% |
| Magento | 2 | 0.46% |
| Versa Commerce | 2 | 0.46% |
| OpenCart | 2 | 0.46% |
| nopCommerce | 1 | 0.23% |
| Botble CMS | 1 | 0.23% |
| Active IT Zone Core | 1 | 0.23% |
Categories Distribution
Health & Beauty stores with 24.1% of all stores (27 stores) , followed by Clothing & Accessories (17.0%) and Food & Beverages (11.6%) .
Base: 112 AI-verified stores with physical delivery and detected product categories (77.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27 stores
19 stores
13 stores
13 stores
10 stores
7 stores
6 stores
4 stores
4 stores
3 stores
Visual Distribution
27 stores
19 stores
13 stores
13 stores
10 stores
7 stores
6 stores
4 stores
4 stores
3 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 27 | 24.11% |
| Clothing & Accessories | 19 | 16.96% |
| Food & Beverages | 13 | 11.61% |
| Electronics & Technology | 13 | 11.61% |
| Sporting Goods & Outdoor Gear | 10 | 8.93% |
| Home & Garden | 7 | 6.25% |
| Business & Industrial | 6 | 5.36% |
| Gifts & Special Occasions | 4 | 3.57% |
| Arts & Entertainment | 4 | 3.57% |
| Jewelry & Watches | 3 | 2.68% |
Payment Providers Distribution
PayPal stores with 34.4% among AI-verified physical stores (21 stores) , followed by MasterCard (11.5%) and Apple Pay (9.8%) .
Base: 35 AI-verified physical stores with detectable payment providers (24.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21 stores
7 stores
6 stores
5 stores
5 stores
5 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
21 stores
7 stores
6 stores
5 stores
5 stores
5 stores
2 stores
2 stores
2 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 21 | 34.43% |
| MasterCard | 7 | 11.48% |
| Apple Pay | 6 | 9.84% |
| Google Pay | 5 | 8.20% |
| American Express | 5 | 8.20% |
| Stripe Connect | 5 | 8.20% |
| VISA | 2 | 3.28% |
| Klarna | 2 | 3.28% |
| Orange Money | 2 | 3.28% |
| LiteCoin | 1 | 1.64% |
Shipping Carriers Distribution
DHL stores with 30.0% among AI-verified physical stores (12 stores) , followed by UPS (25.0%) and FedEx (17.5%) .
Base: 21 AI-verified physical stores with detectable shipping carriers (14.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
12 stores
10 stores
7 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12 | 30.00% |
| UPS | 10 | 25.00% |
| FedEx | 7 | 17.50% |
| USPS | 3 | 7.50% |
| DPD | 2 | 5.00% |
| ASM | 1 | 2.50% |
| GLS | 1 | 2.50% |
| Speedy | 1 | 2.50% |
| Royal Mail | 1 | 2.50% |
| TNT | 1 | 2.50% |
Store Launch Timeline
Over the past 12 months, 63 new stores were launched in Sierra Leone , with the highest activity in 2026-05 (9 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9 stores launched
9 stores launched
9 stores launched
8 stores launched
6 stores launched
5 stores launched
1 stores launched
4 stores launched
2 stores launched
4 stores launched
4 stores launched
2 stores launched
Monthly Trend
14.3% of last 12 months
14.3% of last 12 months
14.3% of last 12 months
12.7% of last 12 months
9.5% of last 12 months
7.9% of last 12 months
1.6% of last 12 months
6.3% of last 12 months
3.2% of last 12 months
6.3% of last 12 months
6.3% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 9 | 14.29% |
| 2026-04 | 9 | 14.29% |
| 2026-03 | 9 | 14.29% |
| 2026-02 | 8 | 12.70% |
| 2026-01 | 6 | 9.52% |
| 2025-12 | 5 | 7.94% |
| 2025-11 | 1 | 1.59% |
| 2025-10 | 4 | 6.35% |
| 2025-09 | 2 | 3.17% |
| 2025-08 | 4 | 6.35% |
| 2025-07 | 4 | 6.35% |
| 2025-06 | 2 | 3.17% |
Active Stores by Launch Year
Currently, 145 active stores in Sierra Leone are tracked in our database , with the most stores launched in 2026 (42 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
42 active stores
31 active stores
15 active stores
11 active stores
6 active stores
16 active stores
9 active stores
3 active stores
1 active stores
2 active stores
1 active stores
1 active stores
1 active stores
2 active stores
1 active stores
Distribution by Launch Year
29.0% of tracked active stores
21.4% of tracked active stores
10.3% of tracked active stores
7.6% of tracked active stores
4.1% of tracked active stores
11.0% of tracked active stores
6.2% of tracked active stores
2.1% of tracked active stores
0.7% of tracked active stores
1.4% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
1.4% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 42 | 28.97% |
| 2025 | 31 | 21.38% |
| 2024 | 15 | 10.34% |
| 2023 | 11 | 7.59% |
| 2022 | 6 | 4.14% |
| 2021 | 16 | 11.03% |
| 2020 | 9 | 6.21% |
| 2019 | 3 | 2.07% |
| 2018 | 1 | 0.69% |
| 2017 | 2 | 1.38% |
| 2016 | 1 | 0.69% |
| 2015 | 1 | 0.69% |
| 2014 | 1 | 0.69% |
| 2013 | 2 | 1.38% |
| 2012 | 1 | 0.69% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
WooCommerce
WooCommerce - Business & Industrial
Custom
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 145.0 | 100.00% |
| Emails | 81.0 | 55.86% |
| Phones | 60.0 | 41.38% |
| Ecommerce platform | 145.0 | 100.00% |
| Couriers | 21.0 | 14.48% |
| Payment Providers | 35.0 | 24.14% |
| Categories | 112.0 | 77.24% |
| Social Media | 78.0 | 53.79% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sierra Leone e-commerce landscape:
Analyze 145.0 verified e-commerce stores in Sierra Leone - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sierra Leone e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sierra Leone e-commerce intelligence?
-
We track 145.0 verified Sierra Leone e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 24.8% among stores with at least one detectable social profile (66 stores) , followed by Instagram (21.8%) and LinkedIn (11.3%) .
Base: 78 stores with any detectable social profile (53.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
66 stores
58 stores
30 stores
26 stores
21 stores
20 stores
20 stores
17 stores
8 stores
Visual Distribution
66 stores
58 stores
30 stores
26 stores
21 stores
20 stores
20 stores
17 stores
8 stores