Sao Tome and Principe E-commerce Database
Explore 195.0 verified e-commerce stores in the Sao Tome and Principe. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 363.0 with e-commerce signals. 195.0 verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 44.3% of stores with physical delivery (85 stores) , followed by Custom (24.0%) and Shopify (16.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
85 stores
46 stores
32 stores
13 stores
7 stores
5 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 85 | 44.27% |
| Custom | 46 | 23.96% |
| Shopify | 32 | 16.67% |
| Wix eCommerce | 13 | 6.77% |
| Magento | 7 | 3.65% |
| PrestaShop | 5 | 2.60% |
| Shopify, WooCommerce | 1 | 0.52% |
| OpenCart | 1 | 0.52% |
| Shoptet | 1 | 0.52% |
| Big Cartel | 1 | 0.52% |
All Stores Distribution
WooCommerce holds 63.4% share of all Sao Tome and Principe e-commerce stores (220) , with Custom at 13.3% and Shopify at 10.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
220 stores
46 stores
37 stores
27 stores
8 stores
5 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 220 | 63.40% |
| Custom | 46 | 13.26% |
| Shopify | 37 | 10.66% |
| Wix eCommerce | 27 | 7.78% |
| Magento | 8 | 2.31% |
| PrestaShop | 5 | 1.44% |
| Shopify, WooCommerce | 1 | 0.29% |
| OpenCart | 1 | 0.29% |
| Shoptet | 1 | 0.29% |
| Big Cartel | 1 | 0.29% |
Categories Distribution
Health & Beauty leads with 34.0% of all stores (48 stores) , followed by Clothing & Accessories (18.4%) and Food & Beverages (17.0%) .
Base: 141 AI-verified stores with physical delivery and detected product categories (72.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
48 stores
26 stores
24 stores
7 stores
6 stores
5 stores
4 stores
4 stores
4 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 48 | 34.04% |
| Clothing & Accessories | 26 | 18.44% |
| Food & Beverages | 24 | 17.02% |
| Tools & Hardware | 7 | 4.96% |
| Business & Industrial | 6 | 4.26% |
| Jewelry & Watches | 5 | 3.55% |
| Home & Garden | 4 | 2.84% |
| Arts & Entertainment | 4 | 2.84% |
| Electronics & Technology | 4 | 2.84% |
| Pets & Pet Supplies | 3 | 2.13% |
| Furniture & Home Decor | 3 | 2.13% |
| Vehicles & Parts | 3 | 2.13% |
| Collectibles & Hobbies | 2 | 1.42% |
| Gifts & Special Occasions | 1 | 0.71% |
| Books & Media | 1 | 0.71% |
Payment Providers Distribution
PayPal leads with 28.8% among AI-verified physical stores (34 stores) , followed by MasterCard (11.0%) and Apple Pay (10.2%) .
Base: 56 AI-verified physical stores with detectable payment providers (28.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
34 stores
13 stores
12 stores
11 stores
9 stores
8 stores
8 stores
6 stores
4 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 34 | 28.81% |
| MasterCard | 13 | 11.02% |
| Apple Pay | 12 | 10.17% |
| Klarna | 11 | 9.32% |
| Stripe Connect | 9 | 7.63% |
| VISA | 8 | 6.78% |
| Google Pay | 8 | 6.78% |
| BitCoin | 6 | 5.08% |
| American Express | 4 | 3.39% |
| Interac e-Transfer | 4 | 3.39% |
| JCB | 3 | 2.54% |
| Amazon Pay | 2 | 1.69% |
| Skrill | 2 | 1.69% |
| MasterPass | 1 | 0.85% |
| Braintree | 1 | 0.85% |
Shipping Carriers Distribution
DHL leads with 17.6% among AI-verified physical stores (12 stores) , followed by Royal Mail (16.2%) and UPS (8.8%) .
Base: 40 AI-verified physical stores with detectable shipping carriers (20.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12 stores
11 stores
6 stores
6 stores
6 stores
5 stores
4 stores
4 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12 | 17.65% |
| Royal Mail | 11 | 16.18% |
| UPS | 6 | 8.82% |
| Canada Post | 6 | 8.82% |
| USPS | 6 | 8.82% |
| FedEx | 5 | 7.35% |
| XpressPost | 4 | 5.88% |
| DPD | 4 | 5.88% |
| JX | 2 | 2.94% |
| Colissimo | 2 | 2.94% |
| Australia Post | 2 | 2.94% |
| Speedy | 2 | 2.94% |
| TCS | 2 | 2.94% |
| InPost | 2 | 2.94% |
| TNT | 2 | 2.94% |
Store Launch Timeline
Over the past 12 months, 58 new stores were launched in Sao Tome and Principe , with the highest activity in 2026-02 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
4 stores launched
18 stores launched
7 stores launched
7 stores launched
2 stores launched
4 stores launched
4 stores launched
1 stores launched
2 stores launched
3 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 4 | 6.90% |
| 2026-01 | 4 | 6.90% |
| 2025-12 | 18 | 31.03% |
| 2025-11 | 7 | 12.07% |
| 2025-10 | 7 | 12.07% |
| 2025-09 | 2 | 3.45% |
| 2025-08 | 4 | 6.90% |
| 2025-07 | 4 | 6.90% |
| 2025-06 | 1 | 1.72% |
| 2025-05 | 2 | 3.45% |
| 2025-04 | 3 | 5.17% |
| 2025-03 | 2 | 3.45% |
Active Stores by Launch Year
Currently, 195 active stores in Sao Tome and Principe are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
52 active stores
26 active stores
25 active stores
13 active stores
12 active stores
20 active stores
9 active stores
6 active stores
11 active stores
1 active stores
1 active stores
1 active stores
4 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9 | 4.62% |
| 2025 | 52 | 26.67% |
| 2024 | 26 | 13.33% |
| 2023 | 25 | 12.82% |
| 2022 | 13 | 6.67% |
| 2021 | 12 | 6.15% |
| 2020 | 20 | 10.26% |
| 2019 | 9 | 4.62% |
| 2018 | 6 | 3.08% |
| 2017 | 11 | 5.64% |
| 2016 | 1 | 0.51% |
| 2015 | 1 | 0.51% |
| 2012 | 1 | 0.51% |
| 2010 | 4 | 2.05% |
| 2009 | 1 | 0.51% |
| 2008 | 1 | 0.51% |
| 2005 | 1 | 0.51% |
| 2004 | 1 | 0.51% |
| 2003 | 1 | 0.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Clothing & Accessories
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 195.0 | 100.00% |
| Emails | 91.0 | 46.67% |
| Phones | 23.0 | 11.79% |
| Ecommerce platform | 195.0 | 100.00% |
| Couriers | 40.0 | 20.51% |
| Payment Providers | 56.0 | 28.72% |
| Categories | 143.0 | 73.33% |
| Social Media | 99.0 | 50.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sao Tome and Principe e-commerce landscape:
Analyze 195.0 verified e-commerce stores in Sao Tome and Principe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
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Monitor platform migrations, technology adoption, and market share changes across Sao Tome and Principe e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sao Tome and Principe e-commerce intelligence?
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We track 195.0 verified Sao Tome and Principe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 26.2% among stores with at least one detectable social profile (79 stores) , followed by Instagram (18.9%) and Twitter (13.0%) .
Base: 99 stores with any detectable social profile (50.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
79 stores
57 stores
39 stores
36 stores
31 stores
22 stores
15 stores
10 stores
10 stores
2 stores
Visual Distribution