Sao Tome and Principe E-commerce Market
Explore 161.0 verified e-commerce stores in the Sao Tome and Principe. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 293.0 with e-commerce signals. 161.0 verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 46.6% of stores with physical delivery (75 stores) , followed by Custom (26.1%) and Shopify (14.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
75 stores
42 stores
24 stores
6 stores
6 stores
4 stores
2 stores
1 stores
1 stores
0 stores
Visual Distribution
75 stores
42 stores
24 stores
6 stores
6 stores
4 stores
2 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 75 | 46.58% |
| Custom | 42 | 26.09% |
| Shopify | 24 | 14.91% |
| Magento | 6 | 3.73% |
| Wix eCommerce | 6 | 3.73% |
| PrestaShop | 4 | 2.48% |
| VirtueMart | 2 | 1.24% |
| thirty bees, PrestaShop | 1 | 0.62% |
| Shopify, WooCommerce | 1 | 0.62% |
| Botble CMS | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 60.0% share of all Sao Tome and Principe e-commerce stores (162) , with Custom at 15.6% and Shopify at 10.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
162 stores
42 stores
28 stores
7 stores
22 stores
4 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
162 stores
42 stores
28 stores
7 stores
22 stores
4 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 162 | 60.00% |
| Custom | 42 | 15.56% |
| Shopify | 28 | 10.37% |
| Magento | 7 | 2.59% |
| Wix eCommerce | 22 | 8.15% |
| PrestaShop | 4 | 1.48% |
| VirtueMart | 2 | 0.74% |
| thirty bees, PrestaShop | 1 | 0.37% |
| Shopify, WooCommerce | 1 | 0.37% |
| Botble CMS | 1 | 0.37% |
Categories Distribution
Health & Beauty stores with 38.5% of all stores (55 stores) , followed by Food & Beverages (10.5%) and Clothing & Accessories (9.8%) .
Base: 143 AI-verified stores with physical delivery and detected product categories (88.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
55 stores
15 stores
14 stores
11 stores
10 stores
6 stores
6 stores
5 stores
5 stores
4 stores
Visual Distribution
55 stores
15 stores
14 stores
11 stores
10 stores
6 stores
6 stores
5 stores
5 stores
4 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 55 | 38.46% |
| Food & Beverages | 15 | 10.49% |
| Clothing & Accessories | 14 | 9.79% |
| Sporting Goods & Outdoor Gear | 11 | 7.69% |
| Electronics & Technology | 10 | 6.99% |
| Business & Industrial | 6 | 4.20% |
| Home & Garden | 6 | 4.20% |
| Toys & Games | 5 | 3.50% |
| Tools & Hardware | 5 | 3.50% |
| Vehicles & Parts | 4 | 2.80% |
Payment Providers Distribution
PayPal stores with 28.2% among AI-verified physical stores (24 stores) , followed by BitCoin (14.1%) and Klarna (9.4%) .
Base: 46 AI-verified physical stores with detectable payment providers (28.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24 stores
12 stores
8 stores
7 stores
7 stores
7 stores
7 stores
4 stores
2 stores
2 stores
Visual Distribution
24 stores
12 stores
8 stores
7 stores
7 stores
7 stores
7 stores
4 stores
2 stores
2 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 24 | 28.24% |
| BitCoin | 12 | 14.12% |
| Klarna | 8 | 9.41% |
| MasterCard | 7 | 8.24% |
| Interac e-Transfer | 7 | 8.24% |
| Apple Pay | 7 | 8.24% |
| Stripe Connect | 7 | 8.24% |
| Google Pay | 4 | 4.71% |
| JCB | 2 | 2.35% |
| American Express | 2 | 2.35% |
Shipping Carriers Distribution
DHL stores with 16.9% among AI-verified physical stores (10 stores) , followed by Canada Post (15.3%) and XpressPost (11.9%) .
Base: 33 AI-verified physical stores with detectable shipping carriers (20.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10 stores
9 stores
7 stores
5 stores
5 stores
4 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
10 stores
9 stores
7 stores
5 stores
5 stores
4 stores
3 stores
2 stores
2 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 10 | 16.95% |
| Canada Post | 9 | 15.25% |
| XpressPost | 7 | 11.86% |
| DPD | 5 | 8.47% |
| Royal Mail | 5 | 8.47% |
| USPS | 4 | 6.78% |
| UPS | 3 | 5.08% |
| Schenker | 2 | 3.39% |
| Posti | 2 | 3.39% |
| An Post | 2 | 3.39% |
Store Launch Timeline
Over the past 12 months, 62 new stores were launched in Sao Tome and Principe , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
11 stores launched
8 stores launched
1 stores launched
4 stores launched
16 stores launched
3 stores launched
3 stores launched
2 stores launched
2 stores launched
1 stores launched
Monthly Trend
17.7% of last 12 months
17.7% of last 12 months
12.9% of last 12 months
1.6% of last 12 months
6.5% of last 12 months
25.8% of last 12 months
4.8% of last 12 months
4.8% of last 12 months
3.2% of last 12 months
3.2% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 17.74% |
| 2026-04 | 11 | 17.74% |
| 2026-03 | 8 | 12.90% |
| 2026-02 | 1 | 1.61% |
| 2026-01 | 4 | 6.45% |
| 2025-12 | 16 | 25.81% |
| 2025-11 | 3 | 4.84% |
| 2025-10 | 3 | 4.84% |
| 2025-08 | 2 | 3.23% |
| 2025-07 | 2 | 3.23% |
| 2025-06 | 1 | 1.61% |
Active Stores by Launch Year
Currently, 161 active stores in Sao Tome and Principe are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35 active stores
31 active stores
16 active stores
19 active stores
9 active stores
10 active stores
8 active stores
9 active stores
5 active stores
8 active stores
1 active stores
1 active stores
1 active stores
4 active stores
1 active stores
Distribution by Launch Year
21.7% of tracked active stores
19.3% of tracked active stores
9.9% of tracked active stores
11.8% of tracked active stores
5.6% of tracked active stores
6.2% of tracked active stores
5.0% of tracked active stores
5.6% of tracked active stores
3.1% of tracked active stores
5.0% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
2.5% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35 | 21.74% |
| 2025 | 31 | 19.25% |
| 2024 | 16 | 9.94% |
| 2023 | 19 | 11.80% |
| 2022 | 9 | 5.59% |
| 2021 | 10 | 6.21% |
| 2020 | 8 | 4.97% |
| 2019 | 9 | 5.59% |
| 2018 | 5 | 3.11% |
| 2017 | 8 | 4.97% |
| 2016 | 1 | 0.62% |
| 2015 | 1 | 0.62% |
| 2012 | 1 | 0.62% |
| 2010 | 4 | 2.48% |
| 2009 | 1 | 0.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 161.0 | 100.00% |
| Emails | 56.0 | 34.78% |
| Phones | 38.0 | 23.60% |
| Ecommerce platform | 161.0 | 100.00% |
| Couriers | 33.0 | 20.50% |
| Payment Providers | 46.0 | 28.57% |
| Categories | 143.0 | 88.82% |
| Social Media | 70.0 | 43.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sao Tome and Principe e-commerce landscape:
Analyze 161.0 verified e-commerce stores in Sao Tome and Principe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sao Tome and Principe e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sao Tome and Principe e-commerce intelligence?
-
We track 161.0 verified Sao Tome and Principe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 26.2% among stores with at least one detectable social profile (53 stores) , followed by Instagram (20.3%) and Twitter (13.9%) .
Base: 70 stores with any detectable social profile (43.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
53 stores
41 stores
28 stores
22 stores
18 stores
17 stores
9 stores
7 stores
6 stores
1 stores
Visual Distribution
53 stores
41 stores
28 stores
22 stores
18 stores
17 stores
9 stores
7 stores
6 stores
1 stores