Sao Tome and Principe E-commerce Database

Explore 144.0 e-commerce stores in the Sao Tome and Principe. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 37.5% of stores with physical delivery (54 stores) , followed by Custom (25.0%) and Shopify (19.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

54 stores

Custom 25.0%

36 stores

Shopify 19.4%

28 stores

12 stores

5 stores

4 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Sao Tome and Principe
Platform Stores with Physical Delivery Percentage
WooCommerce 54 37.50%
Custom 36 25.00%
Shopify 28 19.44%
Wix eCommerce 12 8.33%
Magento 5 3.47%
PrestaShop 4 2.78%
Fourthwall 2 1.39%
Big Cartel 1 0.69%
ePages 1 0.69%
WooCommerce, Shopify 1 0.69%

All Stores Distribution

WooCommerce holds 46.5% share of all Sao Tome and Principe e-commerce stores (93) , with Custom at 18.0% and Shopify at 16.0% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

93 stores

Custom 18.0%

36 stores

Shopify 16.0%

32 stores

25 stores

5 stores

4 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Sao Tome and Principe
Platform Total Stores Percentage
WooCommerce 93 46.50%
Custom 36 18.00%
Shopify 32 16.00%
Wix eCommerce 25 12.50%
Magento 5 2.50%
PrestaShop 4 2.00%
Fourthwall 2 1.00%
Big Cartel 1 0.50%
ePages 1 0.50%
WooCommerce, Shopify 1 0.50%

Categories Distribution

Health & Beauty leads with 33.3% of all stores (37 stores) , followed by Food & Beverages (19.8%) and Clothing & Accessories (18.0%) .

Top 10 Categories

Health & Beauty 33.3%

37 stores

Food & Beverages 19.8%

22 stores

Clothing & Accessories 18.0%

20 stores

Jewelry & Watches 4.5%

5 stores

Business & Industrial 3.6%

4 stores

Home & Garden 3.6%

4 stores

Vehicles & Parts 2.7%

3 stores

Arts & Entertainment 2.7%

3 stores

Tools & Hardware 2.7%

3 stores

Toys & Games 1.8%

2 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe store categories (January 2026)
Distribution of categories in Sao Tome and Principe e-commerce stores
Category Number of Stores Percentage
Health & Beauty 37 33.33%
Food & Beverages 22 19.82%
Clothing & Accessories 20 18.02%
Jewelry & Watches 5 4.50%
Business & Industrial 4 3.60%
Home & Garden 4 3.60%
Vehicles & Parts 3 2.70%
Arts & Entertainment 3 2.70%
Tools & Hardware 3 2.70%
Toys & Games 2 1.80%
Gifts & Special Occasions 2 1.80%
Books & Media 2 1.80%
Electronics & Technology 2 1.80%
Sporting Goods & Outdoor Gear 1 0.90%
Furniture & Home Decor 1 0.90%

Payment Providers Distribution

PayPal leads with 25.8% among AI-verified physical stores (25 stores) , followed by Google Pay (9.3%) and American Express (9.3%) .

Base: 47 AI-verified physical stores with detectable payment providers (32.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.8%

25 stores

9 stores

9 stores

9 stores

8 stores

7 stores

6 stores

VISA 5.2%

5 stores

JCB 5.2%

5 stores

4 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe payment providers (January 2026)
Distribution of payment providers in Sao Tome and Principe e-commerce stores
Payment Provider Store Count Market Share
PayPal 25 25.77%
Google Pay 9 9.28%
American Express 9 9.28%
Apple Pay 9 9.28%
Klarna 8 8.25%
MasterCard 7 7.22%
Stripe Connect 6 6.19%
VISA 5 5.15%
JCB 5 5.15%
BitCoin 4 4.12%
Amazon Pay 3 3.09%
Interac e-Transfer 2 2.06%
AfterPay 2 2.06%
Paddle 2 2.06%
Amazon Payments 1 1.03%

Shipping Carriers Distribution

Royal Mail leads with 18.6% among AI-verified physical stores (8 stores) , followed by DHL (16.3%) and Canada Post (11.6%) .

Base: 21 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

8 stores

DHL 16.3%

7 stores

5 stores

4 stores

UPS 7.0%

3 stores

USPS 7.0%

3 stores

2 stores

FedEx 4.7%

2 stores

2 stores

DPD 4.7%

2 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe shipping carriers (January 2026)
Distribution of shipping carriers in Sao Tome and Principe e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 8 18.60%
DHL 7 16.28%
Canada Post 5 11.63%
XpressPost 4 9.30%
UPS 3 6.98%
USPS 3 6.98%
Colissimo 2 4.65%
FedEx 2 4.65%
Australia Post 2 4.65%
DPD 2 4.65%
Colis Privé 1 2.33%
Aramex 1 2.33%
Hermes 1 2.33%
An Post 1 2.33%
Posti 1 2.33%

Store Launch Timeline

Over the past 12 months, 29 new stores were launched in Sao Tome and Principe , with the highest activity in 2025-12 (13 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 44.8%

13 stores launched

2025-11 6.9%

2 stores launched

2025-10 10.3%

3 stores launched

2025-09 3.4%

1 stores launched

2025-08 10.3%

3 stores launched

2025-06 3.4%

1 stores launched

2025-05 10.3%

3 stores launched

2025-04 6.9%

2 stores launched

2025-01 3.4%

1 stores launched

Monthly Trend

Monthly store launches in Sao Tome and Principe (January 2026)
Monthly store launches in Sao Tome and Principe over the past 12 months
Month Stores Launched Percentage
2025-12 13 44.83%
2025-11 2 6.90%
2025-10 3 10.34%
2025-09 1 3.45%
2025-08 3 10.34%
2025-06 1 3.45%
2025-05 3 10.34%
2025-04 2 6.90%
2025-01 1 3.45%

Active Stores by Launch Year

Currently, 144 active stores in Sao Tome and Principe are tracked in our database , with the most stores launched in 2025 (29 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.1%

29 active stores

2024 16.0%

23 active stores

2023 15.3%

22 active stores

2022 4.9%

7 active stores

2021 7.6%

11 active stores

2020 11.1%

16 active stores

2019 7.6%

11 active stores

2018 4.2%

6 active stores

2017 4.2%

6 active stores

2016 0.7%

1 active stores

2015 0.7%

1 active stores

2012 0.7%

1 active stores

2011 0.7%

1 active stores

2010 2.1%

3 active stores

2009 0.7%

1 active stores

Distribution by Launch Year

Active stores in Sao Tome and Principe by original launch year (January 2026)
Active stores in Sao Tome and Principe by launch year
Launch Year Active Stores Percentage
2025 29 20.14%
2024 23 15.97%
2023 22 15.28%
2022 7 4.86%
2021 11 7.64%
2020 16 11.11%
2019 11 7.64%
2018 6 4.17%
2017 6 4.17%
2016 1 0.69%
2015 1 0.69%
2012 1 0.69%
2011 1 0.69%
2010 3 2.08%
2009 1 0.69%
2008 2 1.39%
2005 1 0.69%
2004 1 0.69%
2003 1 0.69%

Social Media Usage

Facebook leads with 29.4% among stores with at least one detectable social profile (60 stores) , followed by Instagram (18.1%) and Twitter (16.2%) .

Base: 73 stores with any detectable social profile (50.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.4%

60 stores

Instagram 18.1%

37 stores

Twitter 16.2%

33 stores

LinkedIn 14.7%

30 stores

YouTube 8.8%

18 stores

Pinterest 4.9%

10 stores

TikTok 4.4%

9 stores

X 2.0%

4 stores

WhatsApp 1.0%

2 stores

Vimeo 0.5%

1 stores

Visual Distribution

Distribution of social media platforms in Sao Tome and Principe (January 2026)
Distribution of social media platforms in Sao Tome and Principe e-commerce stores
Social Platform Store Count Market Share
Facebook 60 29.41%
Instagram 37 18.14%
Twitter 33 16.18%
LinkedIn 30 14.71%
YouTube 18 8.82%
Pinterest 10 4.90%
TikTok 9 4.41%
X 4 1.96%
WhatsApp 2 0.98%
Vimeo 1 0.49%

Dataset Coverage

Field Rows count Coverage
Website 144.0 100.00%
Emails 74.0 51.39%
Phones 24.0 16.67%
Ecommerce platform 144.0 100.00%
Couriers 21.0 14.58%
Payment Providers 47.0 32.64%
Categories 114.0 79.17%
Social Media 73.0 50.69%

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Frequently Asked Questions

What data is included in the Sao Tome and Principe E-commerce Database?

Our database covers over 144.0 Sao Tome and Principe physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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