Sao Tome and Principe E-commerce Market
Explore 172.0 verified e-commerce stores in the Sao Tome and Principe. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 318.0 with e-commerce signals. 172.0 verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 42.4% of stores with physical delivery (73 stores) , followed by Custom (28.5%) and Shopify (16.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
73 stores
49 stores
29 stores
6 stores
5 stores
5 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
73 stores
49 stores
29 stores
6 stores
5 stores
5 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 73 | 42.44% |
| Custom | 49 | 28.49% |
| Shopify | 29 | 16.86% |
| Magento | 6 | 3.49% |
| Wix eCommerce | 5 | 2.91% |
| PrestaShop | 5 | 2.91% |
| VirtueMart | 2 | 1.16% |
| Stock Manager Advance (SMA) with Shop Module | 1 | 0.58% |
| ePages | 1 | 0.58% |
| Shopify, WooCommerce | 1 | 0.58% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 57.8% share of all Sao Tome and Principe e-commerce stores (167) , with Custom at 17.0% and Shopify at 11.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
167 stores
49 stores
33 stores
7 stores
21 stores
5 stores
2 stores
3 stores
1 stores
1 stores
Visual Distribution
167 stores
49 stores
33 stores
7 stores
21 stores
5 stores
2 stores
3 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 167 | 57.79% |
| Custom | 49 | 16.96% |
| Shopify | 33 | 11.42% |
| Magento | 7 | 2.42% |
| Wix eCommerce | 21 | 7.27% |
| PrestaShop | 5 | 1.73% |
| VirtueMart | 2 | 0.69% |
| Stock Manager Advance (SMA) with Shop Module | 3 | 1.04% |
| ePages | 1 | 0.35% |
| Shopify, WooCommerce | 1 | 0.35% |
Categories Distribution
Health & Beauty stores with 36.8% of all stores (56 stores) , followed by Food & Beverages (11.8%) and Clothing & Accessories (9.2%) .
Base: 152 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
56 stores
18 stores
14 stores
12 stores
11 stores
7 stores
7 stores
6 stores
5 stores
4 stores
Visual Distribution
56 stores
18 stores
14 stores
12 stores
11 stores
7 stores
7 stores
6 stores
5 stores
4 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 56 | 36.84% |
| Food & Beverages | 18 | 11.84% |
| Clothing & Accessories | 14 | 9.21% |
| Sporting Goods & Outdoor Gear | 12 | 7.89% |
| Electronics & Technology | 11 | 7.24% |
| Business & Industrial | 7 | 4.61% |
| Home & Garden | 7 | 4.61% |
| Toys & Games | 6 | 3.95% |
| Tools & Hardware | 5 | 3.29% |
| Vehicles & Parts | 4 | 2.63% |
Payment Providers Distribution
PayPal stores with 27.3% among AI-verified physical stores (21 stores) , followed by Apple Pay (11.7%) and Klarna (10.4%) .
Base: 41 AI-verified physical stores with detectable payment providers (23.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21 stores
9 stores
8 stores
7 stores
7 stores
6 stores
5 stores
4 stores
3 stores
2 stores
Visual Distribution
21 stores
9 stores
8 stores
7 stores
7 stores
6 stores
5 stores
4 stores
3 stores
2 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 21 | 27.27% |
| Apple Pay | 9 | 11.69% |
| Klarna | 8 | 10.39% |
| MasterCard | 7 | 9.09% |
| BitCoin | 7 | 9.09% |
| Stripe Connect | 6 | 7.79% |
| Interac e-Transfer | 5 | 6.49% |
| Google Pay | 4 | 5.19% |
| VISA | 3 | 3.90% |
| JCB | 2 | 2.60% |
Shipping Carriers Distribution
DHL stores with 14.3% among AI-verified physical stores (8 stores) , followed by Canada Post (12.5%) and USPS (10.7%) .
Base: 32 AI-verified physical stores with detectable shipping carriers (18.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8 stores
7 stores
6 stores
5 stores
5 stores
5 stores
4 stores
2 stores
2 stores
2 stores
Visual Distribution
8 stores
7 stores
6 stores
5 stores
5 stores
5 stores
4 stores
2 stores
2 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8 | 14.29% |
| Canada Post | 7 | 12.50% |
| USPS | 6 | 10.71% |
| XpressPost | 5 | 8.93% |
| Royal Mail | 5 | 8.93% |
| DPD | 5 | 8.93% |
| UPS | 4 | 7.14% |
| Colissimo | 2 | 3.57% |
| La Poste | 2 | 3.57% |
| Colis Privé | 2 | 3.57% |
Store Launch Timeline
Over the past 12 months, 58 new stores were launched in Sao Tome and Principe , with the highest activity in 2026-04 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
8 stores launched
1 stores launched
4 stores launched
15 stores launched
5 stores launched
5 stores launched
3 stores launched
2 stores launched
3 stores launched
1 stores launched
Monthly Trend
19.0% of last 12 months
13.8% of last 12 months
1.7% of last 12 months
6.9% of last 12 months
25.9% of last 12 months
8.6% of last 12 months
8.6% of last 12 months
5.2% of last 12 months
3.4% of last 12 months
5.2% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 11 | 18.97% |
| 2026-03 | 8 | 13.79% |
| 2026-02 | 1 | 1.72% |
| 2026-01 | 4 | 6.90% |
| 2025-12 | 15 | 25.86% |
| 2025-11 | 5 | 8.62% |
| 2025-10 | 5 | 8.62% |
| 2025-08 | 3 | 5.17% |
| 2025-07 | 2 | 3.45% |
| 2025-06 | 3 | 5.17% |
| 2025-05 | 1 | 1.72% |
Active Stores by Launch Year
Currently, 172 active stores in Sao Tome and Principe are tracked in our database , with the most stores launched in 2026 (26 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
26 active stores
38 active stores
19 active stores
23 active stores
12 active stores
10 active stores
8 active stores
9 active stores
6 active stores
9 active stores
1 active stores
1 active stores
1 active stores
4 active stores
1 active stores
Distribution by Launch Year
15.1% of tracked active stores
22.1% of tracked active stores
11.0% of tracked active stores
13.4% of tracked active stores
7.0% of tracked active stores
5.8% of tracked active stores
4.7% of tracked active stores
5.2% of tracked active stores
3.5% of tracked active stores
5.2% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
2.3% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 26 | 15.12% |
| 2025 | 38 | 22.09% |
| 2024 | 19 | 11.05% |
| 2023 | 23 | 13.37% |
| 2022 | 12 | 6.98% |
| 2021 | 10 | 5.81% |
| 2020 | 8 | 4.65% |
| 2019 | 9 | 5.23% |
| 2018 | 6 | 3.49% |
| 2017 | 9 | 5.23% |
| 2016 | 1 | 0.58% |
| 2015 | 1 | 0.58% |
| 2012 | 1 | 0.58% |
| 2010 | 4 | 2.33% |
| 2009 | 1 | 0.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Health & Beauty
Shopify - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 172.0 | 100.00% |
| Emails | 67.0 | 38.95% |
| Phones | 46.0 | 26.74% |
| Ecommerce platform | 172.0 | 100.00% |
| Couriers | 32.0 | 18.60% |
| Payment Providers | 41.0 | 23.84% |
| Categories | 152.0 | 88.37% |
| Social Media | 74.0 | 43.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sao Tome and Principe e-commerce landscape:
Analyze 172.0 verified e-commerce stores in Sao Tome and Principe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sao Tome and Principe e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sao Tome and Principe e-commerce intelligence?
-
We track 172.0 verified Sao Tome and Principe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 28.1% among stores with at least one detectable social profile (57 stores) , followed by Instagram (22.2%) and Twitter (12.8%) .
Base: 74 stores with any detectable social profile (43.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57 stores
45 stores
26 stores
21 stores
17 stores
15 stores
10 stores
6 stores
5 stores
1 stores
Visual Distribution
57 stores
45 stores
26 stores
21 stores
17 stores
15 stores
10 stores
6 stores
5 stores
1 stores