Sao Tome and Principe E-commerce Database

Explore 185.0 verified e-commerce stores in the Sao Tome and Principe. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 357.0 with e-commerce signals. 185.0 verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 46.2% of stores with physical delivery (85 stores) , followed by Custom (26.1%) and Shopify (16.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

85 stores

Custom 26.1%

48 stores

Shopify 16.8%

31 stores

7 stores

5 stores

4 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Sao Tome and Principe
Platform Stores with Physical Delivery Percentage
WooCommerce 85 46.20%
Custom 48 26.09%
Shopify 31 16.85%
Magento 7 3.80%
PrestaShop 5 2.72%
Wix eCommerce 4 2.17%
OpenCart 1 0.54%
VirtueMart 1 0.54%
Stock Manager Advance (SMA) with Shop Module 1 0.54%
ePages 1 0.54%

Categories Distribution

Health & Beauty leads with 36.6% of all stores (59 stores) , followed by Food & Beverages (11.8%) and Clothing & Accessories (10.6%) .

Base: 161 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 36.6%

59 stores

Food & Beverages 11.8%

19 stores

Clothing & Accessories 10.6%

17 stores

Electronics & Technology 5.6%

9 stores

Sporting Goods & Outdoor Gear 5.6%

9 stores

Toys & Games 5.0%

8 stores

Business & Industrial 5.0%

8 stores

Home & Garden 4.3%

7 stores

Vehicles & Parts 3.1%

5 stores

Gifts & Special Occasions 2.5%

4 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe store categories (April 2026)
Distribution of categories in Sao Tome and Principe e-commerce stores
Category Number of Stores Percentage
Health & Beauty 59 36.65%
Food & Beverages 19 11.80%
Clothing & Accessories 17 10.56%
Electronics & Technology 9 5.59%
Sporting Goods & Outdoor Gear 9 5.59%
Toys & Games 8 4.97%
Business & Industrial 8 4.97%
Home & Garden 7 4.35%
Vehicles & Parts 5 3.11%
Gifts & Special Occasions 4 2.48%
Tools & Hardware 4 2.48%
Jewelry & Watches 4 2.48%
Books & Media 3 1.86%
Arts & Entertainment 3 1.86%
Pets & Pet Supplies 2 1.24%

Payment Providers Distribution

PayPal leads with 31.2% among AI-verified physical stores (29 stores) , followed by Klarna (11.8%) and Stripe Connect (9.7%) .

Base: 48 AI-verified physical stores with detectable payment providers (25.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.2%

29 stores

Klarna 11.8%

11 stores

9 stores

9 stores

7 stores

7 stores

VISA 5.4%

5 stores

4 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe payment providers (April 2026)
Distribution of payment providers in Sao Tome and Principe e-commerce stores
Payment Provider Store Count Market Share
PayPal 29 31.18%
Klarna 11 11.83%
Stripe Connect 9 9.68%
MasterCard 9 9.68%
BitCoin 7 7.53%
Apple Pay 7 7.53%
VISA 5 5.38%
Interac e-Transfer 4 4.30%
American Express 3 3.23%
Google Pay 3 3.23%
JCB 2 2.15%
MasterPass 1 1.08%
MB WAY 1 1.08%
GrabPay 1 1.08%
AliPay 1 1.08%

Shipping Carriers Distribution

DHL leads with 17.6% among AI-verified physical stores (9 stores) , followed by Canada Post (11.8%) and DPD (9.8%) .

Base: 36 AI-verified physical stores with detectable shipping carriers (19.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 17.6%

9 stores

6 stores

DPD 9.8%

5 stores

5 stores

5 stores

UPS 5.9%

3 stores

USPS 5.9%

3 stores

FedEx 5.9%

3 stores

TNT 3.9%

2 stores

Estes 3.9%

2 stores

Visual Distribution

Distribution of top 10 Sao Tome and Principe shipping carriers (April 2026)
Distribution of shipping carriers in Sao Tome and Principe e-commerce stores
Shipping Carrier Store Count Market Share
DHL 9 17.65%
Canada Post 6 11.76%
DPD 5 9.80%
Royal Mail 5 9.80%
XpressPost 5 9.80%
UPS 3 5.88%
USPS 3 5.88%
FedEx 3 5.88%
TNT 2 3.92%
Estes 2 3.92%
GLS 2 3.92%
Schenker 2 3.92%
TCS 2 3.92%
An Post 1 1.96%
PostNL 1 1.96%

Store Launch Timeline

Over the past 12 months, 61 new stores were launched in Sao Tome and Principe , with the highest activity in 2026-03 (9 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 14.8%

9 stores launched

2026-02 6.6%

4 stores launched

2026-01 6.6%

4 stores launched

2025-12 26.2%

16 stores launched

2025-11 11.5%

7 stores launched

2025-10 11.5%

7 stores launched

2025-09 3.3%

2 stores launched

2025-08 4.9%

3 stores launched

2025-07 6.6%

4 stores launched

2025-06 1.6%

1 stores launched

2025-05 3.3%

2 stores launched

2025-04 3.3%

2 stores launched

Monthly Trend

Monthly store launches in Sao Tome and Principe (April 2026)
Monthly store launches in Sao Tome and Principe over the past 12 months
Month Stores Launched Percentage
2026-03 9 14.75%
2026-02 4 6.56%
2026-01 4 6.56%
2025-12 16 26.23%
2025-11 7 11.48%
2025-10 7 11.48%
2025-09 2 3.28%
2025-08 3 4.92%
2025-07 4 6.56%
2025-06 1 1.64%
2025-05 2 3.28%
2025-04 2 3.28%

Active Stores by Launch Year

Currently, 185 active stores in Sao Tome and Principe are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.2%

17 active stores

2025 26.5%

49 active stores

2024 12.4%

23 active stores

2023 14.1%

26 active stores

2022 6.5%

12 active stores

2021 7.0%

13 active stores

2020 4.3%

8 active stores

2019 4.3%

8 active stores

2018 3.2%

6 active stores

2017 5.4%

10 active stores

2016 0.5%

1 active stores

2015 0.5%

1 active stores

2012 0.5%

1 active stores

2010 2.2%

4 active stores

2009 0.5%

1 active stores

Distribution by Launch Year

Active stores in Sao Tome and Principe by original launch year (April 2026)
Active stores in Sao Tome and Principe by launch year
Launch Year Active Stores Percentage
2026 17 9.19%
2025 49 26.49%
2024 23 12.43%
2023 26 14.05%
2022 12 6.49%
2021 13 7.03%
2020 8 4.32%
2019 8 4.32%
2018 6 3.24%
2017 10 5.41%
2016 1 0.54%
2015 1 0.54%
2012 1 0.54%
2010 4 2.16%
2009 1 0.54%
2008 2 1.08%
2005 1 0.54%
2004 1 0.54%
2003 1 0.54%

Social Media Usage

Facebook leads with 27.2% among stores with at least one detectable social profile (65 stores) , followed by Instagram (22.6%) and Twitter (12.1%) .

Base: 85 stores with any detectable social profile (45.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.2%

65 stores

Instagram 22.6%

54 stores

Twitter 12.1%

29 stores

YouTube 10.5%

25 stores

LinkedIn 9.2%

22 stores

Pinterest 7.9%

19 stores

TikTok 5.0%

12 stores

X 2.5%

6 stores

WhatsApp 2.5%

6 stores

Discord 0.4%

1 stores

Visual Distribution

Distribution of social media platforms in Sao Tome and Principe (April 2026)
Distribution of social media platforms in Sao Tome and Principe e-commerce stores
Social Platform Store Count Market Share
Facebook 65 27.20%
Instagram 54 22.59%
Twitter 29 12.13%
YouTube 25 10.46%
LinkedIn 22 9.21%
Pinterest 19 7.95%
TikTok 12 5.02%
X 6 2.51%
WhatsApp 6 2.51%
Discord 1 0.42%

Data Coverage

Field Rows count Coverage
Website 185.0 100.00%
Emails 73.0 39.46%
Phones 21.0 11.35%
Ecommerce platform 185.0 100.00%
Couriers 36.0 19.46%
Payment Providers 48.0 25.95%
Categories 162.0 87.57%
Social Media 85.0 45.95%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Sao Tome and Principe e-commerce landscape:

Analyze 185.0 verified e-commerce stores in Sao Tome and Principe - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Sao Tome and Principe e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Sao Tome and Principe e-commerce intelligence?

We track 185.0 verified Sao Tome and Principe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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