North Macedonia E-commerce Market
Explore 2.2k verified e-commerce stores in the North Macedonia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 5.1k with e-commerce signals. 2.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 65.6% of stores with physical delivery (1,433 stores) , followed by Shopify (11.8%) and Custom (11.6%) .
Base: 2,183 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,433 stores
258 stores
253 stores
89 stores
34 stores
26 stores
22 stores
13 stores
9 stores
7 stores
Visual Distribution
1,433 stores
258 stores
253 stores
89 stores
34 stores
26 stores
22 stores
13 stores
9 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1433 | 65.64% |
| Shopify | 258 | 11.82% |
| Custom | 253 | 11.59% |
| OpenCart | 89 | 4.08% |
| Wix eCommerce | 34 | 1.56% |
| nopCommerce | 26 | 1.19% |
| PrestaShop | 22 | 1.01% |
| Magento | 13 | 0.60% |
| VirtueMart | 9 | 0.41% |
| NBSHOP | 7 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 72.4% share of detected North Macedonia e-commerce signals (3,716) , with Shopify at 7.3% and Custom at 6.2% (October 2026) .
Base: 5,135 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,716 websites
374 websites
317 websites
118 websites
290 websites
45 websites
29 websites
41 websites
30 websites
24 websites
Visual Distribution
3,716 websites
374 websites
317 websites
118 websites
290 websites
45 websites
29 websites
41 websites
30 websites
24 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3716 | 72.37% |
| Shopify | 374 | 7.28% |
| Custom | 317 | 6.17% |
| OpenCart | 118 | 2.30% |
| Wix eCommerce | 290 | 5.65% |
| nopCommerce | 45 | 0.88% |
| PrestaShop | 29 | 0.56% |
| Magento | 41 | 0.80% |
| VirtueMart | 30 | 0.58% |
| NBSHOP | 24 | 0.47% |
Categories Distribution
Health & Beauty stores with 16.9% of all stores (369 stores) , followed by Clothing & Accessories (12.4%) and Home & Garden (10.3%) .
Base: 2,183 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
369 stores
270 stores
225 stores
164 stores
137 stores
133 stores
106 stores
72 stores
62 stores
53 stores
Visual Distribution
369 stores
270 stores
225 stores
164 stores
137 stores
133 stores
106 stores
72 stores
62 stores
53 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 369 | 16.90% |
| Clothing & Accessories | 270 | 12.37% |
| Home & Garden | 225 | 10.31% |
| Electronics & Technology | 164 | 7.51% |
| Baby & Toddler | 137 | 6.28% |
| Food & Beverages | 133 | 6.09% |
| Sporting Goods & Outdoor Gear | 106 | 4.86% |
| Tools & Hardware | 72 | 3.30% |
| Vehicles & Parts | 62 | 2.84% |
| Furniture & Home Decor | 53 | 2.43% |
Payment Providers Distribution
VISA accounts for 25.9% of displayed detection occurrences (356 occurrences) , followed by MasterCard (23.7%) and Maestro (14.6%) .
Base: 1,374 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
356 occurrences
325 occurrences
201 occurrences
140 occurrences
75 occurrences
75 occurrences
58 occurrences
58 occurrences
51 occurrences
35 occurrences
Visual Distribution
356 occurrences
325 occurrences
201 occurrences
140 occurrences
75 occurrences
75 occurrences
58 occurrences
58 occurrences
51 occurrences
35 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 356 | 25.91% |
| MasterCard | 325 | 23.65% |
| Maestro | 201 | 14.63% |
| PayPal | 140 | 10.19% |
| American Express | 75 | 5.46% |
| Stripe | 75 | 5.46% |
| Bankart | 58 | 4.22% |
| DinersClub | 58 | 4.22% |
| Apple Pay | 51 | 3.71% |
| Discover | 35 | 2.55% |
Shipping Carriers Distribution
DHL accounts for 39.4% of displayed detection occurrences (85 occurrences) , followed by UPS (16.2%) and FedEx (13.0%) .
Base: 216 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
85 occurrences
35 occurrences
28 occurrences
17 occurrences
15 occurrences
11 occurrences
10 occurrences
6 occurrences
5 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 85 | 39.35% |
| UPS | 35 | 16.20% |
| FedEx | 28 | 12.96% |
| Speedy | 17 | 7.87% |
| Delivery Auto | 15 | 6.94% |
| GLS | 11 | 5.09% |
| USPS | 10 | 4.63% |
| Nova Poshta | 6 | 2.78% |
| DPD | 5 | 2.31% |
| EMS | 4 | 1.85% |
Store Launch Timeline
Over the past 12 months, 343 new stores were launched in North Macedonia , with the highest activity in 2026-09 (32 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
32 stores launched
41 stores launched
24 stores launched
29 stores launched
33 stores launched
35 stores launched
33 stores launched
29 stores launched
27 stores launched
35 stores launched
19 stores launched
6 stores launched
Monthly Trend
9.3% of last 12 months
12.0% of last 12 months
7.0% of last 12 months
8.5% of last 12 months
9.6% of last 12 months
10.2% of last 12 months
9.6% of last 12 months
8.5% of last 12 months
7.9% of last 12 months
10.2% of last 12 months
5.5% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 32 | 9.33% |
| 2026-08 | 41 | 11.95% |
| 2026-07 | 24 | 7.00% |
| 2026-06 | 29 | 8.45% |
| 2026-05 | 33 | 9.62% |
| 2026-04 | 35 | 10.20% |
| 2026-03 | 33 | 9.62% |
| 2026-02 | 29 | 8.45% |
| 2026-01 | 27 | 7.87% |
| 2025-12 | 35 | 10.20% |
| 2025-11 | 19 | 5.54% |
| 2025-10 | 6 | 1.75% |
Active Stores by Launch Year
Currently, 2,169 active stores in North Macedonia are tracked in our database , with the most stores launched in 2026 (298 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
298 active stores
295 active stores
210 active stores
181 active stores
149 active stores
161 active stores
180 active stores
91 active stores
125 active stores
72 active stores
52 active stores
39 active stores
51 active stores
42 active stores
36 active stores
Distribution by Launch Year
13.7% of tracked active stores
13.6% of tracked active stores
9.7% of tracked active stores
8.3% of tracked active stores
6.9% of tracked active stores
7.4% of tracked active stores
8.3% of tracked active stores
4.2% of tracked active stores
5.8% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 298 | 13.74% |
| 2025 | 295 | 13.60% |
| 2024 | 210 | 9.68% |
| 2023 | 181 | 8.34% |
| 2022 | 149 | 6.87% |
| 2021 | 161 | 7.42% |
| 2020 | 180 | 8.30% |
| 2019 | 91 | 4.20% |
| 2018 | 125 | 5.76% |
| 2017 | 72 | 3.32% |
| 2016 | 52 | 2.40% |
| 2015 | 39 | 1.80% |
| 2014 | 51 | 2.35% |
| 2013 | 42 | 1.94% |
| 2012 | 36 | 1.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Custom - Electronics & Technology
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Pets & Pet Supplies
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2k | 100.00% |
| Emails | 1.6k | 75.13% |
| Phones | 1.5k | 68.25% |
| Ecommerce platform | 2.2k | 100.00% |
| Couriers | 157 | 7.19% |
| Payment Providers | 521 | 23.87% |
| Categories | 1.8k | 82.73% |
| Social Media | 1.6k | 73.57% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the North Macedonia e-commerce landscape:
Analyze 2.2k verified e-commerce stores in North Macedonia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the North Macedonia e-commerce intelligence?
-
We track 2.2k verified North Macedonia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.8% of displayed detection occurrences (1,475 occurrences) , followed by Instagram (34.2%) and YouTube (6.5%) .
Base: 4,012 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,475 occurrences
1,372 occurrences
261 occurrences
223 occurrences
182 occurrences
179 occurrences
160 occurrences
104 occurrences
51 occurrences
5 occurrences
Visual Distribution
1,475 occurrences
1,372 occurrences
261 occurrences
223 occurrences
182 occurrences
179 occurrences
160 occurrences
104 occurrences
51 occurrences
5 occurrences