North Macedonia E-commerce Database

Explore 3.4k e-commerce stores in the North Macedonia. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 49.0% of stores with physical delivery (1,637 stores) , followed by Custom (36.7%) and Shopify (9.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,637 stores

Custom 36.7%

1,227 stores

310 stores

51 stores

39 stores

32 stores

23 stores

21 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in North Macedonia
Platform Stores with Physical Delivery Percentage
WooCommerce 1637 48.95%
Custom 1227 36.69%
Shopify 310 9.27%
Wix eCommerce 51 1.53%
OpenCart 39 1.17%
nopCommerce 32 0.96%
PrestaShop 23 0.69%
Magento 21 0.63%
SummerCart 2 0.06%
CS Cart 2 0.06%

All Stores Distribution

WooCommerce holds 60.3% share of all North Macedonia e-commerce stores (2,966) , with Custom at 25.0% and Shopify at 8.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,966 stores

Custom 25.0%

1,227 stores

414 stores

148 stores

52 stores

45 stores

32 stores

27 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in North Macedonia
Platform Total Stores Percentage
WooCommerce 2966 60.35%
Custom 1227 24.96%
Shopify 414 8.42%
Wix eCommerce 148 3.01%
OpenCart 52 1.06%
nopCommerce 45 0.92%
PrestaShop 32 0.65%
Magento 27 0.55%
SummerCart 2 0.04%
CS Cart 2 0.04%

Categories Distribution

Health & Beauty leads with 23.5% of all stores (591 stores) , followed by Electronics & Technology (13.5%) and Home & Garden (10.1%) .

Top 10 Categories

Health & Beauty 23.5%

591 stores

Electronics & Technology 13.5%

341 stores

Home & Garden 10.1%

255 stores

Food & Beverages 9.7%

245 stores

Clothing & Accessories 8.9%

225 stores

Furniture & Home Decor 7.5%

190 stores

Vehicles & Parts 5.7%

143 stores

Business & Industrial 5.7%

143 stores

Sporting Goods & Outdoor Gear 3.1%

77 stores

Baby & Toddler 2.5%

64 stores

Visual Distribution

Distribution of top 10 North Macedonia store categories (November 2025)
Distribution of categories in North Macedonia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 591 23.46%
Electronics & Technology 341 13.54%
Home & Garden 255 10.12%
Food & Beverages 245 9.73%
Clothing & Accessories 225 8.93%
Furniture & Home Decor 190 7.54%
Vehicles & Parts 143 5.68%
Business & Industrial 143 5.68%
Sporting Goods & Outdoor Gear 77 3.06%
Baby & Toddler 64 2.54%
Tools & Hardware 63 2.50%
Pets & Pet Supplies 49 1.95%
Jewelry & Watches 47 1.87%
Toys & Games 44 1.75%
Arts & Entertainment 42 1.67%

Payment Providers Distribution

MasterCard leads with 33.4% among AI-verified physical stores (156 stores) , followed by VISA (26.3%) and PayPal (15.0%) .

Base: 319 AI-verified physical stores with detectable payment providers (9.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

156 stores

VISA 26.3%

123 stores

PayPal 15.0%

70 stores

27 stores

22 stores

12 stores

Bolt 2.6%

12 stores

11 stores

JCB 1.9%

9 stores

7 stores

Visual Distribution

Distribution of top 10 North Macedonia payment providers (November 2025)
Distribution of payment providers in North Macedonia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 156 33.40%
VISA 123 26.34%
PayPal 70 14.99%
Stripe Connect 27 5.78%
American Express 22 4.71%
Apple Pay 12 2.57%
Bolt 12 2.57%
Google Pay 11 2.36%
JCB 9 1.93%
BitCoin 7 1.50%
Klarna 6 1.28%
AliPay 4 0.86%
Paddle 4 0.86%
Adyen 2 0.43%
AfterPay 2 0.43%

Shipping Carriers Distribution

UPS leads with 28.1% among AI-verified physical stores (75 stores) , followed by DHL (27.3%) and FedEx (10.9%) .

Base: 177 AI-verified physical stores with detectable shipping carriers (5.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.1%

75 stores

DHL 27.3%

73 stores

FedEx 10.9%

29 stores

19 stores

TNT 5.6%

15 stores

USPS 3.7%

10 stores

DPD 3.0%

8 stores

GLS 3.0%

8 stores

TCS 3.0%

8 stores

JX 2.6%

7 stores

Visual Distribution

Distribution of top 10 North Macedonia shipping carriers (November 2025)
Distribution of shipping carriers in North Macedonia e-commerce stores
Shipping Carrier Store Count Market Share
UPS 75 28.09%
DHL 73 27.34%
FedEx 29 10.86%
Hermes 19 7.12%
TNT 15 5.62%
USPS 10 3.75%
DPD 8 3.00%
GLS 8 3.00%
TCS 8 3.00%
JX 7 2.62%
Speedy 6 2.25%
S.F. Express 4 1.50%
ePacket 2 0.75%
BRT 2 0.75%
Hong Kong Post 1 0.37%

Store Launch Timeline

Over the past 12 months, 682 new stores were launched in North Macedonia , with the highest activity in 2025-10 (56 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.2%

56 stores launched

2025-09 9.1%

62 stores launched

2025-08 8.1%

55 stores launched

2025-07 11.9%

81 stores launched

2025-06 8.9%

61 stores launched

2025-05 10.1%

69 stores launched

2025-04 11.7%

80 stores launched

2025-03 8.2%

56 stores launched

2025-02 6.7%

46 stores launched

2025-01 7.3%

50 stores launched

2024-12 6.2%

42 stores launched

2024-11 3.5%

24 stores launched

Monthly Trend

Monthly store launches in North Macedonia (November 2025)
Monthly store launches in North Macedonia over the past 12 months
Month Stores Launched Percentage
2025-10 56 8.21%
2025-09 62 9.09%
2025-08 55 8.06%
2025-07 81 11.88%
2025-06 61 8.94%
2025-05 69 10.12%
2025-04 80 11.73%
2025-03 56 8.21%
2025-02 46 6.74%
2025-01 50 7.33%
2024-12 42 6.16%
2024-11 24 3.52%

Active Stores by Launch Year

Currently, 3,339 active stores in North Macedonia are tracked in our database , with the most stores launched in 2025 (616 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.4%

616 active stores

2024 14.5%

484 active stores

2023 10.1%

337 active stores

2022 9.2%

307 active stores

2021 7.4%

247 active stores

2020 7.8%

259 active stores

2019 4.3%

144 active stores

2018 5.3%

176 active stores

2017 2.9%

98 active stores

2016 2.9%

97 active stores

2015 2.2%

73 active stores

2014 2.4%

79 active stores

2013 1.8%

60 active stores

2012 1.5%

51 active stores

2011 1.4%

47 active stores

Distribution by Launch Year

Active stores in North Macedonia by original launch year (November 2025)
Active stores in North Macedonia by launch year
Launch Year Active Stores Percentage
2025 616 18.45%
2024 484 14.50%
2023 337 10.09%
2022 307 9.19%
2021 247 7.40%
2020 259 7.76%
2019 144 4.31%
2018 176 5.27%
2017 98 2.94%
2016 97 2.91%
2015 73 2.19%
2014 79 2.37%
2013 60 1.80%
2012 51 1.53%
2011 47 1.41%
2010 60 1.80%
2009 58 1.74%
2008 46 1.38%
2007 27 0.81%
2006 24 0.72%
2005 12 0.36%
2004 17 0.51%
2003 17 0.51%
2002 1 0.03%
2001 1 0.03%
2000 1 0.03%

Social Media Usage

Facebook leads with 35.1% among stores with at least one detectable social profile (2,110 stores) , followed by Instagram (29.0%) and YouTube (9.5%) .

Base: 2,342 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.1%

2,110 stores

Instagram 29.0%

1,743 stores

YouTube 9.5%

572 stores

LinkedIn 6.9%

415 stores

Twitter 5.8%

351 stores

Pinterest 4.2%

255 stores

TikTok 3.5%

210 stores

X 2.9%

176 stores

WhatsApp 2.7%

165 stores

Vimeo 0.2%

14 stores

Visual Distribution

Distribution of social media platforms in North Macedonia (November 2025)
Distribution of social media platforms in North Macedonia e-commerce stores
Social Platform Store Count Market Share
Facebook 2110 35.10%
Instagram 1743 29.00%
YouTube 572 9.52%
LinkedIn 415 6.90%
Twitter 351 5.84%
Pinterest 255 4.24%
TikTok 210 3.49%
X 176 2.93%
WhatsApp 165 2.74%
Vimeo 14 0.23%

Dataset Coverage

Field Rows count Coverage
Website 3.4k 100.00%
Emails 2.1k 63.13%
Phones 1.2k 34.73%
Ecommerce platform 3.4k 100.00%
Couriers 177.0 5.26%
Payment Providers 319.0 9.48%
Categories 2.6k 77.27%
Social Media 2.3k 69.58%

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Frequently Asked Questions

What data is included in the North Macedonia E-commerce Database?

Our database covers over 3.4k North Macedonia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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