North Macedonia E-commerce Database

Explore 2.6k e-commerce stores in the North Macedonia. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 66.2% of stores with physical delivery (1,740 stores) , followed by Shopify (16.1%) and Custom (10.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,740 stores

Shopify 16.1%

423 stores

Custom 10.4%

273 stores

56 stores

42 stores

40 stores

29 stores

23 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in North Macedonia
Platform Stores with Physical Delivery Percentage
WooCommerce 1740 66.16%
Shopify 423 16.08%
Custom 273 10.38%
Wix eCommerce 56 2.13%
nopCommerce 42 1.60%
OpenCart 40 1.52%
PrestaShop 29 1.10%
Magento 23 0.87%
SummerCart 2 0.08%
CS Cart 2 0.08%

All Stores Distribution

WooCommerce holds 76.0% share of all North Macedonia e-commerce stores (3,287) , with Shopify at 10.5% and Custom at 6.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

3,287 stores

Shopify 10.5%

454 stores

273 stores

146 stores

48 stores

49 stores

29 stores

33 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in North Macedonia
Platform Total Stores Percentage
WooCommerce 3287 76.04%
Shopify 454 10.50%
Custom 273 6.32%
Wix eCommerce 146 3.38%
nopCommerce 48 1.11%
OpenCart 49 1.13%
PrestaShop 29 0.67%
Magento 33 0.76%
SummerCart 2 0.05%
CS Cart 2 0.05%

Categories Distribution

Health & Beauty leads with 25.0% of all stores (470 stores) , followed by Electronics & Technology (14.2%) and Clothing & Accessories (11.8%) .

Top 10 Categories

Health & Beauty 25.0%

470 stores

Electronics & Technology 14.2%

266 stores

Clothing & Accessories 11.8%

222 stores

Food & Beverages 8.4%

158 stores

Furniture & Home Decor 8.4%

157 stores

Home & Garden 8.3%

156 stores

Vehicles & Parts 5.5%

104 stores

Sporting Goods & Outdoor Gear 3.4%

63 stores

Baby & Toddler 2.8%

53 stores

Jewelry & Watches 2.6%

49 stores

Visual Distribution

Distribution of top 10 North Macedonia store categories (January 2026)
Distribution of categories in North Macedonia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 470 25.04%
Electronics & Technology 266 14.17%
Clothing & Accessories 222 11.83%
Food & Beverages 158 8.42%
Furniture & Home Decor 157 8.36%
Home & Garden 156 8.31%
Vehicles & Parts 104 5.54%
Sporting Goods & Outdoor Gear 63 3.36%
Baby & Toddler 53 2.82%
Jewelry & Watches 49 2.61%
Pets & Pet Supplies 47 2.50%
Toys & Games 35 1.86%
Books & Media 34 1.81%
Business & Industrial 32 1.70%
Arts & Entertainment 31 1.65%

Payment Providers Distribution

MasterCard leads with 32.0% among AI-verified physical stores (139 stores) , followed by VISA (24.8%) and PayPal (15.4%) .

Base: 288 AI-verified physical stores with detectable payment providers (10.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

139 stores

VISA 24.8%

108 stores

PayPal 15.4%

67 stores

29 stores

28 stores

14 stores

13 stores

Bolt 2.3%

10 stores

8 stores

7 stores

Visual Distribution

Distribution of top 10 North Macedonia payment providers (January 2026)
Distribution of payment providers in North Macedonia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 139 31.95%
VISA 108 24.83%
PayPal 67 15.40%
Stripe Connect 29 6.67%
American Express 28 6.44%
Apple Pay 14 3.22%
Google Pay 13 2.99%
Bolt 10 2.30%
BitCoin 8 1.84%
Klarna 7 1.61%
JCB 4 0.92%
PayU 2 0.46%
AfterPay 2 0.46%
Amazon Pay 2 0.46%
LiteCoin 2 0.46%

Shipping Carriers Distribution

DHL leads with 29.2% among AI-verified physical stores (64 stores) , followed by UPS (26.9%) and FedEx (8.7%) .

Base: 157 AI-verified physical stores with detectable shipping carriers (5.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 29.2%

64 stores

UPS 26.9%

59 stores

FedEx 8.7%

19 stores

15 stores

USPS 6.4%

14 stores

TNT 4.6%

10 stores

GLS 4.1%

9 stores

DPD 3.2%

7 stores

6 stores

JX 1.8%

4 stores

Visual Distribution

Distribution of top 10 North Macedonia shipping carriers (January 2026)
Distribution of shipping carriers in North Macedonia e-commerce stores
Shipping Carrier Store Count Market Share
DHL 64 29.22%
UPS 59 26.94%
FedEx 19 8.68%
Hermes 15 6.85%
USPS 14 6.39%
TNT 10 4.57%
GLS 9 4.11%
DPD 7 3.20%
Speedy 6 2.74%
JX 4 1.83%
TCS 4 1.83%
Correos 2 0.91%
ePacket 2 0.91%
ASM 2 0.91%
BRT 2 0.91%

Store Launch Timeline

Over the past 12 months, 524 new stores were launched in North Macedonia , with the highest activity in 2025-12 (37 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.1%

37 stores launched

2025-11 8.6%

45 stores launched

2025-10 8.6%

45 stores launched

2025-09 7.6%

40 stores launched

2025-08 7.8%

41 stores launched

2025-07 11.8%

62 stores launched

2025-06 7.3%

38 stores launched

2025-05 9.9%

52 stores launched

2025-04 12.4%

65 stores launched

2025-03 8.8%

46 stores launched

2025-02 7.4%

39 stores launched

2025-01 2.7%

14 stores launched

Monthly Trend

Monthly store launches in North Macedonia (January 2026)
Monthly store launches in North Macedonia over the past 12 months
Month Stores Launched Percentage
2025-12 37 7.06%
2025-11 45 8.59%
2025-10 45 8.59%
2025-09 40 7.63%
2025-08 41 7.82%
2025-07 62 11.83%
2025-06 38 7.25%
2025-05 52 9.92%
2025-04 65 12.40%
2025-03 46 8.78%
2025-02 39 7.44%
2025-01 14 2.67%

Active Stores by Launch Year

Currently, 2,629 active stores in North Macedonia are tracked in our database , with the most stores launched in 2025 (542 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.6%

542 active stores

2024 12.2%

321 active stores

2023 9.4%

246 active stores

2022 7.5%

198 active stores

2021 8.2%

216 active stores

2020 8.6%

227 active stores

2019 4.7%

123 active stores

2018 5.7%

150 active stores

2017 3.4%

89 active stores

2016 2.8%

73 active stores

2015 1.6%

41 active stores

2014 2.0%

52 active stores

2013 2.0%

52 active stores

2012 1.8%

47 active stores

2011 1.6%

41 active stores

Distribution by Launch Year

Active stores in North Macedonia by original launch year (January 2026)
Active stores in North Macedonia by launch year
Launch Year Active Stores Percentage
2025 542 20.62%
2024 321 12.21%
2023 246 9.36%
2022 198 7.53%
2021 216 8.22%
2020 227 8.63%
2019 123 4.68%
2018 150 5.71%
2017 89 3.39%
2016 73 2.78%
2015 41 1.56%
2014 52 1.98%
2013 52 1.98%
2012 47 1.79%
2011 41 1.56%
2010 53 2.02%
2009 46 1.75%
2008 36 1.37%
2007 22 0.84%
2006 16 0.61%
2005 10 0.38%
2004 11 0.42%
2003 13 0.49%
2002 1 0.04%
2001 2 0.08%
2000 1 0.04%

Social Media Usage

Facebook leads with 35.9% among stores with at least one detectable social profile (1,744 stores) , followed by Instagram (32.5%) and YouTube (8.0%) .

Base: 1,891 stores with any detectable social profile (71.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.9%

1,744 stores

Instagram 32.5%

1,579 stores

YouTube 8.0%

386 stores

LinkedIn 5.8%

282 stores

Twitter 5.7%

278 stores

Pinterest 4.3%

208 stores

TikTok 3.9%

191 stores

X 2.2%

109 stores

WhatsApp 1.4%

67 stores

Vimeo 0.2%

9 stores

Visual Distribution

Distribution of social media platforms in North Macedonia (January 2026)
Distribution of social media platforms in North Macedonia e-commerce stores
Social Platform Store Count Market Share
Facebook 1744 35.94%
Instagram 1579 32.54%
YouTube 386 7.95%
LinkedIn 282 5.81%
Twitter 278 5.73%
Pinterest 208 4.29%
TikTok 191 3.94%
X 109 2.25%
WhatsApp 67 1.38%
Vimeo 9 0.19%

Dataset Coverage

Field Rows count Coverage
Website 2.6k 100.00%
Emails 1.5k 58.20%
Phones 991.0 37.45%
Ecommerce platform 2.6k 100.00%
Couriers 157.0 5.93%
Payment Providers 288.0 10.88%
Categories 1.9k 72.79%
Social Media 1.9k 71.47%

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Frequently Asked Questions

What data is included in the North Macedonia E-commerce Database?

Our database covers over 2.6k North Macedonia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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