North Macedonia E-commerce Market
Explore 2.4k verified e-commerce stores in the North Macedonia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 4.8k with e-commerce signals. 2.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 67.7% of stores with physical delivery (1,574 stores) , followed by Shopify (12.6%) and Custom (12.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,574 stores
293 stores
286 stores
44 stores
31 stores
28 stores
25 stores
23 stores
10 stores
10 stores
Visual Distribution
1,574 stores
293 stores
286 stores
44 stores
31 stores
28 stores
25 stores
23 stores
10 stores
10 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1574 | 67.73% |
| Shopify | 293 | 12.61% |
| Custom | 286 | 12.31% |
| Wix eCommerce | 44 | 1.89% |
| OpenCart | 31 | 1.33% |
| nopCommerce | 28 | 1.20% |
| PrestaShop | 25 | 1.08% |
| Magento | 23 | 0.99% |
| NBSHOP | 10 | 0.43% |
| VirtueMart | 10 | 0.43% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 78.2% share of all North Macedonia e-commerce stores (3,445) , with Shopify at 7.6% and Custom at 6.5% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,445 stores
336 stores
286 stores
153 stores
42 stores
44 stores
26 stores
35 stores
13 stores
28 stores
Visual Distribution
3,445 stores
336 stores
286 stores
153 stores
42 stores
44 stores
26 stores
35 stores
13 stores
28 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3445 | 78.15% |
| Shopify | 336 | 7.62% |
| Custom | 286 | 6.49% |
| Wix eCommerce | 153 | 3.47% |
| OpenCart | 42 | 0.95% |
| nopCommerce | 44 | 1.00% |
| PrestaShop | 26 | 0.59% |
| Magento | 35 | 0.79% |
| NBSHOP | 13 | 0.29% |
| VirtueMart | 28 | 0.64% |
Categories Distribution
Health & Beauty stores with 20.2% of all stores (384 stores) , followed by Clothing & Accessories (16.0%) and Home & Garden (14.4%) .
Base: 1,901 AI-verified stores with physical delivery and detected product categories (80.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
384 stores
304 stores
273 stores
169 stores
148 stores
142 stores
106 stores
78 stores
63 stores
55 stores
Visual Distribution
384 stores
304 stores
273 stores
169 stores
148 stores
142 stores
106 stores
78 stores
63 stores
55 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 384 | 20.20% |
| Clothing & Accessories | 304 | 15.99% |
| Home & Garden | 273 | 14.36% |
| Electronics & Technology | 169 | 8.89% |
| Food & Beverages | 148 | 7.79% |
| Baby & Toddler | 142 | 7.47% |
| Sporting Goods & Outdoor Gear | 106 | 5.58% |
| Tools & Hardware | 78 | 4.10% |
| Vehicles & Parts | 63 | 3.31% |
| Furniture & Home Decor | 55 | 2.89% |
Payment Providers Distribution
MasterCard stores with 35.2% among AI-verified physical stores (158 stores) , followed by VISA (26.1%) and PayPal (12.2%) .
Base: 290 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
158 stores
117 stores
55 stores
38 stores
28 stores
11 stores
10 stores
7 stores
7 stores
5 stores
Visual Distribution
158 stores
117 stores
55 stores
38 stores
28 stores
11 stores
10 stores
7 stores
7 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 158 | 35.19% |
| VISA | 117 | 26.06% |
| PayPal | 55 | 12.25% |
| Stripe Connect | 38 | 8.46% |
| American Express | 28 | 6.24% |
| Apple Pay | 11 | 2.45% |
| Bolt | 10 | 2.23% |
| Klarna | 7 | 1.56% |
| Google Pay | 7 | 1.56% |
| BitCoin | 5 | 1.11% |
Shipping Carriers Distribution
UPS stores with 34.0% among AI-verified physical stores (71 stores) , followed by DHL (32.1%) and FedEx (6.7%) .
Base: 151 AI-verified physical stores with detectable shipping carriers (6.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
71 stores
67 stores
14 stores
10 stores
9 stores
9 stores
8 stores
6 stores
4 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 71 | 33.97% |
| DHL | 67 | 32.06% |
| FedEx | 14 | 6.70% |
| Hermes | 10 | 4.78% |
| USPS | 9 | 4.31% |
| GLS | 9 | 4.31% |
| DPD | 8 | 3.83% |
| Speedy | 6 | 2.87% |
| TNT | 4 | 1.91% |
| ASM | 3 | 1.44% |
Store Launch Timeline
Over the past 12 months, 432 new stores were launched in North Macedonia , with the highest activity in 2026-04 (40 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
40 stores launched
54 stores launched
41 stores launched
39 stores launched
37 stores launched
30 stores launched
48 stores launched
31 stores launched
21 stores launched
47 stores launched
23 stores launched
21 stores launched
Monthly Trend
9.3% of last 12 months
12.5% of last 12 months
9.5% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
6.9% of last 12 months
11.1% of last 12 months
7.2% of last 12 months
4.9% of last 12 months
10.9% of last 12 months
5.3% of last 12 months
4.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 40 | 9.26% |
| 2026-03 | 54 | 12.50% |
| 2026-02 | 41 | 9.49% |
| 2026-01 | 39 | 9.03% |
| 2025-12 | 37 | 8.56% |
| 2025-11 | 30 | 6.94% |
| 2025-10 | 48 | 11.11% |
| 2025-09 | 31 | 7.18% |
| 2025-08 | 21 | 4.86% |
| 2025-07 | 47 | 10.88% |
| 2025-06 | 23 | 5.32% |
| 2025-05 | 21 | 4.86% |
Active Stores by Launch Year
Currently, 2,350 active stores in North Macedonia are tracked in our database , with the most stores launched in 2026 (176 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
176 active stores
406 active stores
260 active stores
216 active stores
179 active stores
181 active stores
205 active stores
103 active stores
125 active stores
73 active stores
54 active stores
33 active stores
54 active stores
47 active stores
40 active stores
Distribution by Launch Year
7.5% of tracked active stores
17.3% of tracked active stores
11.1% of tracked active stores
9.2% of tracked active stores
7.6% of tracked active stores
7.7% of tracked active stores
8.7% of tracked active stores
4.4% of tracked active stores
5.3% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 176 | 7.49% |
| 2025 | 406 | 17.28% |
| 2024 | 260 | 11.06% |
| 2023 | 216 | 9.19% |
| 2022 | 179 | 7.62% |
| 2021 | 181 | 7.70% |
| 2020 | 205 | 8.72% |
| 2019 | 103 | 4.38% |
| 2018 | 125 | 5.32% |
| 2017 | 73 | 3.11% |
| 2016 | 54 | 2.30% |
| 2015 | 33 | 1.40% |
| 2014 | 54 | 2.30% |
| 2013 | 47 | 2.00% |
| 2012 | 40 | 1.70% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4k | 100.00% |
| Emails | 1.3k | 56.15% |
| Phones | 1.5k | 64.36% |
| Ecommerce platform | 2.4k | 100.00% |
| Couriers | 151.0 | 6.38% |
| Payment Providers | 290.0 | 12.26% |
| Categories | 2.0k | 82.45% |
| Social Media | 1.7k | 72.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the North Macedonia e-commerce landscape:
Analyze 2.4k verified e-commerce stores in North Macedonia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across North Macedonia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the North Macedonia e-commerce intelligence?
-
We track 2.4k verified North Macedonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.4% among stores with at least one detectable social profile (1,568 stores) , followed by Instagram (33.3%) and YouTube (6.6%) .
Base: 1,705 stores with any detectable social profile (72.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,568 stores
1,433 stores
284 stores
242 stores
224 stores
199 stores
167 stores
121 stores
60 stores
5 stores
Visual Distribution
1,568 stores
1,433 stores
284 stores
242 stores
224 stores
199 stores
167 stores
121 stores
60 stores
5 stores