North Macedonia E-commerce Database

Explore 2.3k verified e-commerce stores in the North Macedonia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 4.8k with e-commerce signals. 2.3k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 66.8% of stores with physical delivery (1,541 stores) , followed by Custom (13.3%) and Shopify (12.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,541 stores

Custom 13.3%

306 stores

Shopify 12.3%

284 stores

46 stores

33 stores

27 stores

26 stores

23 stores

11 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in North Macedonia
Platform Stores with Physical Delivery Percentage
WooCommerce 1541 66.80%
Custom 306 13.26%
Shopify 284 12.31%
Wix eCommerce 46 1.99%
OpenCart 33 1.43%
nopCommerce 27 1.17%
PrestaShop 26 1.13%
Magento 23 1.00%
VirtueMart 11 0.48%
NBSHOP 10 0.43%

Categories Distribution

Health & Beauty leads with 20.9% of all stores (395 stores) , followed by Clothing & Accessories (15.2%) and Home & Garden (14.9%) .

Base: 1,893 AI-verified stores with physical delivery and detected product categories (80.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.9%

395 stores

Clothing & Accessories 15.2%

288 stores

Home & Garden 14.9%

282 stores

Electronics & Technology 8.8%

167 stores

Food & Beverages 7.6%

144 stores

Baby & Toddler 7.4%

141 stores

Sporting Goods & Outdoor Gear 5.5%

104 stores

Tools & Hardware 4.0%

76 stores

Vehicles & Parts 3.4%

65 stores

Furniture & Home Decor 2.9%

55 stores

Visual Distribution

Distribution of top 10 North Macedonia store categories (April 2026)
Distribution of categories in North Macedonia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 395 20.87%
Clothing & Accessories 288 15.21%
Home & Garden 282 14.90%
Electronics & Technology 167 8.82%
Food & Beverages 144 7.61%
Baby & Toddler 141 7.45%
Sporting Goods & Outdoor Gear 104 5.49%
Tools & Hardware 76 4.01%
Vehicles & Parts 65 3.43%
Furniture & Home Decor 55 2.91%
Business & Industrial 50 2.64%
Jewelry & Watches 35 1.85%
Toys & Games 31 1.64%
Arts & Entertainment 31 1.64%
Gifts & Special Occasions 29 1.53%

Payment Providers Distribution

MasterCard leads with 36.0% among AI-verified physical stores (159 stores) , followed by VISA (26.5%) and PayPal (10.6%) .

Base: 288 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

159 stores

VISA 26.5%

117 stores

PayPal 10.6%

47 stores

35 stores

27 stores

12 stores

Bolt 2.5%

11 stores

8 stores

6 stores

6 stores

Visual Distribution

Distribution of top 10 North Macedonia payment providers (April 2026)
Distribution of payment providers in North Macedonia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 159 35.97%
VISA 117 26.47%
PayPal 47 10.63%
Stripe Connect 35 7.92%
American Express 27 6.11%
Apple Pay 12 2.71%
Bolt 11 2.49%
Google Pay 8 1.81%
BitCoin 6 1.36%
Klarna 6 1.36%
SEPA 5 1.13%
JCB 3 0.68%
WebMoney 2 0.45%
Adyen 2 0.45%
QIWI 2 0.45%

Shipping Carriers Distribution

UPS leads with 34.2% among AI-verified physical stores (65 stores) , followed by DHL (30.5%) and FedEx (6.8%) .

Base: 143 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 34.2%

65 stores

DHL 30.5%

58 stores

FedEx 6.8%

13 stores

10 stores

GLS 5.3%

10 stores

USPS 3.7%

7 stores

6 stores

DPD 2.6%

5 stores

TNT 2.6%

5 stores

ASM 1.6%

3 stores

Visual Distribution

Distribution of top 10 North Macedonia shipping carriers (April 2026)
Distribution of shipping carriers in North Macedonia e-commerce stores
Shipping Carrier Store Count Market Share
UPS 65 34.21%
DHL 58 30.53%
FedEx 13 6.84%
Hermes 10 5.26%
GLS 10 5.26%
USPS 7 3.68%
Speedy 6 3.16%
DPD 5 2.63%
TNT 5 2.63%
ASM 3 1.58%
Royal Mail 2 1.05%
CTT 2 1.05%
ELTA 2 1.05%
JX 1 0.53%
Russian Post 1 0.53%

Store Launch Timeline

Over the past 12 months, 451 new stores were launched in North Macedonia , with the highest activity in 2026-03 (49 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.9%

49 stores launched

2026-02 9.1%

41 stores launched

2026-01 8.6%

39 stores launched

2025-12 7.8%

35 stores launched

2025-11 7.1%

32 stores launched

2025-10 10.2%

46 stores launched

2025-09 7.3%

33 stores launched

2025-08 5.5%

25 stores launched

2025-07 10.6%

48 stores launched

2025-06 6.4%

29 stores launched

2025-05 10.0%

45 stores launched

2025-04 6.4%

29 stores launched

Monthly Trend

Monthly store launches in North Macedonia (April 2026)
Monthly store launches in North Macedonia over the past 12 months
Month Stores Launched Percentage
2026-03 49 10.86%
2026-02 41 9.09%
2026-01 39 8.65%
2025-12 35 7.76%
2025-11 32 7.10%
2025-10 46 10.20%
2025-09 33 7.32%
2025-08 25 5.54%
2025-07 48 10.64%
2025-06 29 6.43%
2025-05 45 9.98%
2025-04 29 6.43%

Active Stores by Launch Year

Currently, 2,333 active stores in North Macedonia are tracked in our database , with the most stores launched in 2026 (129 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.5%

129 active stores

2025 18.2%

424 active stores

2024 11.1%

259 active stores

2023 9.6%

223 active stores

2022 7.5%

176 active stores

2021 8.0%

186 active stores

2020 8.7%

203 active stores

2019 4.5%

106 active stores

2018 5.4%

127 active stores

2017 3.3%

76 active stores

2016 2.3%

54 active stores

2015 1.4%

33 active stores

2014 2.2%

51 active stores

2013 2.1%

49 active stores

2012 1.7%

39 active stores

Distribution by Launch Year

Active stores in North Macedonia by original launch year (April 2026)
Active stores in North Macedonia by launch year
Launch Year Active Stores Percentage
2026 129 5.53%
2025 424 18.17%
2024 259 11.10%
2023 223 9.56%
2022 176 7.54%
2021 186 7.97%
2020 203 8.70%
2019 106 4.54%
2018 127 5.44%
2017 76 3.26%
2016 54 2.31%
2015 33 1.41%
2014 51 2.19%
2013 49 2.10%
2012 39 1.67%
2011 38 1.63%
2010 38 1.63%
2009 39 1.67%
2008 26 1.11%
2007 12 0.51%
2006 15 0.64%
2005 8 0.34%
2004 8 0.34%
2003 11 0.47%
2002 1 0.04%
2001 1 0.04%
2000 1 0.04%

Social Media Usage

Facebook leads with 36.4% among stores with at least one detectable social profile (1,540 stores) , followed by Instagram (33.5%) and YouTube (6.8%) .

Base: 1,677 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.4%

1,540 stores

Instagram 33.5%

1,415 stores

YouTube 6.8%

289 stores

LinkedIn 5.4%

230 stores

Twitter 5.4%

229 stores

Pinterest 4.4%

187 stores

TikTok 3.9%

164 stores

X 2.6%

109 stores

WhatsApp 1.3%

55 stores

Vimeo 0.2%

7 stores

Visual Distribution

Distribution of social media platforms in North Macedonia (April 2026)
Distribution of social media platforms in North Macedonia e-commerce stores
Social Platform Store Count Market Share
Facebook 1540 36.45%
Instagram 1415 33.49%
YouTube 289 6.84%
LinkedIn 230 5.44%
Twitter 229 5.42%
Pinterest 187 4.43%
TikTok 164 3.88%
X 109 2.58%
WhatsApp 55 1.30%
Vimeo 7 0.17%

Data Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 1.3k 55.15%
Phones 838.0 35.69%
Ecommerce platform 2.3k 100.00%
Couriers 143.0 6.09%
Payment Providers 288.0 12.27%
Categories 1.9k 82.67%
Social Media 1.7k 71.42%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the North Macedonia e-commerce landscape:

Analyze 2.3k verified e-commerce stores in North Macedonia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across North Macedonia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the North Macedonia e-commerce intelligence?

We track 2.3k verified North Macedonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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