North Macedonia E-commerce Market
Explore 2.2k verified e-commerce stores in the North Macedonia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 4.3k with e-commerce signals. 2.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 68.7% of stores with physical delivery (1,517 stores) , followed by Custom (12.7%) and Shopify (11.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,517 stores
281 stores
251 stores
38 stores
29 stores
27 stores
22 stores
22 stores
10 stores
10 stores
Visual Distribution
1,517 stores
281 stores
251 stores
38 stores
29 stores
27 stores
22 stores
22 stores
10 stores
10 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1517 | 68.74% |
| Custom | 281 | 12.73% |
| Shopify | 251 | 11.37% |
| Wix eCommerce | 38 | 1.72% |
| nopCommerce | 29 | 1.31% |
| OpenCart | 27 | 1.22% |
| PrestaShop | 22 | 1.00% |
| Magento | 22 | 1.00% |
| NBSHOP | 10 | 0.45% |
| VirtueMart | 10 | 0.45% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 78.5% share of all North Macedonia e-commerce stores (3,295) , with Custom at 6.7% and Shopify at 6.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,295 stores
281 stores
291 stores
148 stores
44 stores
38 stores
24 stores
35 stores
13 stores
26 stores
Visual Distribution
3,295 stores
281 stores
291 stores
148 stores
44 stores
38 stores
24 stores
35 stores
13 stores
26 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3295 | 78.55% |
| Custom | 281 | 6.70% |
| Shopify | 291 | 6.94% |
| Wix eCommerce | 148 | 3.53% |
| nopCommerce | 44 | 1.05% |
| OpenCart | 38 | 0.91% |
| PrestaShop | 24 | 0.57% |
| Magento | 35 | 0.83% |
| NBSHOP | 13 | 0.31% |
| VirtueMart | 26 | 0.62% |
Categories Distribution
Health & Beauty stores with 20.3% of all stores (361 stores) , followed by Clothing & Accessories (14.9%) and Home & Garden (14.3%) .
Base: 1,782 AI-verified stores with physical delivery and detected product categories (79.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
361 stores
266 stores
254 stores
152 stores
151 stores
144 stores
100 stores
81 stores
58 stores
55 stores
Visual Distribution
361 stores
266 stores
254 stores
152 stores
151 stores
144 stores
100 stores
81 stores
58 stores
55 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 361 | 20.26% |
| Clothing & Accessories | 266 | 14.93% |
| Home & Garden | 254 | 14.25% |
| Food & Beverages | 152 | 8.53% |
| Electronics & Technology | 151 | 8.47% |
| Baby & Toddler | 144 | 8.08% |
| Sporting Goods & Outdoor Gear | 100 | 5.61% |
| Tools & Hardware | 81 | 4.55% |
| Vehicles & Parts | 58 | 3.25% |
| Furniture & Home Decor | 55 | 3.09% |
Payment Providers Distribution
MasterCard stores with 35.4% among AI-verified physical stores (157 stores) , followed by VISA (26.2%) and PayPal (11.3%) .
Base: 270 AI-verified physical stores with detectable payment providers (12.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
157 stores
116 stores
50 stores
34 stores
30 stores
11 stores
9 stores
8 stores
7 stores
6 stores
Visual Distribution
157 stores
116 stores
50 stores
34 stores
30 stores
11 stores
9 stores
8 stores
7 stores
6 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 157 | 35.44% |
| VISA | 116 | 26.19% |
| PayPal | 50 | 11.29% |
| Stripe Connect | 34 | 7.67% |
| American Express | 30 | 6.77% |
| Apple Pay | 11 | 2.48% |
| BitCoin | 9 | 2.03% |
| Google Pay | 8 | 1.81% |
| Klarna | 7 | 1.58% |
| Bolt | 6 | 1.35% |
Shipping Carriers Distribution
UPS stores with 33.2% among AI-verified physical stores (66 stores) , followed by DHL (31.7%) and FedEx (8.5%) .
Base: 140 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
66 stores
63 stores
17 stores
9 stores
8 stores
8 stores
7 stores
5 stores
4 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 66 | 33.17% |
| DHL | 63 | 31.66% |
| FedEx | 17 | 8.54% |
| Hermes | 9 | 4.52% |
| USPS | 8 | 4.02% |
| GLS | 8 | 4.02% |
| DPD | 7 | 3.52% |
| Speedy | 5 | 2.51% |
| TNT | 4 | 2.01% |
| ASM | 3 | 1.51% |
Store Launch Timeline
Over the past 12 months, 390 new stores were launched in North Macedonia , with the highest activity in 2026-05 (41 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
41 stores launched
39 stores launched
49 stores launched
34 stores launched
34 stores launched
35 stores launched
19 stores launched
32 stores launched
28 stores launched
22 stores launched
47 stores launched
10 stores launched
Monthly Trend
10.5% of last 12 months
10.0% of last 12 months
12.6% of last 12 months
8.7% of last 12 months
8.7% of last 12 months
9.0% of last 12 months
4.9% of last 12 months
8.2% of last 12 months
7.2% of last 12 months
5.6% of last 12 months
12.1% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 41 | 10.51% |
| 2026-04 | 39 | 10.00% |
| 2026-03 | 49 | 12.56% |
| 2026-02 | 34 | 8.72% |
| 2026-01 | 34 | 8.72% |
| 2025-12 | 35 | 8.97% |
| 2025-11 | 19 | 4.87% |
| 2025-10 | 32 | 8.21% |
| 2025-09 | 28 | 7.18% |
| 2025-08 | 22 | 5.64% |
| 2025-07 | 47 | 12.05% |
| 2025-06 | 10 | 2.56% |
Active Stores by Launch Year
Currently, 2,221 active stores in North Macedonia are tracked in our database , with the most stores launched in 2026 (201 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
201 active stores
344 active stores
234 active stores
201 active stores
169 active stores
176 active stores
200 active stores
100 active stores
120 active stores
67 active stores
53 active stores
34 active stores
52 active stores
46 active stores
38 active stores
Distribution by Launch Year
9.0% of tracked active stores
15.5% of tracked active stores
10.5% of tracked active stores
9.0% of tracked active stores
7.6% of tracked active stores
7.9% of tracked active stores
9.0% of tracked active stores
4.5% of tracked active stores
5.4% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 201 | 9.05% |
| 2025 | 344 | 15.49% |
| 2024 | 234 | 10.54% |
| 2023 | 201 | 9.05% |
| 2022 | 169 | 7.61% |
| 2021 | 176 | 7.92% |
| 2020 | 200 | 9.00% |
| 2019 | 100 | 4.50% |
| 2018 | 120 | 5.40% |
| 2017 | 67 | 3.02% |
| 2016 | 53 | 2.39% |
| 2015 | 34 | 1.53% |
| 2014 | 52 | 2.34% |
| 2013 | 46 | 2.07% |
| 2012 | 38 | 1.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Custom
Magento - Business & Industrial
WooCommerce - Baby & Toddler
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2k | 100.00% |
| Emails | 1.2k | 55.24% |
| Phones | 1.4k | 64.41% |
| Ecommerce platform | 2.2k | 100.00% |
| Couriers | 140.0 | 6.27% |
| Payment Providers | 270.0 | 12.09% |
| Categories | 1.8k | 81.69% |
| Social Media | 1.7k | 73.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the North Macedonia e-commerce landscape:
Analyze 2.2k verified e-commerce stores in North Macedonia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across North Macedonia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the North Macedonia e-commerce intelligence?
-
We track 2.2k verified North Macedonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.5% among stores with at least one detectable social profile (1,527 stores) , followed by Instagram (33.0%) and YouTube (6.6%) .
Base: 1,650 stores with any detectable social profile (73.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,527 stores
1,381 stores
275 stores
243 stores
209 stores
191 stores
173 stores
122 stores
61 stores
4 stores
Visual Distribution
1,527 stores
1,381 stores
275 stores
243 stores
209 stores
191 stores
173 stores
122 stores
61 stores
4 stores