North Macedonia E-commerce Database

Explore 2.4k verified e-commerce stores in the North Macedonia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 4.4k with e-commerce signals. 2.4k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 65.8% of stores with physical delivery (1,561 stores) , followed by Custom (13.9%) and Shopify (12.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,561 stores

Custom 13.9%

330 stores

Shopify 12.9%

307 stores

50 stores

34 stores

33 stores

27 stores

26 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in North Macedonia
Platform Stores with Physical Delivery Percentage
WooCommerce 1561 65.75%
Custom 330 13.90%
Shopify 307 12.93%
Wix eCommerce 50 2.11%
OpenCart 34 1.43%
nopCommerce 33 1.39%
PrestaShop 27 1.14%
Magento 26 1.10%
CS Cart 3 0.13%
BigCommerce 3 0.13%

Categories Distribution

Health & Beauty leads with 24.8% of all stores (438 stores) , followed by Clothing & Accessories (14.8%) and Electronics & Technology (13.3%) .

Base: 1,764 AI-verified stores with physical delivery and detected product categories (73.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 24.8%

438 stores

Clothing & Accessories 14.8%

261 stores

Electronics & Technology 13.3%

234 stores

Furniture & Home Decor 8.6%

152 stores

Food & Beverages 8.0%

141 stores

Home & Garden 7.8%

138 stores

Vehicles & Parts 5.3%

94 stores

Sporting Goods & Outdoor Gear 3.6%

63 stores

Jewelry & Watches 2.8%

50 stores

Pets & Pet Supplies 2.4%

43 stores

Visual Distribution

Distribution of top 10 North Macedonia store categories (March 2026)
Distribution of categories in North Macedonia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 438 24.83%
Clothing & Accessories 261 14.80%
Electronics & Technology 234 13.27%
Furniture & Home Decor 152 8.62%
Food & Beverages 141 7.99%
Home & Garden 138 7.82%
Vehicles & Parts 94 5.33%
Sporting Goods & Outdoor Gear 63 3.57%
Jewelry & Watches 50 2.83%
Pets & Pet Supplies 43 2.44%
Baby & Toddler 41 2.32%
Toys & Games 31 1.76%
Tools & Hardware 28 1.59%
Arts & Entertainment 27 1.53%
Business & Industrial 23 1.30%

Payment Providers Distribution

MasterCard leads with 35.5% among AI-verified physical stores (180 stores) , followed by VISA (26.2%) and PayPal (13.4%) .

Base: 326 AI-verified physical stores with detectable payment providers (13.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

180 stores

VISA 26.2%

133 stores

PayPal 13.4%

68 stores

32 stores

28 stores

Bolt 2.4%

12 stores

12 stores

11 stores

8 stores

7 stores

Visual Distribution

Distribution of top 10 North Macedonia payment providers (March 2026)
Distribution of payment providers in North Macedonia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 180 35.50%
VISA 133 26.23%
PayPal 68 13.41%
American Express 32 6.31%
Stripe Connect 28 5.52%
Bolt 12 2.37%
Apple Pay 12 2.37%
Google Pay 11 2.17%
Klarna 8 1.58%
BitCoin 7 1.38%
JCB 5 0.99%
SEPA 5 0.99%
iDEAL 2 0.39%
AliPay 2 0.39%
Paysafecard 2 0.39%

Shipping Carriers Distribution

UPS leads with 31.5% among AI-verified physical stores (63 stores) , followed by DHL (27.5%) and FedEx (7.0%) .

Base: 151 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 31.5%

63 stores

DHL 27.5%

55 stores

FedEx 7.0%

14 stores

13 stores

TNT 5.0%

10 stores

GLS 5.0%

10 stores

DPD 3.5%

7 stores

7 stores

USPS 3.0%

6 stores

TCS 2.0%

4 stores

Visual Distribution

Distribution of top 10 North Macedonia shipping carriers (March 2026)
Distribution of shipping carriers in North Macedonia e-commerce stores
Shipping Carrier Store Count Market Share
UPS 63 31.50%
DHL 55 27.50%
FedEx 14 7.00%
Hermes 13 6.50%
TNT 10 5.00%
GLS 10 5.00%
DPD 7 3.50%
Speedy 7 3.50%
USPS 6 3.00%
TCS 4 2.00%
ASM 3 1.50%
CTT 2 1.00%
JX 2 1.00%
ELTA 2 1.00%
Royal Mail 2 1.00%

Store Launch Timeline

Over the past 12 months, 475 new stores were launched in North Macedonia , with the highest activity in 2026-02 (38 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.0%

38 stores launched

2026-01 7.6%

36 stores launched

2025-12 8.8%

42 stores launched

2025-11 8.0%

38 stores launched

2025-10 10.7%

51 stores launched

2025-09 7.8%

37 stores launched

2025-08 4.6%

22 stores launched

2025-07 10.5%

50 stores launched

2025-06 6.5%

31 stores launched

2025-05 9.9%

47 stores launched

2025-04 9.3%

44 stores launched

2025-03 8.2%

39 stores launched

Monthly Trend

Monthly store launches in North Macedonia (March 2026)
Monthly store launches in North Macedonia over the past 12 months
Month Stores Launched Percentage
2026-02 38 8.00%
2026-01 36 7.58%
2025-12 42 8.84%
2025-11 38 8.00%
2025-10 51 10.74%
2025-09 37 7.79%
2025-08 22 4.63%
2025-07 50 10.53%
2025-06 31 6.53%
2025-05 47 9.89%
2025-04 44 9.26%
2025-03 39 8.21%

Active Stores by Launch Year

Currently, 2,374 active stores in North Macedonia are tracked in our database , with the most stores launched in 2026 (75 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

75 active stores

2025 19.5%

464 active stores

2024 11.5%

274 active stores

2023 9.4%

224 active stores

2022 7.5%

178 active stores

2021 8.0%

190 active stores

2020 8.6%

203 active stores

2019 4.6%

109 active stores

2018 5.4%

129 active stores

2017 3.7%

87 active stores

2016 2.8%

66 active stores

2015 1.6%

37 active stores

2014 2.1%

49 active stores

2013 1.9%

45 active stores

2012 1.6%

37 active stores

Distribution by Launch Year

Active stores in North Macedonia by original launch year (March 2026)
Active stores in North Macedonia by launch year
Launch Year Active Stores Percentage
2026 75 3.16%
2025 464 19.55%
2024 274 11.54%
2023 224 9.44%
2022 178 7.50%
2021 190 8.00%
2020 203 8.55%
2019 109 4.59%
2018 129 5.43%
2017 87 3.66%
2016 66 2.78%
2015 37 1.56%
2014 49 2.06%
2013 45 1.90%
2012 37 1.56%
2011 38 1.60%
2010 37 1.56%
2009 40 1.68%
2008 28 1.18%
2007 17 0.72%
2006 11 0.46%
2005 10 0.42%
2004 9 0.38%
2003 13 0.55%
2002 1 0.04%
2001 1 0.04%
2000 2 0.08%

Social Media Usage

Facebook leads with 36.3% among stores with at least one detectable social profile (1,571 stores) , followed by Instagram (33.1%) and YouTube (7.3%) .

Base: 1,710 stores with any detectable social profile (71.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.3%

1,571 stores

Instagram 33.1%

1,434 stores

YouTube 7.3%

316 stores

LinkedIn 5.6%

243 stores

Twitter 5.6%

241 stores

Pinterest 4.3%

186 stores

TikTok 3.7%

161 stores

X 2.6%

111 stores

WhatsApp 1.4%

60 stores

Vimeo 0.2%

7 stores

Visual Distribution

Distribution of social media platforms in North Macedonia (March 2026)
Distribution of social media platforms in North Macedonia e-commerce stores
Social Platform Store Count Market Share
Facebook 1571 36.28%
Instagram 1434 33.12%
YouTube 316 7.30%
LinkedIn 243 5.61%
Twitter 241 5.57%
Pinterest 186 4.30%
TikTok 161 3.72%
X 111 2.56%
WhatsApp 60 1.39%
Vimeo 7 0.16%

Data Coverage

Field Rows count Coverage
Website 2.4k 100.00%
Emails 1.4k 58.18%
Phones 874.0 36.55%
Ecommerce platform 2.4k 100.00%
Couriers 151.0 6.32%
Payment Providers 326.0 13.63%
Categories 1.8k 75.58%
Social Media 1.7k 71.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the North Macedonia e-commerce landscape:

Analyze 2.4k verified e-commerce stores in North Macedonia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across North Macedonia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the North Macedonia e-commerce intelligence?

We track 2.4k verified North Macedonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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