Liechtenstein E-commerce Market

Explore 371 verified e-commerce stores in the Liechtenstein. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 759 with e-commerce signals. 371 verified as active stores.

Verified stores
371
active stores with physical delivery
Top platform
WooCommerce
110 verified stores
Top payment signal
PayPal
72 detection occurrences
Top carrier signal
DHL
13 detection occurrences
Top category
Food & Beverages
65 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 29.6% of stores with physical delivery (110 stores) , followed by Custom (28.0%) and Shopify (22.4%) .

Base: 371 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

110 stores

Custom 28.0%

104 stores

Shopify 22.4%

83 stores

16 stores

13 stores

9 stores

9 stores

5 stores

5 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Liechtenstein
Platform Stores with Physical Delivery Percentage
WooCommerce 110 29.65%
Custom 104 28.03%
Shopify 83 22.37%
Wix eCommerce 16 4.31%
PrestaShop 13 3.50%
Magento 9 2.43%
Shopware 9 2.43%
Gambio 5 1.35%
nopCommerce 5 1.35%
ePages 3 0.81%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 43.5% share of detected Liechtenstein e-commerce signals (330) , with Custom at 13.7% and Shopify at 12.8% (June 2026) .

Base: 759 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

330 websites

Custom 13.7%

104 websites

Shopify 12.8%

97 websites

90 websites

36 websites

11 websites

10 websites

5 websites

5 websites

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Liechtenstein
Platform Websites with Signals Percentage
WooCommerce 330 43.48%
Custom 104 13.70%
Shopify 97 12.78%
Wix eCommerce 90 11.86%
PrestaShop 36 4.74%
Magento 11 1.45%
Shopware 10 1.32%
Gambio 5 0.66%
nopCommerce 5 0.66%
ePages 3 0.40%

Categories Distribution

Food & Beverages stores with 17.5% of all stores (65 stores) , followed by Health & Beauty (11.1%) and Clothing & Accessories (11.1%) .

Base: 371 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 17.5%

65 stores

Health & Beauty 11.1%

41 stores

Clothing & Accessories 11.1%

41 stores

Toys & Games 5.4%

20 stores

Arts & Entertainment 5.4%

20 stores

Electronics & Technology 5.1%

19 stores

Sporting Goods & Outdoor Gear 4.9%

18 stores

Home & Garden 4.3%

16 stores

Business & Industrial 4.3%

16 stores

Gifts & Special Occasions 3.5%

13 stores

Visual Distribution

Distribution of top 10 Liechtenstein store categories (June 2026)
Distribution of categories in Liechtenstein e-commerce stores
Category Number of Stores Percentage
Food & Beverages 65 17.52%
Health & Beauty 41 11.05%
Clothing & Accessories 41 11.05%
Toys & Games 20 5.39%
Arts & Entertainment 20 5.39%
Electronics & Technology 19 5.12%
Sporting Goods & Outdoor Gear 18 4.85%
Home & Garden 16 4.31%
Business & Industrial 16 4.31%
Gifts & Special Occasions 13 3.50%

Payment Providers Distribution

PayPal accounts for 36.9% of displayed detection occurrences (72 occurrences) , followed by Stripe Connect (12.3%) and Klarna (12.3%) .

Base: 195 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.9%

72 occurrences

24 occurrences

Klarna 12.3%

24 occurrences

19 occurrences

16 occurrences

9 occurrences

SEPA 4.6%

9 occurrences

8 occurrences

7 occurrences

Twint 3.6%

7 occurrences

Visual Distribution

Distribution of top 10 Liechtenstein payment providers (June 2026)
Distribution of payment providers in Liechtenstein e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 72 36.92%
Stripe Connect 24 12.31%
Klarna 24 12.31%
MasterCard 19 9.74%
American Express 16 8.21%
Apple Pay 9 4.62%
SEPA 9 4.62%
Google Pay 8 4.10%
Giropay 7 3.59%
Twint 7 3.59%

Shipping Carriers Distribution

DHL accounts for 25.0% of displayed detection occurrences (13 occurrences) , followed by UPS (25.0%) and DPD (9.6%) .

Base: 52 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 25.0%

13 occurrences

UPS 25.0%

13 occurrences

DPD 9.6%

5 occurrences

FedEx 9.6%

5 occurrences

3 occurrences

BRT 5.8%

3 occurrences

GLS 5.8%

3 occurrences

3 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Liechtenstein shipping carriers (June 2026)
Distribution of shipping carriers in Liechtenstein e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 13 25.00%
UPS 13 25.00%
DPD 5 9.62%
FedEx 5 9.62%
Swiss Post 3 5.77%
BRT 3 5.77%
GLS 3 5.77%
Poste Italiane 3 5.77%
Hermes 2 3.85%
Почта России 2 3.85%

Store Launch Timeline

Over the past 12 months, 56 new stores were launched in Liechtenstein , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 5.4%

3 stores launched

2026-04 1.8%

1 stores launched

2026-03 16.1%

9 stores launched

2026-02 17.9%

10 stores launched

2026-01 8.9%

5 stores launched

2025-12 3.6%

2 stores launched

2025-11 12.5%

7 stores launched

2025-10 10.7%

6 stores launched

2025-09 3.6%

2 stores launched

2025-08 5.4%

3 stores launched

2025-07 8.9%

5 stores launched

2025-06 5.4%

3 stores launched

Monthly Trend

Monthly store launches in Liechtenstein (June 2026)
Monthly store launches in Liechtenstein over the past 12 months
Month Stores Launched Percentage
2026-05 3 5.36%
2026-04 1 1.79%
2026-03 9 16.07%
2026-02 10 17.86%
2026-01 5 8.93%
2025-12 2 3.57%
2025-11 7 12.50%
2025-10 6 10.71%
2025-09 2 3.57%
2025-08 3 5.36%
2025-07 5 8.93%
2025-06 3 5.36%

Active Stores by Launch Year

Currently, 371 active stores in Liechtenstein are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.5%

28 active stores

2025 13.2%

49 active stores

2024 9.7%

36 active stores

2023 10.0%

37 active stores

2022 7.3%

27 active stores

2021 9.4%

35 active stores

2020 7.8%

29 active stores

2019 3.5%

13 active stores

2018 6.7%

25 active stores

2017 6.2%

23 active stores

2016 1.6%

6 active stores

2015 1.6%

6 active stores

2014 1.1%

4 active stores

2013 2.2%

8 active stores

2012 0.8%

3 active stores

Distribution by Launch Year

Active stores in Liechtenstein by original launch year (June 2026)
Active stores in Liechtenstein by launch year
Launch Year Active Stores Percentage
2026 28 7.55%
2025 49 13.21%
2024 36 9.70%
2023 37 9.97%
2022 27 7.28%
2021 35 9.43%
2020 29 7.82%
2019 13 3.50%
2018 25 6.74%
2017 23 6.20%
2016 6 1.62%
2015 6 1.62%
2014 4 1.08%
2013 8 2.16%
2012 3 0.81%

Social Media Usage

Instagram accounts for 32.8% of displayed detection occurrences (186 occurrences) , followed by Facebook (31.2%) and YouTube (9.5%) .

Base: 567 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.8%

186 occurrences

Facebook 31.2%

177 occurrences

YouTube 9.5%

54 occurrences

LinkedIn 7.6%

43 occurrences

Twitter 6.2%

35 occurrences

TikTok 4.6%

26 occurrences

Pinterest 4.1%

23 occurrences

WhatsApp 2.1%

12 occurrences

X 1.8%

10 occurrences

Twitch 0.2%

1 occurrences

Visual Distribution

Distribution of social media platforms in Liechtenstein (June 2026)
Distribution of social media platforms in Liechtenstein e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 186 32.80%
Facebook 177 31.22%
YouTube 54 9.52%
LinkedIn 43 7.58%
Twitter 35 6.17%
TikTok 26 4.59%
Pinterest 23 4.06%
WhatsApp 12 2.12%
X 10 1.76%
Twitch 1 0.18%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 371 100.00%
Emails 182 49.06%
Phones 194 52.29%
Ecommerce platform 371 100.00%
Couriers 39 10.51%
Payment Providers 107 28.84%
Categories 316 85.18%
Social Media 225 60.65%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Liechtenstein e-commerce landscape:

Analyze 371 verified e-commerce stores in Liechtenstein - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Liechtenstein e-commerce.

Filter Liechtenstein stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Liechtenstein e-commerce intelligence?

We track 371 verified Liechtenstein e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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