UserLike Technology Adoption in E-commerce

Discover 730.0 verified e-commerce stores using UserLike. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 896.0 domains. 730.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

730.0 verified active stores out of 896.0 detected · 81.5% verification rate

E-commerce Platforms Distribution

Custom leads with 44.4% of stores with physical delivery (299 stores) , followed by Shopware (15.1%) and Shopify (9.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 44.4%

299 stores

102 stores

64 stores

62 stores

29 stores

28 stores

24 stores

12 stores

11 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in UserLike
Platform Stores with Physical Delivery Percentage
Custom 299 44.36%
Shopware 102 15.13%
Shopify 64 9.50%
Magento 62 9.20%
WooCommerce 29 4.30%
Gambio 28 4.15%
JTL Shop 24 3.56%
Squarespace Commerce 12 1.78%
Lightspeed eCom 11 1.63%
Pimcore 10 1.48%
plentymarkets 8 1.19%
PrestaShop 7 1.04%
OXID eShop 6 0.89%
Modified eCommerce 6 0.89%
OXID eShop Community Edition 6 0.89%

Categories Distribution

Business & Industrial leads with 15.3% of all stores (105 stores) , followed by Health & Beauty (12.3%) and Home & Garden (11.5%) .

Base: 685 AI-verified stores with physical delivery and detected product categories (93.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Business & Industrial 15.3%

105 stores

Health & Beauty 12.3%

84 stores

Home & Garden 11.5%

79 stores

Tools & Hardware 11.1%

76 stores

Furniture & Home Decor 7.9%

54 stores

Electronics & Technology 7.7%

53 stores

Clothing & Accessories 6.6%

45 stores

Food & Beverages 6.6%

45 stores

Sporting Goods & Outdoor Gear 6.3%

43 stores

Arts & Entertainment 3.9%

27 stores

Visual Distribution

Distribution of top 10 UserLike store categories (March 2026)
Distribution of categories in UserLike e-commerce stores
Category Number of Stores Percentage
Business & Industrial 105 15.33%
Health & Beauty 84 12.26%
Home & Garden 79 11.53%
Tools & Hardware 76 11.09%
Furniture & Home Decor 54 7.88%
Electronics & Technology 53 7.74%
Clothing & Accessories 45 6.57%
Food & Beverages 45 6.57%
Sporting Goods & Outdoor Gear 43 6.28%
Arts & Entertainment 27 3.94%
Vehicles & Parts 20 2.92%
Office Supplies 18 2.63%
Gifts & Special Occasions 17 2.48%
Jewelry & Watches 10 1.46%
Toys & Games 9 1.31%

Payment Providers Distribution

PayPal leads with 25.8% among AI-verified physical stores (370 stores) , followed by Klarna (16.8%) and MasterCard (8.9%) .

Base: 468 AI-verified physical stores with detectable payment providers (52.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.8%

370 stores

Klarna 16.8%

241 stores

128 stores

VISA 6.1%

87 stores

84 stores

84 stores

SEPA 5.4%

78 stores

77 stores

58 stores

51 stores

Visual Distribution

Distribution of top 10 UserLike payment providers (March 2026)
Distribution of payment providers in UserLike e-commerce stores
Payment Provider Store Count Market Share
PayPal 370 25.78%
Klarna 241 16.79%
MasterCard 128 8.92%
VISA 87 6.06%
American Express 84 5.85%
Apple Pay 84 5.85%
SEPA 78 5.44%
Amazon Pay 77 5.37%
Google Pay 58 4.04%
Amazon Payments 51 3.55%
Bancontact 48 3.34%
Stripe Connect 42 2.93%
Mollie 32 2.23%
Przelewy24 29 2.02%
PayPro 26 1.81%

Shipping Carriers Distribution

DHL leads with 38.9% among AI-verified physical stores (232 stores) , followed by DPD (15.4%) and UPS (12.2%) .

Base: 349 AI-verified physical stores with detectable shipping carriers (39.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 38.9%

232 stores

DPD 15.4%

92 stores

UPS 12.2%

73 stores

GLS 11.2%

67 stores

38 stores

FedEx 4.2%

25 stores

19 stores

10 stores

TNT 1.5%

9 stores

7 stores

Visual Distribution

Distribution of top 10 UserLike shipping carriers (March 2026)
Distribution of shipping carriers in UserLike e-commerce stores
Shipping Carrier Store Count Market Share
DHL 232 38.86%
DPD 92 15.41%
UPS 73 12.23%
GLS 67 11.22%
Deutsche Post 38 6.37%
FedEx 25 4.19%
Hermes 19 3.18%
Schenker 10 1.68%
TNT 9 1.51%
PostNL 7 1.17%
USPS 7 1.17%
Colissimo 6 1.01%
Posti 4 0.67%
Royal Mail 4 0.67%
Speedy 4 0.67%

Store Launch Timeline

Over the past 12 months, 27 new stores were launched in UserLike , with the highest activity in 2026-02 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.4%

2 stores launched

2026-01 7.4%

2 stores launched

2025-12 11.1%

3 stores launched

2025-11 11.1%

3 stores launched

2025-10 22.2%

6 stores launched

2025-09 3.7%

1 stores launched

2025-08 7.4%

2 stores launched

2025-07 3.7%

1 stores launched

2025-06 3.7%

1 stores launched

2025-05 14.8%

4 stores launched

2025-04 7.4%

2 stores launched

Monthly Trend

Monthly store launches in UserLike (March 2026)
Monthly store launches in UserLike over the past 12 months
Month Stores Launched Percentage
2026-02 2 7.41%
2026-01 2 7.41%
2025-12 3 11.11%
2025-11 3 11.11%
2025-10 6 22.22%
2025-09 1 3.70%
2025-08 2 7.41%
2025-07 1 3.70%
2025-06 1 3.70%
2025-05 4 14.81%
2025-04 2 7.41%

Active Stores by Launch Year

Currently, 720 active stores in UserLike are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.6%

4 active stores

2025 3.6%

26 active stores

2024 7.2%

52 active stores

2023 4.9%

35 active stores

2022 4.0%

29 active stores

2021 5.1%

37 active stores

2020 6.4%

46 active stores

2019 5.6%

40 active stores

2018 3.2%

23 active stores

2017 6.9%

50 active stores

2016 4.2%

30 active stores

2015 2.9%

21 active stores

2014 2.6%

19 active stores

2013 4.7%

34 active stores

2012 3.2%

23 active stores

Distribution by Launch Year

Active stores in UserLike by original launch year (March 2026)
Active stores in UserLike by launch year
Launch Year Active Stores Percentage
2026 4 0.56%
2025 26 3.61%
2024 52 7.22%
2023 35 4.86%
2022 29 4.03%
2021 37 5.14%
2020 46 6.39%
2019 40 5.56%
2018 23 3.19%
2017 50 6.94%
2016 30 4.17%
2015 21 2.92%
2014 19 2.64%
2013 34 4.72%
2012 23 3.19%
2011 21 2.92%
2010 19 2.64%
2009 21 2.92%
2008 23 3.19%
2007 12 1.67%
2006 8 1.11%
2005 15 2.08%
2004 21 2.92%
2003 15 2.08%
2002 9 1.25%
2001 30 4.17%
2000 16 2.22%
1999 17 2.36%
1998 13 1.81%
1997 8 1.11%
1996 3 0.42%

Social Media Usage

Facebook leads with 29.7% among stores with at least one detectable social profile (475 stores) , followed by Instagram (27.0%) and YouTube (15.2%) .

Base: 681 stores with any detectable social profile (76.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.7%

475 stores

Instagram 27.0%

431 stores

YouTube 15.2%

243 stores

LinkedIn 10.2%

163 stores

Twitter 5.3%

84 stores

TikTok 4.1%

65 stores

Pinterest 3.8%

61 stores

X 2.4%

38 stores

WhatsApp 1.3%

20 stores

Vimeo 1.1%

18 stores

Visual Distribution

Distribution of social media platforms in UserLike (March 2026)
Distribution of social media platforms in UserLike e-commerce stores
Social Platform Store Count Market Share
Facebook 475 29.72%
Instagram 431 26.97%
YouTube 243 15.21%
LinkedIn 163 10.20%
Twitter 84 5.26%
TikTok 65 4.07%
Pinterest 61 3.82%
X 38 2.38%
WhatsApp 20 1.25%
Vimeo 18 1.13%

Geographic Distribution

Germany leads with 60.0% (418 AI-verified stores) , followed by Austria (6.7%) and Switzerland (5.6%) .

Base: 697 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 60.0%

418 AI-verified stores

47 AI-verified stores

39 AI-verified stores

38 AI-verified stores

30 AI-verified stores

28 AI-verified stores

26 AI-verified stores

Italy 3.0%

21 AI-verified stores

7 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using UserLike (March 2026)
Geographic distribution of stores using UserLike
Country AI-Verified Store Count Market Share
Germany 418 59.97%
Austria 47 6.74%
Switzerland 39 5.60%
United States 38 5.45%
United Kingdom 30 4.30%
France 28 4.02%
Netherlands 26 3.73%
Italy 21 3.01%
Canada 7 1.00%
Poland 6 0.86%
Ukraine 5 0.72%
Belgium 5 0.72%
Australia 5 0.72%
Ireland 4 0.57%
Spain 4 0.57%
Sweden 3 0.43%
Mexico 3 0.43%
Greece 3 0.43%
Finland 3 0.43%
Romania 2 0.29%

Data Coverage

Field Rows count Coverage
Website 896.0 100.00%
Emails 589.0 65.74%
Phones 533.0 59.49%
Ecommerce platform 880.0 98.21%
Couriers 349.0 38.95%
Payment Providers 468.0 52.23%
Categories 711.0 79.35%
Social Media 681.0 76.00%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the UserLike e-commerce landscape:

Analyze 730.0 verified e-commerce stores on UserLike - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UserLike e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UserLike e-commerce intelligence?

We track 730.0 verified UserLike e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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