Unbounce Technology Adoption in E-commerce

Discover 995.0 e-commerce stores using Unbounce. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 51.0% of stores with physical delivery (504 stores) , followed by Shopify (23.4%) and WooCommerce (12.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 51.0%

504 stores

Shopify 23.4%

231 stores

121 stores

67 stores

36 stores

11 stores

4 stores

Tray 0.3%

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Unbounce
Platform Stores with Physical Delivery Percentage
Custom 504 50.96%
Shopify 231 23.36%
WooCommerce 121 12.23%
Magento 67 6.77%
BigCommerce 36 3.64%
PrestaShop 11 1.11%
CS Cart 4 0.40%
Salesforce Commerce Cloud 3 0.30%
Tray 3 0.30%
Squarespace Commerce 2 0.20%
Magento, Shopify 2 0.20%
Shopify, Magento 2 0.20%
Kajabi 1 0.10%
osCommerce 1 0.10%
Volusion 1 0.10%

All Stores Distribution

Custom holds 29.9% share of all Unbounce e-commerce stores (504) , with Shopify at 20.6% and WooCommerce at 16.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 29.9%

504 stores

Shopify 20.6%

347 stores

274 stores

Magento 27.7%

468 stores

42 stores

12 stores

4 stores

Tray 0.2%

4 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Unbounce
Platform Total Stores Percentage
Custom 504 29.88%
Shopify 347 20.57%
WooCommerce 274 16.24%
Magento 468 27.74%
BigCommerce 42 2.49%
PrestaShop 12 0.71%
CS Cart 4 0.24%
Salesforce Commerce Cloud 3 0.18%
Tray 4 0.24%
Squarespace Commerce 22 1.30%
Magento, Shopify 2 0.12%
Shopify, Magento 2 0.12%
Kajabi 1 0.06%
osCommerce 1 0.06%
Volusion 1 0.06%

Categories Distribution

Health & Beauty leads with 26.6% of all stores (147 stores) , followed by Food & Beverages (11.8%) and Clothing & Accessories (11.4%) .

Top 10 Categories

Health & Beauty 26.6%

147 stores

Food & Beverages 11.8%

65 stores

Clothing & Accessories 11.4%

63 stores

Furniture & Home Decor 7.4%

41 stores

Vehicles & Parts 7.1%

39 stores

Electronics & Technology 6.9%

38 stores

Home & Garden 5.1%

28 stores

Business & Industrial 4.2%

23 stores

Arts & Entertainment 3.6%

20 stores

Gifts & Special Occasions 3.4%

19 stores

Visual Distribution

Distribution of top 10 Unbounce store categories (December 2025)
Distribution of categories in Unbounce e-commerce stores
Category Number of Stores Percentage
Health & Beauty 147 26.58%
Food & Beverages 65 11.75%
Clothing & Accessories 63 11.39%
Furniture & Home Decor 41 7.41%
Vehicles & Parts 39 7.05%
Electronics & Technology 38 6.87%
Home & Garden 28 5.06%
Business & Industrial 23 4.16%
Arts & Entertainment 20 3.62%
Gifts & Special Occasions 19 3.44%
Tools & Hardware 18 3.25%
Sporting Goods & Outdoor Gear 16 2.89%
Books & Media 13 2.35%
Pets & Pet Supplies 13 2.35%
Jewelry & Watches 10 1.81%

Payment Providers Distribution

PayPal leads with 19.8% among AI-verified physical stores (64 stores) , followed by American Express (19.1%) and MasterCard (13.0%) .

Base: 287 AI-verified physical stores with detectable payment providers (16.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 19.8%

64 stores

62 stores

42 stores

30 stores

VISA 6.8%

22 stores

21 stores

15 stores

12 stores

11 stores

Bolt 3.4%

11 stores

Visual Distribution

Distribution of top 10 Unbounce payment providers (December 2025)
Distribution of payment providers in Unbounce e-commerce stores
Payment Provider Store Count Market Share
PayPal 64 19.75%
American Express 62 19.14%
MasterCard 42 12.96%
Klarna 30 9.26%
VISA 22 6.79%
Stripe Connect 21 6.48%
Apple Pay 15 4.63%
Google Pay 12 3.70%
Paddle 11 3.40%
Bolt 11 3.40%
JCB 8 2.47%
Braintree 8 2.47%
Amazon Pay 7 2.16%
Authorize.Net 6 1.85%
Carta Aura 5 1.54%

Shipping Carriers Distribution

UPS leads with 29.1% among AI-verified physical stores (67 stores) , followed by USPS (18.3%) and FedEx (16.5%) .

Base: 200 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 29.1%

67 stores

USPS 18.3%

42 stores

FedEx 16.5%

38 stores

DHL 7.8%

18 stores

10 stores

DPD 3.9%

9 stores

8 stores

7 stores

GLS 3.0%

7 stores

7 stores

Visual Distribution

Distribution of top 10 Unbounce shipping carriers (December 2025)
Distribution of shipping carriers in Unbounce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 67 29.13%
USPS 42 18.26%
FedEx 38 16.52%
DHL 18 7.83%
Hermes 10 4.35%
DPD 9 3.91%
Royal Mail 8 3.48%
Australia Post 7 3.04%
GLS 7 3.04%
Canada Post 7 3.04%
Correios 5 2.17%
Purolator 4 1.74%
Estes 4 1.74%
PostNord 2 0.87%
Chronopost 2 0.87%

Store Launch Timeline

Over the past 12 months, 80 new stores were launched in Unbounce , with the highest activity in 2025-11 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.3%

5 stores launched

2025-10 2.5%

2 stores launched

2025-09 6.3%

5 stores launched

2025-08 3.8%

3 stores launched

2025-07 6.3%

5 stores launched

2025-06 16.3%

13 stores launched

2025-05 7.5%

6 stores launched

2025-04 8.8%

7 stores launched

2025-03 13.8%

11 stores launched

2025-02 8.8%

7 stores launched

2025-01 12.5%

10 stores launched

2024-12 7.5%

6 stores launched

Monthly Trend

Monthly store launches in Unbounce (December 2025)
Monthly store launches in Unbounce over the past 12 months
Month Stores Launched Percentage
2025-11 5 6.25%
2025-10 2 2.50%
2025-09 5 6.25%
2025-08 3 3.75%
2025-07 5 6.25%
2025-06 13 16.25%
2025-05 6 7.50%
2025-04 7 8.75%
2025-03 11 13.75%
2025-02 7 8.75%
2025-01 10 12.50%
2024-12 6 7.50%

Active Stores by Launch Year

Currently, 985 active stores in Unbounce are tracked in our database , with the most stores launched in 2025 (74 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.5%

74 active stores

2024 10.1%

99 active stores

2023 8.4%

83 active stores

2022 8.3%

82 active stores

2021 7.6%

75 active stores

2020 8.5%

84 active stores

2019 6.9%

68 active stores

2018 5.4%

53 active stores

2017 5.4%

53 active stores

2016 3.6%

35 active stores

2015 1.8%

18 active stores

2014 3.0%

30 active stores

2013 3.1%

31 active stores

2012 2.8%

28 active stores

2011 2.1%

21 active stores

Distribution by Launch Year

Active stores in Unbounce by original launch year (December 2025)
Active stores in Unbounce by launch year
Launch Year Active Stores Percentage
2025 74 7.51%
2024 99 10.05%
2023 83 8.43%
2022 82 8.32%
2021 75 7.61%
2020 84 8.53%
2019 68 6.90%
2018 53 5.38%
2017 53 5.38%
2016 35 3.55%
2015 18 1.83%
2014 30 3.05%
2013 31 3.15%
2012 28 2.84%
2011 21 2.13%
2010 12 1.22%
2009 18 1.83%
2008 18 1.83%
2007 10 1.02%
2006 7 0.71%
2005 9 0.91%
2004 9 0.91%
2003 6 0.61%
2002 7 0.71%
2001 8 0.81%
2000 12 1.22%
1999 13 1.32%
1998 8 0.81%
1997 8 0.81%
1996 5 0.51%
1995 1 0.10%

Social Media Usage

Facebook leads with 27.7% among stores with at least one detectable social profile (413 stores) , followed by Instagram (25.4%) and YouTube (13.7%) .

Base: 692 stores with any detectable social profile (39.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.7%

413 stores

Instagram 25.4%

378 stores

YouTube 13.7%

204 stores

Twitter 11.4%

170 stores

LinkedIn 6.9%

103 stores

Pinterest 5.6%

84 stores

TikTok 4.8%

71 stores

WhatsApp 2.0%

30 stores

X 1.5%

22 stores

Vimeo 0.9%

14 stores

Visual Distribution

Distribution of social media platforms in Unbounce (December 2025)
Distribution of social media platforms in Unbounce e-commerce stores
Social Platform Store Count Market Share
Facebook 413 27.74%
Instagram 378 25.39%
YouTube 204 13.70%
Twitter 170 11.42%
LinkedIn 103 6.92%
Pinterest 84 5.64%
TikTok 71 4.77%
WhatsApp 30 2.01%
X 22 1.48%
Vimeo 14 0.94%

Geographic Distribution

United States leads with 40.4% (280 AI-verified stores) , followed by Brazil (13.0%) and Canada (8.5%) .

Base: 693 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

280 AI-verified stores

Brazil 13.0%

90 AI-verified stores

59 AI-verified stores

43 AI-verified stores

40 AI-verified stores

Italy 4.0%

28 AI-verified stores

24 AI-verified stores

23 AI-verified stores

Spain 3.2%

22 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using Unbounce (December 2025)
Geographic distribution of stores using Unbounce
Country AI-Verified Store Count Market Share
United States 280 40.40%
Brazil 90 12.99%
Canada 59 8.51%
United Kingdom 43 6.20%
Australia 40 5.77%
Italy 28 4.04%
Germany 24 3.46%
France 23 3.32%
Spain 22 3.17%
Mexico 19 2.74%
Chile 12 1.73%
Belgium 9 1.30%
Netherlands 8 1.15%
Denmark 7 1.01%
Norway 6 0.87%
Sweden 5 0.72%
Peru 5 0.72%
Argentina 5 0.72%
India 4 0.58%
New Zealand 4 0.58%

Dataset Coverage

Field Rows count Coverage
Website 1.7k 100.00%
Emails 922.0 53.08%
Phones 459.0 26.42%
Ecommerce platform 1.7k 98.56%
Couriers 200.0 11.51%
Payment Providers 287.0 16.52%
Categories 935.0 53.83%
Social Media 692.0 39.84%

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Frequently Asked Questions

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Our database covers over 995.0 Unbounce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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