Storyblok Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using Storyblok. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 1.4k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.4k verified active stores out of 1.7k detected · 83.3% verification rate
E-commerce Platforms Distribution
Custom leads with 80.4% of stores with physical delivery (1,142 stores) , followed by Magento (9.9%) and Shopify (6.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,142 stores
141 stores
96 stores
11 stores
10 stores
7 stores
6 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1142 | 80.37% |
| Magento | 141 | 9.92% |
| Shopify | 96 | 6.76% |
| OnCartX | 11 | 0.77% |
| PrestaShop | 10 | 0.70% |
| WooCommerce | 7 | 0.49% |
| BigCommerce | 6 | 0.42% |
| Nyehandel | 1 | 0.07% |
| OXID eShop | 1 | 0.07% |
| Makkok, WooCommerce | 1 | 0.07% |
| ClickEshop | 1 | 0.07% |
| OpenCart | 1 | 0.07% |
| SAP Commerce Cloud | 1 | 0.07% |
| Sylius | 1 | 0.07% |
| United Profile | 1 | 0.07% |
All Stores Distribution
Custom holds 72.5% share of all Storyblok e-commerce stores (1,142) , with Magento at 11.0% and Shopify at 8.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,142 stores
174 stores
140 stores
12 stores
17 stores
18 stores
60 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1142 | 72.46% |
| Magento | 174 | 11.04% |
| Shopify | 140 | 8.88% |
| OnCartX | 12 | 0.76% |
| PrestaShop | 17 | 1.08% |
| WooCommerce | 18 | 1.14% |
| BigCommerce | 60 | 3.81% |
| Nyehandel | 1 | 0.06% |
| OXID eShop | 1 | 0.06% |
| Makkok, WooCommerce | 1 | 0.06% |
| ClickEshop | 1 | 0.06% |
| OpenCart | 1 | 0.06% |
| SAP Commerce Cloud | 6 | 0.38% |
| Sylius | 1 | 0.06% |
| United Profile | 1 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 33.8% of all stores (441 stores) , followed by Health & Beauty (13.6%) and Home & Garden (9.4%) .
Base: 1,305 AI-verified stores with physical delivery and detected product categories (91.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
441 stores
178 stores
123 stores
93 stores
64 stores
63 stores
59 stores
57 stores
52 stores
42 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 441 | 33.79% |
| Health & Beauty | 178 | 13.64% |
| Home & Garden | 123 | 9.43% |
| Sporting Goods & Outdoor Gear | 93 | 7.13% |
| Furniture & Home Decor | 64 | 4.90% |
| Arts & Entertainment | 63 | 4.83% |
| Baby & Toddler | 59 | 4.52% |
| Business & Industrial | 57 | 4.37% |
| Tools & Hardware | 52 | 3.98% |
| Vehicles & Parts | 42 | 3.22% |
| Toys & Games | 39 | 2.99% |
| Food & Beverages | 35 | 2.68% |
| Electronics & Technology | 32 | 2.45% |
| Gifts & Special Occasions | 15 | 1.15% |
| Jewelry & Watches | 12 | 0.92% |
Payment Providers Distribution
Klarna leads with 18.9% among AI-verified physical stores (271 stores) , followed by PayPal (18.6%) and MasterCard (9.5%) .
Base: 558 AI-verified physical stores with detectable payment providers (32.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
271 stores
268 stores
137 stores
127 stores
112 stores
104 stores
90 stores
66 stores
52 stores
51 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 271 | 18.86% |
| PayPal | 268 | 18.65% |
| MasterCard | 137 | 9.53% |
| American Express | 127 | 8.84% |
| Adyen | 112 | 7.79% |
| VISA | 104 | 7.24% |
| Apple Pay | 90 | 6.26% |
| Bancontact | 66 | 4.59% |
| SEPA | 52 | 3.62% |
| Stripe Connect | 51 | 3.55% |
| Google Pay | 50 | 3.48% |
| iDEAL | 30 | 2.09% |
| Giropay | 29 | 2.02% |
| Amazon Pay | 27 | 1.88% |
| Amazon Payments | 23 | 1.60% |
Shipping Carriers Distribution
DHL leads with 28.8% among AI-verified physical stores (316 stores) , followed by DPD (16.1%) and Hermes (13.1%) .
Base: 584 AI-verified physical stores with detectable shipping carriers (34.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 316 | 28.75% |
| DPD | 177 | 16.11% |
| Hermes | 144 | 13.10% |
| UPS | 118 | 10.74% |
| PostNord | 60 | 5.46% |
| Deutsche Post | 46 | 4.19% |
| GLS | 46 | 4.19% |
| FedEx | 44 | 4.00% |
| USPS | 27 | 2.46% |
| Colissimo | 27 | 2.46% |
| Budbee | 25 | 2.27% |
| Chronopost | 20 | 1.82% |
| PostNL | 19 | 1.73% |
| La Poste | 16 | 1.46% |
| Schenker | 14 | 1.27% |
Store Launch Timeline
Over the past 12 months, 143 new stores were launched in Storyblok , with the highest activity in 2026-02 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
7 stores launched
9 stores launched
20 stores launched
35 stores launched
16 stores launched
10 stores launched
10 stores launched
12 stores launched
14 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 6 | 4.20% |
| 2026-01 | 7 | 4.90% |
| 2025-12 | 9 | 6.29% |
| 2025-11 | 20 | 13.99% |
| 2025-10 | 35 | 24.48% |
| 2025-09 | 16 | 11.19% |
| 2025-08 | 10 | 6.99% |
| 2025-07 | 10 | 6.99% |
| 2025-06 | 12 | 8.39% |
| 2025-05 | 14 | 9.79% |
| 2025-04 | 4 | 2.80% |
Active Stores by Launch Year
Currently, 1,408 active stores in Storyblok are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
153 active stores
87 active stores
107 active stores
67 active stores
70 active stores
59 active stores
52 active stores
89 active stores
82 active stores
33 active stores
30 active stores
51 active stores
60 active stores
42 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 0.92% |
| 2025 | 153 | 10.87% |
| 2024 | 87 | 6.18% |
| 2023 | 107 | 7.60% |
| 2022 | 67 | 4.76% |
| 2021 | 70 | 4.97% |
| 2020 | 59 | 4.19% |
| 2019 | 52 | 3.69% |
| 2018 | 89 | 6.32% |
| 2017 | 82 | 5.82% |
| 2016 | 33 | 2.34% |
| 2015 | 30 | 2.13% |
| 2014 | 51 | 3.62% |
| 2013 | 60 | 4.26% |
| 2012 | 42 | 2.98% |
| 2011 | 33 | 2.34% |
| 2010 | 42 | 2.98% |
| 2009 | 31 | 2.20% |
| 2008 | 32 | 2.27% |
| 2007 | 23 | 1.63% |
| 2006 | 20 | 1.42% |
| 2005 | 28 | 1.99% |
| 2004 | 27 | 1.92% |
| 2003 | 20 | 1.42% |
| 2002 | 24 | 1.70% |
| 2001 | 39 | 2.77% |
| 2000 | 26 | 1.85% |
| 1999 | 24 | 1.70% |
| 1998 | 16 | 1.14% |
| 1997 | 14 | 0.99% |
| 1996 | 11 | 0.78% |
| 1995 | 3 | 0.21% |
Geographic Distribution
Germany leads with 24.0% (296 AI-verified stores) , followed by Netherlands (11.9%) and Sweden (10.3%) .
Base: 1,234 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
296 AI-verified stores
147 AI-verified stores
127 AI-verified stores
114 AI-verified stores
92 AI-verified stores
87 AI-verified stores
50 AI-verified stores
49 AI-verified stores
40 AI-verified stores
39 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 296 | 23.99% |
| Netherlands | 147 | 11.91% |
| Sweden | 127 | 10.29% |
| United Kingdom | 114 | 9.24% |
| France | 92 | 7.46% |
| United States | 87 | 7.05% |
| Switzerland | 50 | 4.05% |
| Belgium | 49 | 3.97% |
| Austria | 40 | 3.24% |
| Norway | 39 | 3.16% |
| Italy | 37 | 3.00% |
| Spain | 25 | 2.03% |
| Denmark | 25 | 2.03% |
| Finland | 25 | 2.03% |
| Poland | 20 | 1.62% |
| Canada | 17 | 1.38% |
| Australia | 14 | 1.13% |
| Ireland | 13 | 1.05% |
| New Zealand | 10 | 0.81% |
| Slovakia | 7 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Health & Beauty
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Business & Industrial
Custom - Vehicles & Parts
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Shopify - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 768.0 | 44.94% |
| Phones | 778.0 | 45.52% |
| Ecommerce platform | 1.6k | 93.39% |
| Couriers | 584.0 | 34.17% |
| Payment Providers | 558.0 | 32.65% |
| Categories | 1.4k | 79.87% |
| Social Media | 1.4k | 83.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Storyblok e-commerce landscape:
Analyze 1.4k verified e-commerce stores on Storyblok - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Storyblok e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Storyblok e-commerce intelligence?
-
We track 1.4k verified Storyblok e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 27.7% among stores with at least one detectable social profile (1,097 stores) , followed by Instagram (27.6%) and YouTube (14.3%) .
Base: 1,424 stores with any detectable social profile (83.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,097 stores
1,095 stores
566 stores
393 stores
392 stores
186 stores
147 stores
65 stores
20 stores
2 stores
Visual Distribution