Salesforce Technology Adoption in E-commerce

Discover 10.1k e-commerce stores using Salesforce. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Salesforce Commerce Cloud leads with 95.5% of stores with physical delivery (9,618 stores) , followed by Custom (1.7%) and Shopify (1.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,618 stores

168 stores

112 stores

75 stores

31 stores

26 stores

13 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Salesforce
Platform Stores with Physical Delivery Percentage
Salesforce Commerce Cloud 9618 95.52%
Custom 168 1.67%
Shopify 112 1.11%
Magento 75 0.74%
SAP Commerce Cloud 31 0.31%
WooCommerce 26 0.26%
PrestaShop 13 0.13%
nopCommerce 7 0.07%
BigCommerce 6 0.06%
Salesforce Commerce Cloud, Shopify 4 0.04%
VTEX 3 0.03%
Constructor, Salesforce Commerce Cloud 2 0.02%
Shopify, Salesforce Commerce Cloud 2 0.02%
Drupal Commerce 1 0.01%
Salesforce Commerce Cloud, SAP Commerce Cloud 1 0.01%

All Stores Distribution

Salesforce Commerce Cloud holds 95.6% share of all Salesforce e-commerce stores (11,678) , with Custom at 1.4% and Shopify at 1.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

11,678 stores

168 stores

125 stores

90 stores

44 stores

61 stores

14 stores

7 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Salesforce
Platform Total Stores Percentage
Salesforce Commerce Cloud 11678 95.64%
Custom 168 1.38%
Shopify 125 1.02%
Magento 90 0.74%
SAP Commerce Cloud 44 0.36%
WooCommerce 61 0.50%
PrestaShop 14 0.11%
nopCommerce 7 0.06%
BigCommerce 9 0.07%
Salesforce Commerce Cloud, Shopify 4 0.03%
VTEX 4 0.03%
Constructor, Salesforce Commerce Cloud 2 0.02%
Shopify, Salesforce Commerce Cloud 2 0.02%
Drupal Commerce 1 0.01%
Salesforce Commerce Cloud, SAP Commerce Cloud 1 0.01%

Categories Distribution

Clothing & Accessories leads with 67.8% of all stores (6,454 stores) , followed by Health & Beauty (12.4%) and Electronics & Technology (3.5%) .

Top 10 Categories

Clothing & Accessories 67.8%

6,454 stores

Health & Beauty 12.4%

1,185 stores

Electronics & Technology 3.5%

329 stores

Sporting Goods & Outdoor Gear 3.0%

288 stores

Food & Beverages 2.3%

220 stores

Furniture & Home Decor 2.0%

186 stores

Gifts & Special Occasions 1.7%

164 stores

Home & Garden 1.7%

158 stores

Jewelry & Watches 1.6%

157 stores

Baby & Toddler 1.0%

95 stores

Visual Distribution

Distribution of top 10 Salesforce store categories (December 2025)
Distribution of categories in Salesforce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 6454 67.77%
Health & Beauty 1185 12.44%
Electronics & Technology 329 3.45%
Sporting Goods & Outdoor Gear 288 3.02%
Food & Beverages 220 2.31%
Furniture & Home Decor 186 1.95%
Gifts & Special Occasions 164 1.72%
Home & Garden 158 1.66%
Jewelry & Watches 157 1.65%
Baby & Toddler 95 1.00%
Vehicles & Parts 83 0.87%
Pets & Pet Supplies 68 0.71%
Tools & Hardware 51 0.54%
Toys & Games 45 0.47%
Office Supplies 40 0.42%

Payment Providers Distribution

PayPal leads with 20.2% among AI-verified physical stores (959 stores) , followed by American Express (15.6%) and MasterCard (13.0%) .

Base: 1,987 AI-verified physical stores with detectable payment providers (16.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.2%

959 stores

741 stores

619 stores

Klarna 11.8%

562 stores

439 stores

VISA 6.3%

297 stores

236 stores

218 stores

Adyen 3.4%

163 stores

JCB 2.6%

125 stores

Visual Distribution

Distribution of top 10 Salesforce payment providers (December 2025)
Distribution of payment providers in Salesforce e-commerce stores
Payment Provider Store Count Market Share
PayPal 959 20.21%
American Express 741 15.61%
MasterCard 619 13.04%
Klarna 562 11.84%
Apple Pay 439 9.25%
VISA 297 6.26%
Stripe Connect 236 4.97%
Google Pay 218 4.59%
Adyen 163 3.43%
JCB 125 2.63%
Affirm 124 2.61%
Braintree 89 1.88%
Paddle 61 1.29%
Amazon Pay 58 1.22%
Bancontact 55 1.16%

Shipping Carriers Distribution

UPS leads with 27.9% among AI-verified physical stores (479 stores) , followed by FedEx (19.3%) and DHL (14.8%) .

Base: 1,351 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 27.9%

479 stores

FedEx 19.3%

331 stores

DHL 14.8%

254 stores

USPS 9.9%

170 stores

DPD 6.6%

114 stores

50 stores

49 stores

47 stores

41 stores

Estes 2.0%

35 stores

Visual Distribution

Distribution of top 10 Salesforce shipping carriers (December 2025)
Distribution of shipping carriers in Salesforce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 479 27.87%
FedEx 331 19.26%
DHL 254 14.78%
USPS 170 9.89%
DPD 114 6.63%
Australia Post 50 2.91%
Canada Post 49 2.85%
Colissimo 47 2.73%
Royal Mail 41 2.39%
Estes 35 2.04%
PostNord 35 2.04%
PostNL 32 1.86%
Chronopost 30 1.75%
La Poste 28 1.63%
TNT 24 1.40%

Store Launch Timeline

Over the past 12 months, 3,884 new stores were launched in Salesforce , with the highest activity in 2025-11 (202 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 5.2%

202 stores launched

2025-10 2.7%

105 stores launched

2025-09 16.6%

643 stores launched

2025-08 13.5%

525 stores launched

2025-07 13.5%

523 stores launched

2025-06 11.1%

431 stores launched

2025-05 15.0%

583 stores launched

2025-04 8.2%

319 stores launched

2025-03 5.6%

218 stores launched

2025-02 2.9%

112 stores launched

2025-01 4.4%

170 stores launched

2024-12 1.4%

53 stores launched

Monthly Trend

Monthly store launches in Salesforce (December 2025)
Monthly store launches in Salesforce over the past 12 months
Month Stores Launched Percentage
2025-11 202 5.20%
2025-10 105 2.70%
2025-09 643 16.56%
2025-08 525 13.52%
2025-07 523 13.47%
2025-06 431 11.10%
2025-05 583 15.01%
2025-04 319 8.21%
2025-03 218 5.61%
2025-02 112 2.88%
2025-01 170 4.38%
2024-12 53 1.36%

Active Stores by Launch Year

Currently, 9,957 active stores in Salesforce are tracked in our database , with the most stores launched in 2025 (3,831 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 38.5%

3,831 active stores

2024 9.0%

898 active stores

2023 4.2%

414 active stores

2022 3.3%

328 active stores

2021 3.2%

315 active stores

2020 2.9%

293 active stores

2019 2.3%

232 active stores

2018 2.4%

237 active stores

2017 3.9%

388 active stores

2016 1.9%

185 active stores

2015 1.8%

182 active stores

2014 1.8%

180 active stores

2013 1.7%

167 active stores

2012 1.4%

143 active stores

2011 1.7%

168 active stores

Distribution by Launch Year

Active stores in Salesforce by original launch year (December 2025)
Active stores in Salesforce by launch year
Launch Year Active Stores Percentage
2025 3831 38.48%
2024 898 9.02%
2023 414 4.16%
2022 328 3.29%
2021 315 3.16%
2020 293 2.94%
2019 232 2.33%
2018 237 2.38%
2017 388 3.90%
2016 185 1.86%
2015 182 1.83%
2014 180 1.81%
2013 167 1.68%
2012 143 1.44%
2011 168 1.69%
2010 159 1.60%
2009 143 1.44%
2008 98 0.98%
2007 127 1.28%
2006 98 0.98%
2005 100 1.00%
2004 105 1.05%
2003 106 1.06%
2002 114 1.14%
2001 143 1.44%
2000 155 1.56%
1999 153 1.54%
1998 177 1.78%
1997 123 1.24%
1996 133 1.34%
1995 62 0.62%

Social Media Usage

Instagram leads with 19.7% among stores with at least one detectable social profile (9,177 stores) , followed by Facebook (19.1%) and YouTube (17.9%) .

Base: 10,977 stores with any detectable social profile (89.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 19.7%

9,177 stores

Facebook 19.1%

8,900 stores

YouTube 17.9%

8,324 stores

Twitter 13.6%

6,314 stores

Pinterest 11.6%

5,394 stores

TikTok 8.9%

4,153 stores

LinkedIn 7.6%

3,520 stores

X 1.0%

483 stores

WhatsApp 0.4%

165 stores

Vimeo 0.1%

60 stores

Visual Distribution

Distribution of social media platforms in Salesforce (December 2025)
Distribution of social media platforms in Salesforce e-commerce stores
Social Platform Store Count Market Share
Instagram 9177 19.74%
Facebook 8900 19.14%
YouTube 8324 17.90%
Twitter 6314 13.58%
Pinterest 5394 11.60%
TikTok 4153 8.93%
LinkedIn 3520 7.57%
X 483 1.04%
WhatsApp 165 0.35%
Vimeo 60 0.13%

Geographic Distribution

Indonesia leads with 53.0% (4,017 AI-verified stores) , followed by United States (16.5%) and United Kingdom (4.0%) .

Base: 7,583 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,017 AI-verified stores

1,253 AI-verified stores

306 AI-verified stores

225 AI-verified stores

212 AI-verified stores

Italy 2.7%

205 AI-verified stores

162 AI-verified stores

Japan 2.0%

155 AI-verified stores

Spain 2.0%

151 AI-verified stores

120 AI-verified stores

Visual Distribution

Geographic distribution of stores using Salesforce (December 2025)
Geographic distribution of stores using Salesforce
Country AI-Verified Store Count Market Share
Indonesia 4017 52.97%
United States 1253 16.52%
United Kingdom 306 4.04%
France 225 2.97%
Canada 212 2.80%
Italy 205 2.70%
Germany 162 2.14%
Japan 155 2.04%
Spain 151 1.99%
Netherlands 120 1.58%
Australia 117 1.54%
Mexico 96 1.27%
Sweden 86 1.13%
Switzerland 80 1.05%
Denmark 79 1.04%
Belgium 77 1.02%
India 74 0.98%
Portugal 57 0.75%
Ireland 57 0.75%
China 54 0.71%

Dataset Coverage

Field Rows count Coverage
Website 12.3k 100.00%
Emails 2.7k 22.06%
Phones 2.2k 18.21%
Ecommerce platform 12.2k 99.83%
Couriers 1.4k 11.02%
Payment Providers 2.0k 16.21%
Categories 10.3k 84.17%
Social Media 11.0k 89.54%

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Frequently Asked Questions

What data is included in the Salesforce E-commerce Database?

Our database covers over 10.1k Salesforce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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