PubMatic Technology Adoption in E-commerce
Discover 495.0 verified e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.7k domains. 495.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
495.0 verified active stores out of 2.7k detected · 18.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 73.9% of stores with physical delivery (366 stores) , followed by Magento (10.3%) and Shopify (7.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 366 | 73.94% |
| Magento | 51 | 10.30% |
| Shopify | 35 | 7.07% |
| Custom | 31 | 6.26% |
| 1C-Bitrix | 4 | 0.81% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 2 | 0.40% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 1 | 0.20% |
| VTEX | 1 | 0.20% |
| Crealive | 1 | 0.20% |
| Turbify, Yahoo! Ecommerce | 1 | 0.20% |
| SAP Commerce Cloud | 1 | 0.20% |
| WooCommerce, Shopify | 1 | 0.20% |
| WooCommerce, Sello (SelloShip) E-commerce Platform | 0 | 0.00% |
| Tray | 0 | 0.00% |
| WooCommerce, MODX with miniShop2 e-commerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 93.6% share of all PubMatic e-commerce stores (2,442) , with Magento at 3.0% and Shopify at 1.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2442 | 93.63% |
| Magento | 79 | 3.03% |
| Shopify | 38 | 1.46% |
| Custom | 31 | 1.19% |
| 1C-Bitrix | 4 | 0.15% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 3 | 0.12% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 2 | 0.08% |
| VTEX | 1 | 0.04% |
| Crealive | 1 | 0.04% |
| Turbify, Yahoo! Ecommerce | 1 | 0.04% |
| SAP Commerce Cloud | 1 | 0.04% |
| WooCommerce, Shopify | 1 | 0.04% |
| WooCommerce, Sello (SelloShip) E-commerce Platform | 1 | 0.04% |
| Tray | 1 | 0.04% |
| WooCommerce, MODX with miniShop2 e-commerce | 2 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 24.7% of all stores (108 stores) , followed by Toys & Games (12.8%) and Health & Beauty (12.1%) .
Base: 437 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
108 stores
56 stores
53 stores
52 stores
41 stores
22 stores
19 stores
18 stores
17 stores
14 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 108 | 24.71% |
| Toys & Games | 56 | 12.81% |
| Health & Beauty | 53 | 12.13% |
| Arts & Entertainment | 52 | 11.90% |
| Food & Beverages | 41 | 9.38% |
| Books & Media | 22 | 5.03% |
| Sporting Goods & Outdoor Gear | 19 | 4.35% |
| Jewelry & Watches | 18 | 4.12% |
| Gifts & Special Occasions | 17 | 3.89% |
| Electronics & Technology | 14 | 3.20% |
| Home & Garden | 13 | 2.97% |
| Business & Industrial | 10 | 2.29% |
| Tools & Hardware | 5 | 1.14% |
| Pets & Pet Supplies | 5 | 1.14% |
| Furniture & Home Decor | 4 | 0.92% |
Payment Providers Distribution
PayPal leads with 32.6% among AI-verified physical stores (59 stores) , followed by Stripe Connect (17.7%) and American Express (11.0%) .
Base: 398 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
59 stores
32 stores
20 stores
15 stores
11 stores
9 stores
8 stores
7 stores
5 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 59 | 32.60% |
| Stripe Connect | 32 | 17.68% |
| American Express | 20 | 11.05% |
| MasterCard | 15 | 8.29% |
| Apple Pay | 11 | 6.08% |
| VISA | 9 | 4.97% |
| Google Pay | 8 | 4.42% |
| Amazon Pay | 7 | 3.87% |
| JCB | 5 | 2.76% |
| Klarna | 4 | 2.21% |
| Affirm | 3 | 1.66% |
| Bancontact | 2 | 1.10% |
| SEPA | 2 | 1.10% |
| Razorpay | 2 | 1.10% |
| UnionPay | 2 | 1.10% |
Shipping Carriers Distribution
USPS leads with 29.5% among AI-verified physical stores (33 stores) , followed by UPS (17.9%) and FedEx (11.6%) .
Base: 207 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
33 stores
20 stores
13 stores
12 stores
6 stores
5 stores
4 stores
4 stores
3 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 33 | 29.46% |
| UPS | 20 | 17.86% |
| FedEx | 13 | 11.61% |
| DHL | 12 | 10.71% |
| Royal Mail | 6 | 5.36% |
| Australia Post | 5 | 4.46% |
| TNT | 4 | 3.57% |
| La Poste | 4 | 3.57% |
| Blue Star | 3 | 2.68% |
| Canada Post | 2 | 1.79% |
| India Post | 2 | 1.79% |
| Sendle | 2 | 1.79% |
| JNE | 2 | 1.79% |
| Mondial Relay | 2 | 1.79% |
| Colissimo | 2 | 1.79% |
Store Launch Timeline
Over the past 12 months, 84 new stores were launched in PubMatic , with the highest activity in 2026-02 (13 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
13 stores launched
8 stores launched
6 stores launched
7 stores launched
11 stores launched
5 stores launched
10 stores launched
10 stores launched
5 stores launched
4 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 13 | 15.48% |
| 2026-01 | 8 | 9.52% |
| 2025-12 | 6 | 7.14% |
| 2025-11 | 7 | 8.33% |
| 2025-10 | 11 | 13.10% |
| 2025-09 | 5 | 5.95% |
| 2025-08 | 10 | 11.90% |
| 2025-07 | 10 | 11.90% |
| 2025-06 | 5 | 5.95% |
| 2025-05 | 4 | 4.76% |
| 2025-04 | 5 | 5.95% |
Active Stores by Launch Year
Currently, 494 active stores in PubMatic are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
75 active stores
47 active stores
53 active stores
40 active stores
43 active stores
55 active stores
28 active stores
30 active stores
19 active stores
15 active stores
14 active stores
9 active stores
5 active stores
4 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 4.25% |
| 2025 | 75 | 15.18% |
| 2024 | 47 | 9.51% |
| 2023 | 53 | 10.73% |
| 2022 | 40 | 8.10% |
| 2021 | 43 | 8.70% |
| 2020 | 55 | 11.13% |
| 2019 | 28 | 5.67% |
| 2018 | 30 | 6.07% |
| 2017 | 19 | 3.85% |
| 2016 | 15 | 3.04% |
| 2015 | 14 | 2.83% |
| 2014 | 9 | 1.82% |
| 2013 | 5 | 1.01% |
| 2012 | 4 | 0.81% |
| 2011 | 7 | 1.42% |
| 2010 | 4 | 0.81% |
| 2008 | 2 | 0.40% |
| 2007 | 2 | 0.40% |
| 2006 | 2 | 0.40% |
| 2005 | 3 | 0.61% |
| 2004 | 3 | 0.61% |
| 2003 | 2 | 0.40% |
| 2002 | 1 | 0.20% |
| 2001 | 2 | 0.40% |
| 2000 | 1 | 0.20% |
| 1999 | 2 | 0.40% |
| 1998 | 1 | 0.20% |
| 1997 | 2 | 0.40% |
| 1995 | 2 | 0.40% |
Geographic Distribution
United States leads with 45.5% (185 AI-verified stores) , followed by Indonesia (9.8%) and United Kingdom (7.1%) .
Base: 407 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
185 AI-verified stores
40 AI-verified stores
29 AI-verified stores
27 AI-verified stores
17 AI-verified stores
16 AI-verified stores
11 AI-verified stores
11 AI-verified stores
11 AI-verified stores
10 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 185 | 45.45% |
| Indonesia | 40 | 9.83% |
| United Kingdom | 29 | 7.13% |
| India | 27 | 6.63% |
| France | 17 | 4.18% |
| Turkey | 16 | 3.93% |
| Germany | 11 | 2.70% |
| Spain | 11 | 2.70% |
| Italy | 11 | 2.70% |
| Canada | 10 | 2.46% |
| Australia | 10 | 2.46% |
| Japan | 6 | 1.47% |
| Brazil | 6 | 1.47% |
| South Africa | 5 | 1.23% |
| Netherlands | 4 | 0.98% |
| China | 4 | 0.98% |
| Cyprus | 4 | 0.98% |
| Mexico | 4 | 0.98% |
| Russia | 4 | 0.98% |
| Singapore | 3 | 0.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Toys & Games
Custom - Clothing & Accessories
Crealive - Jewelry & Watches
VTEX - Electronics & Technology
Custom - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Clothing & Accessories
Magento - Clothing & Accessories
Magento - Clothing & Accessories
Magento - Clothing & Accessories
Magento - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.7k | 100.00% |
| Emails | 1.3k | 47.98% |
| Phones | 182.0 | 6.82% |
| Ecommerce platform | 2.7k | 99.33% |
| Couriers | 207.0 | 7.75% |
| Payment Providers | 398.0 | 14.91% |
| Categories | 533.0 | 19.96% |
| Social Media | 2.1k | 78.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PubMatic e-commerce landscape:
Analyze 495.0 verified e-commerce stores on PubMatic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PubMatic e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PubMatic e-commerce intelligence?
-
We track 495.0 verified PubMatic e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 25.6% among stores with at least one detectable social profile (325 stores) , followed by Instagram (25.6%) and YouTube (14.1%) .
Base: 2,094 stores with any detectable social profile (78.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
325 stores
325 stores
179 stores
126 stores
102 stores
70 stores
70 stores
56 stores
13 stores
5 stores
Visual Distribution