Wink Technology Adoption in E-commerce

Discover 4.6k verified e-commerce stores using Wink. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 5.8k domains. 4.6k verified as active stores with physical delivery.

· · Next full refresh: March 2026

4.6k verified active stores out of 5.8k detected · 79.3% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 37.8% of stores with physical delivery (1,730 stores) , followed by Shopify (30.0%) and Custom (19.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,730 stores

Shopify 30.0%

1,373 stores

Custom 19.4%

891 stores

293 stores

137 stores

68 stores

22 stores

18 stores

16 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Wink
Platform Stores with Physical Delivery Percentage
WooCommerce 1730 37.76%
Shopify 1373 29.97%
Custom 891 19.45%
Magento 293 6.40%
PrestaShop 137 2.99%
CCV Shop 68 1.48%
Lightspeed eCom 22 0.48%
OpenCart 18 0.39%
Shopware 16 0.35%
BigCommerce 9 0.20%
CS Cart 7 0.15%
osCommerce 5 0.11%
YouCan 5 0.11%
Wix eCommerce 4 0.09%
Modified eCommerce 3 0.07%

Categories Distribution

Clothing & Accessories leads with 18.0% of all stores (630 stores) , followed by Health & Beauty (15.1%) and Home & Garden (10.2%) .

Base: 3,493 AI-verified stores with physical delivery and detected product categories (75.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.0%

630 stores

Health & Beauty 15.1%

528 stores

Home & Garden 10.2%

355 stores

Food & Beverages 8.7%

305 stores

Jewelry & Watches 7.6%

267 stores

Electronics & Technology 6.3%

219 stores

Furniture & Home Decor 5.6%

195 stores

Gifts & Special Occasions 4.6%

159 stores

Tools & Hardware 4.0%

140 stores

Sporting Goods & Outdoor Gear 3.9%

137 stores

Visual Distribution

Distribution of top 10 Wink store categories (February 2026)
Distribution of categories in Wink e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 630 18.04%
Health & Beauty 528 15.12%
Home & Garden 355 10.16%
Food & Beverages 305 8.73%
Jewelry & Watches 267 7.64%
Electronics & Technology 219 6.27%
Furniture & Home Decor 195 5.58%
Gifts & Special Occasions 159 4.55%
Tools & Hardware 140 4.01%
Sporting Goods & Outdoor Gear 137 3.92%
Baby & Toddler 131 3.75%
Toys & Games 116 3.32%
Pets & Pet Supplies 115 3.29%
Vehicles & Parts 107 3.06%
Arts & Entertainment 89 2.55%

Payment Providers Distribution

PayPal leads with 18.8% among AI-verified physical stores (644 stores) , followed by iDEAL (13.9%) and Bancontact (12.8%) .

Base: 1,552 AI-verified physical stores with detectable payment providers (26.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 18.8%

644 stores

iDEAL 13.9%

477 stores

441 stores

Klarna 12.0%

412 stores

291 stores

266 stores

222 stores

155 stores

VISA 3.9%

134 stores

100 stores

Visual Distribution

Distribution of top 10 Wink payment providers (February 2026)
Distribution of payment providers in Wink e-commerce stores
Payment Provider Store Count Market Share
PayPal 644 18.76%
iDEAL 477 13.90%
Bancontact 441 12.85%
Klarna 412 12.00%
MasterCard 291 8.48%
Mollie 266 7.75%
American Express 222 6.47%
Apple Pay 155 4.52%
VISA 134 3.90%
Stripe Connect 100 2.91%
Giropay 94 2.74%
Google Pay 78 2.27%
AfterPay 47 1.37%
SEPA 46 1.34%
JCB 25 0.73%

Shipping Carriers Distribution

PostNL leads with 32.9% among AI-verified physical stores (673 stores) , followed by DHL (23.7%) and DPD (12.2%) .

Base: 1,423 AI-verified physical stores with detectable shipping carriers (24.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 32.9%

673 stores

DHL 23.7%

485 stores

DPD 12.2%

250 stores

UPS 6.3%

129 stores

USPS 6.2%

127 stores

GLS 4.2%

86 stores

Bpost 3.5%

71 stores

4PX 2.9%

59 stores

FedEx 2.3%

48 stores

JX 1.4%

29 stores

Visual Distribution

Distribution of top 10 Wink shipping carriers (February 2026)
Distribution of shipping carriers in Wink e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 673 32.89%
DHL 485 23.70%
DPD 250 12.22%
UPS 129 6.30%
USPS 127 6.21%
GLS 86 4.20%
Bpost 71 3.47%
4PX 59 2.88%
FedEx 48 2.35%
JX 29 1.42%
Royal Mail 21 1.03%
TNT 20 0.98%
Hermes 18 0.88%
Deutsche Post 17 0.83%
Speedy 13 0.64%

Store Launch Timeline

Over the past 12 months, 835 new stores were launched in Wink , with the highest activity in 2026-01 (58 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 6.9%

58 stores launched

2025-12 8.3%

69 stores launched

2025-11 8.7%

73 stores launched

2025-10 10.2%

85 stores launched

2025-09 9.8%

82 stores launched

2025-08 10.5%

88 stores launched

2025-07 9.2%

77 stores launched

2025-06 9.0%

75 stores launched

2025-05 8.3%

69 stores launched

2025-04 9.5%

79 stores launched

2025-03 6.2%

52 stores launched

2025-02 3.4%

28 stores launched

Monthly Trend

Monthly store launches in Wink (February 2026)
Monthly store launches in Wink over the past 12 months
Month Stores Launched Percentage
2026-01 58 6.95%
2025-12 69 8.26%
2025-11 73 8.74%
2025-10 85 10.18%
2025-09 82 9.82%
2025-08 88 10.54%
2025-07 77 9.22%
2025-06 75 8.98%
2025-05 69 8.26%
2025-04 79 9.46%
2025-03 52 6.23%
2025-02 28 3.35%

Active Stores by Launch Year

Currently, 4,582 active stores in Wink are tracked in our database , with the most stores launched in 2026 (59 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.3%

59 active stores

2025 18.0%

827 active stores

2024 9.8%

450 active stores

2023 7.7%

352 active stores

2022 5.2%

236 active stores

2021 6.7%

307 active stores

2020 7.3%

336 active stores

2019 5.4%

248 active stores

2018 4.7%

214 active stores

2017 5.5%

254 active stores

2016 2.8%

129 active stores

2015 2.2%

99 active stores

2014 2.1%

97 active stores

2013 3.7%

171 active stores

2012 2.4%

112 active stores

Distribution by Launch Year

Active stores in Wink by original launch year (February 2026)
Active stores in Wink by launch year
Launch Year Active Stores Percentage
2026 59 1.29%
2025 827 18.05%
2024 450 9.82%
2023 352 7.68%
2022 236 5.15%
2021 307 6.70%
2020 336 7.33%
2019 248 5.41%
2018 214 4.67%
2017 254 5.54%
2016 129 2.82%
2015 99 2.16%
2014 97 2.12%
2013 171 3.73%
2012 112 2.44%
2011 110 2.40%
2010 116 2.53%
2009 112 2.44%
2008 54 1.18%
2007 65 1.42%
2006 23 0.50%
2005 40 0.87%
2004 42 0.92%
2003 22 0.48%
2002 29 0.63%
2001 36 0.79%
2000 22 0.48%
1999 9 0.20%
1998 8 0.17%
1997 2 0.04%
1996 1 0.02%

Social Media Usage

Facebook leads with 31.7% among stores with at least one detectable social profile (2,163 stores) , followed by Instagram (29.5%) and YouTube (8.6%) .

Base: 3,035 stores with any detectable social profile (52.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.7%

2,163 stores

Instagram 29.5%

2,012 stores

YouTube 8.6%

584 stores

Twitter 7.6%

521 stores

Pinterest 6.6%

451 stores

LinkedIn 6.4%

437 stores

TikTok 5.3%

361 stores

WhatsApp 2.3%

157 stores

X 1.8%

123 stores

Vimeo 0.2%

15 stores

Visual Distribution

Distribution of social media platforms in Wink (February 2026)
Distribution of social media platforms in Wink e-commerce stores
Social Platform Store Count Market Share
Facebook 2163 31.70%
Instagram 2012 29.48%
YouTube 584 8.56%
Twitter 521 7.63%
Pinterest 451 6.61%
LinkedIn 437 6.40%
TikTok 361 5.29%
WhatsApp 157 2.30%
X 123 1.80%
Vimeo 15 0.22%

Geographic Distribution

Netherlands leads with 60.2% (2,404 AI-verified stores) , followed by United States (11.7%) and Belgium (5.9%) .

Base: 3,992 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,404 AI-verified stores

466 AI-verified stores

234 AI-verified stores

151 AI-verified stores

India 3.3%

131 AI-verified stores

106 AI-verified stores

71 AI-verified stores

63 AI-verified stores

55 AI-verified stores

45 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wink (February 2026)
Geographic distribution of stores using Wink
Country AI-Verified Store Count Market Share
Netherlands 2404 60.22%
United States 466 11.67%
Belgium 234 5.86%
Germany 151 3.78%
India 131 3.28%
United Kingdom 106 2.66%
France 71 1.78%
South Africa 63 1.58%
Canada 55 1.38%
Australia 45 1.13%
Pakistan 44 1.10%
Austria 32 0.80%
Italy 29 0.73%
South Korea 29 0.73%
Spain 26 0.65%
China 24 0.60%
Japan 21 0.53%
Switzerland 21 0.53%
Hong Kong 21 0.53%
Sweden 19 0.48%

Dataset Coverage

Field Rows count Coverage
Website 5.8k 100.00%
Emails 3.2k 55.44%
Phones 2.1k 35.39%
Ecommerce platform 5.8k 99.28%
Couriers 1.4k 24.47%
Payment Providers 1.6k 26.69%
Categories 3.8k 64.66%
Social Media 3.0k 52.19%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Wink E-commerce Database?

Our database covers over 4.6k verified Wink e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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