Wink Technology Adoption in E-commerce

Discover 4.1k verified e-commerce stores using Wink. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 4.9k domains. 4.1k verified as active stores with physical delivery.

· · Next full refresh: April 2026

4.1k verified active stores out of 4.9k detected · 84.0% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 38.7% of stores with physical delivery (1,587 stores) , followed by Shopify (26.2%) and Custom (21.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,587 stores

Shopify 26.2%

1,077 stores

Custom 21.5%

884 stores

276 stores

126 stores

67 stores

22 stores

18 stores

16 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Wink
Platform Stores with Physical Delivery Percentage
WooCommerce 1587 38.65%
Shopify 1077 26.23%
Custom 884 21.53%
Magento 276 6.72%
PrestaShop 126 3.07%
CCV Shop 67 1.63%
Lightspeed eCom 22 0.54%
OpenCart 18 0.44%
Shopware 16 0.39%
BigCommerce 9 0.22%
CS Cart 6 0.15%
Wix eCommerce 5 0.12%
YouCan 5 0.12%
osCommerce 5 0.12%
Botble CMS 3 0.07%

Categories Distribution

Clothing & Accessories leads with 18.0% of all stores (569 stores) , followed by Health & Beauty (14.7%) and Home & Garden (10.0%) .

Base: 3,153 AI-verified stores with physical delivery and detected product categories (76.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.0%

569 stores

Health & Beauty 14.7%

465 stores

Home & Garden 10.0%

316 stores

Food & Beverages 9.1%

287 stores

Jewelry & Watches 7.4%

234 stores

Electronics & Technology 6.1%

191 stores

Furniture & Home Decor 5.9%

187 stores

Gifts & Special Occasions 4.8%

152 stores

Tools & Hardware 4.2%

131 stores

Sporting Goods & Outdoor Gear 4.0%

127 stores

Visual Distribution

Distribution of top 10 Wink store categories (March 2026)
Distribution of categories in Wink e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 569 18.05%
Health & Beauty 465 14.75%
Home & Garden 316 10.02%
Food & Beverages 287 9.10%
Jewelry & Watches 234 7.42%
Electronics & Technology 191 6.06%
Furniture & Home Decor 187 5.93%
Gifts & Special Occasions 152 4.82%
Tools & Hardware 131 4.15%
Sporting Goods & Outdoor Gear 127 4.03%
Baby & Toddler 117 3.71%
Toys & Games 100 3.17%
Vehicles & Parts 98 3.11%
Pets & Pet Supplies 96 3.04%
Arts & Entertainment 83 2.63%

Payment Providers Distribution

PayPal leads with 18.8% among AI-verified physical stores (679 stores) , followed by iDEAL (14.1%) and Bancontact (12.6%) .

Base: 1,471 AI-verified physical stores with detectable payment providers (29.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 18.8%

679 stores

iDEAL 14.1%

508 stores

455 stores

Klarna 11.8%

426 stores

343 stores

247 stores

217 stores

VISA 4.4%

160 stores

156 stores

94 stores

Visual Distribution

Distribution of top 10 Wink payment providers (March 2026)
Distribution of payment providers in Wink e-commerce stores
Payment Provider Store Count Market Share
PayPal 679 18.80%
iDEAL 508 14.07%
Bancontact 455 12.60%
Klarna 426 11.80%
MasterCard 343 9.50%
Mollie 247 6.84%
American Express 217 6.01%
VISA 160 4.43%
Apple Pay 156 4.32%
Stripe Connect 94 2.60%
Giropay 91 2.52%
Google Pay 78 2.16%
JCB 60 1.66%
SEPA 57 1.58%
AfterPay 40 1.11%

Shipping Carriers Distribution

PostNL leads with 32.6% among AI-verified physical stores (665 stores) , followed by DHL (22.8%) and DPD (12.6%) .

Base: 1,343 AI-verified physical stores with detectable shipping carriers (27.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 32.6%

665 stores

DHL 22.8%

465 stores

DPD 12.6%

256 stores

USPS 6.3%

129 stores

UPS 5.8%

119 stores

GLS 4.8%

98 stores

Bpost 4.0%

81 stores

4PX 3.0%

62 stores

FedEx 2.3%

46 stores

JX 1.3%

26 stores

Visual Distribution

Distribution of top 10 Wink shipping carriers (March 2026)
Distribution of shipping carriers in Wink e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 665 32.61%
DHL 465 22.81%
DPD 256 12.56%
USPS 129 6.33%
UPS 119 5.84%
GLS 98 4.81%
Bpost 81 3.97%
4PX 62 3.04%
FedEx 46 2.26%
JX 26 1.28%
Hermes 23 1.13%
TNT 22 1.08%
Royal Mail 18 0.88%
Deutsche Post 15 0.74%
Speedy 14 0.69%

Store Launch Timeline

Over the past 12 months, 615 new stores were launched in Wink , with the highest activity in 2026-01 (55 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.9%

55 stores launched

2025-12 11.9%

73 stores launched

2025-11 10.4%

64 stores launched

2025-10 15.0%

92 stores launched

2025-09 10.6%

65 stores launched

2025-08 8.8%

54 stores launched

2025-07 8.0%

49 stores launched

2025-06 8.8%

54 stores launched

2025-05 6.2%

38 stores launched

2025-04 6.8%

42 stores launched

2025-03 4.7%

29 stores launched

Monthly Trend

Monthly store launches in Wink (March 2026)
Monthly store launches in Wink over the past 12 months
Month Stores Launched Percentage
2026-01 55 8.94%
2025-12 73 11.87%
2025-11 64 10.41%
2025-10 92 14.96%
2025-09 65 10.57%
2025-08 54 8.78%
2025-07 49 7.97%
2025-06 54 8.78%
2025-05 38 6.18%
2025-04 42 6.83%
2025-03 29 4.72%

Active Stores by Launch Year

Currently, 4,104 active stores in Wink are tracked in our database , with the most stores launched in 2026 (55 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.3%

55 active stores

2025 14.9%

612 active stores

2024 9.1%

374 active stores

2023 7.7%

316 active stores

2022 5.5%

225 active stores

2021 7.0%

286 active stores

2020 8.1%

331 active stores

2019 5.8%

240 active stores

2018 4.9%

200 active stores

2017 5.8%

239 active stores

2016 2.9%

121 active stores

2015 2.4%

97 active stores

2014 2.1%

86 active stores

2013 3.8%

157 active stores

2012 2.4%

100 active stores

Distribution by Launch Year

Active stores in Wink by original launch year (March 2026)
Active stores in Wink by launch year
Launch Year Active Stores Percentage
2026 55 1.34%
2025 612 14.91%
2024 374 9.11%
2023 316 7.70%
2022 225 5.48%
2021 286 6.97%
2020 331 8.07%
2019 240 5.85%
2018 200 4.87%
2017 239 5.82%
2016 121 2.95%
2015 97 2.36%
2014 86 2.10%
2013 157 3.83%
2012 100 2.44%
2011 104 2.53%
2010 105 2.56%
2009 106 2.58%
2008 58 1.41%
2007 66 1.61%
2006 23 0.56%
2005 37 0.90%
2004 43 1.05%
2003 22 0.54%
2002 27 0.66%
2001 35 0.85%
2000 21 0.51%
1999 8 0.19%
1998 7 0.17%
1997 2 0.05%
1996 1 0.02%

Social Media Usage

Facebook leads with 31.8% among stores with at least one detectable social profile (2,007 stores) , followed by Instagram (29.5%) and YouTube (8.7%) .

Base: 2,808 stores with any detectable social profile (57.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.8%

2,007 stores

Instagram 29.5%

1,860 stores

YouTube 8.7%

549 stores

Twitter 7.6%

482 stores

Pinterest 6.7%

426 stores

LinkedIn 6.6%

414 stores

TikTok 5.0%

318 stores

WhatsApp 2.2%

140 stores

X 1.6%

104 stores

Vimeo 0.2%

15 stores

Visual Distribution

Distribution of social media platforms in Wink (March 2026)
Distribution of social media platforms in Wink e-commerce stores
Social Platform Store Count Market Share
Facebook 2007 31.78%
Instagram 1860 29.45%
YouTube 549 8.69%
Twitter 482 7.63%
Pinterest 426 6.75%
LinkedIn 414 6.56%
TikTok 318 5.04%
WhatsApp 140 2.22%
X 104 1.65%
Vimeo 15 0.24%

Geographic Distribution

Netherlands leads with 62.6% (2,386 AI-verified stores) , followed by United States (12.0%) and Belgium (5.9%) .

Base: 3,810 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,386 AI-verified stores

459 AI-verified stores

226 AI-verified stores

141 AI-verified stores

89 AI-verified stores

India 2.2%

84 AI-verified stores

67 AI-verified stores

46 AI-verified stores

42 AI-verified stores

34 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wink (March 2026)
Geographic distribution of stores using Wink
Country AI-Verified Store Count Market Share
Netherlands 2386 62.62%
United States 459 12.05%
Belgium 226 5.93%
Germany 141 3.70%
United Kingdom 89 2.34%
India 84 2.20%
France 67 1.76%
Canada 46 1.21%
South Africa 42 1.10%
Pakistan 34 0.89%
Australia 32 0.84%
Italy 29 0.76%
Austria 29 0.76%
South Korea 27 0.71%
Spain 23 0.60%
China 22 0.58%
Switzerland 20 0.52%
Japan 20 0.52%
Singapore 17 0.45%
Sweden 17 0.45%

Data Coverage

Field Rows count Coverage
Website 4.9k 100.00%
Emails 2.9k 58.50%
Phones 1.9k 37.62%
Ecommerce platform 4.9k 99.51%
Couriers 1.3k 27.30%
Payment Providers 1.5k 29.90%
Categories 3.4k 69.25%
Social Media 2.8k 57.07%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Wink e-commerce landscape:

Analyze 4.1k verified e-commerce stores on Wink - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Wink e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Wink e-commerce intelligence?

We track 4.1k verified Wink e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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