Wink Technology Adoption in E-commerce
Discover 4k verified e-commerce stores using Wink. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.8k domains. 4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4k verified active stores out of 4.8k detected · 83.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 40.1% of stores with physical delivery (1,600 stores) , followed by Shopify (23.8%) and Custom (13.8%) .
Base: 3,987 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,600 stores
950 stores
551 stores
272 stores
269 stores
120 stores
65 stores
23 stores
21 stores
20 stores
Visual Distribution
1,600 stores
950 stores
551 stores
272 stores
269 stores
120 stores
65 stores
23 stores
21 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1600 | 40.13% |
| Shopify | 950 | 23.83% |
| Custom | 551 | 13.82% |
| MyShop | 272 | 6.82% |
| Magento | 269 | 6.75% |
| PrestaShop | 120 | 3.01% |
| CCV Shop | 65 | 1.63% |
| Lightspeed eCom | 23 | 0.58% |
| Cafe24 | 21 | 0.53% |
| Shopware | 20 | 0.50% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 46.8% share of detected Wink e-commerce signals (2,240) , with Shopify at 20.7% and Custom at 11.5% (June 2026) .
Base: 4,787 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,240 websites
991 websites
551 websites
299 websites
274 websites
124 websites
69 websites
25 websites
25 websites
20 websites
Visual Distribution
2,240 websites
991 websites
551 websites
299 websites
274 websites
124 websites
69 websites
25 websites
25 websites
20 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2240 | 46.79% |
| Shopify | 991 | 20.70% |
| Custom | 551 | 11.51% |
| MyShop | 299 | 6.25% |
| Magento | 274 | 5.72% |
| PrestaShop | 124 | 2.59% |
| CCV Shop | 69 | 1.44% |
| Lightspeed eCom | 25 | 0.52% |
| Cafe24 | 25 | 0.52% |
| Shopware | 20 | 0.42% |
Categories Distribution
Clothing & Accessories stores with 11.8% of all stores (470 stores) , followed by Health & Beauty (10.7%) and Food & Beverages (8.0%) .
Base: 3,987 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
470 stores
427 stores
320 stores
308 stores
276 stores
253 stores
239 stores
201 stores
168 stores
158 stores
Visual Distribution
470 stores
427 stores
320 stores
308 stores
276 stores
253 stores
239 stores
201 stores
168 stores
158 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 470 | 11.79% |
| Health & Beauty | 427 | 10.71% |
| Food & Beverages | 320 | 8.03% |
| Home & Garden | 308 | 7.73% |
| Sporting Goods & Outdoor Gear | 276 | 6.92% |
| Gifts & Special Occasions | 253 | 6.35% |
| Tools & Hardware | 239 | 5.99% |
| Arts & Entertainment | 201 | 5.04% |
| Toys & Games | 168 | 4.21% |
| Electronics & Technology | 158 | 3.96% |
Payment Providers Distribution
PayPal accounts for 20.3% of displayed detection occurrences (523 occurrences) , followed by iDEAL (17.4%) and Bancontact (14.8%) .
Base: 2,582 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
523 occurrences
450 occurrences
381 occurrences
317 occurrences
252 occurrences
216 occurrences
132 occurrences
130 occurrences
106 occurrences
75 occurrences
Visual Distribution
523 occurrences
450 occurrences
381 occurrences
317 occurrences
252 occurrences
216 occurrences
132 occurrences
130 occurrences
106 occurrences
75 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 523 | 20.26% |
| iDEAL | 450 | 17.43% |
| Bancontact | 381 | 14.76% |
| Klarna | 317 | 12.28% |
| MasterCard | 252 | 9.76% |
| Mollie | 216 | 8.37% |
| VISA | 132 | 5.11% |
| American Express | 130 | 5.03% |
| Apple Pay | 106 | 4.11% |
| Giropay | 75 | 2.90% |
Shipping Carriers Distribution
PostNL accounts for 37.6% of displayed detection occurrences (590 occurrences) , followed by DHL (21.4%) and DPD (12.9%) .
Base: 1,568 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
590 occurrences
336 occurrences
202 occurrences
96 occurrences
92 occurrences
84 occurrences
71 occurrences
48 occurrences
25 occurrences
24 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PostNL | 590 | 37.63% |
| DHL | 336 | 21.43% |
| DPD | 202 | 12.88% |
| 4PX | 96 | 6.12% |
| GLS | 92 | 5.87% |
| UPS | 84 | 5.36% |
| USPS | 71 | 4.53% |
| Bpost | 48 | 3.06% |
| TNT | 25 | 1.59% |
| FedEx | 24 | 1.53% |
Store Launch Timeline
Over the past 12 months, 570 new stores were launched in Wink , with the highest activity in 2026-05 (42 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
42 stores launched
54 stores launched
41 stores launched
73 stores launched
35 stores launched
53 stores launched
52 stores launched
59 stores launched
47 stores launched
46 stores launched
41 stores launched
27 stores launched
Monthly Trend
7.4% of last 12 months
9.5% of last 12 months
7.2% of last 12 months
12.8% of last 12 months
6.1% of last 12 months
9.3% of last 12 months
9.1% of last 12 months
10.4% of last 12 months
8.2% of last 12 months
8.1% of last 12 months
7.2% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 42 | 7.37% |
| 2026-04 | 54 | 9.47% |
| 2026-03 | 41 | 7.19% |
| 2026-02 | 73 | 12.81% |
| 2026-01 | 35 | 6.14% |
| 2025-12 | 53 | 9.30% |
| 2025-11 | 52 | 9.12% |
| 2025-10 | 59 | 10.35% |
| 2025-09 | 47 | 8.25% |
| 2025-08 | 46 | 8.07% |
| 2025-07 | 41 | 7.19% |
| 2025-06 | 27 | 4.74% |
Active Stores by Launch Year
Currently, 3,957 active stores in Wink are tracked in our database , with the most stores launched in 2026 (247 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
247 active stores
488 active stores
328 active stores
288 active stores
194 active stores
261 active stores
301 active stores
217 active stores
190 active stores
242 active stores
119 active stores
92 active stores
83 active stores
147 active stores
97 active stores
Distribution by Launch Year
6.2% of tracked active stores
12.3% of tracked active stores
8.3% of tracked active stores
7.3% of tracked active stores
4.9% of tracked active stores
6.6% of tracked active stores
7.6% of tracked active stores
5.5% of tracked active stores
4.8% of tracked active stores
6.1% of tracked active stores
3.0% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
3.7% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 247 | 6.24% |
| 2025 | 488 | 12.33% |
| 2024 | 328 | 8.29% |
| 2023 | 288 | 7.28% |
| 2022 | 194 | 4.90% |
| 2021 | 261 | 6.60% |
| 2020 | 301 | 7.61% |
| 2019 | 217 | 5.48% |
| 2018 | 190 | 4.80% |
| 2017 | 242 | 6.12% |
| 2016 | 119 | 3.01% |
| 2015 | 92 | 2.32% |
| 2014 | 83 | 2.10% |
| 2013 | 147 | 3.71% |
| 2012 | 97 | 2.45% |
Geographic Distribution
Netherlands stores with 59.1% (2,356 active verified stores) , followed by United States (8.2%) and Belgium (5.5%) .
Base: 3,987 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,356 active verified stores
327 active verified stores
220 active verified stores
152 active verified stores
84 active verified stores
69 active verified stores
62 active verified stores
57 active verified stores
39 active verified stores
38 active verified stores
Visual Distribution
2,356 active verified stores
327 active verified stores
220 active verified stores
152 active verified stores
84 active verified stores
69 active verified stores
62 active verified stores
57 active verified stores
39 active verified stores
38 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 2356 | 59.09% |
| United States | 327 | 8.20% |
| Belgium | 220 | 5.52% |
| Germany | 152 | 3.81% |
| United Kingdom | 84 | 2.11% |
| India | 69 | 1.73% |
| France | 62 | 1.56% |
| South Africa | 57 | 1.43% |
| Canada | 39 | 0.98% |
| Australia | 38 | 0.95% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Tools & Hardware
Custom
Magento - Tools & Hardware
Custom - Health & Beauty
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce - Gifts & Special Occasions
Shopify - Clothing & Accessories
WooCommerce
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.8k | 100.00% |
| Emails | 2.4k | 49.38% |
| Phones | 2.4k | 50.26% |
| Ecommerce platform | 4.8k | 99.46% |
| Couriers | 1.1k | 22.85% |
| Payment Providers | 1.2k | 25.55% |
| Categories | 3.7k | 77.04% |
| Social Media | 2.7k | 57.18% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wink e-commerce landscape:
Analyze 4k verified e-commerce stores on Wink - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wink e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wink e-commerce intelligence?
-
We track 4k verified Wink e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.2% of displayed detection occurrences (1,918 occurrences) , followed by Instagram (29.8%) and YouTube (9.2%) .
Base: 6,148 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,918 occurrences
1,831 occurrences
563 occurrences
425 occurrences
423 occurrences
397 occurrences
326 occurrences
141 occurrences
114 occurrences
10 occurrences
Visual Distribution
1,918 occurrences
1,831 occurrences
563 occurrences
425 occurrences
423 occurrences
397 occurrences
326 occurrences
141 occurrences
114 occurrences
10 occurrences